On July 22, Samsung Electronics will host Galaxy Unpacked in London, U.K. — a city that moves forward, not by chasing trends, but by setting them.

Join us as we unveil the newest additions to the Galaxy portfolio, which has defined the foldable category. Combining intelligent capabilities with innovative form factors, the next generation of Galaxy devices are set to deliver more personal and adaptive experiences and set a new standard for the AI era.

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 11pm AEST and 2 p.m. BST.

Stay tuned and make sure to register at samsung.com/au/unpacked for exclusive benefits, upcoming teasers, trailers, and updates ahead of Galaxy Unpacked July 2026.

AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves—daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

On July 22, Samsung will host Unpacked in London, U.K. Join us as we unveil the next chapter of Galaxy innovation. 

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 11pm AEST and 2 p.m. BST.

Galaxy A27 5G in Black

Samsung Electronics Co., Ltd. today announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch[1] Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimises the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform,[2] Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colours, resulting in more natural-looking selfies in a variety of lighting conditions.[3]

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search[4] with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser[5] now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription[6] in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence[7] experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini[8] and Perplexity.[9] Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby[10] as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault,[11] Galaxy A27 5G helps to keep sensitive data safe, making device protection easier and more intuitive.

Pricing and Availability

Galaxy A27 5G will be available in Australia starting July 3 in Black[12] for $499. During the Introductory Offer period between 3 July and 30 July, customers can save $50 on the purchase of Galaxy A27 5G at participating retailers including Samsung.com and Samsung Experience Store. For added peace of mind, Samsung Care+[13] offers comprehensive coverage optimised to users’ needs, including tailored benefits that protect the value of the device.

Specification Table

[1] Measured diagonally, A27’s screen size is 6.7” in the full rectangle and 6.5” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[2] Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries.

[3] Results may vary depending on shooting conditions.

[4] Circle to Search is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed.

[5] Results may vary depending on shooting conditions, including multiple subjects, being out of focus or moving subjects.

[6] Voice transcription feature requires Samsung Account login. Only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Accuracy of results is not guaranteed. For details, please visit https://www.samsung.com

[7] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model or phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[8] Gemini feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts. Accuracy of results is not guaranteed.

[9] Menu names, paths, and screen layouts may vary depending on your device model, software version, or app version. This feature may vary depending on your country, language, model, or app. If the Perplexity app does not appear in the voice wake-up app list, update both the Voice wake-up app and the Perplexity app to the latest version from the Galaxy Store, then try again. Language support for Perplexity may vary by country.

[10] Service availability may vary by country/service provider/language/device model/OS version.

[11] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices, including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[12] Colour availability may vary depending on country or carrier.

[13] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/. Care at home and abroad: When in need of Samsung Care+ services during travel, users should contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[14] Memory/storage options and availability may vary by country, region or carrier. Available memory/storage capacity is subject to preloaded software.

[15] Galaxy A27 5G is rated as IP64. Based on lab test conditions for spraying 10 liters of freshwater per minute from all angles for 5 minutes. Not recommended for beach or pool use. Water and dust resistance of the device is not permanent and may diminish over time due to normal wear and tear.

Archie Thompson reviews game footage on the Samsung Galaxy S26 Ultra

In a big year for football, Samsung Electronics Australia teamed up with Australian football legend Archie Thompson to explore how Samsung’s latest flagship phone, Galaxy S26 Ultra, can inspire Australians on and off the field with its cutting-edge camera technology. Featuring local football club, Sutherland Sharks FC, Samsung’s ‘Ultra Field Test’, shows how everyday Australians have the opportunity to help reduce drama on and off the field, using Galaxy S26 Ultra as a pocked-sized video assistant referee (VAR).

With almost 3 million children[1] participating in organised sport each year, sideline opinions and parents filming the action on their phone have become part of the grassroots sporting experience. With so many eyes on every call, it’s no surprise that decisions can spark debate. In fact, recent research commissioned by Samsung found that 2 in 3 Aussie sports fans (66%)[2] have argued with friends or family over refereeing decisions, while 41%[3] have even witnessed arguments between parents. However, while most (69%)[4] believe that technology can improve refereeing decisions, tools like VAR often remain out of reach at community-level football.

Capturing all the action using Samsung’s Galaxy S26 Ultra, the ‘Ultra Field Test’ aims to show how it could help observers make close calls with its powerful zoom and slow-motion video playback capabilities. Spectators can both capture, and also review key moments in real time, helping to bring clarity to key decisions, reduce contested calls and ease pressure on and off the field.

