With wins across TV, Mobile Phones and Home Appliance categories and awards for reliability, quality, performance and value, the accolades reflect a wide-spread consumer belief that Samsung continues to deliver some of the most recommended and most loved consumer electronics products for Australians.

Unchallenged for seven years, Samsung has once again achieved the title of Australia’s ‘Most Loved TV brand’; the only brand to win this award since Finder launched the category in 2020. Samsung’s continued leadership reflects its commitment to offering a diverse range of AI-powered displays – from Micro RGB, OLED and Mini LED panels to TVs featuring Glare-Free coatings, Art Store, and competitive gaming features across various screen sizes – to ensure there is a screen to suit every Australian lifestyle and living space.

Samsung also claimed Australia’s Most Recommended Mobile Phone brand, while retaining the title of ‘Top-Quality’ Mobile Phone brand for the second consecutive year. The winning accolades closely follow the announcement of Samsung’s new expanded Galaxy Z series line-up, opening a new chapter of foldable smartphone experiences built to enhance productivity, discovery, and self-expression for Australians.

“It’s an honour to be recognised by Australians for making smartphones that consumers are proud of and can confidently recommend to their friends and family,” said Eric Chou, Vice President of the Mobile eXperience (MX) Division at Samsung Australia. “At Samsung, we are proud to bring a range of smartphones and tablet devices that offer features and form factors to suit every Australian, offering consumers choice and reliability via devices designed to continually personalise and optimise to user needs over time.”

Samsung also delivered an exceptional performance in home appliances, with Samsung’s Refrigerator line-up securing a sweep across four categories including ‘Top Value’, ‘Most Reliable’, ‘Top Performance’ and ‘Most Recommended’. Furthermore, Samsung’s Top Load Washing Machines were voted ‘Most Loved’ by Australians’, demonstrating a preference by Australians for large capacity connected appliances that can support individual and family routines and lifestyles easily, intelligently and reliably over a long period of time.

Beyond these wins, Samsung also collected a further 48 Highly Commended awards including three in Mobile Phones, five in Tablets, one in TV, eleven in Refrigeration, eighteen in Laundry and four in Air Purifier categories.

“Samsung is focused on developing innovations across the home that feel like they have been made for Australians. It’s incredibly reassuring to see our TVs and home appliances recognised so strongly by the people who use them every day,” said Phil Gaut, Director of the Consumer Electronics Division at Samsung Australia. “Collecting consecutive wins in TV and laundry categories tells us we’re delivering real value, whether that’s via TVs designed to deliver art in bright Australian living rooms or appliances built to care about what Australians do like saving time, money and energy everyday.”

According to Taylor Blackburn, personal finance specialist at Finder, Samsung continues to stand out year after year as a brand that continues to deliver products Australians trust, recommend and genuinely love.

“Our Finder Customer Satisfaction Awards survey 50,000 people – this is not a small sample size. Samsung’s repeated success across multiple categories across multiple years shows a clear pattern; Australians value reliability, quality and performance,” said Blackburn. “Whether it’s TVs, mobile phones or home appliances, consumers are rating Samsung highly. It’s no mean feat to be loved, trusted and recommended..”

In 2026, Finder independently surveyed over 50,000 Australians, asking them to rank the products and brands they use everyday across categories of most loved, best value, most reliable, great performance, easy to clean, easy to use and most recommended. Australian’s preferences are recognised as part of Finder’s Customer Satisfaction Awards program, helping further Australian consumers identify the products and brands that may suit their lifestyles as voted by like-minded consumers.

For further information on Samsung’s range of consumer products, visit: https://www.samsung.com/au.

 To view further results from Finder Australia’s 2026 Customer Satisfaction Awards, visit: https://www.finder.com.au/finder-awards/customer-satisfaction-awards

Note to the Editor:

Samsung Australia – Full list of 2026 Finder’s Customer Satisfaction Awards

Samsung Electronics Co., Ltd. today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware, and game content companies. The event attracted 360,000 visitors last year, and this year, it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC, and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, Samsung’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8, launched in June 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre[1]. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium[2], minimising screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia, and Southwest Asia will compete for the championship.

[1] Refresh rate may vary based on the supported game content and the performance of the input source.

[2] G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.

Samsung brings the first 6K gaming monitor as it celebrates 7 years as Global No1 Gaming monitor brand. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has announced the availability of its latest Odyssey gaming monitors and a new ViewFinity S8 high resolution monitor, setting new benchmarks in resolution and performance across gaming and professional displays.

The 2026 lineup features three new Odyssey models, including the world’s first 6K gaming monitor (G80HS), 5K gaming monitor (G80HF), and refreshed premium OLED G80SH model, complemented by a new Odyssey G7 (G73H) – making Samsung’s OLED technology accessible to a broader range of Australians. The 2026 Odyssey lineup reinforces Samsung’s leadership in high-performance gaming displays while expanding access to advanced innovations.

“Our latest range of Odyssey and ViewFinity monitors has been designed to meet the evolving needs of Australian gamers and creative professionals. These monitors deliver next-generation immersion and life-like visuals, helping creators to work with precision; gamers to play to win; and, streamers to deliver content with visual fidelity,” said Simon Howe, Director of Visual Display & Brand Memory, Samsung Australia. “With the introduction of premium 6K and 5K Odyssey monitors, alongside affordable OLED and UHD Odyssey and ViewFinity models, we’re offering Australian gamers and creators unparalleled clarity and responsiveness across both gaming and professional environments.”

