Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

Samsung Electronics Co., Ltd. has announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realising its “Screens Everywhere” vision. In 2025, Samsung will upgrade the kitchen experience by launching a refrigerator with a new 9” AI Home[1] screen, and adding the 7” AI Home to the Wall Oven[2]. Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home¹ applied to the Bespoke AI Heat Pump Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.

“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”

Diversifying Bespoke Refrigerators with a New, Compact Screen and Enhanced Features  

By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realising an interconnected smart home. Supporting voice control via Bixby[3], the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances[4] from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.[5]

In the kitchen, to complement the refrigerators with 21.5” and 32” Family Hubs[6] that are currently available, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices like the air conditioner and robot vacuum[7], and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs[8]. Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy[9] and built-in entertainment options.

Expanding Screen Solutions Across Various Product Categories

As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Heat Pump Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry more efficient and convenient with intuitive menu navigation, real-time updates on washing cycles, and energy monitoring[10]. These advancements, along with helpful features like the aforementioned Map View⁸, enrich day-to-day experiences that users have with their appliances. In certain markets, the Bespoke AI Heat Pump Combo is also launching with a more compact 4.3” screen[11]. By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.

The 7” AI Home is also coming to cooking appliances as the Bespoke Wall Oven in the North American market now features a 7” AI Home screen, which was enabled through an over-the-network (OTN) Smart Forward update to an originally simple 7” interactive LCD screen[12]. The upgraded oven now features enhanced recipe recommendation[13] features and connectivity features that make for a truly ‘AI Home’. The AI Pro Cooking which originally recognised ingredients and recommended recipes for 80 guided cook menus, has now been upgraded to also feature ‘Customised Cook’ allowing users to add certain recipes they cook often[14]. The screen display’s pop-ups[15] recommend users to save the oven settings for frequently-cooked recipes, which users can also do manually after single use. Furthermore, key apps of the AI Home such as Map View, Gallery, and Weather have been added, allowing the Wall Oven to also function as a smart home hub and entertainment source. This upgrade modernises the user interface and aligns the appliance with Samsung’s broader smart ecosystem.

Availability of Samsung’s new 9” AI Home on Bespoke refrigerators and 7” AI Home for the Bespoke AI Washer & Dryer set are yet to be announced in Australia.

[1] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[2] Product available is North America only at this time. Recipe recommendations and Bixby accessible through the AI Home utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.

[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Actual performance may vary depending on pronunciation, voice level, and the surrounding environment.

[4] Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[5] SmartThings login with the same account as the mobile phone is required for phone calls.

[6] The Family Hub is provided in various sizes according to region and project. Product availability will differ in various global regions.

[7] Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.

[8] A Wi-Fi connection and a Samsung account are required. See Samsung.com for full list of compatible devices.

[9] The SmartThings Energy service needs to be downloaded and Optimal Charging must be activated in advance using this feature. The availability of this feature may vary depending on the country.

[10] The SmartThings Energy service needs to be downloaded and Optimal Charging must be activated in advance using this feature. The availability of this feature may vary depending on the country.

[11] The Bespoke AI Laundry Combo with the 4.3” LCD display will be launched in India, Mexico, Colombia, Chile, Peru, Argentina, Panama, Honduras, El Salvador, Costa Rica, Dominican Republic, and Paraguay. Features provided in the 4.3” screen are not identical to the Bespoke AI Laundry Combo with the 7” AI Home.

[12] Smart Forward update is available on NV51C*700*****

[13] Recipe recommendations utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.

[14] Customized Cook is available on NV51C*700*****, from March 2025. Users can save up to 30 recipes.

[15] Pop-up is displayed after the recipe has been cooked 5 times with the same cooking mode, temperature and time, on the 6^th time of inserting the recipe ingredients.

Samsung Electronics Co., Ltd. has announced it will unveil the new refrigerators with AI Hybrid Cooling technology at CES® 2025, which will be ready to expand into global markets this year. These new refrigerators introduce AI Hybrid Cooling technology, which combines artificial intelligence with innovative cooling methods to meet the diverse needs of modern households.

“Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “With the global unveiling of the AI Hybrid Cooling technology, we are showcasing our commitment to technological innovation in home appliances. We will continue to introduce home appliances that incorporate innovative technologies to make consumers’ daily lives more convenient.“

Optimise Energy Use Through Adaptive Hybrid Cooling

The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module,[1] which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to use two power sources together only when needed to efficiently cool the inside of the fridge.

