At CES, Samsung will operate a dedicated C-Lab exhibition area to support the startups’ expansion into the global market. It will be located in Eureka Park at the Venetian Expo, the designated startup zone of CES, where participating startups will showcase innovative technologies.

“Samsung supports C-Lab startups through CES as a platform to validate innovative technologies and build momentum for global growth,” said Byoung Chul Lee, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “This year, expanded participation from regional startups highlights the continued evolution of the C-Lab ecosystem.”

C-Lab Outside: 15 Startups That Include AI, Robotics and Digital Health

This year, C-Lab will feature 15 startups, including: eight startups directly incubated by Samsung Electronics through the C-Lab Outside program; four from the Samsung Financial Networks-operated Samsung Financial C-Lab Outside; two from Samsung Electronics’ internal venture program, C-Lab Inside; and one that was jointly incubated by Samsung Electronics and the Daegu Creative Economy Innovation Center.

Record Participation of Regional Startups

Since 2023, Samsung has expanded C-Lab Outside to the Korean cities of Daegu and Gwangju, as well as the Gyeongbuk province. The program identifies and supports promising startups to strengthen regional startup ecosystems, then provides workspace, stage-based consulting and opportunities to collaborate with Samsung and its affiliates. This allows startups to grow without relocating to the much larger city of Seoul and helps fosters a sustainable local innovation cycle.

To date, 40 regional startups have been incubated through this initiative, contributing to the revitalisation of regional ecosystems and laying the groundwork for future global unicorns.

At CES 2026, seven startups from Daegu, Gwangju, and Gyeongbuk will participate, marking the largest-ever presence of regional C-Lab startups at CES.

Regional Startup Achievements Continue to Grow

The technological competitiveness of these regional C-Lab startups continues to gain recognition.

Repla, a plastic recycling startup from C-Lab Outside Gyeongbuk, received a CES 2026 Innovation Award for its Puri-Checker, a device that analyses plastic composition ratios.

“For a regional startup, collaborating with a global company like Samsung has been a valuable opportunity,” said Dong-eun Seo, CEO of Repla. “Plastic recycling is a global challenge, and CES provides an important platform to explore international market opportunities.”

The seven participating regional C-Lab startups are as follows:

• Stress Solution (Gyeongbuk): An AI-based personalised mental care sound creation solution
• Deepscent (Gwangju): An AI-powered digital scent solution tailored to every space
• Elevenliter (Daegu): AI-Powered diagnostics for progressive diseases in pets
• AunionAI (Gwangju): A web-based AI solution for automated multilingual dubbing and subtitles with expressive voices and sound effects
• Repla (Gyeongbuk): Enzyme-purified recycled plastic, free of impurities
• Univa (Daegu): An on-device multimodal large language model solution
• 10kM.ai (Daegu Creative Economy Innovation Center): An enterprise AI video production solution that can generate, edit and monetise videos

C-Lab Inside Showcases AI-Driven Internal Ventures

Every year since 2016, Samsung has used CES to showcase projects from C-Lab Inside, gauging global market response and validating business potential.

This year, two AI-driven projects evaluated highly for their innovation, global scalability and completeness will be exhibited:

• ChronoMix: An AI solution for object-centric video composition
• EZ Reco: A generative AI platform that makes electronics recommendations based on expert knowledge

Expansion of C-Lab to Affiliates, Including Financial Startups

Reflecting the expansion of Samsung’s open innovation model across its affiliates, four startups from Samsung Financial C-Lab Outside will participate in CES for the first time. This participation enables startups across various industries to seek new global collaboration opportunities by leveraging Samsung’s incubation experience. The Samsung Financial C-Lab Outside startups are as follows:

• Selectstar (Samsung Life Insurance): Copyright-cleared datasets and an all-in-one AI evaluation platform
• Datumo (Samsung Fire & Marine Insurance): Cyber risk modeling to quantify and reduce the financial impact of cyber attacks
• WINNING.I (Samsung Card): Next-gen identity verification (eKYC) powered by simultaneous fingerprint and face biometrics
• Pillsang (Samsung Securities): Real-time phishing (scam/fraud) detection solution using on-device AI

C-Lab Startups Win 17 CES 2026 Innovation Awards

C-Lab startups have received a total of 17 CES 2026 Innovation Awards, including two Best of Innovation Awards, as announced by the Consumer Technology Association (CTA).

Both Best of Innovation Award recipients – MangoSlab and StudioLab – originated from C-Lab Inside and later spun off as independent startups, reaffirming the technological excellence and growth potential of Samsung’s internal ventures.

Samsung Electronics will showcase new projects from its C-Lab at CES 2025 (Jan. 7-10).

