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		<title>Mobile &amp; wearables &#8211; Samsung Newsroom Australia</title>
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            <title>Mobile &amp; wearables &#8211; Samsung Newsroom Australia</title>
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        <currentYear>2026</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>‘Warranty and care’ Menu Simplifies Device Care for New Foldables</title>
				<link>https://news.samsung.com/au/warranty-and-care-menu-simplifies-device-care-for-new-foldables?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 20 Aug 2026 11:46:51 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Galaxy Z Foldable]]></category>
		<category><![CDATA[One UI 9]]></category>
		<category><![CDATA[Samsung Care+]]></category>
                <guid isPermaLink="false">https://bit.ly/4x3npUy</guid>
									<description><![CDATA[Samsung users may have noticed something new on their Galaxy Z foldables — the Warranty and care[1] menu. &#160; Managing warranties and coverage for a Galaxy]]></description>
																<content:encoded><![CDATA[<p>Samsung users may have noticed something new on their Galaxy Z foldables — the <strong>Warranty and care</strong><a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> menu.</p>
<p>&nbsp;</p>
<p>Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with <strong>One UI 9</strong>, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.</p>
<p>&nbsp;</p>
<p>Here’s a closer look at what Warranty and care, available with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 offers.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Check Warranty Status Across Galaxy Devices</h2>
<p>Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.</p>
<p>&nbsp;</p>
<p><span><img class="alignnone wp-image-8508 size-full" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main1.jpg" alt="" width="1000" height="699" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main1.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main1-805x563.jpg 805w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main1-768x537.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></span></p>
<div id="attachment_8507" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-8507 size-full" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main2.jpg" alt="" width="1000" height="699" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main2.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main2-805x563.jpg 805w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main2-768x537.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">Access Warranty and care instantly from Settings. Actual UX/UI may vary. Visuals are for illustrative purposes only.</p></div>
<p>&nbsp;</p>
<p>Available in Settings, Warranty and care displays information<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> about the device in use at the top of the screen — including remaining warranty period and eligibility for <span><a href="https://www.samsung.com/au/offer/samsung-care-plus/" target="_blank" rel="noopener"><strong>Samsung Care+</strong></a></span> enrollment.<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.</p>
<p>&nbsp;</p>
<p>For added convenience beyond the standard warranty, users can easily explore and enrol in a Samsung Care+ plan that matches their needs.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Resolve Device Issues With Diagnostics and Bixby</h2>
<p>When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in <strong>Diagnostics</strong> feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request.</p>
<p>&nbsp;</p>
<div id="attachment_8506" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-8506 size-full" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main3.jpg" alt="" width="1000" height="699" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main3.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main3-805x563.jpg 805w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main3-768x537.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">Bixby offers customised responses to your inquiries. Actual UX/UI may vary. Visuals are for illustrative purposes only.</p></div>
<p>&nbsp;</p>
<p>Users can also access <strong>Bixby</strong><a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Book Repairs and Check Estimated Costs in One Place</h2>
<p>When professional help is needed, users can tap “Request a repair” to book a repair at a <strong>Samsung-authorised service center</strong> without having to make phone calls. All repairs are carried out by Samsung-certified technicians using genuine parts. If users are unable to visit a service center, they can start remote support from the same screen and get help directly on their device.</p>
<p>&nbsp;</p>
<p>Warranty and care also makes device care service information easy to check. After selecting an issue, users can view estimated repair costs<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a> for major parts alongside the cost of the same repair with Samsung Care+. This comparison helps users weigh their options and decide whether additional protection is worthwhile.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-8505 size-full" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main4.jpg" alt="" width="1000" height="699" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main4.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main4-805x563.jpg 805w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main4-768x537.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<div id="attachment_8504" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-8504 size-full" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main5.jpg" alt="" width="1000" height="699" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main5.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main5-805x563.jpg 805w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Warranty-and-Care-Samsung-Care_main5-768x537.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">Repair estimates on main parts can also be verified. Actual UX/UI may vary. Visuals are for illustrative purposes only.</p></div>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h2>Protect Device Value for the Long Term</h2>
<p>By bringing warranty information, diagnostics, support and repair services together, Warranty and care provides Galaxy users a simpler way to manage their devices for added peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Available features in Warranty and care menu may differ by country/region.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Warranty information is available only for devices registered to a Samsung account.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit , please visit <span><a href="https://www.samsung.com/au/offer/samsung-care-plus/" target="_blank" rel="noopener">https://www.samsung.com/au/offer/samsung-care-plus/</a></span>. Care at home : When in need of Samsung Care+ services, contact the local customer services center in advance for Samsung Care+ availability.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> Ask Bixby features and supported content may vary by country or language. Bixby is provided for general guidance only and may not always be able to identify, diagnose or resolve issues. Outcomes can vary depending on the information provided, and Bixby’s responses should not be relied on as a complete or definitive solution. For complex, urgent or unresolved matters, please contact Samsung customer service.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Availability of estimated repair costs may vary by device model or region.</p>
]]></content:encoded>
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					<item>
				<title>[Invitation] Galaxy Event August 2026</title>
				<link>https://news.samsung.com/au/invitation-galaxy-event-august-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 20 Aug 2026 09:00:26 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[A Galaxy Event]]></category>
		<category><![CDATA[Galaxy S26 Series]]></category>
                <guid isPermaLink="false">https://bit.ly/4x7OvtH</guid>
									<description><![CDATA[&#160; The Galaxy S26 series raised the bar with its boldest camera and AI innovations yet, making it easier for users to capture, create and connect every]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-8525" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/260818_event_kv_932x524.jpg" alt="" width="932" height="524" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/260818_event_kv_932x524.jpg 932w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/260818_event_kv_932x524-728x410.jpg 728w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/260818_event_kv_932x524-768x432.jpg 768w" sizes="(max-width: 932px) 100vw, 932px" /></p>
<p>&nbsp;</p>
<p>The Galaxy S26 series raised the bar with its boldest camera and AI innovations yet, making it easier for users to capture, create and connect every day.</p>
<p>&nbsp;</p>
<p>On August 27th, Samsung Electronics will hold ‘Galaxy Event August 2026’ to introduce the newest addition to the Galaxy S26 family — purposefully designed to bring the core Galaxy S26 experiences from camera to AI, along with the latest One UI, to those who look for what truly matters most to them.</p>
<p>&nbsp;</p>
<p>The Galaxy event will be streamed live on <span><a href="https://www.samsung.com/">Samsung.com</a></span> and <span><a href="https://www.youtube.com/samsung">Samsung&#8217;s YouTube channel</a></span> beginning at 10PM AEST.</p>
]]></content:encoded>
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					<item>
				<title>Made For Australians: Samsung Undefeated as ‘Most Loved’ TV Brand Seven Years in a Row</title>
				<link>https://news.samsung.com/au/made-for-australians-samsung-undefeated-as-most-loved-tv-brand-seven-years-in-a-row?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 17 Aug 2026 10:34:55 +0000</pubDate>
						<category><![CDATA[Display & Monitors]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[TV & Audio]]></category>
		<category><![CDATA[Finder Customer Satisfaction Awards]]></category>
		<category><![CDATA[Fridge]]></category>
		<category><![CDATA[Galaxy Z Series]]></category>
		<category><![CDATA[Smart TV]]></category>
                <guid isPermaLink="false">https://bit.ly/45wXubK</guid>
									<description><![CDATA[Samsung Electronics Australia has once again been recognised by Australians as a leading brand that puts consumer needs at the heart of its innovations,]]></description>
