With wins across TV, Mobile Phones and Home Appliance categories and awards for reliability, quality, performance and value, the accolades reflect a wide-spread consumer belief that Samsung continues to deliver some of the most recommended and most loved consumer electronics products for Australians.

Unchallenged for seven years, Samsung has once again achieved the title of Australia’s ‘Most Loved TV brand’; the only brand to win this award since Finder launched the category in 2020. Samsung’s continued leadership reflects its commitment to offering a diverse range of AI-powered displays – from Micro RGB, OLED and Mini LED panels to TVs featuring Glare-Free coatings, Art Store, and competitive gaming features across various screen sizes – to ensure there is a screen to suit every Australian lifestyle and living space.

Samsung also claimed Australia’s Most Recommended Mobile Phone brand, while retaining the title of ‘Top-Quality’ Mobile Phone brand for the second consecutive year. The winning accolades closely follow the announcement of Samsung’s new expanded Galaxy Z series line-up, opening a new chapter of foldable smartphone experiences built to enhance productivity, discovery, and self-expression for Australians.

“It’s an honour to be recognised by Australians for making smartphones that consumers are proud of and can confidently recommend to their friends and family,” said Eric Chou, Vice President of the Mobile eXperience (MX) Division at Samsung Australia. “At Samsung, we are proud to bring a range of smartphones and tablet devices that offer features and form factors to suit every Australian, offering consumers choice and reliability via devices designed to continually personalise and optimise to user needs over time.”

Samsung also delivered an exceptional performance in home appliances, with Samsung’s Refrigerator line-up securing a sweep across four categories including ‘Top Value’, ‘Most Reliable’, ‘Top Performance’ and ‘Most Recommended’. Furthermore, Samsung’s Top Load Washing Machines were voted ‘Most Loved’ by Australians’, demonstrating a preference by Australians for large capacity connected appliances that can support individual and family routines and lifestyles easily, intelligently and reliably over a long period of time.

Beyond these wins, Samsung also collected a further 48 Highly Commended awards including three in Mobile Phones, five in Tablets, one in TV, eleven in Refrigeration, eighteen in Laundry and four in Air Purifier categories.

“Samsung is focused on developing innovations across the home that feel like they have been made for Australians. It’s incredibly reassuring to see our TVs and home appliances recognised so strongly by the people who use them every day,” said Phil Gaut, Director of the Consumer Electronics Division at Samsung Australia. “Collecting consecutive wins in TV and laundry categories tells us we’re delivering real value, whether that’s via TVs designed to deliver art in bright Australian living rooms or appliances built to care about what Australians do like saving time, money and energy everyday.”

According to Taylor Blackburn, personal finance specialist at Finder, Samsung continues to stand out year after year as a brand that continues to deliver products Australians trust, recommend and genuinely love.

“Our Finder Customer Satisfaction Awards survey 50,000 people – this is not a small sample size. Samsung’s repeated success across multiple categories across multiple years shows a clear pattern; Australians value reliability, quality and performance,” said Blackburn. “Whether it’s TVs, mobile phones or home appliances, consumers are rating Samsung highly. It’s no mean feat to be loved, trusted and recommended..”

In 2026, Finder independently surveyed over 50,000 Australians, asking them to rank the products and brands they use everyday across categories of most loved, best value, most reliable, great performance, easy to clean, easy to use and most recommended. Australian’s preferences are recognised as part of Finder’s Customer Satisfaction Awards program, helping further Australian consumers identify the products and brands that may suit their lifestyles as voted by like-minded consumers.

For further information on Samsung’s range of consumer products, visit: https://www.samsung.com/au.

 To view further results from Finder Australia’s 2026 Customer Satisfaction Awards, visit: https://www.finder.com.au/finder-awards/customer-satisfaction-awards

Note to the Editor:

Samsung Australia – Full list of 2026 Finder’s Customer Satisfaction Awards

This is the first question many people ask when they need to purchase a new washer, oven, or refrigerator — and price is often the first thing to grab their attention. But what keeps consumers satisfied years after a purchase is something else: confidence that the appliance will continue to perform day after day, year after year.

Samsung Electronics’ recent global consumer survey suggests exactly that. When asked to rank the factors they consider most important when purchasing home appliances, respondents placed durability second only to product price. Nearly half (48%) identified long-term durability as a top consideration, and 36% said its importance has increased compared with three years ago.[1]

Image simulated for illustrative purposes. Not all depicted products are available in Australia. Cables not shown.

The message is clear: consumers are thinking far beyond the moment of purchase. They are looking for products they can rely on over the long run.

And perhaps that’s why, Samsung appliances don’t perform solo — they sing in harmony. Dependability is shaped not only by the hardware inside an appliance, but also by the support that helps it perform at its best over time. Like a well-rehearsed choir, key elements work together behind the scenes to help Samsung appliances stay dependable throughout their lifespan: long-term software support, proactive care, and durable core components.

Keep Performance in Tune: Up to Seven Years of Software Updates

Even the best hardware can benefit from staying up to date.