Samsung Electronics Co., Ltd. will showcase new projects that, with the support of its C-Lab program[1], are innovating in the fields of AI, IoT, digital health and robotics at CES 2025 (Jan. 7-10). The company will highlight these 15 new projects at the Venetian Expo’s Eureka Park in Las Vegas, the dedicated area for startups and rising entrepreneurs.

At CES 2025, the C-Lab companies consist of: 12 startups from the C-Lab Outside program, which incubates external startups; two startups from C-Lab Inside, which is an internal venture program for employees; and, one startup that was spun-off from Samsung. At the event, Samsung expects C-Lab startups to assess global market response, strengthen business feasibility and meet with investors.

“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “C-Lab will continue to support startups on the journey to becoming internationally recognised global innovators.”

C-Lab Outside: Twelve Startups That Include AI, IoT and Digital Health

This year, C-Lab will feature 12 startups, including 11 startups directly incubated by Samsung Electronics through the C-Lab Outside program and one startup jointly incubated by Samsung Electronics, and the Daegu Center for Creative Economy & Innovation. The 12 startups are as follows:

[AI]

1. DEEP.FINE: An XR solution using Vision-AI and Visual Localisation (VL) for precise digital space creation
2. Mainspace: An online shopping service based on automated 3D interior design technology
3. ENERZAi: A next-generation AI inference optimisation engine
4. Cochl: An AI-based sound technology that can understand any sound like a human
5. Korea Greendata: Revolutionising energy data analytic platform with AI-driven chatbot integration
6. 10kM.ai: An enterprise AI video production solution that can generate, edit, and distribute at scale

 [Digital Health]

1. Riduck: An AI-based aerobic exercise coaching solution based on data from a wearable device
2. LabSD: A digital ophthalmoscope manufactured with upcycled smartphones and a teleophthalmology system
3. Meditrix: A VR-based neuro-biofeedback motion chair and mobile digital therapeutics

 [IoT]

1. Ghostpass: A remote hands-free authentication solution by storing user biometrics on smartphones
2. Pinpoint: Smart building OS that integrates operations and user experiences into a unified solution

 [Robot]

1. Quester: A high-performance hand tracking glove with sensor fusion technology

C-Lab will showcase four local startups from Daegu and Gwangju, Korea, which is a new record achieved through Samsung Electronics’ efforts to promote the local startup ecosystem. Since 2023, Samsung Electronics has expanded the C-Lab Outside program to discover and nurture innovative startups in these regions. The immense potential of these startups has been demonstrated by GhostPass, a startup from C-Lab Outside Gwangju that has won the Best of Innovation Award in Fintech at CES 2025.

“Thanks to the support and coaching of C-Lab Outside, we were able to grow our company in a short period of time,” said Sunkwan Lee, CEO and founder of GhostPass. “We are excited to attend CES 2025 with C-Lab and showcase our solution, which won the CES Best of Innovation Award.”

C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including a business support fund, office workspaces and customised development programs — along with business cooperation from Samsung Electronics.

Two C-Lab Inside Projects From Samsung Employees; One C-Lab Spin-off That Began at Samsung

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES to see how the global market responds and to test their business viability.

The C-Lab Inside projects that Samsung Electronics is showcasing at CES have been widely recognised for their innovation, global marketability and completeness — including IoT solutions that provide differentiated experiences in conjunction with Samsung Electronics products, as well as a new conceptual robotics platform. This year’s projects are as follows:

•   GreenFollow: Galaxy-enabled autonomous driving solution for electric golf trolley
•   Modulero: A modular platform for robotics development

In 2015, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2025, C-Lab spin-off Edint will showcase its mobile-based AI online exam proctoring service.

C-Lab Startups Win 12 CES 2025 Innovation Awards

In November 2024, the Consumer Technology Association (CTA) announced the winners of the CES 2025 Innovation Awards, including the award for Best of Innovation. C-Lab startups received one Best of Innovation Award and 11 Innovation Award Honourees.

C-Lab’s products and services that received honours include GhostPass, DEEP.Fine, Mainspace, ENERZAi, Quester and others. The CES 2025 Innovation Award-winning products and services will be displayed separately at the Venetian Expo in Las Vegas.

The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 912 startups and projects (506 through C-Lab Outside and 406 through C-Lab Inside) so far. Through “C-Lab Family” program, a unique professional network, all startups of C-Lab can also continue to co-operate with Samsung even after graduating from the C-Lab Outside or spinning off from C-Lab.

[1] Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.

Samsung Electronics Co., Ltd. today announced it will be showcasing new innovative projects developed from its C-Lab program at CES® 2024, which runs from January 9 through 12. During the showcase, Samsung will highlight 15 startups and projects — the highest number the company has ever featured — at Eureka Park at the Venetian Expo in Las Vegas, the main exhibition space for startups at the world’s biggest tech show.

