Across Southeast Asia and Oceania, consumers have been quick to embrace technology that makes everyday life simpler. From digital commerce and mobile payments to super apps and connected services, digital experiences are now integral to how people shop, communicate, work and manage daily life.

That same expectation is shaping how people approach artificial intelligence. As the world commemorates AI Appreciation Day this July, the shift is clear: AI is moving from experimentation into everyday use. In Southeast Asia and Oceania, where mobile-first lifestyles and digital adoption are among the highest in the world, people are beginning to expect AI to help them work, communicate, make decisions and move through daily life with greater ease.

The more embedded AI becomes in our lives, the more its value will be measured by how meaningfully it improves everyday experiences. The next phase of AI, which we will be unveiling at Unpacked on 22 July in London, will not be defined by technical capability alone, but by how naturally it fits into different lifestyles, understands individual needs and removes friction from daily routines.

From AI Tools to Connected Experiences

For years, technology evolved device by device. Each served a specific role: mobile phones for communication and productivity, wearables for health and activity insights, televisions for entertainment, and appliances for household routines.

Each device only supports one part of the user’s day. But when connected through AI, they can work together in ways that are more responsive to context and easier to act on.

SmartThings is central to making this possible. By bringing devices, services and partners into one connected ecosystem, it helps turn the intelligence offered by individual features into seamless experiences that are more natural and relevant in real-world scenarios.

Consider a young professional managing a fast-paced day, where even small decisions can add to the mental load. With AI Vision, our Bespoke AI Refrigerator Family Hub can help track fresh produce and packaged goods[1], alert users[2] when frequently used items are running low, and make grocery planning easier.

That same support extends to well-being. SmartThings integrates with Samsung Health to provide insights through Galaxy devices like the Galaxy Ring, while Galaxy Watch features such as Running Coach can analyse running performance data and customise training programs for users working towards their fitness goals. And as the user unwinds after a long day by watching their favourite shows on TV, Samsung Vision AI extends intelligence to the screen, helping the TV adapt to viewer preferences and make entertainment easier to discover, personalise and enjoy.

Together, these experiences show the broader promise of AI: making daily life easier not through one device acting alone, but through an ecosystem that understands context and can offer personalised responses to people’s needs.

Mobile as the Primary Gateway

Although AI now connects more devices across daily life, mobile remains the primary gateway. The mobile phone links people to the services, content, devices and relationships they rely on daily.

This is where agentic AI becomes especially important. As intelligence grows more contextual, mobile devices are evolving from a tool people use to search, message and browse, into an interface that helps them understand what matters, suggests the next step and completes everyday actions with less effort.

Galaxy AI is designed for this next phase of mobile AI. Instead of asking users to manage every task manually, it surfaces suggestions for what comes next. Mobile AI becomes most useful when its intelligence is built directly into the device experience itself.

Consumers in Southeast Asia and Oceania welcome the benefits and recognise the potential of AI but their trust needs to be earned. To deeply embed AI into daily life, consumers must feel that their data stays safe and that they are in control. Galaxy AI is designed to help protect personal information by keeping sensitive data close to the user, while giving users clear visibility and choice over how their data is used to power AI experiences. As AI expands across the connected ecosystem, Samsung has also extended Knox Matrix, its cross-device security platform, to provide a unified layer of protection across home appliances, mobile devices and TVs.

We are still in the early stages of this transformation. With AI becoming more widespread in daily life, new form factors will shape how people see, use, and act on information. Foldables are an important part of that future. A screen that flexes and unfolds gives AI greater flexibility to support multiple tasks, richer content and more contextual experiences at once.

At the upcoming Galaxy Unpacked, we will share more on how this vision is coming together.

The next chapter of AI will not be defined by how much more technology people must manage. It will be defined by how naturally intelligence fits into everyday life, helping people live, work, and connect more easily.

[1] A Wi-Fi connection and Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. User may need to manually check and adjust the list to ensure its accuracy.

[2] Available through the SmartThings app, available on Android and IOS devices. A Wi-Fi connection and Samsung account are required. Both devices must be signed in with the same Samsung account.