Sutherland Sharks FC players look at the action replay on the Samsung Galaxy S26 Ultra

Drawing on his experience at the professional level, Archie Thompson, said the test highlights how introducing mobile technology can help support sporting codes at grassroots levels.

“When VAR was first introduced about a decade ago, I had my doubts about how it could impact the flow of the game. At the professional level, whether it was playing for Australia or in the national league, there were always multiple cameras and officials to help make the right call. But it’s completely different at grassroots level. Refs have to make calls without the help of VAR tech – with players, coaches and parents all watching – that’s where the tension can build quickly. What stood out to me is how something as simple as instant slow-motion replay helped diffuse that pressure – it gave the refs more confidence and kept everyone focused on what actually mattered – the game!”

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia said the test highlighted how Samsung’s superior mobile and camera technology can be used to meet the everyday interests of Australians.

“For many parents, supporting their kids at Saturday sports is about being present in the moment and capturing key memories. Whether it’s a stunning goal or a match-winning save, the Galaxy S26 Ultra is designed to capture these moments perfectly. With features like Space Zoom, Audio Eraser, and Horizontal Lock, you can relive those memories over and over again.”

Drawing on his own experience on the sideline, Thompson said parents can benefit from the features on the Galaxy S26 Ultra to capture match day memories. Super Steady[5] with horizontal lock can keep fast-paced action smooth, while features such as Audio Eraser[6] removes unwanted background noise when reviewing match footage, while the first-of-its-kind Privacy Display[7] feature ensures parents and fans’ screens are kept discreet even when used in a large crowd.

While sideline debates may never fully disappear, the ‘Ultra Field Test’ shows how technology in your pocket plays a role in supporting local community sports and helping to keep sideline drama at bay.

Ultra Field Test was filmed exclusively on Galaxy S26 Ultra.

Watch the ‘Ultra Field Test’ in action below.

[1] Source: Australian Sports Commission, AusPlay data (July 2023–December 2024), Australian Government

[2] Research conducted in May 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians who enjoy watching amateur or professional sport.

[3] Research conducted in May 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians who enjoy watching amateur or professional sport.

 [4] Research conducted in May 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians who enjoy watching amateur or professional sport.

[5] Super Steady results may vary depending on editing method and/or shooting conditions.

[6] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.

[7] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

Samsung Sky Portal flies over Sydney Harbour, just before sunset

Samsung Electronics Australia premiered its Sky Portal film during a spectacular aerial stunt above Sydney Harbour. During golden hour yesterday, as the sun was just about to set, the Sky Portal screen was lifted high above the harbour to showcase a collaborative film shot entirely with Galaxy S26 devices. Co-created with the people of Sydney and Team Galaxy photographers Benjamin Lee and Tim Northey, the project reimagines the Galaxy S26 series as a window into a more vivid, connected world.

The Sky Portal – an 8m by 2.5m screen weighing over a tonne – was airlifted from a barge at Farm Cove and flown 150m above the Sydney Harbour by a Huey helicopter. Produced in partnership with INVNT, the five-minute film along was followed by a choreographed display of pyrotechnics, visuals, and sound, drew the attention of crowds around the harbour, creating a shared moment for onlookers.

Eric Chou, Vice President of Mobile eXperience at Samsung Australia said, “Last night’s Sky Portal flight above Sydney Harbour was a defining moment, not just for Samsung, but for everyone who looked up and saw a piece of themselves reflected in the film. We really wanted to show Sydney’s story through the eyes of its people, and seeing those moments, captured with Galaxy, flying above one of the world’s most iconic harbours, was truly breathtaking.”

The film captures a snapshot of 24 hours in Sydney — showing how everyday moments come together to reveal a city full of possibility. After receiving thousands of user-generated content submissions from the public, the film features curated footage from across the city including iconic beaches, suburban shots, and urban city landscapes through the lens of local Sydneysiders.

For film co-creators Benjamin Lee and Tim Northey, the project also demonstrated the incredible capabilities of Samsung’s latest flagship device.

“We’ve come a long way with technology where an S26 Ultra in my pocket is powerful enough to capture high quality cinematic moments on a whim,” said Lee. “Gone are the days of having to carry huge overbearing camera equipment.”