Odyssey G80HF 5K gaming monitor. Image simulated for illustrative purposes. Cables not shown.

Odyssey G8: Setting a New Standard for High-Performance Gaming

The Odyssey G8 lineup introduces three state-of-the-art models designed to deliver high-performance experiences across a range of gaming scenarios.

The 32-inch Odyssey G8 (G80HS model) sets a new milestone as the world’s first 6K gaming monitor, marking a significant leap beyond 4K gaming standards. 6K resolution presents exceptional visual clarity and detail, enhancing immersion while providing expanded screen space for both gaming and multitasking. The Odyssey G80HS delivers ultra-high 6K resolution at 165Hz, while Dual Mode enables up to 330Hz at 3K resolution,[1] allowing Australians to seamlessly balance immersive visual details with ultra-fast responsiveness as they play to win.

Complementing the Odyssey G80HS is the 27-inch Odyssey G8 (G80HF model) which offers flexible performance options, supporting 5K resolution at 180Hz or up to 360Hz in QHD through Dual Mode,[2] making it suitable for both immersive and competitive gaming.

The Odyssey OLED G8 (G80SH model), available in 27-inch and 32-inch sizes, features an OLED panel with 4K resolution and a 240Hz refresh rate.[3] Samsung’s certified Glare Free technology significantly reduces glare without compromising OLED picture quality[4]. Connectivity options, including USB-C with up to 98W charging, support high-performance gaming setups. Moreover, the Odyssey OLED G8 adopts QD-OLED Penta Tandem[5] technology, which enhances efficiency and brightness.

Across the lineup, DisplayPort 2.1[6] ensures high-bandwidth performance for next-generation visuals, while AMD FreeSync Premium and NVIDIA G-Sync Compatible technology deliver ultra-smooth gameplay.[7] Additionally, the Odyssey G8 lineup features HDR10+ GAMING,[8] which dynamically optimises brightness and contrast in real time.

Odyssey OLED G73SH gaming monitor. Image simulated for illustrative purposes. Cables not shown.

Odyssey G7: Expanding Access to OLED Gaming

The 32-inch Odyssey OLED G7 (G73SH model) expands Samsung’s OLED gaming lineup by bringing premium visual performance to a wider range of gamers.

Featuring 4K resolution and a 165Hz refresh rate,[9] the Odyssey OLED G7 delivers detailed visuals and smooth gameplay. Dual Mode enables up to 330Hz in FHD,[10] while a 0.03ms response time supports fast, responsive performance in competitive gaming environments.

With the addition of the Odyssey OLED G7, Samsung continues to extend its OLED gaming leadership while making advanced display technologies more widely accessible.

Samsung brings expanded ViewFinity lineup for Creative Professionals including 40-inch ViewFinity. Image simulated for illustrative purposes. Cables not shown.

ViewFinity S8: High-Resolution Displays for Professional Workflows

The new 40-inch ViewFinity S8 (S85TH model) is designed to meet the demands of modern professional environments, combining high-resolution clarity with advanced connectivity and ergonomic flexibility. Whether managing complex creative workflows or seamlessly multitasking across applications, this monitor is engineered to deliver a refined, high-performance experience that maximises productivity.

The ViewFinity S8 features a curved WUHD display with a 144Hz refresh rate,[11] enabling seamless multitasking and efficient handling of complex workflows. Thunderbolt 5 supports high-resolution video and data-intensive tasks with data transfer speeds of 80 Gbps and device charging up to 140W.[12] In addition, Easy Connection provides streamlined connectivity across devices.

Availability

The new Odyssey G8 lineup, Odyssey G7 and ViewFinity S8 are now available nationwide. For more information on Samsung’s monitor lineup and to access launch offers, please visit https://www.samsung.com/au/monitors/launch-offer/

Pricing

Pricing is set at dealer discretion.

[1] Refresh rate may vary based on the supported game content and the performance of the input source.

[2] Refresh rate may vary based on the supported game content and the performance of the input source.

[3] Refresh rate may vary based on the supported game content and the performance of the input source.

[4] Verified as Glare Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://verify.ul.com/verifications/732. “Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance. Comparison based on internal test results. Anti Reflection film is applied to certain 2023 – 2024 Odyssey models.

[5] Penta Tandem technology uses a five-layer stack for light emission, which improves the overall efficiency and light output. For more information, visit https://www.samsungdisplay.com/eng/media/news/detail/ssdsNews-260212.jsp

[6] G80SH supports DisplayPort 2.1 UHBR20, delivering up to 80Gbps of bandwidth for smooth and uncompressed visuals.

[7] G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.

[8] Compatible with HDMI 2.1 cables connected to the HDMI ports of NVIDIA and Intel GPUs. For the list of supported GPUs, please visit here. Functionality may be limited depending on PC specifications and cable standards. This feature is only compatible with specific game titles.

[9] Refresh rate may vary based on the supported game content and the performance of the input source.

[10] Refresh rate may vary based on the supported game content and the performance of the input source.