AI will be no different.

Where AI Meets People

AI is getting smarter faster, and this will continue. But to change how people live, it must answer: where, how and into whose hands does this intelligence reach? This will define AI’s next chapter.

AI no longer merely answers. It is entering an agentic age, taking action on our behalf while the person carries the final decision. But to act for someone, it must first know them.

That is why it matters where AI meets people. The entry points are where AI understands a person and builds trust. The best AI experiences will come from the devices that know the user best.

This is what Samsung has spent years building. The phone is closest to us, with us daily. The tablet is where we create and learn. The watch reads signals like sleep and heart rate. The TV and connected home appliances add context from where we live. And new form factors, from foldables to intelligent eyewear, expand where AI meets us. Together, a fuller picture of a person’s needs forms.

These entry points are powerful together. Signals from across devices become timely assistance: sleep tracked by your watch shapes tomorrow’s schedule, with information always available. AI at its best works quietly in the background, bringing these moments into a cohesive experience. That is why we have spent years building an ecosystem not just to reach, but to connect more moments.

Built on Openness and Trust

Samsung does not do this alone. The platforms that changed the world were the most open. The web was. So were mobile operating systems. With SmartThings, we brought devices, services and partners into one connected experience, shaping industry open standards. Openness lets the best ideas reach people faster. And we don’t simply layer intelligence on top, but design how AI works at the center so it serves each person in context.

But openness alone is not the goal. The harder task is turning intelligence into something personal and trustworthy. The best intelligence in the world should reach people through their everyday devices. But what makes it personal is understanding the user and keeping that understanding safe. That is our responsibility.

As AI becomes more personal and agentic, trust becomes the foundation. People need to know what AI is doing for them and remain in control.

This is why trust isn’t added at the end. Samsung Knox protects each Galaxy device and now the connections between them. As intelligence moves across devices, protecting what flows between them is crucial. The most personal data stays on the device so people can understand how AI is working and remain in control.

The Next Chapter of Galaxy

That same understanding shapes the devices we build. The more personal and capable AI becomes, the more form matters. As AI helps us with more at once, a screen that flexes and folds expands what is possible. This is what makes foldables special: they fold into your hand or open a larger stage. On this journey, Samsung has continued to make foldables thinner, lighter, stronger and more immersive.

AI is also essential in health. How we sleep, recover and look after ourselves—daily choices add up. A device close to us, like a watch, tracks these signals ensuring a better day.

The upcoming Galaxy Unpacked is where we will show what’s next in bringing all this together: more personal, natural AI experiences on a foundation more partners can build on. The question that opens the next era is not who has the smartest AI, but who understands people best, and turns that understanding into experiences they can trust.

We intend to take this path with openness and responsibility, beginning with the device already in your hand. We open this next chapter together at Galaxy Unpacked.

On July 22, Samsung will host Unpacked in London, U.K. Join us as we unveil the next chapter of Galaxy innovation. 

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning at 11pm AEST and 2 p.m. BST.

On 3 December 2018, the United Nations General Assembly proclaimed 24 January as International Day of Education, in celebration of the role of education for peace and development. As we mark the International Day of Education 2026, the global conversation turns to a powerful new theme: “The power of youth in co-creating education.” It recognises youth as agents of change in shaping inclusive, equitable and quality education, and helping build more peaceful, just and inclusive societies.

This vision acknowledges a fundamental truth that our youth, who constitute more than half the global population, can no longer be viewed as passive beneficiaries of education systems. They must be their architects. As digital natives, they understand the rhythm of the future better than any generation before them, and their voices are essential in shaping how learning evolves.

Just as how institutions like UNESCO are championing agency for our youth, we must play our role in bridging the opportunity divide and meaningfully enable youth to become active participants in their education. This is especially critical amid rapid technological transformation, which calls for rethinking not only what we teach, but how teaching and learning take place.

