Samsung Electronics Australia has expanded its refrigerator offering, giving Australians more choice with the introduction of a new Side-by-Side range and upgraded French Door models. The additions to the refrigerator line-up deliver the latest in Samsung’s smart technology, design and modern styling, all ideally suited to Australian households.

The updated range meets the changing needs of Australians, both in terms of connected home functionality and style. With 80 per cent of Australians expressing a love for modern-looking, sleek appliances¹, Samsung’s new Side-by-Side refrigerators come with the choice of a matte-black or silver stainless steel finish. Responding to consumer insights that show Australians consider black appliances most aligned with modern design³, Samsung now offers over 20 black refrigerators across the range.

“Style is a high priority for Australians and when many are looking for the fridge that best suits their needs, they are not just evaluating on features and functionality, but the right look too,” said Jeremy Senior, Head of Consumer Electronics, Samsung Electronics Australia. “The kitchen is at the heart of many Australian households, it’s incredibly important that Samsung strives to provide the very best in design and innovation that continues to meet those needs.”

Smart and Sophisticated

The new Samsung Side-by-Side refrigerator range features a stylish flat door design with recessed handles that is designed to fit in a standard Australian kitchen cavity². The Side-by-Side range incorporates Samsung’s SpaceMax Technology^TM, which uses high-efficiency insulation that keeps the internal walls thin, creating more storage space inside the fridge without increasing the external dimensions³. It also offers the option of a non-plumbed water and ice dispenser model⁴, meaning even Australians in rental properties can choose to enjoy chilled water or ice straight from the fridge door without the hassle of plumbing – just fill the 4.5L water jug inside and you’re good to go! Samsung has also introduced two new French Door models, one finished in black stainless steel – adding further to Samsung’s modern style offering – and the other in stainless steel finish. The new models are Samsung’s first fridges to boast smart capabilities outside of the Family Hub^TM range, enabling more Australians to remotely control their refrigerator and its settings while home or on the go using the SmartThings app on their compatible smartphone⁵. Both also feature a new Bixby update that allows users to control their fridge using their voice, along with Samsung’s innovative Twin Cooling technology, Entertainer’s Drawer and flexible shelving.

According to Senior, launching the new French Door models with integrated smart technology will make connected home experience accessible to more Australians: “At Samsung, we believe in meaningful innovation that delivers genuine human benefits. By introducing connected technology into our French Door range, we look forward to seeing more Australians enjoy the benefits of SmartThings and Bixby when managing their households.” Samsung’s new French Door and Side-by-Side range are available now from leading retailers.

Pricing

¹ TNS Australia (September 2017) – 1,003 interviews with Australian males and females aged 18-75 years old. Sample was nationally representative of population based on age and gender at a state level.
² Fits a standard 1800mm cavity height. Please review full fridge dimensions to determine suitability.
³ Compared with Samsung refrigerators without SpaceMax technology
⁴ Subject to water tank being refilled
⁵ Available on Android and iOS devices. A Wi-Fi connection is required