“As commercial environments continue to evolve, integrating display technology with smart content solutions has become critical”, said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia. “With glasses-free 3D Spatial Signage supported by AI-powered Samsung VXT, we’re helping businesses deliver more immersive and engaging experiences across a broad range of commercial use cases. With that, we are now seeing early use cases spanning duty free shops, department stores and sports stadiums – where 3D content is bringing the ‘Wow’ factor, enhancing a customer’s experience. We’re proud to be empowering businesses with Spatial Signage products – Australian businesses can now be very creative with their own customer engagement, as by bringing 3D into the main stage, content can be delivered in a much more intuitive environment.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialised equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit colour mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent colour accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.[1]

AI Studio, a new AI-powered content app within Samsung VXT,[2] allows for streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimised with refined shadow detailing, adjusted margins and background treatments for Spatial Signage — creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

Recognised for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honouree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognised in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honouree in the ‘Best in Emerging Tech’ category.

Spatial Signage will be available in Australia from April with the 85-inch model at an RRP of $28,530 (incl. GST). The 32-inch variant will follow in July, with the 55-inch arriving in September; pricing for both models will be confirmed closer to launch.

[1] Slim Fit Wall Mount must be purchased separately.

[2] Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.

Raising the bar for cinema innovation, Samsung Electronics Co unveiled the latest model of Onyx (ICD) in March. The next generation of cinematic experiences will be defined by immersive visuals, improved comfort, and a reliable viewing experience.

In this article, Samsung Newsroom takes a closer look at the company’s vision for the future of cinema in terms of Visuals, Space and Consistency.

Samsung Onyx was the center of attention at the company’s booth at CinemaCon 2025, the industry’s largest exhibition

Visuals – An Out-of-This-World Screen Experience

Immersion is at the heart of the cinematic experience — a setting designed to transport audiences into the world of the film. Only in an environment free from the everyday distractions such as constant calls, notifications and household chores can viewers fully engage with the story unfolding on the screen.

A true cinematic experience faithfully delivers the filmmaker’s vision, presenting every detail, colour and shadow exactly as intended. Onyx brings that vision to reality.

Pixar’s Inside Out 2 shown on Samsung Onyx, demonstrating the display’s peak brightness and vibrant colour accuracy

Onyx, the world’s first cinema LED display certified[1] by Digital Cinema Initiatives (DCI), delivers superior picture quality in 4K HDR resolution with vivid colours, deep blacks and infinite contrast. The clarity, precision and rich detail in each frame help give life to the narrative. Gone are the days of poor edge resolution and inconsistent brightness.

Samsung Onyx enhances Pixar’s Lightyear (top) and Soul (bottom) with outstanding contrast, making dark scenes more vivid and immersive

The Onyx screen can lend its brightness and clarity to applications other than movie screenings – live sports, concerts, gaming events and corporate presentations, for example. The ability to host alternative content empowers theatres to diversify their offerings and create new revenue streams without compromising the premium viewing experience.

A live concert seen on Onyx, demonstrating the display’s colour accuracy and sharp details

Space – More Room for Comfort and Flexibility

Comfort and spatial design are also key factors that set premium cinemas apart. Much like the distinction between economy and business class on an airplane, the seating experience can make or break a theatre’s appeal. As theatres evolve into premium auditoriums, spacious, comfortable seating becomes essential.

Onyx helps enable this transformation. Unlike traditional projectors which require separate projection rooms and large setups, Onyx’s cinema LED technology maximises the available space in a theatre. This allows cinemas to optimise their auditorium spaces and provides more flexibility to install specialised seating like larger recliners or dining tables.

Furthermore, new Onyx (ICD) offers flexible scaling options, allowing screens to be customised to fit the dimension of each auditorium, ensuring the best use of space without sacrificing picture quality and comfort.

Pixar’s Elio screened on Samsung Onyx featuring luxury seating for a premium cinema experience

With Onyx, every seat in the theatre offers a reliable high-quality visual experience – with minimal edge distortion or resolution loss – ensuring that the entire audience is fully immersed in the story. The combination of optimised space, enhanced comfort, and stunning visuals elevates the overall cinema experience.

Samsung Onyx empowers theatres to deliver a premium cinema experience and luxury dining for customers

Consistency – Reliable Viewing Quality with Smarter Management Tools

We go to the theatre to be transported—to lose ourselves in the world of a story. But experiences in traditional projection-based theatres can deteriorate with picture quality that varies depending on the age and condition of the equipment.

Samsung’s Cinema LED screen, on the other hand, features an ‘Auto Calibration Solution’ that automatically adjusts colour consistency across each module, ensuring optimal picture quality—not just at installation, but every step of the way through ongoing maintenance.

Samsung Onyx, an out-of-this-world cinema LED display

Since debuting the world’s first Cinema LED screen in 2017, Onyx has built strong partnerships with major global film studios, earning trust and recognition across the industry. As the leader in Cinema LED technology, Samsung is committed to pushing boundaries—so the magic of the movies is always seen exactly as it was meant to be.