																<content:encoded><![CDATA[<p>Samsung Electronics Australia has once again been recognised by Australians as a leading brand that puts consumer needs at the heart of its innovations, earning a suite of top honours at the 2026 Finder Customer Satisfaction Awards. With wins across TV, Mobile Phones and Home Appliance categories and awards for reliability, quality, performance and value, the accolades reflect a wide-spread consumer belief that Samsung continues to deliver some of the most recommended and most loved consumer electronics products for Australians.</p>
<p><span><img class="alignnone wp-image-8485 size-medium" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Finder-Customer-Satisfaction-Awards-1-1000x481.jpg" alt="" width="1000" height="481" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Finder-Customer-Satisfaction-Awards-1-1000x481.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Finder-Customer-Satisfaction-Awards-1-768x369.jpg 768w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Finder-Customer-Satisfaction-Awards-1-1024x493.jpg 1024w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Finder-Customer-Satisfaction-Awards-1.jpg 1447w" sizes="(max-width: 1000px) 100vw, 1000px" /></span></p>
<p><span> </span><span>With wins across TV, Mobile Phones and Home Appliance categories and awards for reliability, quality, performance and value, the accolades reflect a wide-spread consumer belief that Samsung continues to deliver some of the most recommended and most loved consumer electronics products for Australians.</span></p>
<p><span> </span></p>
<p><span>Unchallenged for seven years, Samsung has once again achieved the title of Australia’s ‘Most Loved TV brand’; the only brand to win this award since Finder launched the category in 2020. Samsung’s continued leadership reflects its commitment to offering a diverse range of AI-powered displays &#8211; from <a href="https://www.samsung.com/au/tvs/micro-rgb-tv/" target="_blank" rel="noopener">Micro RGB</a>, <a href="https://www.samsung.com/au/tvs/oled-tv/" target="_blank" rel="noopener">OLED</a> and <a href="https://www.samsung.com/au/tvs/mini-led-tv/" target="_blank" rel="noopener">Mini LED</a> panels to TVs featuring <a href="https://news.samsung.com/au/game-on-glare-off-australians-love-summer-sport-and-big-screens-but-hate-on-screen-glare" target="_blank" rel="noopener">Glare-Free</a> coatings, <a href="https://www.samsung.com/au/lifestyle-tvs/the-frame/" target="_blank" rel="noopener">Art Store</a>, and <a href="https://www.samsung.com/au/tvs/gaming-tv/gaming-hub/" target="_blank" rel="noopener">competitive gaming features</a> across various screen sizes – to ensure there is a screen to suit every Australian lifestyle and living space. </span></p>
<p><span> </span></p>
<p><span>Samsung also claimed <a href="https://www.samsung.com/au/smartphones/all-smartphones/" target="_blank" rel="noopener">Australia’s Most Recommended Mobile Phone brand</a>, while retaining the title of ‘Top-Quality’ Mobile Phone brand for the second consecutive year. The winning accolades closely follow the announcement of <a href="https://news.samsung.com/au/samsung-galaxy-z-fold8-ultra-z-fold8-and-z-flip8-foldables-perfected-for-every-way-of-living" target="_blank" rel="noopener">Samsung’s new expanded Galaxy Z series line-up, opening a new chapter of foldable smartphone experiences</a> built to enhance productivity, discovery, and self-expression for Australians. </span></p>
<p><span> </span></p>
<p><span>“It’s an honour to be recognised by Australians for making smartphones that consumers are proud of and can confidently recommend to their friends and family,” said Eric Chou, Vice President of the Mobile eXperience (MX) Division at Samsung Australia. “At Samsung, we are proud to bring a range of smartphones and tablet devices that offer features and form factors to suit every Australian, offering consumers choice and reliability via devices designed to continually personalise and optimise to user needs over time.” </span></p>
<p><span> </span></p>
<p><span>Samsung also delivered an exceptional performance in home appliances, with <a href="https://www.samsung.com/au/refrigerators/all-refrigerators/">Samsung’s Refrigerator line-up</a> securing a sweep across four categories including ‘Top Value’<strong>, ‘</strong>Most Reliable’<strong>, ‘</strong>Top Performance’ and<strong> ‘</strong>Most Recommended’. Furthermore, <a href="https://www.samsung.com/au/washers-and-dryers/all-washers-and-dryers/">Samsung’s Top Load Washing Machines</a> were voted ‘Most Loved’ by Australians’, demonstrating a preference by Australians for large capacity connected appliances that can support individual and family routines and lifestyles easily, intelligently and reliably over a long period of time.</span></p>
<p><span> </span></p>
<p><span>Beyond these wins, Samsung also collected a further 48 Highly Commended awards including three in Mobile Phones, five in Tablets, one in TV, eleven in Refrigeration, eighteen in Laundry and four in Air Purifier categories. </span></p>
<p><span> </span></p>
<p><span>“Samsung is focused on developing innovations across the home that feel like they have been made for Australians. It’s incredibly reassuring to see our TVs and home appliances recognised so strongly by the people who use them every day,” said Phil Gaut, Director of the Consumer Electronics Division at Samsung Australia. “Collecting consecutive wins in TV and laundry categories tells us we’re delivering real value, whether that’s via TVs designed to deliver art in bright Australian living rooms or appliances built to care about what Australians do like saving time, money and energy everyday.”</span></p>
<p><span> </span></p>
<p><span>According to Taylor Blackburn, personal finance specialist at Finder, Samsung continues to stand out year after year as a brand that continues to deliver products Australians trust, recommend and genuinely love.</span></p>
<p><span> </span></p>
<p><span>“Our Finder Customer Satisfaction Awards survey 50,000 people – this is not a small sample size. Samsung’s repeated success across multiple categories across multiple years shows a clear pattern; Australians value reliability, quality and performance,” said Blackburn. “Whether it’s TVs, mobile phones or home appliances, consumers are rating Samsung highly. It’s no mean feat to be loved, trusted and recommended..” </span></p>
<p><span> </span></p>
<p><span>In 2026<strong>,</strong> Finder independently surveyed over 50,000 Australians, asking them to rank the products and brands they use everyday across categories of most loved, best value, most reliable, great performance, easy to clean, easy to use and most recommended. Australian’s preferences are recognised as part of Finder’s Customer Satisfaction Awards program, helping further Australian consumers identify the products and brands that may suit their lifestyles as voted by like-minded consumers.</span></p>
<p><span> </span></p>
<p><span>For further information on Samsung’s range of consumer products, visit: <a href="https://www.samsung.com/au" target="_blank" rel="noopener">https://www.samsung.com/au</a>.</span></p>
<p><span> </span></p>
<p><span> To view further results from Finder Australia’s 2026 Customer Satisfaction Awards, visit: <a href="https://www.finder.com.au/finder-awards/customer-satisfaction-awards" target="_blank" rel="noopener">https://www.finder.com.au/finder-awards/customer-satisfaction-awards</a> </span></p>
<p>&nbsp;</p>
<p><strong><span>Note to the Editor:</span></strong></p>
<p>&nbsp;</p>
<h2><strong><span>Samsung Australia &#8211; Full list of 2026 Finder’s Customer Satisfaction Awards</span></strong></h2>
<table width="478">
<tbody>
<tr>
<td width="238"><strong><span>Most Loved</span></strong></p>
<p><span>●       </span><span>TV – Winner</span></p>
<p><span>●       </span><span>Top Load Washing Machine &#8211; Winner</span></p>
<p><span>●       </span><span>Washing Machine – Highly Commended</span></p>
<p><span>●       </span><span>Front Load Washing Machine &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>French Door Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Top Mount Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Air Purifier &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Mobile Phones – Highly Commended</span></p>
<p><span>●       </span><span>Tablet – Highly Commended</span></td>
<td width="239"><strong><span>Top Value</span></strong></p>
<p><span>●       </span><span>Fridge &#8211; Winner</span></p>
<p><span>●       </span><span>Washing Machine – Highly Commended</span></p>
<p><span>●       </span><span>Front Load Washing Machine &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Top Mount Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Air Purifier &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Mobile Phones – Highly Commended</span></p>
<p><span>●       </span><span>Tablet – Highly Commended</span></p>
<p><span>●       </span><span>TV &#8211; Highly Commended</span></td>
</tr>
<tr>
<td width="238"><strong><span>Most Reliable</span></strong></p>
<p><span>●       </span><span>Fridge &#8211; Winner</span></p>
<p><span>●       </span><span>Top Load Washing Machine &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Clothes Washer Dryer Combo &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Heat Pump Dryer &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Bottom Mount Fridge – Highly Commended</span></p>
<p><span>●       </span><span>Top Mount Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Air Purifier &#8211; Highly Commended</span></td>
<td width="239"><strong><span>Top Performance</span></strong></p>
<p><span>●       </span><span>Fridge &#8211; Winner</span></p>
<p><span>●       </span><span>Washing Machine – Highly Commended</span></p>
<p><span>●       </span><span>Top Load Washing Machine &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Clothes Washer Dryer Combo &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Heat Pump Dryer &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Bottom Mount Fridge – Highly Commended</span></p>
<p><span>●       </span><span>French Door Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Top Mount Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Air Purifier &#8211; Highly Commended</span></td>
</tr>
<tr>
<td width="238"><strong><span>Easiest to Clean</span></strong></p>
<p><span>●       </span><span>Washing Machine – Highly Commended</span></p>
<p><span>●       </span><span>Top Load Washing Machine &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Clothes Washer Dryer Combo &#8211; Highly Commended</span></td>
<td width="239"><strong><span>Easiest to Use</span></strong></p>
<p><span>●       </span><span>Heat Pump Dryer &#8211; Highly Commended</span></td>
</tr>
<tr>
<td width="238"><strong><span>Most Recommended</span></strong></p>
<p><span>●       </span><span>Fridge &#8211; <strong>Winner</strong></span></p>
