Technology is evolving at high speed, becoming more intelligent by the second. These rapid advancements have brought Galaxy AI[1] to life, unlocking new levels of productivity, creativity and communication. But as mobile AI grows more capable, it also raises new concerns about privacy and control.

Samsung is addressing both in two key ways: by designing Galaxy AI experiences with built-in safeguards that protect user data from the ground up, and by applying AI to strengthen mobile security and privacy protections. While both approaches are essential, building AI that handles data responsibly remains the most urgent priority.

Transparency and choice are the principles driving this work. That’s where Galaxy’s intuitive, easy-to-use privacy settings come in, helping you understand what data is used in AI processing, how it’s handled, and how you can control it. These protections empower you to make your own rules for your mobile experience — and to stay safe while you do.

Advanced Settings for Advanced AI

This freedom of choice comes into play for Galaxy AI experiences. With AI increasingly becoming a part of what we do, it’s only natural to want more control over how your personal data is used in relation to it. Enter Galaxy AI privacy safeguards: a set of policies and protections that go above and beyond to make sure you’re informed and protected when leveraging Galaxy AI.

One of the ways we champion user control is through our powerful suite of AI tools that can operate on-device[2], keeping your data securely in your hands. Whether you’re using communication tools like Live Translate[3] and Interpreter[4] to break down language barriers, or editing tools like Audio Eraser[5] to stretch the limits of creativity, inputs are kept within the confines of your phone. These features offer a safe, responsive mobile experience that runs directly on your device, right at your fingertips — working alongside Galaxy AI’s privacy protections to give you greater visibility and control over your data.

Since launching Galaxy AI, our vision has been driven by a commitment to openness and user choice. That’s why we chose a hybrid approach, introducing a powerful combination of on-device and cloud-based AI. This ensures seamless usability and allows users to benefit from the full power of AI for even the most complex tasks. Advanced features such as Generative Edit[6] offer on-device capabilities and also tap into cloud-based AI as needed for more processing-intensive edits. With Galaxy, all AI experiences are designed with your privacy in mind — even those that utilise remote servers. No matter what feature or what settings you choose, personal data is never stored long-term or used for AI training — whether processed on-device or on the cloud. Plus, with Advanced Intelligence settings[7], managing your privacy is as simple as tapping a button. You can even choose how your personal information is processed, including the option to disable online processing for AI features.

Privacy is the foundation of Galaxy AI, and thanks to our growing list of on-device AI features alongside powerful settings options, so is user control.

Intuitive Controls for Enhanced Visibility

In addition to AI-powered features, it’s critical that selecting privacy settings be easy and intuitive, no matter which mobile experience you choose. Galaxy’s Security and Privacy dashboard enables ultimate control over your data, including who sees it and how it is used, with a fool-proof interface. You can do it all — from viewing and updating app permissions, controls and data-sharing functions, to identifying which data could be at risk through intuitive safety status icons. With Permission Usage, you can even keep track of which apps may have recently accessed your data. This level of behind-the-curtain visibility across settings is unique to Galaxy, making it easier than ever to see how all Galaxy experiences are secured and built to function according to your preferences.

Another cornerstone of Galaxy privacy settings is Auto Blocker[8], a key feature that empowers you to secure your mobile devices without sacrificing usability. Auto Blocker protects your device by checking for malware and other security threats, while blocking malicious activity. It prevents unauthorised app installations, blocks commands and updates via USB, and mitigates zero click attacks with Message Guard.

For those looking for an even stronger line of defense against today’s cyber threats, Maximum Restrictions[9] offers an additional suite of device protections. These added measures offer an extra layer of user control, giving you the choice to block 2G service and prevent data from being intercepted when connected to unsafe networks. They also prevent unintended automatic reconnection to certain Wi-Fi networks that may be less secure.

With Samsung Knox protection and privacy settings that are easy to understand, you hold the power to decide how your data is handled — whether shared or kept completely on-device. Looking ahead, Samsung will further advance AI-powered security technologies to make privacy protections smarter, more adaptive, and even more seamless. And as AI continues to evolve, Samsung remains committed to building secure experiences rooted in transparency and choice — now and in the future.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[2] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

[3] Network connection and Samsung Account required. Currently limited to select languages only. See website for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app and certain supported apps. Supported apps include Whatsapp, Google Meet, Facebook Messenger, Instagram and Signal. List of supported apps may vary from country. Translation might not be accurate

[4] Samsung Account required. Currently limited to select languages only. See website for full list of languages. Language package must be downloaded prior to use. Translation might not be accurate.

