Samsung Electronics Co., Ltd. today announced the new Galaxy A57 5G and Galaxy A37 5G, the latest Galaxy A series devices that bring Samsung’s newest mobile innovations — including enriched Awesome Intelligence[1] — to more users worldwide. The latest Galaxy A series reflects Samsung’s commitment to expanding AI capabilities across more devices and empowering more users to harness the power of intuitive AI that simplifies everyday tasks. Galaxy A57 5G and Galaxy A37 5G strengthen the experiences users rely on every day with upgrades to performance, camera and display, alongside durability and security features. With up to six generations of OS upgrades and long-term security support, the new Galaxy A series is built to perform. Leading the lineup is Galaxy A57 5G, featuring a slimmer, more refined design and upgraded AI-powered capabilities compared to previous generations, that make it the most powerful Galaxy A series device yet.

“The new Galaxy A series reflects our continued commitment to AI democratisation by bringing the latest innovations to more Galaxy users,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With Samsung’s fundamental capabilities combined with enriched Awesome Intelligence, Galaxy A57 5G and Galaxy A37 5G will deliver reliable everyday performance to users around the world and drive rapid AI expansion.”

Enriched Awesome Intelligence Designed for Everyday Life

Through the latest One UI 8.5, Galaxy A57 5G and A37 5G extend Samsung’s latest AI innovations to more users, with Awesome Intelligence that helps people get more things done with ease while unlocking new ways to create and stay productive.

Voice Transcription is new to the Voice Recorder app, making it easier to revisit important details from meetings, lectures or calls by quickly transcribing and translating call recordings or turning voicemail audio into text. AI Select[2] is easier to access with a long press on the Edge Panel, surfacing relevant actions directly on the screen to extract text or create content without manually selecting items. AI Select also supports Drag & Drop in Multi-Window layout, allowing users to easily move images into Samsung Notes or Photo Editor for faster editing and improved productivity.

Awesome Intelligence makes everyday photo editing easier than ever. Object Eraser[3] now delivers more natural results when removing unwanted distractions, like a passerby in the background or clutter in a café. On Galaxy A57 5G, Best Face[4] supports more photos and continuous shooting, making it easier to capture the perfect group photos where everyone looks their best. Fan favorite tools like Filters and Edit Suggestions[5] help users quickly refine and share moments without extra effort, while Galaxy A57 5G also features Auto Trim[6] for even easier video editing.

Circle to Search with Google[7] adds multi-object recognition so users can easily explore multiple items in an image at once — from an outfit to surrounding accessories — all in one search.

The new Galaxy A series expands Awesome Intelligence experiences with a choice of agents designed to simplify everyday tasks from search to organising plans or easily adjusting settings. As a conversational device agent, upgraded Bixby[8] lets users intuitively control Galaxy settings and features using natural language, while Gemini[9] navigates complex tasks across native Galaxy apps and select third-party apps to support faster, more intuitive interactions.

Awesome Camera to Capture Clearer Photos and Videos, Day or Night

As AI becomes more deeply integrated into mobile experiences, camera performance remains essential to delivering the everyday usability and satisfaction users expect.

Galaxy A57 5G and A37 5G deliver bright, clear visuals powered by the upgraded camera hardware and an improved Image Signal Processor (ISP).[10] The devices feature a versatile triple-camera system, led by a 50MP main sensor[11], delivering sharp, detailed images across a wide range of lighting conditions without the need for manual adjustments.

When the lights go down, the Galaxy A57 5G and A37 5G camera adapts seamlessly with Nightography[12], capturing clear and true-to-life photos and videos even in low light conditions.

Galaxy A57 5G takes photography a step further with enhanced image processing that sharpens detail and reduces noise for even clearer, more vibrant results. It delivers rich contrast and balanced color even in challenging light, while with a fast shutter speed, users can instantly capture fleeting moments faster and with improved clarity.[13]

Galaxy A57 5G and A37 5G also benefit from AI-based subject recognition and scene optimisation to balance portraits, preserve natural skin tones and create clearer background separation. When the moment calls for a wider perspective, the ultra-wide lens captures more in every group photo or landscape view, while the 5MP macro camera reveals fine details up close for added creative flexibility.

Performance for Streaming and Multitasking

Galaxy A57 5G delivers the best of both design and performance[14] to deliver incredible performance with its sleek and light form. Built for smooth streaming, scrolling and content creation, its refined design features a glossy finish and distinctive triple-camera island for a standout modern look that feels comfortable in-hand.

