Samsung adds 8TB models to its SSD 870 EVO SATA III 2.5 inch

Samsung Electronics, a world leader in advanced memory technology, has today announced the pricing and availability of a new 8TB capacity SSD 870 EVO SATA III 2.5 inch. The 8TB model joins the existing Samsung 870 EVO range, which includes 250GB, 500GB, 1TB, 2TB and 4TB capacities, providing Australian IT professionals, general PC users, and Network Attached Storage (NAS) users with expanded options to scale their storage environments.

“Samsung’s 870 EVO SATA III 2.5 inch series has been a reliable go-to storage option for Australians for half a decade because it offers excellent performance, exceptional endurance, and broad compatibility to Australians who need it most,” said Simon Howe, Director – Visual Display and Brand Memory Division at Samsung Australia. “The new 8TB model brings the same tried-and-tested reliability while addressing the increasing demand for high-capacity storage as data volumes continue to grow with the rise of high-resolution video, gaming, and large-scale file management.”

The 8TB 870 EVO achieves sequential read and write speeds of up to 560MB/s and 530MB/s respectively[1], helping to maximise the performance limits of the SATA interface for fast uploads for games, large media files, or demanding projects. The SSD is further enhanced by Samsung’s Intelligent TurboWrite technology which accelerates write speeds and maintains long-term high performance with a larger variable buffer.

Leveraging Samsung’s fully integrated approach to SSD design, the 8TB 870 EVO SATA III 2.5-inch incorporates the company’s 6th Generation V-NAND and MKX controller to help ensure a stable host experience. The drive delivers up to 4,800 TBW under a 5-year limited warranty,[2] supporting use cases ranging from everyday computing to intensive workloads such as 4K and 8K video processing.

The 870 EVO maintains broad system compatibility, having undergone interoperability testing across major host environments, including leading chipsets, motherboards, NAS platforms and video recording systems.[3] It is designed to support devices equipped with a standard 2.5-inch SATA interface, enabling straightforward integration into desktops, laptops and compatible storage systems.

For long-term peace of mind, the 8TB 870 EVO SATA is also supported by Samsung Magician software which offers an integrative drive health check to help maintain optimal SSD performance. Via this software, Australian users can transfer data quickly and safely, and get the latest firmware updates[4].

The Samsung 8TB model 870 EVO SATA III 2.5-inch is now available nationwide from leading retailers and select resellers with an RRP of $3,899.

To find out more, please visit https://www.samsung.com/au/memory-storage/sata-ssd/870-evo-8tb-sata-3-2-5-ssd-mz-77e8t0bw/

Key Specifications:

[1] Performance may vary based on SSD’s firmware version and system hardware & configuration. Sequential write performance measurements are based on Intelligent TurboWrite technology. Test system configuration: Intel® Core i7-470K CPU@4.00 GHz, DDR3 1600MHz 8GB, OS-Windows 10 Pro 64bit, Chipset-ASUS Z97 PRO

[2] Warrantied TBW for 870 EVO: 4,800 TBW for 8TB model. 5-years or TBW, whichever comes first. For more information on the warranty, please find the enclosed warranty statement in the package.

[3] Compatibility tests conducted with Samsung internal, AMD, MSI, Gigabyte, Synology, QNAP, BlackMagicDesign and ATMOS.

[4] For detailed information, please visit Samsung Magician software website. https://semiconductor.samsung.com/consumer-storage/magician/

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027 including Melbourne and Sydney. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

Zhao Zhao’s Seeds No.9 (2025) displayed on the 2026 Samsung Micro RGB R95. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store¹ and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre². At a dedicated booth, Samsung will demonstrate how its soon to be released Micro RGB Series, select OLED³ models, and The Frame Pro Series display each artwork in stunning detail.

“Building on six years of collaboration with Art Basel, this collection represents the calibre of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Michael Najjar’s Europa (2016) displayed on the 2026 Samsung OLED S95H. Image simulated for illustrative purposes. Cables not shown.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “Europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang-Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high quality. It’s not about replacing the gallery – it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognised as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces – including “Sun, Moon, and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” – have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store until January 2027⁴, offering global audiences’ digital access to important works of Korean artistic heritage.

Sun Yitian’s Ken (2023) displayed on the 2026 Samsung The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and now, Samsung OLED S95H⁵, offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years⁶, Samsung continues to advance display innovation designed to faithfully render works of art.

Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to perform. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities compared to previous generations, that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver bright, clear visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a fast shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13]

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14] to deliver incredible performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 allows for a quick boost before heading out, while the larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display on Galaxy A57 5G and Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are tested against IP68 standards[18] for water and dust resistance, offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides an added layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Parental Controls and Samsung Kids

For parents looking to purchase a phone for their kids or teens, Galaxy A57 5G and A37 5G boast the same robust parental controls found on flagship Samsung phones that allow them to set rules for how Galaxy devices are used, creating a safe and age-appropriate experience.

Parental controls can be accessed via the mobile’s Settings, allowing parents to prevent younger users from accessing particular online content, apps and media; as well as limiting screen time and app usage. Samsung Kids, which can be accessed from the Quick Setting panel, turns your Galaxy A57and A37 into a child-friendly zone and offers a wide range of educational and entertainment activities, games and more.

Availability

Galaxy A57 5G will be offered in Awesome Navy and Awesome Lilac[21] and available from $749 and $849 for 128GB and 256GB respectively.  Galaxy A37 5G comes in Awesome Lavender and Awesome Charcoal[22] From $599 for 128GB. For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including tailored benefits that protect the devices’ value.[23]

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. Availability and supported features of AI Select may vary by country, region and carrier. Results may vary. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[18] Galaxy A57 5G and A37 5G have an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations..

[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Color and model availability may vary depending on country, region or carrier.

[23] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

Samsung introduces the Jet 95S to its cordless stick vacuum range. Image is simulated for illustrative purposes. Cables note shown.

Samsung Australia has today announced an update to its cordless stick vacuum range, with the Jet 95S now available Australia. Designed to deliver reliable suction power in a light weight form for enhanced usability and improved hygiene; the Jet 95S is the ideal solution for the over three-quarters of Australian families who like to grab a vacuum and spot clean their floors throughout the day to ‘keep on top of things’ around the house[1].

Designed with quick and accessible suction power at its core, the Jet 95S delivers up to 280W of suction power[2] providing up to 33% more suction than its predecessor, the Jet 95[3]. Powered by an enhanced motor and paired with a long-lasting battery, the Jet 95S provides up to 60 minutes of cleaning time[4], delivering strong, consistent, and smart cleaning performance for a wide range of tasks around the home.

“The Jet 95S is designed to be a reliable household companion that is always at the ready for busy Australians to grab for a quick clean of the floor or a longer deep clean,” said Rachel Carter, Head of Home Appliances, Samsung Australia. “Every design feature, from how light it is to hold and maneuver to the ability for it to pause when left idle, or automatically adjust to floor types, is to make everyday life easier for Australians.”

The launch of the Jet 95S comes as Samsung releases new consumer insights which reveal many Australians feel the time they spend doing small household chores each day has significantly increased in the last 12 months[5]. Interestingly, for over two-thirds of Australians, the increase in daily tasks is based on a belief that cleaning their home is good for their mental wellness and helps to reduce overall stress[6].

“Samsung noticed a behaviour shift during COVID lockdown whereby Australians started to undertake smaller chores throughout the day and over a week to avoid needing to do one big deep clean on the weekend. We referred to it as ‘Chore Snacking’,’ said Ms. Carter. “Five years on, while our routines have evolved and technology innovations have progressed to support faster paced lifestyles, almost half of Australians continue to chip away at chores like vacuuming daily. Their goal is to avoid doing one long and arduous deep clean on the weekend, freeing up that time to spend doing things they love with those they love[7].”

Powerful and Smart Control

To promote hygiene and cleaner air in the home, the Jet 95S is equipped with a HEPA filtration system, helping to capture and trap up to 99.99% of fine dust particles[8]. The model also comes with the Jet Dual brush+, designed for effective dust pickup across various floor types, while a built-in steel scraper helps remove tangled hair from the brush to reduce maintenance effort.

Notably, the Jet 95S introduces new cleaning modes for Australians who value convenience. Using the Smart Motion Cleaning mode,[9] when the vacuum detects a “stop” status,[10] such as being placed on the floor or leaned against a wall, it automatically pauses to prevent unnecessary operation. Then, if the user picks it up or moves it again within a minute, it instantly restarts without the need to press any buttons or make manual adjustments, ensuring a smooth and effortless cleaning experience every time.

