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		<title>AI home appliances &#8211; Samsung Newsroom Australia</title>
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            <title>AI home appliances &#8211; Samsung Newsroom Australia</title>
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        <currentYear>2025</currentYear>
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		<description>What's New on Samsung Newsroom</description>
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				<title>[CES 2026] From Communication to Understanding: Samsung to Unveil the Next Stage of AI Appliances</title>
				<link>https://news.samsung.com/au/ces-2026-from-communication-to-understanding-samsung-to-unveil-the-next-stage-of-ai-appliances?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Mon, 29 Dec 2025 16:03:56 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[AI home appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2026]]></category>
		<category><![CDATA[VIDEO NEWS]]></category>
                <guid isPermaLink="false">https://bit.ly/4qu5tyK</guid>
									<description><![CDATA[In the 1980s, Samsung Electronics developed groundbreaking innovations such as talking refrigerators, air conditioners equipped with microcomputer chips and]]></description>
																<content:encoded><![CDATA[<p>In the 1980s, Samsung Electronics developed groundbreaking innovations such as talking refrigerators, air conditioners equipped with microcomputer chips and microwave ovens with built-in TVs. Over the past four decades, the company has continued to innovate, leading to today’s Bespoke AI appliances that deliver customised solutions for users.</p>
<p>&nbsp;</p>
<p>Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.</p>
<p>&nbsp;</p>
<div class="youtube_wrap"><iframe title="YouTube video player" src="https://www.youtube.com/embed/FFDC5VHreoI?si=oQfF7Jx_B5zU7L5L" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
<p>&nbsp;</p>
<ul>
<li>Features in this video are simulated for illustrative purposes</li>
<li>Sequences in this video are simulated for illustrative purposes.</li>
<li>Not all featured products many be available for purchase in Australia.</li>
<li>Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country.</li>
<li>SmartThings available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.</li>
</ul>
<p>&nbsp;</p>
<p>To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via <a href="https://www.samsung.com/au/handraiserces/">https://www.samsung.com/au/handraiserces/</a></p>
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				<title>Samsung to Unveil New AI-Connected Living Lineup at CES 2026</title>
				<link>https://news.samsung.com/au/samsung-to-unveil-new-ai-connected-living-lineup-at-ces-2026?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Thu, 18 Dec 2025 09:37:01 +0000</pubDate>
						<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AI home appliances]]></category>
		<category><![CDATA[Bespoke AI]]></category>
		<category><![CDATA[CES]]></category>
		<category><![CDATA[CES 2026]]></category>
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									<description><![CDATA[&#160; Samsung Electronics Co., Ltd. today announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company]]></description>
																<content:encoded><![CDATA[<div id="attachment_7380" style="width: 1034px" class="wp-caption alignnone"><img class="wp-image-7380 size-large" src="https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Jet-Bot-Steam-Ultra-robot-vacuum-1024x574.jpg" alt="" width="1024" height="574" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Jet-Bot-Steam-Ultra-robot-vacuum-1024x574.jpg 1024w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Jet-Bot-Steam-Ultra-robot-vacuum-1000x560.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Jet-Bot-Steam-Ultra-robot-vacuum-768x430.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Samsung will showcase the Bespoke AI Jet Bot Ultra robot vacuum at CES 2026</p></div>
<p>&nbsp;</p>
<p>Samsung Electronics Co., Ltd. today announced its upcoming showcase at CES 2026, which will be held Jan. 6-9 in Las Vegas, Nevada. At CES, the company will highlight a series of improvements in home living that merge AI-powered customised care and powerful hardware-supported performance. This year, the company is enhancing its Bespoke AI living appliance lineup with smarter fabric care, intuitive temperature control and more convenient cleaning experiences &#8211; all designed to adapt to users&#8217; lifestyles through seamless synergy between its devices. Featured innovations include the upgraded Bespoke AI Laundry Combo, Bespoke AI WindFree Pro Air Conditioner, and the flagship Bespoke AI Jet Bot Ultra robot vacuum.</p>
<p>&nbsp;</p>
