Pawel Achtel is a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica

Meet Pawel Achtel, a world-renowned professional in underwater cinematography with a career spanning over 35 years and more than 5,000 dives ranging from the equator to Antarctica. The filmmaker’s extensive diving experience informs his cinematographic work — which has captured the attention of industry leaders such as National Geographic, BBC and Discovery — providing a unique perspective on life underwater and highlighting his expertise in designing and producing advanced cinematography equipment. He was also involved in capturing 8K resolution underwater sequences for “Avatar: The Way of Water.”

Samsung Newsroom sat down with Pawel Achtel to dive into the details of underwater cinematography and explore how Samsung’s Neo QLED 8K lineup is helping to reshape the landscape for filmmakers and viewers at home.

▲An example of Pavel Achtel’s work that captured a humpback whale up close

How 8K Technology Transforms Underwater Filmmaking

In fields like underwater cinematography, where visuals matter most, Samsung’s Neo QLED 8K is indispensable. Not only does it help viewers feel immersed in the scene, but it is also vital for filmmakers to assess underwater footage.

▲ Underwater cinematographers face a plethora of challenges including ocean currents and light refraction that make optical environments drastically different from on-the-ground filming. But Achtel focuses on the “breathtaking results” that come once the obstacles are overcome (video source: link)

Due to variables like ocean currents and light refraction, filming underwater in true 8K quality can be difficult. “But, when all the circumstances line up, the results are breathtaking,” shared Achtel.

While advanced technologies like submersible lenses assist in capturing these shots, Samsung’s Neo QLED 8K — known for its high resolution and clarity — allows filmmakers like Achtel to closely examine even the smallest details of underwater scenes. This close look helps improve sharpness and other aspects of image quality after filming, overcoming the challenges of underwater optics.

Samsung’s Neo QLED 8K helps cinematographers closely examine details and improve picture quality

“The underwater world is elusive — and filmmakers have a rare opportunity to allow people to see it in great detail, in a way people may not see elsewhere,” said Achtel. “It makes these shots interesting and captivating as they reveal an environment completely foreign to us in stunning detail.”

Samsung made waves at CES 2024 by introducing the latest Neo QLED 8K with the new NQ8 AI Gen3 processor, delivering a cinematic experience at home. Impressed by its features, the filmmaker called the TV “a transformative advancement.”

He specifically praised features like 8K AI Upscaling Pro and AI Motion Enhancer Pro[2], available on select Neo QLED 8K models, highlighting Samsung’s commitment to outstanding visuals. “Having witnessed the advanced features at CES 2024, I can confidently say they enhance realism and immersion,” added Achtel.

However, for this underwater cinematographer, the true power of 8K lies in the seamless integration of production and viewing technologies — charting a new course in content creation and consumption.

Diving Deep Into 8K Home Cinema

As the development and adoption of 8K filming equipment continues to grow, it’s also driving the creation of content that fully embraces the potential of 8K resolution. The unparalleled realism and captivating qualities of 8K make it an essential tool for storytelling, especially for content that demands a powerful visual impact.

Take underwater footage, for example, which is often played at a slower pace — giving audiences the time to absorb unfamiliar environments and take in details that might otherwise go unnoticed.

Various factors including currents and light refraction present challenges for capturing clear, beautiful shots underwater

On the Neo QLED 8K, viewers can appreciate the “impressive color accuracy” and “nuanced portrayal of detailed scenes” of the ocean’s depths. From the calming blue water to the vivid and bright hues of fish and coral reefs, Achtel attributes the appeal of his 8K underwater imagery to the variety of striking colors and patterns. With Neo QLED 8K, the benefits now extend beyond just the content itself.

“On the viewing side, Neo QLED 8K plays a pivotal role in bringing the 8K ecosystem to life,” he explained. “It not only showcases content with remarkable clarity but also upscales lower-resolution footage to nearly 8K quality, ensuring an immersive viewing experience of the highest caliber.”

Given its advanced picture quality powered with neural networks and cutting-edge AI upscaling features, Neo QLED 8K elevates the viewing experience — even with content not initially captured in 8K[3]. Combining advanced image quality with larger screen sizes also opens new possibilities for home viewing to offer an experience that rivals that of traditional big-screen setups.

In the ever-evolving landscape of visual storytelling, enhancing a TV’s ability to process non-8K content offers significant benefits and inspires filmmakers to strive for higher quality content.

“At the end of the day, having a device with an enhanced visual experience and immersive capabilities empowers cinematographers to craft and evaluate captivating content that resonates deeply with viewers,” said Achtel.

▲AI Motion Enhancer Pro helps make 8K viewing experiences smooth, not only for underwater scenes but also footages with fast-paced action like artists dancing on stage or sporting events

The role of 8K technology in underwater cinematography and home entertainment underscores its transformative potential to enhance visual storytelling and enrich the viewing experience for audiences around the world.

To learn more about Samsung’s Neo QLED 8K, visit samsung.com.au/.

[1] Native 8K content availability is very limited.

[2] 8K AI Upscaling Pro and AI Motion Enhancer Pro are exclusive features of the QN900D model.

[3] Picture quality may vary depending on the quality and resolution of the source content.

In order to continue bringing incredible vivid displays to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimised to offer bright and sharp 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

* SAVAGE is not currently available for users in Australia and is expected to launch in April 2023 however this may be subject to delays.

Samsung Electronics has played a part in shaping the history of television through the development of its technological innovations, from FHD and 4K through to 8K, thanks to its far-sighted strategic vision and an endless passion to bring new technologies to the market.

