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Samsung Announces “Launching People” Campaign and Plan to Support Inspiring Ideas around the Globe

on October 28, 2013

Samsung Electronics announced its global “Launching People” campaign, strengthening its commitment to unleash the dreams, passions and potential of individuals around the world with brilliant ideas and technology.



Samsung’s culture of innovation is reaching beyond products to help people everywhere realize their potential for how technology can make a difference in their lives and the lives of others. The “Launching People” campaign identifies and invests in the potential of inspiring individuals across the globe. Together with Samsung’s support and access to advanced technology, this potential can be actualized.


“We believe that technology only begins to have meaning when you put it in the hands of a human being and when this technology collides with people’s potential, amazing things can happen” said Sue Shim, Chief Marketing Officer at Samsung.


People around the world have shared the remarkable things they’ve done with our products. These stories made us realize that Samsung doesn’t just launch products, we launch people—and we want to see more.


“Over the next year, we’ll work with people all over the world on new and exciting projects that launch people’s potential with the assistance of technology, helping people not only explore personal passions, but also inspire others.”


Starting from France launch in June of 2013, Samsung’s “Launching People” campaign will turn consumers’ dreams, passions and potential into reality in 13 regions in Europe, Latin America and Middle East in 2013, and expects to expand the campaign further in 2014. Samsung will focus on providing consumers the chance to realize their potential by teaming them up with renowned mentors, startup funding and products to help them on their journey.


Samsung will activate programs across the globe over the coming months. Through real consumer stories, Samsung will spread the word about “Launching People” on and across all social media channels, including Facebook and YouTube – promising to invest in not only technology, but in the potential of people everywhere with dreams and passions.





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