Samsung Electronics Co., Ltd. has today received recognition for four of its products across its consumer electronics and domestic appliances range at the 2023 Australian Good Design Awards.

The OLED TV 2023, BESPOKE AirDresser 2023 and BESPOKE Jet Bot AI+ Robot Vacuum have received the Good Design Award Winner accolade for demonstrating best practice design. Additionally, the BESPOKE AI Smart Washer with Less Microfibre Cycle was given the Good Design Award Gold accolade for surpassing the evaluation criteria and demonstrating design excellence within the Domestic Appliances category.

In its 65th year, the Australian Good Design Awards has a legacy of recognising, rewarding, and celebrating groundbreaking design and innovation, acknowledged as one of the most respected honours in the country.

“Samsung is delighted to have four of its innovations recognised at the 2023 Good Design Awards,” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia. “We’re proud to offer Australians products that meet their ever-changing needs, as well as surpassing design expectations. These awards are especially significant to us given we consistently strive to bring meaningful innovation to Australian households.”

“Consumers expect more than just functionality from the products in their homes – they want technology solutions with a tangible impact and a connected home experience. We’re committed to developing cutting-edge technology that seamlessly blends innovation with design aesthetics to not only simplify, but enhance their day-to-day lives. It’s an honour to see our efforts acknowledged in creating domestic appliances and consumer electronics that supports the changing dynamic of Australian homes with the OLED TV 2023, BESPOKE AirDresser 2023, BESPOKE Jet Bot AI+ Robot Vacuum and BESPOKE AI Smart Washer with Less Microfibre Cycle.”

About Samsung’s winning products

Samsung OLED TV 2023 – Winner: Good Design Award (Consumer Electronics)

Samsung OLED TVs deliver bright pictures, vibrant colours and deep blacks to deliver incredible picture quality and viewing experiences with Samsung’s QD OLED pixels powered by Quantum Dot technology. Samsung is committed to delivering quality entertainment experiences by offering immersive audio and smart solutions all being displayed on its slim profile with just 11.2mm in depth.[1] The range offers integrated Smart Hub,[2] which brings together Entertainment, Gaming, Ambient options, and SmartThings. It also delivers access to Samsung TV Plus,[3] a free ad-supported TV and video-on-demand service that offers over 100 channels in Australia and thousands of shows and movies.[4]

Of the OLED TV 2023, the Good Design Award jury said: “The impeccable quality of the Samsung OLED TV 2023 is enhanced by additional smart features that provide user case simplification.”

Samsung BESPOKE AirDresser 2023 – Winner: Good Design Award (Domestic Appliances)

Pairing powerful and intuitive Wi-Fi enabled clothing care with an elegant crystal mirror-finish design, the 2023 BESPOKE AirDresser uses air and steam to gently remove up to 99.9% of germs, allergens and dust, refreshing and sanitising clothes between washes[5]

Of the BESPOKE AirDresser 2023, the Good Design Awards jury said: “Beautiful architectural and art design language. We commend its design.”

Samsung BESPOKE Jet Bot AI+ Robot Vacuum – Winner: Good Design Award (Domestic Appliances)

​​​Samsung’s BESPOKE Jet Bot AI+ is the ultimate robotic vacuuming solution for the modern Australian household. Featuring a beautifully sleek design and packed with incredible features, it provides a powerful home cleaning experience. With incredibly innovative features such as AI powered object recognition, 3D obstacle detection and SmartThings PetCare,[6] it provides capabilities that extend beyond robotic vacuums’ duties.

Of the BESPOKE Jet Bot AI+ Robot Vacuum, the Good Design Awards jury said: “The level of technology that is being built into our everyday devices is amazing, and this product is testament to that.”

Samsung BESPOKE AI Smart Washer with Less Microfibre Cycle – Winner: Good Design Award Gold Accolade (Domestic Appliances)

Samsung’s BESPOKE AI Smart Washer with Less Microfibre Cycle is the perfect blend of efficiency and innovation. Featuring an elegant and robust design, up to 18KG of internal capacity and innovative ​​features like AI Wash, BubbleWash, Auto Dispense, and SmartThings compatibility, this washing machine offers a truly unique and powerful washing experience.

Of the BESPOKE AI Smart Washer with Less Microfibre Cycle, the Good Design Awards jury said: “The Samsung BESPOKE AI Smart Washer with Less Microfibre Cycle displays a very useful application of AI. We appreciate the great explanations and incremental innovation pushes.”

