2022 Australian Good Design Award Gold Accolades – Credit: Daniel Boud.

Samsung Electronics Australia is celebrating the recognition of four products from across its consumer electronics range, each winning a prestigious Good Design Award Gold Accolade at the 2022 Australian Good Design Awards.

Three products from Samsung’s BESPOKE Home Appliances range including the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, and Samsung BESPOKE AirDresser, in addition to Samsung’s The Freestyle portable projector won gold in the Product Design category for outstanding design and innovation that improves the lives of Australians.

In its 64^th year, the Australian Good Design Awards are the highest honour for design and innovation in the country, and highlight the profound impact a design-led approach can have on business success and social and outcomes.

“Samsung is thrilled have to received four Gold Accolades at the 2022 Good Design Awards,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “At Samsung, we strive to understand customers’ needs, passions and values, and translate those into products and services that deliver meaningful value. It’s an honour that our efforts have been acknowledged for the BESPOKE Cube Air Purifier AX53, BESPOKE Refrigerator, BESPOKE AirDresser, and The Freestyle.”

“People’s needs and routines have changed over the past few years with connectivity, customisation, and design more critical to Australians than ever. Consumers are expecting more than simple functionality from the products they place in their homes, and we’re committed to delivering solutions that can better intersect and evolve intelligently and flexibility in our daily lives. Our BESPOKE Home and TV lifestyle ranges are centred on the concepts of flexible functionality to enable endless experiences, personalised to fit every individuals’ preferences and needs.”

About Samsung’s winning products

• Samsung’s The Freestyle – Winner: Australian Good Design Award Gold Accolade

Samsung’s The Freestyle is a portable, powerful, and simple projector that creates an instant big screen wherever you are. Offering up to 100 inches of crystal-clear picture quality and inbuilt 360° speakers for immersive sound quality. The Freestyle is an easy-to-use big screen Smart TV without the set-up stress.

Of The Freestyle, the Good Design Awards jury said: “Samsung’s The Freestyle presents an impressive cinematic effect from a surprisingly diminutive package. With such a small and portable product, the product presents endless opportunities to facilitating a big screen audio visual experience anywhere, anytime. This is a highly considered product that should be commended.”

• Samsung BESPOKE Cube Air Purifier AX53 – Winner: Australian Good Design Award Gold Accolade

Design meets function with BESPOKE Cube Air Purifier AX53. The visually appealing, virtually silent Air Purification system removes up to 99.97% of large and ultra-fine particles to help provide clean air in homes[1]. The system balances the desire to have an aesthetic home interior with the functionality of an air purifier.

Of the Samsung BESPOKE Cube Air Purifier AX53, the Good Design Awards jury said: “This product caught the judges’ attention with its bold design. Clever user interface, whisper quiet operation and a stunning design makes this purifier stands out from the competition. Other notable touches include the automatic dimming function, wireless access, and ‘wind free’ mode.”

• Samsung BESPOKE Refrigerator – Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE Refrigerator range offers consumers personalisation and refrigerator configuration to meet any family’s needs. The range is colour customisable, modular and includes a French Door Fridge, Single Door Fridge, Single Door Freezer and a Bottom Mount Fridge, each with the unique ability to connect together. The BESPOKE Refrigerator range will launch in Australia soon.

Of the Samsung BESPOKE Refrigerator, the Good Design Awards jury said: “The Samsung BESPOKE Refrigerator is a breath of fresh air in a conservative category. Released from the generic stainless steel straight-jacket, this baby can be dressed up to fit the home and fit the mood. Mix and match functionality keeps the look vibrant and young. This design is a great insight from the Samsung design team.”

• Samsung BESPOKE AirDresser Winner: Australian Good Design Award Gold Accolade

Samsung’s BESPOKE AirDresser is an innovative approach to clothing care that optimises powerful air and steam to help remove up to 99% of certain germs, allergens and dust, refreshing and sanitising clothes between washes[2].

Of the Samsung BESPOKE AirDresser, the Good Design Awards jury said: “Sturdily built with a range of functions for different garments, this AirDresser prolongs the time between washing or dry-cleaning (outer) clothes like suits and uniforms, by steaming, drying, and deodorising them. Samsung has hit the nail on the head with the subtle dark grey look, compact design and built-in functionality.”

The 2022 Good Design Awards attracted high-quality design projects from Australia and around the world spanning 11 design disciplines in more than 30 categories and sub-categories.