In order to learn more about the achievements made so far in the field of TV technological innovation, as well as the future of display technologies in the age of UHD screens, Samsung Newsroom sat down with the TV experts.

(From left) Sangmin Lee, Head of the Picture Quality Solution Lab, Hyunchul Song from the Product Development Group and Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business

Pioneering the Future of TV Through Endless Innovation

These days, picture quality has become one of the most crucial factors consumers consider when choosing a TV. In 1977, Samsung succeeded in the development and mass production of a colour TV, the Colour Economy TV, for the first time in Korea, ushering in the era of colour television for the country. Samsung earned the title of the first colour TV manufacturer in Korea thanks to its steadfast dedication to innovation, and the company was never complacent about the colossal success of its black and white TV model, the Econo TV, which took the lion’s share within the monthly TV market at the time[1].

Samsung’s first LED TV, launched in 2009, wowed the world as a breakthrough in TV technology[2].

Next to be developed was the LCD TV, and, in 2009, Samsung unveiled its breakthrough model – the Samsung LED TV. The LED TV was the culmination of all the innovative technologies available at the time, allowing for unrivalled picture quality brought about by light-emitting diodes. All components of Samsung’s LED TV were designed anew, and the number of patents acquired for this model exceeded 3,000.

Samsung’s QLED TV made its global debut at CES in 2017.

In 2017, Samsung then went on to introduce the world’s first QLED TV based on cadmium-free quantum dot technology at the Consumer Electronics Show (CES). The company’s innovative TV was at the centre of attention that year, boasting superb picture quality.

A year later, the company brought to the market a QLED 8K model that incorporated 8K resolution into Samsung’s proprietary quantum dot technology. It featured Direct Full Array, a backlight technology able to precisely control the lighting balance across virtually every part of the picture on-screen, as well as 8K AI Upscaling, an upscaling technology designed to intelligently upgrade lower-quality videos into vivid 8K resolution.

Pictured: Hyunchul Song from the Product Development Group

“In 2020, Samsung unveiled the world’s first[3] virtually bezel-less TV that practically eliminates the bezels from around the display,“ said Hyunchul Song from the Product Development Group. “A year later, we further solidified our position as an industry leader by introducing our Neo QLED technology based on Quantum Mini LED displays. From FHD through to 8K, we have undertaken ceaseless efforts to develop innovative products that offer differentiated experiences based on consumer needs.”

Striving for Superior Picture Quality Through In-Depth Research Into Human Behaviour

Samsung continues to strive to offer the best possible viewer experiences by delivering incredible picture quality. However, what does “good picture quality” mean to someone who works on its development?

Pictured: Youngseok Han from H/W Platform Lab of Samsung’s Visual Display Business.

“Picture quality is considered good when it delivers a sense of reality to the viewer that feels as if you are witnessing the images on-screen first-hand,” explained Youngseok Han, a developer from the H/W Lab. “To ensure good picture quality, display performance indicators such as high resolution, high luminance and excellent colour expression are essential. What also matters is how well-balanced the other cutting-edge technologies of the display are, including the chip design, the picture quality algorithms and the sound.”

Han went on to provide further insight into the importance of balance to the corresponding picture quality. “The factors that impact picture quality the most are how well you organise the various relevant technologies. These include those designed to reduce distortion and any image transmission noise, those that reproduce colours precisely and richly and create sharp contrast for more vivid, clear images and those motion technologies that ensure the movement of objects on-screen appears smooth and fluid.”

It would be difficult to develop good picture quality with just one singular technology, no matter how great that technology is. This is why Samsung is committed to developing innovative technologies through all kinds of different approaches without resting on their laurels as a leader in the industry. Recently introduced on the 2023 Neo QLED TV, Real Depth Enhancer is one of the new features that has been developed to the end of further improving picture quality.

Real Depth Enhancer. Image simulated for illustrative purposes.

When human eyes are focused on an object, attention is directed onto the object by optimising sharpness, clarity and texture, all while also maintaining the background scene. Samsung’s Real Depth Enhancer technology was developed based on an understanding of this human behaviour, and harnesses AI to automatically separate an object from its background to create a greater sense of depth and make the images truly pop.

Furthermore, Neo Quantum Matrix Pro technology improves the playback of fine details through precise control of the quantum mini LEDs. This meticulous adjustment further adds dimension and a sense of reality to the images on-screen.

“Our Real Depth Enhancer technology is the result of an optimisation of all the relevant technologies in a way that takes human psychology into account, instead of focusing only on improving resolution,” noted Han.

From 8K Games to Artworks on Samsung TVs in the Age of 8K Technology

These days, users are being bombarded by new content. Tens of thousands of new pieces of media and content are being published every day across all manner of platforms – but does the same apply to those contents being made in 8K?

Pictured: Sangmin Lee, Head of the Picture Quality Solution Lab.

“Following the recent growth of 8K devices including smartphones, anyone is able to create 8K content and view it in ultra-high resolution,” said Sangmin Lee, Head of the Picture Quality Solution Lab. “High-performance graphics cards also now make it possible for users to play 8K games, meaning that we are already living in the age of 8K UHD.”

Image simulated for illustrative purposes.

Song further detailed the growth of 8K content in today’s viewing market. “There is a growing amount of 8K content available on social media channels, and artists are creating digital artworks in 8K,” he explained. “We added in ‘YouTube Videos in 8K’ feature to the 2023 Neo QLED TV to allow users to peruse the 8K content available on YouTube and explore digital artworks, such as an image in NFT^[4] form, at a single glance.”