<p>“This year, to enhance the living experience, we are unveiling our upgraded Laundry Combo, and WindFree Air Conditioner, developed by integrating valuable customer feedback and leveraging the R&amp;D expertise we have accumulated over the years,” said Jeong Seung Moon, EVP and Head of the R&amp;D Team for the Digital Appliances (DA) Business at Samsung Electronics. “Through our continuous innovation, we are elevating how users interact with their appliances on a day-to-day basis.”</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div id="attachment_7382" style="width: 1034px" class="wp-caption alignnone"><img class="size-large wp-image-7382" src="https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Laundry-Combo_F-1024x576.jpg" alt="" width="1024" height="576" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Laundry-Combo_F-1024x576.jpg 1024w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Laundry-Combo_F-728x410.jpg 728w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Laundry-Combo_F-1000x563.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-Laundry-Combo_F-768x432.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Samsung will showcase an upgraded Bespoke AI Laundry Combo at CES 2026</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Faster Full Cycles, Enhanced Drying, and Smarter Care with the Bespoke AI Laundry Combo</strong></h3>
<p>Following its 2024 debut, the <span><a href="https://www.samsung.com/au/washers-and-dryers/washer-dryer-combo/wd8000dk-combo-all-in-one-combo-super-speed-18-5kg-gray-wd18db8995bzsa/?srsltid=AfmBOoo8_Y1uom37SD6S3-wmSn8r8vsxfiZrLV7PS8vKgpQQrGSha3Uu">2026 Bespoke AI Laundry Combo</a></span> is set to launch with upgrades that further shorten wash-to-dry cycles and enhance drying performance<a href="#_ftn1" name="_ftnref1"><span>[1]</span></a>. The Super Speed cycle leverages a high-pressure Speed Spray that improves detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers improved drying performance. The upgraded combo also features Auto Open Door+, which not only automatically opens the door, but also activates internal air circulation after wash-only cycles to help keep remaining laundry from developing a musty odour.</p>
<p>&nbsp;</p>
<p>Additionally, the upgraded AI Wash &amp; Dry+<a href="#_ftn2" name="_ftnref2"><span>[2]</span></a> uses multiple sensors to optimise performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric<a href="#_ftn3" name="_ftnref3"><span>[3]</span></a> types &#8211; including Outdoor and Denim &#8211; and monitors soil levels in real time. The newly applied Wide Lint Filter features a one-touch design for easier cleaning, and a dual-layer design and large capture area to provide thorough collection of lint and particles. This year, in addition to the original 7” LCD screen model, a more affordable variant with a 2.8” LCD screen and jog dial is also being introduced to cater to diverse customer needs. Samsung’s new Bespoke AI Laundry Combo will be available in Australia in 2026. Pricing and launch timing are yet to be announced.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Bespoke AI AirDresser Now Offers Stronger Wrinkle Care and Smarter Drying</strong></h3>
<p>Three years after its predecessor, Samsung&#8217;s upgraded Bespoke AI AirDresser is returning with enhanced performance and greater convenience. It features the new Auto Wrinkle Care function, which leverages an enhanced Dual AirWash and Dual JetSteam system to help smooth out wrinkles quickly and effortlessly in busy mornings. The Dual JetSteam also effectively maintains the freshness of clothing by infusing high temperature heat deep into the fabric. Furthermore, the model features an intelligent drying course that adjusts drying time to suit small, medium, or large loads. This ensures optimal drying, preventing over or under-drying and protects fabric quality.</p>
<p>&nbsp;</p>
<p>A standout feature is its synergy with the Bespoke AI Laundry Combo. The Auto Cycle Link<a href="#_ftn4" name="_ftnref4"><span>[4]</span></a> recommends an appropriate drying course on the AirDresser once a wash cycle ends. When certain cycles designed for special care &#8211; such as the Blouse Cycle &#8211; are selected on the Combo, the same option is automatically queued on the AirDresser, creating a continuous garment care flow. The refreshed design also includes a sleek One Body Door and 2.8&#8243; LCD screen for improved usability. Pricing and availability of the Bespoke AI AirDresser is yet to be announced in Australia.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div id="attachment_7383" style="width: 1034px" class="wp-caption alignnone"><img class="size-large wp-image-7383" src="https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-WindFree-Pro-Air-Conditioner-1024x572.jpg" alt="" width="1024" height="572" srcset="https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-WindFree-Pro-Air-Conditioner-1024x572.jpg 1024w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-WindFree-Pro-Air-Conditioner-1000x558.jpg 1000w, https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/CES-Living_Bespoke-AI-WindFree-Pro-Air-Conditioner-768x429.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" /><p class="wp-caption-text">Samsung will showcase a new WindFree Air Conditioner at CES 2026</p></div>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Bespoke AI WindFree Pro Air Conditioner Delivers Various Tailored Wind Modes with Multi Blades</strong></h3>
<p>This year’s new WindFree Air Conditioner incorporates AI technology<a href="#_ftn5" name="_ftnref5"><span>[5]</span></a> and Motion Wind to address the key attribute that influences customer purchasing decisions, which are wind modes<a href="#_ftn6" name="_ftnref6"><span>[6]</span></a>. The number of blades have increased from one to three, enabling airflow to be directed in multiple directions according to user preferences. The Triple Motion Wings create seven tailored wind modes — including Max Wind, which delivers faster cooling,<a href="#_ftn7" name="_ftnref7"><span>[7]</span></a> Surround Wind, which spreads airflow evenly; Long Reach Wind, which sends cool air further;<a href="#_ftn8" name="_ftnref8"><span>[8]</span></a>and Down Wind, which quickly drives warm air downward for faster delivery of cool air. With radar-based AI Direct and Indirect Wind modes, the system senses user presence and automatically directs or diverts airflow to enhance comfort.</p>
<p>&nbsp;</p>
<p>The model also includes AI Fast &amp; Comfort Cooling, which analyses temperature, humidity, and room size to automatically activate optimised cooling. Based on usage patterns,<a href="#_ftn9" name="_ftnref9"><span>[9]</span></a> it offers Fast Cooling, WindFree comfort and cold-free Dry Comfort. In addition, AI Energy Mode monitors both usage behaviour and external conditions to minimise compressor fluctuations, helping reduce energy.<a href="#_ftn10" name="_ftnref10"><span>[10]</span></a> Samsung’s new WindFree Air Conditioner will be available in Australia in 2026. Pricing and launch timing are yet to be announced.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Bespoke AI Jet Bot Ultra Brings Object and Liquid Recognition for Smarter Navigation</strong></h3>
<p>The newly launching Bespoke AI Jet Bot Ultra comes with advanced recognition technologies designed to reduce human intervention and simplify cleaning like never before. Powered by a Qualcomm Dragonwing<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> processor, it offers deep learning–based AI Object Recognition<a href="#_ftn11" name="_ftnref11"><span>[11]</span></a> to better detect humans,<a href="#_ftn12" name="_ftnref12"><span>[12]</span></a> cats and dogs,<a href="#_ftn13" name="_ftnref13"><span>[13]</span></a> as well as hard-to-see obstacles like cables or rugs. This model also supports AI Liquid Recognition, allowing it to detect liquid spills<a href="#_ftn14" name="_ftnref14"><span>[14]</span></a> and determine whether to clean or avoid them based on the user’s set preference. Additionally, upgraded Easy Pass Wheel technology raises the body and lowers the wheels to climb thresholds of up to 60mm.<a href="#_ftn15" name="_ftnref15"><span>[15]</span></a> Samsung’s new Bespoke AI Jet Bot Ultra will be available in Australia in 2026. Pricing and launch timing are yet to be announced.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong>Samsung at CES</strong></h3>
<p>To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via <a href="https://www.samsung.com/au/handraiserces/">https://www.samsung.com/au/handraiserces/</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a> The current Bespoke AI Heatpump Combo (WD18DB8995BZSA) is capable of washing and drying in 98 minutes. Wash in 28 minutes: Based on using a Super Speed cycle with a 3kg cotton base load in accordance with KS C IEC61121:2012. Individual results may vary based on actual load contents. Dry in 70 minutes: Based on using a Super Speed cycle with an 3kg cotton base load in accordance with KS C IEC61121:2012. Individual results may vary based on actual load contents.</p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a> AI Wash &amp; Dry+&#8217;s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.</p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a> Based on AI-based algorithm and internal testing using the AI Wash &amp; Dry+ cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. It is capable of recognising Outdoor, Denim, Normal, Towel, and Delicates. Actual results may vary depending on individual use.</p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a> Auto Cycle Link is only available when both the AirDresser and washer have Wi-Fi connected and are registered on the SmartThings App. A Wi-Fi connection is required at all times, which may increase energy consumption. Not available on certain models and in certain regions.</p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a> To use AI Auto Cooling a Wi-Fi connection and Samsung account SmartThings are required.</p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a> Based on an internal Samsung survey of consumers across Brazil, India, Korea, Italy, Thailand and Turkey.</p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a> Based on internal testing on the AR70H12CAAWNEU compared with the Samsung conventional AQ12EASER model. Testing conducted in an installation area of 68㎥ at 35℃, standard outdoor cooling condition. Time taken for indoor temperature to drop from 33℃ to 25℃ in Max mode. Values may vary depending on the actual testing conditions and environment.</p>
<p><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a> Based on internal testing on the AR70H12CAAWNEU compared with the old AR12TXCAAWKEU model. Testing conducted in an installation area of 326㎥ (positioned at 2m height) at 35℃, standard outdoor cooling condition. Distance of airflow reach measured during cooling operation, at maximum airflow and the highest blades position setting.</p>
<p><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a> The SmartThings server stores user data, preferences and usage patterns to suggest the most useful options.</p>
<p><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a> The testing was conducted in Samsung’s 132m² residential environment laboratory at a temperature of 35°C/24°C (dry bulb/wet bulb, KS C 9306: air conditioner). Results provided to and interpreted by Intertek, comparing the power consumption between AI Energy Mode being on and off in AR07D9181HZN model’s AI comfort mode. Actual savings may vary by usage patterns and environment and the set temperature may increase by up to 2 degrees. Requires the use of the SmartThings App and a Samsung account.</p>
<p><a href="#_ftnref11" name="_ftn11"><span>[11]</span></a> Based on our deep learning model trained using a predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.</p>
<p><a href="#_ftnref12" name="_ftn12"><span>[12]</span></a> Only recognises a human presence based on generic visual indicators, and cannot identify individual people. Recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required.</p>
<p><a href="#_ftnref13" name="_ftn13"><span>[13]</span></a> Only recognises a pet presence based on generic visual indicators, and cannot identify individual pets. Recognition capabilities may be limited by the posture or position of a cat. The ability to recognise your pet may vary depending on the type of animal and the living environment. A Wi-Fi connection and Samsung account are required.</p>
<p><a href="#_ftnref14" name="_ftn14"><span>[14]</span></a> A liquid spill is defined as a coloured or transparent liquid, such as water or juice, having a size of 2.8 in x 2.8 in (0.5 oz. or 15ml in volume) or larger. Identification may be affected by the size of the stain or the environmental conditions of the floor, such as the floor pattern. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, colour of the floor, direct or reflected light, or shape of the liquid. Excessive amounts of liquid on the floor may cause secondary contamination.</p>
<p><a href="#_ftnref15" name="_ftn15"><span>[15]</span></a> Based on internal testing, Jet Bot Ultra&#8217;s highest crossing height for a vertical, single tier threshold is 1.8 inches (up to 45mm). It can also cross thresholds up to 2.4 inches (up to 60 mm) high, including 1.8 inches threshold with an additional 0.6 inches (15mm) height. The gap between thresholds should be greater than 3.5 inches (up to 90mm). Results may vary depending on actual usage conditions. The Climb Zone must be set beforehand via SmartThings to use this feature. A Wi-Fi connection and a Samsung account are required.</p>
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				<title>Securing the Modern Home in Southeast Asia and Oceania for Smarter Living</title>
				<link>https://news.samsung.com/au/securing-the-modern-home-in-southeast-asia-and-oceania-for-smarter-living?utm_source=rss&amp;utm_medium=direct</link>
				<pubDate>Tue, 02 Dec 2025 10:12:57 +0000</pubDate>
						<category><![CDATA[Editorials]]></category>
		<category><![CDATA[Home Appliances]]></category>
		<category><![CDATA[Press Releases]]></category>
		<category><![CDATA[AI home appliances]]></category>
		<category><![CDATA[Bespoke Jet Bot Combo]]></category>
		<category><![CDATA[Knox Matrix]]></category>
		<category><![CDATA[Knox Vault]]></category>
		<category><![CDATA[Samsung Knox]]></category>
                <guid isPermaLink="false">https://bit.ly/3Xwez1x</guid>
									<description><![CDATA[&#160; Protecting our personal sanctuary and our belongings are second nature. This is why we check our locks, close our windows, and invest in gates. Today,]]></description>