With the Smart Boost,[11] the vacuum cleaner can automatically detect carpeted or similar surfaces[12] and increase suction power accordingly to provide proper cleaning performance without manual adjustment. Once the floor is clean, Australians can store the Jet 95S on its freestanding station, which has a slim design that keeps attachment brushes neatly organised while fully charging the battery in just 3.5 hours[13].

To ensure Australians don’t miss a spot, the Jet 95S comes with two brushes and four attachments plus a telescopic wand. In addition to the Jet Dual Brush+, the Slim LED Brush with LED lighting in the front, anti-tangle roller and slim design, helps to deliver a thorough clean, even in dark spaces like under furniture. Specialised accessories that come in-the-box include the Pet Tool+, Combination Tool, Extension Crevice Tool and Flexible Tool, which work together to reach dust and debris in narrow, high, and obscure places, on various surfaces.

Availability

The Jet 95S is now available nationwide in leading retailers and Samsung’s Online Store with an RRP $799. The Jet 95S joins Samsung’s award-winning line-up of cordless stick vacuums, helmed by the Bespoke Jet AI Ultra – the World’s most powerful cordless stick vacuum with up to 400W of suction power. For more information on the Jet 95S or to view Samsung’s full range of vacuum cleaners, visit https://www.samsung.com/au/vacuum-cleaners/

[1] PureProfile Research, commissioned by Samsung, March 2026. N=1,001. “Doing chores throughout the week makes me feel ‘on top of things’” – 79%

[2] Based on testing by SLG Prüf-und ZertifizierungsGmbH, in accordance with EN IEC 62885-4:2020, 5.8 standard. Measured the maximum suction power while using Jet Mode at the inlet of handheld vacuum cleaner, with an empty dustbin and a fully charged battery. Lasts up to 6 mins and the run time in Jet mode can be affected by the actual usage conditions and the degree of filter clogging. Report No.: 1068-25-BB-25-PB001, dated 3 December 2025. Results may vary depending on actual usage.

[3] The Jet 95 has up to 210W of suction power.

[4] The stated run time applies when using a sufficient capacity battery that is fully charged (2200mAh) at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.

[5] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “Compared to 12 months ago, the amount of time I spend on small home chores has significantly increased” – 38%

[6] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “Doing small chores throughout the week significantly reduces my stress” – 73%

[7] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “How often do you do small cleaning tasks around the house to avoid one big cleaning session” – 48% several times a day or at least once a day.

[8] Refers to dust particles with the size of 0.3µm or above.

[9] To use this function, it must be selected on the vacuum cleaner setting. The ability to detect the cleaning environment can be affected by detached brush type or the actual usage conditions.

[10] If the “stop” status continues for more than 1 minute, the power will automatically turn off.

[11] ‘Smart Boost’ mode is available only when the Jet Dual brush+ is installed.

[12] ‘Carpet’ type floors refer to floors with a high brush load, and the detection of carpets or non-carpets can vary based on their type and condition, which may lead to non-detection.

[13] Based on internal testing, charging the battery (2500mAh) level from 0% to 100% at 25°C. Based on internal testing, in accordance with DJKR-0007K_V9. Results may vary depending on individual use.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store, bringing new levels of display sophistication to Australian living spaces. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today unveiled its most expansive range of OLED TVs yet, bringing three series of Samsung OLED TVs – S95H, S90H, and S85H – in more sizes with brighter panels, more intelligent features, and expanded Glare-Free displays. Optimised for Australian homes and nurturing Australians’ insatiable appetite for Samsung Art TVs; Samsung’s 2026 OLED S95H comes down under as the world’s first OLED TV with access to over 5,000 pieces of the world’s best art via Samsung Art Store[1].

Elevated to bring flagship OLED performance to more Australians, Samsung’s OLED S90H joins the OLED S95H in featuring certified Glare-Free technology[2] and ultra-fast 165Hz variable refresh rate, helping deliver smoother gaming and improved viewing in bright spaces[3].

Ushering in a new era of personalised intelligent entertainment experiences, Samsung’s OLED S95H, S90H, and S85H TVs are each optimised with Samsung’s Vision AI Companion[4], a conversational AI experience designed specifically for the TV screen, enabling Australians to interact naturally with their TV while unlocking personalised recommendations and enhanced entertainment experiences.

“In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring these is a size, Glare-Free option,[5] and design suited to virtually every space in the home,” said Simon Howe, Director of AV, Samsung Australia.