[11] Default refresh rate is set to 60Hz and may be adjusted to 144Hz in the monitor’s settings. Refresh rate may vary by content and input source.

[12] For Thunderbolt 5 certification, visit https://www.thunderbolttechnology.net/products. Actual data transfer speeds and charging power may vary depending on the PC environment. Display compatibility may depend on the macOS version. The minimum requirement is macOS 14.5 (Sonoma) or later for Apple silicon Macs, while Intel-based Macs require macOS 15 (Sequoia) or later. Display may not work properly depending on the Intel processor and Windows OS version. The minimum OS requires Intel 12th Gen or later, Windows 11 or later.

SemperFi Esports from Australia took home the Grand Prize

Samsung Electronics is proud to announce the successful wrap-up of the 2025 Odyssey Cup Counter-Strike 2 Championship; a premier esports tournament consisting of some of the finest gaming talent from across Southeast Asia and Oceania.

The Grand Finals for this year’s Odyssey Cup took place at the EBN Esports City, Quill City Mall in Kuala Lumpur, Malaysia, from 12-14 December, which saw eight finalist teams from across the region compete in person for a total prize pool of US$50,000.

SemperFi Esports from Australia secured the championship title, defeating Deep Cross Gaming from Indonesia in a hard-fought battle to clinch the grand prize of US$20,000. Star player Kristers Darznieks of SemperFi Esports took home the MVP award and won US$2,000 for his performance during the tournament.

Beyman Esports of Malaysia and Ground Zero Gaming from Australia won third and fourth place respectively.

The Grand Finals in Kuala Lumpur was attended by a vibrant crowd, including media representatives, influencers and passionate fans. It was also streamed live online across Samsung’s official channels for fans across the region to engage in the thrilling action.

Competitors battled it out during the Grand Finals

“My passion for gaming began when I was 9 years old, and watching the pro scene made me realise what I wanted to do for the next 10 years – play on stage and achieve the highest prestige in competitive esports. As a competitive gamer, there are a few features that holds crucial to me in a gaming monitor,” said James Savage, team captain of winning team SemperFi Esports. “A 180Hz refresh rate, 1ms response time and great dynamic panels with good visual contrast.”

Samsung’s Odyssey G5 G50F QHD 180Hz gaming monitor, which powered the tournament, features stunning QHD resolution, a lightning-fast 180Hz refresh rate, and an ultra-responsive 1ms response time[1]. These advanced monitors are engineered for sharp visuals and heightened immersion, delivering the precision and performance essential for high-level Counter-Strike 2 battles.

“It was wonderful to see the region’s gaming community come together for such an exciting showcase of talent. The atmosphere throughout the tournament was electric, with players bringing incredible energy to every match. We are delighted that our gaming monitors helped equip players to perform at their best,” said Leslie Goh, Head of Regional Display Solutions, Samsung Southeast Asia and Oceania. “It is also worthwhile to note that this year’s Odyssey Cup saw a record number of sign-ups, and we hope that we will continue to see growing enthusiasm and participation for these events.”

Odyssey G5 G50F QHD 180Hz Gaming Monitor

Looking forward, Samsung is dedicated to the continued cultivation of a vibrant gaming community, through innovations and crafting experiences that resonate with both competitive gamers and casual fans.

For more information on Samsung’s gaming monitors, please visit https://www.samsung.com/au/monitors/gaming/

[1] Refresh rate and response time may vary based on the performance of the input source. ‘1ms’ means one millisecond, which is the average response time range between 1.00ms and 1.99ms, truncated to a whole number. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings (Requires ‘Extreme mode’ setting). GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.

“With this year’s Odyssey lineup, we’re introducing display experiences that simply weren’t possible even a year ago,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “From the industry’s first 6K glasses-free 3D monitor to breakthrough 1,040Hz speed, we designed these monitors to meet the ambitions of today’s gamers and deliver a level of immersion that fundamentally changes how content looks and functions on screen.”

Samsung will showcase the 32-inch Odyssey 3D (G90XH model) at CES 2026. Image is simulated for illustrative purposes.    

Odyssey 3D: The World’s First 6K Glasses-Free 3D Gaming Monitor

The 32-inch Odyssey 3D (G90XH model) debuts the world’s first 6K display with glasses-free 3D, introducing a new way to experience games on a monitor. Powered by real-time eye tracking, it adjusts depth and perspective in response to the viewer’s position, creating a layered sense of dimension for smooth, uninterrupted gameplay without the need for a headset. With 6K resolution, a 165Hz refresh rate boosted to 330Hz through Dual Mode and a 1ms GtG[1] response time, fast action stays sharp and smooth. PC gamers can enjoy a high-quality expanded lineup of supported titles with optimised 3D effects developed in collaboration with game studios. Featured games such as The First Berserker: Khazan, Lies of P: Overture, and Stellar Blade will offer added dimensionality that enhances terrain, distance, and object separation beyond standard 2D gameplay.

Samsung Australia has not confirmed pricing or local availability for this monitor at this time.