Northey added, “Capturing the best of Sydney with the Galaxy S26 Ultra was such a seamless experience thanks to the quality and versatility of the camera. For a shoot like this, having that level of capability in a device that fits in your pocket gives you the freedom to leave heavier gear behind and just focus on capturing the moment.”

The aerial premiere forms part of Samsung’s broader Sky Portal experience in Sydney.

Extending the experience beyond the skies, Samsung’s Sky Portal Studio is located at First Fleet Park in The Rocks. Developed in partnership with INVNT, the activation invites visitors to step into a series of immersive, curated portals and capture their own moments using the premium camera features of the Galaxy S26 Ultra.

Samsung’s Sky Portal Studio is free to experience during Vivid Sydney from 22 May to 13 June at First Fleet Park. Lights will be on from 6pm to 11pm each night.

The film is now available to view below and on Samsung Australia’s YouTube channel.

Samsung Galaxy S26 Ultra

Samsung Electronics Co., Ltd. today revealed the start of its End of Financial Year (EOFY) campaign, with a wide array of offers across its new and innovative line up of products on Samsung.com, as well as major partners spanning retailers and carriers.

In recognition of the current environment and pressures, Samsung is committed to a Galaxy for everyone; and for the first time, its industry-leading Galaxy S26 Ultra is available at a reduced price – offers vary across partners, with savings starting at $400. The Galaxy S26 series features an industry-leading camera system with improved Nightography[1] and SuperSteady[2], and a first of its kind Privacy Display[3], giving Australians greater control and peace of mind over their personal information.

Fan favourites across the Samsung Galaxy tablet and foldable ranges will also have tax time deals available on Samsung.com and beyond; as well as the brand-new TV line up, monitors and a range of home appliances. Australians are encouraged to stay tuned for Samsung.com Flash Sales, where a price promise guarantee can be made, as well as trade-in/trade-up options available for mobile or consumer electronics products respectively[4].

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia said: “We’re committed to bringing cutting-edge mobile products and solutions to Australians, to provide both greater ease and enjoyment to their every day, and now during tax time marks a prime time for Australians to update their tech. There are a wide array of promotions available, including for a short time only, our flagship Galaxy S26 Ultra, which is more accessible to Australians, reinforcing our ethos that we believe in a Galaxy for everyone.”

The Samsung Galaxy S26 Ultra is available in Australia now, with a RRP starting at $2,199[5] ahead of any offer, across retailers, carriers and on Samsung.com. The Galaxy S26 series comes in a range of colours – Cobalt Violet, Sky Blue, Black or White. More unique colour options are also available exclusively at Samsung.com, including Silver Shadow and Pink Gold.

For more information about Galaxy S26 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

Pricing:

T&Cs including timings apply to above offers. Please check retailer site for details.

[1] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Super Steady results may vary depending on editing method and/or shooting conditions.

[3] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[4] Eligible products and pricing are subject to change. By participating in the Samsung Price Promise, Trade-in or Trade-up programs, you accept the programs’ T&Cs and the Samsung Terms & Conditions of Sale. See Online Trade-Up T&Cs for full details.

• Price Promise: Shop with confidence this EOFY Sale on Samsung.com. If you’ve purchased from us and find an identical product in stock for a better price at an eligible retailer within 14 days, we’ll match it and refund the difference.
• Trade-Up for Consumer Electronics: Recycle and save on your new TV, appliance or monitor with Trade-Up. Any brand, any condition.
• Trade-In for Mobile Experience: Save more with Trade-in: Trade-in your old, damaged phone, watch or tablet and save on your new Galaxy.

[5] Current RRP $2,199 (256GB), $2,499 (512GB) and $2,949 (1TB)

Samsung Sky Portal Studio at Vivid Sydney, located at First Fleet Park in The Rocks

Samsung Electronics Australia returns as a Major Partner of Vivid Sydney, this year bringing to life its interactive Sky Portal Studio activation. Located in First Fleet Park in The Rocks, this unmissable, three-portal installation offers visitors a glimpse into a version of the world that is more vivid, more connected, and more alive than the one you see with your eyes alone.

The experiential activation is designed for high impact, and invites festivalgoers to step inside a moment unlike any other. Guests will discover a series of curated Sky Portal frames that encourages them to capture moments of creativity, movement, joy, connection and curiosity with the extraordinary camera capabilities of Samsung’s flagship Galaxy S26 Ultra.