Samsung provides up to [2] for supported home appliances through over-the-network (OTN) updates. These updates help keep appliances current with the latest software improvements or bug fixes after they have been installed in the home.

The result is an experience that continues to improve over time. Appliances can gain new features and services upon availability without requiring users to replace the product itself.

Just as a familiar song can sound fresh with a new arrangement, Samsung appliances can continue delivering new experiences throughout their lifecycle.

Listen Before Problems Become Louder: Remote Management through SmartThings[3]

Every great performance needs someone paying attention behind the curtain.

Samsung’s (HRM)[4] service helps provide proactive care by monitoring appliance status with customer consent.[5] Connected appliances can send diagnostic information that helps identify potential issues before they become larger concerns.

When service is needed, the same data can help support fast and efficient assistance, helping users get back to their daily routines sooner.

Rather than waiting for something to go wrong, Samsung appliances work quietly in the background to help keep everything running smoothly.

Samsung’s Home Appliances within the SmartThings ecosystem. Image simulated for illustrative purposes. Not all depicted products are available in Australia. Cables not shown.

Never Miss a Beat: Durable Components

Of course, reliability starts with the parts that do the heavy lifting every day.

Key Samsung appliances, including refrigerators and washing machines, feature AI Inverter technology in critical components such as compressors and motors. Drawing on Samsung’s , these components intelligently adjust their operation according to usage conditions.

By continuously adapting to real-world usage, these components help improve efficiency, reduce wear and support long-lasting performance.

It’s a bit like a skilled choir knowing exactly when to raise or lower its voice – delivering the right performance at the right moment without missing a beat.

Achieve Home Appliance Harmony: Reliability That Lasts

People may not see software updates working in the background. They may not notice diagnostic data helping prepare a service visit. And few will ever watch an inverter motor adjusting itself in real time.

But what they do notice is when the appliances they depend on simply keep doing their job.

Reliability may not be the loudest feature in the room. But it is often the one people remember the longest and appreciate the most.

And that’s another reason why Samsung appliances continue to earn and maintain trust in homes around the world.

[1] Based on Samsung’s DA Global Usage & Attitude survey conducted in July 2025 across seven countries including United States, Brazil, Germany, France, Italy, India and Thailand.

[2] Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024. Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date. These are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.

[3] A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/

[4] HRM is supported on SmartThings-enabled models released after 2019. Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not.

That’s a question many people still ask when they hear about smart home technology. Samsung’s SmartThings platform now connects millions of users around the world[1] and supports products from thousands of partner brands[2]. Yet for many people, the idea of a connected home can still feel a little abstract.

Maybe you’re not sure whether your devices are compatible. Maybe setting everything up sounds complicated. Or perhaps you’re wondering whether connecting your appliances will make any meaningful difference in everyday life.

The answer may be simpler than you think.

For many Samsung products, getting started is quick and calm. If a Samsung appliance includes a SmartThings QR code, simply scanning it and following the on-screen instructions will quickly connect the product to the SmartThings ecosystem.[3]

And once connected, a whole new side of the home begins to open up.

The Virtual Home: Try Before You Connect

For people who are still unsure whether a connected home offers long-term value, Samsung offers a way to experience SmartThings before setting up a single device.

The Virtual Home website is an interactive online experience that lets visitors explore a SmartThings-connected home without downloading an app or connecting any products[4]. Accessible through web browsers, Virtual Home offers a glimpse into how SmartThings can help simplify daily life.

Upon entering Virtual Home, visitors are greeted by a SmartThings dashboard featuring Home, Devices, Life, and Routines tabs.[5]

The Home screen provides an overview of a connected household. Users can check the status of devices connected to SmartThings throughout the home, from the air conditioner in the bedroom and the curtains by the window to the robot vacuum in the living room. Then, 3D Map View allows users to navigate the virtual home and explore devices room by room.[6]

It’s a simple way to understand not just what SmartThings is, but what it feels like to use.[7]

The Life tab is designed around these kinds of practical benefits. The tab provides easy access to features and services like Energy,[8] and Pet Care[9]. For example, right at the top is SmartThings Energy, which helps users monitor energy consumption across connected devices, providing visibility into power usage, estimated utility costs and savings generated through AI Energy Mode[10].

Sometimes, a connected home isn’t about controlling devices. It’s about staying connected to the people who matter most. Family Care4 in the Life tab, can help users keep an eye on loved ones from afar by using activity data from connected Samsung appliances and mobile devices.[11]

Within Virtual Home, for example, users can see that “Mum” has started her day normally, while “Father-in-law” has not shown expected activity patterns. In this way, the feature can provide additional peace of mind and encourage users to check in when something seems unusual.

SmartThings: A Home That Helps Out Behind the Scenes

The real value of a connected home often comes from the small conveniences that add up throughout the day.

Imagine relaxing on the sofa on a warm afternoon. Sunlight is streaming through the windows and the room is beginning to heat up. You’d like to close the blinds or lower the air conditioner temperature, but you’re comfortable exactly where you are.

Instead of getting up, SmartThings lets you manage connected devices directly from your compatible phone. With a few taps, your smart blinds can be adjusted and the room temperature can be changed without leaving your seat. These may seem like small moments, but they are exactly where connected experiences can make everyday living feel easier.