Odyssey G6: The World’s First 1,040Hz Refresh Rate for High-Speed Gaming

The 27-inch Odyssey G6 (G60H model) gaming monitor advances competitive gaming with the world’s first 1,040Hz gaming monitor[2] through Dual Mode and native QHD support up to 600Hz, delivering esports-level motion clarity to help players track targets and see fine details during high-speed movement. When needed, the Odyssey G6 can boost performance in an instant, providing ultra-sharp resolution so viewers can experience breathtaking worlds and ultra-high speeds that fuel competitive adrenaline. With support from both AMD FreeSync Premium, the Odyssey G6 helps ensure that every frame is smooth, every colour pops and every moment feels responsive.

This monitor will join Samsung Australia’s 2026 local Odyssey line-up. Availability is yet to be announced.

Samsung will showcase its Odyssey G8 Series at CES 2026. Pictured: (G80HS model). Image is simulated for illustrative purposes.

Odyssey G8: A High-Resolution Choice Across 6K, 5K and OLED

The Odyssey G8 series is expanding in 2026 with three distinct models, each offering a different balance of resolution and speed. Leading the lineup, the 32-inch Odyssey G8 (G80HS model), Samsung’s first 6K gaming monitor, delivers native 165Hz performance with Dual Mode that supports up to 330Hz in 3K mode. The 27-inch Odyssey G8 (G80HF model) provides a sharper 5K option with native support up to 180Hz, and with Dual Mode boosting to 360Hz in QHD for smoother motion.

AMD FreeSync Premium Pro is supported across all three models for stable, tear-free performance. Each G8 model gives gamers and creators flexibility, whether they prioritise an expansive workspace for creation, sharper detail for immersive worlds or rich contrast for cinematic visuals.

Samsung’s Odyssey G8 series will join Samsung Australia’s 2026 local Odyssey line-up. Availability is yet to be announced.

The full Odyssey 2026 lineup will be showcased at CES 2026 in Las Vegas from Jan. 6-9, where attendees will be able to experience the new displays firsthand. For more information on Samsung’s Odyssey line-up, visit https://www.samsung.com/au/monitors/odyssey-gaming-monitor

[1] Gray to Gray.

[2] The 1,040Hz refresh rate is enabled only when operating in HD resolution. Native QHD supports up to 600Hz.

TM Roh, CEO and Head of Device eXperience (DX) Division, will be the keynote speaker for The First Look. SW Yong, President and Head of the Visual Display (VD) Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business, will also appear on stage to share their respective business directions for the upcoming year.

The event will be streamed live on Samsung Newsroom, Samsung Electronics’ official YouTube channel and as well as Samsung TV Plus, the company’s FAST(free, ad-supported TV streaming) service. Additional Samsung events and exhibitions will take place at the company’s exclusive exhibition at the Wynn Las Vegas through to January 7.

With Black Friday looming, the ever-growing prospect of stocking up on gifts ahead of the holiday season can make for an overwhelming time of year. However, research has uncovered that sometimes an element of divine intervention could be a deciding factor in what ends up in our shopping carts.

Financial behaviour expert and astrology enthusiast, Emma Edwards said “This November, Black Friday falls in a Mercury retrograde, so your star sign could be influencing your shopping habits. As someone who’s used a horoscope as an excuse to treat myself, I get it. But don’t let the planets derail your budget – stick to your list, shop with a clear head, and set a ‘walk-away’ price before you buy.”

Aussies let astrology guide their carts

Each star sign carries its own approach to shopping, Scorpios (28%) and Aquarians (28%) are most likely to agree that astrology influences what they buy, making them the most astrology-driven shoppers[2].

Geminis are often on the more indecisive side, which makes them the most likely to be practical and plan ahead when shopping (49%). This is mirrored by Leos’ thought process, being the most likely to rely on sales to find them based on astrology and divine timing (19%).

When it comes to what is actually in their carts, Aquarians (50%) are eyeing new phones, Leos (38%) are ready to upgrade their TVs, and Cancers (23%) are keeping things spotless this Black Friday with a new vacuum[3].

Tech tops this year’s Black Friday must-have list

Black Friday marks a key moment in the shopping calendar, with 93% of Australians surveyed planning to browse or shop the sales this year, with nearly one in two (47%) prepared to spend up to five hours hunting for the perfect deal online or in store[4].

Technology will again take centre stage this year, with more than half of Australians (58%) saying Black Friday sales will inspire them to invest in home tech or devices that make life easier. New mobile phones are a top priority this year, with 42% of Australians picking a new smartphone over anything else, while 58% agree they will be in the market this November for home tech or devices that simplify their lives[5] .

Shopping styles also differ across the country. Shoppers in the Northern Territory (40%) are the most likely to buy on impulse, while Queenslanders (46%) take a practical approach by planning ahead. Meanwhile, NSW shoppers (30%) are most likely to go with the flow, letting deals guide their decisions[6].

Samsung kicks off its Black Friday with exclusive deals available on Samsung.com/au from today until 19 November, with additional Black Friday offers to be announced later in November.

Top Samsung deals to watch in the 2025 Black Friday sales:

• Samsung Galaxy Z Fold7 – save $400
• Samsung Galaxy A56 5G – save $100
• Samsung Galaxy Tab S11 Ultra – save $400
• Samsung Galaxy Tab S11 – save $300
• Samsung Galaxy S10 Lite 5G – save $300
• Samsung Bespoke AI Jet Lite Premium Stick Vacuum – save $400
• Samsung 11KG Front Load Smart Washer – save $250
• Samsung 55” The Frame 4K Vision AI Smart TV – save $300
• Samsung 85” Neo QLED 4K Vision AI Smart TV – save $500
• Samsung 32” Smart Monitor M7 M70F (White) 4K Samsung Vision AI – save $170

To learn more about Samsung’s Black Friday deals, visit www.samsung.com/au/offer/black-friday-sale/.