Samsung is also taking the lead in expanding the 8K content ecosystem by being at the helm of the 8K Association, a global non-profit organisation established in 2019 with the aim of establishing 8K standards and expanding 8K content. As of February 2023, the association has 33 members, including Samsung, TV panel producers, SoC chip makers and leading content creators. Last year, Samsung released a teaser for The Lord of the Rings: The Rings of Power series in 8K developed in collaboration with Amazon Prime Video, another member of the 8K Association.

Developing Optimal Picture Quality That Takes Viewing Experiences to the Next Level

In order to learn more about the next steps for Samsung, an industry leader in terms of picture quality in the age of 8K technology, Samsung Newsroom asked the three TV professionals what their goals are.

“As a developer, I feel the most accomplished when I hear the feedback that viewers think the images on-screen seem real to them,” said Han. “My goal is to further improve our algorithms by optimising a range of components in order to deliver picture quality that is ‘more real than real’ to viewers.”

For Song, creating technologies that bring real value to users is of the utmost importance. “While the development department works to create the best picture quality through technological innovation, I am more involved in optimising products to bring high-quality experiences to as many viewers as possible,” said Song. “I will continue to deliberate on what other kinds of user value we can bring to our viewers.”

Finally, from Lee’s perspective, the goal is and always has been to provide users with experiences that go beyond simply watching content. “The most important value that a display can provide is to present images that seem more real than reality itself,” explained Lee. “Through the best picture quality algorithms and leading sound performance, the optimal picture quality that is delivered then allows users to enjoy their favourite content without having to worry about adjusting the settings. Our ultimate goal is to offer superb picture quality that enables users to thoroughly enjoy their viewing experiences that go beyond simply watching content.”

Stay tuned to Samsung Newsroom for the second and final part in this series highlighting the role of the 8K TV and the innovative technologies Samsung has been developing to provide the best possible viewing experiences to its users.

[1] For more information, visit: https://news.samsung.com/global/history-of-samsung-electronics-3-meeting-demands-for-energy-efficiency-19751976

[2] For more information, visit: https://news.samsung.com/global/15-years-of-tv-leadership-1-samsung-tvs-a-legacy-of-innovation

[3] https://www.dailymail.co.uk/sciencetech/article-7841467/Samsung-set-unveil-worlds-bezel-free-TV-week-CES-Las-Vegas.html

[4] SAVAGE is not currently available for users in Australia and is expected to launch in April 2023 however this may be subject to delays. SAVAGE is a high quality NFT marketplace featuring 4K/8K video and photography. With over 50 titles expected at launch, SAVAGE is expected to expand throughout the year with more new pieces from top creators and brands.

Today, Samsung Australia has announced the expansion of its QLED display business range with the introduction of the Neo QLED 8K Display.

As businesses increasingly need larger displays to create unique brand moments, promote collaborations or require content to be viewed in with accuracy, Neo QLED 8K Display provides the clarity required for when detail matters.

“The release of our Neo QLED 8K signals a new era in premium display design and is set to completely transform how business can take advantage of digital displays, from creating wow moments for their teams and customers, to viewing information and content with clear precision up and close to the detail,” says Phil Gaut, Senior Director Display and Memory Solutions, Samsung Australia.

“Given the considerable changes in recent times, the way we use visual displays in a commercial setting has evolved, and the need to create exceptional experiences has never been more prevalent as businesses look to win and retain customers as we move into a post COVID world. Samsung’s Neo QLED 8K Display is a way for businesses to ensure they stay aligned with what stakeholders are now looking for and future-proof their business.” Gaut concludes.

Display Brilliance

Picture quality continues to be essential for businesses across a range of industries. Whether it is in the boardroom, shopping center, medial practice or control room, the same objective to deliver outstanding picture quality remains at the core. The introduction of Neo QLED 8K Display not only future proofs businesses but also delivers a next-generation display experience thanks to AI Upscaling technology that enhances content to be displayed in a crisp 8K picture quality.[1]

To deliver the high level of detail, Neo QLED 8K Display are packed with more light sources than previous Samsung Professional Displays. The improved backlight provides enhanced detail and a bold contrast with precise dimming which is powered by Quantum Matrix Technology Pro that controls the Quantum Mini LEDs with optimum precision.

This new range of displays is powered by more than 33 million pixels to ensure that the visual output is ideally suited for large screens whether showcased at work or in customer-facing engagements. Neo QLED 8K Display allows for high level of detail to be captured and images to be presented with unbelievable accuracy.

Neo QLED 8K Display also features DICOM Simulation Mode, this allows the display to meet 100 percent of grayscale which is required by DICOM standard to help to simulate medical images such as X-rays[2]

Fit to Match Virtually Any Room

Neo QLED 8K Display features a slim silhouette and minimal bezel that almost disappears providing clear screen real estate with no distractions. Samsung has made significant enhancements to its portfolio of digital signage, streamlining its design and minimising clutter. Businesses now have the tools to be creative in how exactly they want their message displayed – whether hanging on a wall or hanging vertically.

Samsung’s Neo QLED 8K Display has been designed to match the lighting conditions of its surroundings to deliver a consistently clear picture quality. Adaptive Picture Mode and Anti-Reflection Technology minimizes distraction in brightly lit areas, while Adaptive Picture Mode delivers real-time optimisation of content brightness and picture quality in varying lighting conditions.

Availability

Samsung Neo QLED 8K Display is available now in a range of sizing’s to accommodate for differing business needs including models sized from 65”, 75”, to 85”.

For enquiries please contact: https://www.samsung.com/au/business/display-opt-in/

Learn More: https://www.samsung.com/au/business/smart-signage/8k-signage/

[1] Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content

[2] DICOM® – Digital Imaging and Communications in Medicine – is the international standard for medical images and related information. DICOM Simulation Mode is for non-diagnostic, reference purpose only.

