Samsung brings its range of customisable BESPOKE Refrigerators to Australia

Samsung Electronics Australia has expanded its Bespoke Home range with the introduction of Bespoke Refrigerator – a new category of premium customisable fridges that can be personalised via an array of stylish colour and spatial combinations to fit individual aesthetics and household needs. Samsung’s Bespoke Refrigerator range is available from today via Harvey Norman, Winnings Appliances, The Good Guys, and Samsung Online Store, with prices starting from $2,999[1].

Bespoke Refrigerator now sits at the heart of Samsung’s award-winning Bespoke Home range of appliances, centered on innovation, design, customisation, sustainability, and flexible functionality for every room.

Since the pandemic, Australians have become increasingly attentive to the way appliances fit into their living spaces, with the majority agreeing that dated looking appliances get under their skin^[2] – especially the fridge^[3]. With the ability to combine modular units, colours and textures to adapt to suit a customer’s lifestyle as their needs change and grow – whether it’s having identical fridge/freezers or taking a more eclectic ‘enhance, elevate, and expand’ approach – the Samsung Bespoke Refrigerator range has a solution for everyone.

“At Samsung, we believe that Bespoke Home is more than a product range or category. Bespoke is a way of living that can be brought to life through products that can be customised to suit individual styles and needs, offering both form and function for today’s design-conscious consumers,” said Jeremy Senior, Vice President – Consumer Electronics, Samsung Australia. “We’re excited to bring our Bespoke Home appliance series to the kitchen with Bespoke Refrigerator, giving Australians yet another opportunity to tailor their home to their individual styles and needs.”

“Samsung already has a range of award-winning[4] Bespoke Home appliances available in Australia including our Bespoke Jet stick vacuum, Bespoke AirDresser and Bespoke Cube^TM air purifiers. Given the kitchen is the heart of the home, we see the Bespoke Refrigerator as the pinnacle of what this customisable range of products can offer to our customers.”

Bespoke Refrigerator: Designed for you, by you

Samsung’s Bespoke Single-door freezer in Cotta White, Bespoke Single-door freezer in Clean Pink, and Single-door Freezer Satin Blue.

Samsung’s Bespoke Refrigerator line-up offers a selection of premium modular fridges based on more considerations than ever before, including customer personal taste, lifestyle needs, and a desire to make more sustainable choices. Available in four, two, and single-door options, there are no limitations on the number of modular fridges that can be combined. The Free-Standing Bespoke French-Door Refrigerator with an Integrated Beverage Centre^TM completes the range, helping to cater to the varying needs of Australian households.

Truly innovative, the Bespoke Refrigerator line-up can be further customised by mixing and matching interchangeable panels from a stylish colour palette consisting of Cotta White and Cotta Charcoal in a metal finish, in addition to Clean Pink, Clean Navy, Satin Blue, Satin Grey and Satin Beige in a glass finish, with more colours and finishes to be available in the future.

Blending premium function with custom design, the internal spacing of each Bespoke Refrigerator model can be further personalised with individual temperature controls for different sections such as produce and beverages. Together, these external and internal customisation options enable Australians to design their ideal kitchen space and elevate the home appliance experience.

Furthermore, modular units and individual colour panels can be changed, combined and upgraded[5] as often as desired, ensuring the fridge is flexible to the needs of the user for longer.

The Bespoke Refrigerator range includes:

• Modular Single-door Refrigerator or Freezer options (1-door)
• Modular Bottom Mount Refrigerator (2-door)
• Modular French-Door Refrigerator (4-door)
• Free-Standing French-Door Refrigerator with Beverage Centre^TM (4-door)

“Australia is among the leading markets for Samsung’s lifestyle television range and in particular, our customisable Frame TV. Similar to the Frame, our Bespoke Home products represent the very best in tech but with design and style at the forefront. Given this success, we know that Bespoke Refrigerator and the broader Bespoke Home range is going to be extremely popular with our local consumers,” said Mr Senior.

Adapting to lifestyle needs with uncompromising functionality

Samsung’s Bespoke Bottom Mount Refrigerator in Cotta White in modular configuration with Satin Beige Single-door Freezer and Clean Navy Single-door Fridge.

In addition to its dynamic range of colours, materials and modules, the Bespoke Refrigerator range delivers premium flexible functionality, and includes many of the advanced refrigeration features[6] that Samsung is renowned for as a home appliance market leader.

Features include Triple Cooling[7] which provides optimal control of temperature and humidity in each compartment while helping to keep food fresher for longer[8]. FlexZone[9] and Convertible Modes[10] can transform freezer modules and compartments into additional fridge space and back again simply and easily – perfect for entertaining.

