For anyone considering a foldable, these are some factors you are likely to have in mind. If you’re interested in making the switch but are still wondering how well a foldable could work for you, take a look at the experiences of users across Southeast Asia and Oceania, as they offer helpful perspectives on how the expansive display, new form factor, and seamless app compatibility of the Galaxy Z Fold8 support the ways they watch, create, work, and stay connected.

A New Device That Fits Familiar Digital Routines

For people who have spent years using the same digital ecosystem, switching to a new phone can raise practical questions. How easily can existing data be moved over? Will the new phone continue to work with the other devices and services they already use?

Galaxy features such as Smart Switch[1] and Quick Share can address these considerations. Smart Switch allows users to easily transfer supported content and settings from their previous mobile phones, while Quick Share enables file sharing across compatible devices, including those outside the Galaxy ecosystem.

After spending almost a decade within one ecosystem, Kaito from Vietnam made the switch to the Galaxy Z Fold8. He shares how his new phone allows him to continue sharing files across different devices, while his existing audio accessories are compatible and his preferred streaming platforms remain accessible.

His experience highlights how switching to the Galaxy Z Fold8 can be an incredibly simple and seamless process that does not require him to forgo the platforms he’s already familiar with. And he’s not alone.

From Entertainment to Creation, All on One Foldable

People often turn to different devices to watch videos, read or work on creative projects. With its 7.6-inch main display[2], the Galaxy Z Fold8 can bring different activities together on one foldable device.

For Christine Tay from Malaysia, the Galaxy Z Fold8 offers the screen space she needs for both entertainment and creativity, removing the hassle of switching between devices for different activities. From reading manga and watching videos, to creating thumbnails for her social media content, she appreciates that the versatility of the Galaxy Z Fold8 has allowed her to reduce the number of devices she relies on in daily life.

See and Do More with Side-by-Side Multitasking

A larger screen can make a practical difference when a task requires users to view information and work across apps at the same time. Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3], the Galaxy Z Fold8 combines powerful performance with an expansive unfolded display to support everyday multitasking.

Australian tech content creator Samuel Nam encouraged his wife, Esther, to use the Galaxy Z Fold8 for a week, and to personally experience the foldable form factor in her daily routines. She highlights that some of the features that she particularly likes are the device’s form factor, along with the utility of its split-view function.

For example, Esther highlighted how side-by-side multitasking allows her to refer to information on one side of the display while taking notes on the other. By keeping both views open, she is able to work more conveniently without having to repeatedly switch between apps.

A Foldable That Adapts to What Matters to You

Choosing a new mobile phone is a decision shaped by how you use your devices, the activities you enjoy and the technology you already own. The experiences shared by these reviewers demonstrate how the new form factor can fit into everyday life. Ultimately, the best choice is the one that suits your lifestyle and what you care most about.

To find out more about Galaxy Z Fold8, visit www.samsung.com/au/smartphones/galaxy-z-fold8/

Frequently Asked Questions

[1] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

[2] Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

From exploring a new interest to bringing an idea to life, the Galaxy Tab S12 series combines Galaxy AI, the S Pen and professional-grade creative tools to support every stage of the creative journey.

A new creative pursuit can begin anywhere. It might start with an interest in photography, a desire to produce videos or the initial idea for an original illustration. Turning that curiosity into something tangible, however, takes time. You need to start with building knowledge, developing ideas, and then finding the right tools to bring them to life, often while balancing an already busy schedule.

The Galaxy Tab S12 series supports each stage of that journey. Powered by a cutting-edge 3nm processor, the series delivers Samsung’s most powerful Galaxy Tab performance to date, supporting even demanding and intensive activities such as multitasking, image editing and video production. Combining the latest Galaxy AI1 features, expansive displays, an S Pen and access to professional-grade creative applications, the new line-up can help users move from early exploration to active creation all within one versatile workspace.

Start by Building Your Knowledge

Samsung Browser powered by Galaxy AI and Google’s Gemini Notebook help users explore new interests, organise information and build their knowledge.

Before creating something new, you often need to understand the fundamentals. An aspiring photographer may need to study composition and editing techniques. Someone interested in video production might start with research about storytelling and transitions, while a budding illustrator may explore different drawing styles.

This early stage can involve moving between online tutorials, study notes, webpages and other reference materials. Samsung Browser[7] can provide support by consolidating what you’ve discovered by summarising information across open webpages and resurfacing relevant sources from the browsing history. This makes it easier to focus on insights that truly aid understanding, while reducing the hassle and time spent toggling through different tabs.

The Galaxy Tab S12 series comes equipped with a six-month trial of Google AI Pro[8], providing access to powerful AI models. As reference materials begin to accumulate, Gemini Notebook brings notes, images, recordings and files into one workspace. It can transform these materials into summaries, podcasts and quizzes, helping you build up understanding and apply what you’ve learned. And if additional clarification is needed or users would like to dive deeper into a particular topic, you can easily activate Gemini[9] for more information.

Shape Inspiration into an Idea

The Galaxy Tab S12 series comes bundled with an ergonomic S Pen, offering precise, intuitive input for note-taking, annotating materials, and sketching concepts.

Once the knowledge foundation is built, the next step is to begin shaping your own ideas.

With Multi Window, the expansive display of the Galaxy Tab S12 series can become a flexible workspace. Users can divide the screen into up to three sections, enabling you to simultaneously watch a tutorial, capture observations in Samsung Notes and consult an AI assistant without repeatedly moving between applications.

Meanwhile, the in-box S Pen provides an intuitive way to annotate reference materials, or sketch an early concept, with the Note Assist[10] function helping to summarise long notes so that you can identify important points and conveniently revisit key insights as an idea develops.

Whether it’s planning a sequence of photographs, storyboarding a video or sketching a visual concept, these tools help gather scattered thoughts, giving you a clearer direction as you move into creation.

Turn Your Ideas into a Masterpiece

With the groundwork in place, users can begin putting theory into practice. The Galaxy Tab S12 series offers professional-grade applications for different creative pursuits, allowing users to choose the tools that are most suitable for what you would like to achieve.

An initial sketch can be the starting point for a more developed creative concept. With Creative Studio[11], users can combine S Pen sketches, images and text prompts with Galaxy AI to generate and refine visuals, exploring different creative directions as their ideas take shape.

For the first time on an Android tablet, Adobe Photoshop2 comes pre-loaded on the Galaxy Tab S12 series[12]. Its tablet-optimised interface and S Pen give photographers and visual creators more precise control as they edit images, adjust compositions and refine design elements. AI-powered features, including Generative Fill and Image to Video, can also help users explore creative possibilities as they work on producing a masterpiece.[13]

Adobe Photoshop provides tools for editing and refining visual compositions on the Galaxy Tab S12 series.