<p><span>●       </span><span>Top Mount Fridge – Winner</span></p>
<p><span>●       </span><span>Mobile Phones &#8211; Winner</span></p>
<p><span>●       </span><span>TV – Winner</span></p>
<p><span>●       </span><span>Washing Machine – Highly Commended</span></p>
<p><span>●       </span><span>Top Load Washing Machine &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Front Load Washing Machine &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Bottom Mount Fridge – Highly Commended</span></p>
<p><span>●       </span><span>French Door Fridge &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Robot Vacuum Cleaner &#8211; Highly Commended</span></p>
<p><span>●       </span><span>Tablet – Highly Commended</span></td>
<td width="239"><strong><span>Most Trusted Brand</span></strong></p>
<p><span>●       </span><span>TV – Winner</span></p>
<p><span>●       </span><span>Mobile Phones – Highly Commended</span></p>
<p><span>●       </span><span>Tablet – Highly Commended</span></td>
</tr>
<tr>
<td width="238"><strong><span>Top Quality</span></strong></p>
<p><strong><span> </span></strong></p>
<p><span>●       </span><span>Mobile Phone – Winner</span></p>
<p><span>●       </span><span>TV – Winner</span></p>
<p><span>●       </span><span>Tablet – Highly Commended</span></td>
<td width="239"><strong><span> </span></strong></td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
]]></content:encoded>
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				<title>Samsung Officially Launches Galaxy Z Fold8 Ultra, Fold8, Flip8, Watch Ultra2 and Watch9 in Australia</title>
				<link>https://news.samsung.com/au/samsung-officially-launches-galaxy-z-fold8-ultra-fold8-flip8-watch-ultra2-and-watch9-in-australia?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 14 Aug 2026 12:30:29 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Galaxy Watch]]></category>
		<category><![CDATA[Galaxy Z Flip]]></category>
		<category><![CDATA[Galaxy Z Fold]]></category>
                <guid isPermaLink="false">https://bit.ly/460vIoc</guid>
									<description><![CDATA[&#160; Samsung Electronics Co., Ltd. has announced that Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9, and Galaxy Watch Ultra2 are now]]></description>
																<content:encoded><![CDATA[<div id="attachment_8415" style="width: 855px" class="wp-caption alignnone"><img class="size-medium wp-image-8415" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/056_Galaxy-Z8-Series_Group-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8</p></div>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. has announced that Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9, and Galaxy Watch Ultra2 are now available in Australia.</p>
<p>&nbsp;</p>
<p>The local availability is live as Samsung Electronics Australia sets a new record – its most successful foldable pre-order to-date, with solid double-digit growth year on year. Attracting its highest number of new to Samsung switchers, with Galaxy Z Fold8 leading the mix. The latest Galaxy Z series have also seen an increase in younger Australians, influenced by the portability and pocketability of the foldable form factor. By colour, Graphite and Lavender were the most popular among Australians who opted for the Galaxy Z Fold8, while Violet Shadow and Graphite were preferred for the Galaxy Z Fold8 Ultra. Pink and Graphite were the top colour picks for the Galaxy Z Flip8.</p>
<p><span> </span></p>
<p>Eric Chou, Vice President of Mobile eXperience at Samsung Electronics Australia, said, “We are committed to delivering Australians a mobile experience that goes beyond the hardware – spanning security, service, software and Galaxy AI – reflected in our latest, most complete Galaxy foldable and wearable line-up yet. Our all-new Galaxy devices are anchored by AI that aims to make everyday life more convenient and meaningful, while paired with our strong privacy assurance via our Knox-defence grade security solution. Most importantly, Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9 and Galaxy Watch Ultra2 each offer distinct experiences, designed for different Australian lifestyles, proudly reinforcing we invest in a holistic mobile experience that goes beyond the core use of a smartphone or smartwatch.”</p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h2>Samsung Expands its Foldable Leadership with Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8</h2>
<p>With seven generations of foldable innovation behind it, Samsung’s latest Galaxy Z Series offers devices designed for immersive entertainment, powerful productivity, and on-the-go creativity.</p>
<p>&nbsp;</p>
<p>The all-new Galaxy Z Fold8 introduces a first-of-its-kind passport-inspired form factor that transforms how users consume content, seamlessly shifting between quick interactions and immersive viewing, reading and gaming. Lightweight and ready for everyday use, it combines Galaxy AI, powerful performance and an advanced dual 50MP camera system<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> in Samsung’s lightest Galaxy Z Fold device yet.<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a></p>
<p>&nbsp;</p>
<p>For those seeking the ultimate foldable experience, Galaxy Z Fold8 Ultra delivers Samsung’s most advanced foldable yet. Featuring an expansive 8-inch display,<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> Ultra-grade camera capabilities, all-day battery life<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> and flagship performance, it is designed for Australians who want to create, multitask, and stay productive from anywhere.</p>
<p>&nbsp;</p>
<p>Meanwhile, Galaxy Z Flip8 is Samsung’s slimmest and lightest flip phone ever,<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a><a href="#_ftn6" name="_ftnref6"><span>[6]</span></a> weighing just 180g<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a>, and it brings together style, convenience and self-expression in a compact design. With a reimagined AI-powered FlexWindow, enhanced camera capabilities, and Samsung’s signature Flex Mode<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a> experience, Galaxy Z Flip8 makes it easier to capture and stay connected on the go.</p>
<p>&nbsp;</p>
<p>Across the new Galaxy Z Series, Samsung continues to enhance content creation with Galaxy AI-powered tools and camera features, including My FanCam<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a> making it easier to capture, edit, and share content. The lineup also benefits from Samsung&#8217;s new Flex Titanium technology, delivering slimmer, stronger, and a more refined foldable.<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a></p>
<p>&nbsp;</p>
<p>“For almost a decade, we have proudly pioneered the foldable category, and are thrilled with Australians’ overwhelmingly positive response to our latest Galaxy Z series, especially our Galaxy Fold8,” said Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia. “Our record foldable pre-order performance solidifies our continued confidence in the category, and drive to meet Australians evolving needs. With Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 we strive to transform the way Australians consume media, connect and express themselves<span>, by setting new standards in performance and functionality.”</span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Galaxy Watch Ultra2 and Galaxy Watch9 Deliver Intelligent Health and Wellness Experiences</h2>
<div id="attachment_8418" style="width: 855px" class="wp-caption alignnone"><img class="size-medium wp-image-8418" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/033_Galaxy-Watch9_SportsBand_Galaxy-Watch-Ultra2_MarineBand-845x563.jpg" alt="" width="845" height="563" /><p class="wp-caption-text">Galaxy Watch9, Galaxy Watch Ultra2</p></div>
<p><em> </em></p>
<p>Samsung&#8217;s latest Galaxy Watch lineup offers Australians two distinct smartwatch options, designed to support everything from everyday wellbeing to high-performance training. Across both devices, Samsung’s latest AI-powered health features help users proactively manage key areas such as activity, recovery, cardiovascular health, and sleep.</p>
<p>&nbsp;</p>
<p>Built for adventurers and high-performance athletes, Galaxy Watch Ultra2 is Samsung’s most advanced smartwatch yet. Designed to perform in demanding environments, it combines specialised sports tracking, health and wellness monitoring, and Samsung’s brightest watch display ever with up to 5,000 nits of peak brightness.<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a> With a larger battery, enhanced durability, and powerful performance, Galaxy Watch Ultra2 is engineered to help users push further whether they&#8217;re training, exploring or tackling everyday challenges.</p>
<p>&nbsp;</p>
<p>For those seeking an everyday wellness companion, Galaxy Watch9 delivers powerful insights in a lightweight and comfortable design. Featuring lasting battery, a bright display, and AI-powered health insights through Samsung Health<a href="#_ftn12" name="_ftnref12"><span>[12]</span></a> and Galaxy AI, Galaxy Watch9 helps users build better habits through effortless all-day tracking, and actionable insights.</p>
<p>&nbsp;</p>
<p>“Health and wellness look different for everyone, which is why we’ve designed our latest Galaxy Watch line-up to support a broad range of Australian lifestyles, goals, and routines,” said Kylie Mason, Head of Wearables, Mobile eXperience, Samsung Electronics Australia. “Whether it’s pushing your limits outdoors with Galaxy Watch Ultra2 or building better everyday habits with Galaxy Watch9, these devices combine advanced health insights, AI-powered coaching, and all-day comfort to help Australians build better habits and stay on track.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Australian Launch Events, Activations and Campaigns</h2>
<p>To celebrate the Samsung collaboration with Sony Pictures’ “Spider-Man: Brand New Day”, Spider-Man recently paid a visit to two friendly neighbourhood Samsung Experience Stores in NSW and VIC.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-full wp-image-8478" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/SPIDERMAN-x-SAMSUNG-76-e1786703248817.jpg" alt="" width="1000" height="667" /></p>
<p>&nbsp;</p>
<p>At the Samsung Experience Store Chadstone on Saturday, 8 August, and the Samsung Experience Store Parramatta on Sunday, 9 August, fans had the opportunity to meet Spider-Man and capture the moment on the latest Galaxy Z Series devices.</p>
<p><strong> </strong></p>
<p>Galaxy Experts were on hand to showcase why Samsung foldables are breakout stars, bringing the innovation and excitement of the Galaxy Z Series to life for customers.</p>
<p>&nbsp;</p>