Furthermore, plumbed and non-plumbed Ice-Makers[11] have been built into Bespoke Refrigerator doors with slim designs to free up valuable storage space, proving that form shouldn’t compromise function. Select models also boast Wine Shelves[12] and Slide & Fold shelves[13] to personalise use for every passion, entertaining style, and family dynamic.

Bespoke Home connected living: Designed to be seen

Samsung’s award-winning Bespoke Home range includes Bespoke Refrigerator, Bespoke AirDresser, Bespoke Jet stick vacuum, and Bespoke Cube^TM Air Purifiers.

The Bespoke Refrigerator French-door models are Wi-Fi enabled, providing integrated control such as energy usage, monitor and change temperature via Samsung’s SmartThings app[14].

These select Bespoke Refrigerator models join the Bespoke AirDresser, Bespoke Jet, and Bespoke Cube^TM Air Purifiers – in addition to over 7,000 smart household devices[15] including Samsung’s The Frame, The Serif, and The Sero lifestyle TVs – on SmartThings, as the central platform to personalise, manage, and simplify smart home experiences[16].

“Bespoke empowers Australians to play an active role in customising their appliances so they look, function, and evolve with each individual’s lifestyle needs and preferences,” said Mr Senior. “Paired with our consolidated SmartThings platform, Samsung is enabling devices to seamlessly connect and adapt to individual routines and lifestyles, ultimately helping people lead more intuitive and comfortable lives,” Senior concluded.

Pricing and availability

Samsung’s Bespoke Refrigerator range is available from today via Harvey Norman, Winnings Appliances, The Good Guys, and Samsung Online Store.

• SDFX3100N 387L Bespoke Modular Single-door Refrigerator – RRP: $2,999
• SDFX3500N 323L Bespoke Modular Single-door Freezer – RRP: $2,999
• SRLX4100N 339L Bespoke Modular Bottom Mount Refrigerator – RRP: $3,099
• SRFX9500N 596L Bespoke Modular French-Door Refrigerator – RRP: $6,599
• SRFX9550N 647L Bespoke Free-Standing French-Door Refrigerator with Beverage Centre^TM – RRP: $6,099

For more information about the range, please visit samsung.com/au/refrigerators/bespoke/ or start designing your very own Bespoke Refrigerator via Samsung’s Online Design Studio http://www.samsung.com/au/home-appliances/bespoke-design-studio

[1] RRP is $2,999 for the Bespoke Modular Single-door Refrigerator model and Bespoke Modular Single-door Freezer model.

[2] Fifty-six per-cent of Australians agree that a dated looking appliance bothers them. One Samsung report, July 2022 (n=1,022, Australians aged 18+, nationally representative on age, gender and metro/regional split), Nature Research.

[3] Forty-eight per-cent of Australians identify their fridge as a dated appliance in their home. One Samsung report, July 2022 (n=1,022, Australians aged 18+, nationally representative on age, gender and metro/regional split), Nature Research.

[4] Awards include but are not limited to: Canstar Blue 2022 Innovation Excellence Award – Bespoke Home range; Canstar Blue “Most Satisfied Customers” Award 2022 – Bespoke Jet Stick Vacuum; Good Design Award Gold Accolade each given to Bespoke Cube Air Purifier AX53, Bespoke Refrigerator, and Samsung Bespoke AirDresser in 2022.The Samsung Bespoke AirDresser and Air Purifier ranges have earned Sensitive Choice tick of approval from the National Asthma Council of Australia.

[5] Additional costs may apply.

[6] Features vary per BESPOKE Refrigerator model. Addition of new units is only available for Modular models with the pairing kit. Excludes the French Door with Beverage Centre^TM model RF65A9675AP/SA. Please visit https://www.samsung.com/au/refrigerators/bespoke/ to explore the features.

[7] Available for Bespoke FDR w/Beverage Centre and Bespoke Modular FDR models only.

[8] Based on testing comparing Samsung Triple Cooling System with Samsung All Around / Mono Cooling Systems.

[9] Available for BESPOKE FDR w/Beverage CentreTM and Bespoke Modular FDR models only.

[10] Available for BESPOKE Single Door Freezer only.

[11] Bespoke Modular FDR offers a non-plumbed auto ice maker. Bespoke FDR w/Beverage Centre^TM offers a plumbed dual ice maker. BESPOKE Single Door Freezer offers a plumbed Slim Ice Maker.

[12] Available on Bespoke Bottom Mount Refrigerator SRLX4100N and Bespoke Single Door Refrigerator SDFX3100N.

[13] Bespoke Single Door Refrigerator SDFX3100N.