[1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3^rd November 2025. Total sample; Unweighted; base n = 1038

[2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3^rd November 2025. Total sample; Unweighted; base n = 1038

[3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3^rd November 2025. Total sample; Unweighted; base n = 1038

[4] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3^rd November 2025. Total sample; Unweighted; base n = 1038

[5] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3^rd November 2025. Total sample; Unweighted; base n = 1038

[6] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3^rd November 2025. Total sample; Unweighted; base n = 1038

Fueling esports passion across Southeast Asia and Oceania, bringing together the region’s finest gamers

Samsung Electronics presents the Odyssey Cup Counter-Strike 2[1] Championship, uniting gamers across Southeast Asia and Oceania for an electrifying experience that captivates players and spectators alike.

Building on the Odyssey Cup Legacy

First launched in 2023, the Odyssey Cup has established itself as a highlight in the region’s esports calendar. In 2024, Samsung hosted the Odyssey Cup Dota 2¹ Championship which saw an Australian team reach the finals. In 2025, Samsung remains steadfast in providing a platform for gaming enthusiasts and aspiring champions to shine.

Designed as a multi-stage competition, the 2025 Odyssey Cup will see participating markets, including Australia, Indonesia, Malaysia, New Zealand, Singapore, the Philippines, Thailand, and Vietnam, crown their own champions during the national qualifiers – 31 October to 23 November – before advancing their winning teams to the regional stage.

The winning teams will subsequently enter a group draw to determine match-ups for the exciting grand finale, which will be held in Kuala Lumpur, Malaysia, from 12 to 14 December, where they will compete for the regional championship title and an attractive US$50,000 prize pool.

Powered by Samsung Odyssey Gaming Monitors

Integral to the championship is none other than Samsung’s Odyssey OLED G60SF, a gaming powerhouse engineered for peak performance and responsiveness. With its 500Hz refresh rate[2], blistering 0.03ms response time[3], and vibrant QD-OLED display, this monitor is meticulously crafted to provide brilliant visuals, speed, and immersion-empowering players to unleash their full potential in the intense battles of Counter-Strike 2¹.

A Regional Celebration of Esports

“The Odyssey Cup represents more than esports – it celebrates community building and showcases Samsung’s commitment to empowering gamers and shaping the landscape of esports and digital culture,” said Leslie Goh, Head of Regional Display Solutions, Samsung Southeast Asia and Oceania.

Australians can follow the Odyssey Cup action via Samsung Australia’s You Tube Channel, culminating in a thrilling, and all expenses paid grand finale in Kuala Lumpur.

Do you have what it takes to be the next Odyssey Cup champion? Register now at odyssey-cup.com.

[1] Counter-Strike 2 and Dota 2 are trademarks of Valve Corporation.

[2]  Refresh rate may vary based on the performance of the input source.

[3] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Grey to Grey) measures the time taken for a monitor pixel to change from one grey value to another.

Samsung adds 8TB models to its SSD 9100 PRO and SSD 9100 PRO with Heatsink ranges. Image simulated for illustrative purposes.

Samsung Electronics, a leader in advanced memory technology, has today announced the availability of the 8TB SSD 9100 PRO and SSD 9100 PRO with Heatsink in Australia. With its PCIe® 5.0 interface, the SSD 9100 PRO Series offers advanced performance and seamless multitasking productivity, along with broad compatibility across laptops, gaming PCs and PlayStation® 5 consoles. In bringing two 8TB capacity models, the range delivers even greater storage and high-speed performance for Australians navigating data-intensive projects and next-generation gaming experiences.

“In Australia, AI-workflows are becoming more common across personal and professional pursuits while high performance gaming is a growing pastime for many Australians,” said Shane Cook, Director – Display and Brand Memory, Samsung Australia.

“With consumers at the heart of everything we do, Samsung recognised a clear need to innovate memory technology to support Australians as they push the bounds of what’s possible across work and play. Designed with broad compatibility across laptops, gaming PCs, and PlayStation® 5[3], the 8TB SSD 9100 PRO Series heralds a new era of performance to help Australians achieve their goals, backed by large capacity, fast speeds, outstanding power efficiency, and seamless reliability.”

Improved Performance and Increased Capacity

The new SSD 9100 PRO 8TB and SSD 9100 PRO 8TB with Heatsink models join 1TB, 2TB, and 4TB SSD 9100 PRO Series models released in Australia in March 2025. The 8TB models mark a significant step forward in offering the highest capacity PCIe SSD released to date by Samsung, providing ultra-high-capacity options for gamers, content creators and professionals demanding top-tier speed and reliability.

The new 8TB models offers lightning-fast performance, enabling the drives to achieve up to 14,800/13,400 MB/s sequential read/write speeds[4] – moving data twice as fast as the previous generation[5]. With random read/write speeds of up to 2,200K/2,600K IOPS respectively, the extended capacity models further support Australians with data intensive workloads such as 8K video editing, AI-based projects, and high performance gaming.