The 2023 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.

“To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact. The Good Design Award is an independent endorsement of professional design quality,” said Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards.

“Some of the Award-winning projects from this year’s Good Design Awards are truly ground-breaking. There are so many inspiring impact-led projects this year that have embraced the power of design as a problem-solving tool – their design stories deserve to be recognised and celebrated at the highest level. We are proud to continue the legacy of celebrating design, and designers making a positive impact on our world. The Good Design Awards showcase what true design excellence looks like, to inspire others to greatness – that’s exactly what these Awards are about.”

Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.

For more information on the 2023 Good Design Award winners, visit www.samsung.com/au/.

Full details of the 2023 Good Design Award winners are available at good-design.org/.

[1] Refers to S95C only.

[2] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services are available to watch after registration and subscription.

[3] Samsung TV Plus doesn’t require any downloads, credit cards, subscriptions, or additional devices to operate.

[4] Internet connection required. Available content subject to change.

[5] Based on independent testing by Intertek based on Samsung internal protocols. Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae and Enterococcus faecalis. Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Results provided to and interpreted by Intertek.

[6] The ability to recognise your pet may vary depending on the type of pet and living environment.

Samsung Electronics Australia is today unveiling its 2023 Bespoke AI Laundry range, with the line-up currently rolling out across retail stores nation-wide. Heroed by the high performing Bespoke AI Washer (12kg[1]) and Dryer (9kg[2]) and supported by the new mirror-finish Bespoke AI AirDresser[3], Samsung’s 2023 Bespoke laundry range delivers the largest capacity,  most eco-conscious, efficient, and intelligent Samsung laundry solutions to date. In joining Samsung’s award-winning Bespoke Home[4] family of home appliances, the beautifully designed Bespoke AI laundry range has the potential to transform Australian lives by delivering streamlined convenience through SmartThings, connectivity and intuitive automated features to enrich customers’ daily routines.

Samsung’s Bespoke AI Washer and Dryer series also brings the new Less Microfiber Cycle to Australian shores for the first time following its announcement at CES 2023. Developed with support from OceanWise and Patagonia, Samsung’s Less Microfiber Cycle was born from a desire to help reduce the large amount of microplastic pollution entering global waterways each year. By tweaking Samsung’s BubbleWash[5] technology – which improves performance of cold-water cycles – and pairing it with a lower agitation rate, Samsung and its partners produced the Less Microfiber Cycle with the aim to reduce microplastic emissions during wash cycles.

“Our new Bespoke AI Laundry range uses AI innovation to learn your usage patterns, and provide recommendations to help care for your clothes and reduce your mental load,” said Jeremy Senior, Vice President-Consumer Electronics, Samsung Australia.

“The new laundry line-up embodies Samsung’s broader Bespoke Home commitment to make Australian homes more personal and intuitively functional, to ultimately add convenience to your everyday life. In applying SmartThings, Samsung unlocks another level of value and convenience beyond the laundry, by helping to monitor the energy output of compatible devices, schedule chores to suit your routine, and make eco-conscious decisions.”

Save Energy, Water and Detergent with Every Load

Aligned to Australian consumer demand for value-led high performing, reliable, and well-designed laundry appliances, Samsung’s 2023 Bespoke AI front-load Washer and Dryer models intuitively leverage the latest SmartThings enhancements and AI technology, including SmartThings Energy and SmartThings Clothing Care, to add convenience to everyday life. The combination of in-built intelligence and external control enables the new laundry products to learn individual users’ usage patterns and provide personalised automation based on their lifestyles, routines, and preferences.

The new Bespoke AI Front load washer range offers BubbleWash, which turns detergent into bubbles that quickly get absorbed into the laundry at cooler temperatures. Leveraging this technology, the Bespoke AI Washer achieves a 5-Star energy rating across each of its capacity sizes – 9kg, 12kg, and 18kg[6].

Australians can also reduce energy usage with AI Wash Cycle – a smart feature that washes clothes thoroughly and gently with less water and detergent[7]. By detecting the weight and softness of the fabric in each load and analysing the levels of water turbidity, AI Wash Cycle actively monitors the ongoing soil level of the laundry. By optimising the ideal amount of water and detergent using Auto Dispense and continually adjusting the soaking, rinsing and spinning times, this feature quickly and efficiently achieves great results for laundry, virtually every time.

