Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra in Cobalt Violet

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the Galaxy’s first mobile phone with a built-in Privacy Display[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — with significant gains[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[5] provide proactive and relevant context-aware suggestions, while Now Brief[6] surfaces timely reminders for important events. A choice of agents[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,[8] keeps footage vibrant even in low light, and Super Steady, [9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Galaxy Buds4 Pro in White

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, which is optimised for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation^[13] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[14] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available in Australia through carriers, retailers, Samsung.com and Samsung Experience Stores. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Samsung has also launched the New Galaxy Club in Australia – an upgrade and protection program. Offering up to 50% of an eligible device’s recommended retail price back when customers move to an eligible next-generation Galaxy phone between 9 to 13 months after signing up. The program also includes Samsung Care+ for repairs and support, and it’s available with the Galaxy S26 series via Samsung.com/au on a monthly or one-year upfront plan[15].

Australian launch events, activations and campaigns

To celebrate the official launch of the Galaxy S26 series and Galaxy Buds4 series this month, Samsung Electronics Australia will host a series of exciting activations for customers across the country.

On 14–15 March, three flagship Samsung Experience stores across Melbourne (Chadstone), Brisbane (Mount Gravatt) and Sydney (Parramatta) will celebrate the release of the Galaxy S26 series with immersive in-store experiences featuring live product demos, and Galaxy AI interactive photo opportunities. A live DJ will provide a party vibe, and there will be exclusive Samsung giveaways including the chance to win a Galaxy S26 Ultra, Samsung vouchers and other exciting prizes[16].

‘Elephant in the Room’ Microdrama series campaign

Samsung also announced today the launch of its Galaxy S26 series local creative campaign via Clemenger BBDO across social media, subscription video on demand, broadcaster video on demand and out of home advertising and Samsung TV Plus. It celebrates the explosive growth of short-form vertical storytelling with an original Microdrama series, “The Elephant in the Room”, which seamlessly integrates Samsung’s latest Galaxy S26 and connected ecosystem into an engaging narrative.

Completely shot on Galaxy, the three-part series follows Jasmine, a 23-year-old office worker racing to crack a mystery ahead of a high-stakes client meeting, navigating tense office dynamics with her formidable boss Penny, office crush Alex, nepo baby colleague Molly and inscrutable HR lead Margaret. All while authentically highlighting key features of the Galaxy S26 Ultra in her daily life, including its 100x camera zoom[17], Privacy Display and Nightography capabilities.

Sydney’s Central Station Domination

From 2 March to 23 May, Samsung Electronics Australia will deliver a market-first 100% takeover of Sydney’s Central Station Central Walk engaging the 4.4 million monthly visitors with immersive branding across walkways, 3D screens and floor media.

The campaign extends beyond the station through strategic content partnerships, including audio integration with some of Australia’s most popular podcasts. From 26 February, Jack Post (The Common Man) will be including host reads within LiSTNR’s Hamish & Andy show (881,000 monthly downloads) and, from 6 March, Shameless Media (1.6 million monthly downloads) will integrate key Galaxy S26 series features into the popular “Everyone has a secret” podcast.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2] Galaxy’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon® 8 Elite Gen 5 processor available on Galaxy S26 Ultra model only.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[7] Availability may vary by region/country and language.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[13] Available on Buds4 Pro.

[14] AI features require a compatible Samsung Galaxy phone.

[15] The ability to purchase New Galaxy Club (generally) is available to consumers only via Samsung.com and through the Enhanced Partnership Program (excluding the Samsung Staff Portal). It is not available to customers shopping on Samsung Business Shop. New Galaxy Club and Samsung Care+ are not insurance products. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ and New Galaxy Club promotion benefit, registration may be required. For detailed information, please visit https://www.samsung.com/au/new-galaxy-club/.

[16] T&CS apply. Visit Chadstone, Mount Gravatt or Parramatta Samsung Experience Stores for full details.

[17] Zoom distances past 10x zoom may express some image deterioration.

Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs incredible sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience. For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC)[1] and a state-of-the-art enhanced Adaptive Equaliser(EQ), to help supply full-spectrum sound as true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move, and live throughout the day.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best and most satisfying listening experience we’ve ever created.”