Bridging the Opportunity Divide

Across Southeast Asia and Oceania (SEAO), the digital divide is often framed as an infrastructure challenge marked by a lack of internet bandwidth or access to devices such as laptops, tablets, or computers. At Samsung, we see it differently. We see it as an opportunity divide.

Bandwidth is not just about internet speed; it is about how quickly a student can access knowledge. A device is not just a gadget; it is a canvas for creation. When a student in a rural community lacks these tools, they are not simply missing a tablet; they are missing a seat at the table of the future economy.

The demand to bridge this divide is real. In 2025, 59% of schools in our region had plans to upgrade and invest in modern technology to digitalise their learning environments[1], confirming that such investment is no longer a convenience, but a baseline requirement to ensure all students and educators have fair access to quality learning environments.

Yet technology alone is just the starting point. When educators are equipped to guide and inspire, students can co-create the future and innovation will thrive. That is why our approach begins with the educator.

Through Samsung Learning Hub, we provide the tools, training, and resources to elevate teaching, inspire learning, and help make technology work for every classroom. Our bootcamps and mentoring programs support both educators and school leaders in helping them to build the capabilities needed to keep pace with evolving curricula and help guide their schools on a digital transformation journey. By strengthening digital competency at every level, we help to ensure that technology in the classroom serves pedagogy, not the other way around.

The Samsung Digital Lighthouse School initiative is a showcase of what is possible, and that digital transformation is not only achievable but also sustainable

Building on this foundation of empowered teaching, we are also extending impact into the learning environment through initiatives like the Samsung Digital Lighthouse Schools program. Recognising that every school begins at a different stage of its digital journey, this program meets schools where they are and supports them with the tools, capability building, and frameworks needed to progress sustainably.

In Indonesia, SMP Islam Al Azhar 25 Tangerang Selatan and Thursina International Islamic Boarding School have recently joined the Samsung Digital Lighthouse School community. In these schools, teachers are building confidence in using digital tools to enable more engaged and collaborative learning, while technology helps reduce administrative workloads so educators can focus more fully on teaching and mentoring students.

Reimagining Learning for A Better Tomorrow

Once access is established and educators are empowered, we can turn to the ultimate goal: Agency.

Beyond infrastructure, our role is to equip the next generation with real-world problem-solving skills. By using technology as a catalyst for critical thinking, creativity, and collaboration, we help to enable youth to pursue their ambitions and shape the futures they envision.

This is especially vital in our region, where young changemakers are driven to develop creative solutions to challenges within their communities. We see this in our flagship corporate social responsibility program, Samsung Solve for Tomorrow, a competition that invites students to apply science, technology, engineering, and mathematics (STEM) skills to social issues. By challenging them to design the solutions they wish to see in the world, the program fosters a powerful mindset of co-creation. In 2025, nearly 17,000 youth participated across the region, marking a 40% increase compared to the previous year.

Hailing from New South Wales in Australia, Jack Lowe built Eilik, an AI-powered results comparison platform to help educators identify potential academic dishonesty in the age of generative AI

In Australia, we witnessed this ingenuity in action. Jack Lowe was awarded the “Runner-Up 14-18” prize for his concept, Eilik—an AI-powered results comparison platform designed to help educators identify potential academic dishonesty in the age of generative AI. His innovation reflects how youth are seizing the opportunity to reshape learning from their own perspectives. Jack’s goal is to support fair learning environments and ensure students receive the guidance they need to build strong foundations in science, mathematics, and English. This thoughtful response to one of education’s emerging challenges exemplifies what co-creation in education truly means.

As our region’s AI-driven digital economy continues to grow, building industry-ready capabilities is more important than ever. Through Samsung Innovation Campus, spanning four SEAO markets, we equipped more than 24,000 participants in 2025 with critical skills in coding, programming, the Internet of Things, and artificial intelligence. In doing so, we are not just teaching students how to use today’s technology but also preparing them to build the technology of tomorrow.

A Shared Responsibility

The International Day of Education 2026 reminds us that education is not something we simply hand down to the next generation, it is a shared, ongoing effort—one we build alongside them, so they can continue transforming education for those who follow.