For instance, when significant cooling demand is detected or anticipated — like when many items are added at once after grocery shopping, or when storing hot food or if it’s the hot summer season — the refrigerator activates the Peltier module alongside the compressor. In normal use, however, it relies solely on the compressor to ensure optimal efficiency. During the process, the AI algorithm is designed to detect the current status of the refrigerator and can predict temperature changes inside the fridge to help adjust the cooling mode.

The high-efficiency AI Inverter Compressor[2] also contributes to the efficient use of energy, thanks to an enhanced design that increases the radius of its rotating components.

Extend Freshness with Precise Temperature Control

The AI Hybrid Cooling technology can enhance freshness for perishable foods with Hybrid Precise Cooling, which is designed to reduce internal temperature fluctuations in the fridge when activated — even during the device’s automatic defrost cycles. Since it leverages residual heat from its Peltier module during the defrosting process, it can reduce the chance of excessive temperature fluctuations that can compromise food quality. As a result, the food ingredients can be kept fresher and longer. Tests show that when the Hybrid Precise Cooling is turned on,[3] fresh foods such as pork and salmon can last by up to 1.4 times and 1.2 times respectively,[4] compared to when it is turned off.

Secure More Storage and Everyday Convenience

The refrigerators featuring AI Hybrid Cooling technology redefine space efficiency with an impressive 900-litre capacity,[5] offering enhanced usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, it can better utilise interior space.

A Step Forward for Home Refrigeration

The refrigerators with AI Hybrid Cooling technology exemplifies Samsung’s dedication to combining intelligent technology, energy efficiency and user-centric design. Making its debut at CES 2025, this innovative appliance is poised to redefine modern home living and lead the way into a new era of AI-applied home solutions.

The availability of Samsung’s new refrigerators with AI Hybrid Cooling technology has not been announced in Australia.

[1] The Peltier module operates under one of the following conditions:

• When the temperature in the fridge rises above the normal range.
• When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period, and detects situations like large-scale stocking or cleaning.

[3] It may increase the amount of energy use.

[4] Based on the testing by Food Analysis Research Center of Suwon Women’s University and Intertek Testing Services Korea Ltd. Effects may vary depending on refrigerator operating conditions, as well as the type, condition, size, and storage method of the food. Comparison based on Hybrid Precise Cooling mode ON vs. Hybrid Precise Cooling mode OFF & Conventional cooling inside the refrigerator: appearance, aerobic bacteria.

[5] The capacity and other figures differ according to the model codes. The following figures are based on model RM70F91**.

Samsung to provide a first look at its 2025 Monitor line-up at CES. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. has unveiled its 2025 Smart Monitor, Odyssey Gaming Monitor and ViewFinity Monitor lineups at Samsung’s First Look event at the 2025 Consumer Electronics Show (CES), Las Vegas, on January 5.

Samsung’s 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market, and new form factors that can ignite the passions of users worldwide — whether they’re working, gaming or creating.

“With the new monitors in our  renowned lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor for whatever they need.”

Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade

Samsung’s new Smart Monitor M9 (M90SF model) shows off industry-first AI features at CES. Image simulated for illustrative purposes.

The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.

As the first monitor to integrate on-device AI[1], the Smart Monitor M9 features AI Picture Optimiser, which analyses input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjusts the display settings for the best visual experience[2]. For gamers, the AI goes further by recognising the genre of the game being played and fine-tunes the picture settings to deliver an optimal and immersive experience for virtually every playstyle[3].

The Smart Monitor M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality[4]. By analysing input signals and existing image data, this feature delivers clear visuals with enhanced detail, regardless of the original resolution.

These smart and personalised features enhance the hardware performance of the Smart Monitor M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colours. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in virtually any environment.

Availability of the Smart Monitor M9 in Australia has not been announced.

Samsung Odyssey Series: Two Industry Firsts with a 27” 4K OLED Gaming Monitor and an OLED Screen with a 500Hz Refresh Rate

Samsung’s Odyssey OLED G8 and Odyssey OLED G6 models powers up exceptional performance at CES. Image simulated for illustrative purposes.

Samsung’s Odyssey gaming monitor series powers up exceptional performance in new sizes with the 2025 Odyssey OLED G8 and Odyssey OLED G6 models.

The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world[5]. The screen packs in 165 pixels per inch (PPI) with a refresh rate of 240Hz. The tight pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.

On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen[6]. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.

Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with minimal tear and flickering. VESA DisplayHDR True Black 400[7] delivers rich darks without bloom or colour bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by minimising distracting reflections and glare.

