Samsung Family Hub Fridge and built-in cooking range, including AI Oven, rangehood, cooktop, and dishwasher. Image simulated for illustrative purposes.

Samsung Electronics Australia has today released the Australians @ Home Report: 2024 Smart Living Edition. The report’s findings reveal a generational shift in the perception of home appliances, particularly with Gen Z and Millennials.

According to the report, younger Australians are redefining what it means to have a stylish, yet functional home. No longer is an appliance a device for a particular purpose or use, but an object of status, and in some cases, attraction.

While appliance aesthetics are becoming a priority, the data also reveals that looks aren’t everything. Practicality amid a cost-of-living crunch also plays a major role in their purchase decision, increasing demand for a new category for smart, high-value appliances.

“Our Samsung Australians @ Home Report: 2024 Smart Living Edition reveals Millennials and Gen Z are leading the charge in redefining what it means to own and showcase home appliances,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Electronics Australia. “These insights demonstrate a clear generational divide. While energy savings are crucial for everyone, younger generations prioritise sleek design and smart AI functionality.

“At Samsung, we’ve been building intelligent connectivity and customisation into our appliances for over a decade to bring meaningful value to Australian lives. Though innovation, we’re able to offer all Australians appliances that can adapt, and increasingly learn individual preferences, to offer experiences that suit their unique lifestyles and meet their needs in a way that makes them proud.”

Appliance Envy is Rising

Having the latest technology or the coolest gadgets has been a leading trend for decades but hearing a friend rejoice over the latest fridge or vacuum hasn’t been common, until now.

As social media usage continues to generate an influx of ‘foodie’ cooking trends, it’s no surprise to see that the humble fridge is emerging as a particular source of personal pride. One quarter (25%) of Australians and over a third (34%) of Gen Z say they’re more likely to invite people over if they have a fancy fridge, highlighting a growing trend for modern appliances that are seen as status symbols, and how a stylish home environment is becoming a key factor in creating core memories.[4]

The data also suggests a rising sentiment of personal pride and envy attached to our appliances, particularly with younger people. Just as Australian’s may take pride in their lawns or barbeque set-up; the data shows similar affections being adopted towards household appliances.

More than a quarter (28%) of Australians say they prefer visiting friends and attending events in homes with modern, luxury or smart appliances. One quarter (25%) of all Australians and just under a third (32%) of Gen Z also say they feel embarrassed or judged for outdated or mismatched appliances.[5]

Interestingly, over a fifth (22%) of all Australians and a striking 36% of Gen Z say they’re even more attracted to people with luxury appliances, with some even expressing an emotional attachment to their appliances. This compares to 51% of Boomers who see appliance as ‘what they are’ and are least likely to discuss their appliances with friends compared to other generation.[6]      

Samsung French-door refrigerator. Image simulated for illustrative purposes.

Practical elements more important than ever as cost-of-living bites

The rising desire for stylish appliances is balanced by the need for practicality, as cost-of-living pressures continue to dominate Australian households. Where aesthetics meets convenience, the findings show a new ‘high value’ appliance category emerge – sleek appliances that also make everyday life easier.

This comes as the Australians @ Home Report: 2024 Smart Living Edition shows that over half (51%) say high energy consumption is their number one appliance-related frustration, and almost all (94%) are making accommodations in the home to save energy amid the challenging economic climate.

Samsung’s SmartThings app bridges the gap between aesthetics and practicality by seamlessly connecting users to their appliances and allowing appliances to interact with each other. The app, alongside features like SmartThings Energy helps balance style and efficiency, promoting sustainable practices in modern homes.

Consumers are turning to smart, connected devices that save time and energy. Appliances like Samsung’s Bespoke AI Heat Pump combo can help address Australian’s number one appliance gripe – high energy consumption. Consuming up to 60% less energy with AI Energy Mode during the wash cycle[7][8] and 20% less during the dry cycle when compared to using the same cycle without AI Energy Mode; the range offers a smart, efficient choice for those looking to maximise potential savings on energy costs while maintaining a stylish and efficient home.[9]

While all generations are looking to reduce their carbon footprint, boomers, according to the report findings, are the most energy-conscious generation. This generation make additional effort to keep energy consumption down such as turning off devices (62%), using LED light bulbs (44%), and only using air conditioning or heating when it’s abnormally hot or cold (53%).