<p>See how <a href="https://news.samsung.com/au/samsung-flips-into-action-for-sony-pictures-spider-man-brand-new-day" target="_blank" rel="noopener">Samsung flips into action for Sony Pictures’ “Spider-Man: Brand New Day</a>” with a <a href="https://news.samsung.com/au/samsung-flips-into-action-for-sony-pictures-spider-man-brand-new-day" target="_blank" rel="noopener">cinematic spot starring Jacob Batalon</a>.</p>
<p>&nbsp;</p>
<p>Samsung&#8217;s launch of the new Galaxy Z Series, Galaxy Watch9 and Galaxy Watch Ultra2 is supported by a national integrated marketing campaign expected to reach 96.7% of Australia&#8217;s Gen MZ audience.</p>
<p>&nbsp;</p>
<p>The launch will feature landmark outdoor advertising across Melbourne and Sydney, including premium digital placements at Melbourne&#8217;s Emporium and Sydney&#8217;s Broadway &amp; George precincts, complemented by more than 3,300 out-of-home panels nationwide spanning retail, transit and street furniture.</p>
<p>&nbsp;</p>
<p>Samsung will also bring the Galaxy experience to consumers through a major retail presence at Melbourne&#8217;s Highpoint Shopping Centre, alongside content partnerships with leading creators and publishers across Twitch, ARN&#8217;s <em>Footy &amp; Friends</em> and Mamamia&#8217;s <em>The Spill</em>, integrating Galaxy devices into entertainment, lifestyle and sporting conversations across Australia.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Availability</h2>
<p>From August 14, Samsung Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9, Galaxy Watch Ultra2 are available to order in Australia, with pricing and colour options listed below:</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Pricing</h2>
<table>
<tbody>
<tr>
<td width="121"><strong>Model</strong></td>
<td width="121"><strong>RRP</strong></td>
<td width="121"><strong>Memory</strong></td>
<td width="121"><strong>Colour</strong></td>
<td width="163"><strong>Online Exclusive</strong></td>
</tr>
<tr>
<td rowspan="3" width="121"><strong>Galaxy Z Fold8</strong></td>
<td width="121">$3599</td>
<td width="121">16GB + 1TB</td>
<td rowspan="3" width="121">Cream</p>
<p>Graphite</p>
<p>Lavender</td>
<td rowspan="3" width="163">Pistachio</td>
</tr>
<tr>
<td width="121">$2999</td>
<td width="121">12GB + 512GB</td>
</tr>
<tr>
<td width="121">$2699</td>
<td width="121">12GB + 256GB</td>
</tr>
<tr>
<td rowspan="3" width="121"><strong>Galaxy Z Fold8 Ultra</strong></td>
<td width="121">$3899</td>
<td width="121">16GB + 1TB</td>
<td rowspan="3" width="121">Cream</p>
<p>Graphite</p>
<p>Violet Shadow</td>
<td rowspan="3" width="163">Green Shadow</td>
</tr>
<tr>
<td width="121">$3299</td>
<td width="121">12GB + 512GB</td>
</tr>
<tr>
<td width="121">$2999</td>
<td width="121">12GB + 256GB</td>
</tr>
<tr>
<td rowspan="2" width="121"><strong>Galaxy Z Flip8</strong></td>
<td width="121">$2249</td>
<td width="121">12GB + 512GB</td>
<td rowspan="2" width="121">Cream</p>
<p>Graphite</p>
<p>Pink</td>
<td rowspan="2" width="163">Mint</td>
</tr>
<tr>
<td width="121">$1949</td>
<td width="121">12GB + 256GB</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<table>
<tbody>
<tr>
<td width="122"><strong>Model</strong></td>
<td width="75"><strong>RRP</strong></td>
<td width="132"><strong>Size</strong></td>
<td width="151"><strong>Colour</strong></td>
<td width="160"><strong>In-box Band</strong></td>
</tr>
<tr>
<td rowspan="2" width="122"><strong>Galaxy </strong><span><br />
</span><strong>Watch Ultra2</strong></td>
<td rowspan="2" width="75">$1299</td>
<td rowspan="2" width="132">47mm</td>
<td width="151">Titanium Grey</td>
<td width="160">Marine Band (Black)</td>
</tr>
<tr>
<td width="151">Titanium Silver</td>
<td width="160">Marine Band (Olive)</td>
</tr>
<tr>
<td rowspan="8" width="122"><strong>Galaxy Watch9</strong></td>
<td rowspan="2" width="75">$649</td>
<td rowspan="2" width="132">Small 40mm BT</td>
<td width="151">Graphite</td>
<td width="160">Sports Band (Black)</td>
</tr>
<tr>
<td width="151">Cream</td>
<td width="160">Sports Band (Cream)</td>
</tr>
<tr>
<td rowspan="2" width="75">$699</td>
<td rowspan="2" width="132">Large 44mm BT</td>
<td width="151">Graphite</td>
<td width="160">Sports Band (Black)</td>
</tr>
<tr>
<td width="151">Silver</td>
<td width="160">Sports Band (Olive)</td>
</tr>
<tr>
<td rowspan="2" width="75">$749</td>
<td rowspan="2" width="132">Small 40mm LTE</td>
<td width="151">Graphite</td>
<td width="160">Sports Band (Black)</td>
</tr>
<tr>
<td width="151">Cream</td>
<td width="160">Sports Band (Cream)</td>
</tr>
<tr>
<td rowspan="2" width="75">$799</td>
<td rowspan="2" width="132">Large 44mm LTE</td>
<td width="151">Graphite</td>
<td width="160">Sports Band (Black)</td>
</tr>
<tr>
<td width="151">Silver</td>
<td width="160">Sports Band (Olive)</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p>Additionally, New Galaxy Club in Australia – an upgrade and protection program – offers up to 50% of an eligible device’s recommended retail price back when customers move to an eligible next-generation Galaxy phone between 9 to 13 months after signing up. The program also includes Samsung Care+ for repairs and support, and it’s available with the Galaxy Z Series via <a href="https://www.samsung.com/au/" target="_blank" rel="noopener">Samsung.com/au</a> on a monthly or one-year upfront plan.<a href="#_ftn13" name="_ftnref13"><span>[13]</span></a></p>
<p>&nbsp;</p>
<p>For more information about the Galaxy Z Series, Galaxy Watch Ultra2, and Galaxy Watch9, please visit: <span><a href="https://news.samsung.com/au/" target="_blank" rel="noopener">Samsung Australia Newsroom</a></span>, and <span><a href="https://www.samsung.com/au/" target="_blank" rel="noopener">Samsung.com/au</a></span>.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Weight may vary by country or region.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Measured diagonally, Galaxy Z Fold8 Ultra&#8217;s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Compared to previous Galaxy Z Flip models. Galaxy Z Flip8 measures 13.1mm when folded and 6.1mm when unfolded. Thickness measured from top to bottom of the glass at the thinnest point. The Z Flip8 measures 180g in weight and the Z Flip7 measures 188g.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> Compared to previous models.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> Weight may vary by country or region.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a> Flex Mode supported at angles between 75° and 115°. Some apps may not be supported in Flex Mode.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a> <span>Results may vary depending on shooting conditions and environment. Accuracy of results is not guaranteed.</span></p>
<p>&nbsp;</p>
<p><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a> <span>Compared to previous Galaxy Z Fold models.</span></p>
<p>&nbsp;</p>
<p><a href="#_ftnref11" name="_ftn11"><span>[11]</span></a> Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref12" name="_ftn12"><span>[12]</span></a> Samsung Health is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref13" name="_ftn13"><span>[13]</span></a> The ability to purchase New Galaxy Club (generally) is available to consumers only via Samsung.com and through the Enhanced Partnership Program (excluding the Samsung Staff Portal). It is not available to customers shopping on Samsung Business Shop. New Galaxy Club and Samsung Care+ are not insurance products. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ and New Galaxy Club promotion benefit, registration may be required. For detailed information, please visit https://www.samsung.com/au/new-galaxy-club/.</p>
]]></content:encoded>
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					<item>
				<title>[Interview] Inside the Engineering Behind the Latest Galaxy Z Series</title>
				<link>https://news.samsung.com/au/interview-inside-the-engineering-behind-the-latest-galaxy-z-series?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 13 Aug 2026 21:14:15 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Flex Titanium]]></category>
		<category><![CDATA[Galaxy Z Series]]></category>
                <guid isPermaLink="false">https://bit.ly/4fVwCIv</guid>
									<description><![CDATA[Across seven generations, Samsung has helped define the foldable category through advances in display technology, hinge engineering and materials innovation —]]></description>
																<content:encoded><![CDATA[<p>Across seven generations, Samsung has helped define the foldable category through advances in display technology, hinge engineering and materials innovation — all driven by a deep understanding of how people use their devices.</p>
<p>&nbsp;</p>
<p>To hear how those insights guided the engineering behind Samsung&#8217;s latest foldables, Samsung Newsroom sat down with Sunghoon Moon, Executive Vice President and Senior Executive of Mobile R&amp;D Office – Hardware, Mobile eXperience (MX) Business at Samsung Electronics.</p>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h2>How have seven generations of user insights shaped Samsung’s approach to the latest Galaxy Z series?</h2>
<p>From the beginning, we saw foldables as an opportunity to redefine how people interact with their smartphones — not simply as a new form factor. Through seven generations, we&#8217;ve learned how people open, carry, unfold and rely on their devices. Those insights have shaped our engineering priorities and guided each new generation of the Galaxy Z series.</p>
<p>&nbsp;</p>
<p>Over time, three priorities became clear: <strong>larger, more immersive</strong> displays; <strong>thinner and lighter</strong> devices without compromising durability; and <strong>ultra performance</strong> while preserving the unique advantages of the foldable form factor. Delivering all three became the defining engineering challenge behind <a href="https://www.samsungmobilepress.com/articles/galaxy-z-fold8-ultra-fold8-flip8-perfected-every-way-living" target="_blank" rel="noopener">the latest Galaxy Z series</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Samsung describes foldable innovation as engineering one connected system. What does that mean in practice?</h2>
<p>With foldables, every component is interconnected. Making a device thinner, for example, means redesigning the display, hinge, battery, thermal system and internal architecture together. Rather than optimising individual parts separately, we engineer the entire device as one connected system. This end-to-end engineering philosophy extends from materials and component design to manufacturing, validation and the final product experience — allowing engineering advancements to become improvements people experience every day.</p>
<p>&nbsp;</p>