At Samsung, our commitment remains firm. We invest in the infrastructure that enables digital classrooms, empower educators who guide our youth, and most importantly, provide platforms that allow young people across our region to exercise their agency to invent, to solve, and to co-create a better world.

By closing the gap in access today, we open the door to their innovation tomorrow.

[1] IDC InfoBrief, sponsored by Samsung, Modernisation of Learning through Digital Tech Investments, #AP242475IB, November 2024­­­

Samsung Electronics retains global leadership in Soundbar innovation for 11 consecutive years according to FutureSource Consulting Ltd. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years[1], today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting Ltd, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.[2]

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Q-Symphony compatible Samsung TVs, as well as AI-powered audio optimisation features for a one-of-a-kind home entertainment experience.

Samsung continues to push the boundaries of home audio – HW –Q700F convertible soundbar as seen at CES 2025. Image simulated for illustrative purposes.

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing[3], reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[2] Samsung is ranked No.1 soundbar brand for 11 years (2014-2024) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to Samsung’s 2025 soundbar lineup.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of innovative, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia, Feb-2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Results are not an endorsement of Samsung. Any reliance on these results is at third-party’s own risk.). Image simulated for illustrative purposes

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalised viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

Bold New Design for Greater Personalisation

One UI 7 comes with a simple, impactful, and emotive design, bringing streamlined and cohesive experience to Galaxy users. A simplified home screen, redesigned One UI widgets and lock screen allow users to intuitively and seamlessly customise their devices.

For added convenience, Now Bar[2] provides real-time updates that matter most right on the lock screen. So during a morning run, users can easily check their progress and see what song is playing in your Galaxy Buds – all with a simple swipe, without unlocking their phone.

Smarter AI Features for More Intuitive Experience

One UI 7 introduces seamless AI-driven experiences that help users to stay productive and explore their creativity.

With Galaxy AI, users can simplify everyday tasks, minimising the need to switch between applications. AI Select[3] intuitively recommends by understanding context. For example, a user can simple swipe the Edge Panel and click ‘AI Select’ icon when watching a video to save it as a GIF file. Writing Assist[4] allows users to easily summarise or automatically format contents in which texts can be selected.

One UI 7 also enables simple edits to give users more creative control and freedom. Drawing Assist[5] helps bring ideas to life with more than a single input, including combinations of text prompts and images or sketches. Audio Eraser[6] makes advanced editing accessible for all, by isolating categories of sounds and removing unwanted noise in videos.

With deeper Google Gemini[7] integration, controlling the device is as easy as speaking to a friend. Long-press the side button and say, “Find Italian, pet-friendly restaurants with outdoor seating nearby.” Gemini instantly pulls up recommendations in one seamless interaction.

Natural language search[8] extends to Settings, making it easier to adjust preferences. Users can simply go into Settings and say “My eyes are feeling tired.” In an instant, recommended options such as adjusting brightness or turning on Eye comfort shield appear.

Availability

One UI 7 will begin rolling out from April, expanding to more Galaxy smartphones and tablets in the following weeks[9], including the Galaxy S24 series, Galaxy S24 FE, the Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, the Galaxy Tab S10 series and the Galaxy Tab S9 series.

For more details, please visit: Samsung Newsroom Australia, Samsungmobilepress.com and  samsung.com/au/.

[1] Availability may vary by market.

[2] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[3] Results may vary depending on model. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download.

[4] Writing Assist is available for Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series and Galaxy Tab S9 series.

[5] Drawing Assist is available for Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series and Galaxy Tab S9 series. Requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Audio Eraser is available in Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold6 and Z Flip6, and Galaxy Tab S10 series. Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected:voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[7] Internet connection and compatible operating system required. Availability may vary be device, country, and language.

[8] Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Available in Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold6 and Z Flip6, and Galaxy Tab S10 series. Accuracy of results is not guaranteed.

[9] Availability and timing may vary by market.