The Auto Dispense feature adds the appropriate amount of detergent and softener needed for each load, taking the guesswork out of laundry. It holds enough detergent for up to one month of washing[8], so there is no need to fill up the detergent tank after every load.

When it comes to drying items, the Bespoke AI Dryer (DV90BB9440GB/ DV90BB9440GH) offers a variety of intelligent, energy-saving options. Heat pump technology in Bespoke AI Dryers provides an energy-efficient, cost-effective and gentle way to dry clothes.[9] Sporting 9-Star energy ratings across its 9kg, 10kg and 12kg models, the Bespoke AI Dryer uses Digital Inverter Compressor technology to dry loads quickly and efficiently using refrigerant to heat the air, instead of electricity. The AI Dry technology, in particular, continually monitors the temperature and humidity while adjusting the settings to ensure that laundry is optimally dried and no energy is wasted. By using recycled warm air, the dryer can help to reduce its overall run cost. Bespoke AI Dryers also use the power of steam to attack bacteria, mites and allergens on clothes and other items, like linen and soft toys. Hygiene Care+ cycle sanitises both dry and wet items[10] without affecting the drying performance by infusing them with high temperature heat that helps eliminate up to 99.9% of certain common bacteria[11].

As with all 2023 Bespoke appliances, the Bespoke front-load laundry pair are integrated with SmartThings[12], allowing Australians to take charge of their energy usage at home using SmartThings Energy. A feature of the free SmartThings app, SmartThings Energy empowers users to easily monitor and manage the energy use of compatible devices while recommending ways for households to be energy efficient. This enables users to make eco-conscious choices with their laundry routine. In addition, SmartThings Clothing Care provides optimal clothing management services customised to users’ lifestyles. Based on the garments’ material, usage patterns and the current season, SmartThings Clothing Care can recommend the best wash and dry cycle for clothes while also letting users schedule laundry, order detergent and more.

The BESPOKE AI Smart Washer 18kg Grande and 12kg Dryer cater to the large capacity needs of Australian families. Image simulated for illustrative purposes.

Designed With Your Lifestyle in Mind

With almost half of Australians wishing they had a nicer looking laundry[13], Samsung has designed the Bespoke AI Washer and Dryer in line with its Bespoke Home vision to create appliances that are both stylish and functional.

Available in white and black colourways, the new Bespoke front-load laundry pair feature a modern, flat-front design that can blend into virtually any interior design theme. Finished with a round, tempered-glass door that delivers both style and durability, the Bespoke AI Washer and Dryer’s simple yet clean form factor is an ideal choice for any modern home. The flat front-load design also offers convenience and flexibility in installation. Whether stacked vertically or installed side-by-side, the pair offer a focal point for almost any laundry room.

Performance You Can Trust, Year After Year

Purchasing a washer or dryer is a big investment, and Samsung wants to ensure that it is built to last. Unlike traditional motors, the advanced Digital Inverter Motor on Bespoke AI Washer and Dryers utilise strong magnets for a quieter and more powerful. Offering outstanding durability, this motor uses high-quality components and eliminates the use of brushes that wear out. 

A complete clothing care solution

Samsung’s 2023 BESPOKE AirDresser (DF10A9500CG) completes Samsung’s 2023 clothing care range by enabling Australians to keep their clothes fresh and sanitised from home. Pairing powerful and intuitive Wi-Fi enabled clothing care with an elegant crystal mirror-finish design, the 2023 Bespoke AirDresser uses air and steam to gently remove up to 99.9% of certain bacteria and dust mites^[15] from fabric.

Enhanced with a large capacity design, the 2023 Bespoke Mirror AirDresser easily fits up to five pants or five jackets, and includes a new long dress zone to freshen more clothes at once. Australians can refresh clothes in as little as 20 minutes or choose from one of the AirDresser’s 24 cycles optimised for various kinds of fabrics – from wool and linen to down and delicates. The 2023 Bespoke AirDresser’s AI features also learns users’ favourite cycles and can automatically recommend them when it detects repeat garments (e.g. school uniforms, etc.).

In 2023, Samsung is bringing SmartThings to its cutting edge AirDresser technology for a seamless clothing care experience. Image simulated for illustrative purposes.

Pricing and availability  

Samsung’s BESPOKE AI Smart Washers and BESPOKE AI Smart Dryer line-up is currently available in select retail stores across Australia.