Those pursuing video creation can use LumaFusion[14] for professional-grade editing, assembling footage and refining video sequences to tell a story. Meanwhile, Clip Studio Paint[15] provides precision drawing and painting tools for digital artists developing original illustrations and visual concepts.

The Galaxy Tab S12 series gives these ideas room to grow. The Galaxy Tab S12 Ultra has a 14.6-inch Dynamic AMOLED 2X display[16], while the Galaxy Tab S12+ offers a 12.6-inch display[17] with slimmer bezels than its predecessor. From reviewing detailed photographs and arranging a video timeline, to drawing with the S Pen, users can enjoy an expansive canvas to work on.

Keep Creating Wherever Inspiration Strikes

Powerful processing performance, long-lasting battery life and a slim design support creative pursuits wherever users go.

A creative pursuit does not always happen at a desk. Learning, experimenting and creating can take place in the moments between everyday commitments – being struck by a moment of inspiration during a commute, editing content at a café, or refining a project at home after a busy day.

The Galaxy Tab S12 series is designed to support that flexibility. Even with large displays, the devices are incredibly portable so users can freely move and work across locations. In fact, the Galaxy Tab S12 Ultra measures just 5.1mm thick, making it Samsung’s thinnest Galaxy Tab.

Creative sessions can take a long time which means users need a device that lasts. The Galaxy Tab S12 Ultra’s 11,600mAh battery supports up to 23 hours of video playback[18], while the Tab S12+’s 10,600mAh battery supports up to 21 hours[19]. When it is time to recharge, the battery goes from 0% to 100% in about 95 minutes with the 45W adapter [20] – minimising downtime so users can get back to what they were doing.

Exploring a creative interest can help users develop new skills and create something uniquely their own. With Galaxy AI and a suite of professional-grade creative tools, the Galaxy Tab S12 series gives users the flexibility to keep learning, experimenting and bringing their ideas to life.

For more information about the Galaxy Tab S12 series, visit www.samsung.com/au/tablets/galaxy-tab-s/

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[2] Gemini is a trade mark of Google LLC.

[3] Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting 7 Oct 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits. Adobe Photoshop free trial subject to Adobe’s standard terms and conditions.

[4] LumaFusion app is preloaded as a stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 30-day free Creator Pass subscription. 66% discount promotion limited until 31 Dec, 2026.

[5] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[6] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[7] Available functions and features may vary by country, region, language, and Samsung Browser version. The number of search queries may be subject to limitations. Accuracy of results is not guaranteed. Some features of Samsung Browser for Android require a network connection and Samsung Account login.

[8] Purchasers of the Galaxy Tab S12 Series devices can receive 6 months of Google AI Pro at no extra cost, valued at AUD $197.94, based on an Australian subscription price of AUD $32.99 per month. Google Account sign-in and Google Payments registration are required. Additional eligibility requirements and exclusions apply. Google AI Pro offer must be redeemed by 1 August 2027. All other benefits, including YouTube Premium Lite, AI Top Up Credit or other Google AI Pro benefits not mentioned are excluded during the promotional period. At the end of the 6-month promotional period, the subscription will renew automatically at the applicable Australian subscription price unless cancelled. Offer is subject to Google’s eligibility, redemption, account, subscription and service terms. Availability of individual services, features and content may vary.

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[10] Note Assist feature requires a Samsung Account login. Available functions and features may vary by country, region, and language.

[11] Edited images on Creative Studio may be resized and will have a visible AI watermark. The accuracy and reliability of the generated output is not guaranteed. Galaxy AI basic features provided by Samsung are free. Any Samsung enhanced AI features and all third-party AI features are subject to different terms and may be subject to fees.

[12] Adobe Photoshop comes preloaded on Galaxy Tab S12 series in the Galaxy Picks folder. Adobe Photoshop for Tablet will be launched exclusively in the Galaxy Store for a period of at least six months starting Oct 7, 2026, after which Adobe may launch the app in other app stores. Galaxy Tab S12 series users are eligible to receive a 4-month free Adobe Photoshop premium mobile subscription, including 100 monthly generative credits.

[13] Photoshop includes AI-powered features including AI Assistant and generative AI features powered by Adobe Firefly like Generative Fill and Image to Video, helping creatives edit faster and effortlessly. Exclusively for the Galaxy Tab S12 series, users receive four months of free access to the Photoshop mobile plan.

[14] LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 66% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 66% discount promotion limited until Dec 31, 2027.

[15] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[16] Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners. Dynamic AMOLED 2X display on Galaxy Tab S12 Ultra have maximum brightness of 1600 nits, and outdoor brightness of 1000 nits in High Brightness Mode.

[17] Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

[18] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 11374 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition, and other factors.

[19] Typical value tested under third-party lab conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC61960 standard. Rated (minimum) capacity is 10392 mAh. Based on Samsung internal lab test conditions with pre-release version of given model connected to earphone via Bluetooth under default settings over LTE. Estimated against battery capacity and measured current over battery power consumption during video playback (video file resolution 720 p, saved on device), respectively. Actual video playback times vary by network connection, settings, file format, screen brightness, battery condition, and other factors.

[20] Galaxy Tab S12 series supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

[21]  Measured diagonally, Galaxy Tab S12 Ultra’s screen size is 14.6″ in the full rectangle and 14.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[22] Measured diagonally, Galaxy Tab S12+’s screen size is 12.6″ in the full rectangle and 12.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[23] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[24] Users can access free version of Gemini Notebook without a Google AI Pro subscription.

[25] Galaxy Tab S12 series and the included S Pen have an IP68 rating based on lab test conditions and are dust resistant and water resistant for submersion in up to 1.5 meters of fresh water for up to 30 minutes. Third party testing was conducted in fresh water. Not suitable for diving or high pressure water activities.  Refer to user manual for further care and instructions.

Samsung Electronics Australia has begun its highly-anticipated, offer-led Black Friday campaign across Samsung.com, and all major partners spanning retailers and carriers.