Connected Convenience Is Just One QR Code Away

Smart home technology is often discussed in terms of ecosystems, connectivity and platforms. But for most people, the question is much simpler: Will it make my life easier?

SmartThings is built to answer that question with an emphatic “yes,” through practical user experiences that help save time, reduce everyday hassles, and provide greater visibility into the home.

Whether it’s adjusting the temperature from the sofa, checking in on a loved one, or monitoring energy use, the benefits become easier to understand once they’re experienced firsthand.

The washing machine still washes clothes. The dishwasher still cleans dishes. But now, SmartThings simply helps those appliances do more, and do it better. Explore SmartThings to spend less time managing your home and more time living in it.

https://www.samsung.com/au/smartthings/

[1] SmartThings operates in more than 200 countries with over 3.5 million users in Australia as of 6 August 2026. For more information, visit https://www.samsung.com/au/smartthings/

[2] Full list of compatible devices available here https://www.samsung.com/au/smartthings/compatible-devices/

[3] A Wi-Fi connection and a Samsung account are required. For a list of compatible connected devices, visit https://www.samsung.com/au/smartthings/

[4] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[5] For demonstration purposes only. UX may vary.

[6] A Wi-Fi connection and a Samsung account are required. Third-party devices must be SmartThings compatible.

[7] For demonstration purposes only. UX may vary.

[8] The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.

[9] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[10] The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.

[11] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices. Availability may vary depending on product, model and region.

Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. In Southeast Asia and Oceania, where mobile-first lifestyles and digital adoption are among the highest in the world, people are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods[1], alert users[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach can analyse running performance data and customise training programs for users working towards their fitness goals. And as the user unwinds after a long day by watching their favourite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalise and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalised responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it surfaces suggestions for what comes next. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognise the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must feel that their data stays safe and that they are in control. Galaxy AI is designed to help protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life, new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

[1] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.

Samsung’s largest 19.5kg Bespoke AI Combo is capable of achieving up to 20% energy savings per wash load and 10% energy savings per dryer load . Image simulated for illustrative purposes.

In the midst of the coldest season, new consumer insights from Samsung Australia have revealed that winter weather paired with a belief that dryer usage will add to cost-of-living pressures is adding a new layer of stress to everyday life for many Australians. The insights show almost two in three Australians (62%) prefer to dry their clothes on an indoor drying rack rather than use their dryer to reduce household energy costs[1]. However, one in five Australian respondents (22%) – increasing to one in three (33%) amongst 25-29 year olds – admit they avoid hosting friends and family at their homes in the winter because they are embarrassed about the amount of clothes they have drying indoors on clothes racks[2] and draped over furniture.

According to the insights, two in five (41%) Australians say they feel more pressure now than the same time last year to avoid using their dryer to reduce household costs[3]. In fact, 47% of Australians aged 25-34 years old – increasing to 54% aged 35-39 years old – feel stressed when it rains because they can’t dry their clothes outside[4]. This is consistent with the revelation that half of Australian respondents (51%) feel concerned about energy every time they use their dryer[5].

Samsung’s Bespoke AI Wash and Dryer ranges are available in various capacities to suit Australian familie of all sizes. Image simulated for illustrative purposes.

According to Phil Gaut, Director – Consumer Electronics at Samsung Australia, new heat pump technology has improved energy efficiency in dryers, granting many up to 10 star energy ratings[6] over the past few years, yet outdated beliefs that dryers are energy hungry are hurting Australians beyond their purse pockets.

“Australia is famous for its incredible weather and we’re used to getting through laundry loads using the clothes line in the backyard. In fact, part of our collective cultural identity is based on our passion for spending time with our friends and family outdoors,” said Mr. Gaut. “Come winter, as we spend more time indoors, we are chosing to be surrounded by wet washing rather than our mates because we’re concerned about using the dryer. Not only are heat pump systems significantly more energy-efficient than old vented or condenser dryers, they also operate at cooler temperatures which tend to be kinder to your clothes. With AI being leveraged to reduce energy by 20% on each load , there is no need for Australians to go dark when the clouds do.”

Almost half of Australian respondents (48%) say they do more loads of washing in cooler seasons . Image simulated for illustrative purposes.

Compounding the stress, insights reveal that almost half of Australian respondents (48%) say they do more loads of washing in cooler seasons because they wear more layers[7].  For a third of Australians, the winter loads add to their average three-to-four laundry loads per week, increasing to five-to-six loads for 18-24 year olds[8].  Furthermore, Australians admit to feel confused on the most energy-efficient ways to tackle their laundry loads. A quarter of Australians (24%) believe smaller, more frequent washes are the key to saving energy[9], while 45% are convinced fewer yet larger loads are more efficient[10].