“Until now, Australians who love the realistic picture quality and Glare-Free technology [6]of the Samsung OLED S95 Series have had to choose between performance and lifestyle benefits like access to Samsung Art Store or a wall-flush, framed design. This year, Samsung has brought these experiences together in the OLED S95H series, combining breathtaking OLED picture quality, powerful AI processing and thoughtful design innovations. Now Australians can further personalise their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favourite art.”

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

An OLED TV for every Australian – Glare-Free technology expanded to OLED S90H

In 2026, Samsung has expanded its OLED size lineup by adding more size options, giving Australians more flexibility when choosing the right screen for their home. The S95H series is available in 55″, 65″, 77″ and 83″ sizes, while the S90H series is offered in 42″, 48″, 55″, 65″, 77″ and 83″. The S85H lineup expands to 48″, 55″, 65″, 77″ and 83″.

Both the OLED S95H and S90H feature deep blacks with certified Real Black performance[7] and PANTONE Validated® life-like colour[8], ensuring deep blacks and accurate colour reproduction for authentic and immersive viewing experiences. With Samsung Glare-Free sales doubling in 2025[9], Samsung has extended its certified Glare-Free technology[10] to the OLED S90H to enable the TV to benefit from diffused light, reducing reflections, stunning contrast and keeping every scene looking rich, vibrant, and true to life, even in bright rooms.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

Distinctive Designs for Every Living Space

New to 2026, Samsung has introduced three unique design approaches across its OLED series, enabling Australians to choose an OLED TV that best matches their personal style.

As the first OLED Art Store[11] TV, the OLED S95H features a FloatLayer Design which allows the TV to mount flush against the wall, creating a clean look that appears to float effortlessly in place. Its refined metal back-plated bezel is designed to beautifully elevate any interior, while being ready to support a Wireless One Connect Box that can deliver an optional streamlined, clutter‑free setup with an operational range of 4K transmission of 165Hz within up to a 10m range[12].

The Samsung OLED S90H’s Laser-Slim Design is comparatively discreet, with an ultra-thin profile making the TV look beautiful from every angle. Further, the OLED S85H features a Contour Design that makes the TV’s 35mm thin body look sleek from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any home.

Samsung OLED S95H is the first Samsung OLED TV to feature Samsung Art Store. Image simulated for illustrative purposes. Cables now shown.

New Entertainment Companion Experiences

The 2026 OLED TV range are powered by Samsung’s most advanced AI-driven processors, bringing Vision AI Companion[13] to Australian living rooms for the first time. Designed specifically for shared TV experiences, Vision AI Companion[14] enables users to interact with their TV through natural conversations, from discovering new content to receiving personalised recommendations and helpful suggestions.

This year, the OLED S95H and S90H are powered by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to analyse content scene-by-scene and intelligently optimise picture and sound in real time. Such AI-powered picture technologies help deliver a consistently premium viewing experience across all content sources. 4K AI Upscaling[15] intelligently reconstructs lower-resolution content to approach 4K quality, while Colour Booster Pro uses AI to analyse each scene and enhance colour expression for richer, more dynamic images[16]. Real Depth Enhancer[17] improves the perception of depth by adjusting contrast in foreground objects, creating a more lifelike viewing experience.

Motion clarity is also enhanced through AI Motion Enhancer Pro[18], which helps reduce blur and improve smoothness during fast-moving scenes such as sports broadcasts. Meanwhile, OLED HDR Pro and OLED HDR+[19] features enhance contrast and brightness to reveal greater detail in both highlights and shadows on the OLED S95H and S90H respectively.

New in 2026, AI Soccer Mode Pro[20] automatically detects live matches and optimises picture and sound for sports viewing. Player detail is sharpened while stadium ambience and commentary are balanced to create a more immersive match experience.

Complementing this is AI Sound Controller[21], which gives viewers greater control over how they hear content. The feature analyses audio in real time and separates dialogue from background effects, allowing users to adjust voice clarity or ambient sound independently to suit what they’re watching.

Built for next-generation gaming

Samsung’s 2026 OLED TVs are also engineered to deliver an ultra-responsive gaming experience.

Both the S95H and S90H support Motion Xcelerator 165Hz, enabling smoother gameplay with reduced motion blur during fast-paced action. With compatibility support for NVIDIA G-SYNC and AMD FreeSync Premium Pro, gamers can enjoy tear-free visuals and low-latency performance for more responsive gameplay[22].