The campaign marks the start of ‘shopping’ season, as research reveals over two thirds of Australians shop during the key sales periods[1] – EOFY, Black Friday and Boxing Day – highlighting savvy consumers are upgrading their technology with confidence, to secure the best deal available. Now extending beyond one day, throughout the month of November, Australians can expect an array of attractive offers across the market-leading Galaxy smartphones, tablets and wearables, as well as cutting-edge consumer electronics spanning TVs, soundbars and home appliances including refrigerators and laundry solutions:

• With a Galaxy for everyone, stay connected with Galaxy S26 Ultra, Galaxy S26 FE and Galaxy A Series
• Productivity simplified, powered by the Galaxy Tab S12 Ultra’s performance and display
• Health, fitness and general wellness goals unlocked via Galaxy Watch8 Classic
• Galaxy Buds 4Pro and SmartTag2 are the ultimate travel, commute and leisure accessories
• Entertaining over the festive season is made easier with Samsung French Door Refrigerators
• Keep clothes clean and energy efficient, with SmartThings supported Samsung Washing Machines
• Crowd-favourite and original art TV, the Frame TV balances style and visuals
• Glare free OLED TVs, just in time for a summer sport viewing
• Ground-breaking new technology and colour precision experienced only on a Samsung Micro RGB TV
• Gaming go-to Odyssey Monitor
• And big savings on big screen TVs; and big sound soundbars

With the festive season of gifting and summer of entertaining approaching, this year’s Black Friday campaign coincides with Samsung’s recent recognition by Roy Morgan at its annual Trusted Brands Awards, winning the Consumer Products[2] category for a fifth consecutive year. The recent win reinforces Samsung’s commitment to customer-centricity and importance in providing Australians with trust across both its products’ experiences and support services. As part of this ongoing commitment, Australians can expect a series of Friday Flash sales, live shopping and secret sales available exclusively on Samsung.com, as well as be backed by a 30-day price promise[3]:

• From midday every Monday of November Samsung.com will launch a special Flash Sale (48hrs only)
• From midday every Friday of November Samsung.com will launch a special sitewide stunt promotion (24hrs only)
• Also tune into Samsung on Singles Day 11/11 from midday for another sitewide stunt promotion (48hrs only)

For more information about the Samsung Black Friday campaign, please visit: Samsung Newsroom, and Samsung.com, or visit any major partner for channel specific offers[4].

[1] Nature, research commissioned by Samsung Electronics Australia, August 2025.

[2] https://www.roymorgan.com/findings/10347-roy-morgan-trusted-brand-annual-awards-2026

[3] For more information about the Samsung Price Promise, click here: https://www.samsung.com/au/price-promise/?srsltid=AYCX9vLk7JVRjju4KamuIpm3nSy5XakwbfkmDnlU2CQ3zan1jPoTXZOv

[4] Pricing varies across each channel, with final pricing at partners’ discretion

Taking place in Senegal from 31 Oct- 13 Nov, Dakar 2026 is bringing together more than 2,700 young athletes from 207 countries across 25 sports. It also marks a historic milestone as the first Olympic sporting event to be held on the African continent. Additionally, Samsung is drawing on nearly four decades of experience within the Olympic Movement to further strengthen its commitment to the Youth Olympic Games, which dates back to the inaugural edition, Singapore 2010.

Team Greece athletes hold Galaxy Tab S10 Ultra displaying their country name during the Youth Olympic Games Dakar 2026 Opening Ceremony. (Copyright: IOC/Ubald Rutar)

“The Youth Olympic Games represent an important stage in a young athlete’s journey — where competition, connection, and personal growth come together,” said Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics. “At Dakar 2026, we are committed to bringing the Games to more people and enriching the experience for the athletes who take part through purposeful Galaxy innovation and programs designed around their needs.”

Team Korea captures the historic Youth Olympic Games Dakar 2026 Opening Ceremony with Galaxy Z Flip8. (Copyright: IOC/Ubald Rutar)

Team Fiji celebrates the Dakar 2026 Youth Olympic Games Opening Ceremony, captured with Galaxy Z Flip8. (Copyright: IOC/Franco Arland)

Helping Power the Youth Olympic Games: Bringing Galaxy Innovation to Dakar 2026

Having introduced sports technology integrations at Paris 2024 and Milano Cortina 2026, Samsung is now bringing these innovations to the Youth Olympic Games for the first time.

Galaxy S26 Ultra devices are being incorporated into skateboarding and taekwondo coverage alongside existing broadcast cameras, enabling handheld, close-up, and vertical perspectives that can complement traditional production. Dakar 2026 is also serving as an opportunity to test and learn from these applications as Samsung continues exploring how mobile technology can support future Games experiences — including on the road to the LA28 Games.

The Olympic Victory Selfie is making its Youth Olympic Games debut at Dakar 2026, extending a program that has become an iconic expression of athlete celebration at the Olympic and Paralympic Games since its debut at Paris 2024. Centered on connection, emotion, and self-expression, Victory Selfie gives athletes a more personal way to capture and share the moments that define their journey.

Using Galaxy Z Flip7 Olympic Edition devices, medalists across disciplines will have the opportunity to commemorate their winning moments as part of Victory Selfie activations around medal ceremonies to create lasting memories of their achievement that are sharable with friends, family, and supporters around the world.

International Olympic Committee (IOC) President Kirsty Coventry stops by the Samsung Open Station for a Victory Selfie with Team Senegal athletes Woreye Ndiaye (Wushu), Ibrahima Beye (Taekwondo), Naël Lamine Voisin (Swimming), Ndèye Khady Anna Diatta (Beach Wrestling) and Team Korea athletes Jang Yu Jeong (Badminton) and Park Jung Bin (Badminton). (Copyright: IOC/Chiara Montesano)

Supporting Athlete Journeys: Enriching the Games-time Experience for Young Olympians

At the Samsung Open Station inside the Youth Olympic Village, Samsung is creating a welcoming, relaxed space where athletes can step away from competition, meet peers from around the world, and explore new ways to express themselves through Galaxy technology. Inspired by Dakar’s coastal environment, the space brings together interactive activities designed to help athletes celebrate their individuality, create lasting memories, and reflect on where their journeys may take them next. These activities include:

Team USA Women’s Rugby player, Chloe Gandy, takes part in an interactive mobile gaming experience at Samsung Open Station at Dakar 2026. (Copyright: IOC/Ubald Rutar)

• Victory Talk – Athletes can capture their Dakar 2026 experience through a short-form video built around casual questions about themselves, their time at the Games, and their aspirations for the future.
• Victory Wall – Using Galaxy devices, athletes can transform their photos into personalised Olympic-themed characters and posters, celebrating their individuality and creativity.
• Victory Photo Zone – Athletes can recreate the excitement of a medal ceremony moment by capturing and sharing the excitement of standing on the podium.
• Community Lounge – A relaxed social space where athletes can connect with one another, play a Dakar-themed mobile skateboarding game, personalise keepsakes, and discover Galaxy Tips designed to help them get more from their devices.
• Mentoring Session: Beyond the Medal – Mentoring session where Olympians and IOC Athlete Role Models help young athletes shape their lives beyond competition.

Team USA enjoys a visit to Samsung Open Station inside the Dakar 2026 Youth Olympic Village, exploring the immersive experience and innovative Galaxy technology offerings. (Copyright: IOC/Ubald Rutar)

Samsung’s Commitment to the Olympic Games: Bringing the Dakar 2026 Closer to Local Communities

Dakar 2026 marks a milestone as both the first Olympic sporting event held on the African continent and as a new chapter in Samsung’s support of the Youth Olympic Games, which dates back to Singapore 2010. Alongside its athlete-facing programs, Samsung is extending the excitement of the Games into communities across Senegal through local media, digital, retail, and consumer activations designed to help more people take part in the excitement of Dakar 2026.