Vivid Sydney Festival Director Brett Sheehy AO, said of this year’s installation: “Samsung is an important partner of Vivid Sydney, and we value their ongoing commitment to innovation and evolving how audiences engage with the festival. What excites me most about Sky Portal Studio is how it invites festivalgoers to move from spectators into creators – capturing and expressing their own unique perspective of the world around them.”

Eric Chou, Vice President of Mobile eXperience at Samsung Australia said: “We’re excited to be back at Vivid Sydney. It’s the intersection of art and technology where Samsung truly comes alive, and this year’s actiavation exemplifies that. The Sky Portal Studio is an unmissable installation that invites every visitor to view the world differently, and to capture their vision through the lens of Galaxy S26 Ultra.”

Starting Friday 22 May at 6pm, Sky Portal Studio visitors will be guided through an interactive, multi-portal experience.

• Defy Gravity Portal: Attendees will be able to capture steady, gravity defying content against a customisable colourful LED background, and spin the wheel for a unique visual effect. Horizontal lock[1] helps keeps the footage super steady, thanks to Galaxy S26 Ultra’s gyroscope and accelerometer, allowing users to capture level, stabilised content.
• Unleash your Creativity Portal: The second portal offers people the chance to curate their own dream image. With Photo Assist[2], a blank canvas becomes whatever you can imagine, whether it’s changing outfits or locations, or adding, removing or resizing objects.
• Infinite Possibilities Portal: Guests can effortlessly take photos of themselves with a wave of their hand using Galaxy’s hands-free Palm Selfie feature.

The final stop in this immersive experience is the Creative Studio, where participants will be able to further edit the content they have captured in the portals to create or edit their ideal images.

Until 10 June, Sydneysiders (and visitors) will also have the opportunity to enter[3] to be part of a collaborative film capturing 24 hours in Sydney through the eyes of its people, turning everyday moments into a city-scale spectacle. Each moment is a small perspective, but together, they real something bigger – a city full of possibility and the extraordinary in the everyday.

Cinematic or still content must be shot on a Galaxy device, and visitors to the Sky Portal Studio will be encouraged to submit their content. Each entry submitted comes with the chance to win 1 of 3 Samsung gift packs valued at over $3,200, which includes a 32” The Frame Art TV, Galaxy S26 Ultra, and Galaxy Buds4. Visit https://sydneywithgalaxy.com/ for more information including full T&Cs.

Samsung’s Sky Portal Studio is free to experience during Vivid Sydney from 22 May to 13 June at First Fleet Park. Lights will be on from 6pm to 11pm each night.

About Vivid Sydney

Vivid Sydney, one of the world’s leading multi-artform festivals, transforms Sydney into a vibrant hub of creativity, innovation and community connection. In 2026, the festival will bring the city to life, both night and day for the first time, inspiring global audiences and driving cultural exchange. From 22 May to 13 June, the festival’s pillars of Light, Music, Minds and Food will create shared experiences, attract domestic and international visitors, and support the NSW Visitor Economy Strategy’s target of a $91 billion visitor economy by 2035. Proudly owned and managed by Destination NSW, Vivid Sydney showcases NSW’s cultural vibrancy and positions it as a global leader in artistic innovation.

—

[1] Super Steady results may vary depending on editing method and/or shooting conditions.

[2] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[3] Competition T&Cs and apply. Visit https://sydneywithgalaxy.com/ for more information.

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognised productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

1. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimised for Log video. By leveraging its wide gradation,[2] the feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

1. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

1. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

1. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

1. What was the key consideration in creating looks optimised for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analysed each frame and validated performance using tools like colour charts, grey balance and vector scopes.

1. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analysed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

1. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

1. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognised that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

1. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.

[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.

[i] Results may vary depending on lighting and shooting conditions.

Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI[1] features across the Samsung Galaxy ecosystem.[2] The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.

One UI 8.5 will begin rolling out in Korea starting May 6,[3] with additional regions to follow.

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[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2] Features may vary depending on model and service region.

[3] Availability and timing may vary by market and model.

NEW YORK, NEW YORK – APRIL 20: (L-R) Meryl Streep, Emily Blunt, Stanley Tucci and Anne Hathaway attend the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”

NEW YORK, NEW YORK – APRIL 20: Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios )

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

Circle to Search with Google on Galaxy S26 Ultra is Runway ready[1]

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres April 30.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

[1] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://support.google.com/websearch/answer/16011537?visit_id=638863890792571848-2380469398&p=aimode&rd=1#zippy=%2Csupported-countries-territories%2Csupported-languages