Samsung’s Bespoke AI Heat Pump combo. Image simulated for illustrative purposes.

AI for all: paving the way for a bright, modern smart home

AI’s growing presence in home devices is captivating consumers, with the report showing a rising appetite for smart technology.

Australians recognise that intelligent appliances have the biggest impact when they’re linked together as part of an ecosystem, and they demonstrate a fast-growing taste for more intelligent and connected smart home experiences.

“While almost half of Australians (47%) have told us that AI-enabled features are a priority when it comes to new appliances[10], it’s Gen Z Australians who are really pushing the boundaries of what’s expected from their home appliances.

“This generation can see the potential for appliances with AI technologies to empower them to take control of things that matter most to them, such as energy management and food waste reduction. Samsung is invigorated by Australian consumers’ appetite for stylish, connected and customisable appliances, and looks forward to continuing to provide solutions that reshape industry standards,” Mr. Senior concludes.

[1] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

[2] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

[3] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? Sample size: n = 1,010.

[4] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

[5] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

[6] Refers to research commissioned by Samsung and conducted by Nature, B3A | Actions | Thinking about appliances, which of the following apply to you? | YES Base: n = 164 -348.

[7] Feature available on the Bespoke AI Heat Pump Combo by selecting AI Opti Wash and Dry cycle and enabling AI Energy Mode.

[8] Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI Opti Wash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials. Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required

[9] Actual energy savings may vary depending on a number of variables including the wash and/or dry cycle, type of detergent and laundry materials.

[10] Samsung Cooking Report, conducted by Nature market research: Cooling & Meal, 2024. Prep. N=1,020.

Download the report here: Australians at Home Report

As Australians continue to embrace and benefits of AI in the home, a new Smart Cooking Research Report[1] issued from Samsung Electronics Australia has unveiled the cooking challenges facing modern households. The research coincides with the launch of Samsung Cooking, the first, smart-connected kitchen, which includes a robust line-up of intelligent, AI-powered kitchen appliances designed to make cooking smarter.

Despite the cost-of-living crunch, time-poor Australians are turning to takeaway lunches during the working week to satisfy their lunchtime cravings. Opting for convenience over cost and spending an average of $17 each time, Australians are parting with over $4,000 per year on takeaway lunches, alone.[2] 

The reliance on convenience comes as the Smart Cooking Report reveals Australians wish they had more tools to help them cook more easily and efficiently at home. Australians are embracing AI, with over 9 in 10 (93%) Australians express an interest in AI assistance for meal planning and preparation. [3]

The need for convenient lunches and more intelligent solutions within the kitchen reflects some of the challenges at play in Australian households. Met with time pressures, the most common frustration experienced and the reason many are choosing to avoid preparing meals ahead of time, is the time it takes to cook multiple dishes simultaneously (44%)[4].

Jeremy Senior, Vice President, Consumer Electronics, at Samsung Australia, said:

“Over the past decade, Samsung has been investing in AI and the connectivity of our products, demonstrating our unwavering commitment to enhance Australians daily lives through our innovative and connected home solutions.

“The launch of our new built-in cooking range, marks a significant expansion in Samsung connected home experience with Australians now able to enjoy the benefits of connectivity across all major Home and Entertainment categories. It is no secret that many Australians’ today are time poor, and this is reflected in the findings and their focus on convenience in tackling the key tasks around the home. 

“Our built-in cooking range is the latest addition in Samsung’s AI connected-home ecosystem and, through the power of Samsung’s innovative technology and AI, we are excited to provide home chefs of all levels with innovative technology to combat pain points faced in the kitchen, and to ultimately bring meaningful innovation to Australian homes.”

Samsung’s cooking ambassador and Australian chef, Andy Allen, says that technology in the kitchen could have a ‘profound impact’ on the way we live and eat in the future, and adds that:

“As a chef, I’m always interested in solutions that make the cooking experience more efficient and enjoyable. Australians lead busy lifestyles, and cooking at home is one activity that people can struggle to prioritise. Samsung’s innovative technology is here to help home chefs get the most out of cooking at home, and I’m looking forward to helping Aussies explore new recipes and produce professional results in the kitchen.”