“There are a few simple things Australians can do to overcome their winter woes in the laundry,” says Mr. Gaut. “It starts with selecting a washing machine and dryer that are the right capacity for your family to make sure loads aren’t over loaded or running half full. Pair your washing machine with a heat pump dryer with a 10 star energy rating that further leverages AI Energy Mode to boost efficiencies with every load. Finally, choose a washer and dryer ‘set’ that are capable of communicating with one another. This will help streamline your laundry routines, giving you time back to do the things you love. With these tips in mind, even the biggest washing machine on the market, the Samsung 19.5kg Bespoke AI Combo, is capable of achieving up to 20% energy savings per wash load and 10% energy savings per dryer load[11].”

“With a range of intelligent and energy efficient laundry solutions available, Australians don’t need to choose between saving energy, spending time with their loves ones, and having a clutter-free home,” Mr. Gaut concluded.

For more information on Samsung’s 2026 laundry range, visit https://www.samsung.com/au/washers-and-dryers/all-washers-and-dryers/

[1] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (When it rains I prefer to dry my clothes on an indoor drying rack rather than use the dryer)

[2] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (I am too embarrassed to have friends over when I have clothes drying on an indoor drying rack)

[3] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (I feel more pressure than this time last year to avoid using my dryer to reduce household costs)

[4] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. I feel stressed when it rains because it means I can’t dry my clothes outside)

[5] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (I feel concerned about energy usage every time I use my dryer)

[6] Example: DV80H4100CW. Tested in accordance with IEC 61121:2013/8kg Wash load/Cotton Cupboard with Heatpump (DV80F5E4HGW) vs. without Heatpump (DV80H4100CW). Results may

4 All in one Control is only available on matching Samsung washer and dryer, are stacked and connected.

[7] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (I do more loads of washing in autumn and winter because I wear more layers)

[8] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (On average, how many loads of clothes washing do you do every week?)

[9] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (I would save more energy doing smaller loads of clothes washing more frequently rather than fewer large loads)

[10] Pureprofile Research, commissioned by Samsung, March 2026. N=1,001. (I would prefer a larger capacity washing machine to do fewer loads)

[11] Tested by Vipac on the WD90H19AHS Samsung Bespoke AI Laundry Combo comparing results with AI Energy Mode turned on (Wash – Avg 0.33914kWh / Dry – Avg 1.3782kWh) and off (Wash – Avg 0.44799kWh / Dry – Avg 1.5503kWh). Washer: Tested with 4.6kg dry load on the Cotton cycle at 40°C. Report No: 30W-26-0043 – TRP – 138077-0, dated 2 April 2026. Dryer: Tested with 8.8kg wet load on the Super Speed cycle. Report No: 30W-26-0045 – TRP – 137620-0, dated 1 April 2026. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

Samsung’s Bespoke AI appliances can now make it feel easy and seamless – from cooling the room before arrival to arranging game-night food, keeping the living room comfortable, and even taking care of the cleanup afterwards. For you, no matter what happens on the scoreboard, the experience at home can be a winning one.

Walk Into a Cooler Welcome

When all you want to do is get home and enjoy the game, opening the door to warm, still air can take the energy out of the evening before it even properly starts. Through SmartThings* you can remotely turn on your Bespoke AI Windfree Air Conditioner before you arrive. With Welcome Cooling**, the room can begin cooling while you are still on your way home, helping create a more comfortable space before anyone takes a seat.

By the time the door opens, the night already feels more settled. All you have to do is take your shoes off, take the cold drinks out and settle down on the couch.

Decide What to Serve With Ease

A perfect game-night would not be complete without good food that is tasty, easy to share, quick to prepare, and simple enough to enjoy without missing the action. For that reason, the hardest part is often deciding what to make.

Bespoke AI Refrigerator Family Hub helps make that first decision easier with AI Food Manager***. You can check and manage the ingredients registered in your Food List, then receive recipe ideas based on what is in the fridge. A few vegetables can become a refreshing side dish, cheese and leftovers can turn into a snack board, and then just one or two extra ingredients can bring it all together.

That quick check can also make the grocery run smarter. Chips, beer, ice cream, or celery; you can worry less about buying too much or forgetting the one thing that matters with the SmartThings app. Just pick up what you need and head home with a clearer plan for the night.

The goal is not complex, elaborate dishes. It’s to make it easier to prepare food that fits the rhythm of a summer match – quick bites, cold sides and shareable plates that keep everyone close to the screen.

Keep Cool When the Room Heats Up

Then the game begins.

A sudden counterattack, a shot off the post, a tense save; the room can warm up fast when everyone is moving around and getting excited.

Samsung’s Bespoke AI WindFree Air Conditioner helps make comfort one less thing to think about. It is the kind of comfort that stays in the background. The snacks stay within reach, eyes stay on the screen, and the living room stays ready for every pass, save and cheer through the final result.

Let the Dishwasher Take the Late Shift

The excitement may be over, but the dishes usually are not.

Snack plates, cups, sauce bowls, and cutlery can quickly pile up across the kitchen. After a late match, standing at the sink can feel like going into extra time.

That is where Samsung’s Freestanding Dishwasher with Auto Open Door becomes your hero. With Flex Load, you can adjust middle rack space more easily to fit different types of dishes after game night — from plates and bowls to glasses, pots, and pans. And even when the match ends late, cleanup does not have to keep the house awake. With the Extra Quiet Program****, you can run the dishwasher with less noise and leave the kitchen to reset while you wind down.