Despite its slimmer profile, Galaxy A57 5G packs powerful performance. Its 5,000mAh[15] battery supports up to two days of use[16] — powering everything from filming and editing to viewing on the go. Super Fast Charging 2.0 allows for a quick boost before heading out, while the larger vapor chamber[17] helps sustain performance during extended gaming or recording. Slimmer bezels and a bright Super AMOLED + display on Galaxy A57 5G and Vision Booster ensure an immersive, clear viewing experience indoors and outside.

Built for everyday use, Galaxy A57 5G and A37 5G are tested against IP68 standards[18] for water and dust resistance, offering users peace of mind when accidents happen.

Long-Term Support and Foundational Security

Galaxy A57 5G and A37 5G reinforce Samsung’s commitment to device longevity, offering up to six generations of Android OS and One UI upgrades, along with up to six years of security updates[19] – giving users the confidence to rely on their device for years to come.

Samsung provides an added layer of device safety, transparency and user choice with Knox Vault[20], a hardware-based security solution. Galaxy A series offers users holistic protection through innovative security and privacy features including Security & Privacy Dashboard, Auto Blocker, Private Sharing, Theft Protection as well as the new Private Album, a Gallery feature that allows users to lock away personal media quickly and easily. Unlike traditional safeguards, the latest A series devices also proactively notify users about potential risks with Privacy Alerts, that offer clearer insight and control over location permissions or suspicious monitoring of sensitive data. Together, these enhancements make security feel as intuitive as the rest of the experience, making device protection easier than ever for everyone.

Parental Controls and Samsung Kids

For parents looking to purchase a phone for their kids or teens, Galaxy A57 5G and A37 5G boast the same robust parental controls found on flagship Samsung phones that allow them to set rules for how Galaxy devices are used, creating a safe and age-appropriate experience.

Parental controls can be accessed via the mobile’s Settings, allowing parents to prevent younger users from accessing particular online content, apps and media; as well as limiting screen time and app usage. Samsung Kids, which can be accessed from the Quick Setting panel, turns your Galaxy A57and A37 into a child-friendly zone and offers a wide range of educational and entertainment activities, games and more.

Availability

Galaxy A57 5G will be offered in Awesome Navy and Awesome Lilac[21] and available from $749 and $849 for 128GB and 256GB respectively.  Galaxy A37 5G comes in Awesome Lavender and Awesome Charcoal[22] From $599 for 128GB. For added peace of mind, Samsung Care+ offers comprehensive coverage optimised to users’ device needs, including tailored benefits that protect the devices’ value.[23]

For more information on Galaxy A57 5G and Galaxy A37 5G, please visit: Samsung Newsroom, SamsungMobilePress.com or Samsung.com.

[1] Samsung Account login may be required to use certain Samsung Intelligence Features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by Intelligence Features. Availability of Awesome Intelligence features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Awesome Intelligence service may be limited for minors in certain regions with age restrictions over AI usage.

[2] Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download. Galaxy AI Select download and installation may be required when launching the app for the first time. Availability and supported features of AI Select may vary by country, region and carrier. Results may vary. Accuracy of results is not guaranteed.

[3] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[4] Best Face is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternative expressions per person. Accuracy of results is not guaranteed.

[5] Edit suggestion is compatible with JPG, PNG, and GIF formats. The final results and quality may vary depending on the original image’s condition. Accuracy of the end results is not guaranteed. Edit suggestions may vary based on photo content. Due to the nature of AI, results and quality may vary each time

[6] Maximum length per clip is 90 minutes. Maximum length of combined clips is 180 minutes. Maximum number of clips to use per video project is 60. Accuracy of results is not guaranteed

[7] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[8] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region and language. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain) and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (www.samsung.com/smartthings).

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires an internet connection and Google Account login. Service availability may vary by country, language or device model. Features may differ depending on subscription, and results may vary. Compatibility is limited to certain features and accounts. Currently, an independently managed, personal Google Account can be used, as can a work or school account for which an administrator has enabled access to Gemini. Users must be 13 (or the applicable age in a given country) or older to use Gemini with a personal or school Google Account, and 18 or over to use Gemini with a work account.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] 50 MP resolution is available on Galaxy A57 5G and A37 5G’s rear Wide-angle camera only.