• BESPOKE AI Smart Washer with Less Microfibre Cycle 12kg – available in white and black. RRP from $1,599
• BESPOKE AI Smart Dryer with Heat Pump 9kg – available in white and black. RRP from $1,899
• BESPOKE Grande AI Smart Washer with Less Microfibre Cycle 18kg – available in black exclusively via Harvey Norman. RRP: $2,299
• BESPOKE Grande AI Smart Dryer with Heat Pump 10kg – available in black exclusively via Harvey Norman. RRP from $2,499
• BESPOKE Mirror AirDresser with Sanitisation and Wrinkle Reduction with mirror finish. RRP: $2,999

To find out more or to start planning the design of your new bespoke laundry, visit: https://www.samsung.com/au/washers-and-dryers/bespoke-laundry/    

[1] Model numbers – WW12BB944DGH [white] / WW12BB944DGB [black] available nationwide at select retailers)

[2] Model numbers – DV90BB9440GH [white]/DV90BB9440GB [black]

[3] Model number – DF10A9500CG

[4] Winner of the 2022 Canstar Blue Innovation Excellence Award – BESPOKE Range

[5] BubbleWash is known as EcoBubble in other regions.

[6] Relates to the four front load washing machines in the 2023 Bespoke range including WW12BB944DGH, WW12BB944DGB, WF18B9600KV, WW90BB944DGB.

[7] Actual results may vary depending on individual use. AI Wash holds detergent for up to 1 month’s washing, based on the average of 4 loads per week. May vary depending on the washing load and settings. Available on Android and IOS devices. A Wi-Fi connection and a Samsung account are required. Mobile GUI images may vary by country, environment etc.

[8] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.​

[9] Actual results may vary depending on individual use.

[10] 2kg dried laundry or 2kg wet laundry.

[11] Based on independent testing by Intertek, by testing samples of applicable models to Samsung-defined test protocol. Individual results may vary.

[12] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[13] 46% of Australians say they wish they had a nicer laundry. Samsung Quick Insights: Washing Machines conducted by Nature Research. Surveyed Australians aged 16+ nationally represented in March 2021. n=1,017

[15] A) Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek. 1) Eliminates up to 99.9 % of certain viruses from cotton fabric when operated on Daily Care + Sanitize setting, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus ( Porcine Rotavirus) and enterovirus Porcine enterovirus B) Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae , and Enterococcus faecalis C) Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek.

2022 Australian Good Design Award Gold Accolades – Credit: Daniel Boud.

Samsung Electronics Australia is celebrating the recognition of four products from across its consumer electronics range, each winning a prestigious Good Design Award Gold Accolade at the 2022 Australian Good Design Awards.

Three products from Samsung’s BESPOKE Home Appliances range including the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, and Samsung BESPOKE AirDresser, in addition to Samsung’s The Freestyle portable projector won gold in the Product Design category for outstanding design and innovation that improves the lives of Australians.

In its 64^th year, the Australian Good Design Awards are the highest honour for design and innovation in the country, and highlight the profound impact a design-led approach can have on business success and social and outcomes.

“Samsung is thrilled have to received four Gold Accolades at the 2022 Good Design Awards,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “At Samsung, we strive to understand customers’ needs, passions and values, and translate those into products and services that deliver meaningful value. It’s an honour that our efforts have been acknowledged for the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, BESPOKE AirDresser, and The Freestyle.”

“People’s needs and routines have changed over the past few years with connectivity, customisation, and design more critical to Australians than ever. Consumers are expecting more than simple functionality from the products they place in their homes, and we’re committed to delivering solutions that can better intersect and evolve intelligently and flexibility in our daily lives. Our BESPOKE Home and TV lifestyle ranges are centred on the concepts of flexible functionality to enable endless experiences, personalised to fit every individuals’ preferences and needs.”

About Samsung’s winning products

• Samsung’s The Freestyle – Winner: Australian Good Design Award Gold Accolade

Samsung’s The Freestyle is a portable, powerful, and simple projector that creates an instant big screen wherever you are. Offering up to 100 inches of crystal-clear picture quality and inbuilt 360° speakers for immersive sound quality. The Freestyle is an easy-to-use big screen Smart TV without the set-up stress.

Of The Freestyle, the Good Design Awards jury said: “Samsung’s The Freestyle presents an impressive cinematic effect from a surprisingly diminutive package. With such a small and portable product, the product presents endless opportunities to facilitating a big screen audio visual experience anywhere, anytime. This is a highly considered product that should be commended.”