Dr. Hon Pak, Senior Vice President and Head of Digital Health Team, Mobile eXperience Business, Samsung Electronics

With over 25 years of experience in the medical field and now as Head of Digital Health team at Samsung Electronics, I spend a lot of time contemplating how technology can truly drive progress in healthcare, rather than being just another innovation for innovation’s sake. That’s why I’m very excited about AI as it offers new ways to address existing problems by simplifying complexity and at scale.

In our ongoing work to reimagine wearables, Samsung is leveraging advanced AI algorithms and extensive technical expertise to develop solutions like Energy Score[1]. This feature quantifies physical and mental energy levels through multiple indicators including sleep[2], heart health and physical activity. Our vision is to include more comprehensive metrics like nutrition, mental health, and additional mobile usage patterns to provide a holistic view of users’ health status, powered by AI.

AI likely holds great promise for potential early disease prevention through analysing patterns and behaviors, detecting abnormalities, and even predicting potential health issues[3]. By combining our long-standing sensor innovations with AI capabilities, we aim to bring greater awareness to users improving their wellness through wearables.

Our goal is to support individuals pursuing their wellness journey. I strongly believe that AI will revolutionise the digital health industry and simplify the wellness journey for everyone. As a global tech leader, Samsung is uniquely equipped to make this a reality with our mix of technology innovations and a growing ecosystem of partners.

[1] Available on select Android phones (Android 10 or above), requires Samsung Health App (V6.27 or above) and Samsung Account login. User must register a Galaxy Watch (Watch4 or later) or Galaxy Ring. Not intended for use in detection, diagnosis or treatment of any medical condition. Measurements are for your personal reference only. Please consult a medical professional for advice.

[2] Sleep tracking features are not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Must be paired with a compatible Galaxy smartphone.

[3] Samsung devices are not medical/therapeutic devices. They are solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

Through collaboration with Rainbow Robotics, Samsung will further strengthen its foundation in the development of advanced robot technology. Rainbow Robotics was founded in 2011 by researchers from the Korea Advanced Institute of Science & Technology’s (KAIST) Humanoid Robot Research Center who developed the first two-legged walking robot “Hubo” in Korea.

By combining Samsung Electronics’ AI and software technology with Rainbow Robotics’ robotics technology, the collaboration plans to accelerate the development of intelligent advanced humanoids.

Samsung will also form a synergy council with Rainbow Robotics to strengthen leadership in the advanced robot global business, with the council expected to serve as a bridge to foster the growth of both companies by developing future robot technologies and core business strategies, and identifying and assessing market demand.

With the collaboration, Samsung plans to utilise Rainbow Robotics’ collaborative robots, dual-arm mobile manipulator, and autonomous mobile robots for manufacturing and logistics automation tasks. These robots can greatly improve their work capabilities by learning and analysing situational data and environmental variables that occur in the field through AI algorithms. Rainbow Robotics is expected to actively enter overseas markets by utilising Samsung’s global sales infrastructure.

Establishment of Future Robotics Office

Samsung also established a Future Robotics Office reporting directly to the CEO. The office will focus on developing future robots including humanoid robots, aiming to secure competitiveness in new technologies for future robots that will advance current paradigms and transform them into a key growth engine.

Dr. Jun-Ho Oh, a founding member of Rainbow Robotics and honourary professor at KAIST, will serve as an advisor to Samsung and head of the Future Robotics Office after retiring from Rainbow Robotics. Dr. Oh will provide robotics technology and business expertise to Samsung’s future robot development from his deep experience in industry-academia collaboration.

Samsung Electronics will showcase new projects from its C-Lab at CES 2025 (Jan. 7-10).

Samsung Electronics Co., Ltd. will showcase new projects that, with the support of its C-Lab program[1], are innovating in the fields of AI, IoT, digital health and robotics at CES 2025 (Jan. 7-10). The company will highlight these 15 new projects at the Venetian Expo’s Eureka Park in Las Vegas, the dedicated area for startups and rising entrepreneurs.