[12] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[13] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[14] Performance improvements shown compared to Galaxy A56 5G. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[15] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[16] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors. Estimated against the average usage profile compiled by UX Connect Research. Independently assessed by UX Connect Research between 2026.01.08-2026.01.18 in UK with pre-release versions of SM-A576 under default setting using LTE and 5G Sub6 networks. NOT tested under 5G mmWave Network.

[17] Compared to the previous model. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[18] Galaxy A57 5G and A37 5G have an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations..

[19] Availability and timing of Android OS upgrades and security updates may vary by device model and market. Up to six generations of Android OS and One UI upgrades, along with up to six years of security updates, from the first global launch for the supported Samsung Galaxy devices.

[20] Security features or hardware/software architecture of Samsung Knox Vault on Samsung Galaxy A series smartphones may differ from those on Samsung Galaxy flagship devices including S series, Z series, S FE series smartphones and Tab S series tablets launched from 2021 onwards. Availability of Samsung Knox Vault may vary depending on the device model.

[21] Color and model availability may vary depending on country, region or carrier.

[22] Color and model availability may vary depending on country, region or carrier.

[23] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/samsung-care-plus/

From AI-powered[1] productivity and enhanced durability,[2] to massive immersive displays and more, the latest additions to the Galaxy A Series deliver experiences that are A.W.E.S.O.M.E. in every way.

In this piece, we explore how the devices help students, professionals, and creatives stay connected, capture memories, and power through the day. Whether it’s multi-tasking with Gemini Live[3] on the Galaxy A17’s[4] long battery life[5] by binge-watching videos, get more out of every day with the new Galaxy A Series.

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. https://www.samsung.com/au/terms/samsung-services/

[2] Galaxy A17 5G is rated as IP54. Based on lab test conditions, the device is sprayed by 10 liters of fresh water per minute for 5 minutes at all angles. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time due to normal wear and tear. Corning® Gorilla® Glass Victus® is applied to the front of the device.

[3] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[4] Galaxy A17 5G is available in Australia in Black from $349 from 26 September 2025. Galaxy A17 will be sold in Australia 10 October 2025. Available in Black, Galaxy A17 will be available from $299. 

[5] Actual battery life may vary depending on network environment, usage patterns and other factors.

Multitasking Made Simple

Awesome Intelligence delivers a range of powerful capabilities while building on some tools that were integrated into the Galaxy A series last year.

Besides eliminating the need to toggle between apps to search for information, the upgraded Circle to Search[3] with Google feature now goes beyond images to recognise and identify music as well — for example, an interesting tune hummed by street performers or background music from a YouTube video.

AI Select[4] provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.

Additionally, the new Read Aloud enhances multitasking by converting online text into audio.

Maximising Creativity With Easy-To-Use, Intelligent Tools

Awesome Intelligence includes a suite of AI-powered editing tools to supercharge creativity.

Object Eraser[6] allows users to seamlessly remove unwanted objects from photos, while Edit Suggestion[7] recommends enhancements such as background blur, reflection removal and lens correction to deliver cleaner, more refined images.

On the Galaxy A56 5G, exclusive tools offer even more creative control. Best Face[8] lets users select the best facial expressions of up to five people from motion photos and merge them into a single group shot — ensuring everyone looks their best. Auto Trim[9], meanwhile, analyses multiple videos to extract the best moments and compiles them into a smooth ready-to-share highlight reel.

What’s more, the Filters[10] feature allows custom filter creation by extracting colours and styles from existing images — adding a unique personal touch to portrait photos or selfies.

With integrated Awesome Intelligence, the latest Galaxy A series sets a new standard for accessibility, enhanced productivity and limitless creativity for everyone.

[1] Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G

[2] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[3] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies

[4] AI Select is available in Australia and is also available across S25 series devices. Internet connection, Samsung Account and compatible operating system and apps required. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Works on compatible apps and surfaces. Accuracy of results is not guaranteed.

[5] Network connection required. Read Aloud is available in the Samsung Internet browsing app only. Service availability may vary by language. Accuracy of results is not guaranteed.

[6] Results may vary based on the images and the object you’re trying to remove. Users can remove unwanted objects from photos. It automatically fills in the background to erase selected objects. Samsung Account may be required. Edit results may vary depending on the photography or filming condition. Results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed

[7] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[8] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[9] Maximum length per clip to be edited using Auto Trim for Photo Assist is 90 minutes. Maximum length of combined clips to be edited using Auto Trim for Photo Assist is 180 minutes. Maximum number of clips to be edited per video project is 60 clips. Accuracy of results is not guaranteed.