Submissions were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. Each entry was evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.

Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards said: “To be recognised with an Australian Good Design Award is a significant achievement, given the incredibly high standard of projects submitted in this year’s Awards. The Good Design Award is a valuable independent endorsement of professional design quality. It tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact.”

“The Good Design Awards recognise and celebrate the transformative power of design thinking to find innovative, customer-centric solutions to local and global challenges and this year’s Award-winning projects reflect just that. My sincere congratulations to all the designers, engineers, architects and innovators recognised in this year’s Awards – you deserve to be celebrated at the highest level,” Dr. Gien concluded.

For more information on the 2022 Good Design Award winners, visit www.samsung.com/au/

Full details of the 2022 Good Design Award winners are available at good-design.org/

[1] The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.3㎛, tested in accordance with the Korea Conformity Laboratories filter test. Test conditions: temperature 23±2.0°C, humidity 45±2.0%, Test flow rate 5.34 cm/s, test aerosol Sodium Chloride (NaCl)

[2] Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae , and Enterococcus faecalis

No Vacancy 2022 marks the first industry event where Samsung will showcase a cross section of Consumer Electronics solutions; from Professional Display Signage, Interactive Kiosk Displays, Bespoke AirDresser, Air Purifiers and Air Conditioners, curved Business Monitors, and more. Together, these solutions can enhance the guest entertainment experience whilst helping hospitality professional’s better cope with current resourcing challenges as well as meet heightened health and hygiene standards expected by guests.

According to Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia, Samsung’s attendance at No Vacancy reflects the company’s commitment to supporting the hospitality sector to provide safe and unforgettable travel, dining and entertainment experiences.

“Over the last two years, hospitality has had to demonstrate its adaptability and agility to contend with continually changing policies surrounding travel and live entertainment. The industry now has an opportunity to move forward with a laser focus on premium guest experiences,” Said Mr. Senior.

“Samsung’s range of innovative technologies across display, air, and appliances can help alleviate the burden of resourcing shortages and increased hygiene standards on hospitality operators while meeting the needs of travelers moving forward.”

Scott Boyes, Vice President Operations, NSW & ACT, Accor believes that it is essential to work with the best digital solutions partners to deliver premium experiences for customers post-pandemic.

“Samsung plays a key role in the way entertainment is delivered to our guests, and we are now looking to further integrate display technology throughout our hotels to make the experience for our customers even more intuitive and engaging.”

Boyes continued: “The Wall LED Display is particularly exciting because it gives us the freedom to create custom displays that fit the different settings within our hotels. A product like the AirDresser is prime to create those wow moments for guests and provide peace of mind when it comes to their health.”

Samsung is renowned among hotel and accommodation professionals for its premium Hospitality TV  and Digital Display & Signage solutions. Samsung will use No Vacancy to showcase further display solutions including Interactive Kiosks that can ease resourcing burdens by automating processes such as check-in / check-out, food & beverage ordering, and information & concierge services.

Samsung will also demonstrate how hotels and accommodation providers can provide new standards of hygiene and health via solutions such as the Bespoke AirDresser, a clothing care system that refreshes, deodorises and sanitises clothes, while removing wrinkles for travelers. Air Purifiers such as Samsung’s Ultimate Air Purifier AX90 – voted Choice’s ‘Best Performer’ 2021 and 2022[1] – will also be displayed as a device that can help minimise the spread of harmful airborne contaminates in larger spaces.[2]

“We know guests value hygiene and efficiency more than ever and we have been monitoring the market to ensure that we have access to the latest technology to deliver the highest standard possible,” said Tish Nyar, Director of Ops, TFE Hotels. “Leveraging interactive Digital Displays that enable contactless self-service has been beneficial.”

Guests at No Vacancy can get hands-on with Samsung’s range of consumer electronics and speak to Samsung’s team of experts at stand #832. Products on show include:

• Hospitality TV
• Kiosk Interactive Display
• Professional Display Signage
• The Wall LED Display
• BESPOKE AirDresser
• BESPOKE Cube Air Purifier AX53
• Essential Air Purifier AX32
• Ultimate Air Purifier AX90
• 360 Cassette Air Conditioner
• 34S65U WQHD Curved Business Monitor

For more information, please visit the Samsung Electronics Australia website.

[1] Visit Choice www.choice.com.au

[2] Tested on the AX80K7580WFD for toluene, xylene, benzene, ethylbenzene, styrene & formaldehyde gases in the National Test Institute of Korea. The filter media has over 99.97% dust collection efficiency, based on a particle size of 0.26㎛, as specified by 42 CFR part 84. Tested in the National Test Institute of Korea.

Samsung Electronics Australia today announced the Australian availability of the Bespoke AirDresser, an innovative approach to clothing care that optimises powerful air and steam to help remove up to 99% of certain germs, allergens and dust, refreshing and sanitising clothes between washes.[1] The new Charcoal colour is an expansion to the current award winning line-up, fitting beautifully into any home décor.

With upgraded features for ultimate convenience, Samsung’s Bespoke AirDresser refreshes clothing by removing dust, neutralising up to 99% of odours, reducing germs, and smoothing out wrinkles.[2] As health and wellness routines become ever-more important, the Bespoke AirDresser offers a beautiful, sleek and smart way to help keep garments refreshed daily.

“The Bespoke AirDresser transforms how we care for our clothes, designed with busy Australians in mind, in one simple step you can steam or sanitise your clothes to give them that ‘fresh from the dry cleaner’ feel all from the convenience of your own home. It is especially helpful for clothing items that usually require extra attention like silks, business suits and other delicates.” said Andrew Wand, Director, Home Appliances Samsung Electronics Australia.

“AirDresser is the next generation appliance for your wardrobe and revolutionises the way we think about our laundry. The new Bespoke offering in charcoal offers a clean modern aesthetic to add an extra level of sophistication and easy addition into your home.”

Originally releasing in a classic White and now available in trendy Charcoal, it lends to a modern, minimalist look. The front panel features a slim, intuitive interface with simplified buttons that make it easier to select settings and options and improves visibility and accessibility.

Neutralise Germs and Odours to Keep Your Wardrobe Fresh

To keep your clothes fresh and ready for any occasion, Bespoke AirDresser’s Sanitise function uses powerful JetSteam^TM to steam and refresh your garments. Infusing high temperature heat deep into the fabric, the JetSteam system reduces up to 99.9% of certain bacteria and helps remove house dust mites and certain odour-causing gases to refresh linens,[3]  bedding and even baby clothes and soft toys.

Bespoke AirDresser also uses a Deodorising Filter that helps remove up to 99% of certain odour-causing gases including those from sweat, tobacco and food.[3] Made of ceramic, which works effectively even in humid and damp conditions, the filter breaks down odour-causing particles to help prevent unpleasant smells from building up inside the device.

The Bespoke AirDresser can also help maintain the condition of the rest of your wardrobe without an extra dehumidifier. By leaving the door open, the Dehumidification function is able to draw in air from the room and extract moisture from it, expelling dry air to help protect clothes from mould.

Always be Dressed to Impress

Adding to the convenience of the Bespoke AirDresser, Wrinkle Care saves you the time and effort of ironing your clothing before those big life events and occasions. Using JetAir and JetSteam, it can remove up to 100% of wrinkles from woollen clothes and up to 80% of wrinkles from rayon material.[2] Even bulkier items of clothing like long dresses, coats or jackets can be refreshed using the Bespoke AirDresser, so your favourite items are always ready to wear when you need them.

Samsung’s Bespoke AirDresser is available now for RRP $2899 from Samsung.com and leading retailers.

For more information visit: https://www.samsung.com/au/washers-and-dryers/airdresser/df8000nm-amber-brown-df60a8100hg-nz/

[1] Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek. Eliminates up to 99.9% of certain viruses from cotton fabric when operated on Daily Care + Sanitize setting, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus (Porcine Rotavirus) and enterovirus (Porcine enterovirus). Eliminates up to 99.9% of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae, and Enterococcus faecalis. Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek.

[2] Based on independent testing by Intertek, using a normal course according to KS K 0891 and ISO ADJ F01. Wool fabric wrinkle recovery efficiency was 100 % and rayon fabric wrinkle recovery efficiency was 80% after using the AirDresser in Daily Care mode.

[3] Based on Samsung internal protocols. Results provided to and interpreted by Intertek. Eliminates 99% of Iso-Valeric acid: sweat, 4-Ethenyl pyridine: tobacco, Valeraldehyde: roasting meat, and Tetrachloroethylene: dry cleaning, when using the quick and daily care modes. Testing for Iso-Valeric acid and 4-Ethenyl pyridine based on KS K0891 Standard. Results may vary depending on the actual usage conditions.