Samsung will show its 27” Odyssey 3D (G90XF model) gaming monitor at CES. Image simulated for illustrative purposes

Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customisable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyse and convert 2D video into 3D.

Availability of the Odyssey OLED G6 (G60SF model), Odyssey OLED G8 (G81SF model), and 27” Odyssey 3D (G90XF model) in Australia has not been announced.

ViewFinity S8: A Bigger Canvas for Productivity and Creativity

Samsung showcases its largest 16:9 4K monitor at CES. Image simulated for illustrative purposes

The ViewFinity S8 (S80UD model) is Samsung’s largest 16:9 4K monitor to date[8]. Its 37” screen is approximately 34% larger than the previous model[9] and is designed to maximise productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.

With its sRGB 99% colour gamut faithfully presenting colours on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the colour representation and brightness necessary for professional users to do their best work.

The 2025 ViewFinity S8 has been certified by TÜV Rheinland[10] for ‘Ergonomic Workspace Display,’ recognising its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified[11] Intelligent Eye Care can reduce fatigue in users’ eyes — even during prolonged use — by adjusting the colour temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also help protect eyes from strain.

With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM[12] switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.

Availability of the ViewFinity S8 (S80UD model) in Australia has not been announced.

[1] Smart Monitor M9 is the first monitor featuring AI Picture Optimizer and 4K AI Upscaling Pro as of 3 January 2025 

[2] AI Picture Optimiser is available only when the monitor is connected to a PC.

[3] Support may vary depending on the game title.

[4] AI Upscaling Pro enhances FHD to 4K, SD to FHD, and HD to QHD resolution.

[5] The Odyssey OLED G6 Gaming Monitor is the first 27” 4K OLED screen as of 3 January 2025

[6] The Odyssey OLED G8 Gaming Monitor is the only OLED panels with 500Hz as of 3 January 2025

[7] VESA DisplayHDR True Black 400 certification is underway and expected to be finalised before the product launch date.

[8] The ViewFinity S8 (S80UD) model is the largest 16:9 4K screen as of 3 January 2025

[9] Screen size compared with the 2024 ViewFinity 32” model.

[10] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

[11] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

[12] Keyboard, video, mouse.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI[1]: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.

At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
• Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.

Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:

• Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
• Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.

Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation through Open Partnerships in AI

Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.

In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.

At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive colour expansion for lifelike visuals and vibrant colours, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
• Colour Booster Pro: Enriches colour expression with AI-driven scene analysis and enhanced image processing for each frame.
• AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

The Neo QLED 8K QN990F will be coming to Australia in the first half of 2025. Pricing is yet to be announced.

A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro

Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.

Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.

Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED technology — delivering brighter colours, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.

The Frame Pro will be coming to Australia in the first half of 2025. Pricing is yet to be announced.

Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.

At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

The Premiere 5 will be coming to Australia in 2025. Pricing is yet to be announced.

Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror[3]. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.

To find out more about Samsung’s 2025 AV line-up, register your interest for updates as they drop via www.samsung.com/au/tvs/ceshandraiser

[1] Available features may vary by country and model.

[2] Available models may vary by country.

[3] Available in Korea and the USA only at this time.

Samsung Electronics will showcase new projects from its C-Lab at CES 2025 (Jan. 7-10).

Samsung Electronics Co., Ltd. will showcase new projects that, with the support of its C-Lab program[1], are innovating in the fields of AI, IoT, digital health and robotics at CES 2025 (Jan. 7-10). The company will highlight these 15 new projects at the Venetian Expo’s Eureka Park in Las Vegas, the dedicated area for startups and rising entrepreneurs.

At CES 2025, the C-Lab companies consist of: 12 startups from the C-Lab Outside program, which incubates external startups; two startups from C-Lab Inside, which is an internal venture program for employees; and, one startup that was spun-off from Samsung. At the event, Samsung expects C-Lab startups to assess global market response, strengthen business feasibility and meet with investors.

“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “C-Lab will continue to support startups on the journey to becoming internationally recognised global innovators.”