[10] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings. Up to 99 custom filters can be created.

In this game-like story, we invite you to take on the role as the main character and see how you can achieve maximum aura every day with the Galaxy A Series’ AI-powered features[1], enhanced durability[2]  and improved camera features.

*Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

*glass is not applied to the camera lenses.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] When compared to previous models.

Samsung Electronics Co., Ltd. today announced that select Galaxy A series devices will soon support AI assistant activation through the side button, bringing a fan-favorite feature from the Galaxy S series to more users and furthering Samsung’s vision of democratising the latest AI[1] experiences. With this update[2], users will be able to enjoy smarter AI experiences, including launching Gemini[3], Google’s AI-powered assistant, by simply pressing and holding the side button. Samsung introduced Awesome Intelligence[4] on the latest Galaxy A series – Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G – including select fan-favorite AI-powered features that open up Galaxy’s incredible mobile AI experiences to more users. Now, the upcoming update makes it easier for even more Galaxy A series users around the world to complete everyday tasks more intuitively with direct access to Gemini with the side button.

Known for its balance of performance and value, the Galaxy A series now offers a smarter mobile experience thanks to this update. With easier access to Gemini, users can effortlessly check their schedule, find nearby restaurants or get recommendations for birthday gifts using voice commands. They can also carry out tasks across apps with just a single command – like finding a dinner spot on Google Maps and sending the address to a friend through Messages – spanning Samsung, Google and select third-party apps.

“Samsung and Google have been working together to deliver seamless, intuitive and meaningful AI experiences, making the latest technology more accessible for more users,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “We’re excited that Galaxy A series users will now be able to activate Gemini faster and more naturally through a simple gesture that brings intelligent support into the flow of daily tasks.”

Faster access to Gemini means help is ready in everyday moments – like making last-minute dinner plans. With a simple voice command, users can say “Find French, pet-friendly restaurants with terrace seating nearby” to Gemini and get suggestions in seconds, making it easy to pick a spot and share it with a friend, without typing a single word.

The software update will roll out globally to select Galaxy A series models starting in early May.

For more information about the Galaxy A series, please visit: Samsung Newsroom Australia  and Samsung.com/au

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] Availability and supported features may vary by market, carrier and device model. This update will be only available on Galaxy A56 5G, A55 5G, A54 5G, A36 5G, A35 5G, A34 5G, A26 5G, A25 5G, A25e 5G and A24 running One UI 7, and is scheduled to begin rolling out in May. Timing subject to change.

[3] Gemini is a trademark of Google LLC. Requires internet connection and Google Account login. Service availability may vary by country/region, language, and device model. Works on compatible apps. Feature availability may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[4] Awesome Intelligence is available on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G. Availability of Awesome Intelligence features may vary by country/region, One UI/OS version, device model, and carrier.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favourite on Galaxy A series devices last year, Google’s enhanced Circle to Search[2], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, users can now get even more done on their phone. Circle to Search will quickly recognise phone numbers, email addresses and URLs on the screen so users can take action with a single tap.

With the recent enhancements to Circle to Search, users can also instantly search the songs they hear without switching apps. Whether it’s a song playing on social media from their phone or music that’s playing from speakers near them, just long press the navigation bar to activate Circle to Search, then tap the music button to effortlessly identify the song name and artist.

Image for illustrative use only.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the new Galaxy A series devices empowers creativity in new and exciting ways through intelligent visual editing.

Available on Galaxy A56 5G and Galaxy S25 series, Best Face[3] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography[4], with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser[5] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters[6] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last with Upgraded Displays and Software Longevity

Image for illustrative use only.

Now with six generations of Android OS and One UI upgrades, and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G also introduce a larger display[7] created for a high-quality, immersive viewing experience. Galaxy A56 5G and Galaxy A36 5G both feature a 6.7-inch[8] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits[9], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

Image for illustrative use only.

With a 5,000mAh battery[10] included throughout the entire line-up, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super-Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapour chamber[11] in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G[12]. Additionally, an advanced Corning® Glass cover material adds a layer of protection against scratches and cracks[13].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Theft Detection, More Security Settings and other features.[14]

Samsung will also launch the Galaxy A56 5G Enterprise Edition[15], offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from seven years of security and One UI updates, three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes a one-year license to the Knox Suite – Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for enterprise needs.