Enhanced Cooling Protection and Broad Device Compatibility

Built on the PCIe® 5.0 interface, both SSD 9100 PRO 8TB and SSD 9100 PRO 8TB with Heatsink models are engineered to deliver ultra-low latency, reduce load time, and ensure seamless gameplay, even in the most demanding environments. Designed to deliver improved thermal efficiency and sustained peak performance, the 8TB SSD 9100 PRO series uses less power than their predecessors[6]. Further, the SSD 9100 PRO with Heatsink offers an additional layer of thermal control.

The 9100 PRO is compatible with a wide range of devices, from laptops and desktop PCs to gaming consoles, making it an ideal choice for seamless upgrades in both performance and capacity. Even as a high-capacity 8TB PCIe 5.0 model, the 11.25mm thin SSD 9100 PRO with Heatsink is designed for compatibility with the PlayStation® 5 series, expanding capacity for large game libraries.

Just like its 1TB, 2TB, and 4TB counterparts, the 8TB models feature Samsung Magician Software to maintain peak performance. Samsung Magician Software provides real-time performance and optimisation metrics such as speeds, temperature performance, firmware upgrades and authenticity checks.

Pricing and availability

The SSD 9100 PRO is available from today via Samsung.com/au and select resellers for RRP $1,549.

The SSD 9100 PRO with Heatsink is available for pre-order from today via Samsung.com/au. It will be available for direct purchase from Samsung.com/au and select resellers for RRP $1,599 from 15 October 2025.

For more information, please visit https://www.samsung.com/au/memory-storage/nvme-ssd

For a user guide on how to install the SSD 9100 PRO onto your laptop, computer or console, visit https://semiconductor.samsung.com/consumer-storage/ssdupgrade/

Samsung 9100 PRO / 9100 PRO with Heatsink
Interface		PCIe® 5.0 x4, NVMe 2.0
Form Factor		M.2 (2280) / M.2 (2280 with Heatsink)
Hardware	NAND	Samsung V NAND TLC (V8)
	Controller	In-House Controller
	Cache Memory	1GB LPDDR4X	2GB LPDDR4X	4GB LPDDR4X	8GB LPDDR4X
Capacity		1TB	2TB	4TB	8TB
Performance	Seq. Read/Write (MB/s)	14,700 / 13,300	14,700 / 13,400	14,800 / 13,400	14,800 / 13,400
	Ran. Read/Write (IOPS, QD32)	1,850K / 2,600K	1,850K / 2,600K	2,200K / 2,600K	2,200K / 2,600K
Power	Active (Read/Write)	7.6W / 7.2W	8.1W / 7.9W	9.0W / 8.2W	10.5W / 8.8W
	Device Sleep (L1.2)	4.0mW / 3.3mW	4.8mW / 4.0mW	6.5mW / 5.7mW	9.3mW / 8.6mW
Data Encryption		Class 0 (AES 256), TCG/Opal v2.0, MS eDrive (IEEE1667)
Total Bytes Written (TBW)		600	1,200	2,400	4,800
Warranty		Five (5) Year Limited Warranty*
Warranty		*Five years or total bytes written (TBW), whichever comes first. For more information on the warranty, please refer to the enclosed warranty document in the package. These warranties are in addition to your rights under the Australian Consumer Law.

[1] APC Editor’s Choice Award – 2025

[2] 9100 PRO 4TB’s sequential read speed is 14,800MB/s while 990 PRO 4TB’s sequential read is 7,450MB/s

[3] PlayStation is a registered trademark of Sony Interactive Entertainment Inc.

[4] *Sequential and random write performance was measured with Intelligent Turbo Write technology activated, which only operates within a specific data transfer size. Performance may vary depending on SSD’s firmware, system hardware & configuration and other factors. To maximise the performance of the 9100 PRO, please check whether your system supports PCIe® 5.0 on Intel or AMD website. For detailed information, please contact your local service center.

[5] Compared to the SSD 990 PRO which achieves up to 1400K/ 1550K IOPS and sequential read/ write speeds up to 7450/ 6900 MB/s based on internal tests. Applies to 4TB and 8TB models. 1TB and 2TB models are excluded.

[6] SSD 990 PRO sequential read/write 1,221/1,255 MB/s per Watt, 9100 PRO sequential read/write 1,822/1,703 MB/s per Watt based on the internal test result of the 2TB capacity model.

The IFA Innovation Awards are a new global program debuting at IFA 2025 to spotlight products that demonstrate outstanding innovation, design excellence and market impact. Organised by IFA Berlin, the awards mark a new chapter in the event’s century-long legacy as a leading global stage for consumer and home technology. Besides the award certifications, winners also gain licensing rights, media exposure and exclusive opportunities at future IFA events.

Highlighted IFA 2025 Best of Innovation Award Winners

Bespoke AI Laundry Combo Wins Best in Design Award for Sleek Usability

In the home appliance category, the premium all-in-one washer-dryer Bespoke AI Laundry Combo[1] was recognised with a Best in Design award, highlighting the product’s excellence and advanced technology. The Bespoke AI Laundry Combo offers the convenience of washing and drying in a single cycle, while also boasting a sleek design and a 7-inch touchscreen that enhances usability.