C-Lab Outside: Twelve Startups That Include AI, IoT and Digital Health

This year, C-Lab will feature 12 startups, including 11 startups directly incubated by Samsung Electronics through the C-Lab Outside program and one startup jointly incubated by Samsung Electronics, and the Daegu Center for Creative Economy & Innovation. The 12 startups are as follows:

[AI]

1. DEEP.FINE: An XR solution using Vision-AI and Visual Localisation (VL) for precise digital space creation
2. Mainspace: An online shopping service based on automated 3D interior design technology
3. ENERZAi: A next-generation AI inference optimisation engine
4. Cochl: An AI-based sound technology that can understand any sound like a human
5. Korea Greendata: Revolutionising energy data analytic platform with AI-driven chatbot integration
6. 10kM.ai: An enterprise AI video production solution that can generate, edit, and distribute at scale

 [Digital Health]

1. Riduck: An AI-based aerobic exercise coaching solution based on data from a wearable device
2. LabSD: A digital ophthalmoscope manufactured with upcycled smartphones and a teleophthalmology system
3. Meditrix: A VR-based neuro-biofeedback motion chair and mobile digital therapeutics

 [IoT]

1. Ghostpass: A remote hands-free authentication solution by storing user biometrics on smartphones
2. Pinpoint: Smart building OS that integrates operations and user experiences into a unified solution

 [Robot]

1. Quester: A high-performance hand tracking glove with sensor fusion technology

C-Lab will showcase four local startups from Daegu and Gwangju, Korea, which is a new record achieved through Samsung Electronics’ efforts to promote the local startup ecosystem. Since 2023, Samsung Electronics has expanded the C-Lab Outside program to discover and nurture innovative startups in these regions. The immense potential of these startups has been demonstrated by GhostPass, a startup from C-Lab Outside Gwangju that has won the Best of Innovation Award in Fintech at CES 2025.

“Thanks to the support and coaching of C-Lab Outside, we were able to grow our company in a short period of time,” said Sunkwan Lee, CEO and founder of GhostPass. “We are excited to attend CES 2025 with C-Lab and showcase our solution, which won the CES Best of Innovation Award.”

C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including a business support fund, office workspaces and customised development programs — along with business cooperation from Samsung Electronics.

Two C-Lab Inside Projects From Samsung Employees; One C-Lab Spin-off That Began at Samsung

Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES to see how the global market responds and to test their business viability.

The C-Lab Inside projects that Samsung Electronics is showcasing at CES have been widely recognised for their innovation, global marketability and completeness — including IoT solutions that provide differentiated experiences in conjunction with Samsung Electronics products, as well as a new conceptual robotics platform. This year’s projects are as follows:

•   GreenFollow: Galaxy-enabled autonomous driving solution for electric golf trolley
•   Modulero: A modular platform for robotics development

In 2015, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2025, C-Lab spin-off Edint will showcase its mobile-based AI online exam proctoring service.

C-Lab Startups Win 12 CES 2025 Innovation Awards

In November 2024, the Consumer Technology Association (CTA) announced the winners of the CES 2025 Innovation Awards, including the award for Best of Innovation. C-Lab startups received one Best of Innovation Award and 11 Innovation Award Honourees.

C-Lab’s products and services that received honours include GhostPass, DEEP.Fine, Mainspace, ENERZAi, Quester and others. The CES 2025 Innovation Award-winning products and services will be displayed separately at the Venetian Expo in Las Vegas.

The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 912 startups and projects (506 through C-Lab Outside and 406 through C-Lab Inside) so far. Through “C-Lab Family” program, a unique professional network, all startups of C-Lab can also continue to co-operate with Samsung even after graduating from the C-Lab Outside or spinning off from C-Lab.

[1] Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.

Samsung Electronics Co., Ltd., a global leader in technology, today announced that its newest products and services have been recognised by the prestigious CES® 2025 Innovation Awards, including four “Best of Innovation” winners, from the Consumer Technology Association (CTA)®. These recognitions come two months ahead of CES® 2025 — the world’s largest and most influential technology event — and they highlight Samsung’s relentless commitment to pushing boundaries in consumer technology. With pioneering advancements in AI, design and inclusive user experiences, Samsung continues to set new benchmarks for the Consumer Electronics industry.

The CES Innovation Awards program is an annual competition that honours outstanding design and engineering in consumer technology, recognising top innovations across multiple categories and distinguishing the highest-rated in each field. For Samsung, these awards also underscore the company’s broader vision for AI-enabled connectivity, customisation, and convenience across its ecosystem of powerful smart devices — from smartphones and tablets, to home appliances, TVs, wearables, software, services, and more — as well as semiconductor solutions which are unlocking limitless possibilities for the future.

In particular, the Samsung Visual Display Business earned 16 innovation awards with three Best of Innovation winners. This includes honours for several Samsung screens, such as the latest flagship OLED TV. Plus, Samsung received recognition for outstanding AI features designed to make your day simpler, more dynamic and more connected than ever before. The Digital Appliances (DA) Business was also recognised for its home-centered innovation, winning multiple awards for products that elevate the user experience by comprehensively boosting convenience.