The new Galaxy A series will be available in Australia in a range of colours[16] from 27 March, 2025.

• Galaxy A56 5G will be available in Awesome Olive and Awesome Graphite (From RRP $699)
• Galaxy A36 5G will be available in Awesome Lavender and Awesome Black (From RRP $549)
• Galaxy A26 5G will be available in Black (From $499)

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom Australia, Samsung Mobile Press and samsung.com/au/.

SPECIFICATION TABLE

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[3] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Can detect up to 5 faces per image and suggest up to three alternative expressions per person. Motion Photo must be activated to use this feature. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[4] Results may vary depending on lighting and / or shooting conditions, including multiple subjects, conditions. Subject must be in focus and steady, any small movement can lead to blurry photos.

[5] Results may vary based on the images and the object you’re trying to remove. Users can remove unwanted objects from photos. It automatically fills in the background to seamlessly erase selected objects. Samsung Account may be required. Edit results may vary depending on the photography or filming condition. Results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[6] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings. Up to 99 custom filters can be created.

[7] When compared to the corresponding Galaxy A55 5G, Galaxy A35 5G and Galaxy A25 5G devices.

[8] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[9] 1,200 nits at HBM (High Brightness Mode).

[10] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[11] Compared to the previous models, Galaxy A56 5G and Galaxy A36 5G maintain stable and smooth performance with effective phone cooling with Layer Stacked Graphite on A26 and enhanced Vapour Chamber on A56/36

[12] Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G are rated as IP67, Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations.

[13] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G. *Corning® Gorilla® Glass Victus®+ back glass does not include camera glass.

[14] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[15] Availability may vary depending on country or region.

[16] Colour and model availability may vary depending on country, region, or carrier.

Galaxy A16 5G adopt Samsung’s signature Galaxy design language, featuring refined, rounded corners and a linear camera lens layout. The Galaxy A16 5G is available in the premium colour of Blue Black.

Immersive experience with FHD+ Super AMOLED display

Galaxy A16 5G feature a 6.7″ FHD+ Super AMOLED display, a notable upgrade from last year’s 6.5-inch screen on the A15 series. The Super AMOLED display provides scenes with true-to-life colors and sharp clarity, making the display ideal for watching videos, gaming, or browsing content.

The Galaxy A16 5G also introduces an improved, sleeker design, with a thinner body measuring just 7.9mm—down from 8.4mm in last year’s A15 series. The streamlined bezels further emphasise the 6.7-inch FHD+ Super AMOLED display, helping users better immerse in content and gameplay while enhancing the overall screen size and visual experience.

In addition, the key island design provides a sleek look and feel, which contributes to an easy and intuitive grip on the Galaxy A16 5G, making the device more comfortable to hold for daily use.

Reliability and enhanced security

Samsung’s commitment to reliability and security is at the core of the Galaxy A16 5G. A16 5G is IP54-rated[1] for dust and water resistance.

The Galaxy A16 5G will also receive 6 generations of One UI and Android OS updates, as well as 6 years of Samsung Security Maintenance Releases (SMR), keeping the device secure and up to date. Samsung Knox Vault is also integrated into the Galaxy A16 5G, providing high-level security to protect private, personal data such as user passwords and secrets from hardware-based attacks including voltage glitches, temperature tampering, and laser interference.

High-resolution triple camera

For photography lovers, the Galaxy A16 5G comes equipped with a versatile triple lens, headlined by a 50MP main sensor that captures stunning photos in any conditions. Accompanied by a 5MP ultra-wide and 2MP macro lens, the A16 5G ensures every shot is detailed and vibrant. Selfie enthusiasts can enjoy sharper, more joyful selfies with the 13MP front camera, which can focus on details, sharpness, and color rendition if any.

Enhanced performance and long-lasting battery life

Under the hood, the Galaxy A16 5G boasts a performance boost thanks to its advanced octa-core processor, ensuring smooth and flawless performance for high-quality videos, games, and multitasking. The Galaxy A16 5G’s robust 5000mAh battery with 25W Super-Fast Charging capability enables users to stay connected throughout the day.

Pricing and availability

The new Galaxy A16 5G will be available in Blue Black for $349 (5G) at selected retailers from 14^th November 2024.

Samsung Electronics Co., Ltd. today unveiled the Galaxy A55 5G (and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making its best mobile innovations available to everyone. Both devices come with security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography,[1] Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family.