The highlight of the night will always be the match itself. But the difference between a good night and an effortless one often comes down to everything around it – the cool room waiting at home, the food that comes together quickly, the comfort that lasts through every cheer, and the cleanup that does not need to become tomorrow’s problem.

In these ways and more, Samsung home appliances help make summer sports nights at home feel smarter, smoother and easier to enjoy.

*Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Feature availability may vary by country, model and device.

**The Welcome & Away Care function uses smartphone geofencing and GPS to determine whether users are close to their personal set location. Performance may vary depending on the actual usage environment and the cooling function of each model.

***Available features may vary by country, region and model. Users may need to manually register, name or update ingredients and expiry dates in the Food List or SmartThings app. A Wi-Fi connection and Samsung account are required.

****The noise level of the DW60BG750FSLSA model: Extra Silence program: 40dB. Based on testing conducted in an internal laboratory.

During the panel, Hon Pak, Head of the Digital Health Team for the Mobile eXperience (MX) Business at Samsung Electronics, joined four other speakers: David Lee, Head of Samsung Next; Mike McSherry, CEO of Xealth; Alina Su, CEO of Generation Lab; and Michael Dubrovsky, CEO of SiPhox Health. Together, they presented a blueprint for the future of healthcare to an audience of approximately 1,000 global attendees.

Serving as the moderator, David Lee emphasised the critical role of partnership. “The future of health cannot be built by one company alone,” Lee said. “It must be forged through an open ecosystem of collaboration among diverse innovators.”

Building an Open Health Ecosystem

Samsung possesses a diverse portfolio of devices and platforms, spanning from semiconductors to mobile phones, wearables, home appliances and TVs. The company leverages its economies of scale to cultivate a robust, collaborative ecosystem with numerous partners across each of its business sectors.

By integrating Samsung devices with partner solutions within this open ecosystem, Xealth, Generation Lab and SiPhox Health are accelerating the realisation of connected care. This healthcare vision aims to help users lead healthier, more vibrant lives through proactive wellness management powered by Samsung’s connected device ecosystem.

Hon Pak highlighted the scale of Samsung’s reach during the discussion. “Samsung Health supports more than 77 million monthly active users,[1] and the SmartThings platform connects 460 million users,”[2] Pak said.

Samsung holds a strong advantage as a trusted brand within the household, the central setting for daily life and wellness. “By connecting our device ecosystem around the home via SmartThings, we can innovate the health experience where it matters most, at a time when health is shifting to the home — a space in which prevention can happen at scale,” Pak added.

To support this transition, Samsung has integrated a wide variety of devices — including home appliances, TVs and compatible third-party devices — into its SmartThings platform. This enables a broad spectrum of services that range from personalised automation routines to family and pet care.

Accelerating Innovation Through Partnerships

The panelists identified Samsung’s established ecosystem and open approach to collaboration as key strengths.

Alina Su of Generation Lab emphasized the value of this partnership. “What has been most exciting is Samsung’s genuine openness and distribution. There’s real scale and technical capability — but there’s also a willingness to collaborate, to co-create and to move quickly with partners,” Su said. “When you combine that with the devices people already use every day, you can bring innovation to people’s lives far faster than you could independsently.”

Michael Dubrovsky of SiPhox Health also explained the benefits of the collaboration. “Samsung brings the device ecosystem already living in people’s homes and on their bodies,” Dubrovsky said. “SiPhox adds the diagnostic layer that has always been missing from that picture. Together, continuous device data and continuous biomarker data create a truly complete health picture that has never existed outside a clinical setting.”

Currently, Generation Lab provides a solution to help users easily check biological age and actively manage aging at home, while SiPhox Health offers a service that enables active health management through hospital-grade blood tests in each household.

Mike McSherry of Xealth shared a vision for providing a seamless, continuous healthcare solution by bridging the gap between clinical care in hospitals and daily wellness management through deep integration with Samsung.

Empowering Open Collaborations and Ensuring Robust Security

In addition to strategic partner collaborations, Samsung has built an open ecosystem for the wider developer and researcher community. Utilising the Samsung Health[3] Software Development Kit (SDK) Suite, they can easily create innovative wellness services leveraging advanced sensor technology and the health platform. This allows Samsung Health users to experience useful new features more quickly.

Protecting these experiences is Samsung Knox, integrated across various consumer touchpoints, such as mobile devices, home appliances and TVs. With Knox, users can confidently manage their sensitive information within the Samsung ecosystem.

Looking at the next five years of healthcare in the context of the AI era, Pak concluded, “A daily companion that knows who I am, as well as what I need and when, will help me achieve my health and wellness goals seamlessly through lifestyle behaviours and connected innovative partner services.”

[1] The number of Samsung Health users is based on the global monthly active users (MAU) as of April 2026.

