Pictured: Samsung Bespoke AI Heat Pump Combo. Image simulated for illustrative purposes.

Samsung is today celebrating recognition as Australia’s ‘Most Loved Whitegoods Brand’ at the 2025 Finder Customer Satisfaction Awards. The top accolade was achieved alongside 21 additional awards wins and 13 highly commended nods across Samsung home appliance categories including Washing Machine, Refrigeration, Microwave, Washer Dryer Combo, Heat Pump Dryer, and Stacked Washer Dryer.

In achieving the ‘winning’ honours, Samsung secured the highest scores against more than 20 competing brands, as rated by Australian consumers:

Currently in its sixth year, Finder’s Customer Satisfaction Awards is among the most comprehensive consumer recognition programs in Australia, surveying over 60,000 Australians about products and brands they use everyday. In asking consumers to rank brands against the survey metrics, the program recognises brands that best meet consumer expectations with the purpose of helping more Australians make smarter, more confident purchasing decisions.

Rachel Carter, Head of Department- Home Appliances, Samsung Australia says the abundance of 2025 Finder Customer Satisfaction awards reflects Samsung’s relentless commitment to driving product innovation, performance, value and reliability through security, connectivity and intelligence across every home appliance product category.

“Samsung is a consumer-centric business, drawing on a deep understanding of what consumers are looking for to build appliances that will drive long-term value and enable better living at home for years to come,” said Ms. Carter.

“We’re incredibly honoured to be recognised by tens of thousands of Australian consumers so directly via the Finder Customer Satisfaction Awards. Our range of powerfully performing whitegoods are designed to be powerful individually and extraordinary as part of a connected ecosystem of products, working together to unlock efficiencies and with ease to help you move through your day effortlessly. We’re proud that our 2025 range does all this and more.”

Graham Cooke, head of consumer research at Finder, said the Awards celebrate the brands that Aussies can count on to deliver quality, performance, and value.

“Appliances and tech are a significant investment for households, and with so many options available, it can be hard to know which brands consistently deliver. The Finder Customer Satisfaction Awards reflect real-world experiences from thousands of Australians, giving shoppers a clear picture of the products that truly perform.”

Samsung’s 2025 line-up represents the next leap forward in Samsung’s vision to simplify Australian home life. Pushing the limits of performance, Samsung’s 2025 line-up includes the world’s most powerful cordless stick vacuum with up to 400W of suction power^[1] – the Bespoke AI Jet Ultra . The 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator expand Samsung’s ‘Screens Everywhere’ vision, initiated by the Bespoke AI Heat Pump Combo, whereby AI Home screens on kitchen and laundry appliances extend the products’ core purpose by enabling entertainment, smart home connectivity, family communication and more.

For further information on Samsung’s range of consumer electronics products, visit: https://www.samsung.com/au/home-appliances/bespoke-home/

To view further results from Finder Australia’s 2025 Customer Satisfaction Awards, visit: https://www.finder.com.au/finder-awards/customer-satisfaction-awards

^[1]  * Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. Measured at the inlet of the non-motorized tool when the dustbin is empty and a large capacity battery that is fully charged. Lasts up to 1 min. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

One UI shown on Bespoke AI Family Hub + French Door Refrigerator. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. has announced the expansion of its proprietary One UI platform to its home appliance lineup, delivering a unified and intuitive software experience across compatible smartphones, TVs and now smart appliances. As a part of this initiative, some smart appliances will receive software updates for up to 7 years after launching[1], starting from 2024-launched home appliances being updated in September[2].

“By bringing One UI to smart appliances, we are transforming the way people interact with technology in their homes,” said Jeong Seung Moon, EVP and Head of the R&D Team of the Digital Appliances (DA) Business at Samsung Electronics. “This consistency ensures that the experience feels natural and familiar across all our devices.”

A Unified Software Experience Across Connected Samsung Products

With One UI, Samsung is unifying the user experience for the product categories of mobile devices, TVs and home appliances through the application of consistent design elements and functionality. This includes Apps & Services like Bixby[3], Gallery, and Samsung TV Plus[4], which are being made available across various types of screens to enable seamless device interaction and media consumption.

Device Connectivity is also enhanced through SmartThings[5], integrating the home’s devices into a unified ecosystem with easy access to helpful services like Family Care, Pet Care and Home Care[6]. When it comes to Common UI, users will get the benefit of familiar interfaces like Now Brief[7], which delivers personalised and relevant information at a glance. Now Brief offers family members a curated selection of useful content, including daily weather updates, family schedules, tailored recipes, and home insights such as how much time is left on the washing machine.