[5] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[6] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[7] Availability may vary by device model, OS and/or market.

[8] This feature helps provide defense, blocking unauthorised app installs, restricting command-based attacks and mitigating risks.

[9] Maximum Restrictions prevents automatic, unintended reconnection to less secure networks, which may include Open, Opportunistic Wireless Encryption (OWE) or Wired Equivalent Privacy (WEP). This protects users from device traffic that may be exposed or intercepted.

Pictured: Joshua Gross, husband to Sophie Monk and Unsung Snapper

Samsung Electronics Australia has today announced it is shining a light on plight of the often-overlooked heroes of social media – the Unsung Snappers. These are the dedicated people spotted often in the wild behind a phone camera, doing their best to get the perfect shot [1] for someone else. Almost half of Australians make up this group, with 45% of those surveyed admitting to taking photos for a partner, friend or family member’s social media at least once a week.

While many Aussies will go to great lengths to get help out a mate, new research [2] has found that the majority of Australians (70%) say that taking photos for social media can impact their ability to simply enjoy the moment. 57% say their biggest frustration is when it takes too long to get the ‘perfect’ photo in public and almost half of Gen Z (50%) and millennials (46%) have said they’ve felt embarrassed taking photos of others.

With the recent launch of the super slim Galaxy S25 Edge, Samsung is empowering the Unsung Snappers of Australia with the tools they need to capture the perfect shot almost every time. Weighing only 163g and 5.8mm thick, the Galaxy S25 Edge houses a stunning 200MP wide lens camera and next-generation Nightography to help capture every detail day or night – ideal for sunny holiday snaps and low-light evening events.

As posting on social media becomes the norm, Australians can feel the pressure of capturing that perfect photo – even when it’s not their own.

Joshua Gross, Sophie Monk’s husband, is all too familiar with the work required of an Unsung Snapper: “If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.”

“While I’m lucky to have a gorgeous subject, I’ll often take hundreds of shots to make sure we get ‘the one’. There’s always the risk of uncontrollable aspects – weather conditions or someone walking into frame without us realising. While I’m focused on securing the perfect shot, I have to put my muse first, and with the Galaxy S25 Edge, Samsung has made it easier for hard-working Unsung Snappers like me to get an amazing photo.”

Almost a third[3] of Australians have said they frequently get asked to retake a photo by a partner or friend as they aren’t happy with their facial expression, with the same percentage of respondents citing that photos are often ruined by someone or something in the background.

Innovative Galaxy AI^[4] editing tools mean that Unsung Snappers can make easy and efficient tweaks to photos. Features like Object Eraser[5], Best Face^[6] and Audio Eraser^[7] enable quick fixes to problems like photobombers, crowd noises and untimely blinking without having to retake shots.

“The Galaxy S25 Edge, with its flagship camera and Galaxy AI enhanced image capture and editing suite gives Australians the tools they need to nail the shot— replacing retakes and complaints with effortless, shareworthy moments,” says Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia. ”By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment.”

The Samsung Galaxy S25 Edge is available in Titanium Silver, Titanium Icyblue and Titanium Jetblack for $1,849 (256GB) and $2,049 (512GB).

To find out more about Galaxy S25 Edge and other Galaxy smartphones, please visit: Samsung Newsroom Australia, Samsung Mobile Press and samsung.com/au/.

[1] 33% of Australians have been rained on and 8% have had their clothing ruined when trying to get the perfect shot (Research conducted in May 2025 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1006  Australians).

[2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 27^th to 30th May 2025.  Total sample; Unweighted; base n = 1020

[3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 27th to 30th May 2025. Total sample; Unweighted; base n = 1020

[4] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. Accuracy of results not guaranteed.

[5] Visible watermark overlay may be applied. Editing with Generative Edit results in a resized photo up to 12MP. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[6] Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[7] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.