[2] The number of SmartThings users is based on the global registered users as of May 2026. SmartThings operates in more than 200 countries with over 3.5 million users in Australia as of 6 August 2026. For more information, visit https://www.samsung.com/au/smartthings/

[3] Samsung Health is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

Samsung brings the 19.5kg Bespoke AI Laundry Combo to Australia. Image simulated for illustrative purposes. Cables not shown.

Samsung brings the 19.5kg Bespoke AI Laundry Combo to Australia. Image simulated for illustrative purposes. Cables not shown.Samsung Australia has today announced the local availability of its ultra-large capacity 2026 Bespoke AI Laundry Combo, introducing Samsung’s largest capacity all-in-one washer and dryer to Australian homes. The refreshed one-stop laundry solution combines a 19.5kg smart washer and 10kg heat-pump dryer and provides an upgrade to Samsung’s all-in-one laundry range that supports more comfortable lifestyles by eliminating the need to transfer laundry between separate machines.

Featuring an upgraded AI Wash & Dry + cycle, 10 Star Energy Rating Hybrid Heat Pump drying performance[1], and a 68 minute Super Speed cycle[2], the 2026 Bespoke AI Laundry Combo is designed to help Australian households unlock time and energy savings, while delivering a more convenient connected home experience[3].

“At Samsung, we’re focused on developing intelligent home appliances that respond to the real needs of Australian households,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “Our insights show that a third of Australians complete three or more loads of laundry each week, with washing demands expected to increase during the cooler months[4]. That’s why features designed to make everyday life easier are becoming increasingly important, from Auto Open Door+, which helps reduce lingering odours after a wash cycle, to hands-free Bixby voice commands that let users keep managing chores while multitasking, and AI Energy Mode, which can help reduce unnecessary household energy costs.

“The new Bespoke AI Laundry Combo is designed to help ease household pressures by combining fast wash-to-dry cycles, intelligent energy optimisation, and ultra-large capacity in one connected appliance, helping Australians spend less time on laundry and more time doing what they love.”

Faster Full Cycles, Enhanced Drying and Smarter Care

Following the debut of the 2024 Bespoke AI Heat Pump Combo, the 2026 ultra-large capacity Bespoke AI Laundry Combo brings fresh upgrades that shorten wash-to-dry cycles and enhance drying performance. Under certain conditions, the Super Speed cycle can complete a full wash-to-dry cycle in 68 minutes, helping Australians reduce total laundry time without compromising performance[5].

Super Speed leverages a high-pressure Speed Spray and Swirl+ Drum that helps detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers drying performance using Heat Pump technology.

To promote smarter care, AI Energy Mode via SmartThings[6] helps the 2026 Bespoke AI Laundry Combo consume up to 20% less energy during the wash cycle and up to 10% less energy during the dry cycle when compared to using the same cycle without AI Energy Mode[7]. By using the SmartThings App[8] Australians can also easily monitor energy consumption in real-time, provide an estimated electricity bill, and alert users if the estimated usage exceeds pre-set consumption targets.

Bespoke AI Laundry Combo (WD90H19AHSSA) now available in Australia. Image simulated for illustrative purposes. Cables not shown.

Upgraded AI Wash & Dry + Enables More Precise, Automatic Optimisation

At the core of the all-in-one experience, the 2026 Bespoke AI Laundry Combo integrates AI Wash & Dry +[9], upgrading the intelligence that supports smart optimisation of washing & drying. Using enhanced sensing and AI-based analysis, AI Wash & Dry + uses multiple sensors to optimise performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric types for smaller laundry loads[10] – including Outdoor and Denim – and monitors soil levels in real time to adjust the cycle for better results with less manual input.

The 2026 Bespoke AI Laundry Combo also features Auto Open Door+[11], which not only automatically opens the door, but also activates internal air circulation[12] after wash-only cycles to help prevent laundry left in the drum from developing a musty odour.

A More Advanced Bixby Brings Natural, Conversational Control to the Home

The 2026 Bespoke AI Laundry Combo also features a more advanced Bixby[13] experience. Since 2024, Bixby has enabled Bespoke Combo users to monitor and control connected Samsung devices directly from its AI Home Touchscreen display[14], helping families handle everyday routines across the home. While loading laundry, a user could say, “turn on the TV in the living room” without needing to leave the laundry area.

Now, with improved understanding capabilities, Bixby goes beyond fixed commands to understand natural, conversational requests. For example, users can simply say, “can you wash this before 11pm?” or “start a normal wash, but add an extra rinse,” and Bixby will carry out the request.

Supporting Bespoke AI Combo’s favourite features

The 2026 Bespoke AI Combo is packed with popular Samsung laundry features including Flex Auto Dispense which holds enough detergent and softener for up to 22 loads,[15] BubbleWash and BubbleSoak for efficient cleaning even at low temperatures, and Samsung’s Less Microfiber Laundry cycle which minimises garment agitation to help reduce the amount of microfibers released[16].

Backed by Samsung’s 7-year commitment to software updates on flagship products,[17] the 2026 Bespoke AI Combo will stay up to date with the latest features, performance improvements, system upgrades and enhanced security, keeping it reliable, valuable and future-ready for years to come. The 2026 model is protected by Knox technology to keep data safe and has received the highest Diamond level IoT Rating[18] by UL Solutions[19], while being supported by Home Appliance Remote Management (HRM)[20] enables remote troubleshooting to resolve problems without a service visit. The culmination of these features enables Australians to experience less downtime and long-lasting reliability from Samsung.