																<content:encoded><![CDATA[<p><img class="alignnone size-large wp-image-7287" src="https://img.global.news.samsung.com/au/wp-content/uploads/2025/12/PR_Securing-the-Modern-Home_SEAO-Byline-Series-Image-1-thumbnail-1024x576.png" alt="" width="1024" height="576" /></p>
<p>&nbsp;</p>
<p><span>Protecting our personal sanctuary and our belongings are second nature. This is why we check our locks, close our windows, and invest in gates. Today, however, the modern connected home has dozens of invisible, digital entryways: From smart TVs and refrigerators, to robot vacuums, speakers, and more. While these bring convenience in a new era of intelligent living, they also represent potential vulnerabilities from within. </span></p>
<p><span> </span></p>
<p><span>This shift has not been lost on consumers in Southeast Asia and Oceania (SEAO). In fact, reports are finding that data privacy and security are key purchasing considerations for consumers in markets like Australia<a href="#_ftn1" name="_ftnref1">[1]</a>, Indonesia<a href="#_ftn2" name="_ftnref2">[2]</a>, and Singapore<a href="#_ftn3" name="_ftnref3">[3]</a>. This sentiment is echoed in; a recent global Samsung survey found that respondents expect AI-driven security features to protect their homes and ensure their families’ safety, with “Security / safe” frequently cited as key criteria for AI home appliances<a href="#_ftn4" name="_ftnref4">[4]</a>.</span></p>
<p><span> </span></p>
<p><span>With our increasingly connected lives, the very concept of home security needs a critical rethink. </span><span>Having peace of mind now depends on safeguarding our digital lives with the same rigor that we apply to our physical ones. Unlike physical break-ins that usually leave visible signs, a digital intrusion is often invisible. The target is not your television set, but your personal data, your family&#8217;s routines, and your privacy. </span></p>
<p><span> </span></p>
<p><span>A cybersecurity breach can extend far beyond your front door. Poorly protected devices can face malware risks, with attacks that potentially disrupt their features, give hackers access to device cameras, enable theft of data, and more. </span></p>
<p><span> </span></p>
<p><span>For the modern consumer, the challenge of managing the security settings of their various home appliances has intensified, especially as they embrace more smart devices. This creates the need for a holistic, built-in solution that works seamlessly in the background, offering robust protection without requiring constant user intervention. Without the right safeguards in place, consumers could find themselves vulnerable to privacy breaches – just imagine a robot vacuum’s camera recording footage of house interiors without authorisation and revealing when a home is empty, or a compromised appliance revealing sensitive personal information like passwords and biometric data. </span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<h3><strong><span>Security by Design, Our Layered Approach</span></strong></h3>
<p><span>At Samsung, our goal is to deliver trusted and personalised experiences through security solutions that aim to help protect your different connected devices and appliances. From on-device features like Knox Vault, to the Knox Matrix which enables ecosystem-wide protection, Samsung aims to provide you with ease, convenience, and care.  </span></p>
<p><strong><span> </span></strong></p>
<p><strong><span>Samsung Knox</span></strong><span> is a comprehensive, multi-layered security platform that is designed to act as an invisible shield for the entire ecosystem of Samsung devices, with <strong>Knox Vault</strong><a href="#_ftn5" name="_ftnref5">[5]</a> and <strong>Knox Matrix</strong><a href="#_ftn6" name="_ftnref6">[6]</a> being key innovations within that platform.</span></p>
<p><span> </span></p>
<p><span>Think of <strong>Knox Vault</strong> as a physical, safe built directly into the hardware of our devices. This is where data like cryptographic keys and digital certificates are stored, isolated from the main system. Across our screen-equipped home appliances, we’ve also integrated the <strong>Passkey</strong><a href="#_ftn7" name="_ftnref7">[7]</a> feature – a digital credential that allows users to log in to home appliance apps and websites<a href="#_ftn8" name="_ftnref8">[8]</a> using biometrics such as fingerprints. </span></p>
<p><span> </span></p>
<p><span>Connectivity within the Samsung ecosystem likewise helps to safeguard against threats when they go undetected. Samsung&#8217;s <strong>Knox Matrix</strong> creates a trusted, network that turns a smart home into a &#8220;smart shield,&#8221;.  where more connected devices mean stronger overall security. The Trust Chain in particular — which is a part of Knox Matrix — is managed on a private blockchain, enabling devices to monitor each other for threats </span></p>