To answer eight common questions about 8K, Samsung Newsroom reached out to Bill Mandel, President of the 8K Association and Vice President at Samsung Research America and Chris Chinnock, Executive Director of 8K Association. Read on to learn more about topics like the state of the 8K ecosystem, market prospects, leading industry players, 8K content production methods and what users can expect for the future of the technology.

Q: Who’s leading the creation of the 8K ecosystem?

In 2018, Samsung and a handful of other TV and panel makers planned the organization of a trade group focused on the evangelization and development of the 8K ecosystem. They approached Insight Media’s Chris Chinnock to discuss the future development of products and content. They also took concrete steps to establish the 8K Association (8KA) by developing the 8K Association Certified logo for 8K TVs and establishing consumer and industry-facing educational materials.

This was how the 8K Association was created in 2019 to benefit users, content creators and technology developers alike. Since then, the 8KA has put out a variety of materials to teach people about 8K technology, including a detailed “State of the 8K Ecosystem” report, educational seminars and webinars, and a weekly news service called The 8K Monitor. The Association also has a number of committees involved in developing new 8K TV specs and testing methods, along with encoding and decoding activities, content creation, marketing and promotion and more, with the goal of expanding the 8K ecosystem. Moreover, the 8KA continues to work with several standards development organizations to help create 8K specifications and support the technology’s certification.

Q: What kinds of companies have joined the 8KA?

When the 8K Association was created in 2019, it featured just five member companies. Having focused its efforts on expanding the 8K ecosystem over the last three years, the Association now features 30 members in all, which include not just TV brands but also panel makers, chip makers, content creators, streaming service providers and equipment providers, among others. Global companies like Google, IMAX, and Intel are some of the leading brands that have joined the 8K Association and are helping to bring consumers the best 8K experiences across as many devices as possible. (See the 8KA’s full list of partners.)

Q: What makes 8K-enabled devices different from others?

In addition to announcing Test Specifications at IFA 2019 and CES 2020, the 8K Association has established common industry standards, including an 8K certification program, to enable consumers to enjoy consistent, high-quality 8K experiences.

The certification program is enhanced each year through the addition of specific criteria, and strict evaluations are conducted based on various requirements. The program is composed of elements that provide users with more three-dimensional, highly immersive experiences. These include video decoding and multi-channel surround sound that supports a wide variety of 8K streaming content, as well as resolution, brightness, color and connectivity, which ensure high performance on large screens.

Q: How many 8K-enabled devices are currently on the market?

The number of 8KA Certified TV models is increasing each year. With the launch of its 2019 QLED 8K displays, Samsung became the first manufacturer in the industry to feature a complete lineup of 8KA Certified TVs. As of August 2021, 47 Samsung 8K TVs have received the 8KA Certified logo. Today, Samsung, Hisense and TCL have introduced more than 70 8KA Certified TVs to the market.

Q: How is 8K content typically produced and distributed?

A great deal of 8K content is captured using cinema-grade 8K HDR cameras. However, most of this content is finished in 4K or HDR resolution before being distributed to consumers.

That said, it is clear that the amount of 8K content available continues to expand. Content platforms YouTube and Vimeo also feature a great deal of short-form 8K content, which is mostly focused on nature and travel. This is quite similar to the way that 4K content was introduced to the market. The 8K Association is working to put the pieces in place to enable more 8K movies and shows to become available to consumers.

Q: Will 8K TV users be able to freely enjoy high-quality video even if native 8K content is not widely available yet?

8K devices’ AI-assisted upscaling technology allows users to overcome the issue of not having enough native 8K content. Samsung’s 8K TVs in particular are capable of improving resolution and picture quality using deep learning AI technology. The technology precisely analyzes various elements of every frame of content, including lines, details and noise levels, in order to upscale low-quality images to 8K.

Q: Will we be able to game in 8K?

Major gaming consoles are expected to support 8K playback through the HDMI 2.1 interface, and 8K gaming will also be possible with 8K TVs’ upscaling technology. On the PC gaming side, high-end graphics cards from manufacturers like Nvidia and AMD may include support for 8K output, even with features like ray tracing and upscaling enabled on the GPU. Although the 8KA has not yet introduced an 8K certification program for games, it is closely monitoring this area and exploring various options.

Q: What is the outlook for 8K’s adoption and expansion?

8K’s expansion is centered around users who long to test out and adopt the latest display technology. If this trend continues among these users who have historically led the widespread adoption and acceptance of new technologies, over time, this will lead to both reductions in cost and the establishment of a larger content experience ecosystem. This was the path for HD’s adoption, and 4K followed a similar route. We are seeing a similar pattern when it comes to 8K’s adoption, which has been aided by the work of organizations like the 8K Association.

For more information on the 8K Association, visit https://8kassociation.com/.

Samsung Electronics has today announced the local availability of the 2021 model of its boundary-pushing LED modular display, The Wall. The Wall is a statement LED solution that can provide businesses with the opportunity to captivate audiences with stunning lifelike displays. With the new AI processing technology, upgraded 120Hz frame rates, and versatile installation options, this year’s The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

Spectacular picture quality and detail

The Wall’s Black Seal Technology blankets the screen with incredible uniformity, creating a seamless canvas for purer black levels with enhanced depth, delivering amazing contrast and immaculate detail. With 1,600 nits peak brightness, The Wall provides clear images that stand out even in bright room environments. Colours leap to life with Ultra Chroma technology that is designed to produce narrower wavelengths to create RGB colours.