Attendees of CES® 2025 in Las Vegas from Jan. 7-10 will be able to see Samsung’s full lineup of AI-powered smart products, which have been reimagined to shape a more sustainable and accessible world, bridging the best of tech and lifestyle.

Galaxy Buds3 Pro Takes Home Best of Innovation Award for Headphones & Personal Audio

The Galaxy Buds3 Pro was named the Best of Innovation winner in Headphones & Personal Audio for its premium sound, adaptive noise control, and sleek appearance. As a whole, the Galaxy Buds3 series was designed to deliver premium audio experiences with a new computational approach while still ensuring a comfortable fit. The Galaxy Buds3 Pro series incorporates Galaxy AI, allowing users to listen to lectures or speeches translated directly through their Galaxy Buds, helping to remove language and communication barriers — all without the need for a screen.

Highlighted CES 2025 Innovation Award Honourees

Galaxy AI for Imaging – Samsung is integrating AI across all its connected technologies, starting with Galaxy AI on mobile devices to deliver real and innovative benefits to users such as powerful mobile editing and creativity tools. For example, ProVisual Engine, a comprehensive suite of AI-powered tools, transforms the way users capture and edit content, allowing them to instantly and effortlessly refine a photo with automatic recommendations like Edit Suggestion or Generative Edit. These capabilities showcase Samsung’s focus on creating inclusive and meaningful experiences for people.

Galaxy Z Fold6 for Gaming & eSports – The Galaxy Z Fold6, the slimmest, lightest, and most durable Galaxy Z series foldable ever, is optimised for portability while bringing powerful performance thanks to the most advanced Snapdragon mobile processor and an upgraded cooling system. It also offers a range of Galaxy AI-powered features and tools for communication, and creativity that maximise the benefits of the large screen and significantly enhances productivity.

Galaxy Tab S10 Series for Computer Hardware & Components – This is Samsung’s first tablet series to be purposefully built for AI. The premium hardware includes 14.6-inch and 12.4-inch Dynamic AMOLED 2X displays — the ideal canvas for the intuitive S Pen bundled with both models. [1]. This improved processing power enables faster and more responsive AI features. These features are now easily accessible with written prompts using the new Galaxy AI Key[2] on compatible Book Cover Keyboards[3], which can be customised to open the user’s AI assistant of choice.

Galaxy Watch7 for Fashion Tech – The Galaxy Watch7 is designed to boost everyday wellness by offering personalised workouts and preventative health monitoring features. Additionally, Galaxy Watch7 allows users to express their style with an array of stylish watch bands and various watch face options.

10.7Gbps LPDDR5X DRAM for Mobile Devices, Accessories & Apps – Samsung has developed the first 12nm-class LPDDR5X DRAM supporting the industry’s fastest speed of up to 10.7 gigabits-per-second (Gbps). With its high performance and industry’s smallest chip size, the LPDDR5X is optimised for next-generation on-device AI applications.

Exynos W1000 for Fashion Tech – Designed for smartwatches and wearables, the Exynos W1000 processor runs demanding applications smoothly and delivers vivid 3D graphics with its dedicated GPU. It enhances user experience with faster app loading and an always-on display.

All Lenses on Prism (ALoP) for Imaging – Samsung’s All Lenses on Prism (ALoP) is a next-generation telephoto camera solution that places lenses directly on the prism, enhancing brightness and reducing noise. This innovative design also reduces the camera bump, allowing for a sleeker, more aesthetic design.

[1] The enhanced performance figures are based on a comparison of Galaxy Tab S10 Ultra to Tab S9 Ultra. When comparing Tab S10+ to Tab S9+, the CPU performance is 16% improved, GPU is 27% improved, and NPU is 13% improved.

[2]  AI key function available on Galaxy Tab S10 Series and Tab S9 Series models with One UI 7.0 or later (sold separately).

[3]  Keyboard only compatible with Galaxy Tab S10 Series, Tab S9 Series, Tab S9 FE Series models with One UI 6.1.1. or later.

The event is scheduled to begin at 2:00 p.m. local time (5:00 p.m. EST) at the Mandalay Bay Ballroom, South Convention Center, Mandalay Bay Hotel. Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s DX (Device eXperience) Division, will open the press conference, introducing the theme of ‘AI for All: Everyday, Everywhere.’

The press conference will be streamed live on Samsung Newsroom Australia. Until then, stay tuned to Samsung Newsroom for more updates on the company’s plans for CES 2025.