Out-of-home campaigns will spotlight Dakar 2026 – and Samsung’s programming – across  key locations in Dakar and Senegal while Samsung consumer experience zones will bring the excitement of the Youth Olympic Games into local communities. This will give fans opportunities to explore Galaxy technology, take part in interactive sports and AI-powered challenges, and create their own Olympic-inspired moments.

Samsung is also working with domestic partners on their retail initiatives for Dakar 2026, including special Galaxy offers and in-store activations, while a citywide pin program spanning Samsung locations will encourage consumers to explore the Games and participate in Samsung experiences throughout Dakar.

Together, these programs extend Samsung’s commitment to the Olympic Games beyond the competition venues — supporting young athletes at the center of the Games while creating more ways for local fans and communities to experience and celebrate this historic moment.

Samsung Bespoke AI appliances work together through SmartThings to support comfort, food management and household care throughout the day. Image simulated for illustrative purposes.

Healthy living is often associated with choices about what we eat and how we exercise. However, wellbeing can also be shaped by the environments and routines we return to every day. For instance, in addition to diet and fitness, our health can be affected by our quality of sleep and how much effort – both mental and physical – is spent on everyday household chores.

That makes the home an important part of the wider wellness picture. AI-powered solutions can change how we manage daily tasks – from refrigerators that suggest healthy recipes, to automated laundry cycles that can help reduce both mental and physical effort. These connected appliances are increasingly embraced by consumers. With intelligent innovations that can seamlessly support everyday routines around rest, eating, and household care, living better can be made easier.

Creating a More Comfortable Resting Environment Through Intelligent Cooling

A good night’s sleep hinges on comfort to help us fall asleep and more importantly, stay asleep. Samsung’s is designed to make cooling feel gentler. With WindFree Cooling, air is gently dispersed through 23,800 micro air holes[1], helping to maintain a comfortable indoor environment without unpleasant cold drafts.

During hot nights common in Australia as we head into warmer season , the temperature that feels right at bedtime may not remain comfortable for the hours that follow as we go through different stages of the sleep cycle. With Samsung’s range of  WindFree^TM Air Conditioners, the cooling experience can be personalised when the air conditioner is connected to a compatible Galaxy Watch or Galaxy Ring through SmartThings[2].

When a connected wearable detects that the user has fallen asleep, This can help to reduce nighttime awakenings, enabling users to wake up feeling refreshed and rejuvenated[3].

WindFree Wearable Good Sleep connects compatible Galaxy wearables and a Bespoke AI WindFree Air Conditioner through SmartThings to adjust cooling while the user sleeps. Image simulated for illustrative purposes.

Supporting Healthier Eating Habits Through Smarter Food Management

Planning healthier meals often starts with knowing what is already in the kitchen, what needs to be used first and what can be easily prepared.

On supported Samsung refrigerators like the Bespoke AI Refrigerator Family Hub, AI Vision technology can help users keep track of what they already have and identify what they need.[5] For example, you might be standing in the supermarket trying to remember if you have ingredients for that new healthy recipe you wanted to try for dinner today. With the AI Food Manager feature, you can easily check a food list[6] you have previously made to help see if you have what you need via the SmartThings app[7] – no more guessing and ending up with items you don’t actually need.

AI Vision on the Bespoke AI Refrigerator Family Hub helps users keep track of selected food items and access meal-planning support from the refrigerator. Image simulated for illustrative purposes. Cables not shown.

And if you’re home and stuck with no ideas for what to cook, the AI Food Manager can make the decision for you, by recommending recipes based on what’s already available in your fridge. This reduces the mental load of meal prep and makes the process more efficient. What’s for Today[8] is – depending on the user selection, the function can offer menu recommendations based on either a random suggestion or available refrigerator contents, turning the daily question of what to cook into a more engaging and gamified experience.

In addition, side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances, allowing users to control appliances directly from the refrigerator display.[10] Supported by Bixby[11], verbal cues provide an additional hands-free way to interact with the refrigerator while cooking or preparing meals.

Side-by-side refrigerators with the 9-inch Family Hub display can serve as a central control hub for connected Samsung smart appliances. Image simulated for illustrative purposes. Cables not shown.

The refrigerator’s role is not to decide what a healthy meal should look like for every household. Instead, it makes information readily accessible, enabling you to make easier decisions about what to eat.

Simplifying Laundry Routines for Greater Wellbeing

Living well at home is shaped not only by resting and eating well, but also by how well you can manage daily life. Laundry can involve a long chain of small tasks – from choosing settings and measuring detergent amounts, to keeping track of when the cycle ends and moving wet clothes for drying. Minimising steps in this tiresome routine can help lighten the mental load of everyday household care, freeing up time for more rest or quality moments with loved ones.

Samsung’s latest Bespoke AI laundry solutions are designed to make washing more convenient and effortless. AI Wash+ uses multiple sensors to detect load weight and five different fabric types,[12] automatically dispense the right amount of water and detergent, and continuously monitor soil levels during the wash cycle. If needed, it can also adjust detergent use and washing time accordingly to deliver efficient[13] and thorough cleaning performance.

The 19.5kg all in one Bespoke AI Laundry Combo brings washing and drying into one appliance. Clothes can move from washing to drying without being transferred between separate machines, reducing interruptions and adding yet another task to your day.

Meanwhile, the 7-inch Smart Screen offers a central view to check on your wash cycle and access controls, while the Bixby11 voice assistant support conversational voice control.

Together, these features can help reduce the manual steps and lighten the mental load of managing your laundry.

The Bespoke AI Laundry Combo brings washing and drying into one appliance, while AI Wash+ helps optimise care for each supported load with less manual input. Image simulated for illustrative purposes. Cables not shown.

Bringing Wellness Together Through a Connected Home Ecosystem

A truly connected home consists of more than just individual appliances. Through SmartThings9, Samsung connects its Bespoke AI appliances and compatible devices in an integrated ecosystem, delivering seamless experiences across the home to help you easily live better.

For more information about SmartThings, visit virtual.smartthings.com/?id=1003060

Frequently Asked Questions

Q. How does ‘WindFree Wearable Good Sleep’ mode work? It connects the air conditioner to compatible Galaxy wearables, such as the Galaxy Watch or Galaxy Ring, through SmartThings. When the wearable detects that you have fallen asleep, it automatically activates WindFree cooling throughout the night to create the ideal climate for a deep and pleasant sleep.   Q. How can I better manage my weekly groceries? On supported models of the Bespoke AI Refrigerator, AI Vision[14] uses an internal camera to recognise selected food items placed in or removed from the refrigerator. This can help you keep track of available ingredients and access recipe or meal-planning support. Q. How can I depend on Samsung’s Bespoke AI laundry solutions for my weekly laundry routine? AI-assisted cycles and all-in-one washing and drying can reduce repeated decisions and manual steps. This helps reduce the time and attention needed for laundry, making it easier to keep clothes and bedding clean.