The Movingstyle Redefines Portable Display

The Movingstyle[2], a portable smart display that blends form and function, won two IFA Innovation Awards for Best in Home Entertainment and Best in Design. Transforming how people experience entertainment across their living spaces, The Movingstyle’s design is rooted in one simple, elegant idea: mobility should be effortless.

Inspired by the silhouette of a tote bag, the integrated handle is both a distinctive visual signature and a practical tool. With it, users can carry the 27” QHD touchscreen like a personal item, while the soft-wheeled floor stand glides smoothly between rooms. The Movingstyle also comes with a 2-in-1 One Action Stand that allows the screen to detach from the stand in a single motion, instantly becoming a self-supporting display without extra accessories.

The Premiere 5 Provides an Innovative Home Viewing Experience

As Samsung’s most compact triple-laser ultra-short-throw projector[3], The Premiere 5 also won two IFA Innovation Awards for Best in Home Entertainment and Best of Tech Innovation. At just a fraction of the size of conventional projectors, it projects screens up to 100 inches from just 43.3cm away — or 80 inches at 32.7cm and 60 inches at 22.2cm — enabling large-scale visuals even in small, aesthetic-conscious spaces.

Perhaps its most impressive feature is Touch Interaction[4], which is enabled by a built-in IR laser and camera that allows intuitive control of content, games, apps and workouts — creating interactive use cases across education, entertainment and home training.

The Freestyle+ Blends Smart Tech and Portability

The Freestyle+[5] is Samsung’s first portable smart projector to be embedded with both on-device and generative AI, which helped it to win the Best in Home Entertainment award. It is powered by Samsung’s proprietary AI Q Processor — the first AI chipset built into a smart projector — and features a built-in AI OptiScreen that includes seven built-in features that work together to straighten the image, maintain sharp focus, avoid obstacles, fit screen borders, adjust colour for wall tone, enhance visibility in different lighting and dim the light when someone steps into the beam.

The Freestyle+’s built-in generative AI model allows users to create their own ambient visuals directly from the projector, and AI Q-Symphony detects the device’s position and automatically syncs audio with Samsung speakers or soundbars to deliver immersive surround sound.

Galaxy Tab S11 Ultra Allows Users To Create Content and Game Like Never Before

Galaxy Tab S11 Ultra won two IFA Innovation Awards for Best in Content Creation and Best in Computing & Gaming. These awards were won on Galaxy Tab S11 Ultra’s suite of tools for effortless productivity, creativity and immersive gaming experiences. As a product, Galaxy Tab S11 Ultra combines ultra-performance with a thin and light design[6] to elevate creativity and power productivity on the go.

With the redesigned S Pen, powerful Samsung DeX and advanced Galaxy AI[7], it enables users to experience a new level of creativity, while its 14.6-inch[8] 120Hz Dynamic AMOLED 2X display delivers a seamlessly immersive gaming experience.

Galaxy Z Fold7 Combines Design and Next-Level Functionality for an Ultra-Smartphone Experience

Galaxy Z Fold7 won the Best in Communications & Connectivity award by bringing together the best of Galaxy design, camera functionality and AI innovation in the thinnest and lightest Galaxy Z Fold series to date. It delivers premium performance and the experience of an ultra-smartphone with a larger, more immersive display when unfolded. Featuring One UI 8, Galaxy Z Fold7 has optimised Galaxy AI⁹ for larger screens, maximising the benefits of the expansive foldable display to boost productivity.

Highlighted IFA 2025 Innovation Award Honorees

Bespoke AI Washer[9] – precisely controls motor operations to reduce energy consumption to 65 percent lower than a Class A rating,[10] the highest EU efficiency standard. This represents an improvement of 10 percentage points over last year’s A-55%[11] Bespoke AI Washer, revealed at IFA 2024.

Bespoke AI Jet Ultra – featuring a suction power of 400W[12] while reducing overall weight, it is the world’s most powerful stick vacuum cleaner[13]. It also supports AI Cleaning 2.0[14], which automatically adjusts suction power to suit various cleaning environments. Additionally, the Bespoke AI Jet Ultra recognises floor types such as wood, carpet and mats, as well as room structures like corners and walls[15].

Bespoke AI Dishwasher[16] – equipped with AI Wash[17], which uses an improved high-resolution turbidity sensor and AI algorithm to thoroughly clean items by detecting and analysing soil levels throughout the wash and rinse cycles adjusting water temperature and duration. Additionally, it features an Auto Open Door that enables users to open the door with a simple push on the upper area, eliminating the need for handles and allowing the product to blend seamlessly into kitchen furniture.

Bespoke AI Refrigerator with Hybrid Cooling[18] – utilises two power sources — the compressor and Peltier module — to offer efficient and precise cooling. It also comes with the upgraded AI Vision Inside, which can recognise up to 37 fresh food items and 50 processed foods.[19] Lastly, the refrigerator includes a 9” smart screen that allows it to become a hub for connected appliances, show food items and recommended recipes and provide various forms of entertainment.[20]

Bespoke AI WindFree[21] – creates a comfortable environment without cold drafts by dispersing air through micro holes. AI Fast & Comfort Cooling analyses user habits and indoor/outdoor climate data to seamlessly switch between Fast Cooling mode and WindFree mode, providing energy-efficient comfort. It also combines comfort and energy savings through its Comfort Drying feature, which precisely controls humidity and temperature. When connected with wearable smart devices like watches and rings that detect when the user is asleep, it automatically turns on WindFree cooling and adjusts the temperature to better allow for deep sleep.[22]

Micro RGB – the world’s first display to feature micro-sized RGB LED backlighting in a 115-inch screen. Unlike conventional LED TVs that rely on white or blue backlights, Micro RGB is engineered with individually controlled red, green and blue LEDs to deliver true, full-colour local dimming. It also achieves 100% of the BT.2020 colour gamut[23] and has earned VDE certification for its Micro RGB precision colour.