At CES 2025, the C-Lab companies consist of: 12 startups from the C-Lab Outside program, which incubates external startups; two startups from C-Lab Inside, which is an internal venture program for employees; and, one startup that was spun-off from Samsung. At the event, Samsung expects C-Lab startups to assess global market response, strengthen business feasibility and meet with investors.

“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “C-Lab will continue to support startups on the journey to becoming internationally recognised global innovators.”

C-Lab Outside: Twelve Startups That Include AI, IoT and Digital Health

This year, C-Lab will feature 12 startups, including 11 startups directly incubated by Samsung Electronics through the C-Lab Outside program and one startup jointly incubated by Samsung Electronics, and the Daegu Center for Creative Economy & Innovation. The 12 startups are as follows:

[AI]

1. DEEP.FINE: An XR solution using Vision-AI and Visual Localisation (VL) for precise digital space creation
2. Mainspace: An online shopping service based on automated 3D interior design technology
3. ENERZAi: A next-generation AI inference optimisation engine
4. Cochl: An AI-based sound technology that can understand any sound like a human
5. Korea Greendata: Revolutionising energy data analytic platform with AI-driven chatbot integration
6. 10kM.ai: An enterprise AI video production solution that can generate, edit, and distribute at scale

 [Digital Health]

1. Riduck: An AI-based aerobic exercise coaching solution based on data from a wearable device
2. LabSD: A digital ophthalmoscope manufactured with upcycled smartphones and a teleophthalmology system
3. Meditrix: A VR-based neuro-biofeedback motion chair and mobile digital therapeutics

 [IoT]

1. Ghostpass: A remote hands-free authentication solution by storing user biometrics on smartphones
2. Pinpoint: Smart building OS that integrates operations and user experiences into a unified solution

 [Robot]

1. Quester: A high-performance hand tracking glove with sensor fusion technology

C-Lab will showcase four local startups from Daegu and Gwangju, Korea, which is a new record achieved through Samsung Electronics’ efforts to promote the local startup ecosystem. Since 2023, Samsung Electronics has expanded the C-Lab Outside program to discover and nurture innovative startups in these regions. The immense potential of these startups has been demonstrated by GhostPass, a startup from C-Lab Outside Gwangju that has won the Best of Innovation Award in Fintech at CES 2025.

“Thanks to the support and coaching of C-Lab Outside, we were able to grow our company in a short period of time,” said Sunkwan Lee, CEO and founder of GhostPass. “We are excited to attend CES 2025 with C-Lab and showcase our solution, which won the CES Best of Innovation Award.”

C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including a business support fund, office workspaces and customised development programs — along with business cooperation from Samsung Electronics.

Two C-Lab Inside Projects From Samsung Employees; One C-Lab Spin-off That Began at Samsung

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES to see how the global market responds and to test their business viability.

The C-Lab Inside projects that Samsung Electronics is showcasing at CES have been widely recognised for their innovation, global marketability and completeness — including IoT solutions that provide differentiated experiences in conjunction with Samsung Electronics products, as well as a new conceptual robotics platform. This year’s projects are as follows:

•   GreenFollow: Galaxy-enabled autonomous driving solution for electric golf trolley
•   Modulero: A modular platform for robotics development

In 2015, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2025, C-Lab spin-off Edint will showcase its mobile-based AI online exam proctoring service.

C-Lab Startups Win 12 CES 2025 Innovation Awards

In November 2024, the Consumer Technology Association (CTA) announced the winners of the CES 2025 Innovation Awards, including the award for Best of Innovation. C-Lab startups received one Best of Innovation Award and 11 Innovation Award Honourees.

C-Lab’s products and services that received honours include GhostPass, DEEP.Fine, Mainspace, ENERZAi, Quester and others. The CES 2025 Innovation Award-winning products and services will be displayed separately at the Venetian Expo in Las Vegas.

The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 912 startups and projects (506 through C-Lab Outside and 406 through C-Lab Inside) so far. Through “C-Lab Family” program, a unique professional network, all startups of C-Lab can also continue to co-operate with Samsung even after graduating from the C-Lab Outside or spinning off from C-Lab.

[1] Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom Australia. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.