“Samsung looks beyond performance and functionality to consider how appliances fit naturally into people’s living spaces and deliver meaningful experiences in everyday use,” said Hyoung Min Park, Vice President and Head of the Customer Experience Team of the Digital Appliances (DA) Business at Samsung Electronics. “We will continue to combine AI with differentiated design and engineering to deliver greater convenience and efficiency that consumers can experience in their daily lives.”

Bespoke AI WindFree Pro Air Conditioner Wins in Best in Design

Bespoke AI WindFree Pro Air Conditioner Wins in Best in Design

The Bespoke AI WindFree Pro Air Conditioner[2] was named a winner in the Best in Design category, thanks to a Grid Design that harmonises with the vertical and horizontal lines as well as the repetitive grids and planes commonly found in modern interiors. Its streamlined form reduces visually prominent functional elements, allowing the air conditioner to integrate naturally into the surrounding space.

As an honoree in the Best in Home Appliances category, the product also offers AI-powered technologies designed to provide personalised comfort. Three Motion Wings enable a variety of airflow patterns,[3] while AI Motion Wind uses a radar sensor to adapt airflow based on users’ preferences and movements.[4] WindFree Wearable Good Sleep connects to a compatible wearable device[5] and syncs with the user’s body signals to automatically adjust cooling based on the user’s sleep state.

Highlighted IFA Innovation Awards 2026 Honoree: Bespoke AI Refrigerator Family Hub

The Bespoke AI Refrigerator Family Hub was named an honouree in the Best in Design.

The Bespoke AI Refrigerator Family Hub[6] was named an honouree in the Best in Design category. It offers a personalised experience for consumers with its 32-inch display, as well as food management and connected kitchen capabilities.[7]

AI Vision uses an internal camera[8] to recognise food items as they are placed in or removed from the refrigerator.[9] With this feature, users can track the use-by-dates of food items[10] and receive recipe recommendations from the SmartThings Food app[11]. Additionally, Auto Open Door enables hands-free access through voice commands or a simple touch,[12] allowing users to open and close the refrigerator door when their hands are full.

[1] Local availability may vary by region. The Bespoke AI WindFree Pro Air Conditioner will be available in local Australian retailers in Q4 2026.

[2] Model and feature availability may vary by region. The Bespoke AI WindFree Pro Air Conditioner will be available in local Australian retailers in Q4 2026.

[3] Motion Wings consist of two outer blades (top and bottom) and one inner blade (middle).

[4] AI Motion Wind refers to AI Direct and AI Indirect wind modes, which operate in AI Auto Mode.

[5] Requires a Samsung Smart phone (One UI 4.0+), compatible Galaxy Watch (Watch 7+). SmartThings connected AC on home Wi-fi, and SmartThings 1.8.45+/Samsung Health apps (Mobile & Watch) 6.31.1+. Wearable devices must be worn during sleep: some features may be limited on non-Samsung devices. Sleep stage information is transmitted to the air conditioner every 5 minutes during the first 90 mins, and every 30 mins thereafter.

[6] Model and feature availability may vary by region.

[7] A Wi-Fi connection and a Samsung account are required. A Google or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice. In the US, Samsung News and Samsung TV are available. The number of provided channels may differ by country.

[8] A red light turns on when the camera is operating. The user’s appearance may be captured, but areas other than the food item are automatically blurred. AI Vision refers to AI-based processing that helps recognise food items.

[9] A Wi-Fi connection and a Samsung account are required. If a food item is not recognisable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance.

[10] Each food item’s expiry date should be manually entered by users via the SmartThings app.

[11] Available features may vary by country, region and model. Users may need to manually register, name or update ingredients and expiry dates in the Food List or SmartThings app. A Wi-Fi connection and Samsung account are required.

[12] This function is set to OFF by default and can be turned ON or OFF through the product display.

Samsung’s Bespoke AI appliances can now make it feel easy and seamless – from cooling the room before arrival to arranging game-night food, keeping the living room comfortable, and even taking care of the cleanup afterwards. For you, no matter what happens on the scoreboard, the experience at home can be a winning one.

Walk Into a Cooler Welcome

When all you want to do is get home and enjoy the game, opening the door to warm, still air can take the energy out of the evening before it even properly starts. Through SmartThings* you can remotely turn on your Bespoke AI Windfree Air Conditioner before you arrive. With Welcome Cooling**, the room can begin cooling while you are still on your way home, helping create a more comfortable space before anyone takes a seat.

By the time the door opens, the night already feels more settled. All you have to do is take your shoes off, take the cold drinks out and settle down on the couch.

Decide What to Serve With Ease

A perfect game-night would not be complete without good food that is tasty, easy to share, quick to prepare, and simple enough to enjoy without missing the action. For that reason, the hardest part is often deciding what to make.

Bespoke AI Refrigerator Family Hub helps make that first decision easier with AI Food Manager***. You can check and manage the ingredients registered in your Food List, then receive recipe ideas based on what is in the fridge. A few vegetables can become a refreshing side dish, cheese and leftovers can turn into a snack board, and then just one or two extra ingredients can bring it all together.

That quick check can also make the grocery run smarter. Chips, beer, ice cream, or celery; you can worry less about buying too much or forgetting the one thing that matters with the SmartThings app. Just pick up what you need and head home with a clearer plan for the night.

The goal is not complex, elaborate dishes. It’s to make it easier to prepare food that fits the rhythm of a summer match – quick bites, cold sides and shareable plates that keep everyone close to the screen.

Keep Cool When the Room Heats Up

Then the game begins.

A sudden counterattack, a shot off the post, a tense save; the room can warm up fast when everyone is moving around and getting excited.

Samsung’s Bespoke AI WindFree Air Conditioner helps make comfort one less thing to think about. It is the kind of comfort that stays in the background. The snacks stay within reach, eyes stay on the screen, and the living room stays ready for every pass, save and cheer through the final result.

Let the Dishwasher Take the Late Shift

The excitement may be over, but the dishes usually are not.

Snack plates, cups, sauce bowls, and cutlery can quickly pile up across the kitchen. After a late match, standing at the sink can feel like going into extra time.

That is where Samsung’s Freestanding Dishwasher with Auto Open Door becomes your hero. With Flex Load, you can adjust middle rack space more easily to fit different types of dishes after game night — from plates and bowls to glasses, pots, and pans. And even when the match ends late, cleanup does not have to keep the house awake. With the Extra Quiet Program****, you can run the dishwasher with less noise and leave the kitchen to reset while you wind down.

The highlight of the night will always be the match itself. But the difference between a good night and an effortless one often comes down to everything around it – the cool room waiting at home, the food that comes together quickly, the comfort that lasts through every cheer, and the cleanup that does not need to become tomorrow’s problem.

In these ways and more, Samsung home appliances help make summer sports nights at home feel smarter, smoother and easier to enjoy.

*Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Feature availability may vary by country, model and device.

**The Welcome & Away Care function uses smartphone geofencing and GPS to determine whether users are close to their personal set location. Performance may vary depending on the actual usage environment and the cooling function of each model.

***Available features may vary by country, region and model. Users may need to manually register, name or update ingredients and expiry dates in the Food List or SmartThings app. A Wi-Fi connection and Samsung account are required.

****The noise level of the DW60BG750FSLSA model: Extra Silence program: 40dB. Based on testing conducted in an internal laboratory.