Pictured: Samsung Bespoke AI Heat Pump Combo. Image simulated for illustrative purposes.

Samsung is today celebrating recognition as Australia’s ‘Most Loved Whitegoods Brand’ at the 2025 Finder Customer Satisfaction Awards. The top accolade was achieved alongside 21 additional awards wins and 13 highly commended nods across Samsung home appliance categories including Washing Machine, Refrigeration, Microwave, Washer Dryer Combo, Heat Pump Dryer, and Stacked Washer Dryer.

In achieving the ‘winning’ honours, Samsung secured the highest scores against more than 20 competing brands, as rated by Australian consumers:

Currently in its sixth year, Finder’s Customer Satisfaction Awards is among the most comprehensive consumer recognition programs in Australia, surveying over 60,000 Australians about products and brands they use everyday. In asking consumers to rank brands against the survey metrics, the program recognises brands that best meet consumer expectations with the purpose of helping more Australians make smarter, more confident purchasing decisions.

Rachel Carter, Head of Department- Home Appliances, Samsung Australia says the abundance of 2025 Finder Customer Satisfaction awards reflects Samsung’s relentless commitment to driving product innovation, performance, value and reliability through security, connectivity and intelligence across every home appliance product category.

“Samsung is a consumer-centric business, drawing on a deep understanding of what consumers are looking for to build appliances that will drive long-term value and enable better living at home for years to come,” said Ms. Carter.

“We’re incredibly honoured to be recognised by tens of thousands of Australian consumers so directly via the Finder Customer Satisfaction Awards. Our range of powerfully performing whitegoods are designed to be powerful individually and extraordinary as part of a connected ecosystem of products, working together to unlock efficiencies and with ease to help you move through your day effortlessly. We’re proud that our 2025 range does all this and more.”

Graham Cooke, head of consumer research at Finder, said the Awards celebrate the brands that Aussies can count on to deliver quality, performance, and value.

“Appliances and tech are a significant investment for households, and with so many options available, it can be hard to know which brands consistently deliver. The Finder Customer Satisfaction Awards reflect real-world experiences from thousands of Australians, giving shoppers a clear picture of the products that truly perform.”

Samsung’s 2025 line-up represents the next leap forward in Samsung’s vision to simplify Australian home life. Pushing the limits of performance, Samsung’s 2025 line-up includes the world’s most powerful cordless stick vacuum with up to 400W of suction power^[1] – the Bespoke AI Jet Ultra . The 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator expand Samsung’s ‘Screens Everywhere’ vision, initiated by the Bespoke AI Heat Pump Combo, whereby AI Home screens on kitchen and laundry appliances extend the products’ core purpose by enabling entertainment, smart home connectivity, family communication and more.

For further information on Samsung’s range of consumer electronics products, visit: https://www.samsung.com/au/home-appliances/bespoke-home/

To view further results from Finder Australia’s 2025 Customer Satisfaction Awards, visit: https://www.finder.com.au/finder-awards/customer-satisfaction-awards

^[1]  * Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. Measured at the inlet of the non-motorized tool when the dustbin is empty and a large capacity battery that is fully charged. Lasts up to 1 min. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

In its 67th year, and as a pioneer in its field, Good Design Awards has historically showcased the best of design and innovation to a global audience, honouring ground-breaking, cutting edge designs that strive to bring further excellence to Australian homes.  As three of Samsung’s consumer electronics innovations have been recognised at the 2025 Good Design Awards, this reinforces how Samsung is delivering innovations and solutions that not only meet the evolving needs of Australians but also exceed expectations in relation to design.

Samsung’s 2025 line up represents the next leap forward in the company’s vision to simplify Australian home life by bringing AI to all. Prioritising personalisation, and long term value, Samsung’s AI-powered products are designed to thrive within a connected home ecosystem, adapting to user preferences and acting autonomously to save Australians time so they can focus on the things that matter most. This commitment to thoughtful, user-focused design has been recognised at the 2025 Good Design Awards, with three flagship products celebrated for their innovation, functionality, and ability to enhance everyday living.

About Samsung’s winning products

Neo QLED 8K QN900F Samsung Vision AI Smart TV (Product Design – Consumer Electronics)

Samsung’s Neo QLED 8K QN900F is the first Samsung TV to combine Samsung’s 8K picture and sound quality with a premium art experience via the Samsung Art Store[1]. Featuring anti-glare technology[2], a refined Metal Frame Design and Advanced Vision AI, the QN900F offers Australians a sophisticated blend of elevated design and ultra-premium performance. Building on the success of The Frame, this new Mini LED 8K TV fills a gap in the market for those seeking gallery style aesthetics with cutting-edge picture and sound, automatically adapting to user preferences for a truly immersive viewing experience.