[1] WindFree Cooling gently disperses air through 23,800 micro air holes across the front panel to help you stay cool without the unpleasant sensation of a strong cold draft.

[2] Pair your Bespoke AI WindFree air conditioner with a Galaxy Watch or Galaxy Ring via SmartThings to activate ‘WindFree Wearable Good Sleep’ mode automatically, ensuring ideal climate conditions while you sleep. Feature is available when linking a Samsung mobile device equipped with One UI version 4.0 or later, and a wearable device that supports Wear OS: Galaxy Watch 4 or later, Fit 3 or later, Galaxy Ring.

[3] Download the Samsung SmartThings App on the wearable device and connect the air conditioner to your home Wi-Fi. You can set it in the Samsung Watch App’s ‘Sleep well with smart devices’ or Settings > Mode and routine > Sleep menu, and you must wear the device while sleeping. SmartThings is optimised for Samsung smartphones and Galaxy Watches, and some functions may be limited when used on smartphones and watches from other manufacturers. When your connected Galaxy wearables detect you are asleep, the ‘WindFree Wearable Good Sleep’ mode turns on WindFree cooling and adjusts the cooling performance to suit your sleep patterns for an ideal sleeping environment.

[4] As of March 2024, AI Vision Inside can recognise up to 33 food items like fresh fruits and veggies. Items need to be scanned 1 at a time. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on an on-device smart food management system which combines food detection and classification models to help identify food items. Learning models may be updated periodically to help improve accuracy.

[5] A Wi-Fi connection and a Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance.

[6] The user may need to manually check and adjust the list to ensure its accuracy.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Both devices must be signed in with the same Samsung account.

[8] A Wi-Fi connection and a Samsung account are required.

[9] Compatible select models including RS90F64A4FSA, RS90F64D4FSA, RF59A7F10B1SA, RF65DG9HC3B1SA, RF71DB9956QDSA, RF71DG9HC3B1SA, SRS6800BFH, SRS6500BA, SRF7900BFH, SRF9400BFH, SRF9900BFH, SRF9800BFH, RS90F/36S, RS90F/36S, RF7000AC, RF9000C, RF9000A, RF9000A. Availability in Australia is yet to be announced.

[10] The 9” smart display serves as a central control hub to connect Samsung smart appliances along with supported third party devices through SmartThings without the need for a separate hub device.

[11] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognises selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[12] Based on an advanced AI-created algorithm. It may not detect certain fabrics or accurately identify them when a load includes a mixture of different fabric types. To prevent wear, wash like fabrics together.

[13] Based on an AI-created algorithm and internal testing using the AI Wash+ cycle on an 2kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 2kg and under. Actual results may vary depending on individual use.

[14] As of March 2024, AI Vision Inside can recognise up to 33 food items like fresh fruits and veggies. Items need to be scanned 1 at a time. If the food is not recognisable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on an on-device smart food management system which combines food detection and classification models to help identify food items. Learning models may be updated periodically to help improve accuracy.

Samsung Electronics Australia has released new research around how Australians are using their smartphones. According to this data, less than a quarter (22%) of Australians aged 18-24 use their smartphone primarily for calls and texts, compared to almost 80% of Australians aged 55 and over, highlighting a significant generational shift in how Australians use mobile technology.

The findings reflect a broad shift in behaviour over the past seven years since Samsung released its first foldable phone, with the proportion of Australians using their smartphone primarily for calls and texts declining from 67% in 2019 to 53% in 2026. As smartphones become increasingly central to work, entertainment, creativity and everyday life, Australians are demanding more than ever from their devices.

The research also found that social media recorded the largest increase in share as a primary smartphone use, rising from 17% in 2019 to 24% in 2026, while smartphone use for work and productivity increased by almost 50% over the same period.

“In just seven years, Australians have shifted from using smartphones primarily to call and text to relying on them as all-in-one tools for work, payments, navigation, social connection and AI-powered assistance. The smartphone has evolved from a communication device into a digital life hub”, says Gary Mortimer, Queensland University of Technology, Professor of Marketing and Consumer Behaviour.

Key Findings:

• Only 22% of Australians aged 18-24 use their smartphone primarily for calls and texts. Calls and texts as a smartphone’s primary use have fallen from 67% in 2019 to 53% in 2026
• Social media is the fastest-growing primary smartphone use, increasing from 17% to 24%
• Smartphone use for work and productivity has grown by almost 50%
• 60% of Australians say smartphone productivity is more important today than it was in 2019
• 63% say photography is a more important smartphone capability today than it was in 2019
• 44% say replacing their wallet, keys and ID is the most important smartphone innovation they didn’t know they needed seven years ago

The findings also help explain the growing appeal of foldable smartphones. As Australians have increasingly relied on their smartphones for far more than calls and texts, Samsung has continued to evolve its foldable category to meet changing consumer needs.

Seven years after introducing Australia’s first foldable smartphone, Samsung’s eighth generation foldable portfolio includes three different foldable form factors, a foldable for every kind of user. With the Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8, Samsung provides Australians with three distinct options designed to support different lifestyles and behaviours, from productivity and multitasking to content creation and entertainment.

For more information about the Galaxy Z8 series, please visit: Samsung Australia Newsroom or Samsung.com.au

Research conducted in September 2026 by PureProfile behalf of Samsung Electronics Australia on a sample of 1092 Australians in the last 12 months.

Since introducing the first Galaxy Fold in 2019, Samsung has continued to refine the foldable experience through eight generations of innovation, shaped by how people use their devices every day. This continued evolution has resonated with consumers worldwide, including those in across Southeast Asia and Oceania.

Beyond advances in design and durability, the latest Galaxy Z Fold8 Series has expanded the possibilities of the foldable form factor – enabling users to multitask, create and edit content, and capture and enjoy their favourite moments, with each foldable designed around different needs.

Here is a closer look at what sets the Galaxy Z Fold8 Series apart:

Engineered With Excellence

Making a foldable thinner and lighter requires redesigning how its interconnected components work together – from the display and hinge to the battery, thermal system and internal architecture.

Through advances in materials and structural engineering, the latest Galaxy Z Fold8 Series achieves a thinner, lighter design than previous Galaxy Z Fold models while supporting durability and key performance features.

• At 201g[1], Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet[2].
• New Flex Titanium technology combines a titanium-alloy film with an enhanced titanium plate to enable a slimmer display structure, while aiming to maintain the strength and flexibility needed for repeated folding. It also helps absorb pressure and impact while helping to reduce crease visibility.
• The Galaxy Z Fold8 Series underwent internal reliability validation tests simulating certain conditions, including drops, repeated folding and pressure, helping identify potential issues before the product reaches consumers.

Large Screens for Every Lifestyle

A larger screen creates more possibilities when it adapts naturally to how people use their phones – from everyday browsing and immersive viewing to multitasking and content creation.

Galaxy Z Fold8: Designed for Immersive Discovery

• When folded: The 10:16 cover screen[3] feels familiar for everyday tasks such as messaging, browsing and social updates.
• When unfolded: The 4:3 main screen[4] gives users more room to enjoy films and games, while rotating the device creates a more natural format for reading articles, e-books and other long-form content.
• Immersive: Powered by the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[5] and a 4,800mAh battery[6], Galaxy Z Fold8 delivers responsive performance and lasting power. The main screen also features up to 3,000 nits of brightness, Vision Booster and a low-reflection display finish, helping content stay clear and vivid in bright conditions.

Galaxy Z Fold8 Ultra: Built for Maximum Productivity

• More room to work: The expansive 8-inch main display[7] makes multitasking and creating content easier, in Galaxy’s slimmest Z Fold design yet at just 4.1mm unfolded and 215g[8].
• A smarter Galaxy AI[9] experience: Now Nudge[10] surfaces relevant next steps during conversations, from checking schedules to finding places and saving locations. Gemini Notebook enables users to bring notes, images, recordings and documents into one workspace. With drag-and-drop support and resizable windows in Split view, users can move content between apps and keep key information visible side by side, making it easier to work across tasks.

Switch to Galaxy with Ease

With the Galaxy Z Fold8 Series, Samsung offers distinct foldable experiences to suit different priorities – from the Galaxy Z Fold8’s immersive content discovery to Galaxy Z Fold8 Ultra’s expansive workspace for productivity and content creation.

Making the move to Galaxy is also easier with the updated Smart Switch[11]. Users switching from iOS or another Android device can transfer data wirelessly by scanning a QR code, without downloading an additional app, where device and software requirements are met. With One UI 9, the data supported for transfer from iOS expands to include passwords, passkeys, call history, accessibility settings and eSIM information, making it easier for users to bring more of what matters to their new Galaxy device.

Frequently Asked Questions

[1] Weight may vary by country or region.

[2] Compared to previous Galaxy Z Fold models, including Z Fold and Z Fold Ultra models. The Galaxy Z Fold8 measures 201g in weight.

[3] Measured diagonally, Galaxy Z Fold8’s cover screen size is 5.5” in the full rectangle and 5.4” accounting for the rounded corners. The Main Screen size is 7.6” in the full rectangle and 7.6” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole. Aspect ratios shown are approximate, based on representative model values.

[4] Aspect ratios shown are approximate, based on representative model values.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

[7] Measured diagonally, Galaxy Z Fold8 Ultra’s cover screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The main screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[8] Weight may vary by country or region.

[9] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[10] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analyzing available image content. Accuracy of results is not guaranteed.

[11] Transferable data may vary depending on the device OS (Android or iOS), OS version, and connection method. Data transfer from an iOS device to a Galaxy device using the upgraded method is available on devices running Android 17 or later and iOS 26.6 or later, in regions outside mainland China.

[12] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[13] Fast charger and 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

With more products, features and information available than you could ever possibly consume, they’re researching their options carefully while trying not to get overwhelmed by so much choice.

Samsung Newsroom sat down with Finder spokesperson and personal finance expert Sarah Megginson to explore how Australians are approaching major purchases. We also spoke about the trends and innovations shaping appliances and technology, along with the role independent recognition can play in helping everyday consumers seek out the best quality, reliability and value.

This year, Samsung received 60 Finder Customer Satisfaction Awards across 15 categories, including 12 wins and 48 highly commended recognitions.

Q: Australian consumers are navigating a rapidly shifting economic environment. What key trends is Finder observing when it comes to household purchasing behaviour and brand choice?

A: Consumers are becoming really considerate and intentional about where they spend their money, and this goes for everything from groceries and takeaways to bigger ticket items.

The difference when you’re making a significant purchase, such as a new fridge, washing machine, TV or mobile phone, is that you want to feel really confident you’ve made the right choice. Picking the wrong type of chips at the supermarket doesn’t have the same consequences as choosing an appliance that doesn’t quite meet your needs or expectations.

So, we’re seeing consumers put a lot of emphasis on value, quality, reliability and other people’s recommendations. People are doing a lot of research before they buy, using comparison tools, reviews and consumer feedback to narrow down their options.

Q: What trends are you seeing in the appliance and tech space?

A: Technology is obviously evolving incredibly quickly, with household appliances becoming more sophisticated and connected. Many households now have multiple appliances connected to wifi.

Image simulated for illustrative purposes. Cables now shown.

At the same time, consumers are questioning the role tech plays in their life any more and are asking, “Is this actually worth paying for?” People want technology that adds something to their everyday lives, whether that’s making a task easier, improving entertainment or delivering better performance.

For major purchases, longevity and reliability are also important. If you’re spending a significant amount of money, you want confidence that other consumers have had a positive experience.

Q: What should Australians be aware of when shopping for household appliances and tech?

A: Start with what you actually need and work backwards from there. You want a really definitive set of ‘deal breakers’ so that you don’t get too off track when you’re comparing options.

It can be easy to get caught up in the latest features, but the most expensive or feature-packed product won’t necessarily be the right choice for every household. Make sure you think about the features you’ll genuinely use, compare specifications and of course factor in the prices.

This is where it can be really helpful to consider feedback from people who already own the product, online reviews and awards.

Q: With consumers researching heavily and looking for maximum value, what role do independent awards like the Finder Awards play in the modern buyer journey?

A: There is an enormous amount of choice available, and awards can provide a useful shortcut during the research process.

The Finder Customer Satisfaction Awards draw on feedback from Australians about brands they have actually used, assessing factors including trust, reliability, value and whether they would recommend a brand.

For shoppers, seeing a Finder Awards badge can be a useful signal that a brand has performed strongly in its category. It gives consumers another piece of information to consider alongside price, features and their own needs.

Q: Samsung has secured broad recognition this year across Mobile Phones, TVs, Fridges and Washing Machines. What does this reveal about Australian consumer sentiment?

A: Well, the breadth of the recognition is significant, because these are very different product categories, each with different considerations for consumers.

Samsung received 60 Finder Customer Satisfaction Awards at this year’s awards in total, including 12 wins and 48 highly commended recognitions. The wins include most loved, most trusted, top quality, most recommended, top value, most reliable and top performance.

This level of recognition shows that Samsung has performed strongly across several measures that consumers consider when they’re reviewing and assessing products. Ultimately, the Finder Awards reflect consumer experiences and opinions captured through research, giving shoppers insight into how other consumers feel about different products and brands.