The Samsung Smart Cooking report also found that when they are not impacted by time pressures of everyday life, other barriers facing Australians looking to cook at home include a lack of inspiration when planning meals (43%) and forgetting ingredients at the grocery store (42%)[5].

To help combat these feelings and make their time in the kitchen more efficient, over half (53%) of Australians agree that they would benefit from an Artificial Intelligence (AI)-powered device in the home, and that it would be most useful in the kitchen. With the power to help Australians cook more efficiently, Samsung’s built-in cooking range works seamlessly with the Samsung Food app, which is a personalised AI-powered app that creates tailored meal plans from a range of over 160,000 recipes, empowering busy households to effortlessly streamline their daily routines.  

As Australians become increasingly aware of building sustainable habits in the home, the rising interest around how AI can enable these practices is evident in the findings. Almost half (46%) of Australians are interested in using AI to reduce their food waste output, aiming to reduce the 7.6m tonnes of food wasted each year[6].

Optimised by Samsung’s SmartThings[7],the built-in cooking range is set to make cooking, from meal preparation to hosting, more enjoyable, personalised and impactful for Australians.

Key technology included in the Samsung Built in Cooking Range includes:

• Wi-Fi Connected: Allowing Australians to remotely monitor and control their oven, from their compatible smartphone – whether it be to pre-heat on the way home, through to auto-cook settings from the comfort of their couch[8].
• AI Pro Cooking: With a built-in AI camera, end-to-end professional quality cooking will be made easy, fun and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share with friends or across social media[9].
• View Inside: The internal camera[10] lets you monitor the entire cooking process from your smartphone[11] so you can check the status of your dish. You never need to wait by the oven or peek into the foggy glass wondering if your dish is ready. By not constantly opening the oven door, it also helps to prevent heat loss, so your dishes turn out better.
• Dual Cook Flex: Select oven models will include two compartments that can be set to two different temperatures to enable home cooks to cook a variety of recipes in the same oven at any one time. Dual Cook Flex also includes a flexible door meaning one zone can be checked without interrupting the other – providing both time and heating efficiencies (when only using the top half).
• Steam Cooking: There’s two types of steam cooking that can be tailored to your specific dish. Full Steam injects hot steam into an included glass steam tray to surround your dish and retain their natural flavour and prevent foods from drying out. Add Steam adds bursts of steam in the oven to lock in moisture, to help keep your food tender and soft inside, but still deliciously crisp outside.
• Samsung Food: A personalised, AI-powered food and recipe app, to support Australians plan their weekly meals. Samsung Food offers more than 160,000 recipes, acting as a personal assistant that helps Australians discover new dishes, create tailored meal plans and order ingredients online. The service also helps users control their cooking appliances and access to guided cooking experiences[12].

Samsung’s built-in cooking range is available now from Samsung.com/au and select retailers including Harvey Norman and The Good Guys.

[1] Samsung Cooking Report, conducted by Nature market research: Cooking & Meal Prep. Total sample 2024 – Australians aged 18-65 (n=1,020).

[2] Samsung Cooking Report, conducted by Nature market research: Cooking & Meal Prep. Total sample 2024 – Australians aged 18-65 (n=1,020).

[3] Samsung Cooking Report, conducted by Nature market research: Cooking & Meal Prep. Total sample 2024 – Australians aged 18-65 (n=1,020).

[4] Samsung Cooking Report, conducted by Nature market research: Cooking & Meal Prep. Total sample 2024 – Australians aged 18-65 (n=1,020).

[5] Samsung Cooking Report, conducted by Nature market research: Cooking & Meal Prep. Total sample 2024 – Australians aged 18-65 (n=1,020).

[6] The Australia Institute Report, published 18 September 2023. https://australiainstitute.org.au/report/food-waste-in-australia/

[7] All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung account.

[8] A Wi-Fi connection and a Samsung account are required.

[9] Only available on 60cm 76L Built-in Pyrolytic Flex Door Oven with AI Camera.

[10] The camera is only operating when the light is on.