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilisation (OIS) and video digital image stabilisation (VDIS) that keep photos and videos crisp.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch[2] screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based security solution, Samsung Knox Vault offers protection against both hardware and software attacks by constructing an environment is physically isolated from the system’s memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also helps to protect the device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. Atrusted security platform, Samsung Knox is designed to help safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting a Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

Pricing and Availability

The new Galaxy A55 5G and A35 5G will be available to purchase from 25th March from the Samsung Online Store and select retail partners with the recommended retail pricing of $699 and $549, respectively. The Galaxy A55 5G will come in colours, Awesome Navy and Awesome Lilac, while the Galaxy A35 5G will be available in Awesome Navy and Awesome Ice Blue

Customers who purchase the Galaxy A55 5G from the Samsung Online Store or from participating retailers before the 15^th April will be eligible to receive a bonus pair of Galaxy Buds FE in the same transaction or via redemption, respectively.[3] For customers interested in the Galaxy A35 5G, they will receive a bonus SmartTag2 and 25W Power Adapter from the Samsung Online Store when purchasing prior to the 15^th April.[4] With the purchase of either of the new A series devices, customers will also be offered a $100 bonus with trade-in until 4th April 2024.[5]

To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom Australia and Samsung.com.au.

[1] When compared to the Galaxy A54.

[2] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[3] Terms and conditions apply, visit https://www.samsung.com/au/offer/galaxy-a-series/ for more information.

[4] Terms and conditions apply, visit https://www.samsung.com/au/smartphones/galaxy-a/ for more information.

[5] Terms and conditions apply, visit https://www.samsung.com/au/trade-in/ for more information.

Samsung Electronics today announced the Galaxy A05s  smartphone that delivers an impressive feature set and improved camera experience[1] at an affordable price point; perfect for users of all ages to capture lasting memories of life, family, and friends. Coming with a sleek design, the new Galaxy A05s is available in the colour Black. Equipped with a powerful processor, and enhanced CPU and GPU capabilities, the new Galaxy A05s is not just a playful partner for awesome life moments, but also ideal for work.

See More with an Expansive Display

The new Galaxy A05s comes with several features and benefits including an enhanced[2] 6.7-inch display[3] with Infinity-U Display, which lets you enjoy a wide-viewing display experience. Experience high-definition content with clarity thanks to the Galaxy A05s’ improved display quality with FHD+ resolution (1080 x 2400 pixels) and fast reactive 90Hz refresh rate for smooth transitions.

Upgraded Camera to Capture Memories as They Happen

The Galaxy A05s comes with a 50MP high resolution Main Camera designed to help you capture the significant moments in life in clear detail as they happen. The Galaxy A05s is equipped with a triple lens camera supported by a 2MP macro sensor and 2MP depth sensor, so you can get up close and personal with the finer details of life. The front-facing selfie camera has also been upgraded to 13MP on the Galaxy A05s, letting you capture brighter and clearer selfies.

Enhanced Performance for Work and Play

The Galaxy A05s is powered by the Qualcomm Snapdragon[4] 680 which makes enjoying your favourite content or multitasking for work on the go a breeze. In terms of memory and storage, the Galaxy A05s comes in two variants – 4GB of RAM + 64GB of storage and 4GB of RAM + 128GB of storage. What’s more, with expandable storage of up to 1TB [5], users will have plenty of space available for all their photos and files.

Long-Lasting Battery Life

To help you get the most out of your days, the Galaxy A05s comes with a large battery that packs a 5,000 mAh capacityAt the same time, enhanced 25W Super-Fast Charging capabilities[6] can help minimise the time spent charging so you can spend more time engaging in fun activities on the Galaxy A05s.

Upgrades for Future-Readiness and Updates for Security

The Galaxy A05s also comes with security updates. The Galaxy A05s will come with up to two generations of OS upgrades, and four years of security updates. These features allow users to have access to the latest software and the latest personalisation features that come with One UI Core 5.1, as well as privacy, security, and stability improvements throughout your smartphone lifecycle such as Privacy Dashboard that monitors necessary action to help protect private information, as well as the Mic & Cam Indicator that prevents apps from activating and accessing your microphone or camera without consent.

Pricing and Availability

The Galaxy A05s is available in Australia beginning today at select retailers[7], with recommended retail pricing starting from $249.

[1] When compared with Galaxy A04s.

[2] When compared with Galaxy A04s.