The 2021 model offers The Wall’s most detailed picture quality featuring 8K resolution, with a 120Hz refresh rate and Simple 8K playback with just one Snowbox. The Wall can be configured horizontally for up to 16K resolution with a 15,360 x 2,160-pixel arrangement. Its massive screen measures over 1,000 inches, creates a completely expansive canvas for showcasing content.

Enrich every image, every experience

The Wall comes with built-in Micro HDR and Micro Motion advanced picture refinement, featuring 20-bit processing that presents a smooth viewing experience and colour mapping with stunning accuracy – suitable across different commercial environments. The Wall also includes four picture-by-picture screens (PBP), allowing for four different content sources, all of which can be displayed simultaneously in 4K resolution. The 4-PBP function can be used for business purposes where multi-screens are needed.

“The Wall continues to drive innovation across the LED category. It’s the latest in big-screen technology and the future of display. Samsung continues to leverage its expertise in the professional display industry to remain at the forefront of innovation. The enhancements to The Wall are a stunning example of our commitment to the future of the industry,” said Phil Gaut, Senior Director of Display and Memory Solutions at Samsung Australia.

“The Wall is a unique technology that delivers a stunning picture, and will be offered in customisable formats. The Wall propels LED display technology into new realms of possibility by providing businesses with the opportunity to visually enhance, and completely transform spaces, such as lobbies, boardrooms, and showrooms.”

Intelligent upscaling

With the new AI processing technology, upgraded 120Hz frame rates, and versatile installation options, this year’s The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

A new Micro AI Processor is designed to instantly analyse and optimise every frame of the video to deliver the best picture quality possible. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Micro AI Processor can optimise picture quality up to 8K resolution, helping to improve contrast and reducing noise.

Seamless design, endless possibilities

This year’s model is easier to install thanks to new wireless docking connections and a bezel-less design, resulting in a cabinet depth half as deep as the previous model. With modular technology, the 2021 The Wall can be installed in a variety of positions, including concave, convex, ceiling, hanging, inclined and L-type. In addition, users only need to adjust once per cabinet with Factory Seam Adjustment, eliminating module-by-module adjustment and saving time.

All of The Wall’s features are delivered with safety top of mind. TÜV Rheinland awarded its Eye Comfort Certification for minimised blue light emission, while its EMC Class B certification minimises electromagnetic waves for safe installation in homes.

“The possibilities are endless. And its potential is limitless. The Wall makes a bold and breathtaking statement like no other,” said Phil Gaut, Senior Director of Display and Memory Solutions at Samsung Australia.

Samsung’s 2021 The Wall is now available in Australia. For more information, please visit:

https://samsung.com/au/business/smart-led-signage/led-signage-the-wall/lh016iwamwsxu/

Samsung Electronics Australia has today unveiled the future of home entertainment, with its most impressive TV portfolio to date.

Debuting in 2021 is the revolutionary Neo QLED range, a completely new innovation from Samsung that delivers the ultimate in picture quality for big screen TVs. Samsung will also launch an expanded QLED 4K line-up and lifestyle TV portfolio with a brand new The Frame.

Samsung, the global leader in TV for 15 consecutive years1, will continue to build on its success in 2021 with its latest range of televisions. From its flagship Neo QLED 8K TV through to its entry level Crystal UHD and lifestyle line-up, the range underscores Samsung’s commitment to delivering the best home entertainment experience at a range of prices and designs to suit every Australian home.

Neo QLED: The pinnacle in big screen TV

Neo QLED delivers a quantum leap in TV display with the flagship 8K (QN900A) and 4K (QN90A) models – pushing the large screen experience to the next dimension through a complete new light source to deliver deep blacks, vibrant colour and incredible sound wrapped in a stunning design.

“What we watch and how we watch it has changed, and as we enter our 15th year as market leader¹, it is our role to continue to provide industry pioneering innovations that is designed for the way we live,” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia.

“Neo QLED technology is a game-changer for big screen TVs in Australia, we’ve reengineered how the picture comes to life. We know Australians are buying bigger TVs and that picture quality is the number one consideration for many customers when upgrading, Neo QLED will offer incredible contrast, colour and brightness to deliver an unparalleled viewing experience” continued Mr Senior.

This new technology is taking QLED to the next level enabled by a new light source, Quantum Mini LED, which is precisely controlled by Quantum Matrix Technology and Neo Quantum Processor, a powerful picture processor optimised for Neo QLED.

The exclusive Quantum Mini LED is 1/40 of the thickness of a standard Samsung LED, which is achieved by replacing the traditional Samsung LED module lens with a Micro Layer that allows for more precise light control in a smaller package. The Quantum Matrix Technology then enables ultra-fine and precise control of the densely packed LEDs.

Neo QLED TVs are packed with more light sources than other Samsung LED TVs providing ultimate control in producing a picture quality to elevate the big screen experience.

Samsung’s Neo QLED 8K TV (QN900) will also feature Samsung’s Infinity Design —a nearly bezel-less screen providing an immersive viewing experience in a sleek design and form factor.

The Neo QLED 8K’s attachable Slim One Connect box offers a fresh new design to assist with cable management, it can now be attached to the TVs or sit separately on a cabinet, allowing for an easier install and cleaner aesthetic.

The Neo QLED 8K TV also packs in several premium, room-filling audio features, including Object Tracking Sound (OTS) Pro which offers dynamic sound corresponding to the movement of objects on screen. SpaceFit Sound is designed to analyse the installed TV’s physical environment and output immersive sound tailored specifically to your space at home.*

Pioneering Lifestyle TV Category: A TV design for every home

Samsung continues to reimagine the role of TV in the home and deliver innovative new ways consumers can experience content, art and stunning design in 2021.

