Raising the bar for cinema innovation, Samsung Electronics Co unveiled the latest model of Onyx (ICD) in March. The next generation of cinematic experiences will be defined by immersive visuals, improved comfort, and a reliable viewing experience.

In this article, Samsung Newsroom takes a closer look at the company’s vision for the future of cinema in terms of Visuals, Space and Consistency.

Samsung Onyx was the center of attention at the company’s booth at CinemaCon 2025, the industry’s largest exhibition

Visuals – An Out-of-This-World Screen Experience

Immersion is at the heart of the cinematic experience — a setting designed to transport audiences into the world of the film. Only in an environment free from the everyday distractions such as constant calls, notifications and household chores can viewers fully engage with the story unfolding on the screen.

A true cinematic experience faithfully delivers the filmmaker’s vision, presenting every detail, colour and shadow exactly as intended. Onyx brings that vision to reality.

Pixar’s Inside Out 2 shown on Samsung Onyx, demonstrating the display’s peak brightness and vibrant colour accuracy

Onyx, the world’s first cinema LED display certified[1] by Digital Cinema Initiatives (DCI), delivers superior picture quality in 4K HDR resolution with vivid colours, deep blacks and infinite contrast. The clarity, precision and rich detail in each frame help give life to the narrative. Gone are the days of poor edge resolution and inconsistent brightness.

Samsung Onyx enhances Pixar’s Lightyear (top) and Soul (bottom) with outstanding contrast, making dark scenes more vivid and immersive

The Onyx screen can lend its brightness and clarity to applications other than movie screenings – live sports, concerts, gaming events and corporate presentations, for example. The ability to host alternative content empowers theatres to diversify their offerings and create new revenue streams without compromising the premium viewing experience.

A live concert seen on Onyx, demonstrating the display’s colour accuracy and sharp details

Space – More Room for Comfort and Flexibility

Comfort and spatial design are also key factors that set premium cinemas apart. Much like the distinction between economy and business class on an airplane, the seating experience can make or break a theatre’s appeal. As theatres evolve into premium auditoriums, spacious, comfortable seating becomes essential.

Onyx helps enable this transformation. Unlike traditional projectors which require separate projection rooms and large setups, Onyx’s cinema LED technology maximises the available space in a theatre. This allows cinemas to optimise their auditorium spaces and provides more flexibility to install specialised seating like larger recliners or dining tables.

Furthermore, new Onyx (ICD) offers flexible scaling options, allowing screens to be customised to fit the dimension of each auditorium, ensuring the best use of space without sacrificing picture quality and comfort.

Pixar’s Elio screened on Samsung Onyx featuring luxury seating for a premium cinema experience

With Onyx, every seat in the theatre offers a reliable high-quality visual experience – with minimal edge distortion or resolution loss – ensuring that the entire audience is fully immersed in the story. The combination of optimised space, enhanced comfort, and stunning visuals elevates the overall cinema experience.

Samsung Onyx empowers theatres to deliver a premium cinema experience and luxury dining for customers

Consistency – Reliable Viewing Quality with Smarter Management Tools

We go to the theatre to be transported—to lose ourselves in the world of a story. But experiences in traditional projection-based theatres can deteriorate with picture quality that varies depending on the age and condition of the equipment.

Samsung’s Cinema LED screen, on the other hand, features an ‘Auto Calibration Solution’ that automatically adjusts colour consistency across each module, ensuring optimal picture quality—not just at installation, but every step of the way through ongoing maintenance.

Samsung Onyx, an out-of-this-world cinema LED display

Since debuting the world’s first Cinema LED screen in 2017, Onyx has built strong partnerships with major global film studios, earning trust and recognition across the industry. As the leader in Cinema LED technology, Samsung is committed to pushing boundaries—so the magic of the movies is always seen exactly as it was meant to be.

With Samsung Onyx, the future of premium cinema is brighter, clearer, and more immersive than ever before.

[1] Digital Cinema Initiatives (DCI) is a consortium of major film studios established to define specifications for an open architecture in digital cinema systems.

Today, Samsung Australia has announced the expansion of its QLED display business range with the introduction of the Neo QLED 8K Display.

As businesses increasingly need larger displays to create unique brand moments, promote collaborations or require content to be viewed in with accuracy, Neo QLED 8K Display provides the clarity required for when detail matters.

“The release of our Neo QLED 8K signals a new era in premium display design and is set to completely transform how business can take advantage of digital displays, from creating wow moments for their teams and customers, to viewing information and content with clear precision up and close to the detail,” says Phil Gaut, Senior Director Display and Memory Solutions, Samsung Australia.

“Given the considerable changes in recent times, the way we use visual displays in a commercial setting has evolved, and the need to create exceptional experiences has never been more prevalent as businesses look to win and retain customers as we move into a post COVID world. Samsung’s Neo QLED 8K Display is a way for businesses to ensure they stay aligned with what stakeholders are now looking for and future-proof their business.” Gaut concludes.

Display Brilliance

Picture quality continues to be essential for businesses across a range of industries. Whether it is in the boardroom, shopping center, medial practice or control room, the same objective to deliver outstanding picture quality remains at the core. The introduction of Neo QLED 8K Display not only future proofs businesses but also delivers a next-generation display experience thanks to AI Upscaling technology that enhances content to be displayed in a crisp 8K picture quality.[1]

To deliver the high level of detail, Neo QLED 8K Display are packed with more light sources than previous Samsung Professional Displays. The improved backlight provides enhanced detail and a bold contrast with precise dimming which is powered by Quantum Matrix Technology Pro that controls the Quantum Mini LEDs with optimum precision.

This new range of displays is powered by more than 33 million pixels to ensure that the visual output is ideally suited for large screens whether showcased at work or in customer-facing engagements. Neo QLED 8K Display allows for high level of detail to be captured and images to be presented with unbelievable accuracy.

Neo QLED 8K Display also features DICOM Simulation Mode, this allows the display to meet 100 percent of grayscale which is required by DICOM standard to help to simulate medical images such as X-rays[2]

Fit to Match Virtually Any Room

Neo QLED 8K Display features a slim silhouette and minimal bezel that almost disappears providing clear screen real estate with no distractions. Samsung has made significant enhancements to its portfolio of digital signage, streamlining its design and minimising clutter. Businesses now have the tools to be creative in how exactly they want their message displayed – whether hanging on a wall or hanging vertically.

Samsung’s Neo QLED 8K Display has been designed to match the lighting conditions of its surroundings to deliver a consistently clear picture quality. Adaptive Picture Mode and Anti-Reflection Technology minimizes distraction in brightly lit areas, while Adaptive Picture Mode delivers real-time optimisation of content brightness and picture quality in varying lighting conditions.

Availability

Samsung Neo QLED 8K Display is available now in a range of sizing’s to accommodate for differing business needs including models sized from 65”, 75”, to 85”.

For enquiries please contact: https://www.samsung.com/au/business/display-opt-in/

Learn More: https://www.samsung.com/au/business/smart-signage/8k-signage/

[1] Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content

[2] DICOM® – Digital Imaging and Communications in Medicine – is the international standard for medical images and related information. DICOM Simulation Mode is for non-diagnostic, reference purpose only.