Samsung Electronics Co., Ltd. today shared its vision for how artificial intelligence (AI) technology can help enable people to experience their devices more intuitively and conveniently than ever before. Presenting these ideas at a press conference at CES® 2024, Samsung teamed up with key partners to outline the technology behind this vision and how new products and services use AI capabilities to help make life easier.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened the press conference by describing how AI will enable connected technologies to improve people’s daily lives while always remaining nonintrusive and “in the background.” The strategy that he and others outlined focused on the role of AI in enhancing connected experiences that are both simple and useful. Throughout the press conference, Samsung presented a number of products and services that help achieve these aims.

“With the emergence of artificial intelligence, smarter, better experiences will redefine how we live,” Han said. “Samsung’s broad portfolio of powerful devices, along with the pursuit of open collaboration, will help bring AI and hyper-connectivity to all.”

AI-Enabled Visual Display Products and Digital Appliances Bring New Experiences to the Home

During the CES press conference, Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, outlined the ways in which AI technology is transforming how Visual Display products and Digital Appliances are used. For example, Samsung Neo QLED 8K QN900D boasts a built-in AI Processor, NQ8 AI Gen 3, equipped with an 8 times greater AI neural network and a two times faster NPU than its predecessor. Thanks to the NQ8 AI Gen3 processor, Samsung Neo QLED 8K can automatically upscale content to provide users with up to 8K quality viewing experience and sharpens fast-moving images via AI Motion Enhancer Pro[1]. The Samsung Neo QLED 8K also features Active Voice Amplifier Pro, which analyses voice and background noise by AI to optimise your TV listening experience so you can enjoy various content as if you are in the front row of a stadium or movie theater. Samsung Neo QLED 8K also features Tizen OS Home, which offers the latest apps, services, personalized content, and service recommendations to heighten your entertainment experience[2].

As for viewers with different needs, Samsung also provides innovative accessibility features. A sign language feature in Samsung Neo QLED can be easily controlled with gestures for the hearing impaired, and an Audio Subtitle feature turns text subtitles into spoken words in real-time for those with low vision.

Furthermore, Samsung is introducing the new The Premiere 8K, a projector that features a 150-inch display, and wireless transmission. With The Premiere 8K, users will be able to enjoy a full-scale viewing experience like that of the cinema in the comfort of their own homes.

As for sound, Samsung also introduced Music Frame, a speaker with a customisable cover (sold separately) that can integrate seamlessly into users’ homes. Via Q-Symphony, the Music Frame syncs with compatible Samsung TVs and soundbars, bringing rich bass and surround sound of dual built-in woofers to the home with minimal effort.

Samsung has also made major upgrades to Ballie, the rolling AI robot first introduced at CES 2020. Ballie has now evolved into your AI companion capable of interacting with other smart devices to provide customised services such as taking care of bothersome tasks or projecting images and videos on walls so that users can view key information for their daily lives such as weather or other relevant content wherever they are[3].

To enhance kitchen and food experiences, Samsung is unveiling the Bespoke 4-Door Flex Refrigerator with AI Family Hub+[4] [5]. This refrigerator boasts a 32-inch screen that features the new AI Vision Inside[6], which uses an internal camera to recognise up to 33 different food items that are put into and taken out of the refrigerator and suggests recipes using those ingredients. Users can also set “use by dates” on the Bespoke 4-Door Flex Refrigerator with AI Family Hub screen for food items, which then allows the refrigerator to send a notification when the set date draws near[7]. By conveniently helping to save money by reducing food waste. The Anyplace Induction range takes AI connectivity a step further, as recipes saved on Samsung Food can be shared to the cooktop’s 7-inch display so that users can easily follow along while cooking[8].

Samsung’s AI technology extends to appliances beyond the kitchen, as well. The new Bespoke AI Laundry Combo — an All-in-One washer and dryer — features the AI Hub[9][10], which is a 7-inch LCD display that acts as an intuitive control center for managing laundry, allowing users to enjoy a simple washing and drying experience. It can personalise washing and drying by remembering users’ habits and using machine learning to suggest cycles. Meanwhile, Samsung’s upcoming vacuum and mop robot cleaner, the Bespoke Jet Bot Combo[11], utilises AI technology to provide aconvenient, effective cleaning experience. With AI Object Recognition upgraded from Samsung’s previous robot cleaner lineup, it will be able to distinguish more objects, as well as detect stains and spaces[12]. The Bespoke Jet Bot Combo can also recognise the type of floor it encounters — along with carpet length — and adjusts its settings accordingly.

Samsung Reveals Galaxy Book4 as Company’s Most AI-Ready Laptop Series Yet

Samsung has been elevating what a PC can do and has been collaborating with Microsoft to create new, seamless connected experiences. Now, these experiences are being advanced further with new connectivity features that make the Galaxy Book4 series smoother, smarter, and more adaptable, reinforcing Samsung and Microsoft’s commitment to providing the best PC experience possible[13].

Using intelligent, intuitive AI capabilities, Microsoft Copilot[14] connects the Galaxy Book4 series with a compatible Samsung Galaxy smartphone to make them work seamlessly together, so that it feels like just one device. Microsoft Copilot can find, read or summarise text messages from a user’s Galaxy smartphone and even automatically create and send messages on a user’s behalf directly from the PC. Without having to turn on the smartphone and open each individual app, the Galaxy Book4 series can access smartphone functions and information more quickly and intelligently.

The Galaxy Book4 series can now turn Samsung Galaxy smartphones’ powerful camera into a PC webcam[15], using it for video calls on virtual conferencing apps. Users can switch freely between front and rear cameras with just a click on their PC, and it also offers a variety of features from Galaxy smartphones – including Background Blur and Auto-framing – that help focus on the speaker’s image in any environment.

Through tight, ongoing collaboration between Samsung and Microsoft, more intelligent capabilities will continue to be made possible on the Galaxy Book4 series, with the above connectivity features being available starting from March.

Plus, the Galaxy Book4 series can be paired with other compatible Galaxy devices beyond smartphones. Tab S9 Ultra can be used as an additional PC monitor, and users can enjoy crystal-clear sound quality with low latency when the PC is connected with Galaxy Buds2 Pro. With all these capabilities and more, the Galaxy Book4 series is designed to deliver the best PC experience possible.

Better Connecting Users and Devices through Spatial Intelligence

Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted the exciting new ways in which AI technology is impacting the relationship between users and their devices, including Samsung’s vision for SmartThings: The more Samsung devices a customer uses, the smarter those devices become and the better they can understand and support daily life.

Spatial AI is the key to enabling this vision, by helping devices understand the living space and routines of the user, thus enabling a personalised home management experience. SmartThings uses LiDAR[16] on connected devices like robot vacuums to create digital floor plans so users can easily check the status and location of all their devices.  And in March, SmartThings will roll out the upgraded 3D Map View for a more detailed experience on Samsung smartphones and TVs[17]. Furthermore, a simple QR code will allow users to add family and friends to their SmartThings ecosystem, so that every member of the household can create their own routines.

Using smart sensors and AI, SmartThings will be able to detect unusual circumstances, such as a fall, and send alerts to designated family and caregivers[18].  Also, thanks to the Galaxy SmartTag2, users can track their pets’ activities and digitally store contact information by attaching the tag to a collar or harness[19].

Another point EVP Jung discussed was how the Bixby voice assistant is allowing smart homes to become more dynamic with its enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on an understanding of the user’s location and activities.  Key technologies like Multi Device Wakeup combined with a shared communication protocol, enable Bixby to listen to commands with all the devices in a room but then only perform the requested action on the most relevant device. So if a user is in the kitchen watching a recipe video on their Family Hub, and they can call out, “Hey, Bixby! Play music!”  At that point, music will play from the user’s smart speaker, but the recipe video will continue to play on the Family Hub, uninterrupted.

The TV, with the Samsung Daily+ service, will increasingly become a central hub for much of this smart home functionality, while also granting access to a variety of additional services. These include video calls through ConnecTime[20], video veterinary consultation services[21], and Workout Tracker[22] — through which workout data can be transferred to Samsung’s smart watches. Samsung also announced the new Daily Board service[23], which displays useful information about users’ homes, such as the weather or a live security camera feed from a home security system without the TV even being turned on.  As is the case with SmartThings features, users can also access this information via voice command.

Bringing the Home and Car Closer Together With Home-to-Car Capabilities

Samsung also announced developments in the automotive industry, starting with a partnership with Hyundai Motor Group.  Samsung and Hyundai have signed a memorandum of understanding (MOU), which was announced ahead of CES 2024. Under the agreement, users will have access to Home-to-Car and Car-to-Home services[24], courtesy of SmartThings connectivity. Haeyoung Kwon, Head of Infotainment Development Center and SDV[25] Execution Sub-Division at Hyundai Motor Group, delivered remarks regarding the partnership.

“Using Hyundai Motor Group’s software-defined vehicle, SmartThings will now work with Hyundai, Kia, and Genesis vehicles through the app,” Kwon said. “All of us at Hyundai Motor Group appreciate our partnership with Samsung, and we’re excited about the new features we’re bringing to your vehicles through smarter connectivity.”

Through SmartThings, users will be able to utilise voice commands to remotely perform functions in their car, such as heating it up in advance or opening and closing windows. SmartThings connectivity goes the other way, too, with users able to control home functions from their vehicle. Users will be able to automatically open and close garage doors based on the location of the car, as well as regulate home temperature. All of these actions can be carried out via voice commands.

Additionally, Samsung has further deepened the longstanding partnership with HARMAN to elevate the way users experience driving. Michelle Gattuso, Vice President of Product Management at HARMAN, discussed how the two companies are building new technologies to elevate the driving experience.

“Samsung’s leadership in consumer technology — together with HARMAN’s automotive expertise — has opened the door to game-changing experiences like HARMAN Ready Care, Ready Vision and Ready Display,” Gattuso said. “But now, the work we do with Samsung is getting even more integrated. Samsung and HARMAN are working in lockstep to bring even more impactful experiences to the entire in-cabin ecosystem.”

HARMAN’s Ready Care, which focuses on driver safety, implements deep learning neural networking techniques to monitor the driver’s movement and cognitive alertness, and can provide personalised reminders and alerts. Additionally, Ready Care can now identify whether passengers are adults or children, and adjust airbag deployment settings accordingly.

Furthermore, Ready Vision brings an intuitive display directly to windshields — courtesy of augmented reality — in drivers’ line of sight, right when they need it. For example, drivers have access to a map that updates according to routes in real time, as well as recommendations for the fastest route or where to stop for coffee. Another HARMAN product, Ready Upgrade, allows automakers to frequently update their vehicle’s hardware and software. This keeps vehicles relevant, modern and efficient for longer.

Samsung Focuses on Security and Privacy Across Devices

In this future of AI-enabled, deeply interconnected devices, Samsung recognises that security is paramount. Shin Baik from the Mobile eXperience Security Team discussed the company’s security solutions as a foundation for the hyper-connected era.

One such solution is Samsung Knox Matrix, which will provide end-to-end encryption across many Samsung Galaxy smartphones and smart TVs[26]. The technology will allow devices to monitor each other to identify and isolate security threats. Knox Vault, which helps keep user data safe on some of Samsung’s most popular devices, has been expanded to cover more devices connected by SmartThings, such as Samsung Neo QLED 8K TVs. Additionally, Samsung’s partnerships with major tech companies allow users to experience security in a way that is tailored to their specific needs.

Samsung Makes Strides in Responsible Materials, Energy Management, and Accessibility

Meanwhile, Inhee Chung, Vice President of the Samsung Corporate Sustainability Center, highlighted Samsung’s plans for a more circular economy. Additionally, the company’s Certified ReNewed program — available in the U.S. and select European countries only — offers affordable refurbished phones.

As for the ways Samsung’s technology contributes to sustainability efforts, the company is utilizing AI to help users track the energy usage of their compatible devices through features like SmartThings AI Energy Mode, which can help to automatically optimise energy usage. These features are yet another example of how AI technology can not only make lives easier, but also allow consumers to live in a way that is more responsible.

Thanks to a new collaboration with Tesla, SmartThings Energy is becoming even more useful both inside and outside of the home. The collaboration has integrated SmartThings Energy with Tesla products, including electric vehicles (EVs), the Powerwall home battery, Solar Inverter and Wall Connector EV charging solution.  Another benefit is that SmartThings Energy users can take advantage of the Tesla app’s Powerwall “Storm Watch” function, which flags severe weather through SmartThings not only on the Tesla app, but also on users’ connected Samsung TVs and mobile phones. SmartThings can also help users prepare for power outages by activating AI Energy Mode to extend the usage time of backup energy stored in their Tesla Powerwalls.[27]

Samsung is adding new features to increase device accessibility, such as digital appliances responding to hands-free gestures. Additionally, mobile devices provide auto-generated captions during calls, and TVs and displays offer a new, AI-enabled text-to-speech feature that converts subtitles into spoken audio. To further aid those with low vision, Relumino Together is a new viewing mode on Samsung TVs that enables users of all abilities to watch TV together, with or without visual adjustments. Now, everyone can enjoy home entertainment together at the same time.

[1] Native 8K content is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

[2] Some apps and services may require additional third party subscriptions.

[3] Ballie is presently under product testing and development and is not available for purchase in Australia.

[4] Product name is for North America only. Product is referred to as “Bespoke 4-Door French Door Refrigerator with Family Hub+” in other regions.

[5] Does not mean all services available on the Bespoke 4-Door Flex Refrigerator with AI Family Hub+ are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) Bixby features.

[6] The Australian model will does not include a 32” inch screen. As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is covered by hand and not recognizable, it may be listed as an unknown item. The camera cannot identify or list any food items in the fridge door bins or freezer. Detecting and identifying food items are based on our deep learning model trained using predefined set of data and may yield incomplete or incorrect information. New datasets may be introduced to our learning model from time to time to enhance its accuracy.

[7] A  Wi-Fi connection and Samsung account are required.

[8] The Anyplace Induction range will be available in other regions but will not be available for purchase in Australia.

[9] Does not mean all services available on the AI Hub are AI or generate information or outcomes using AI. The services/features that use deep learning models are limited to 1) AI Smart Dial 2) AI Opti Wash & Dry and 3) Bixby features. The learning models may be updated time to time and may yield incomplete or incorrect information.

[10] The availability of the SmartThings Energy in Australia is yet to be confirmed

[11] Currently in development and subject to change.

[12] The upgraded AI Object Recognition is expected to be available in the 2^nd half of 2024.

[13] The Galaxy Book4 series will be available in other regions but will not be available for purchase in Australia.

[14] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up promps. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account to be used both on PC and Phone. Timing of feature and availability may vary by market and device.

[15] Users must link their phone to Galaxy Book4 through ‘Link to Windows’ on mobile and the Microsoft Phone Link App on PC and follow the set-up prompts. Galaxy smartphone must be OneUI 1.0 or above. Requires the same MS account, Wi-Fi network connection to be used both on PC and Phone. Availability may vary by device.

[16] Light Detection and Ranging (LiDAR) is an optical technology used for distance sensing.

[17] The release date for this feature has not yet been confirmed for the Australian market.

[18] SmartThings functionality currently in development and availability is yet to be confirmed in Australia. SmartThings will be able to inform the designated person(s) of a possible emergency if it detects indications of a fall through partners’ presence sensors with fall detection function or the Galaxy watch. Fall detection service expected to be available within this year.

[19] Contact information and message shown on Lost Mode must be registered beforehand on the SmartThings application, along with user registration by email.  The SmartTag2 finder’s device must support NFC reading and be connected to the internet.

[20] The availability of ConnecTime in Australia is yet to be confirmed.

[21] Samsung Daily+ offers access to 3rd party veterinary consultation services such as Dr. Tail.

[22] Workout Tracker is compatible with Galaxy Watch 4 up, Youtube and TV program content. It will be compatible with various third party devices later in 2024.

[23] The availability of Daily Board service in Australia is yet to be confirmed. Official name of the service was updated at launch in March, 2024.

[24] Home-to-Car and Car-to-Home services are currently in development and their availability is yet to be confirmed in Australia.

[25] Software Defined Vehicle

[26] Availability of Samsung Knox Matrix feature in Australia is yet to be confirmed.

[27] Service is limited to countries where Tesla Powerwall is sold and SmartThings Energy is available. Availability in Australia is yet to be confirmed.

Samsung Electronics Australia is further empowering Australians to cook with ease as its new state-of-the-art built-in cooking range becomes available today.

The robust line-up features ovens, cooktops, dishwashers and range hoods that work together seamlessly via Samsung’s SmartThings[1] app to make the cooking journey simpler and more intelligent, enabling Australians to save time in the kitchen and spend it where it matters most. [2]

To mark the launch, Samsung Electronics Australia has unveiled almost half (43%) of Australians are cooking at home more than they used to. Increased time in the kitchen means Australians are spending around 260 hours per year cooking, putting the need for intelligent and easy-to-use technology front of mind. [3]

An intelligent based cooking experience with AI

With advanced technology and AI, and increased usability[4], the range is designed to help boost confidence among home chefs.  Combining powerful intelligence with innovative cooking technologies, the new range is set to help Australians prepare meals like a master chef. Great news for the 45% of Australians who are seeking to take their culinary skills to new heights.[5]

Samsung SmartThings brings better connectivity to the kitchen

Powered by Samsung’s SmartThings[6], the built-in-cooking range is complete with Wi-Fi connectivity to give Australians control and accuracy over their mealtime creations, further empowering the 7 in 10 Australians who already use technology whilst cooking in the kitchen.[7] Users can remotely monitor and control their compatible oven, cooktop, and range hood from their smartphone at the touch of a button, to ensure each meal is prepared as intended.

Working in conjunction with SmartThings, the oven’s integrated AI camera can also detect if food is burning and sends a notification to the user’s phone, offering them the option to turn down the temperature, or turn off the heat completely. A feature that will appeal to the 4 in 5 Australians who admitted the most common mistakes made when cooking is overcooking (43%) and burning food (32%). [8]

Built-in line simplifies cooking at home

In addition to mistakes made in the kitchen, a lack of time was the reason that almost half of Australians (46%) don’t cook at home. With 95% admitting to starting the week with the best intentions of cooking, but lost enthusiasm past Monday. In fact, 1 in 4 confessed to impulsively opting for the convenience of food delivery, despite planning to cook at home.[9]

Sasha Botha, Head of Home Appliance, Samsung Electronics Australia said, “Australians are spending more time at home than ever, yet our research shows that many don’t have the time to spend honing their cooking skills. We’re thrilled to launch Built-In Cooking that uses AI innovation to simplify the cooking experience and ultimately bring meaningful innovation to Australian homes.

Through the integration of SmartThings, Samsung offers another level of value and convenience to streamline the cooking process. Whether it be scheduling your cooking to suit your routine, or watching your dinner cook from the palm of your hand, the new range will offer Australians more freedom to invest their time in what matters most to them.”

The built-in cooking range will form part of Samsung’s growing Bespoke range, further facilitating stylish and unique looks in Australians’ kitchens.

Key Samsung Cooking range features include:

• Wi-Fi Connected: Allowing Australians to remotely monitor and control their oven, cooktop and range hood from their smartphone – whether it be to pre-heat on the way home, through to auto-cook settings from the comfort of their couch.
• AI Pro Cooking[10]: With a built-in AI camera, end-to-end professional quality cooking will be made easy, fun and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share with friends or across social media.
• Dual Cook Flex: Selected oven models will include two compartments that can be set to two different temperatures, as well as when multi-cooking a flexible door means one zone can be checked without interrupting the other – providing both time and energy efficiencies (when only using the top half).

Samsung’s state-of-the-art built-in cooking range is available now from Samsung.com/au and select Harvey Norman and The Good Guys stores.

[1] Each compatible device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

[2] The following models are not available for purchase in Australia until late December 2023: NZ85C6058KK/SA, NZ64B6058KK/SA, NZ63B5046FK/SA.

[3] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[4] Compared to Samsung’s previous cooking range.

[5] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[6] All devices should be connected to Wi-Fi, or other wireless network, and registered with a single Samsung Account.

[7] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[8] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[9] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[10] AI Pro Cooking feature is only available on Series 6 oven.

Samsung Electronics Co., Ltd. has today received recognition for four of its products across its consumer electronics and domestic appliances range at the 2023 Australian Good Design Awards.

The OLED TV 2023, BESPOKE AirDresser 2023 and BESPOKE Jet Bot AI+ Robot Vacuum have received the Good Design Award Winner accolade for demonstrating best practice design. Additionally, the BESPOKE AI Smart Washer with Less Microfibre Cycle was given the Good Design Award Gold accolade for surpassing the evaluation criteria and demonstrating design excellence within the Domestic Appliances category.

In its 65th year, the Australian Good Design Awards has a legacy of recognising, rewarding, and celebrating groundbreaking design and innovation, acknowledged as one of the most respected honours in the country.

“Samsung is delighted to have four of its innovations recognised at the 2023 Good Design Awards,” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia. “We’re proud to offer Australians products that meet their ever-changing needs, as well as surpassing design expectations. These awards are especially significant to us given we consistently strive to bring meaningful innovation to Australian households.”

“Consumers expect more than just functionality from the products in their homes – they want technology solutions with a tangible impact and a connected home experience. We’re committed to developing cutting-edge technology that seamlessly blends innovation with design aesthetics to not only simplify, but enhance their day-to-day lives. It’s an honour to see our efforts acknowledged in creating domestic appliances and consumer electronics that supports the changing dynamic of Australian homes with the OLED TV 2023, BESPOKE AirDresser 2023, BESPOKE Jet Bot AI+ Robot Vacuum and BESPOKE AI Smart Washer with Less Microfibre Cycle.”

About Samsung’s winning products

Samsung OLED TV 2023 – Winner: Good Design Award (Consumer Electronics)

Samsung OLED TVs deliver bright pictures, vibrant colours and deep blacks to deliver incredible picture quality and viewing experiences with Samsung’s QD OLED pixels powered by Quantum Dot technology. Samsung is committed to delivering quality entertainment experiences by offering immersive audio and smart solutions all being displayed on its slim profile with just 11.2mm in depth.[1] The range offers integrated Smart Hub,[2] which brings together Entertainment, Gaming, Ambient options, and SmartThings. It also delivers access to Samsung TV Plus,[3] a free ad-supported TV and video-on-demand service that offers over 100 channels in Australia and thousands of shows and movies.[4]

Of the OLED TV 2023, the Good Design Award jury said: “The impeccable quality of the Samsung OLED TV 2023 is enhanced by additional smart features that provide user case simplification.”

Samsung BESPOKE AirDresser 2023 – Winner: Good Design Award (Domestic Appliances)

Pairing powerful and intuitive Wi-Fi enabled clothing care with an elegant crystal mirror-finish design, the 2023 BESPOKE AirDresser uses air and steam to gently remove up to 99.9% of germs, allergens and dust, refreshing and sanitising clothes between washes[5]

Of the BESPOKE AirDresser 2023, the Good Design Awards jury said: “Beautiful architectural and art design language. We commend its design.”

Samsung BESPOKE Jet Bot AI+ Robot Vacuum – Winner: Good Design Award (Domestic Appliances)

​​​Samsung’s BESPOKE Jet Bot AI+ is the ultimate robotic vacuuming solution for the modern Australian household. Featuring a beautifully sleek design and packed with incredible features, it provides a powerful home cleaning experience. With incredibly innovative features such as AI powered object recognition, 3D obstacle detection and SmartThings PetCare,[6] it provides capabilities that extend beyond robotic vacuums’ duties.

Of the BESPOKE Jet Bot AI+ Robot Vacuum, the Good Design Awards jury said: “The level of technology that is being built into our everyday devices is amazing, and this product is testament to that.”

Samsung BESPOKE AI Smart Washer with Less Microfibre Cycle – Winner: Good Design Award Gold Accolade (Domestic Appliances)

Samsung’s BESPOKE AI Smart Washer with Less Microfibre Cycle is the perfect blend of efficiency and innovation. Featuring an elegant and robust design, up to 18KG of internal capacity and innovative ​​features like AI Wash, BubbleWash, Auto Dispense, and SmartThings compatibility, this washing machine offers a truly unique and powerful washing experience.

Of the BESPOKE AI Smart Washer with Less Microfibre Cycle, the Good Design Awards jury said: “The Samsung BESPOKE AI Smart Washer with Less Microfibre Cycle displays a very useful application of AI. We appreciate the great explanations and incremental innovation pushes.”

The 2023 Good Design Awards attracted high-quality design projects from Australia and around the world. These innovative projects were evaluated by more than 70 Australian and international Jurors, including designers, engineers, architects and thought leaders. More than 900 entries were evaluated according to a strict set of design evaluation criteria which includes Good Design, Design Innovation and Design Impact.

“To be recognised with an Australian Good Design Award tells the world this project not only represents design excellence, but it also surpasses the criteria for design innovation and design impact. The Good Design Award is an independent endorsement of professional design quality,” said Dr. Brandon Gien, CEO of Good Design Australia and Chair of the Australian Good Design Awards.

“Some of the Award-winning projects from this year’s Good Design Awards are truly ground-breaking. There are so many inspiring impact-led projects this year that have embraced the power of design as a problem-solving tool – their design stories deserve to be recognised and celebrated at the highest level. We are proud to continue the legacy of celebrating design, and designers making a positive impact on our world. The Good Design Awards showcase what true design excellence looks like, to inspire others to greatness – that’s exactly what these Awards are about.”

Projects recognised with an Australian Good Design Award demonstrate excellence in professional design and highlight the impact a design-led approach has on business success and social and environmental outcomes.

For more information on the 2023 Good Design Award winners, visit www.samsung.com/au/.

Full details of the 2023 Good Design Award winners are available at good-design.org/.

[1] Refers to S95C only.

[2] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Some services are available to watch after registration and subscription.

[3] Samsung TV Plus doesn’t require any downloads, credit cards, subscriptions, or additional devices to operate.

[4] Internet connection required. Available content subject to change.

[5] Based on independent testing by Intertek based on Samsung internal protocols. Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae and Enterococcus faecalis. Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Results provided to and interpreted by Intertek.

[6] The ability to recognise your pet may vary depending on the type of pet and living environment.

Samsung Electronics Australia has today announced the local roll-out of its highly anticipated, state-of-the-art built-in cooking range, which will be available from October. To mark the launch, Andy Allen, Australian chef and restauranteur, has partnered with Samsung as its exclusive Cooking ambassador.

The robust line-up, featuring ovens, cooktops, rangehoods and dishwashers, takes inspiration from a growing interest in appliances that take the guesswork out of cooking and meal preparation, with roughly 66 per cent of Australians cooking more at home and eating out less to save money.[1] Much of the range will form part of the growing BESPOKE portfolio, further facilitating Australians’ the option of stylish and unique looks.

Powered by Samsung’s SmartThings connectivity to support the changing dynamic of Australian homes, the new built-in cooking range gives Australians an opportunity to level up their cooking experience through innovative features that simplify meal prep using advanced technology and AI.

“We’re thrilled to bring further innovation to the kitchen, and for many, the heart of the home with Samsung’s new Cooking range. As Australians increasingly seek time-efficiencies, our aim is to continually evolve to meet consumers’ changing needs, by having multiple touchpoints within the home. With the launch of Samsung Cooking, we’re proud to facilitate a one brand connected home experience in Australia, and with that, play a role in redefining culinary exploration as Australians embrace the digital chef era,” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia.

“At Samsung, we’re excited to partner with Andy Allen, who has diverse experience in cooking and hospitality, together we can showcase the numerous ways Samsung technology can transform the end-to-end cooking experience. From remote monitoring and cooking through to recipe recommendation and meal planning, Australian households are set to experience culinary innovation with AI technology.”

Key Samsung Cooking range features will include:

• Wi-Fi Connected: Allowing Australians to remotely monitor and control their oven, cooktop and range hood from their smartphone – whether it be to pre-heat on the way home, through to auto-cook settings from the comfort of their couch.
• AI Pro Cooking: With a built-in AI camera, end-to-end professional quality cooking will be made easy, fun and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share with friends or across social media.
• Dual Cook Flex: Some oven models will include two compartments that can be set to two different temperatures, as well as when multi-cooking a flexible door means one zone can be checked without interrupting the other – providing both time and energy efficiencies (when only using the top half).
• Samsung Food: Also available from today, Samsung will launch Samsung Food, a personalised, AI-powered food and recipe app, to support Australians plan their weekly meals. Samsung Food will offer more than 160,000 recipes, acting as a personal assistant that helps Australians discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances and access to guided cooking experiences[2].                                                                                                                                                                                                                                                                                                                                                                                                                            Samsung Food also comes with a Personalised Recipe function, enabling the apps Food AI to update a saved recipe to cater to specific dietary requirements. Users can convert a recipe into a vegan or vegetarian version, or convert a recipe to fit their preferred nutritional needs, or even include ingredients that that they may already have in the pantry. Australians will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or the skill level of specific recipes.

Andy Allen, chef, cooking judge and newly appointed Samsung Cooking ambassador said he is looking forward to exploring fresh culinary experiences with the advent of Samsung Cooking.

“I’m absolutely thrilled to be partnering with Samsung as it celebrates a milestone that marks entering this new culinary frontier – as a chef and a lover of cooking, it’s really exciting for me personally to become a part of this” said Andy Allen, Samsung’s Cooking Ambassador.

“The kitchen is pretty special to me; it launched my career and is also the hub of my home. My passion for cooking knows no bounds, whether it’s creating new dishes for the Three Blue Ducks,  or cooking meals at home – I’m very excited to see Samsung Cooking come to life and offer Australians the opportunity to try something new in the kitchen using Samsung’s thoughtful technology.”

The Samsung built-in cooking range will be available from 29 October 2023 across Samsung.com/au and select retail partner stores including Harvey Norman and The Good Guys.

[1] Nature market research: Are you doing any of the following in the interest of saving money?​ Total Sample 2023 (n=1,005)

[2] All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account.

Samsung Electronics Australia has today announced the launch of Samsung Food, a personalized, AI-powered food and recipe platform.

Samsung Food will offer more than 160,000 recipes across eight language, acting as a personal assistant that helps Australians discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their Samsung cooking appliances and access to guided cooking experiences[1].

Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food uses AI technology to go beyond existing capabilities and helps support Australians to plan their weekly meals bytruly adapting to their needs and lifestyles. To accomplish this, Samsung Food draws from the extensive database of Whisk, a smart food platform acquired by Samsung Next in 2019 that leverages advanced technology called Food AI, which suggests meals based on user preferences and food seasonality.

Food Your Way: Recipe Exploration and Personalisation, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing

Samsung Food’s wide range of features support users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social sharing functions.

Samsung Food also comes with a Personalize Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary requirements. For example, users can convert a recipe into a vegan or vegetarian version or make other changes to create a recipe that is more nutritionally balanced or incorporates in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or skill level of recipes.

To create individualised daily meal plans for users, the app makes AI-created recommendations based on user data[2], dietary preferences and favourite cuisine types and lets users add them to their meal planner. Nutritional breakdowns of ingredients are available at any time.

With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens[3] and send recipes’ cook settings straight to appliances[4] through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.

It’s easy for users to get social with Samsung Food by sharing their favourite dishes with the community, creating and publishing their own recipes and following their favorite food content creators.

From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.

By the end of the year, Samsung plans to offer Samsung Health integration with Samsung Food so that users will be able to receive suggestions for diet management. The seamless syncing of information such as BMI, body composition and calorie consumption with Samsung Food will help users to hit health goals and maintain a balanced diet.

Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognize food items and meals photographed through the camera and provide details about them, including nutrition information. By analyzing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.

As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit https://get.samsungfood.com/download.

[1] All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account.

[2] Your personal details, including your age, height, weight, gender and activity level, can be entered into Samsung Food.

[3] This function is only available for the Bespoke Oven connected to SmartThings. The function may not work in some ovens.

[4] Connected cooking feature on Samsung Food is only available with Samsung kitchen appliances connected to SmartThings.

Samsung’s Bespoke Jet AI is an intelligent stick vacuum designed for a detailed clean from start to finish. Image simulated for illustrative purposes.

Samsung Electronics Australia is today further empowering Australians to choose home appliances that exceed design, intelligence, and performance expectations by adding the Bespoke Jet AI premium cordless stick vacuum range to its award-winning Bespoke Home line-up.

Now available via Samsung’s Online Store in a timeless Satin Greige colour, the Samsung Bespoke Jet AI Vacuum is designed to elevate Australian lifestyles by providing Samsung’s most powerful suction — up to 280W[1] — fuelled by the lightest stick motor on the market[2] and double the battery capacity of its predecessor with up to 100 mins run time[3]. Available in 280W (VS28C9769QG/SA) and 250W (VS25C9759QG/SA) models, the Samsung Bespoke Jet AI Vacuum will be available via Harvey Norman from September 2023.

“Powerful suction, long-lasting battery life, and a design to be proud of; that’s what Australian consumers have told us they want in a stick vacuum and that’s what we’ve delivered with the new Bespoke Jet AI,” says Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia.

“We’ve worked hard to remove common consumer pain points and add convenience through technology. There is no need to change brush heads to ensure a deep clean on different floor types with innovative AI technology adjusting suction as you vacuum. Furthermore, our enhanced Integrated Clean Station helps address the frustration often experienced with emptying your dust bin which causes fine dust to escape back into your home or back onto the floor.”

Made to last for an entire clean, the Bespoke Jet AI is Samsung’s most powerful cordless stick vacuum to date, with up to 100 minutes of usage. Image simulated for illustrative purposes.

An Exceptionally Intelligent Cleaning Experience with AI-Based Cleaning

Harnessing Samsung’s AI Optimum Tech, both the Bespoke Jet AI 280W and 250W models feature an all-new AI Cleaning Mode which provides an effective cleaning experience while catering to a diverse range of floor environments within the home. The Bespoke Jet AI is also Samsung’s first cordless stick vacuum to feature an AI verification from UL Solutions, a leading independent safety science organisation, due to the ˋAI Optimum Techˊ AI Algorithm Verified For Classifying Flooring Type & Controlling Settings[4].

Via AI Cleaning Mode, the Bespoke Jet AI is designed to detect the brush load it has encountered through its suction motion controller, as well as the air pressure through its pressure sensors. Settings are analysed to classify the floor type the vacuum is placed on, and the resulting algorithm is automatically applied to provide the optimal suction power and brushroll speed[5]. The outcome is an automatic tailored cleaning experience designed to lessen the time it takes to complete chores, adding convenience to the lives of Australians.

In addition to the Bespoke Jet AI’s AI Cleaning Mode, SmartThings[6] and Smart Wi-Fi connectivity[7] lets users customise their vacuum experience and its functions while maintaining peak performance through the smart self-diagnosis function, providing more effective cleaning experiences.

Clean Experiences With An Upgraded Integrated Clean Station

The upgraded Integrated Clean Station uses Air Spin Edge technology spins to drain waste and remaining debris in the dustbin. Image simulated for illustrative purposes.

The Bespoke Jet AI’s upgraded Integrated Clean Station harnesses Air Pulse technology to automatically empty the dustbin for quick cleaning. When the dustbin is being emptied, the Integrated Clean Station’s Air Spin Edge technology swirls the Spinning Cyclone, removing remaining debris such as hair that may get stuck in the dustbin’s grille.

The enhanced Integrated Clean Station can automatically shut its cover after every disposal and offers a more powerful dust management performance with a 99.999% Multi-layered Filtration System[8] for trapping fine dust[9].

The Bespoke Jet AI 280W and 250W models are available from today via Samsung’s Online Store and will roll out nationwide via Harvey Norman from September 2023. Available in Satin Greige, the models will retail for $1,599 (VS28C9769QG/SA) and $1,499 (VS25C9759QG/SA) respectively.

To learn more about the Bespoke Jet AI or to find out more about Samsung’s Bespoke Home range of customisable appliances, visit https://www.samsung.com/au/home-appliances/bespoke-home/

[1] Based on testing by the Korea Testing Laboratory, in accordance with the IEC62885 4: 2020 standard. Measured at the inlet of the non motorized tool when the dustbin is empty, using Jet

Mode and a large capacity battery that is fully charged.

[2] VS20A95823W /SA weighs 2.79kg making it the lightest stick motor on the market at 12 July 2023.

[3] The stated run time is based on using a large capacity battery that is fully charged at the minimum power level with a non motorized tool attached. Results may vary depending on actual usage.

[4] Independently verified by UL Solutions. Certificate No. V421268 issued August 2023. Expires in July 2024.

[5] Brushroll speed adjustment only applicable to the Jet Dual. * The ability to identify different cleaning environments can be affected by environmental conditions such as objects in the path of the vacuum as well as debris or moisture on the surface of the floor.

[6] Available on Android and iOS devices. A Wi-Fi connection is required. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account. Availability may vary by country, region, service provider, network environment, or device, and may change without notice.

[7] Available on Android and iOS devices. A Wi Fi connection is required. All devices should be connected to Wi Fi or other wireless network, and registered with a single Samsung Account.

Availability may vary by country, region, service provider, network environment, or device, and may change without notice.

[8] Based on internal testing, in accordance with the IEC 62885 2, CL.5.11 standard, using the Jet mode. Results may vary depending on actual usage.

[9] Refers to dust particles in the size range of 0.5 to 4.2µm.

Samsung Electronics Australia is today unveiling its 2023 Bespoke AI Laundry range, with the line-up currently rolling out across retail stores nation-wide. Heroed by the high performing Bespoke AI Washer (12kg[1]) and Dryer (9kg[2]) and supported by the new mirror-finish Bespoke AI AirDresser[3], Samsung’s 2023 Bespoke laundry range delivers the largest capacity,  most eco-conscious, efficient, and intelligent Samsung laundry solutions to date. In joining Samsung’s award-winning Bespoke Home[4] family of home appliances, the beautifully designed Bespoke AI laundry range has the potential to transform Australian lives by delivering streamlined convenience through SmartThings, connectivity and intuitive automated features to enrich customers’ daily routines.

Samsung’s Bespoke AI Washer and Dryer series also brings the new Less Microfiber Cycle to Australian shores for the first time following its announcement at CES 2023. Developed with support from OceanWise and Patagonia, Samsung’s Less Microfiber Cycle was born from a desire to help reduce the large amount of microplastic pollution entering global waterways each year. By tweaking Samsung’s BubbleWash[5] technology – which improves performance of cold-water cycles – and pairing it with a lower agitation rate, Samsung and its partners produced the Less Microfiber Cycle with the aim to reduce microplastic emissions during wash cycles.

“Our new Bespoke AI Laundry range uses AI innovation to learn your usage patterns, and provide recommendations to help care for your clothes and reduce your mental load,” said Jeremy Senior, Vice President-Consumer Electronics, Samsung Australia.

“The new laundry line-up embodies Samsung’s broader Bespoke Home commitment to make Australian homes more personal and intuitively functional, to ultimately add convenience to your everyday life. In applying SmartThings, Samsung unlocks another level of value and convenience beyond the laundry, by helping to monitor the energy output of compatible devices, schedule chores to suit your routine, and make eco-conscious decisions.”

Save Energy, Water and Detergent with Every Load

Aligned to Australian consumer demand for value-led high performing, reliable, and well-designed laundry appliances, Samsung’s 2023 Bespoke AI front-load Washer and Dryer models intuitively leverage the latest SmartThings enhancements and AI technology, including SmartThings Energy and SmartThings Clothing Care, to add convenience to everyday life. The combination of in-built intelligence and external control enables the new laundry products to learn individual users’ usage patterns and provide personalised automation based on their lifestyles, routines, and preferences.

The new Bespoke AI Front load washer range offers BubbleWash, which turns detergent into bubbles that quickly get absorbed into the laundry at cooler temperatures. Leveraging this technology, the Bespoke AI Washer achieves a 5-Star energy rating across each of its capacity sizes – 9kg, 12kg, and 18kg[6].

Australians can also reduce energy usage with AI Wash Cycle – a smart feature that washes clothes thoroughly and gently with less water and detergent[7]. By detecting the weight and softness of the fabric in each load and analysing the levels of water turbidity, AI Wash Cycle actively monitors the ongoing soil level of the laundry. By optimising the ideal amount of water and detergent using Auto Dispense and continually adjusting the soaking, rinsing and spinning times, this feature quickly and efficiently achieves great results for laundry, virtually every time.

The Auto Dispense feature adds the appropriate amount of detergent and softener needed for each load, taking the guesswork out of laundry. It holds enough detergent for up to one month of washing[8], so there is no need to fill up the detergent tank after every load.

When it comes to drying items, the Bespoke AI Dryer (DV90BB9440GB/ DV90BB9440GH) offers a variety of intelligent, energy-saving options. Heat pump technology in Bespoke AI Dryers provides an energy-efficient, cost-effective and gentle way to dry clothes.[9] Sporting 9-Star energy ratings across its 9kg, 10kg and 12kg models, the Bespoke AI Dryer uses Digital Inverter Compressor technology to dry loads quickly and efficiently using refrigerant to heat the air, instead of electricity. The AI Dry technology, in particular, continually monitors the temperature and humidity while adjusting the settings to ensure that laundry is optimally dried and no energy is wasted. By using recycled warm air, the dryer can help to reduce its overall run cost. Bespoke AI Dryers also use the power of steam to attack bacteria, mites and allergens on clothes and other items, like linen and soft toys. Hygiene Care+ cycle sanitises both dry and wet items[10] without affecting the drying performance by infusing them with high temperature heat that helps eliminate up to 99.9% of certain common bacteria[11].