<p><span> </span></p>
<p>&nbsp;</p>
<h3><strong><span>Earning Consumer Trust Through a Legacy of Action</span></strong></h3>
<p><span>Our commitment to security is not a recent reaction to market trends, but a long-standing commitment to our customers. Samsung is an  innovator in digital security, leveraging our global expertise from the highly secure mobile industry and applying it across our entire product portfolio.</span></p>
<p><span> </span></p>
<p><span>Our commitment is validated by leading independent organisations. For example, <a href="https://news.samsung.com/au/samsung-digital-appliances-earns-its-first-tuv-nord-iot-security-certification" target="_blank" rel="noopener">the Bespoke AI Jet Bot Steam, Bespoke Jet Bot Combo, and Bespoke AI Refrigerators have received IoT security certifications from TÜV Nord based on the ETSI EN 303 645 standard</a> which defines security and privacy requirements across the lifecycle of consumer IoT devices<a href="#_ftn9" name="_ftnref9">[9]</a>. </span></p>
<p><span> </span></p>
<p><span>As AI and connectivity make our homes more intuitive and helpful, the foundation of trust becomes more critical. Our goal is to deliver a smart home experience that is as secure as it is seamless.</span></p>
<p><span> </span></p>
<p><span>To ensure this trust endures, we are already preparing for future threats. Samsung is actively researching Post-Quantum Cryptography (PQC)<a href="#_ftn10" name="_ftnref10">[10]</a>, developing new security solutions to help our devices remain secure against potential quantum computing threats of tomorrow, helping to safeguard our products over their long lifecycles. </span></p>
<p><span> </span></p>
<p><span>While our customers focus on locking their front door, they can have absolute confidence that Samsung is tirelessly securing every digital one. Our vision is clear: it&#8217;s not just about smarter living; it&#8217;s about safer living.</span></p>
<p>&nbsp;</p>
<p><span> </span></p>
<p><a href="#_ftnref1" name="_ftn1"><span>[1]</span></a><span> <a href="https://au.yougov.com/technology/articles/45010-what-do-aussie-consumers-consider-when-looking-pur" target="_blank" rel="noopener">What do Aussie Consumers consider when looking to purchase consumer electronics?</a> &#8211; <a href="https://au.yougov.com/technology/articles/45010-what-do-aussie-consumers-consider-when-looking-pur">YouGov</a></span></p>
<p><a href="#_ftnref2" name="_ftn2"><span>[2]</span></a><span> <a href="https://yougov.com/articles/45160-data-privacy-APAC-devices-Sep2022?utm_source=chatgpt.com" target="_blank" rel="noopener">Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy?</a> &#8211; YouGov</span></p>
<p><a href="#_ftnref3" name="_ftn3"><span>[3]</span></a><span> <a href="https://commercial.yougov.com/rs/464-VHH-988/images/YouGov-Global-Technology-January-2023.pdf" target="_blank" rel="noopener">YouGov Report: Consumer electronics: Safety and sustainability</a></span></p>
<p><a href="#_ftnref4" name="_ftn4"><span>[4]</span></a><span> <a href="https://news.samsung.com/global/survey-global-consumers-prioritize-personalization-and-security-in-ai-home-appliances" target="_blank" rel="noopener">Survey: Global Consumers Prioritize Personalization and Security in AI Home Appliances – Samsung Global Newsroom</a></span></p>
<p><a href="#_ftnref5" name="_ftn5"><span>[5]</span></a><span> Currently applied to Bespoke AI Jet Bot Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> screens launched in Australia in 2025. The Bespoke AI Oven is not included.</span></p>
<p><a href="#_ftnref6" name="_ftn6"><span>[6]</span></a><span> Currently available via Wi-Fi enabled appliances launched in Australia in 2025.</span></p>
<p><a href="#_ftnref7" name="_ftn7"><span>[7]</span></a><span> Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> screens launched in Australia in 2025. The Bespoke AI Oven is not included.</span></p>
<p><a href="#_ftnref8" name="_ftn8"><span>[8]</span></a><span> Feature is available on websites that support the international Fast Identity Online (FIDO) standard.</span></p>
<p><a href="#_ftnref9" name="_ftn9"><span>[9]</span></a><span> More information is available here: <a href="https://news.samsung.com/au/samsung-digital-appliances-earns-its-first-tuv-nord-iot-security-certification" target="_blank" rel="noopener">Samsung Digital Appliances Earns Its First TÜV Nord IoT Security Certification – Samsung Newsroom Australia</a> </span></p>
<p><a href="#_ftnref10" name="_ftn10"><span>[10]</span></a><span> Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub<img src="https://s.w.org/images/core/emoji/11/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /> screens launched in Australia in 2025. The Bespoke AI Oven is not included.</span></p>
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