<div id="attachment_8443" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-8443 size-medium" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/X-ray-all-1000x563.png" alt="" width="1000" height="563" /><p class="wp-caption-text">Samsung engineered each of the latest foldables as one connected system to bring about key improvements for users.</p></div>
<p><strong> </strong></p>
<p>&nbsp;</p>
<h2>The new Galaxy Z series introduces Flex Titanium technology. What engineering challenges did it solve?</h2>
<p>Our goal was to make foldables thinner and lighter without compromising durability or the viewing experience. That required us to rework the display support structure protecting the ultra-thin OLED panel while preserving the flexibility needed for repeated folding.</p>
<p>&nbsp;</p>
<p>Used in demanding industries such as aerospace, titanium offered the strength and resistance against permanent deformation essential for a foldable display. But selecting the material was only the beginning. The real challenge was developing the processing, structural design and manufacturing expertise needed to make titanium suitable for repeated folding.</p>
<p>&nbsp;</p>
<div id="attachment_8447" style="width: 1010px" class="wp-caption alignnone"><img class="size-medium wp-image-8447" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Galaxy-Unpacked-July-2026-Inside-the-Engineering-Interview_main4_F-1000x562.jpg" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Galaxy-Unpacked-July-2026-Inside-the-Engineering-Interview_main4_F.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Galaxy-Unpacked-July-2026-Inside-the-Engineering-Interview_main4_F-728x410.jpg 728w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Samsung-Mobile-Galaxy-Unpacked-July-2026-Inside-the-Engineering-Interview_main4_F-768x432.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><p class="wp-caption-text">Flex Titanium technology allows the display to be thinner and more durable while reducing crease visibility.</p></div>
<p>&nbsp;</p>
<p>Flex Titanium combines two titanium-based elements. <strong>The titanium plate</strong> beneath the display serves as the primary structural support, helping absorb pressure and impacts from both the front and rear of the device. <strong>A precision-engineered lattice structure</strong> — created through a hybrid manufacturing process — allows the plate to remain flexible while maintaining structural strength. Beneath the display panel, <strong>the titanium-alloy film</strong> provides the strength, flexibility and elastic recovery needed to support repeated everyday folding, even at a thickness of just tens of micrometers — roughly one-third the thickness of a human hair.</p>
<p>&nbsp;</p>
<p>Flex Titanium technology features an exceptionally thin titanium-alloy film and precision-engineered titanium plate.</p>
<p>&nbsp;</p>
<p>Together, these innovations strengthened the display support structure while reducing display module <strong>thickness by 10%</strong>, creating additional space for the battery, thermal system and camera. For users, that translates into a thinner, lighter device<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> with a flatter display and reduced crease visibility.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>How did Samsung reinvent the battery system for the latest Galaxy Z series?</h2>
<p>Users expect longer battery life, faster charging and a thinner foldable — without compromising safety, stability or long-term reliability. Meeting those expectations required reengineering the battery system, not simply increasing battery capacity.</p>
<p>&nbsp;</p>
<p>We introduced <strong>a silicon-carbon anode</strong> to improve energy density, but the innovation extends beyond the anode. Because silicon-carbon materials are more reactive, maintaining long-term stability under high-voltage conditions meant optimising the entire battery system. Improvements to the display structure also created additional internal space, allowing us to redesign the battery system while preserving a slimmer form factor. As a result, Galaxy Z Fold8 Ultra features <strong>a 5,000 mAh battery<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a></strong>.</p>
<p>&nbsp;</p>
<p>The same philosophy shaped charging. Rather than applying a single solution across the lineup, we developed charging architectures tailored to each foldable form factor. Galaxy Z Fold8 Ultra and Galaxy Z Fold8 use a <strong>dual-path charging architecture</strong> that helps distribute power more efficiently across the battery system, enabling faster, more stable and reliable charging while improving heat management. This supports <strong>45 W fast charging</strong> on Galaxy Z Fold8 Ultra<strong>.</strong> For Galaxy Z Flip8, the charging architecture was separately optimised for the unique spatial and thermal requirements of its compact form factor.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>To ensure foldables can withstand years of everyday use, how does Samsung validate durability before bringing a device to market?</h2>
<p>For us, durability isn&#8217;t just about design — it must be proven through testing. We validated the complete foldable system under conditions that reflect how people use their devices. Our goal was to understand how the complete device performs in everyday use, identify potential issues before they reach customers and build foldables people can trust.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2>Looking back at the entire development process, how would you describe Samsung&#8217;s approach behind the Galaxy Z series?</h2>
<p>Everything starts with the user. Over seven generations, we’ve transformed user insights into innovations in materials, components and the overall device experience. That philosophy continues to guide the Galaxy Z series — delivering foldables that are thinner, more durable, more capable and more intuitive year after year.</p>
<p>&nbsp;</p>
<div id="attachment_8441" style="width: 1010px" class="wp-caption alignnone"><img class="wp-image-8441 size-medium" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Foldable-Innovation-1000x563.png" alt="" width="1000" height="563" /><p class="wp-caption-text">Over the years, Samsung has transformed user insights into advancements for the Galaxy Z series.</p></div>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Compared to previous Galaxy Z Fold models.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.</p>
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				<title>How to Get More Done With Galaxy Z Fold8 Ultra</title>
				<link>https://news.samsung.com/au/how-to-get-more-done-with-galaxy-z-fold8-ultra?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 13 Aug 2026 12:51:12 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Galaxy Z Foldable]]></category>
		<category><![CDATA[Multitasking]]></category>
                <guid isPermaLink="false">https://bit.ly/4qy8YWl</guid>
									<description><![CDATA[&#160; Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-8497" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/004-How-to-Get-More-Done-With-Galaxy-Z-Fold8-Ultra-Thumbnail-845x563.jpg" alt="" width="845" height="563" /></p>
<p>&nbsp;</p>
<p><a href="https://www.samsung.com/au/smartphones/galaxy-z-fold8-ultra/buy/" target="_blank" rel="noopener">Galaxy Z Fold8 Ultra</a> may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.</p>
<p>&nbsp;</p>
<p>Building on established Galaxy tools such as Multi Window<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> and Samsung DeX, new context-aware experiences for foldables such as Now Nudge<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.</p>
<p>&nbsp;</p>
<h2><strong>Why Is Galaxy Z Fold8 Ultra Good for Productivity?</strong></h2>
<p><a href="https://www.samsung.com/us/smartphones/galaxy-z-fold8-ultra/buy/galaxy-z-fold8-ultra-256gb-unlocked-sku-sm-f976uzvaxaa/?r=true&amp;referrer=usnewsroom" target="_blank" rel="noopener">Galaxy Z Fold8 Ultra</a> can transition from its 6.5-inch cover screen to its expansive 8-inch main screen<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.</p>
<p>&nbsp;</p>
<p>The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy,<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> 5,000 mAh battery,<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a> and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks. <a href="https://www.samsung.com/us/smartphones/galaxy-z-fold8-ultra/buy/galaxy-z-fold8-ultra-256gb-unlocked-sku-sm-f976uzvaxaa/?r=true&amp;referrer=usnewsroom" target="_blank" rel="noopener">Galaxy Z Fold8 Ultra</a> is like a mobile workspace that can adapt to the task at hand.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-8244" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/10.Samsung-Galaxy-Z-Fold8-Ultra_battery-1-e1784724235452-1000x562.png" alt="" width="1000" height="562" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/10.Samsung-Galaxy-Z-Fold8-Ultra_battery-1-e1784724235452.png 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/10.Samsung-Galaxy-Z-Fold8-Ultra_battery-1-e1784724235452-728x410.png 728w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/10.Samsung-Galaxy-Z-Fold8-Ultra_battery-1-e1784724235452-768x432.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<h2></h2>
<h2><strong>How Do I Use Multiple Apps at Once?</strong></h2>
<p>Multi Window lets you run supported apps side by side on the main screen. <a href="https://www.samsung.com/au/smartphones/galaxy-z-fold8-ultra/buy/">Galaxy Z Fold8 Ultra</a> supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.</p>
<p>&nbsp;</p>
<p>You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap.<strong> </strong></p>
<p>&nbsp;</p>
<h2><strong>What is Now Nudge and How Does it Work?</strong></h2>
<p>With Now Nudge, <a href="https://www.samsung.com/au/smartphones/galaxy-z-fold8-ultra/buy/" target="_blank" rel="noopener">Galaxy Z Fold8 Ultra</a> automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-8436 size-full" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/08_Z-Fold8-Ultra_Now-Nudge_1500x1500-e1786589290457.jpg" alt="" width="1000" height="1000" /></p>
<p>&nbsp;</p>
<h2><strong>What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?</strong></h2>
<p>Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a> to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.</p>
<p>&nbsp;</p>
<p><a href="https://www.samsung.com/au/smartphones/galaxy-z-fold8-ultra/buy/" target="_blank" rel="noopener">Galaxy Z Fold8 Ultra</a> is now available for pre-order in Australia  with general availability starting August 14, 2026.  To offer Aussies more value, New Galaxy Club is offering a trade-in credit worth 50% of the RRP of their Galaxy Device when they upgrade to an eligible new Galaxy Device 9 to 13 months after enrolling into the New Galaxy Club Program.<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a></p>