Samsung’s AI Gaming Optimiser[23] further enhances the experience by analysing gameplay in real time to detect the genre being played and automatically applying the best settings. This allows players to enjoy optimised visuals and smoother motion without navigating complex menus.

Pictured: Samsung’s OLED S90H. Image simulated for illustrative purposes. Cables not shown.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to deliver surround sound in addition to life-like visuals to create a fully immersive home cinema experience. With the integration of Q-Symphony technology[24], the OLED S95H, OLED S90H and OLED S85H models utilise Active Voice Amplifier Pro[25] to enhance voice clarity by analysing ambient noise and background sounds within the content. Object Tracking Sound[26] enables the TV utilises strategically positioned speakers to track motion on screen, creating a multi-directional audio experience and helping Australians feel like they are in the heart of the action.

Up to 7 Years of One UI Tizen OS Support delivering Endless Entertainment and Value

Samsung continues to expand the capabilities of its TVs through One UI Tizen OS[27], which supports up to seven years of platform upgrades, giving Australians confidence that their Samsung OLED TV will continue to evolve with new features and services over time.

Each Samsung OLED 2026 TV comes with a wide range of built-in entertainment and lifestyle experiences designed to make the TV the centre of the connected home. Through Samsung TV Plus[28], Australians can access more than 130 free live channels alongside a growing library of on-demand content spanning news, sport and entertainment. Samsung Gaming Hub[29] also provides streamlined access to cloud gaming services, allowing Australian gamers to jump straight into gameplay without the need for a console.

Beyond entertainment, Samsung Daily+ helps bring together apps and services that support everyday activities, while SmartThings integration allows users to monitor and control compatible smart home devices directly from the TV.

New to 2026, Google Photos will also be introduced, enabling Australians to display curated memories and personal photo collections as an ambient background on their TV[30]. This means OLED S95H users can select their own treasured image, choose from a world-class artwork from Samsung Art Store or use Generative Wallpaper[31] to create a bespoke image when the TV is not being watched.

Built-in support for Bixby and Amazon Alexa further enhances convenience, allowing users to search for content, control smart home devices and manage their entertainment through natural voice commands[32]. All the while, Samsung TVs are protected by Samsung Knox[33] security, providing additional peace of mind for OLED owners.

Availability

Samsung’s 2026 OLED TV range, including the S95H, S90H and S85H will commence rolling out from today. To find out more information or to stay up to date with Samsung’s 2026 AV range, register your interest here: https://www.samsung.com/au/handraiserces/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[2] The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[3] Compared to OLED S90F.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs..

[5] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[6] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[7] VDE Testing and Certification Institute evaluated the S95H and S90H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027

[8] The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[9] Based on internal sales data.

[10] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[11] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[12] Wireless One Connect Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box may not work properly if placed inside a closed metal cabinet.

[13] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[14] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[15] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[16] Compared to 2025 Samsung Smart TV.

[17] Picture quality will vary depending on quality and resolution of source content.

[18] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

[19] Compared to OLED HDR+. Separate subscriptions required for certain streaming and gaming services. Terms apply. The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Viewing experience may vary according to types of content and format.

[20] S95H and S90H feature AI Soccer Mode Pro. S85H features AI Soccer Mode. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[21] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[22] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[23] Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.

[24] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[25] Performance may vary depending on installation environment and surroundings.

[26] The quality of sound effects may vary depending on the source content, installation and environmental characteristics. OLED S95H and OLED S90H feature Object Tracking Sound. OLED S85H features Object Tracking Sound Lite.

[27] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

[28] Ad-supported streaming service with content subject to change without notice.

[29] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[30] Requires user log in to Google Photos on the device. Options to hide memories and enhance content filter provided. Feature availability may vary by region and models. Google Photos is a trademark of Google LLC.

[31] The number of attempts allowed per day may be limited.

[32] Voice assistant services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[33] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

Samsung Electronics Co., Ltd. today announced that it has maintained its leadership in the audio-visual sector as the world’s top soundbar brand for the 12th year in a row.

According to new research from Futuresource Consulting, Samsung captured 21.5% of global soundbar revenue and 19.7% of unit volume in 2025, continuing its leadership streak that began in 2014. This milestone, along with two decades of global TV leadership,[1] reinforces Samsung’s position at the forefront of the home entertainment industry.