[14] Requires download of the SmartThings app and a Samsung account.

[15] Based on ‘Samsung Openness 2022’ kit.

[16] Requires download of the SmartThings app and a Samsung account. 

Samsung Electronics Co., Ltd. today announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022.

Available in a choice of 3-door, 4-door and Family Hub^® models[1], the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customisable designs with unique technologies that together inspire entirely new ways of living. Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customise their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics—using Samsung’s meaningful innovations and technology.”

Bespoke Jet

First introduced at Bespoke Home 2021 and coming to global markets in 2022, the Bespoke Jet cordless stick vacuum cleaner brings Bespoke innovation into the living room.

Featuring Samsung’s the Bespoke Jet takes the chore out of keeping your home clean and hygienic. Once they are done cleaning, users can simply dock the vacuum cleaner and it will automatically empty the dust bag and begin to charge.

The Bespoke Jet also features a modern, premium design that is powerful yet light, and built to offer families a comprehensive cleaning solution. It provides up to 210W of suction power and uses a multi-layered filtration system to trap up to 99.999 percent of fine dust, delivering a powerful yet simple cleaning experience to the contemporary home.

The Bespoke Jet is available in Midnight Blue, Misty White and Woody Green – colors that allow users to place their vacuum cleaner where they like without disrupting their living space’s overall décor.

Bespoke French Door Refrigerator

Available in a range of sizes, configurations and colours, Samsung’s Bespoke French Door refrigerator brings Bespoke customisation and a sleek flat-front design to one of the most preferred refrigerator types. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition helps to ensure that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations – in both full and counter-depth models – and includes options featuring the upgraded Family Hub^® for 2022[2].

With 12 colors and two finishes – glass and steel – to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Grey, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel[3].

To help families better store and preserve their meals, the Bespoke French Door refrigerator comes packed with Samsung’s latest storage and cooling innovations. The Beverage Center and Dual Auto Ice Maker give users quick access to cold drinks, while the FlexZone^® keeps ingredients at the optimal temperature to help ensure they stay fresh.

With a wide range of smart features, Family Hub brings entertainment into the kitchen and helps families stay organised and connected. In 2022, Family Hub^® will support Samsung TV Plus, providing free TV content and seamless continuous viewing experiences with other screens like Samsung Smart TVs and Galaxy devices[4].

Family Hub^® for 2022 will also support Alexa in select regions[5], meaning consumers can access various Amazon services, including Amazon Music and smart water filter reordering services, on their refrigerators. View Inside has also been upgraded with internal camera technology for utilising information on food labels, allowing families to view fridge contents, manage expiration dates, and more.

Bespoke Washer and Dryer

Designed to introduce Bespoke to the laundry room, the Bespoke Washer and Dryer include cutting-edge smart features that make doing laundry more intuitive and efficient. Both devices feature a flat-front design and are available in multiple color options, including black and navy.

By learning usage patterns and laundry routines, the AI-powered Smart Dial prioritises frequently used settings, minimising work and simplifying the washing and drying process. Meanwhile, the intelligent AI OptiWash function optimises wash settings as well as time and detergent levels for each load, taking the guesswork out of laundry. With MultiControl, users can easily use both the smart washer and dryer from the washer control panel when units are stacked.

ENDS

LOCAL COMMENT 

Samsung Electronics has today announced the launch of its first-ever Bespoke French Door Refrigerator and Bespoke Jet Vacuum, to be unveiled at CES 2022 and available in Australia.

The Bespoke range will provide Australians with innovative, stunningly designed and customisable products for their homes.

The Bespoke Refrigerator line up will be available in an array of modular formats including the premium French Door style, and a range of stunning colours to offer customisation in both form and design. The Samsung Bespoke range allows you to tailor your fridge needs according to the size, space and style of your home.

Bespoke Jet^TM will debut in Australia in February, the beautiful ergonomically-designed stick vacuum is lightweight yet powerful and features an integrated All-in-One Clean Station, which hygienically takes care of dust disposal from the bin without dirt escaping back into the air while simultaneously also stores and charges.

Quote attributed to Jeremy Senior, Vice President of Consumer Electronics at Samsung Electronics Australia.

“Australians are constantly looking for customisation options to express their personal style in the home. Our Bespoke range makes this possible with home appliances too – giving Australians access to smart, beautifully designed technology that can be customised to fit into the aesthetics of their home.

“Set to be launched into Australia for the first time in 2022, our Bespoke fridges will complete your kitchen space with sleek design, customisable colours and the option to build the fridge that will best work for your household. It will truly transform the heart of your home and we can’t wait to see what combinations are selected.