Q: In mobile and TV technology, Samsung picked up recognition for Top Quality, Most Loved and Most Recommended. How do awards like these reflect consumer sentiment in fast-moving categories?

A: Technology is one of the fastest-moving areas of the consumer market, with new products and features constantly being introduced and lots of jargon used which can get confusing. The rate of change and terminology can be hard to keep up with! Recognition such as top quality, most loved and most recommended gives consumers another way to assess products beyond a list of specifications. Hearing from people who have already used those products can provide valuable context around the ownership experience.

Image simulated for illustrative purposes. Cables now shown.

Q: What signal should seeing a Finder Award badge on a Samsung product communicate to an Australian shopper?

A: Think of it as a prompt to take a closer look. A Finder Award indicates that a product or brand has performed strongly in its category against the relevant award criteria. It can give consumers extra confidence when they’re comparing their options. Once consumers have found a product or service they’re interested in, they can also look for opportunities to get additional value.

Q: What do you think the appliance and tech space will look like in 20 years?

A: It’s difficult to predict exactly what we’ll be buying in two years, let alone 20 years. But we can be certain that technology will become increasingly integrated into our everyday lives.

We’ll see appliances and devices become more intelligent, personalised and connected. The bigger challenge for consumers will be deciding which innovations genuinely improve their lives, versus which ones can just add more noise.

That’s why independent information will continue to matter. Consumers will always want to know: Does it work? Is it good quality? Do people love it? Would they recommend it? And, ultimately, is it worth my money?

The mobile phone today is more than just a communications device. They are companions that help you focus on what matters most – from capturing fleeting moments, quickly retrieving information, keeping track of schedules, and so much more.

Equipped with One UI 9, the new brings the latest premium Galaxy experiences to more users. Offering enhanced camera and editing capabilities, and more context-aware Galaxy AI[1] features, the Galaxy S26 FE carries the iconic Galaxy S experience forward in a thin and light design. Here’s how to get more out of it.

From capture to edit: How to create content that stands out

The Galaxy S26 FE combines an enhanced camera system with intelligent editing tools to help you capture and refine the moments that matter.

Whether you are attending a concert, travelling to somewhere new, or simply spending quality time with your loved ones and pets, staying present and living in the moment matters. Yet, these are often the exact moments worth capturing to revisit and relive long after the moment has passed.

How to capture every detail

With a triple rear camera and advanced image processing, the Galaxy S26 FE delivers capable camera experiences. The 50MP wide camera captures scenes in vivid detail, while 3x optical zoom gives you clear results, even when shooting from a distance. For group shots, the enhanced 12MP front camera^[2] captures more in every frame, making it easier to fit friends and family into the picture.

How to get smooth, clear content wherever you are

If you’re shooting on the go, or trying to capture fast-moving dynamic scenes, Super Steady^[3] with Horizontal Lock will help ensure that footage stays smooth and level so you can reduce the need for reruns.

Meanwhile, enhanced Nightography[4] – a signature feature of the Galaxy S series, can help you to capture brighter shots when the moment continues after dark, helping preserve detail even in challenging low-light conditions.

How to prep your shots for social media

Once the moment has been captured, My FanCam^[5] can help focus on the person that matters most by automatically tracking a selected subject in an existing video. By intelligently reframing the footage, My FanCam reduces the need for manual editing.

For photos, Photo Assist^[6] enables you to refine images using natural language prompts – whether it’s to adjust lighting, add new elements, or restore missing parts. Edited images carry a visible AI watermark when saved. Additionally, with Gemini Omni[7], you can effortlessly create and edit video clips based on content stored in the Gallery (requires an eligible Google AI Pro subscription) – making it easier than ever to share on social media.

How to supercharge your productivity?

Document Scan makes it easier to digitise and organise physical documents

Your day often involves juggling multiple tasks, from keeping track of schedules and finding information, to simply getting everyday things done. Navigating between different apps and sources of information can be an unnecessary hassle. With Galaxy AI1, the Galaxy S26 FE helps bring relevant information and actions together, reducing effort for easier and more seamless days ahead.

How to always know what’s coming next

Now Brief^[8] provides personalised information with customisable briefing cards like weather and wellness insights. You can also create your own briefing cards with a simple prompt to receive even more relevant updates tailored to your needs throughout the day.

Meanwhile, Now Nudge^[9] works across select third-party apps and notifications to proactively surface timely suggestions and next steps. Effectively reducing manual effort and friction, Now Nudge smoothly keeps things moving.

How to get more done and find what you need faster

See something on screen you’d like more information on? Circle to Search with Google^[10] lets you search for multiple items shown in a single image, making it easier to identify products, places, objects and more.

How to Keep Your Galaxy S26 FE Going for the Long Term?

Galaxy S26 FE combines a 4,900mAh battery and convenient charging options with long-term software support to help you stay powered today and supported over time.

Underpinning the Galaxy S26 FE’s camera capabilities and AI experiences is a dependable foundation designed to support you throughout the day and over the years. Whether the device is used for productivity, content creation, or entertainment, it’s built to last.

How to stay powered throughout the day

Galaxy S26 FE comes with a 4,900mAh[11] battery to reliably support everyday use. And when it is finally time to recharge, you can connect your device with a compatible 45W adapter^[12]. Galaxy S26 FE also supports 15W wireless charging, providing another convenient way to power up.[13]

How to future-proof your Galaxy S26 FE?

With up to seven generations of OS upgrades and seven years of security updates^[14], the Galaxy S26 FE is designed to stay current and secure for the long-term so you can enjoy the device for years to come.

A More Seamless Galaxy Experience From Day One

Upgraded Smart Switch makes it easier to move important data from Android or iOS, while Samsung Care+ provides added support throughout the Galaxy S26 FE ownership journey.

Getting more from Galaxy S26 FE starts from the moment you switch over. The upgraded Smart Switch^[15] makes moving from Android or iOS so much easier. No cables are needed, and iOS users do not need to download a separate app. Simply scan a QR code to start transferring important data including passwords, passkeys, call history, accessibility settings, eSIM details and more.

The Galaxy S26 FE is now available in Australia. For more information, visit samsung.com/au

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[2] Compared to Galaxy S25 FE. (FOV 80˚).

[3] Super Steady results may vary depending on editing method and/or shooting conditions.

[4] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[5] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no person to track. Accuracy of results is not guaranteed.

[6] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Gemini Omni requires an eligible Google AI Pro subscription. Galaxy S26 FE includes a 6-month Google AI Pro trial for eligible users. Offer availability, redemption period, supported features and subscription terms may vary by country, region, language, device model and account. Charges may apply after the trial period unless canceled. Google AI Pro and Gemini Omni are trademarks of Google LLC.