Samsung’s sustained success in the soundbar market is driven by advanced audio technology, immersive sound and seamless integration with Samsung TVs. Building on this foundation, Samsung will expand its 2026 audio lineup with new products that deliver cinema-quality sound tailored to different living environments.

The lineup will include:

• HW‑Q990H flagship soundbar, the successor to the HW‑Q990F
• Bouroullec‑designed Music Studio 7 and Music Studio 5 Wi‑Fi speakers

“At Samsung, we take special pride in our soundbar brand and see it as a way to bring premium sound experiences to homes everywhere,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “Being named the top soundbar brand in the world for the 12th consecutive year is not just a tremendous honour, but a testament to our commitment to premium home entertainment.”

[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

New technologies often arrive with great fanfare, but the innovations that truly redefine our lives are those that eventually fade seamlessly into the background. We have reached a point in civilisation where the real test of technology is no longer whether we can explain how it works, but whether it works so easily, reliably, and intuitively that it requires no conscious effort from us at all.

At CES 2026, we shared a vision to unify intelligence across our entire ecosystem. We are committed to integrating AI into our new mobile devices and 4K and higher resolution TVs, alongside of our home appliance line-up globally[1]. Importantly, these are meant to function not just as “smart” gadgets, but also companions designed to understand context and routines, meeting people exactly where they are and quietly enabling what matters most to their unique lifestyles.

AI Companions That Anticipate

For decades, the burden has been on the user to learn how to navigate technology. But today, our latest devices are better able to understand user habits and preferences than ever before, addressing their needs and navigating our world at the same time. Soon, we will no longer ask “How does this feature work?”, as we will already live in a reality where your devices will more easily anticipate what you need.

Our latest TVs, for instance, have evolved. Equipped with Vision AI, these devices analyse content, user preferences, and the viewing environment in real-time, automatically optimising picture and sound to deliver the best possible experience, without needing any manual adjustments.[2]

Similarly, our home appliances are transitioning from tools to true AI companions. By mastering automated routines, they reduce the mental load of household chores while holistically managing the unique aspects of routines around the home.

The next stage of this evolution will be reflected in our upcoming Galaxy S Series line-up. Since launching our first AI enabled smartphone phone in 2024, we have led a paradigm shift from touch-based to multi-modal interactions, and we now aim to drive progress from app-centred usage to agent-centred experiences which reduces the number of steps needed to get things done, allowing intelligence to support tasks more naturally. We are at the cusp of the next phase: mobile devices that will no longer just be portals to information; they will be central AI hubs that proactively manage the complexities of daily life with unprecedented personalisation and ease.

Privacy and Security as a Foundation

This vision that we have of ambient technology cannot work without absolute trust. As AI becomes more personal, contextual, and deeply embedded in everyday routines, protecting privacy is no longer optional. If a user is concerned about the integrity and safety of their data, technology ends up becoming a source of stress rather than peace. To that end, we are building an ecosystem where privacy is not a setting you have to search for, but the default state.

Our ambition is for AI to feel as trustworthy as it is powerful. We want our users to have total confidence that their data, choices, and boundaries are respected, even as their experiences become more intelligent and connected. This is why Samsung Knox remains the bedrock of our security ecosystem, delivering multi-layered, hardware-backed protection that can help provide additional safeguards from your phone to your compatible refrigerator.

AI personalisation happens directly on the device wherever possible, keeping personal context local so intelligent experiences do not come at the expense of privacy. And because trust requires more than strong safeguards behind the scenes, we aim to make that protection visible and easy to understand, giving users clear insight into what’s protected and the confidence to stay in control as AI becomes a natural part of daily life.

In addition to these comprehensive safeguards, we will soon introduce a new standard for privacy with our latest mobile innovations. After more than five years of development and rigorous testing, this new layer of privacy brings together hardware and software to shield your phone from shoulder surfing wherever you go. With multiple settings for adjusting visibility, users can customise the level of privacy protection according to their needs and preferences.

 Innovation for Every Lifestyle

Our commitment remains focused on developing purposeful and innovative solutions that can be tailored to meet the needs of varied lifestyles. Looking ahead, consumers can soon experience technology and features that do more than just simplify tasks; they will effortlessly level up creativity with advanced camera and editing capabilities, and securely make life easier across how we live, work, and play.

This month, we are not just launching a new Galaxy S Series; we are welcoming a new era of intelligence that is as powerful as it is easy and effortless. We invite you to stay tuned for the reveal of what is to come.