Of the Neo QLED 8K QN900F Samsung Vision AI Smart TV, the Good Design Award jury said: “Samsung’s Neo QLED 8K QN900F is the first Samsung TV to combine Samsung’s 8K picture and sound quality with a premium art experience via the Samsung Art Store. The Jury really loves the frame design – congratulations on bringing such a thoughtful product to life. It’s been a long wait for the next evolution of the Frame TV, and this one delivers. The versatility is a standout feature, from the multiple display options to the way it integrates beautifully into designer interiors or homes where a traditional black screen might feel intrusive or unnecessary. It’s a nice premium product and the design embodies an array of technical innovations and incorporates them in a very compelling, humanistic and engaging user experience story. From Hardware (minimal and modern design and mounting), and materials  to the offering of art (art store) that can be displayed – this is a smashing piece of design and technology. The product design proves that having the consumer in mind, technical innovation can elevate the user experience and product value.”

Q-series HW-QS700F – Winner: Good Design Award (Product Design – Consumer Electronics)

Samsung’s Q-Series HW-QS700F Convertible Soundbar delivers True 3.1.2 channel wireless Dolby Atmos 3D surround sound[3] whether placed on a table or mounted on a wall, ensuring consistent, high-quality audio and versatile placement for a variety of home setups.

Of the Q-series HW-QS700F, the Good Design Award jury said: “Samsung’s Q-series HW-QS700F is a convertible soundbar featuring a new gyro-sensor designed to deliver the same True 3.1.2 channel wireless Dolby Atmos 3D surround sound experience, whether mounted flush on a wall or placed flat on a table. The gyro sensor which changes the position in which it directs the fired sound is a super nice innovation. This design absolutely meets the high bar for good design. The form factor and its details all around are implemented very well. The most impressive distinguishing attributes are: flush mounting on the wall! Elimination of cables! Smaller form factor without reducing the sound quality! A simple clean design package with some quality details and features. Overall, a brilliant showcase of innovation and impact in this highly competitive category.”

Bespoke AI Heat Pump Combo – Winner: Good Design Award (Product Design – Domestic Appliances)

The Bespoke AI Heat Pump Combo is an all-in-one 18.5 kg smart washer and 10 kg smart heat pump dryer that combines ultra-large capacity with incredible technology[4][5]. Engineered to deliver powerful wash and dry performance in a single machine, it features AI OptiWash & Dry to optimise detergent and energy use[6], and AI Energy Mode[7] via the SmartThings App[8] to allow users to monitor their energy consumption and provide real-time monitoring and alerts. With WELS ratings and an intuitive 7-inch touchscreen interface, the Combo offers a streamlined, high performance laundry solution that meets the growing demand for efficient, multi-use appliances.

Of the Bespoke AI Heat Pump Combo, the Good Design Award jury said:  “The Bespoke AI Heat Pump Combo is an all-in-one, ultra-large 18.5kg smart washer with a 10kg smart heat-pump dryer. It is designed for large families to wash and dry clothes without the need to transfer between two machines, saving time, and helping transform laundry day into a seamless experience. The execution of the UI panel looks elegant, discreet, minimal and feels right for this type of product. Care and attention to detail on user touchpoints is a big plus. Good translation of user insights into useful product features. The product presents a strong minimalist design aesthetic, which effectively communicates ease of use and suggests an experience where much of the cognitive load is handled by the system removing guesswork for the user. The large, clear screen and interface are promising. Overall, a well resolved and thoughtfully integrated product for modern households, combining two appliances into one to save time, space, and effort. Strong emphasis on energy efficiency and smart monitoring aligns with evolving user values. Commendable sustainability steps. This project truly sets a high benchmark for the Domestic Appliance category and the Samsung Design Team should be congratulated here.”

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year

[2] The QN900F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[3] Source content must be Dolby Atmos® enabled for Dolby ATMOS® playback.

[4] Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI OptiWash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[5] 10 star energy rating only applies to drying performance of the appliance. Washer component has a 4.5 star rating

[6] AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy

[7] Compared to using the same cycle without AI Energy Mode. Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI OptiWash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[8] Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply