“A Storm (Shipwreck)” by Joseph Mallord William Turner on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced that it is adding a new British Museum collection consisting of 30 artworks to Samsung Art Store.[1] Available on compatible Samsung TVs[2], the curated selection features works by John Constable, Joseph Mallord William Turner, and other renowned artists.

The collection includes Constable’s English countryside vistas, famous for the artist’s rare ability to portray shifting weather patterns in the sky. Turner’s watercolours, on the other hand, range from stormy seascapes to views of Venice, Rome, and Zurich.

“Samsung is committed to using our technology to make world-class art more accessible to everyone,” said Gwiho Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “By welcoming these iconic British Museum pieces into our platform, we are proud to offer our global audience an effortless way to appreciate historic art at home.”

“Fisherton Mill” by John Constable on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Art Store subscribers will have access to the British Museum collection and will be able to simply browse the selection, choose a work to display on their TV, and switch to another work whenever they like.

“We’re delighted to work with Samsung to make more of the Museum’s collection available to people at home,” said Lisa San Martin, Interim Commercial Director of the British Museum. “We hope it encourages viewers to explore works they already know and discover others for the first time.”

The launch builds on Samsung’s relationship with the British Museum. Samsung is also a corporate partner of the museum’s “Korea” exhibition that opened on 1 Oct and runs through 31 Jan, 2027.

The British Museum collection is now available in Australia on Samsung Art Store.

[1] Samsung Art Store subscription required. Subscription fees apply. Artwork availability and collection contents are subject to change at any time without notice or user notification.

[2] Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. Subscription and internet connection required