[1] Samsung’s vision as at 5 January 2026, announced at The First Look Exhibition, The Wynn, Las Vegas

[2] Available on select Samsung TVs. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra in Cobalt Violet

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the Galaxy’s first mobile phone with a built-in Privacy Display[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — with significant gains[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[5] provide proactive and relevant context-aware suggestions, while Now Brief[6] surfaces timely reminders for important events. A choice of agents[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,[8] keeps footage vibrant even in low light, and Super Steady, [9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Galaxy Buds4 Pro in White

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, which is optimised for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation^[13] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[14] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available in Australia through carriers, retailers, Samsung.com and Samsung Experience Stores. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Samsung has also launched the New Galaxy Club in Australia – an upgrade and protection program. Offering up to 50% of an eligible device’s recommended retail price back when customers move to an eligible next-generation Galaxy phone between 9 to 13 months after signing up. The program also includes Samsung Care+ for repairs and support, and it’s available with the Galaxy S26 series via Samsung.com/au on a monthly or one-year upfront plan[15].

Australian launch events, activations and campaigns

To celebrate the official launch of the Galaxy S26 series and Galaxy Buds4 series this month, Samsung Electronics Australia will host a series of exciting activations for customers across the country.

On 14–15 March, three flagship Samsung Experience stores across Melbourne (Chadstone), Brisbane (Mount Gravatt) and Sydney (Parramatta) will celebrate the release of the Galaxy S26 series with immersive in-store experiences featuring live product demos, and Galaxy AI interactive photo opportunities. A live DJ will provide a party vibe, and there will be exclusive Samsung giveaways including the chance to win a Galaxy S26 Ultra, Samsung vouchers and other exciting prizes[16].

‘Elephant in the Room’ Microdrama series campaign

Samsung also announced today the launch of its Galaxy S26 series local creative campaign via Clemenger BBDO across social media, subscription video on demand, broadcaster video on demand and out of home advertising and Samsung TV Plus. It celebrates the explosive growth of short-form vertical storytelling with an original Microdrama series, “The Elephant in the Room”, which seamlessly integrates Samsung’s latest Galaxy S26 and connected ecosystem into an engaging narrative.

Completely shot on Galaxy, the three-part series follows Jasmine, a 23-year-old office worker racing to crack a mystery ahead of a high-stakes client meeting, navigating tense office dynamics with her formidable boss Penny, office crush Alex, nepo baby colleague Molly and inscrutable HR lead Margaret. All while authentically highlighting key features of the Galaxy S26 Ultra in her daily life, including its 100x camera zoom[17], Privacy Display and Nightography capabilities.

Sydney’s Central Station Domination

From 2 March to 23 May, Samsung Electronics Australia will deliver a market-first 100% takeover of Sydney’s Central Station Central Walk engaging the 4.4 million monthly visitors with immersive branding across walkways, 3D screens and floor media.

The campaign extends beyond the station through strategic content partnerships, including audio integration with some of Australia’s most popular podcasts. From 26 February, Jack Post (The Common Man) will be including host reads within LiSTNR’s Hamish & Andy show (881,000 monthly downloads) and, from 6 March, Shameless Media (1.6 million monthly downloads) will integrate key Galaxy S26 series features into the popular “Everyone has a secret” podcast.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2] Galaxy’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon® 8 Elite Gen 5 processor available on Galaxy S26 Ultra model only.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[7] Availability may vary by region/country and language.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[13] Available on Buds4 Pro.

[14] AI features require a compatible Samsung Galaxy phone.

[15] The ability to purchase New Galaxy Club (generally) is available to consumers only via Samsung.com and through the Enhanced Partnership Program (excluding the Samsung Staff Portal). It is not available to customers shopping on Samsung Business Shop. New Galaxy Club and Samsung Care+ are not insurance products. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ and New Galaxy Club promotion benefit, registration may be required. For detailed information, please visit https://www.samsung.com/au/new-galaxy-club/.

[16] T&CS apply. Visit Chadstone, Mount Gravatt or Parramatta Samsung Experience Stores for full details.

[17] Zoom distances past 10x zoom may express some image deterioration.

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered approx r 33 million pixels[1] — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide, offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

[1] Native 8K content availability is very limited. Picture quality of upscaled content will vary. Real 8K Resolution is defined as having 7,680 x 4,320  pixels, 4K Resolution is 3,840 x 2,160