With Samsung Onyx, the future of premium cinema is brighter, clearer, and more immersive than ever before.

[1] Digital Cinema Initiatives (DCI) is a consortium of major film studios established to define specifications for an open architecture in digital cinema systems.

Samsung Electronics today announced new models in its monitor lineup that exemplify its leadership within the sector. The versatile new lineup delivers beautiful picture quality and intuitive features that give consumers more choice when selecting a monitor that fits their exact needs.

The 2022 monitor portfolio helps brings out the best experiences while working, gaming or watching content at home. Samsung’s latest monitors include features for high-performance gaming as well as smart and pro-level elements, such as the Odyssey’s Quantum Mini LED backlight panel and HDR 2000; the Smart Monitor’s with smart features; and the High Resolution Monitor’s comfortable ergonomics.

“Samsung’s 2022 lineup represents the next generation in monitor innovation with offerings that meet the demands of competitive gamers, professional designers and everyone in between,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “As the work and entertainment worlds continue to evolve, we are proud to deliver monitors that boost users’ experiences from the comfort of their homes.”

Odyssey Neo G8

As Samsung’s first monitor to feature a 4K (3,840×2,160) 1000R curved screen with 240Hz refresh rate and 1ms response time (GtG), Odyssey Neo G8 32” (Model Name: G85NB) is set to open a new chapter in gaming monitor innovation, offering razor-sharp performance for even the most dedicated PC gamers. Its performance matches its stunning picture quality featuring Quantum Mini LEDs, Quantum HDR 2000 with a 2,000nit peak brightness and a million-to-one static contrast ratio, bringing out the most subtle details for increased world building and immersion.

The new Odyssey Neo G8 is built with a similar design language as the Odyssey Neo G9, offering a sleek white exterior that stands out even when it’s turned off.  Beautiful colours leap off the screen into a user’s real environment with CoreSync lighting. The core lighting found on the backside of the monitor automatically detects colours on the screen and projects them in real life to create a deep sense of immersion.

Smart Monitor M8

With an ultra-slim thickness of 11.4mm, which is about three-quarters thinner than the previous model, the 2022 Smart Monitor M8 32” (Model Name: M80B) provides space efficiency. Especially for those who value style, it features a sophisticated flat-back design with enhanced usability and comes in a new warm white colour that fits perfectly everywhere. while supporting 1.07 billion colours at 400nit brightness, showing every video, document or photo with true-to-life accuracy.

Smart TV and productivity apps are built directly into the monitor, enabling seamless entertainment and work while serving as a SmartThings control hub, even without the need of a PC. The 2022 Smart Monitor M8 32” is a great option for remote working. It comes with a movable magnetic SlimFit Cam that enables crystal-clear video calls when working from home. With a USB Type-C port enabling 65W charging connections, the Smart Monitor M8 provides a streamlined all-in-one workstation experience that doesn’t require an additional docking station.

High Resolution Monitor S8

The Samsung High Resolution Monitor S8 (Model Name: S80PB), available in 27” and 32” models, delivers professional-level UHD performance for creators and designers who need high levels of accuracy and range when working in the office or at home. Delivering up to 98% of the DCI-P3 colour gamut, the S80PB provides an ultra-wide range of rich and nuanced colours. With Video Electronics Standards Association (VESA) Display HDR 600[1], this high-resolution monitor provides an immersive viewing experience, bringing content to life as it was intended. As a UL (Underwriter Laboratories) verified Glare Free monitor[2]

Both models feature USB Type-C 90W charging and LAN ports to help users create a simplified workstation that can charge laptops and mobile devices with no additional docking station required.

Built with the VESA mount compatibility standards, as well as a Height Adjustable Stand (HAS) featuring tilt, swivel and pivot control points, users can mount their monitor to suit any environment.

ENDS

LOCAL COMMENT

Samsung Electronics has today announced new models in its monitor lineup that exemplify its leadership within the sector. The versatile new lineup delivers beautiful picture quality and intuitive features that give consumers more choice when selecting a monitor that fits their exact needs.

The 2022 monitor portfolio helps experiences while working, gaming or watching content at home. Samsung’s latest monitors include features for high-performance gaming as well as smart and pro-level elements, such as the Odyssey’s Quantum Mini LED backlight panel and HDR 2000; the Smart Monitor’s with smart features; and the High Resolution Monitor’s comfortable ergonomics.

The Smart Monitor M8, expands the current line-up and offers a stylish new design and 4K display, in a do-it-all monitor that doubles as a TV and features Samsung Smart TV platform.

The Odyssey Neo G8 will provide Australian gamers with an unbelievably immersive experience through a new range of gaming monitors.

Quote attributed to Jeremy Senior, Vice President of Consumer Electronics at Samsung Electronics Australia.