Samsung’s extensive lifestyle TV range will see a brand new The Frame, alongside new design forms and software updates across the range. The Frame will feature a significantly slimmer profile, new bezel options and The Art Store continues to add new works, now offering 1,400 pieces from world-renowned galleries, allowing you to transform your home into your own personal gallery.2

Samsung’s award-winning lifestyle product portfolio will continue to range The Premiere, the ultra short throw triple laser 4K smart projector which transcends the at home cinema experience, The Sero, The Serif and The Terrace TV which is built for outdoor entertainment3, delivering 4K QLED picture and Smart TV features.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so to do the features and technology across our Samsung TV lineup. With near-endless options for customisation, Samsung’s lifestyle TV portfolio continues to redefine the category, how a TV can be used and incorporated beautifully into a home,” explains Jeremy Senior.

Innovations in Sustainability

Samsung’s eco packaging solution will be brought to all TV products to responsibly manage waste created from product purchases by allowing customers to repurpose TV boxes into small-scale pieces of furniture.

The award-winning sustainable packaging design extends to the solar cell-powered remote control, which is predicted to assist in preventing the wastage of around 99 million AAA batteries globally over the course of seven years of TV usage4.

“We will also see the introduction of a sustainable TV remote, partially made out of recycled plastic that will charge via solar or indoor lighting to assist with reduced disposable battery waste.5” explains Jeremy Senior.

Samsung’s 2021 TV range will be available through various retail outlets nationally from Friday 5 March.

For more information on the 2021 TV range and specifications, visit the Samsung website.

Pricing and Availability

SERIES                                    SKU                               DESCRIPTION                     RRP

Neo QLED 8K                 QA85QN900AWXXY              85″ QN900A                      13,999

QA75QN900AWXXY              75″ QN900A                      10,499

QA65QN900AWXXY             65″ QN900A                      7,579

QA85QN800AWXXY             85″ QN800A                      10,499

QA75QN800AWXXY              75″ QN800A                      7,579

QA65QN800AWXXY             65″ QN800A                      5,599

Neo QLED 4K                 QA75QN90AAWXXY              75″ QN90A                         6,399

QA65QN90AAWXXY             65″ QN90A                         4,899

QA55QN90AAWXXY             55″ QN90A                         3,849

QA50QN90AAWXXY             50″ QN90A                         2,899

QA85QN85AAWXXY              85″ QN85A                         7,579

QA75QN85AAWXXY              75″ QN85A                          5,249

QA65QN85AAWXXY              65″ QN85A                         4,429

QA55QN85AAWXXY              55″ QN85A                         3,379

QLED                                   QA65Q80AAWXXY                 65″ Q80A                           3,489

QA55Q80AAWXXY                 55″ Q80A                           2,679

QA85Q70AAWXXY                 85″ Q70A                            5,829

QA75Q70AAWXXY                  75″ Q70A                            3,499

QA65Q70AAWXXY                 65″ Q70A                            2,799

QA55Q70AAWXXY                 55″ Q70A                            2,209

QA85Q60AAWXXY                 85″ Q60A                           4,619

QA75Q60AAWXXY                  75″ Q60A                           2,889

QA65Q60AAWXXY                  65″ Q60A                          2,189

QA55Q60AAWXXY                  55″ Q60A                           1,729

Crystal UHD                   UA85AU8000WXXY               85″ AU8000                     3,389

UA75AU8000WXXY               75″ AU8000                      2,259

UA65AU8000WXXY               65″ AU8000                      1,689

UA55AU8000WXXY               55″ AU8000                      1,349

UA50AU8000WXXY               50″ AU8000                     1,129

UA43AU8000WXXY               43″ AU8000                     1,017

FHD                                      UA32T5300AWXXY                32″ T5300                         619

The Frame                        QA75LS03AAWXXY                75″                                       4,079

QA65LS03AAWXXY               65″                                       2,899

QA55LS03AAWXXY               55″                                       2,329

QA50LS03AAWXXY               50″                                      1,979

QA43LS03AAWXXY               43″                                      1,629

QA32LS03TBWXXY                32″                                      919

The Premiere                 SP-LSP9TFAXXY                     9 SERIES                            10,999

SP-LSP7TFAXXY                     7 SERIES                             5,999

The Terrace                    QA75LST7TAWXXY                 75″                                       10,999

QA65LST7TAWXXY                65″                                       7,999

QA55LST7TAWXXY                55″                                       5,999

The Sero                            QA43LS05TAWXXY                43″                                       2,329

The Serif                         QA55LS01TAWXXY                 55″                                       2,099

QA43LS01TAWXXY                 43″                                       1,499

¹ Source – Ombia Jan – 2021. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third party’s own risk. https://news.samsung.com/global/samsung-named-no-1-global-tv-manufacturer-for-15-consecutive-years

² Compared to previous Frame models. Bezels sold separately. Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required.

³ Install undercover, protected from direct sunlight and severe weather.

⁴ Figures and product information based on internal research and sourced from news.samsung.com

⁵ SolarCell Remote contains about 24% recycled content.

Samsung Electronics Australia has today announced the Australian pricing and availability of its 2020 QLED 8K range, which includes two models, the Q950T and Q800T.

Available in 85-inch, 82-inch, 75-inch and 65-inch screen sizes, the 2020 QLED 8K range has been selected to meet Australian demand for large screen formats and deliver the pinnacle of Samsung QLED picture quality, definition, and immersive viewing.

“Last year, Samsung was the first brand to launch 8K TV in Australia. We continue to pioneer the premium TV category with further breakthroughs that are delivered in the next generation in 8K QLED TVs.

