Samsung Electronics Australia has begun its highly-anticipated, offer-led Black Friday campaign across Samsung.com, and all major partners spanning retailers and carriers.

The campaign marks the start of ‘shopping’ season, as research reveals over two thirds of Australians shop during the key sales periods[1] – EOFY, Black Friday and Boxing Day – highlighting savvy consumers are upgrading their technology with confidence, to secure the best deal available. Now extending beyond one day, throughout the month of November, Australians can expect an array of attractive offers across the market-leading Galaxy smartphones, tablets and wearables, as well as cutting-edge consumer electronics spanning TVs, soundbars and home appliances including refrigerators and laundry solutions:

• With a Galaxy for everyone, stay connected with Galaxy S26 Ultra, Galaxy S26 FE and Galaxy A Series
• Productivity simplified, powered by the Galaxy Tab S12 Ultra’s performance and display
• Health, fitness and general wellness goals unlocked via Galaxy Watch8 Classic
• Galaxy Buds 4Pro and SmartTag2 are the ultimate travel, commute and leisure accessories
• Entertaining over the festive season is made easier with Samsung French Door Refrigerators
• Keep clothes clean and energy efficient, with SmartThings supported Samsung Washing Machines
• Crowd-favourite and original art TV, the Frame TV balances style and visuals
• Glare free OLED TVs, just in time for a summer sport viewing
• Ground-breaking new technology and colour precision experienced only on a Samsung Micro RGB TV
• Gaming go-to Odyssey Monitor
• And big savings on big screen TVs; and big sound soundbars

With the festive season of gifting and summer of entertaining approaching, this year’s Black Friday campaign coincides with Samsung’s recent recognition by Roy Morgan at its annual Trusted Brands Awards, winning the Consumer Products[2] category for a fifth consecutive year. The recent win reinforces Samsung’s commitment to customer-centricity and importance in providing Australians with trust across both its products’ experiences and support services. As part of this ongoing commitment, Australians can expect a series of Friday Flash sales, live shopping and secret sales available exclusively on Samsung.com, as well as be backed by a 30-day price promise[3]:

• From midday every Monday of November Samsung.com will launch a special Flash Sale (48hrs only)
• From midday every Friday of November Samsung.com will launch a special sitewide stunt promotion (24hrs only)
• Also tune into Samsung on Singles Day 11/11 from midday for another sitewide stunt promotion (48hrs only)

For more information about the Samsung Black Friday campaign, please visit: Samsung Newsroom, and Samsung.com, or visit any major partner for channel specific offers[4].

[1] Nature, research commissioned by Samsung Electronics Australia, August 2025.

[2] https://www.roymorgan.com/findings/10347-roy-morgan-trusted-brand-annual-awards-2026

[3] For more information about the Samsung Price Promise, click here: https://www.samsung.com/au/price-promise/?srsltid=AYCX9vLk7JVRjju4KamuIpm3nSy5XakwbfkmDnlU2CQ3zan1jPoTXZOv

[4] Pricing varies across each channel, with final pricing at partners’ discretion

Samsung Electronics Australia has expanded its refrigerator offering, giving Australians more choice with the introduction of a new Side-by-Side range and upgraded French Door models. The additions to the refrigerator line-up deliver the latest in Samsung’s smart technology, design and modern styling, all ideally suited to Australian households.

The updated range meets the changing needs of Australians, both in terms of connected home functionality and style. With 80 per cent of Australians expressing a love for modern-looking, sleek appliances¹, Samsung’s new Side-by-Side refrigerators come with the choice of a matte-black or silver stainless steel finish. Responding to consumer insights that show Australians consider black appliances most aligned with modern design³, Samsung now offers over 20 black refrigerators across the range.

“Style is a high priority for Australians and when many are looking for the fridge that best suits their needs, they are not just evaluating on features and functionality, but the right look too,” said Jeremy Senior, Head of Consumer Electronics, Samsung Electronics Australia. “The kitchen is at the heart of many Australian households, it’s incredibly important that Samsung strives to provide the very best in design and innovation that continues to meet those needs.”

Smart and Sophisticated

The new Samsung Side-by-Side refrigerator range features a stylish flat door design with recessed handles that is designed to fit in a standard Australian kitchen cavity². The Side-by-Side range incorporates Samsung’s SpaceMax Technology^TM, which uses high-efficiency insulation that keeps the internal walls thin, creating more storage space inside the fridge without increasing the external dimensions³. It also offers the option of a non-plumbed water and ice dispenser model⁴, meaning even Australians in rental properties can choose to enjoy chilled water or ice straight from the fridge door without the hassle of plumbing – just fill the 4.5L water jug inside and you’re good to go! Samsung has also introduced two new French Door models, one finished in black stainless steel – adding further to Samsung’s modern style offering – and the other in stainless steel finish. The new models are Samsung’s first fridges to boast smart capabilities outside of the Family Hub^TM range, enabling more Australians to remotely control their refrigerator and its settings while home or on the go using the SmartThings app on their compatible smartphone⁵. Both also feature a new Bixby update that allows users to control their fridge using their voice, along with Samsung’s innovative Twin Cooling technology, Entertainer’s Drawer and flexible shelving.

According to Senior, launching the new French Door models with integrated smart technology will make connected home experience accessible to more Australians: “At Samsung, we believe in meaningful innovation that delivers genuine human benefits. By introducing connected technology into our French Door range, we look forward to seeing more Australians enjoy the benefits of SmartThings and Bixby when managing their households.” Samsung’s new French Door and Side-by-Side range are available now from leading retailers.

Pricing

¹ TNS Australia (September 2017) – 1,003 interviews with Australian males and females aged 18-75 years old. Sample was nationally representative of population based on age and gender at a state level.
² Fits a standard 1800mm cavity height. Please review full fridge dimensions to determine suitability.
³ Compared with Samsung refrigerators without SpaceMax technology
⁴ Subject to water tank being refilled
⁵ Available on Android and iOS devices. A Wi-Fi connection is required