• Samsung BESPOKE Cube Air Purifier AX53 – Winner: Australian Good Design Award Gold Accolade

Design meets function with BESPOKE Cube Air Purifier AX53. The visually appealing, virtually silent Air Purification system removes up to 99.97% of large and ultra-fine particles to help provide clean air in homes[1]. The system balances the desire to have an aesthetic home interior with the functionality of an air purifier.

Of the Samsung BESPOKE Cube Air Purifier AX53, the Good Design Awards jury said: “This product caught the judges’ attention with its bold design. Clever user interface, whisper quiet operation and a stunning design makes this purifier stands out from the competition. Other notable touches include the automatic dimming function, wireless access, and ‘wind free’ mode.”

• Samsung BESPOKE Refrigerator – Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE Refrigerator range offers consumers personalisation and refrigerator configuration to meet any family’s needs. The range is colour customisable, modular and includes a French Door Fridge, Single Door Fridge, Single Door Freezer and a Bottom Mount Fridge, each with the unique ability to connect together. The BESPOKE Refrigerator range will launch in Australia soon.

Of the Samsung BESPOKE Refrigerator, the Good Design Awards jury said: “The Samsung BESPOKE Refrigerator is a breath of fresh air in a conservative category. Released from the generic stainless steel straight-jacket, this baby can be dressed up to fit the home and fit the mood. Mix and match functionality keeps the look vibrant and young. This design is a great insight from the Samsung design team.”

• Samsung BESPOKE AirDresser Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE AirDresser is an innovative approach to clothing care that optimises powerful air and steam to help remove up to 99% of certain germs, allergens and dust, refreshing and sanitising clothes between washes[2].

Of the Samsung BESPOKE AirDresser, the Good Design Awards jury said: “Sturdily built with a range of functions for different garments, this AirDresser prolongs the time between washing or dry-cleaning (outer) clothes like suits and uniforms, by steaming, drying, and deodorising them. Samsung has hit the nail on the head with the subtle dark grey look, compact design and built-in functionality.”

The 2022 Good Design Awards attracted high-quality design projects from Australia and around the world spanning 11 design disciplines in more than 30 categories and sub-categories.

Submissions were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.

Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards said: “To be recognised with an Australian Good Design Award is a significant achievement, given the incredibly high standard of projects submitted in this year’s Awards. The Good Design Award is a valuable independent endorsement of professional design quality. It tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact.”

“The Good Design Awards recognise and celebrate the transformative power of design thinking to find innovative, customer-centric solutions to local and global challenges and this year’s Award-winning projects reflect just that. My sincere congratulations to all the designers, engineers, architects and innovators recognised in this year’s Awards – you deserve to be celebrated at the highest level,” Dr. Gien concluded.

For more information on the 2022 Good Design Award winners, visit www.samsung.com/au/

Full details of the 2022 Good Design Award winners are available at good-design.org/

[1] The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛, tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl)

[2] Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae , and Enterococcus faecalis

Samsung Electronics Australia today announced the Australian availability of the Bespoke AirDresser, an innovative approach to clothing care that optimises powerful air and steam to help remove up to 99% of certain germs, allergens and dust, refreshing and sanitising clothes between washes.[1] The new Charcoal colour is an expansion to the current award winning line-up, fitting beautifully into any home décor.

With upgraded features for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralising up to 99% of odours, reducing germs, and smoothing out wrinkles.[2] As health and wellness routines become ever-more important, the Bespoke AirDresser offers a beautiful, sleek and smart way to help keep garments refreshed daily.

“The Bespoke AirDresser transforms how we care for our clothes, designed with busy Australians in mind, in one simple step you can steam or sanitise your clothes to give them that ‘fresh from the dry cleaner’ feel all from the convenience of your own home. It is especially helpful for clothing items that usually require extra attention like silks, business suits and other delicates.” said Andrew Wand, Director, Home Appliances Samsung Electronics Australia.

“AirDresser is the next generation appliance for your wardrobe and revolutionises the way we think about our laundry. The new Bespoke offering in charcoal offers a clean modern aesthetic to add an extra level of sophistication and easy addition into your home.”

Originally releasing in a classic White and now available in trendy Charcoal, it lends to a modern, minimalist look. The front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.