This year’s CES is expected to feature more than 1,000 startups and attract more than 130,000 visitors from around the world, including business executives, investors and media. At the event, Samsung expects startups from C-Lab to assess global market responses, strengthen their business feasibility and meet with investors.

“The goal of the C-Lab program is to elevate a platform for startups to grow and flourish,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “CES is the perfect venue for these exciting companies and projects to show major tech players that they belong on the global stage.”

The C-Lab program was created in 2012 and since it was established, Samsung has nurtured a total of 872 startups and projects. This includes 475 through C-Lab Outside and 397 through C-Lab Inside. In particular, the 537 C-Lab startups (62 from C-Lab Spin-off and 475 from C-Lab Outside) have raised a cumulative total of $1 billion in investment.

C-Lab Outside: Ten Startups That Include AI, Energy and Healthcare Products

C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including office workspaces, customized development programs and investment — along with business cooperation from Samsung Electronics. Dr.Tail, an online veterinary consultation service, has collaborated with Samsung Electronics to bring its services to Samsung Smart TVs[1] and will be exhibited at the C-Lab booths at CES[2].

In addition to Dr.Tail, Samsung Electronics will exhibit nine other startups selected and supported by the C-Lab Outside program:

• RebuilderAI: AI solutions for fast and easy 3D content creation on smartphones
• Ghost Pass: decentralized remote biometric authentication solutions
• DEEPX: an NPU-based[3] AI semiconductor
• Style Bot: a fashion recommendation service based on user-owned clothing data
• Vsion: a smart window with adjustable transparency
• DolbomDream: a smart, inflatable jacket designed to monitor the health of senior citizens
• 60Hertz: an AI-powered virtual power plant (VPP) solution
• Wrtn Technologies: a generative AI portal service
• NdotLight: a web-based collaborative 3D design platform

“We are excited to be part of C-Lab’s high-profile startup booth at Eureka Park,” said Sunkwan Lee, CEO of Ghost Pass. “Thanks to the support of Samsung C-Lab, we won the CES Innovation Award this year, which I think makes this year’s CES a good opportunity for us to take a step toward going global.”

Two C-Lab Inside Projects From Samsung Employees and Three C-Lab Spin-off Startups That Started at Samsung

Samsung has been exhibiting its C-Lab Inside projects at CES since 2016, and this year’s CES exhibit will feature two projects that are currently being fostered in-house. These projects are from the healthcare and pet-tech sectors and have been highly regarded for their innovation, marketability, and completeness:

• EARS: a healthcare platform that analyzes brain waves captured by earbuds
• DumboCam: a pet training platform that utilizes Vision AI

In 2016, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2024, three C-Lab spin-off startups — which initially started as C-Lab Inside projects — will showcase their innovative products in C-Lab booths:

• Yellosis: smart toilets and AI healthcare solutions based on measurement of liquid body waste
• Becon: AI-powered hair loss management solutions
• Goose Labs: metaverse home workout app with real-time motion-sensing avatars

C-Lab Startups Win 23 CES 2024 Innovation Awards

In November 2023, the Consumer Technology Association (CTA) announced the winners of the CES 2024 Innovation Awards, including the award for Best of Innovation. Projects from the C-Lab program received one Best of Innovation Award and 22 Innovation Award Honorees.

Samsung is sharing its knowledge of winning CES Innovation Awards and entering the global market with the C-Lab startups, which has allowed them to find success. At CES 2024, 16 C-Lab Outside startups were named as Innovation Award Honorees. As for C-Lab Spin-off startups, one project received a Best of Innovation Award and four were named Innovation Award Honorees.

Specifically, STUDIO LAB — a startup spun off in 2021 — won the CES Innovation Award. The company’s products include Seller Canvas, an AI-based commerce detail page automation service, and Photo-bot, an automated commerce photography robot that combines AI and robotics.

Yellosis and DEEPX — two of the startups being exhibited at the C-Lab booths — each received Innovation Awards in three categories. Yellosis is a digital health startup spun off in 2020 that developed Cym702 Seat, a smart toilet that automatically measures liquid body waste and provides health management solutions. The company also developed Cym702 Circle, a smart toilet that simply measures glucose in liquid body waste in public restrooms. Yellosis won CES Innovation Awards in three categories, including Digital Health,Smart Cities and Product in support of human security.

DEEPX was founded in 2018 and develops edge AI chips for computational processing of AI algorithms such as deep learning-based object recognition, face/voice recognition, image classification and image quality improvement. DEEPX is the first AI semiconductor company to win CES Innovation Awards in three categories, including Embedded technology, Robotics and Computer hardware & components.

[1] Services will be available on Samsung Smart TVs released in the U.S. starting in 2024.

[2] Availability in Australia is yet to be confirmed

[3] A neural processing unit (NPU) is a microprocessor specialized for AI workloads and simultaneous operations.