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung has established a computational design based on more than hundreds of millions of global ear data points and over 10,000 simulations[2]. The Buds4 series features an ultra-sleek, ergonomic fit with smaller[3], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilised blade includes a premium metal finish and an engraved pinch control[4] area designed to help users easily locate and adjust settings. The new, transparent, clamshell-type cradle makes storage and charging more intuitive and convenient— while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways. Galaxy Buds4 Pro and Buds4 are available in White and Black with a refined matte finish, as well as an online-exclusive Pink Gold for Buds4 Pro, only available on Samsung.com/au.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that helps to make efficient use of space. By maximising the vibration area and minimising the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%[5]. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio[6] — ultimately delivering high-fidelity sound as true to the original recording. These enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. Also, the outer microphone is strategically placed on the upper side of the metal finish to maximise Active Noise Cancellation functionality while minimising feedback from wind and other external factors.

Maximised Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC is designed to tune out noise from heavy transit sounds to everyday background noise, helping to ensure an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancelling reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ[7] allows for full media immersion, minimising noise leakage by analysing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real-time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call[8] utilises super wideband call technology to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents[9] — including Bixby[10], Gemini[11] and Perplexity[12] — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier than ever to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Buds setup.[13] Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customise the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture[14] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series is available for pre-order in Australia starting today, with general availability starting March 11.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

Galaxy Buds4 Series Specifications

[1] ANC (Active Noise Cancellation) is off by default, and the Pinch and Hold gesture for ANC can be configured directly in the phone settings for devices running One UI 8.0 and later. For devices running on earlier versions of One UI, configurations can be found in the Galaxy Wearable app.

[2] Based on global ear data research conducted by Samsung Design Innovation Center.

[3] Galaxy Buds4 only.

[4] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and minimum 1.5GB Memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[5] The exact number is 19.8% compared to Buds3 Series.

[6] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

[7] Available on Buds4 Pro.

[8] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​

[9] AI features require compatible Samsung Galaxy phone.

[10] Supports 9 languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.

[11] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[12] The Perplexity app comes pre-installed on S26 Series devices and can be removed at any time. To enable Perplexity to work with compatible Samsung apps and select third party apps, users must grant the necessary permissions in device settings. Functionality may vary depending on app compatibility, user permissions, and available features. Multi step task support may differ by app and use case.

[13] Requires a compatible Samsung Galaxy device, Internet connection and Samsung account.​

[14] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.

[15] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

[16] May vary depending on the availability of the pairing device.

[17] May vary depending on the availability of the pairing device.

[18] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.

Samsung Electronics Co., Ltd. today announced the launch of Galaxy Buds3 FE, the newest addition to the Galaxy Buds lineup. As part of Samsung’s mission to expand its audio innovation to more people, Galaxy Buds3 FE are designed to deliver premium features at an accessible price. Buds3 FE bring more users into the Galaxy ecosystem with an iconic Blade design, upgraded audio performance, and Galaxy AI[1] capabilities.

Galaxy Buds3 FE are designed to offer an enhanced audio experience. Impactful enhancements in the Galaxy Buds lineup build off innovations in core features including Active Noise Cancellation (ANC), call quality, battery life, comfort and more to allow users the freedom to listen where they want, when they want and how they want.

Building on Samsung’s understanding of sound as the most essential part of the user experience. Galaxy Buds3 FE were made for the quiet moments on a crowded train, a call on a windy street and the playlist that powers the walk home. With a larger speaker[2], Buds3 FE deliver rich, powerful sound with deep bass and clear treble.[3] Enhanced ANC[4] reduces ambient noise, creating a more immersive listening experience.  Enhanced call clarity uses a trained machine learning model to isolate your voice, helping to ensure conversations remain clear even in noisy environments. The call experience is also improved by the adjusted microphone position, which is optimised for voice pickup with microphones facing towards the user’s mouth.