“The Q950T QLED 8K is the marquee television in Samsung’s 2020 range and is the ultimate in our big-screen innovation and design. It delivers content that seems breathtakingly real. It feels like you could step right into it. This picture quality is impeccable and is presented in a stunning and sleek design.

“Our latest QLED 8K range is designed with an Infinity Screen which provides a fresh, new take on TV form factor that is sure to impress those seeking the very best that Samsung has to offer.” Hass Mahdi, Director of AV, Samsung Electronics Australia.

Samsung’s flagship QLED 8K TV range combines a striking, ultra-thin form factor, amazing 8K picture quality, and impressive surround-sound audio. Plus, the Q950T introduces the ‘Infinity Screen,’ allowing the picture to etch right to the edge, offering a nearly 99 per cent pure screen to body ratio.

“We’ve been incredibly considered with the development of our 2020 TV and AV range. Entertainment through TV, movies, streaming, gaming and music, brings us together and we’re committed to delivering products, like QLED 8K that enhance our lifestyle in and around the home.” Hass Mahdi, Director of AV, Samsung Australia.

Uncompromised Viewing Experience

Equipped with the AI-enabled Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that are designed to automatically upscale non-8K content to pristine 8K resolution. Whether people enjoy sports, movies, TV shows in HD, 4K, or 8K, formats, this range of TVs can detect, transform, and deliver content through an incredibly sophisticated AI system which includes on-board upscaling and ‘deep learning’ algorithms.1

Refining the Picture Experience for any Setting

With a feature called Adaptive Picture, it can optimise the screen to both ambient conditions and individual images. Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand, providing seamless playback for 8K content from providers like YouTube and devices that capture 8K content, like the Samsung Galaxy S20.

The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimisation, and contrast ratio.

Breakthroughs in Samsung Audio Innovation

Building off the picture quality amplification are the QLED 8K’s incredible sound features –Object Tracking Sound+ (OTS+), and Active Voice Amplifier. Object Tracking Sound+ uses multiple speakers placed around the chassis of the TV for an enhanced surround-sound immersion to match the breathtaking on screen images.2

 
When paired with the HQ-Q800T soundbar, the TV’s speakers sync with the soundbar in a feature known as Q-Symphony to serve as an additional audio channel and create a more dynamic soundscape. These features are designed to maximise cinematic sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences.3

 
Active Voice Amplifier is engineered to produce clarity in verbal scenarios at just the right time, elevating the sound of voice over the background noise to ensure clear and consistent audio in your favourite scenes.

The Samsung QLED 8K range, is available from today across all leading retailers. For more information visit samsung.com.au.

Pricing RRP:

Q950T

85-inch $21,999

75-inch $13,499

65-inch $9,999

Q800T

82-inch $11,649

75-inch $8,699

65-inch $6,399

¹ Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

² Performance and quality of sound effects may vary by TV, room environment and source device.

³ Feature availability may vary by mobile device and TV model. All Samsung Soundbars sold separately.

Samsung Electronics Australia has today announced the local launch of its 2020 QLED TV range, featuring its most advanced, stylish, and expansive portfolio to date. As a pioneer in 8K technology, Samsung continues its commitment to innovation and making high quality 8K and 4K experiences. With smart AI upscaling, enhanced in-TV audio, and a broad range of large-format panels (over 75-inches), Samsung is offering the ultimate entertainment experience from the comfort of your own home.

Big Screens, More Options, and Smart AI Upscaling

This year’s flagship model, the Q950T, boasts an ultra-thin profile and boundless Infinity Display allowing the picture to etch right to the edge, offering nearly 99 per cent pure screen. The introduction of 85-inch QLED TV models is in response to Australian’s demand for big-screen in-home experiences at a range of price points. Samsung’s AI upscaling is now more advanced than ever with a new Quantum Processor, offering pixel-by-pixel image enhancement, enabling the panel to adapt to the viewer’s favourite content or external environment to deliver an amazing picture.

“Australians continue to demand bigger and better entertainment experiences from the comfort of their homes which is why we’re launching our widest range of TVs that feature the best in immersive visual and audio innovation,” said Hass Mahdi, Director of Audio Visual Division, Samsung Australia. “Along with breaking new ground in QLED 8K and 4K TV innovation, Samsung is also offering more options in design across our lifestyle TV range with new additions to our iconic offerings in The Frame, as well as The Serif, which seeks to transform the traditional role of the TV in the home.”

Innovation in TV Audio Experiences and Soundbar Integration

The 2020 QLED 8K TV range introduces an innovative new Samsung TV audio experience with Object Tracking Sound + (OTS+): an in-panel technology that tracks the on-screen action from scene to scene. This technology emits sound from speakers in the top, bottom and sides of the rear of the TV, and is projected to reflect off nearby surfaces to deliver an incredible immersive experience that puts you right in the middle of the action.

Q-Symphony technology also enables seamless cooperation between this innovative new TV sound technology and Samsung’s Q Series soundbars to deliver an extra layer of richness and audio detail. Q-Symphony technology then synchronises sound between these TVs and Samsung Q Series Soundbars for extra richness and a truly immersive surround sound experience.

“Samsung understands the critical importance of immersion when enjoying the latest TV experiences,” said Mahdi. “We have invested in two new innovations, OTS+ and Q-Symphony, in order to transform the audio experience that our TVs offer both standalone and when used with our latest soundbars.”

Bolstering Samsung’s support for gaming enthusiasts, select QLED TVs also include Dynamic Black Equaliser technology, which is designed to ensure clear visibility in dark scenes; Mobile View

Mode to enable multi-tasking on screen; and AMD Freesync compatibility, which delivers seamless and swift action with low input lag.

