Pictured: Samsung Bespoke AI Heat Pump Combo. Image simulated for illustrative purposes.

Samsung is today celebrating recognition as Australia’s ‘Most Loved Whitegoods Brand’ at the 2025 Finder Customer Satisfaction Awards. The top accolade was achieved alongside 21 additional awards wins and 13 highly commended nods across Samsung home appliance categories including Washing Machine, Refrigeration, Microwave, Washer Dryer Combo, Heat Pump Dryer, and Stacked Washer Dryer.

In achieving the ‘winning’ honours, Samsung secured the highest scores against more than 20 competing brands, as rated by Australian consumers:

Currently in its sixth year, Finder’s Customer Satisfaction Awards is among the most comprehensive consumer recognition programs in Australia, surveying over 60,000 Australians about products and brands they use everyday. In asking consumers to rank brands against the survey metrics, the program recognises brands that best meet consumer expectations with the purpose of helping more Australians make smarter, more confident purchasing decisions.

Rachel Carter, Head of Department- Home Appliances, Samsung Australia says the abundance of 2025 Finder Customer Satisfaction awards reflects Samsung’s relentless commitment to driving product innovation, performance, value and reliability through security, connectivity and intelligence across every home appliance product category.

“Samsung is a consumer-centric business, drawing on a deep understanding of what consumers are looking for to build appliances that will drive long-term value and enable better living at home for years to come,” said Ms. Carter.

“We’re incredibly honoured to be recognised by tens of thousands of Australian consumers so directly via the Finder Customer Satisfaction Awards. Our range of powerfully performing whitegoods are designed to be powerful individually and extraordinary as part of a connected ecosystem of products, working together to unlock efficiencies and with ease to help you move through your day effortlessly. We’re proud that our 2025 range does all this and more.”

Graham Cooke, head of consumer research at Finder, said the Awards celebrate the brands that Aussies can count on to deliver quality, performance, and value.

“Appliances and tech are a significant investment for households, and with so many options available, it can be hard to know which brands consistently deliver. The Finder Customer Satisfaction Awards reflect real-world experiences from thousands of Australians, giving shoppers a clear picture of the products that truly perform.”

Samsung’s 2025 line-up represents the next leap forward in Samsung’s vision to simplify Australian home life. Pushing the limits of performance, Samsung’s 2025 line-up includes the world’s most powerful cordless stick vacuum with up to 400W of suction power^[1] – the Bespoke AI Jet Ultra . The 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator expand Samsung’s ‘Screens Everywhere’ vision, initiated by the Bespoke AI Heat Pump Combo, whereby AI Home screens on kitchen and laundry appliances extend the products’ core purpose by enabling entertainment, smart home connectivity, family communication and more.

For further information on Samsung’s range of consumer electronics products, visit: https://www.samsung.com/au/home-appliances/bespoke-home/

To view further results from Finder Australia’s 2025 Customer Satisfaction Awards, visit: https://www.finder.com.au/finder-awards/customer-satisfaction-awards

^[1]  * Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. Measured at the inlet of the non-motorized tool when the dustbin is empty and a large capacity battery that is fully charged. Lasts up to 1 min. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.

Samsung has been announced as the winner by Australia’s most visited comparison website Finder’s 2021/22 Retail Awards for Best Rated TV Brand and Best Rated Microwave Brand.

This is the third consecutive year Samsung TVs have been rated Best Brand by the comparison site and second for Samsung microwaves, having first claimed the title in 2019.

The Finder Retail Awards are conducted in partnership with research house, Dynata, to survey thousands of Aussie consumers on their favourite brands across a range of categories. The awards recognise exceptional product experience including ease of use, performance, quality and value for money.

The award wins validate Samsung’s commitment to ensuring that Australians have access to the best technology and appliances that truly make their lives easier.

Jeremy Senior, Vice President Consumer Electronics, Samsung Electronics Australia comments: “Samsung takes pride in its continual pursuit to provide products with meaningful innovation. It’s an honour and a privilege to be commended by Finder and our customers in relation to how much they are enjoying Samsung TVs and microwaves.”

“Over the past few years we’ve relied on our homes and the products within them more than ever and to be awarded by Finder for the third year in a row for TV and second time for microwave is a testament to the focus and drive Samsung has on offering products that make Australians lives easier.”

Finder’s retail expert Kate Browne said, “Samsung is easily one of Australia’s most well-known brands and it’s not hard to see why. Samsung showed that they can deliver on the features that really matter to consumers. Factors like ease of use, good performance and value for money can all make for a really positive experience when setting up your home.

Samsung TVs were top rated for picture quality and sound quality, while also receiving a 100% recommendation rating from customers surveyed.

Samsung was also recognised as a finalist for Best Rated Robot Vacuum Cleaner Brand and Best Rated Washing Machine Brand.

For full information on Samsung’s range of consumer electronics, see here: http//www.samsung.com.au/

To view the results of Finder’s Retail Awards 2021/2022, see here: https://www.finder.com.au/finder-retail-awards