<p>&nbsp;</p>
<p>For more information on the Galaxy Z Fold8 Ultra, please visit: <a href="http://samsung.com/au">Samsung.com/au</a>.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Certain applications may not support Multi Window</p>
<p>&nbsp;</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> Sold separately.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> Terms and conditions apply. Availability may vary by carrier, country or region. Check device trade-in eligibility on the Trade-in page.</p>
<p>&nbsp;</p>
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				<title>Samsung to Showcase Latest Gaming Innovations at Gamescom 2026</title>
				<link>https://news.samsung.com/au/samsung-to-showcase-latest-gaming-innovations-at-gamescom-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 13 Aug 2026 09:51:11 +0000</pubDate>
						<category><![CDATA[Display & Monitors]]></category>
		<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Galaxy Z Fold]]></category>
		<category><![CDATA[Gamescon]]></category>
		<category><![CDATA[Odyssey G8]]></category>
		<category><![CDATA[SSD 9100 Pro Series]]></category>
                <guid isPermaLink="false">https://bit.ly/4xDWVZH</guid>
									<description><![CDATA[&#160; Samsung Electronics Co., Ltd. today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30.]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-medium wp-image-8427" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/gamescom2026_Samsung-KV-e1786578402793-1000x482.jpg" alt="" width="1000" height="482" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/gamescom2026_Samsung-KV-e1786578402793.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/gamescom2026_Samsung-KV-e1786578402793-768x370.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /></p>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.</p>
<p>&nbsp;</p>
<p>As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware, and game content companies. The event attracted 360,000 visitors last year, and this year, it is convening under the theme, “Games Spark Excitement for the Future.”</p>
<p>&nbsp;</p>
<p>Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC, and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: <a href="https://www.samsung.com/au/monitors/gaming/odyssey-g8-g80hs-32-inch-dual-mode-6k-165hz-3k-330hz-ls32hg806esxxy/" target="_blank" rel="noopener">Odyssey G8</a>, Samsung’s first 6K gaming monitor; <a href="https://www.samsung.com/au/memory-storage/nvme-ssd/9100-pro-4tb-nvme-pcie-gen-5-mz-vap4t0bw/" target="_blank" rel="noopener">9100 PRO</a>, a high-performance SSD built for next-generation gaming; and <a href="https://www.samsung.com/au/smartphones/galaxy-z-fold8-ultra/" target="_blank" rel="noopener">Galaxy Z Fold8 Ultra</a>, the flagship mobile device that takes mobile gaming to the next level.</p>
<p>&nbsp;</p>
<p>Notably, the <a href="https://www.samsung.com/au/monitors/gaming/odyssey-g8-g80hs-32-inch-dual-mode-6k-165hz-3k-330hz-ls32hg806esxxy/" target="_blank" rel="noopener">Odyssey G8</a>, launched in June 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>. The monitor is G-SYNC<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Compatible and supports AMD FreeSync<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Premium<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, minimising screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.</p>
<p>&nbsp;</p>
<p>Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss&#8217;s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.</p>
<p>&nbsp;</p>
<p>On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia, and Southwest Asia will compete for the championship.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a><span> Refresh rate may vary based on the supported game content and the performance of the input source.</span></p>
<p>&nbsp;</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a><span> G-Sync Compatible and AMD FreeSync<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> are available only when compatible NVIDIA and AMD graphics cards are used, respectively.</span></p>
<p>&nbsp;</p>
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				<title>84%  of Australians Prioritise Smartphone Size and Portability. Samsung Responds with its New Foldable Range, Including Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 and two new Watches, Galaxy Watch9 and Galaxy Watch Ultra2</title>
				<link>https://news.samsung.com/au/84-of-australians-prioritise-smartphone-size-and-portability-samsung-responds-with-its-new-foldable-range-including-galaxy-z-fold8-galaxy-z-fold8-ultra-galaxy-z-flip8-and-two-new-watches-galaxy?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Wed, 12 Aug 2026 14:07:38 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Galaxy Watch]]></category>
		<category><![CDATA[Galaxy Z Foldable]]></category>
		<category><![CDATA[Samsung Research]]></category>
                <guid isPermaLink="false">https://bit.ly/3TRBtBY</guid>
									<description><![CDATA[Samsung Electronics Australia says demand is growing for devices that combine portability with premium performance, as Australians increasingly seek technology]]></description>
																<content:encoded><![CDATA[<p><strong>Samsung Electronics Australia</strong> says demand is growing for devices that combine portability with premium performance, as Australians increasingly seek technology that fits seamlessly into their lifestyles.  First announced at Unpacked in London on 22 July, 2026, <strong>Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 smartphones and Galaxy Watch9 </strong>and<strong> Galaxy Watch Ultra2</strong><a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> smartwatches have been designed to empower Australians to live life their way, delivering a balance of productivity, entertainment, convenience and wellness.</p>
<p>&nbsp;</p>
<p><img class="alignnone wp-image-8415 size-full" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/056_Galaxy-Z8-Series_Group-e1786507181484.jpg" alt="" width="1000" height="667" /></p>
<p>&nbsp;</p>
<p>With only two days left of the pre-order period remaining, the latest Galaxy Z series is on track to achieve its most successful pre-order result to date, driven by an overwhelmingly positive response to the brand new Galaxy Z Fold8.  Australians can continue to pre-order the new Galaxy devices until 11:59PM AEST Thursday, 13 August, giving consumers the opportunity to secure technology designed to adapt to their individual lifestyles before general availability.</p>
<p>&nbsp;</p>
<p>Amongst those who said they would buy a Foldable from Samsung, 65% said they would do so because they felt Samsung is a trusted brand <a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> . After pioneering the foldable smartphones category almost a decade ago and leading the foldables category through seven generations of innovation, Samsung&#8217;s latest Galaxy Z series represents its most complete foldable lineup yet, giving Australians a choice of devices tailored to different lifestyles and priorities.</p>
<p>&nbsp;</p>
<p>According to Samsung research, 84% of Australians say size, portability and the ability to fit inside a pocket, purse or wallet are among the most important factors when choosing a smartphone<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a>. As Australian consumers increasingly look for devices that are easier to carry without compromising capability, foldable phones are reshaping expectations around smartphone design.</p>
<p>&nbsp;</p>
<p>Samsung&#8217;s new Galaxy Z Fold8 introduces a first-of-its-kind passport-sized form factor to the Australian market, designed to transform the way users consume content. With smartphone entertainment and content consumption continuing to grow, the unique design enables a seamless transition between portrait and landscape experiences, creating a more immersive way to stream, browse, game and connect.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-8417" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/042_Galaxy-Z-Fold8_Folded_HomeScreen-845x563.jpg" alt="" width="845" height="563" /></p>
<p>&nbsp;</p>
<p>For Australians seeking flagship-level performance, the Galaxy Z Fold8 Ultra brings together advanced hardware and Galaxy AI<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> in a foldable design optimised for productivity, highlighting how the next generation of foldable smartphones can help users work, create and multitask more efficiently. Featuring a long-lasting battery<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a>, ultra-fast charging as well as a 200 megapixel main camera<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a>, the same resolution as the Samsung Galaxy S26 Ultra released earlier this year, the Galaxy Z Fold8 Ultra has been designed to support increasingly mobile work and personal lifestyles.</p>
<p>&nbsp;</p>
<p>Meanwhile, Galaxy Z Flip8, Samsung&#8217;s thinnest and lightest Flip device yet at just 180g<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> and 6.1 mm (unfolded), delivers convenience and flexibility for Australians prioritising pocketability without sacrificing performance when choosing their next smartphone.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-8419" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/Screenshot-2026-08-12-135836-917x563.jpg" alt="" width="917" height="563" /></p>
<p>&nbsp;</p>
<p>Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia, said: &#8220;We know smartphone users aren&#8217;t one-size-fits-all, which is why we&#8217;ve built our best and most complete foldable lineup to date. The Galaxy Z series brings together breakthrough design, powerful performance and personalised AI experiences, empowering Australians to find the foldable that best meets their needs.&#8221;</p>
<p>&nbsp;</p>
<p>“The Galaxy Z Fold8 represents a new chapter for foldables, and it is the first of its kind in Australia. With more Australians claiming size and portability as an important smartphone purchase driver, we are excited to introduce a new foldable standard, a device that reimagines smartphone design and redefines content consumption.&#8221;</p>
<p>&nbsp;</p>
<p>Beyond smartphones, Australians are increasingly turning to wearable technology and smartwatch health tracking to help manage their health and wellbeing. With 85% of Australians regularly or occasionally participating in some type of exercise<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a>, the company has expanded its wearable portfolio with two distinct smartwatch experiences.</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-8418" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/033_Galaxy-Watch9_SportsBand_Galaxy-Watch-Ultra2_MarineBand-845x563.jpg" alt="" width="845" height="563" /></p>