The new 2020 range also supports a choice of voice-activated assistants, allowing users to choose their preference between Bixby, Google Assistant or Alexa; while panels starting from the Q70T

offer an advanced new Ambient Mode that enables users to select and search by voice, as well as automatically choose music, video, or a daily ambient routine to match their mood.

Pioneering the Lifestyle TV Category

In addition to this expansive 8K and 4K offering, Samsung is also continuing its commitment to delivering new lifestyle experiences. The Frame, which has the ability to turn its screen into a beautiful piece of artwork when not in use and has three customisable bezels options; brown, beige and white, for seamless integration to blend into the aesthetics of the home. Alongside the existing range of sizes of 55-inch and 43-inch, The Frame now also comes in an expanded offering of 75-inch, 50-inch, and 32-inch. The Frame continues to use Samsung’s QLED technology to offer a stunning picture quality.

Also, Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier than ever for to bring a selection of 1,200 artworks to life in their home. The Ronan and Erwan Bouroullec-designed The Serif TV, will also now feature the same updated Smart Hub functionality as the rest of the QLED TV range and will be available in 43-inch and 55-inch models. Samsung also announced an addition to their Lifestyle TV portfolio, The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats. Consumers can expect to enjoy a variety of content – including social media, movies and other personal videos – in whatever display orientation mirrors their mobile device.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest big-screen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Mahdi.

Pricing and availability

Samsung’s new range will be available through various retail outlets nationally with the following recommended retail prices:

QLED 8K

Q950T

85-inch             $TBC

75-inch             $TBC

65-inch             $TBC

Q800T

82-inch             $TBC

75-inch             $TBC

65-inch             $TBC

55-inch             $TBC

QLED 4K

Q95T

75-inch             $6,999

65-inch             $4,649

55-inch             $3,499

Q80T

85-inch             $7,549

75-inch             $5,249

65-inch             $3,499

55-inch             $2,549

Q70T

85-inch             $6,399

75-inch             $4,049

65-inch             $2,699

55-inch             $2,099

Q60T

75-inch             $3,349

65-inch             $2,199

55-inch             $1,729

Lifestyle

The Frame

75-inch             $4,649

65-inch             $3,149

55-inch             $2,299

50-inch             $1,949

43-inch             $1,599

32-inch             $919

The Serif

55-inch             $2,099

43-inch             $1,499

Crystal UHD

TU800

82-inch             $3,939

75-inch             $2,589

65-inch             $1,699

55-inch             $1,369

50-inch             $1,129

43-inch             $1,019

Please note, pricing and availability for QLED 8K and The Sero will be announced at a later date. For more information on the 2020 AV range, visit the Samsung website.

Samsung Electronics Australia has today launched its most advanced and extensive range of soundbars, engineered to deliver incredible and immersive audio experiences that can support style, feature, and performance demands of Australian homes.

The Samsung Q Series, T Series, and the design-focused S Series soundbars offer a broad selection of premium solutions for almost any household. The 2020 soundbar range is also engineered to complement Samsung’s latest QLED TV range through a new innovation that combines TV and soundbar speakers called, Q-Symphony.

The premium Q Series is a perfect match for QLED with Samsung Acoustic Beam Technology, adding depth and surround sound that makes your entertainment come alive. The accessible T Series product features include 3D surround sound via DTS Virtual X support, and powerful wireless bass that you can feel.

Created to be a stylish and smart standalone soundbar as well as an amazing stereo speaker system when required, the S Series features side-firing Horn Speakers that create a wide soundscape, incorporating Samsung’s Acoustic Beam technology to deliver an impressive sense of height. When combined, these fill the room with immersive sound equally suited to music and movie content. The compact all-in-one body design with premium textile wrap by Kvadrat also allows the soundbar to fit comfortably under Samsung televisions without obscuring the screen.

“Samsung is deeply invested in engineering and designing amazing audio products that create a highly immersive listening and TV viewing experience for the home,” said Hass Mahdi, Director of the Audio Visual Division, Samsung Australia. “The Q Series, T Series and S Series ranges are an incredible extension of our commitment to delivering a stunning range of soundbars that will offer Australians the ultimate in Samsung design, innovation and audio.”

The Q800T, Q70T and Q60T soundbars offer Samsung’s proprietary Acoustic Beam technology feature, along with the revolutionary Q-Symphony feature, which harnesses the power of Samsung’s 2020 QLED 8K TVs by synchronising the soundbar and in-TV speakers for a truly immersive surround sound experience.

For smarter, easier integration into consumers’ lives, the Q800T soundbar also comes with the choice of Samsung’s Bixby voice assistant or Amazon Alexa compatibility, and has wireless connectivity, allowing Australians to connect their soundbar to their TV via Wi-Fi to reduce cable clutter.

In addition, the Q800T and Q70T soundbars are equipped with True Dolby ATMOS and DTS:X surround sound technology, which delivers cinematic sound by having both overhead and directional sound for an incredibly immersive experience.

Samsung is also happy to guarantee Australians peace of mind in their soundbar purchase by covering their Q Series soundbars (Q800T, Q70T & Q60T) with a 60 Day Money Back Guarantee.* from launch until the 31st of July, 2020.

Pricing and availability

Samsung’s new range will be available through a variety of retail outlets nationally with the following recommended retail prices.

Q Series

HW-Q800T/XY $999

HW-Q70T/XY $899

HW-Q60T/XY $799

S Series

HW-S61T/XY $599

T Series

HW-T650/XY $599

HW-T550/XY $499

HW-T450/XY $349

For more information on the 2020 Soundbar range, visit the Samsung website.