[11]  The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[12] Requires a wireless network, a Samsung account and the Samsung SmartThings App. The Samsung SmartThings App supports Android OS 8.0 (Oreo) or later, which is optimized for Samsung smartphones. This App also supports iOS 13 or later for iPhone models. The SmartThings App is available in the App Store and Play Store. Available in certain languages, including English, French, German, Italian and Spanish.

Samsung Electronics Australia is further empowering Australians to cook with ease as its new state-of-the-art built-in cooking range becomes available today.

The robust line-up features ovens, cooktops, dishwashers and range hoods that work together seamlessly via Samsung’s SmartThings[1] app to make the cooking journey simpler and more intelligent, enabling Australians to save time in the kitchen and spend it where it matters most. [2]

To mark the launch, Samsung Electronics Australia has unveiled almost half (43%) of Australians are cooking at home more than they used to. Increased time in the kitchen means Australians are spending around 260 hours per year cooking, putting the need for intelligent and easy-to-use technology front of mind. [3]

An intelligent based cooking experience with AI

With advanced technology and AI, and increased usability[4], the range is designed to help boost confidence among home chefs.  Combining powerful intelligence with innovative cooking technologies, the new range is set to help Australians prepare meals like a master chef. Great news for the 45% of Australians who are seeking to take their culinary skills to new heights.[5]

Samsung SmartThings brings better connectivity to the kitchen

Powered by Samsung’s SmartThings[6], the built-in-cooking range is complete with Wi-Fi connectivity to give Australians control and accuracy over their mealtime creations, further empowering the 7 in 10 Australians who already use technology whilst cooking in the kitchen.[7] Users can remotely monitor and control their compatible oven, cooktop, and range hood from their smartphone at the touch of a button, to ensure each meal is prepared as intended.

Working in conjunction with SmartThings, the oven’s integrated AI camera can also detect if food is burning and sends a notification to the user’s phone, offering them the option to turn down the temperature, or turn off the heat completely. A feature that will appeal to the 4 in 5 Australians who admitted the most common mistakes made when cooking is overcooking (43%) and burning food (32%). [8]

Built-in line simplifies cooking at home

In addition to mistakes made in the kitchen, a lack of time was the reason that almost half of Australians (46%) don’t cook at home. With 95% admitting to starting the week with the best intentions of cooking, but lost enthusiasm past Monday. In fact, 1 in 4 confessed to impulsively opting for the convenience of food delivery, despite planning to cook at home.[9]

Sasha Botha, Head of Home Appliance, Samsung Electronics Australia said, “Australians are spending more time at home than ever, yet our research shows that many don’t have the time to spend honing their cooking skills. We’re thrilled to launch Built-In Cooking that uses AI innovation to simplify the cooking experience and ultimately bring meaningful innovation to Australian homes.

Through the integration of SmartThings, Samsung offers another level of value and convenience to streamline the cooking process. Whether it be scheduling your cooking to suit your routine, or watching your dinner cook from the palm of your hand, the new range will offer Australians more freedom to invest their time in what matters most to them.”

The built-in cooking range will form part of Samsung’s growing Bespoke range, further facilitating stylish and unique looks in Australians’ kitchens.

Key Samsung Cooking range features include:

• Wi-Fi Connected: Allowing Australians to remotely monitor and control their oven, cooktop and range hood from their smartphone – whether it be to pre-heat on the way home, through to auto-cook settings from the comfort of their couch.
• AI Pro Cooking[10]: With a built-in AI camera, end-to-end professional quality cooking will be made easy, fun and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share with friends or across social media.
• Dual Cook Flex: Selected oven models will include two compartments that can be set to two different temperatures, as well as when multi-cooking a flexible door means one zone can be checked without interrupting the other – providing both time and energy efficiencies (when only using the top half).

Samsung’s state-of-the-art built-in cooking range is available now from Samsung.com/au and select Harvey Norman and The Good Guys stores.

[1] Each compatible device must be connected to Wi-Fi or other wireless network. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account.

[2] The following models are not available for purchase in Australia until late December 2023: NZ85C6058KK/SA, NZ64B6058KK/SA, NZ63B5046FK/SA.

[3] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[4] Compared to Samsung’s previous cooking range.

[5] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[6] All devices should be connected to Wi-Fi, or other wireless network, and registered with a single Samsung Account.