As with all 2023 Bespoke appliances, the Bespoke front-load laundry pair are integrated with SmartThings[12], allowing Australians to take charge of their energy usage at home using SmartThings Energy. A feature of the free SmartThings app, SmartThings Energy empowers users to easily monitor and manage the energy use of compatible devices while recommending ways for households to be energy efficient. This enables users to make eco-conscious choices with their laundry routine. In addition, SmartThings Clothing Care provides optimal clothing management services customised to users’ lifestyles. Based on the garments’ material, usage patterns and the current season, SmartThings Clothing Care can recommend the best wash and dry cycle for clothes while also letting users schedule laundry, order detergent and more.

The BESPOKE AI Smart Washer 18kg Grande and 12kg Dryer cater to the large capacity needs of Australian families. Image simulated for illustrative purposes.

Designed With Your Lifestyle in Mind

With almost half of Australians wishing they had a nicer looking laundry[13], Samsung has designed the Bespoke AI Washer and Dryer in line with its Bespoke Home vision to create appliances that are both stylish and functional.

Available in white and black colourways, the new Bespoke front-load laundry pair feature a modern, flat-front design that can blend into virtually any interior design theme. Finished with a round, tempered-glass door that delivers both style and durability, the Bespoke AI Washer and Dryer’s simple yet clean form factor is an ideal choice for any modern home. The flat front-load design also offers convenience and flexibility in installation. Whether stacked vertically or installed side-by-side, the pair offer a focal point for almost any laundry room.

Performance You Can Trust, Year After Year

Purchasing a washer or dryer is a big investment, and Samsung wants to ensure that it is built to last. Unlike traditional motors, the advanced Digital Inverter Motor on Bespoke AI Washer and Dryers utilise strong magnets for a quieter and more powerful. Offering outstanding durability, this motor uses high-quality components and eliminates the use of brushes that wear out. 

A complete clothing care solution

Samsung’s 2023 BESPOKE AirDresser (DF10A9500CG) completes Samsung’s 2023 clothing care range by enabling Australians to keep their clothes fresh and sanitised from home. Pairing powerful and intuitive Wi-Fi enabled clothing care with an elegant crystal mirror-finish design, the 2023 Bespoke AirDresser uses air and steam to gently remove up to 99.9% of certain bacteria and dust mites^[15] from fabric.

Enhanced with a large capacity design, the 2023 Bespoke Mirror AirDresser easily fits up to five pants or five jackets, and includes a new long dress zone to freshen more clothes at once. Australians can refresh clothes in as little as 20 minutes or choose from one of the AirDresser’s 24 cycles optimised for various kinds of fabrics – from wool and linen to down and delicates. The 2023 Bespoke AirDresser’s AI features also learns users’ favourite cycles and can automatically recommend them when it detects repeat garments (e.g. school uniforms, etc.).

In 2023, Samsung is bringing SmartThings to its cutting edge AirDresser technology for a seamless clothing care experience. Image simulated for illustrative purposes.

Pricing and availability  

Samsung’s BESPOKE AI Smart Washers and BESPOKE AI Smart Dryer line-up is currently available in select retail stores across Australia.

• BESPOKE AI Smart Washer with Less Microfibre Cycle 12kg – available in white and black. RRP from $1,599
• BESPOKE AI Smart Dryer with Heat Pump 9kg – available in white and black. RRP from $1,899
• BESPOKE Grande AI Smart Washer with Less Microfibre Cycle 18kg – available in black exclusively via Harvey Norman. RRP: $2,299
• BESPOKE Grande AI Smart Dryer with Heat Pump 10kg – available in black exclusively via Harvey Norman. RRP from $2,499
• BESPOKE Mirror AirDresser with Sanitisation and Wrinkle Reduction with mirror finish. RRP: $2,999

To find out more or to start planning the design of your new bespoke laundry, visit: https://www.samsung.com/au/washers-and-dryers/bespoke-laundry/    

[1] Model numbers – WW12BB944DGH [white] / WW12BB944DGB [black] available nationwide at select retailers)

[2] Model numbers – DV90BB9440GH [white]/DV90BB9440GB [black]

[3] Model number – DF10A9500CG

[4] Winner of the 2022 Canstar Blue Innovation Excellence Award – BESPOKE Range

[5] BubbleWash is known as EcoBubble in other regions.

[6] Relates to the four front load washing machines in the 2023 Bespoke range including WW12BB944DGH, WW12BB944DGB, WF18B9600KV, WW90BB944DGB.

[7] Actual results may vary depending on individual use. AI Wash holds detergent for up to 1 month’s washing, based on the average of 4 loads per week. May vary depending on the washing load and settings. Available on Android and IOS devices. A Wi-Fi connection and a Samsung account are required. Mobile GUI images may vary by country, environment etc.

[8] Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.​

[9] Actual results may vary depending on individual use.

[10] 2kg dried laundry or 2kg wet laundry.

[11] Based on independent testing by Intertek, by testing samples of applicable models to Samsung-defined test protocol. Individual results may vary.

[12] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[13] 46% of Australians say they wish they had a nicer laundry. Samsung Quick Insights: Washing Machines conducted by Nature Research. Surveyed Australians aged 16+ nationally represented in March 2021. n=1,017

[15] A) Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek. 1) Eliminates up to 99.9 % of certain viruses from cotton fabric when operated on Daily Care + Sanitize setting, including Influenza B, Norovirus (Murine Norovirus), Rhinovirus (Human Rhinovirus), Hepatitis A (Human hepatitis A), Rotavirus ( Porcine Rotavirus) and enterovirus Porcine enterovirus B) Eliminates up to 99.9 % of certain bacteria from cotton fabric when operated on Daily Care + Sanitize setting such as Staphylococcus aureus, E. Coli, MRSA, Streptococcus pneumoniae, Legionella pneumophilia, Pseudomonas aeruginosa, klebsiella pneumoniae, Corynebacterium diphtheriae , and Enterococcus faecalis C) Test results indicate that it can kill house dust mites from the outside of cotton clothes when operated on Daily Care + Sanitize setting. Testing based on Samsung internal protocols. Results provided to and interpreted by Intertek.

“At CES 2023, we are continuing to build on the success of our BESPOKE lineup with the introduction of new BESPOKE refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics.

“Our goal is to maximise the freedom customers have to pursue personalisation and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customisation for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customisable designs, these new appliances work seamlessly with SmartThings services[1] to provide unmatched convenience and savings at home.”

BESPOKE Expands to Include Popular Top-Mounted Refrigerator Models to Provide Even More Customisation in the Kitchen

In keeping with the BESPOKE design aesthetic, the BESPOKE Top-Mount refrigerator features a flat, minimalist design with a customisable front panel available in both glass and cotta metal finishes. Users have the option to choose from a wide range of door colours[2] and finishes to harmonise their refrigerator with their home décor.

The BESPOKE Top-Mount Refrigerator features Samsung’s Optimal Fresh Zone+ and Active Fresh Filter to help ensure food is kept fresh. Users of Samsung’s BESPOKE Top-Mounted Refrigerator can also enjoy added energy savings through SmartThings Energy’s AI Energy Mode. The AI Energy Mode will optimise the compressor speed and the frequency of the defrost cycle, based on users’ usage patterns and surroundings[3], helping households to save money and reduce their carbon footprint.

The BESPOKE Top-Mounted Refrigerator will be available in Australia from Q2 2023.

New Family Hub brings Better Connectivity

Samsung’s revered Family Hub refrigerator will sport new software in 2023. Samsung TV Plus now offers [4], while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the large screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favourite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.

The new Family Hub software update will roll out in Australia incrementally via Wi-Fi from early 2023.

Prepare Healthy Meals Like a Master Chef with the BESPOKE AI Oven

 The BESPOKE AI Oven[5] makes meal prep a breeze, combining powerful intelligence with innovative cooking technologies to help produce delicious meals that can cater to users’ dietary preferences.

AI Pro Cooking optimises cooking settings while monitoring food. If the oven is set to cook a recognised dish using the cooking mode, temperature and time the oven recommends, the AI Pro Cooking system will even send users food warning notifications to prevent burning.^[6] Using an internal camera and powerful AI,^[7] the oven’s Sense Inside^[8] feature – [9] AI algorithm of its kind to receive an AI cooking appliance verification by UL Solutions – can recommend cooking settings by recognising various different dishes and ingredients[10].