<p>&nbsp;</p>
<p>Kylie Mason, Head of Wearables, Mobile eXperience at Samsung Electronics Australia, said: “As Australians become more focused on proactive health management, demand is growing for smartwatches that deliver meaningful health insights, not just data. Galaxy Watch9 and Galaxy Watch Ultra2 combine AI-powered health tracking, fitness monitoring and personalised wellness guidance to help Australians better understand their body and make more informed decisions about their wellbeing.&#8221;</p>
<p>&nbsp;</p>
<p>&#8220;From everyday wellness to extreme adventures, we&#8217;ve designed our latest Galaxy Watches to meet Australians wherever they are on their health journey, while delivering the comfort, performance and reliability they expect from a premium smartwatch.&#8221;</p>
<p>&nbsp;</p>
<p><img class="alignnone size-medium wp-image-8416" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/08/063_Galaxy-Watch9_Stretch-845x563.jpg" alt="" width="845" height="563" /></p>
<p>&nbsp;</p>
<p>The Galaxy Watch9 is designed as an everyday wellness companion, combining enhanced comfort, powerful performance, and AI-powered health insights to help Australians better understand their daily wellbeing. The Galaxy Watch Ultra2, Samsung&#8217;s most powerful smartwatch yet, has been built for adventurers and performance-focused users, offering specialised sports tracking, Samsung&#8217;s brightest display<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a> and largest battery<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a> in a Galaxy Watch.</p>
<p>&nbsp;</p>
<p>Powered by Samsung Health<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a> and Galaxy AI<a href="#_ftn12" name="_ftnref12"><span>[12]</span></a>, both devices provide proactive health monitoring and personalised insights, helping Australians take a more holistic approach to wellness. Together, Galaxy Watch9 and Galaxy Watch Ultra2 offer Australians a choice between an everyday wellness companion and a performance-focused fitness smartwatch designed for more demanding adventures.</p>
<p>&nbsp;</p>
<p>Findings are based on research conducted by Pureprofile on behalf of Samsung Electronics Australia from 7-11 July 2026 among a nationally representative sample of 1,017 Australians. Additional findings are based on research conducted by Kantar Singapore on behalf of Samsung Electronics with 326 Australians between 15 and 19 July 2026.</p>
<p>&nbsp;</p>
<p>For more information, visit <span><a href="https://www.samsung.com/au/smartphones/"><strong>www.samsung.com/au/smartphones/</strong></a></span> and <span><a href="https://www.samsung.com/au/watches/"><strong>www.samsung.com/au/watches/</strong></a></span> or join the conversation at <strong>@samsungau</strong> using <strong>#FoldOrFlip</strong>.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Source: N=326 Australians aged over 18years Conducted by Kantar Singapore for Samsung</p>
<p>&nbsp;</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under &#8220;Advanced Intelligence&#8221; in the current Samsung T&amp;C&#8217;s. For details visit <span><a href="https://www.samsung.com/au/">www.samsung.com/au/</a></span>.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving</p>
<p>subjects.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> Weight may vary by country or region.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a> Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a> Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a> Galaxy Watch Ultra2 has an 800mAh capacity battery and Galaxy Watch Ultra (2025) has a 590mAh capacity battery.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref11" name="_ftn11"><span>[11]</span></a> Samsung Health, Galaxy Watch9 and Galaxy Watch Ultra2 are not medical/therapeutic devices. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program. Must be paired with a compatible Galaxy smartphone.</p>
<p>&nbsp;</p>
<p><a href="#_ftnref12" name="_ftn12"><span>[12]</span></a> Basic Samsung Galaxy AI features are free. Future releases may be offered on a paid basis. Different terms may apply for third party AI features.</p>
]]></content:encoded>
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				<title>AI Usage Among 7th Gen Galaxy Foldables Users Grows in Southeast Asia and Oceania as Mobile Continues to be the Primary Gateway to AI</title>
				<link>https://news.samsung.com/au/ai-usage-among-7th-gen-galaxy-foldables-users-grows-in-southeast-asia-and-oceania-as-mobile-continues-to-be-the-primary-gateway-to-ai?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Fri, 24 Jul 2026 15:54:01 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Galaxy AI]]></category>
		<category><![CDATA[Galaxy Foldables]]></category>
		<category><![CDATA[Galaxy Unpacked 2026]]></category>
                <guid isPermaLink="false">https://bit.ly/3TQuMQo</guid>
									<description><![CDATA[&#160; Following the launch of the new Galaxy Z series at the Galaxy Unpacked event in London, Samsung leaders engaged with media from Southeast Asia and]]></description>
																<content:encoded><![CDATA[<div id="attachment_8307" style="width: 752px" class="wp-caption alignnone"><img class="wp-image-8307 size-medium" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/PR_Samsung-SEAO-AI-Roundtable-Recap_SEAO-Press-Release-Image-1-742x563.jpg" alt="" width="742" height="563" /><p class="wp-caption-text">L-R: CU Kim, President &amp; CEO of Samsung Electronics Southeast Asia and Oceania, Won-Joon Choi, President and COO of Samsung Electronics&#8217; Mobile eXperience (MX) Business and Head of R&amp;D Office, and Carl Nordenberg, VP &amp; Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania</p></div>
<p>&nbsp;</p>
<p>Following the launch of the new Galaxy Z series at the Galaxy Unpacked event in London, Samsung leaders engaged with media from Southeast Asia and Oceania, sharing insights about how AI is evolving from a technology that people experiment with into one that is woven into everyday life.</p>
<p>&nbsp;</p>
<p>Won-Joon Choi, President and COO of Samsung Electronics&#8217; Mobile eXperience (MX) Business and Head of R&amp;D Office, CU Kim, President &amp; CEO of Samsung Electronics Southeast Asia and Oceania, and Carl Nordenberg, VP &amp; Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania discussed changing consumer expectations in the region and what comes next for mobile AI experiences.</p>
<p>&nbsp;</p>
<p>As Samsung introduced an all-new form factor this year, CU Kim revealed that sales of the Galaxy Z7 Series have increased by almost 15% year-on-year compared with the previous generation, indicating growing consumer interest in foldable experiences across Southeast Asia and Oceania.</p>
<p>&nbsp;</p>
<p>Highlighting the region&#8217;s growing adoption of AI, CU Kim shared that AI usage among Galaxy Z Fold7 and Galaxy Z Flip7 users in Southeast Asia and Oceania has increased from 84% in August 2025 to 96% in June 2026<a href="#_ftn1" name="_ftnref1"><sup>[1]</sup></a>. He noted that consumers often utilise AI for practical daily tasks, with Circle to Search, Now Brief and Photo Assist among the most frequently used features.</p>
<p>&nbsp;</p>
<div id="attachment_8305" style="width: 750px" class="wp-caption alignnone"><img class="wp-image-8305 size-medium" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/PR_Samsung-SEAO-AI-Roundtable-Recap_SEAO-Press-Release-Image-2-1-740x563.jpg" alt="" width="740" height="563" /><p class="wp-caption-text">CU Kim, President &amp; CEO, Samsung Electronics Southeast Asia and Oceania</p></div>
<p>&nbsp;</p>
<p>CU Kim said “The next phase of AI will not be about more features. It is about relevance”, emphasising that as AI works across the various Galaxy mobile devices and other Samsung appliances and screens, it will be able to better understand user needs and become more helpful and personalised over time.</p>
<p>&nbsp;</p>
<p>Galaxy AI also currently supports 22 languages, including Filipino, Indonesian, Thai and Vietnamese, reflecting Samsung’s commitment to delivering localised experiences for consumers across this diverse region.</p>
<p><em> </em></p>
<p>The session explored how AI is changing the way people interact with their mobile devices as well, with CU Kim reiterating that in this region, mobile phones are the primary gateway to AI.</p>
<p>&nbsp;</p>
<p>When discussing the future of mobile AI, Won-Joon Choi highlighted that the value of AI will be determined by how well it can remove friction in the background while giving users greater flexibility and choice.</p>
<p>&nbsp;</p>
<p>&#8220;From a consumer&#8217;s perspective, there is no single AI that&#8217;s right for everyone. We want users to have the flexibility to use the right one at the right time, and that&#8217;s why we&#8217;re building Galaxy AI as a platform, with multiple AI agents working together to deliver the most seamless experience,&#8221; he added.</p>
<p>&nbsp;</p>
<p>Building on the foundation established with the Galaxy S26 series, the Galaxy Z8 series and One UI 9 will provide an enhanced agentic AI experience through deeper system-level integration and more intuitive user controls. With multiple agents working seamlessly across apps, services, and device features, users will enjoy greater flexibility and choices for how they interact with AI.</p>
<p><em> </em></p>
<p>Looking ahead, Won-Joon Choi shares that Samsung’s foldable portfolio is evolving to meet more lifestyles and needs. “Since we launched this category in 2019, we&#8217;ve studied closely how consumers interact with their foldables. Our broader, more diverse portfolio lets us better meet each user&#8217;s needs, and we are excited about what that will bring to Southeast Asia and Oceania,” he said. The Galaxy Z8 series will give users more ways to experience AI across productivity, content, creation and self-expression.</p>
<p>&nbsp;</p>
<p>Through this 8th generation of foldables, Samsung is moving the category into its next chapter, one where foldables are no longer a niche choice, but a mainstream mobile experience that more consumers can confidently choose as part of their everyday lives.</p>
<p>&nbsp;</p>
<p><em>As consumers in the region await the arrival of the new line-up, </em><em>Galaxy Z8 Series will be </em><em>available in Australia on</em> <em>14 August</em><em>.</em></p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Internal Big Data Portal</p>
]]></content:encoded>
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				<title>[Galaxy Unpacked 2026] Samsung and Partners Envision a Connected Care Future &#8211; From First Signal to Lasting Change</title>