[3] Screen measured diagonally as a full rectangle without accounting for the rounded corners.

[4] Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] Memory & storage options and microSD card support may differ by country.

[6] 25W Super Fast Charging charger sold separately.

[7] Availability and pricing vary by retailer.

Despite the current economic climate, global sales of the Galaxy S23 series have been highly positive. TM Roh believes that this was made possible with the coming together of several new mobile innovations developed based on consumer feedback, which sets a new standard in premium smartphone experiences. This includes the advanced camera features in the Galaxy S23 series smartphones, represented by Nightography; smooth gaming experience backed by the devices’ powerful performance; convenient, easy-to-use One UI 5.1; the use of environmentally conscious recycled materials in components of the Galaxy S23 series and optimisation of third-party apps through open collaborations with global partners.

He reiterated that more than ever, consumers are now placing reliability on the top of their list of must-haves. TM Roh said, “Our consumers are looking for more reliable products, reliable brands, and premium high-end products that can provide a good experience.”

Three-pronged Approach to Lead in the Mobile Market

Noting that this user preference trend would be one for the long term, he laid out a three-pronged approach that Samsung is taking to effectively respond to challenges in the mobile market, and at the same time, pave the way for Samsung to reinforce its position as a market leader:

• Premium Quality: With Samsung’s flagship mobile devices at the core of this strategy, Samsung is focused on continuously improving the product quality of all Samsung Galaxy devices, ensuring that they deliver not just on the user experience, but also in empowering consumers to work better the way they want to.

• Enabling New Experiences and Possibilities: Samsung is focusing its efforts on enabling consumers with new experiences and possibilities through their innovative line-up of Galaxy products by continuously creating and providing new innovations and experiences not just in hardware innovations, but also in software and AI, that only Samsung can provide.

For example, Samsung not only pioneered the folding smartphone category but also took foldables mainstream, with the product category growing in popularity globally. This focus on premium experiences is also being driven by features such as the large screen experience on the Galaxy Z Fold series, the enhanced pocketability and selfie experience on the Galaxy Z Flip series, as well as the excellent Nightography and camera capabilities of the Galaxy S23 series, made possible through innovations in AI technology.

A Galaxy for Everyone: Finally, as much as smartphones are now a part of our everyday lives, there are still many consumers out there who have yet to own a smartphone. As such, Samsung wants to make Galaxy devices more accessible to all, and at more affordable price points, to help more users to live their best lives.

Delivering Great Mobile Experiences for All

“At the MX Business in Samsung Electronics, our goal is to provide a great experience to meet the needs of consumers, both now and in the future, through products of various segments,” emphasised TM Roh.

Guided by a firm understanding of the needs and preferences of consumers from different regions and segments, we want to ensure that we are delivering various quality mobile experiences that consumers want. This is especially important in the diverse markets of the Southeast Asia and Oceania region.

“For consumers who are looking for premium smartphones, we offer the Galaxy S series and foldable devices. For those looking for something more affordable yet be able to enjoy mobile experiences powered by 5G connectivity, we have the Galaxy A series,” he explained.

Innovating for the Future

Looking ahead, TM Roh said that consumers across Southeast Asia and Oceania and globally are increasingly expecting a more seamless device experience, centred on the ubiquitous smartphone.

He cites the Galaxy ecosystem, with smartphones, wearables, and tablets, as an example of this unmatched, continued experience that can simplify consumers’ lives.  “We’ve strengthened our entire multi-device experience to allow Galaxy devices to better connect with our TV line and home appliances such as air conditioners, and refrigerators. This is one of our biggest strengths that differentiates the Galaxy ecosystem from competitors. We will continue to build a more powerful and seamless multi-device experience, including strengthening localisation efforts to optimise how technology can blend into the everyday for our users through our SmartThings platform.”

TM Roh believes that there is still much potential to innovate in the mobile market across many areas. The innovation of form factors, such as foldables, will enrich the whole ecosystem, driving the development of third-party apps and new user experiences and that continue to redefine the limits of what a mobile device can do.

He also mentioned how the partnership with Google and Qualcomm, announced at Galaxy Unpacked 2023, will explore new possibilities for extended reality (XR) applications, while the creation of new AI-powered services and content, or intelligent in-vehicle experiences and even smarter home appliances, will also contribute towards smartphone innovation in the years to come.

“We will be kept busy bringing new innovations to our consumers. The whole smartphone and mobile industry will continue to evolve and grow in the future.”