Odyssey 3D[24] – immerses users in a diverse array of 3D experiences from games to videos with stunning 3D effects[25] — all without the need for dedicated glasses — thanks to advanced eye-tracking technology and a proprietary lenticular lens.

Spatial Display[26] – creates realistic depth and dimension to 2D visuals and 3D effects, without the need for 3D glasses. Slim and lightweight, this innovative signage brings brands to life and is suitable for any space and setting, including retail, events and luxury experiences.

Galaxy S25 FE – a gateway to the latest Galaxy AI⁹ experiences with multimodal capabilities that makes everyday interactions feel more natural and intuitive. Galaxy S25 FE is equipped with One UI 8 and also brings the AI-powered ProVisual Engine with advanced tools like Generative Edit[27], as well as an upgraded 12MP front-facing camera that delivers an enhanced photo experience.

Galaxy Z Flip7 – comes with an edge-to-edge FlexWindow[28] that allows users to express themselves, access key features at a glance and stay connected without opening the device. Now Bar and Now Brief[29] deliver helpful, personalised information on the FlexWindow, and FlexCam makes it easier than ever to capture the perfect selfie.

Buds3 FE – brings a larger speaker[30] that delivers rich, powerful sound with deep bass and clear treble. Enhanced ANC²⁵ reduces ambient noise, creating a more immersive listening experience, and Enhanced call clarity technology uses a pre-trained machine learning model to isolate the user’s voice.

[1] Availability of the new Bespoke AI Laundry Combo has not been announced in Australia.

[2] Australia is yet to confirm the availability of the Movingstyle locally.

[3] A minimum distance from the wall is required for product placement, and this distance may vary depending on the size in inches of the screen to be projected.

[4] Touch Stand required.  Touch Interaction features may not be supported on all apps or content. Functionality may vary depending on the specific application, content, format or device compatibility.

[5] Product availability has not been announced in Australia

[6] Galaxy Tab S11 Ultra measures 5.1mm, excluding the camera bump. The 5G variant weighs 695g and the Wi-Fi variant weighs 629g.

[7] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

8 Measured diagonally, Galaxy Tab S11 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[9] Availability of the new Bespoke AI Washer has not been announced in Australia.

[10] Based on Samsung internal testing dated 14 August 2025, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 17.5, which is 66.3% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program. Samsung Australia has not announced availability of this product locally.

[11] Based on Samsung internal testing dated 20 August 2024, in accordance with EU Regulation No. 2019/2014, EU Regulation No. 2019/2023, EN 60456:2016/A11:2020-12, CLC/TS 50677:2019, and CLC/TS 50707:2020. The energy consumption of this 9KG model is EEI 22.3, which is 57.1% more energy efficient compared to the minimum threshold of energy efficiency class A (EEI 52 for 9KG models). Tested with Eco 40-60 program.

[12] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[13] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

[14] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or WiFi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. In such cases, it operates in AI Cleaning mode 1.0. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, keep the Wi-Fi in the house on at all times.

[15] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[16] Availability of the new Bespoke AI Dishwasher has not been announced in Australia.

[17] Based on an AI-created algorithm. Actual results may vary depending on individual use.

[18] Availability of the Bespoke AI Refrigerator with Hybrid Cooling has not been announced in Australia.

[19] As of April 2025, AI Vision Inside can recognise 37 food items, such as fresh fruits and vegetables. If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[20] A Wi-Fi connection and Samsung account are required.

[21] Availability of Bespoke AI WindFree has not been announced in Australia.

[22] A Wi-Fi connection and Samsung account are required.

[23] BT.2020 is an international standard for colour accuracy established by the International Telecommunication Union (ITU)

[24] For more information on the Odyssey 3D (G90XF – LS27FG900XEXXY) visit https://www.samsung.com/au/monitors/gaming/odyssey-3d-g90xf-27-inch-165hz-uhd-ls27fg900xexxy/?srsltid=AfmBOorHWm13IUUoKnsa1lci8hlVUhLFqigbjwLSXpBDwWWRwOjk950y

[25] 3D effects may vary depending on content and PC capabilities. AI 3D video conversion is not available for DRM content or when HDR mode is enabled. Odyssey 3D Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Odyssey 3D Hub can be transferred for 3D gaming.

[26] Availability of Spatial Display has not been announced in Australia.

[27] Samsung Account may be required to use certain AI Photo Assist features. Edit results may vary depending on the photography or filming condition. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[28] Certain applications may not support FlexWindow widgets

[29] Now Brief requires Samsung Account login, app compatibility and user’s consent to access certain information. Service availability may vary. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only.

[30] When compared to previous Buds FE model.