“With working from home now more common practice there is a greater need for innovative technology that is adaptable for our hybrid lifestyles and spaces. The brand-new Smart Monitor M8 is a do-it-all monitor that doubles as a smart TV and now includes a wireless camera for your video conferencing needs.”

“In a new ultra-slim flat design in a warm white colour, dedicated wireless camera and built-in video communication apps Samsung’s Smart Monitor offers all the features you need from a hybrid display. Featuring HDR10+ and the latest 4K processor you’ll experience a premium viewing experience, and with access to popular streaming services, it’s the ideal companion for work and play.”

“As the needs of gamers continue to evolve, we’ve driven the bar of innovation higher with the introduction of the Odyssey Neo G8, Samsung’s first 4K 240Hz gaming monitor. Fast refresh rates combined with 4K picture quality are a lethal weapon to allow yourself to be immersed into your game and improve online adventures.

“The introduction of the Neo G8 expands Samsung’s Odyssey range of monitors to ensure all gamers from novice to enthusiast have an option that suits their style and interests.”

For more information, including images or video on the products Samsung announces at CES 2022, please visit news.samsung.com/global/ces-2022.

For more information, please visit: https://displaysolutions.samsung.com/main/index

[1] VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400.

[2] Anti-glare display verified by UL as glare-free for: Reflection Glare UGR <10, Discomfort Glare UGR <22, and Disability Glare UGR <34.

*The content was revised on Mar 7, 2024 to provide more accurate information.

Samsung Electronics has today announced the local availability of the 2021 model of its boundary-pushing LED modular display, The Wall. The Wall is a statement LED solution that can provide businesses with the opportunity to captivate audiences with stunning lifelike displays. With the new AI processing technology, upgraded 120Hz frame rates, and versatile installation options, this year’s The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

Spectacular picture quality and detail

The Wall’s Black Seal Technology blankets the screen with incredible uniformity, creating a seamless canvas for purer black levels with enhanced depth, delivering amazing contrast and immaculate detail. With 1,600 nits peak brightness, The Wall provides clear images that stand out even in bright room environments. Colours leap to life with Ultra Chroma technology that is designed to produce narrower wavelengths to create RGB colours.

The 2021 model offers The Wall’s most detailed picture quality featuring 8K resolution, with a 120Hz refresh rate and Simple 8K playback with just one Snowbox. The Wall can be configured horizontally for up to 16K resolution with a 15,360 x 2,160-pixel arrangement. Its massive screen measures over 1,000 inches, creates a completely expansive canvas for showcasing content.

Enrich every image, every experience

The Wall comes with built-in Micro HDR and Micro Motion advanced picture refinement, featuring 20-bit processing that presents a smooth viewing experience and colour mapping with stunning accuracy – suitable across different commercial environments. The Wall also includes four picture-by-picture screens (PBP), allowing for four different content sources, all of which can be displayed simultaneously in 4K resolution. The 4-PBP function can be used for business purposes where multi-screens are needed.

“The Wall continues to drive innovation across the LED category. It’s the latest in big-screen technology and the future of display. Samsung continues to leverage its expertise in the professional display industry to remain at the forefront of innovation. The enhancements to The Wall are a stunning example of our commitment to the future of the industry,” said Phil Gaut, Senior Director of Display and Memory Solutions at Samsung Australia.

“The Wall is a unique technology that delivers a stunning picture, and will be offered in customisable formats. The Wall propels LED display technology into new realms of possibility by providing businesses with the opportunity to visually enhance, and completely transform spaces, such as lobbies, boardrooms, and showrooms.”

Intelligent upscaling

With the new AI processing technology, upgraded 120Hz frame rates, and versatile installation options, this year’s The Wall once again reimagines display technology to give businesses boundless flexibility to showcase content.

A new Micro AI Processor is designed to instantly analyse and optimise every frame of the video to deliver the best picture quality possible. By using up to 16 different neural network models, each trained in AI upscaling and deep learning technology, the Micro AI Processor can optimise picture quality up to 8K resolution, helping to improve contrast and reducing noise.

Seamless design, endless possibilities

This year’s model is easier to install thanks to new wireless docking connections and a bezel-less design, resulting in a cabinet depth half as deep as the previous model. With modular technology, the 2021 The Wall can be installed in a variety of positions, including concave, convex, ceiling, hanging, inclined and L-type. In addition, users only need to adjust once per cabinet with Factory Seam Adjustment, eliminating module-by-module adjustment and saving time.

All of The Wall’s features are delivered with safety top of mind. TÜV Rheinland awarded its Eye Comfort Certification for minimised blue light emission, while its EMC Class B certification minimises electromagnetic waves for safe installation in homes.

“The possibilities are endless. And its potential is limitless. The Wall makes a bold and breathtaking statement like no other,” said Phil Gaut, Senior Director of Display and Memory Solutions at Samsung Australia.

Samsung’s 2021 The Wall is now available in Australia. For more information, please visit:

https://samsung.com/au/business/smart-led-signage/led-signage-the-wall/lh016iwamwsxu/