Samsung Electronics Co., Ltd. has announced it will be showcasing new innovative projects developed through its C-Lab program[1] at CES 2023. To the public, Samsung will unveil four exciting projects from C-Lab Inside, its in-house venture program, and eight startups supported by C-Lab Outside, the company’s startup acceleration program. Visitors can take a peek at the innovative projects at Eureka Park in Las Vegas, the U.S., the main exhibition space for numerous startups from around the world, from January 5 – 8. Samsung expects startups from C-Lab to engage the global market for their projects through CES, strengthen their business feasibility, and have meetings with potential investors.

C-Lab Inside: Metaverse and Lifestyle Projects from Samsung Employees Go on Show

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES, and the upcoming projects for 2023 have been highly evaluated in terms of innovation, marketability and completeness among those currently being fostered in-house. And they are as follows:

• Meta-Running, a metaverse platform to learn proper running form
• Porkamix, a metaverse platform that provides an interactive concert experience
• Soom, a new meditation experience with real-time feedback
• Falette, a 3D digital transformation for home fabric products

C-Lab Outside: Startups Showcasing Robots, AI and More to Receive CES Spotlight

Created in October 2018, C-Lab Outside is a startup acceleration program launched to invigorate the startup ecosystem in Korea. Startups enrolled in the C-Lab Outside program are provided with office workspaces, expert mentoring from Samsung employees and digital marketing & financial consulting. Additional support includes potential partnerships with Samsung Electronics and opportunities to participate in influential IT exhibitions such as CES and KES (Korea Electronics Show).

For the past year, Samsung and the Daegu Center and the Gyeong-buk Center for Creative Economy & Innovation, which are parts of C-Lab Outside, have been incubating these startups to develop their technology and be ready to meet the world at CES 2023. The eight chosen startups are:

• NdotLight, a web based 3D design solution
• NEUBILITY, an urban delivery service through self-driving robots
• 40FY, a digital mental health care app service from examination to treatment,
• CELLICO, a micro-bionic eye for patients with retinal disease
• Plask, an AI and browser-based motion capture and animation editing tool
• Wrn Technologies, writing training and content creation services using Generative AI
• Catius, a multi-turn conversational AI companion for children
• Erangtek, an IoT micro repeater for home users to improve call quality

C-Lab Startups Bring Record-Breaking 29 wins of the CES 2023 Innovation Awards

In November 2022, the Consumer Technology Association (CTA) announced the winners of the CES 2023 Innovation Awards across 28 product categories, including Best of Innovation. Projects from the C-Lab startups received two Best of Innovation Awards, and 27 were named Innovation Awards Honorees. As a result, C-Lab took home 22 Innovation Awards in 2022 and seven more in 2023 for their standout technologies.

Samsung Electronics is sharing its knowledge of how to win the CES Innovation Award and enter the global market.

“It is a great pleasure to see that C-Lab startups have proven their technological prowess on the global stage, as evidenced by the most Innovation Awards ever at CES,” said Hark Kyu Park, President and Chief Financial Officer at Samsung Electronics. “We hope that C-Lab startups will be able to more actively target the global market and show the excellence of Korean startups.”

Notably, Dot Inc., which develops devices and software for the visually impaired, was named a CES 2023 Best of Innovation Award winner in the Accessibility category and also named two CES Innovation Awards Honorees. Verses, which developed the Meta Music System for streaming, was named a CES 2023 Best of Innovation Award winner in the Streaming category.

Seven of the eight startups to exhibit in the C-Lab booth –  NEUBILITY, 40FY, NdotLight, CELLICO, Plask, Catius, Wrtn Technologies – won Innovation Awards

Additionally, seven spun-off startups from C-Lab Inside and 11 former C-Lab Outside startups won two Best of Innovation Awards and 20 Innovation Awards.

Samsung Has Achieved Its Goal of Nurturing 500 Startups and Projects over Five Years

In 2018, Samsung Electronics announced that it would accelerate 300 Korean startups through C-Lab Outside and 200 projects through C-Lab Inside over a five years. The company has nurtured a total of 506 startups and projects (304 from C-Lab Outside and 202 from C-Lab Inside) so far.

Samsung recently established C-Lab Family, a unique professional network through which alumni startups can continue to co-operate with Samsung even after graduating from C-Lab Outside or spun-off from C-Lab. It also created C-Lab Scale-Up Committee and plans to gradually expand partnerships and investments for C-Lab Family in the future.

[1]C-Lab (Creative Lab) is a program operated by Samsung to develop creative ideas into business opportunities and stimulate the South Korean start-up ecosystem. Starting in December 2012, Samsung C-Lab Inside was established to encourage Samsung employees to discover new ideas and foster a culture of creativity. Those that have proven marketability will either transfer to an in-house division of Samsung or become spin-off projects the company supports.