				<link>https://news.samsung.com/au/galaxy-unpacked-2026-samsung-and-partners-envision-a-connected-care-future-from-first-signal-to-lasting-change?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 23 Jul 2026 17:00:38 +0000</pubDate>
						<category><![CDATA[Mobile & wearables]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[Digital Health]]></category>
		<category><![CDATA[Galaxy Unpacked 2026]]></category>
		<category><![CDATA[Samsung Food]]></category>
		<category><![CDATA[Samsung Health]]></category>
                <guid isPermaLink="false">https://bit.ly/4b6UQwH</guid>
									<description><![CDATA[At Galaxy Unpacked 2026 in London, Samsung Electronics set out its vision for the next chapter of digital health &#8211; a future where care moves from]]></description>
																<content:encoded><![CDATA[<p>At Galaxy Unpacked 2026 in London, Samsung Electronics set out its vision for the next chapter of digital health &#8211; a future where care moves from reactive treatment toward preventive, personalised and connected experiences, supported by trusted health innovation and partnerships across the healthcare ecosystem.</p>
<p>&nbsp;</p>
<p>To explore that vision, Samsung hosted a Health Forum panel, &#8220;Rewriting the Rules of Preventive Health.&#8221; Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.</p>
<p>&nbsp;</p>
<div id="attachment_8289" style="width: 764px" class="wp-caption aligncenter"><img class="size-medium wp-image-8289" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Galaxy-Unpacked-2026-Samsung-and-Partners-Envision-a-Connected-Care-Future-From-First-Signal-to-Lasting-Change-_01-754x563.png" alt="" width="754" height="563" /><p class="wp-caption-text">[PHOTO] (From left) Otávio Penatti, Kevin Duffy, Moderator Dr. Hon Pak. Rohit Ail, Kartik</p></div>
<p>&nbsp;</p>
<h2><strong>The Paradox — and the &#8220;Missing Miles&#8221; of Health</strong></h2>
<p>Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.</p>
<p>&nbsp;</p>
<p>&#8220;We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn&#8217;t resulted in better health.&#8221;</p>
<p>&nbsp;</p>
<p>He framed the disconnect as two &#8220;missing miles.&#8221; The first mile is detection and monitoring: much of what shapes our health happens outside the clinic, and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy, and change is hard.</p>
<p>&nbsp;</p>
<div id="attachment_8290" style="width: 762px" class="wp-caption aligncenter"><img class="size-medium wp-image-8290" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Galaxy-Unpacked-2026-Samsung-and-Partners-Envision-a-Connected-Care-Future-From-First-Signal-to-Lasting-Change--752x563.jpg" alt="" width="752" height="563" /><p class="wp-caption-text">[PHOTO] Dr. Hon Pak</p></div>
<p>&nbsp;</p>
<p>Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones, and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.</p>
<p>&nbsp;</p>
<p>&#8220;We don&#8217;t just see a number — we see what&#8217;s around it: whether this is a moment you&#8217;re ready to change something, or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital, or any other company, to measure or act upon.&#8221;</p>
<p>&nbsp;</p>
<p>But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behaviour; clinical credibility and privacy; and advanced AI and research.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Everyday Behaviour: Closing the Last Mile at the Dinner Table and the Gym</strong></h2>
<p>&nbsp;</p>
<p>Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.</p>
<p>&nbsp;</p>
<p>Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognises.</p>
<p>&nbsp;</p>
<p>&#8220;It&#8217;s Tuesday, six o&#8217;clock. You&#8217;re tired, you&#8217;re staring into the fridge, and everything you know about eating well loses to whatever&#8217;s quickest. That moment is what we&#8217;re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.&#8221;</p>
<p>&nbsp;</p>
<p>He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as BMI, the Antioxidant Index and the AGEs Index<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a> — while Samsung Food&#8217;s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behaviour change science rather than tracking alone — learning a person&#8217;s habits and working with them so the healthier pattern becomes the easier one.</p>
<p>&nbsp;</p>
<p>&#8220;We&#8217;re not adding another thing to manage — we&#8217;re making the healthy choice the easy one, for the night you&#8217;ve got the energy to cook and the night you don&#8217;t.&#8221;</p>
<p>&nbsp;</p>
<div class="mceTemp"></div>
<div id="attachment_8291" style="width: 765px" class="wp-caption aligncenter"><img class="size-medium wp-image-8291" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Kartik-Poria-from-Samsung-Food-755x563.jpg" alt="" width="755" height="563" /><p class="wp-caption-text">[PHOTO] Kartik Poria from Samsung Food</p></div>
<p>&nbsp;</p>
<p>Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing, and explained how iFIT&#8217;s expert-led programs are becoming more accessible through Samsung Health.</p>
<p>&nbsp;</p>
<p>&#8220;Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.&#8221;</p>
<p>&nbsp;</p>
<p>Through Samsung Health, users can discover and subscribe to iFIT&#8217;s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a>, they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalised recommendations. Looking ahead, Duffy pointed to Samsung&#8217;s Health Assistant as a way to bring a user&#8217;s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.</p>
<p>&nbsp;</p>
<p>&#8220;Exercise is not just about being active — it’s about understanding your body, building sustainable habits, and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.&#8221;</p>
<p>&nbsp;</p>
<div id="attachment_8294" style="width: 760px" class="wp-caption aligncenter"><img class="size-medium wp-image-8294" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Kevin-Duffy-from-iFIT-750x563.jpg" alt="" width="750" height="563" /><p class="wp-caption-text">[PHOTO] Kevin Duffy from iFIT</p></div>
<p>&nbsp;</p>
<p>But content and insights alone, Dr. Pak noted, don&#8217;t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognising that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualised support matters most.</p>
<p>&nbsp;</p>
<p>The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor&#8217;s low-salt advice quietly showing up as items in a grocery cart, or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h2><strong>Clinical Credibility and Privacy: Trust Earned Through Evidence</strong></h2>
<p>Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.</p>
<p>&nbsp;</p>
<p>Rohit Ail, Head of the Technology Incubation Lab at Samsung R&amp;D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.</p>
<p>&nbsp;</p>
<p>&#8220;Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies, and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.&#8221;</p>
<p>&nbsp;</p>
<p>He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.</p>
<p>&nbsp;</p>
<p>On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.</p>
<p>&nbsp;</p>
<p>&#8220;Trust begins with protecting users&#8217; data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure, and alignment with the European Health Data Space framework.&#8221;</p>
<p>&nbsp;</p>
<p>He added that SRUK has also developed a Decentralised Clinical Trial framework, in which participant identities remain under the control of healthcare organisations and data is pseudonymised from the outset.</p>
<p>&nbsp;</p>
<div id="attachment_8293" style="width: 767px" class="wp-caption aligncenter"><img class="size-medium wp-image-8293" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Rohit-Ail-from-Samsung-RD-Institute-UK-757x563.jpg" alt="" width="757" height="563" /><p class="wp-caption-text">[PHOTO] Rohit Ail from Samsung R&amp;D Institute UK</p></div>
<p>&nbsp;</p>
<h2><strong>Advanced AI and Research: Reading the Body&#8217;s Signals</strong></h2>
<p>If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.</p>
<p>&nbsp;</p>
<p>Otávio Penatti, Head of the Health AI R&amp;D Team at Samsung R&amp;D Institute Brazil (SRBR), explained what a foundation model for health actually means.</p>
<p>&nbsp;</p>
<p>&#8220;A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabeled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI, and personalised health insights. Building on the success of large language models, we can now interpret body signals not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations, and by applying foundation models to understand these biological patterns, we have the potential to provide continuous, personalised health insights.”</p>
<p>&nbsp;</p>
<div id="attachment_8294" style="width: 760px" class="wp-caption aligncenter"><img class="size-medium wp-image-8294" src="https://img.global.news.samsung.com/au/wp-content/uploads/2026/07/Kevin-Duffy-from-iFIT-750x563.jpg" alt="" width="750" height="563" /><p class="wp-caption-text">[PHOTO] Kevin Duffy from iFIT</p></div>
<p>&nbsp;</p>
<h2><strong>Three Focus Areas, One Goal</strong></h2>
<p>To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.</p>
<p>&nbsp;</p>
<ul>
<li><strong><em>Kartik Poria (Samsung Food):</em></strong><em> &#8220;In five years, eating well won&#8217;t run on willpower — it&#8217;ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what&#8217;s for dinner, day after day.&#8221; </em></li>
<li><strong><em>Kevin Duffy (iFIT):</em></strong><em> &#8220;A coach that knows your body and adapts every workout to who you are that day.&#8221; </em></li>
<li><strong><em>Rohit Ail (SRUK):</em></strong><em> &#8220;Care that clinicians trust and patients control — evidence-based and private by design.&#8221;</em></li>
<li><strong><em>Otávio Penatti (SRBR):</em></strong><em> &#8220;AI that understands the body&#8217;s language and acts before problems begin.&#8221; </em></li>
</ul>
<p>&nbsp;</p>
<p>Dr. Pak closed by tying the threads together: everyday behaviour, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are.</p>
<p>&nbsp;</p>
<p>&#8220;The future of health is connected, trusted and proactive — and it&#8217;s a road we&#8217;re glad to be traveling together.&#8221;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> Samsung Health is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.</p>
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<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> Fitness Index on Galaxy Watch9 is available on Android phones (Android 13 or above) and requires the Samsung Health app v7.0 or above. Samsung account login required. To use the feature, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.</p>
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