Up to 7-Year Software Support for Select Smart Appliances

Wi-Fi-enabled Samsung home appliances will be eligible for software updates for up to seven years after launching, starting from models launched in 2024[8]. This supports Samsung’s commitment to provide good value by enhancing functionality and prolonging security updates throughout the product lifecycle.

From September 2025, eligible 2024 launched models[9] will receive various software updates that bring enhancements in usability, intelligence and security:

• Upgraded Security: Knox Matrix[10], Samsung’s security solution extending protection across compatible devices based on private block chain technology, will be extended to compatible Wi-Fi[11] enabled refrigerators, washers and dryers, and air conditioners[12]. These products will be protected through Knox Trust Chain[13], which allows connected appliances to monitor each other’s security status. Screen-equipped models like the Bespoke AI Family Hub + French Door Refrigerator, AI Home Side By Side Refrigerator with a 9-inch AI Home screen and Bespoke AI Heat Pump Combo with a 7-inch AI Home screen will also receive updates like encrypted Credential Sync and Passkey support. These screen appliances will also be updated with the Knox Security dashboard provided on 2025 models, which allow users to easily monitor the security status of connected appliances in real time.

• Smarter Features: Select Family Hub appliances and refrigerators with 9-inch AI Home screens will benefit from the upgraded AI Vision Inside applied to 2025 products, which now supports the recognition of frequently used packaged foods in addition to a larger number of fresh foods[14]. Bixby[15] is also upgraded to support Voice ID, allowing it to recognise user voices and provide personalised experiences on shared devices. Users can also enable Bixby quickly and intuitively by simply double tapping on the screen.

• Refined Interface: A refreshed One UI design — first seen on 2025 appliances — will come to 2024 models like refrigerators, washers, and ranges, offering intuitive navigation and region-specific settings.

By expanding One UI across product lines, Samsung is realising its vision of a cohesive, intelligent and secure home — where users enjoy familiar interfaces, personalised services and consistent control regardless of screen or device.

For more information on Samsung’s latest AI-powered home appliances and SmartThings innovations, please visit www.samsung.com/au

[1] Software updates are provided for up to 7 years from each appliance project’s initial launch, regardless of the local launch date.

[2] One UI 7.0 software will roll out from September. Software updates are provided to appliances excluding cases where hardware limitations, such as memory or chip performance, may restrict the updates.

[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language and dialect. Bixby updates include Voice ID and double tap initiation, available on 2024 Family Hub and AI Home refrigerators and washing machines.

[4] Coming to Australia via 2024 Family Hub and AI Home refrigerators and washing machines in September 2025.

. Ad-supported streaming service with content subject to change without notice. Internet connection and Samsung account required.

[5] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[6] To utilise Family Care, Pet Care and Home Care, appliance must support Wi-Fi and connect to SmartThings to activate service. The availability of each care service may vary by country.

[7] Now Brief will be available on home appliances from 2026. Now Brief feature requires a Samsung Account login. Service availability may vary by country, language, device model or apps. Some features may require a network connection.

[8] Products include SRF9400BFH, SRF9800BFH, SRFX9400BG, SRL4200S, SRL4200B, SRL4600BD, SRL4600SD, SRL4600S, SRL4600B, and WD18DB8995BZ.

[9] Products include SRF9400BFH, SRF9800BFH, SRFX9400BG, SRL4200S, SRL4200B, SRL4600BD, SRL4600SD, SRL4600S, SRL4600B, and WD18DB8995BZ.

[10] Knox Matrix is applied to all global regions uniformly, with the exception of China.

[11] May vary by model

[12] Product availability varies by country.

[13] Trust Chain enables connected devices to monitor each other for security threats. In case of an attack, it isolates compromised devices to safeguard the rest of the ecosystem, reconnecting them once the issue is resolved. Learn more here: https://news.samsung.com/au/the-knox-journals-the-passwordless-future-of-security

[14]AI Vision Inside in Australia can recognise 33 food items like fresh fruits and vegetables. This expands to 37 food items in other global regions If the food is not recognisable, it may be listed as an unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognises food items based on deep learning models, which may be updated periodically to improve accuracy. AI Vision Inside also recognises packaged food items that have been saved by the user, and up to 50 items can be saved with designated names. Packaged items are limited to those that keep a certain packaged form.

[15] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognises certain accents and dialects of English (India), English (UK), English (US), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America).