“Bespoke Jet is another example of Samsung’s commitment to bringing meaningful innovation into Australian homes. The new Bespoke Jet continues to evolve the success of Samsung Jet’s Clean Station, now incorporating it into the stand whilst keeping design at the forefront. Combine with its powerful performance and ergonomic design, the Bespoke Jet does not need to be hidden away and seamlessly fits into any space of the home.”

Pricing and availability

• Bespoke Jet^TM will be available in Midnight Blue from February. Pricing to be announced at launch.
• The Bespoke Refrigerator line-up, colour options and local pricing will be available closer to launch.

For more information about the Bespoke product lineup, please visit samsung.com/bespoke.

[1] To be confirmed for Australian customers at launch.

[2] Bespoke Refrigerator colours and combinations for the Australian market will be announced at local launch.

[3] Bespoke Refrigerator colours and combinations for the Australian market will be announced at local launch.

[4] To be confirmed for Australian customers at launch. Internet connection required. Data charges may apply.

[5] To be confirmed for Australian customers at launch. Internet connection and subscription required. Data and subscription charges may apply.

[6] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

[7] Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

Samsung wins four accolades at the 2021 Good Design Awards, with the Odyssey G9, The Frame TV and Smart AI laundry range receiving the prestigious Good Design Award Gold Accolade.

Samsung Electronics Australia has been awarded four accolades at the 63^rd annual Good Design Awards for products of outstanding design and innovation that improve the lives of Australians – including three products receiving the prestigious Good Design Award Gold Accolade.

This year, the awards recognised a range of Samsung consumer electronics, with the prestigious Good Design Awards Gold Accolade awarded to the Odyssey G9 gaming monitor, The Frame TV and Smart AI Washing Machine and Dryer range. While the 7000 Series French Door Refrigerator with Beverage Centre received a Good Design Award Winner Accolade.

“As the role of our homes continue to change, it has never been more important to innovate and advance the role of technology. At Samsung, we are committed to making Australians’ lives easier through beautifully designed products with innovative features, and it is an honour to have four of our products recognised by the Good Design Awards, one of the most prestigious design awards in Australia.

“While the functionality of products in our home is at the core of what we need them to do, Australians are house proud and expect their consumer electronics to also have design features. Whether that is having the technology blend in like The Frame TV, stand out with the Odyssey gaming monitors or have it do the thinking for you like our Smart AI washing machines and dryers, our homes will never be the same, but technology will continue to support and make our life easier.” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Electronics Australia.

As one of the most diverse design award programs in the industry, the evaluation criteria for the Good Design Awards is reviewed and refined each year to ensure it is able to reflect the rapidly changing nature of professional design practice. All entries are evaluated on three overarching design criteria including Good Design, Design Innovation, and Design Impact, with Samsung’s products not only meeting the high criteria, but exceeding them.

On Samsung’s winning products, the Good Design Awards Jury said:

Samsung Odyssey G9

“A sleek, futuristic, immersive, super wide (32:9), super curved gaming monitor that would comfortably fit on any Star Trek flight-deck! For gamers, this super ultra-wide display will astound, filling peripheral vision and creating an immersive experience like no other. It is beautifully tailored to the target consumer. It replaces the equivalent of 3 monitors, has great cable management and a surprisingly small footprint stand. Overall, very impressive indeed.”

Samsung The Frame TV

“The customisable frame is truly innovative and the concept fulfils what many are seeking from a large screen TV. This new generation, with thinner flush wall mounting, is a further improvement. The art mode has also been improved with lower energy consumption and cables and connections have been cleverly embedded. The design is slim, sleek and clean and really works as an art piece … and as a TV. Overall, this is a really impressive example of design and a standout project that ticks every box for good design in this category. Well done Samsung.”

Samsung Smart AI Laundry Range

“This Smart AI range has a simple but elegant style. The devices look clean and easy to use. The intuitive controls help the user select the ideal cycle, and the inclusive features like Braille signs for those with visual impairment make the devices easily accessible for everyone. Overall, these products are sleek and minimal in design, with impressive functionalities for optimized energy, water consumption and fabric care.”

Samsung French Door Refrigerator with Beverage Centre

“This is a stylish, well thought out solution to the family cold storage issue. The instant fill water jug is a great feature, while the clean exterior is modern and enticing.”

The winners of Australia’s peak industry design awards were announced online during the 2021 Good Design Week.

“Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.” said Dr. Brandon Gien, CEO of Good Design Australia.

“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing.”

The 2021 Good Design Awards attracted a record number of submissions with an astonishing 933 design projects evaluated in this year’s international design awards.