[8] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[9] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, or language. On-screen nudge currently available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, KakaoTalk, LINE, Signal, Tango, NTT Docomo Message, and KDDI Message. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[10] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Results may vary depending on visual matches. Check responses for accuracy.

[11] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.

[12] Galaxy S26 FE supports up to 45W wired charging. 45W power adapter sold separately. Use only Samsung-approved chargers and cables.

[13] Wireless charging compatible with WPC.

[14] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider, or market.

[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later. Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

Galaxy S26 FE delivers intuitive Galaxy AI experiences, enhanced camera features and long-lasting power in a slim design.

Most of the time, social groups consist of different individuals, who each brings a unique personality and contributes in their own special way. There’s the organised friend who always knows what’s happening, the one behind the camera whose main task is to capture every memory, the resourceful friend who often has the answer to everything, and the dependable friend who’s there through every stage of life.

Equipped with Galaxy AI[1], intelligent productivity features and powerful camera capabilities, the Samsung Galaxy S26 FE delivers premium Galaxy experiences focused on what matters most, from staying productive throughout the day to capturing memorable moments and expressing creativity.

The friend who always knows what’s going on

Now Nudge surfaces timely, context-aware suggestions to help users take the next step with ease.

Every friendship group has that one person who somehow always seems one step ahead. Whether it’s keeping track of assignment deadlines, getting ready for work meetings or coordinating weekend plans and reminding everyone of an upcoming birthday, they’re the person you can count on to keep things running smoothly.

The Galaxy S26 FE takes on that role with intelligent tools designed to help users stay organised. Before even stepping out the door, Now Brief [2] surfaces personalised updates at a glance, bringing together information such as upcoming events in your calendar, weather forecasts, and daily highlights in a single view, making sure users are up to speed before starting their day.

Beyond providing helpful updates and information, the Galaxy S26 FE has Now Nudge[3] which surfaces timely suggestions based on what users are doing. Supporting users to complete everyday tasks with less effort, Now Nudge can help add a meeting date being discussed in a conversation directly to the calendar, as well as quickly retrieve previously captured notes and images from the gallery.

The friend who captures every special moment

Features like My FanCam, Nightography, Super Steady Video with Horizontal Lock and Photo Assist support every stage of content creation – from capture all the way to edits

There’s always someone in the group who makes sure no memory goes undocumented. It could be a weekend getaway with friends, cheering from the sidelines at a sporting event, or celebrating a professional milestone. Regardless of the event, they’re the one capturing the memories that everyone will look back on years later.

The Galaxy S26 FE comes equipped with intelligent camera features designed to help users capture, edit and share life’s meaningful moments with the ones who matter.

Be it focusing on a favourite artist at a concert, supporting a friend’s performance on stage or revisiting the action from a sporting event, My FanCam[4] helps keep the spotlight on the person that matters most.  By intelligently reframing recorded footage to focus on the chosen subject, this nifty editing feature requires less manual effort to get the videos you want.

Meanwhile, Super Steady[5] Video with Horizontal Lock makes it easier to record dynamic moments with confidence. From filming dance practice and workout sessions, to outdoor adventures with loved ones, Super Steady will help you capture smoother and more level footage.

Additionally, some of life’s best moments happen when night falls – like after-work gatherings or parties after sunset. Nightography[6] on the Galaxy S26 FE helps users capture bright and clear photos and videos, even in low-light environments.

And of course, memories are meant to be shared. Once the moment has been captured, Photo Assist[7] makes it easy to refine images by helping users adjust compositions, remove distractions and make edits using natural language prompts, turning everyday snapshots into social-worthy content, and all with minimal effort. AI-edited images carry a visible watermark when saved. With Gemini Omni[8], users can also easily create and edit video clips using photos and videos from their Gallery (requires an eligible Google AI Pro subscription), transforming memorable moments into polished videos.

The resourceful friend who always has the answer

Finding information becomes more intuitive with Circle to Search with Google

Many friendship groups have that one person who always has the answer. Whether its helping friends identify an outfit they spotted online, finding out where to buy a particular accessory or tracking down a restaurant featured in a social media post, they’re often the one everyone turns to when they need help.

The Galaxy S26 FE can play that part with AI-powered experiences designed to help users explore and discover information more intuitively.

Circle to Search with Google[9] enables users to search for multiple items in an image at once – for example, they can easily identify and retrieve information about different pieces of clothing or accessories that make up an outfit that catches their attention.

The reliable friend who always has your back

Galaxy S26 FE pairs a 4,900mAh battery with wireless charging and comes with long-term software support for everyday reliability.

The reliable friend is the one who’s there through all the seasons. They show up when it matters, keep things moving, and stay by your side through changing schedules, new opportunities, and whatever else life may bring.

Similarly, the Galaxy S26 FE is built with long-term reliability in mind.

The 4,900mAh battery[10] is designed to keep up with demanding schedules so users can go longer between charges. Freely move between classes, tackle busy days and spend evenings out with friends, knowing the Galaxy S26 FE is built to keep pace with the moments that matter most.

The ever-reliable friend also stays by your side through the years and in similar fashion, users can count on the Galaxy S26 FE. With up to seven generations of OS upgrades and seven years of security updates[11], your Galaxy S26 FE will be supported for years ) to remain secure, up to date and equipped with the latest experiences.

With intelligent Galaxy AI1 experiences, versatile camera capabilities and a dependable foundation built for everyday life, the Samsung Galaxy S26 FE is designed to support users through every moment. Whether you are trying to stay organised, capture memories, find answers or power through busy days, the Galaxy S26 FE is the everyday friend that’s always ready to lend a hand.

Frequently Asked Questions

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[2] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[3]  Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[4] My FanCam feature requires a Samsung Account login. Availability may vary by video. Not supported if there is no subject to track. Accuracy of results is not guaranteed.

[5] Super Steady results may vary depending on editing method and/or shooting conditions.

[6] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] Gemini is a trademark of Google LLC. Terms apply. By subscribing, you agree to terms for Google One, YouTube and offers. Offer ends Aug 1, 2027 at 11:59pm AEST. Unless cancelled earlier, Google One will charge AUD$32.99 /mo after the trial ends. Cancel anytime. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro. 

[9] Circle to Search is a trademark of Google LLC. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[10] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,900 mAh for Galaxy S26 FE.

[11] Galaxy S26 FE will support seven generations of OS upgrades and seven years of security updates from global launch date. Timing of OS upgrades and security updates may vary by device model, network provider and market.

[12] Aluminium alloy frame does not include volume and side keys, SIM tray or camera lens barrel.

[13] Corning® Gorilla® Glass Victus®+ is applied to the front and back of both devices. Back glass does not include camera glass. Frame does not include volume and side keys or SIM tray.

[14] Galaxy S26FE has an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 metres of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Refer to user manual for further care and instructions.

[15] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.