Ease of use is central to the Galaxy Buds3 FE design, with intuitive controls that facilitate effortless interactions. Users can simply pinch the Blade to make selections or swipe, for volume control. It’s also easier to connect via the pairing button on the cradle for transitions between Galaxy devices.[5] With Auto Switch, Galaxy Buds3 FE actively detects audio activity and transfers the connection seamlessly for continuous listening across all of your Galaxy devices.[6]

Additionally, AI features and the Buds3 FE design ensure that queuing up the next playlist or translating a conversation from one language to another is always just a word or long press away. When phrases like “Hey Google” are used, Buds3 FE can listen, understand, and respond without a screen or hands, just voice[7]. The experience is fast, natural, and conversational, designed to feel more like talking to a friend than using a device[8]. Users can also check their daily agenda or email without removing their phone from their pocket or bag. For translation[9], they can use Buds3 FE with the Galaxy AI Interpreter[10] app on their smartphone to listen to a lecture in a foreign language or have a conversation with someone in another language.

The Galaxy Buds3 FE Blade Design represents the Galaxy lineup’s distinct visual identity. With a matte dual-tone finish and semi-transparent accents, it reflects a balance of simplicity and expressive detail for a modern but playful aesthetic.

Galaxy Buds3 FE mark a new chapter in expanding the Galaxy Experience. Designed for users who want reliable performance, smart features, and a stylish design at a great value, Galaxy Buds3 FE make it easier than ever to join the Galaxy ecosystem. The earbuds also offer seamless integration with Galaxy devices, including quick access from system settings and app-free control from any screen.[11]

Pricing and availability

Galaxy Buds3 FE will be available from September 26 at particular retailers and available in new colours black and grey. RRP $249.

For more details about Galaxy Buds3 FE, visit https://www.samsung.com/au/audio-sound/all-audio-sound/

Specifications

^* Specifications may vary by market.
^* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[2] Compared to the previous Galaxy Buds FE.

[3] Requires a compatible smartphone.

[4] Active Noise Cancellation (ANC) is on by default, and the Pinch and Hold gesture for ANC can be configured directly in the phone settings for devices running One UI 8.0 and later. For devices running on earlier versions of One UI, configurations can be found in the Galaxy Wearable app.

[5] Connecting Samsung Galaxy Buds as Bluetooth Audio is available regardless of the OS. For devices running One UI 8.0 and later, settings can be configured directly in the phone settings. For devices running on earlier versions of One UI, configurations can be found in the Galaxy Wearable app. Additionally, to use the Galaxy Wearable app, Samsung Galaxy Buds must be paired with a smartphone running Android 11.0 or above with at least 1.5 GB of memory.

*Samsung Account login is required to activate and change the Galaxy Buds3 FE settings on the Galaxy Wearable app.

[6] Auto Switch feature is only available on Samsung Galaxy smartphones and Galaxy Tab devices with One UI 3.1 or later, and on Galaxy Watch4 or later. The devices must be logged in to the same Samsung Account to enable Auto Switch. Availability of certain features of Auto Switch may vary.

[7] Voice wake-up is off by default and can be configured directly in the phone settings for devices running One UI 8.0 and later. The feature uses the phone’s default Digital Assistant setting. Gemini voice wake-up is available on Galaxy Buds3 Pro, Galaxy Buds3 and Galaxy Buds3 FE with One UI 8.0 and later.

[8] Gemini is a trademark of Google LLC. Results for illustrative purposes. Gemini Live feature requires internet connection and Google Account login. Service availability may vary by country, language and device model. Features may differ depending on subscription and results may vary. Compatible with certain features and certain accounts.

[9] Galaxy Buds3 FE supports Galaxy AI features such as Interpreter and Live Translate when paired with compatible Samsung Galaxy devices. Availability of Galaxy AI features may vary by device model.

[10] Samsung Account required. Currently limited to select languages only. See website for full list of languages. Language package must be downloaded prior to use. Translation might not be accurate. Availability and supported features may vary by country, region or carrier. Audio interpretation is only available when wearing Buds and connected to a compatible Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves. If Buds are unavailable, the interpreted content is provided on the screen of your Samsung Galaxy smartphone.

[11] Availability of functions may vary by country, language, device model, apps. Some functional widgets may require a network connection and/or Samsung Account login. Available on Samsung Galaxy devices with One UI 8.0 or above. Additional devices may be supported in the future.