Samsung Electronics Australia has expanded its French Door Refrigerator range, announcing six new models. The 7000 Series is packed with smart innovations, such as the new Beverage Centre with Autofill Jug that automatically refills every time it’s placed back into the fridge, making empty water jugs a thing of the past.

The 7000 Series supports the everyday lives of Australian families with smart, stylish and simple ways to make cooking and entertaining easier.

“As our needs and routines continue to evolve, our homes will never be the same, they are our safe haven, our offices and our entertainment centres.” said Andrew Wand, Head of Home Appliances, Samsung Australia. “In 2020, we saw many Aussies turn to the kitchen as a hub for in-home entertainment with 29%1 of Australians indicating they’re eating more meals together with family and friends. As such, the kitchen remains the heart of the Australian home and Samsung believes in creating innovative kitchen appliances that can make a real difference in people’s lives.”

“The new Beverage Centre with Autofill Jug is an exciting addition to our French Door line up, it will allow you to always have cold fresh water on hand and you won’t have to worry about empty water jugs being left in the fridge, which can be a common occurrence in many households. Its innovative storage solutions and a modern, state-of-the-art design will appeal to Australians who are looking for a stylish, high-capacity solution for everyday use,” continued Andrew Wand, Head of Home Appliances, Samsung Australia.

Entertainment at its Finest with Beverage Centre

When buying a fridge convenient and hygienic beverage options have become crucial for large households. The new range is built to meet these needs through the introduction of the Beverage Centre, whether they’re entertaining with friends or having a cosy family dinner, there will always be a full jug of water in the fridge and ready to go.

The hidden Beverage Centre is equipped with a 1.4L Autofill Infuser Water Jug which automatically refills with fresh, filtered water so Aussies will never find an empty jug in their fridge again. Users can serve water instantly from the fridge to table, with the convenient, BPA-free jug featuring an infuser to allow users to add in natural flavours and fruits to infuse the water – ideal for entertaining. Moving the water dispenser inside the fridge, creates a sleek, flat door design, while also ensuring the beverage station inside is handy and hygienic.

Enhanced Ice Solution

As part of Samsung’s innovations that support and enrich modern Australian homes, the French Door Refrigerator features a Dual Ice Maker which not only makes regular ice cubes, but also small Ice Bites, that chill drinks faster on hot Australian days. The Dual Auto Ice maker automatically tops up each ice bin to ensure that users have a ready-made supply of ice for every occasion.

“The Samsung French Door Refrigerator is built to support the everyday Australian lifestyles with smart design features. With the addition of the innovative Beverage Centre with its AutoFill Jug and Dual Auto Ice maker, Australians will never be left without a drink option to suit every occasion,” said Andrew Wand, Head of Home Appliances, Samsung Australia.

Fresher Storage Solutions

Cooking and entertaining with close friends and family is a priority for Australians. High quality produce is the cornerstone to great cooking and through the utilisation of the latest technology, food can be kept in ideal conditions and stay fresher for longer in the French Door Refrigerator.

Users can keep large bottles and jugs within convenient reach with the large capacity door bins. There is plenty of space for large, two or three-litre bottles, to sit in the doors, which frees up internal fridge space.

Regardless of where food is stored in the fridge, the adoption of All-Around Cooling technology is designed to allow users to preserve freshness in their food by continuously checking the internal temperature and optimising when needed. When users need to get something cool quickly, Power Cool and Power Freeze can chill food and drinks quickly, great for entertaining on hot Australian Summer days.

Modern Design and Simple Installation

As stylish as it is functional, the new range blends effortlessly into the aesthetic of Australian homes, offering an integrated, modern look with sleek contemporary lines, flat-panel built-in look, and recessed handles.

The premium flat-door design created by moving the water dispenser inside the fridge, creates a seamlessly elegant and modern look, accentuated by the recessed handles. Looking inside, the simple LED display that enhances the minimalist design by being discreetly hidden inside, while also being an easy and unobstructed way to access the controls.

The Anti-Fingerprint Finish also helps keep the refrigerator looking stylish and allows users to easily wipe away any fingerprints that may appear to keep things in tip top shape.

Pricing and Availability

Available in Silver and Black for a premium feel, the French Door Fridge is an ideal fit for Australian homes, standing at less than 1800mm tall to fit a standard refrigerator cavity, The Samsung French Door Fridge range is available now at leading retailers and online at www.samsung.com/au/.

Model                          RRP

SRF7500BB             $3,999.00

SRF7500SB             $3,899.00

SRF7300BA             $3,399.00

SRF7300SA             $3,299.00

SRF7100B                $3,099.00

SRF7100S                $2,999.00