Availability

The 2026 Bespoke AI Laundry Combo is currently available via the Samsung online store and leading retailers nationwide with an RRP $4,999.

For more information on Samsung’s Bespoke AI Laundry solutions, visit https://www.samsung.com/au/washers-and-dryers

[1] 10 star energy rating only applies to drying performance of the appliance. Washer component has a 4.5 star rating.

[2] Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3kgload (based on bone dry) with a Super Speed cycle on model WD90H**AHS. Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃, and tap water temp. of 15℃. Results may vary depending on actual usage environment and load contents. Report No.: 260100014SEL-001, dated 10 February 2026.

[3] Features are compared to 2024 Bespoke AI Heat Pump Combo

[4] Australian living insights conducted by Pure Profile, commissioned by Samsung Australia, February 2026. N=1,001

[5] Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3 kg load (based on bone dry) with a Super Speed cycle on model WD90H***AHS.

Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃, and tap water temp. of 15℃. Results may vary depending on actual usage environment and load contents. Report No.: 260100014SEL-001, dated 10 February 2026.

[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] Tested by Vipac on the WD90H19AHS Samsung Bespoke AI Laundry Combo comparing results with AI Energy Mode turned on (Wash –Avg0.33914kWh / Dry –Avg1.3782kWh) and off (Wash -Avg0.44799kWh / Dry –Avg1.5503kWh). Washer: Tested with 4.6kg dry load on the Cotton cycle at 40°C. Report No: 30W-26-0043 -TRP -138077-0, dated 2 April 2026. Dryer: Tested with 8.8kg wet load on the Super Speed cycle. Report No: 30W-26-0045 -TRP -137620-0, dated 1 April 2026. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[8] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[9] AI Wash & Dry +’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[10] Based on AI-based algorithm and internal testing using the AI Wash & Dry + cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use. Fabric sensing uses an AI algorithm and is activated only when AI Wash & Dry+ cycle is selected. It senses 5 fabric types (Normal, Delicates, Towels, denim, outdoor) for loads up to 3 kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[11] Auto Open Door+ automatically opens the door and blows air to help remove moisture inside the drum more quickly. The default setting for Auto Open Door is ‘Open immediately’. This also can be changed in Settings > Washer > Auto Open Door to “Open 5 mins later”

[12] Auto Open Door+’s airflow operates only after a wash-only cycle is completed. The default setting for the airflow is Off, and this can be changed in Settings > Washer > Auto Open Door.

[13] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[14] Applicable only to Samsung devices connected via the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[15] Expected number of loads: Detergent compartment can hold detergent for up to 22 loads. Flex compartment can hold one of the following: softener for up to 30 loads, general detergent for up to 19 loads or specialty detergent for up to 36 loads.

[16] In comparison to washing when using other wash cycles. Results may vary depending on the actual clothes and usage conditions.

[17] Available on smart home appliances that are equipped with a Wi-Fi module, released in 2024 and later. It may not be available if the hardware, such as the memory and chip performance, is not supported. Additionally, this support is applicable only for flagship products.

[18] There are 5 grades of UL Verified IoTSecurity Rating ranging from Bronze, Silver, Gold, Platinum to Diamond, with each level signifying increasing resistance to hacking and enhanced levels of security for smart home appliances.

[19] UL Solutions is a global leader in applied safety science and delivers product testing, inspection, and certification services.

[20] Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not. Requires the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are also required.

Samsung introduces the Jet 95S to its cordless stick vacuum range. Image is simulated for illustrative purposes. Cables note shown.

Samsung Australia has today announced an update to its cordless stick vacuum range, with the Jet 95S now available Australia. Designed to deliver reliable suction power in a light weight form for enhanced usability and improved hygiene; the Jet 95S is the ideal solution for the over three-quarters of Australian families who like to grab a vacuum and spot clean their floors throughout the day to ‘keep on top of things’ around the house[1].

Designed with quick and accessible suction power at its core, the Jet 95S delivers up to 280W of suction power[2] providing up to 33% more suction than its predecessor, the Jet 95[3]. Powered by an enhanced motor and paired with a long-lasting battery, the Jet 95S provides up to 60 minutes of cleaning time[4], delivering strong, consistent, and smart cleaning performance for a wide range of tasks around the home.

“The Jet 95S is designed to be a reliable household companion that is always at the ready for busy Australians to grab for a quick clean of the floor or a longer deep clean,” said Rachel Carter, Head of Home Appliances, Samsung Australia. “Every design feature, from how light it is to hold and maneuver to the ability for it to pause when left idle, or automatically adjust to floor types, is to make everyday life easier for Australians.”

The launch of the Jet 95S comes as Samsung releases new consumer insights which reveal many Australians feel the time they spend doing small household chores each day has significantly increased in the last 12 months[5]. Interestingly, for over two-thirds of Australians, the increase in daily tasks is based on a belief that cleaning their home is good for their mental wellness and helps to reduce overall stress[6].