Whether users are testing a healthy recipe or looking to elevate everyday recipes at home, the BESPOKE AI Oven makes mealtimes more convenient. Integration with SmartThings Cooking and Samsung Health allows the BESPOKE AI Oven to analyse users’ workout stats and diet goals to recommend meal options based on the ingredients they have at home.

Topping off the BESPOKE AI Oven’s modern, clutter-free design is its convenient Push to Open Door, which replaces a traditional handle for a simpler and more streamlined look. The BESPOKE AI Oven will be available in Australia in mid-2023.

Samsung’s latest BESPOKE home appliances take the smart kitchen to the next level by powering more personalised cooking experiences and helping to make it easier for households to save energy. To learn more about the latest additions to the BESPOKE lineup, please visit Samsung.com/au/.

Addendum

Samsung is excited to bring an expanded BESPOKE Home range of appliances to Australia in 2023, including new BESPOKE refrigerator types and appliances including BESPOKE Induction Cooktop, BESPOKE Microwave, and advanced AI Pro Cooking via the BESPOKE AI Oven.

• BESPOKE Top Mounted Refrigerator will be available in Australia from Q2 2023.
• New Family Hub software update will roll out in Australia incrementally via Wi-Fi from early 2023.
• BESPOKE AI Oven will be available in Australia mid-2023.
• BESPOKE Induction Cooktop will be available in Australia in 2023.
• BESPOKE Microwave will be available in Australia in 2023.

“The appliances in people’s homes are inherently personal and we recognise that everyone has distinct preferences. We believe Australians should be empowered to play an active role in customising their devices which is why we continue to expand our BESPOKE Home offering to include more appliances with even more connectivity and design options.”

“In expanding our BESPOKE Home range, we’re offering Australians the ability to easily sync our SmartThings services with their lifestyles, making sustainable living simple, driving exceptional energy savings, and using AI to power a new wave of customisable experiences, ultimately enabling consumers to enjoy more personalised and sustainable lifestyles.” – Jeremy Senior, Vice-President- Consumer Electronics, Samsung Australia.

[1] Available technology, functions, and features may vary by country, service provider, network environment, or product, and are subject to change without notice.

[2] Colour options may vary by region

[3] * Available on specific models from May 2023 through a Wi-Fi update. The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

*** SmartThings will display a notification before activating the saving algorithm in both ‘Maximum mode’ and ‘Custom mode.’

[4] Internet required and data usage fees may apply. Channel offerings are updated monthly. Total number of channels are subject to change at any time without notice.

[5] Features may vary by region.

[6] EU models provide users with alert to prevent overcooking and are able to send burn notifications for recognised dishes.

[7] Available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[8] Only available when using the Customer Recipe menu. The type and quantity of some ingredients may not be recognised.

[9] The probe method in burn detection is out of the verification scope.

[10] European model recognised 106 dishes.

For two consecutive years, Samsung achieved double-digit growth in brand value

Samsung Electronics Co., Ltd. has been recognised by Interbrand, a global brand consultancy, as one of the top five in the Best Global Brands 2022. Each year, Interbrand announces the world’s top 100 brands, and Samsung’s brand value was evaluated for USD 87.7 billion, which represents 17% growth compared to USD 74.6 billion in 2021, ranking the company in fifth place for three years in a row.

The achievement was based on Samsung’s restored financial performance, which is now near pre-pandemic levels, and higher demand for memory due to an increase in data usage. In 2021, Samsung scored a brand value growth of 20% compared to 2020 and this year, continues the double-digit growth.

Samsung first entered the top 10 list in 2012, placing in ninth position, and has managed to rise in the chart each year, reaching sixth place in 2017 and fifth place in 2020.

“Samsung Electronics was able to record two consecutive years of double-digit growth in brand value, all thanks to the support from our global customers,” said YH Lee, Executive Vice President and Chief Marketing Officer of Samsung Electronics. “In return, the entire company will work together as a team to provide a better and more satisfying customer experience.”

Various Factors Evaluated by Interbrand to Build the Samsung Brand Value

At the end of 2021, Samsung Electronics merged its SET Division and created the Device eXperience Division to increase synergy among its products and provide a next level of experience to customers. Samsung also integrated SmartThings across its product categories, creating an inclusive ecosystem and a multi-device experience. SmartThings empowers consumers to get the most out of their Samsung devices, as well as third-party compatible products they may already own.

In addition, Samsung’s Future Generation Lab has been created to foster authentic conversations around the activities of the next generation. The insights from the lab have been applied to the products and marketing activities.

As well as innovative products based on consumer experiences, the development of advanced technologies such as artificial intelligence (AI), 5G, automotive and robotics through consistent investment also played a role in Samsung’s growth.

Samsung’s Recognised Efforts in Each Product Division for a Better Customer Experience

Mobile

• Camera innovation of Galaxy S22 series based on customers’ insights, and Nightography campaign rollout
• Cementing leadership in the foldable mobile phone category
• Partnership with Google and Microsoft to strengthen users’ connected experience
• Respecting the value of user security and privacy through Samsung Knox

Network

• Pioneering network innovation path in virtualisation and openness with large-scale commercial experiences
• Driving 5G industry with its market-leading 5G portfolio from RAN and Core to automation tools
• Realising the ESG commitment through intelligent network solutions for energy efficiency

Visual Display

• Continuing innovation of premium TVs, including Micro LED, the Neo QLED 8K/4K
• Strengthening its product portfolio based on customers’ lifestyle, such as The Frame, The Freestyle
• Providing new gaming experiences to consumers, including the Odyssey Ark

Home Appliances

• Expanding BESPOKE product categories beyond kitchen to entire home including clothing care, floor care and air care
• Delivering sustainability values through its products (achieving high level of energy saving rate for major products, guaranteed warranties for digital inverter compressor, reduced microplastic emission from washing machines in collaboration with Patagonia)
• Creating excitement among BESPOKE fans through participation-focused O&O campaigns

Semiconductor

• Investing in next-generation technologies and production capabilities to help ensure stable supplies for cutting-edge applications (constructing new $17B manufacturing line in Texas, KRW 20-trillion R&D complex in Giheung)
• Delivering industry-leading semiconductor innovations that help enhance product performance and energy efficiency (industry’s first 3nm GAA mass production)
• Developing innovative memory solutions to address the explosive growth of data-intensive tasks in areas such as AI and ML (CXL memory, HBM-PIM, second-generation SmartSSD), and expanding strategic partnerships to tackle new industry challenges
• Pushing boundaries of logic solutions that can offer enhanced user experiences and new opportunities (5G Exynos Modem, Exynos 2200, 200MP ISOCELL HP3)

Interbrand’s Best Global Brands are listed according to the evaluation of each brand value, which is a result of comprehensive analysis of the financial performance of the company, the influence of the brand on customer purchases and brand competitiveness.

Samsung celebrates 46 CES® 2023 Innovation Award honours

Samsung Electronics Co., Ltd. (Samsung), a global leader in technology, announced today that 46 of its new products and service innovations[1] have received CES® 2023 Innovation Award honours, including three Best of Innovation Honourees from the Consumer Technology Association (CTA)®. The annual program honours outstanding design and engineering across a multitude of consumer technology product categories.

Samsung was honoured across multiple categories, reinforcing the company’s commitment to providing a seamlessly connected, customisable experience for consumers, while contributing to an eco-conscious world. With sustainability at the heart of all that Samsung does, consumers were encouraged to join with the company as they make everyday changes, having a meaningful impact on the environment. Bold new ideas were brought to life, including investment in sustainable materials, increased energy efficiency in products and responsible recycling, as well as refurbished and repairable devices, while helping to lower the company’s carbon footprint by using 100% renewable energy in all facilities in the U.S., Europe and China.

Samsung products were distinguished as Innovation Awards Honourees in Digital Imaging/Photography, Mobile Devices & Accessories, Gaming, Digital Health, Wearable Technologies and Video Displays, Home AV Components & Accessories, and Software & Mobile Apps categories. Several of these honourees incorporate eco-conscious features, including the Galaxy Z Flip4 and Galaxy Z Fold4, which are both made with repurposed fishing nets and include 100% recycled paper for flagship product packaging. The company received recognition as prestigious Best of Innovation Honouree in Computer Peripherals & Accessories, Video Displays, and Cybersecurity & Personal Privacy categories.