Neutralise Germs and Odours to Keep Your Wardrobe Fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitise function uses powerful JetSteam^TM to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system reduces up to 99.9% of certain bacteria and helps remove house dust mites and certain odour-causing gases to refresh linens,[3]  bedding and even baby clothes and soft toys.

Bespoke AirDresser also uses a Deodorising Filter that helps remove up to 99% of certain odour-causing gases including those from sweat, tobacco and food.[3] Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odour-causing particles to help prevent unpleasant smells from building up inside the device.

The Bespoke AirDresser can also help maintain the condition of the rest of your wardrobe without an extra dehumidifier. By leaving the door open, the Dehumidification function is able to draw in air from the room and extract moisture from it, expelling dry air to help protect clothes from mould.

Always be Dressed to Impress

Adding to the convenience of the Bespoke AirDresser, Wrinkle Care saves you the time and effort of ironing your clothing before those big life events and occasions. Using JetAir and JetSteam, it can remove up to 100% of wrinkles from woollen clothes and up to 80% of wrinkles from rayon material.[2] Even bulkier items of clothing like long dresses, coats or jackets can be refreshed using the Bespoke AirDresser, so your favourite items are always ready to wear when you need them.

Samsung’s Bespoke AirDresser is available now for RRP $2899 from Samsung.com and leading retailers.

For more information visit: https://www.samsung.com/au/washers-and-dryers/airdresser/df8000nm-amber-brown-df60a8100hg-nz/

[1] Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek. Eliminates up to 99.9% of certain viruses from cotton fabric when operated on Daily Care + Sanitize setting, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). Eliminates up to 99.9% of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek.

[2] Based on independent testing by Intertek, using a normal course according to KS K 0891 and ISO ADJ F01. Wool fabric wrinkle recovery efficiency was 100 % and rayon fabric wrinkle recovery efficiency was 80% after using the AirDresser in Daily Care mode.

[3] Based on Samsung internal protocols. Results provided to and interpreted by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning, when using the quick and daily care modes. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.

 Samsung Electronics Australia has been awarded five accolades at the 62^nd annual Good Design Awards for products of outstanding design and innovation that improve the lives of Australians – including two products receiving the prestigious Good Design Award Gold Accolade.

The awards recognised a range of Samsung’s home appliance products including the Samsung AirDresser, Samsung 2-door Family Hub^TM and Samsung Wind-Free Geo Split System each receiving a Good Design Award Winner Accolade. While the Samsung Jet^TM 90 with Clean Station^TM and Samsung Air Purifier (AX9500 model) were also awarded the prestigious Good Design Awards Gold Accolade, awarded to entries that have not only met the high criteria set by Good Design Australia, but exceed them.

“When looking for a new appliance, design elements are equally as important as the product functionality. We always strive to create products that make a meaningful difference for consumers through the functional and design benefits they deliver. We’re proud to see a selection of our products, across a variety of categories including the Air Purifier and AirDresser recognised by the most prestigious design awards in Australia,” said Jeremy Senior, Head of Consumer Electronics, Samsung Electronics Australia.

On Samsung’s winning products, the Good Design Awards Jury said:

Samsung Air Purifier (AX9500)                                                                         

 “A relevant and stylish solution to a much needed product. The visual language is reminiscent of high-end audio speakers and blend well into any modern home interior. Removing a very impressive 99.97% of fine dust and harmful gases from a room, this innovative design combines clever technology with good design to deliver a much-needed product, particularly in today’s challenging circumstances where health and hygiene are paramount. Its easy stackable design means it can grow with the space or size of family by simply adding additional units to it, without taking up too much space.”

Samsung Jet 90
“A refined and stylish design with a highly usable set of features. The five-layered HEPA filtration and dust disposal unit called the Clean Station are unique to market.  It also features a range of accessories to suit all areas of the home along with an ergonomically-designed telescopic wand to help get into those hard-to-reach spaces. Lastly, the self-standing unit makes it easy to store away once you are done with it. ”

Samsung Family Hub 5.0

“An attractive and well made refrigerator, offering a clean and simple interior with a high degree of functionality. Smart fridges have come along way and this is no exception. The facade is faultless with an elegant resolution of finishes and design details. This will blend in with the most architectural of kitchens and yet is easy to use with features like phone or TV mirroring, food reminders, recipe searches or even playing music and making phone calls while spending time in the kitchen.”

Samsung AirDresser                                                                                                                                                                                       

“Pushing the boundaries in clothes storage, sanitisation and de-creasing through the multi-purpose application of steam. The styling is very minimalist but appropriate for its market. The jury could see it appealing to the luxury residential, hotel or business and travel markets.”

Samsung Wind-Free Geo Split System

“A simple design with a powerful set of features that has been executed perfectly. In a time when people are more concerned about the impacts of allergens, viruses and bacteria in our air, the Samsung Wind-Free Geo Split System is a great product. ”

The winners of Australia’s peak industry design awards were announced online during the 2020 Good Design Week.

“Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020,” said Dr. Brandon Gien, CEO of Good Design Australia, “Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world”.

The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.

Samsung Electronics Australia has today announced the local launch of the award-winning AirDresser – an innovative new approach to clothing care that optimises powerful air and steam to help remove germs, allergens and dust refreshing and sanitising clothes between washes, thus allowing users to extend wear of their favourite clothes, while spending less time dry-cleaning or in the laundry.

AirDresser works using a combination of Samsung’s Jet Air technology and Air Hangers, which blasts powerful air through the clothing and is designed to help loosen and remove dust and most odours¹ caused by sweat, tobacco, cooking and dry cleaning.

“With AirDresser, we’re helping Australians to quickly and easily refresh and care for their clothes while also enjoying the peace of mind that comes with the elimination of dust and odours,” said Jeremy Senior, Head of Consumer Electronics, Samsung Australia. “Whether due to issues of poor air quality or a heightened awareness of everyday hygiene measures, people are more conscious of the spread of odours and germs than ever before, which is why AirDresser is so relevant to many Australians.”

Sanitise Clothes with Steam

The AirDresser clothing system utilises high-temperature steam that can permeate deep into the fabric, sanitising garments of certain bacteria, viruses, and allergens. With over 4 million Australians suffering from at least one allergy², AirDresser helps eliminate up to 99.9 per cent of allergy-causing bacteria, house mites and dust, offering a convenient solution for sanitising kids’ clothes or school uniforms, soft toys, most leather shoes and for when illness strikes.³

Gentle Drying and Reduced Ironing AirDresser also includes Heatpump Drying which gently dries clothes at a low temperature while minimising heat damage and shrinkage. Plus, Wrinkle Care helps to smooth out wrinkles through a combination of steam and air, reducing the need for ironing. AirDresser even helps to protect clothes in humid environments. When the door is left open, a de-humidification cycle draws in and extracts moisture from the air, then expels dry air thus removing excess moisture, helping to prevent mould growing that could damage clothes.

Smart and Convenient

Using the AI-powered capabilities of SmartThings, AirDresser can advise which optimal cycle to use for various fabrics. Users can simply input the fabric for bespoke recommendations, and access more specialist cycles, from compatible smartphones⁴.

AirDresser can also save time and hassle for busy households by making less trips to the dry cleaner, and less hand washing. It is also quiet to run and does not need to be affixed or plumbed. This means it can be conveniently located, letting consumers conveniently refresh their clothes every day from the comfort of their own home.

Awards and Recognition

Taking home the Gold Award for Product Design at the International Forum Design Awards, the AirDresser’s innovative clothing care technology is housed in a refined and sleek frame that can blend flawlessly into any contemporary living space. With asthma affecting one in nine people in Australia, the AirDresser is proud to be approved by the National Asthma Council Australia’s Sensitive Choice program, which helps people identify products that are asthma and allergy aware⁵.

Pricing and Availability

The Samsung AirDresser is available now from select retailers with an RRP of $3,999. For more information on the AirDresser, visit the Samsung website.

¹ Based on testing by Intertek using a Normal course: Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Individual results may vary depending on the actual usage situation.

² National Allergy Strategy Parliamentary Inquiry Submission – 23 October 2019

³ Helps eliminate: A) 99.9% of selected viruses (Adenovirus, Influenza and Herpesvirus) based on testing by the Korea Univ. lab B) 100 per cent of house mites, based on testing by Intertek / BAF certification using a Sterilization course for 112 minutes. C) 99 per cent of odor causing gases (Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: food e.g. from grilled meat, and Tetrachloroethylene: dry cleaning) based on testing by Intertek using a Normal course. D) 99 per cent of harmful substances (Perchloroethylene) based on testing by Intertek using a Normal course. Individual results may vary depending on the actual usage situation.