“Samsung noticed a behaviour shift during COVID lockdown whereby Australians started to undertake smaller chores throughout the day and over a week to avoid needing to do one big deep clean on the weekend. We referred to it as ‘Chore Snacking’,’ said Ms. Carter. “Five years on, while our routines have evolved and technology innovations have progressed to support faster paced lifestyles, almost half of Australians continue to chip away at chores like vacuuming daily. Their goal is to avoid doing one long and arduous deep clean on the weekend, freeing up that time to spend doing things they love with those they love[7].”

Powerful and Smart Control

To promote hygiene and cleaner air in the home, the Jet 95S is equipped with a HEPA filtration system, helping to capture and trap up to 99.99% of fine dust particles[8]. The model also comes with the Jet Dual brush+, designed for effective dust pickup across various floor types, while a built-in steel scraper helps remove tangled hair from the brush to reduce maintenance effort.

Notably, the Jet 95S introduces new cleaning modes for Australians who value convenience. Using the Smart Motion Cleaning mode,[9] when the vacuum detects a “stop” status,[10] such as being placed on the floor or leaned against a wall, it automatically pauses to prevent unnecessary operation. Then, if the user picks it up or moves it again within a minute, it instantly restarts without the need to press any buttons or make manual adjustments, ensuring a smooth and effortless cleaning experience every time.

With the Smart Boost,[11] the vacuum cleaner can automatically detect carpeted or similar surfaces[12] and increase suction power accordingly to provide proper cleaning performance without manual adjustment. Once the floor is clean, Australians can store the Jet 95S on its freestanding station, which has a slim design that keeps attachment brushes neatly organised while fully charging the battery in just 3.5 hours[13].

To ensure Australians don’t miss a spot, the Jet 95S comes with two brushes and four attachments plus a telescopic wand. In addition to the Jet Dual Brush+, the Slim LED Brush with LED lighting in the front, anti-tangle roller and slim design, helps to deliver a thorough clean, even in dark spaces like under furniture. Specialised accessories that come in-the-box include the Pet Tool+, Combination Tool, Extension Crevice Tool and Flexible Tool, which work together to reach dust and debris in narrow, high, and obscure places, on various surfaces.

Availability

The Jet 95S is now available nationwide in leading retailers and Samsung’s Online Store with an RRP $799. The Jet 95S joins Samsung’s award-winning line-up of cordless stick vacuums, helmed by the Bespoke Jet AI Ultra – the World’s most powerful cordless stick vacuum with up to 400W of suction power. For more information on the Jet 95S or to view Samsung’s full range of vacuum cleaners, visit https://www.samsung.com/au/vacuum-cleaners/

[1] PureProfile Research, commissioned by Samsung, March 2026. N=1,001. “Doing chores throughout the week makes me feel ‘on top of things’” – 79%

[2] Based on testing by SLG Prüf-und ZertifizierungsGmbH, in accordance with EN IEC 62885-4:2020, 5.8 standard. Measured the maximum suction power while using Jet Mode at the inlet of handheld vacuum cleaner, with an empty dustbin and a fully charged battery. Lasts up to 6 mins and the run time in Jet mode can be affected by the actual usage conditions and the degree of filter clogging. Report No.: 1068-25-BB-25-PB001, dated 3 December 2025. Results may vary depending on actual usage.

[3] The Jet 95 has up to 210W of suction power.

[4] The stated run time applies when using a sufficient capacity battery that is fully charged (2200mAh) at the minimum power level with a non-motorised tool attached. Results may vary depending on actual usage.

[5] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “Compared to 12 months ago, the amount of time I spend on small home chores has significantly increased” – 38%

[6] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “Doing small chores throughout the week significantly reduces my stress” – 73%

[7] PureProfile Research, commissioned by Samsung, March 2026. N=1,008. “How often do you do small cleaning tasks around the house to avoid one big cleaning session” – 48% several times a day or at least once a day.

[8] Refers to dust particles with the size of 0.3µm or above.

[9] To use this function, it must be selected on the vacuum cleaner setting. The ability to detect the cleaning environment can be affected by detached brush type or the actual usage conditions.

[10] If the “stop” status continues for more than 1 minute, the power will automatically turn off.

[11] ‘Smart Boost’ mode is available only when the Jet Dual brush+ is installed.

[12] ‘Carpet’ type floors refer to floors with a high brush load, and the detection of carpets or non-carpets can vary based on their type and condition, which may lead to non-detection.

[13] Based on internal testing, charging the battery (2500mAh) level from 0% to 100% at 25°C. Based on internal testing, in accordance with DJKR-0007K_V9. Results may vary depending on individual use.

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to become “Home Companions.”

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.

“Samsung’s ultimate goal is to enable better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

Regional Strategies Powering Global Growth

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localised AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”

Expanding the Role of AI in Everyday Life

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, and connectivity in new aspects of daily life. By combining open collaboration, regional customisation and long-term software support, Samsung aims to deliver AI experiences that feel practical, trusted and deeply aligned with everyday lives.