The Innovation Awards are sponsored by CTA, the host and organiser of CES – recognised worldwide as the global stage for innovation and the most influential tech event in the world. CES 2023 will take place from 5-8 January in Las Vegas, Nevada with a deeper focus on sustainability.

Highlighted Best of Innovation Honouree:

The Samsung S3B512C Security Chip achieved Best of Innovation Honouree in the Cybersecurity & Personal Privacy.

Samsung S3B512C Security Chip[2] – As a Best of Innovation Honouree in the Cybersecurity & Personal Privacy category, Samsung’s S3B512C biometric card solution integrates a fingerprint sensor, Security Element (SE) and Secure Processor (SP) on a single chip, as well as enhanced security features made possible by Samsung’s proprietary fingerprint authentication algorithm and anti-spoofing technology. It is the Samsung’s first all-in-one security chip that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data in a tamper-proof way and processes data securely.

Highlighted Innovation Awards Honourees:

Galaxy Z Flip4, Galaxy Z Flip4 Bespoke Edition – As the ultimate foldable smartphone for self-expression, the Galaxy Z Flip4 is packed with innovative camera upgrades, a larger battery and even more opportunities for customisation than its predecessor[3]. Galaxy Z Flip4 and Z Flip4 Bespoke Edition were recognised in the Digital Imaging/Photography and Mobile Devices & Accessories categories. Z Flip4’s form factor enables unique camera functionality like FlexCam that allows you to shoot hands-free photos and videos directly on your favorite social networking apps. It also allows you to take a photo from the Cover Screen without even opening your phone using Quick Shot. The Z Flip4 Bespoke Edition offers another level of customisation with glass colors and frame options that provide 75 unique combinations.

Galaxy Z Fold4 – Honoured in the Digital Imaging/Photography, Mobile Devices & Accessories and Gaming categories, the Galaxy Z Fold4’s high quality performance, upgraded camera and incredible design make it the productivity powerhouse of our next generation of foldable smartphones. The Z Fold4 delivers unparalleled experiences for powerful gaming and increased productivity thanks to its 7.6-inch Main Display and Android 12L features.

Galaxy Watch5, Galaxy Watch5 Pro – Both Galaxy Watch5 and Galaxy Watch5 Pro were recognised in the Digital Health and Wearable Technology categories for their advanced health tracking, increased durability and charging capabilities, making it Samsung’s most feature-packed watch yet. Galaxy Watch5 Pro is designed for adventure and a heavy-duty lifestyle with upgraded GPS-based features, the longest battery in a Galaxy Watch and expansive Super AMOLED display protected by an enhanced Sapphire Crystal. With the incredible BioActive Sensor, the Galaxy Watch5 series is designed to empower users with a high quality picture of their health-related insights.

Bespoke AI Washer with AI OptiWash and Bespoke AI Dryer with AI Optimal Dry have received CES® 2023 Innovation Award honours.

Bespoke AI Laundry[4] – Samsung’s Bespoke AI Laundry products were recognised for their innovative design and integrated AI technologies. Bespoke AI Washer with AI OptiWash was recognised in the Smart Home category, and Bespoke AI Dryer with AI Optimal Dry was recognised in the Home Appliance category. Bespoke AI Washer is designed to automatically identify fabric types and dirt levels, optimising its performance accordingly, while cycles themselves can be controlled with Samsung’s SmartThings app. Bespoke AI Dryer uses sensors and algorithms to measure the moisture content of clothes, adjusting drying time and temperature to seamlessly optimise drying cycles. The Bespoke AI Laundry pair responds to frequent washing habits for a highly personalised experience, and the laundry pair has a range of color choices to help inspire more ways to customise home laundry spaces.

SmartThings Energy – Recognised in the Software & Mobile Apps category, Samsung’s SmartThings Energy app provides an effortless solution for consumers to help reduce home energy consumption. In addition to tracking energy usage, SmartThings Energy[5] offers actionable insights and recommendations based on the devices connected to the platform and usage pattern.

The Samsung SSD 990 PRO with Heatsink 2TB recognised with an Innovation Awards Honour in the Computer Peripherals & Accessories category

Samsung SSD 990 PRO with Heatsink 2TB[6] – As an Innovation Awards Honouree in the Computer Peripherals & Accessories category, the Samsung SSD 990 PRO with Heatsink 2TB is the company’s fastest PCIe 4.0 solid state drive (SSD) with superior power efficiency. Designed for gaming consoles or PCs, it delivers incredibly fast speeds for fast loading times. The combination of a heatsink, nickel coating on the controller and Samsung’s Dynamic Thermal Guard maximises the cooling effects to help prevent performance degradation due to overheating. The drive is also equipped with RGB lights to match the style of any setup.

Samsung Automotive NVMe BGA SSD 1TB (AM991)[7] – This advancement provides Samsung’s highest sequential read speed for automotive storage, as well as an exceptionally large operational capacity for AD/ADAS, cockpit and vehicular infotainment systems. Earning recognition in the In-Vehicle Entertainment & Safety category, it also features Samsung’s highest sustainable automotive write speed of up to 1150MB/s thanks to Samsung V-NAND technology, a proprietary in-house controller and an exclusive firmware design, while functioning safely in even the most in-climate weather (-40’C to 105’C).

The Samsung 512GB CXL Memory Expander was honoured in the Computer Hardware & Components category

Samsung 512GB CXL Memory Expander[8]– Recognised in the Computer Hardware & Components category, Samsung’s 512GB CXL Memory Expander module will be the first memory device that supports the eagerly-awaited CXL 2.0 interface and will come in an EDSFF (E3.S) form factor ― especially suitable for next-generation high-capacity enterprise servers and data centers. This new memory module is built with an application-specific integrated circuit (ASIC) CXL controller, using DDR5 DRAM to support maximum bandwidth and capacity and for the first time, enabling memory to scale beyond tens of terabytes with the processing demands of big data and AI/ML workloads.

Samsung 16GB LPDDR5X and 1TB UFS 3.1 Multi-Chip Package[9] – In the first integration of 14nm-based 16GB LPDDR5X DRAM and Samsung’s seventh-generation quad-level cell (QLC) V-NAND 1TB UFS (Universal Flash Storage) 3.1, this uMCP is providing a giant industry-leading leap forward. Honoured in the Embedded Technologies category, the integrated UFS-based multichip package is taking the industry toward higher-density, higher-speed and low-power memory for premium smartphones and other leading IT applications.

Samsung ISOCELL HP3 CMOS Image Sensor – As a state-of-the-art mobile sensor with a 1/1.4-inch optical format and 0.56㎛pixel size for slimmer camera designs, the Samsung ISOCELL HP3 was honoured in the Digital Imaging/Photography category. It features the smallest pixel technology in mobile cameras[10] for greater design convenience and 200 megapixels that deliver among the most detailed images available. The Tetra²pixel technology allows the pixels to operate in a 1.12㎛ or 2.24㎛ size, capturing more light information in low light and taking 8K video with minimal loss in the field of view. Furthermore, using Super QPD technology, the ISOCELL HP3 can detect autofocus information horizontally and vertically.

Samsung W920+RF 6550 Next-gen Enhancement for Wearables – Recognised in the Wearable Technologies category, Samsung’s Exynos W920 System on a Chip (SoC) and Exynos RF 6550 connectivity solution is a next-generation tandem offering that adds a new dimension to wearable devices. The Exynos W920 processor, built on a 5-nanometer (nm) Extreme Ultra-Violet (EUV) process node, includes an LTE modem and provides the performance demanded by next-generation wearable devices with a powerful GPU and dual-core CPU. The companion RF 6550 chip, built on a 28nm process, integrates Wi-Fi, Bluetooth and GNSS connectivity with the utmost reliability into the Exynos W920 design.

[1] Product availability varies by region. Some products may not be available in Australia at the time of publication.

[2] This product is not currently available in Australia.

[3] Compared with Galaxy Z Flip3.

[4] The BESPOKE AirDresser (Model no. DF60A8100HG/SA) is currently available in Australia. Further products in the BESPOKE AI Laundry range including the BESPOKE AI Washer with AI OptiWash and BESPOKE AI Dryer with AI Optimal Dry are not currently available in Australia.

[5] Available technology, functions, and features may vary by country, service provider, network environment, or product, and are subject to change without notice.

[6] 990 PRO with Heatsink will be available in Australia in 2023 with local pricing and availability yet to be announced.

[7] This product is not currently available in Australia.

[8] This product is not currently available in Australia.

[9] This product is not currently available in Australia.

[10] As of 21 November 2022.