[7] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[8] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[9] According to research commissioned by Samsung Electronics Australia and conducted by Nature in

accordance with ISO 20252:2019 and ISO 27001:2013. Total Sample (n=1,008).

[10] AI Pro Cooking feature is only available on Series 6 oven.

Samsung Electronics Australia has today announced the local roll-out of its highly anticipated, state-of-the-art built-in cooking range, which will be available from October. To mark the launch, Andy Allen, Australian chef and restauranteur, has partnered with Samsung as its exclusive Cooking ambassador.

The robust line-up, featuring ovens, cooktops, rangehoods and dishwashers, takes inspiration from a growing interest in appliances that take the guesswork out of cooking and meal preparation, with roughly 66 per cent of Australians cooking more at home and eating out less to save money.[1] Much of the range will form part of the growing BESPOKE portfolio, further facilitating Australians’ the option of stylish and unique looks.

Powered by Samsung’s SmartThings connectivity to support the changing dynamic of Australian homes, the new built-in cooking range gives Australians an opportunity to level up their cooking experience through innovative features that simplify meal prep using advanced technology and AI.

“We’re thrilled to bring further innovation to the kitchen, and for many, the heart of the home with Samsung’s new Cooking range. As Australians increasingly seek time-efficiencies, our aim is to continually evolve to meet consumers’ changing needs, by having multiple touchpoints within the home. With the launch of Samsung Cooking, we’re proud to facilitate a one brand connected home experience in Australia, and with that, play a role in redefining culinary exploration as Australians embrace the digital chef era,” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia.

“At Samsung, we’re excited to partner with Andy Allen, who has diverse experience in cooking and hospitality, together we can showcase the numerous ways Samsung technology can transform the end-to-end cooking experience. From remote monitoring and cooking through to recipe recommendation and meal planning, Australian households are set to experience culinary innovation with AI technology.”

Key Samsung Cooking range features will include:

• Wi-Fi Connected: Allowing Australians to remotely monitor and control their oven, cooktop and range hood from their smartphone – whether it be to pre-heat on the way home, through to auto-cook settings from the comfort of their couch.
• AI Pro Cooking: With a built-in AI camera, end-to-end professional quality cooking will be made easy, fun and shareable. Without needing to open the oven door, cooking can be optimised through recipe selection, and post-cook highlight videos created to share with friends or across social media.
• Dual Cook Flex: Some oven models will include two compartments that can be set to two different temperatures, as well as when multi-cooking a flexible door means one zone can be checked without interrupting the other – providing both time and energy efficiencies (when only using the top half).
• Samsung Food: Also available from today, Samsung will launch Samsung Food, a personalised, AI-powered food and recipe app, to support Australians plan their weekly meals. Samsung Food will offer more than 160,000 recipes, acting as a personal assistant that helps Australians discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances and access to guided cooking experiences[2].                                                                                                                                                                                                                                                                                                                                                                                                                            Samsung Food also comes with a Personalised Recipe function, enabling the apps Food AI to update a saved recipe to cater to specific dietary requirements. Users can convert a recipe into a vegan or vegetarian version, or convert a recipe to fit their preferred nutritional needs, or even include ingredients that that they may already have in the pantry. Australians will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust cook time or the skill level of specific recipes.

Andy Allen, chef, cooking judge and newly appointed Samsung Cooking ambassador said he is looking forward to exploring fresh culinary experiences with the advent of Samsung Cooking.

“I’m absolutely thrilled to be partnering with Samsung as it celebrates a milestone that marks entering this new culinary frontier – as a chef and a lover of cooking, it’s really exciting for me personally to become a part of this” said Andy Allen, Samsung’s Cooking Ambassador.

“The kitchen is pretty special to me; it launched my career and is also the hub of my home. My passion for cooking knows no bounds, whether it’s creating new dishes for the Three Blue Ducks,  or cooking meals at home – I’m very excited to see Samsung Cooking come to life and offer Australians the opportunity to try something new in the kitchen using Samsung’s thoughtful technology.”

The Samsung built-in cooking range will be available from 29 October 2023 across Samsung.com/au and select retail partner stores including Harvey Norman and The Good Guys.

[1] Nature market research: Are you doing any of the following in the interest of saving money?​ Total Sample 2023 (n=1,005)

[2] All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account.