Since the introduction of Galaxy AI[1], features such as Circle to Search, Chat Assist, and Generative Edit have proved popular in this region. In this story, hear from Samsung employees from across Southeast Asia and Oceania as they share their personal experiences with Galaxy AI and how it has transformed their daily routines, making tasks easier and more engaging. From boosting productivity to igniting creativity, our team highlights their favorite Galaxy AI features and how they bring everyday epic moments to life.

[1] Fees may apply to certain AI Features at the end of 2025.

Here are several ways the Samsung Galaxy S24 Ultra lets anyone feel like a true photography pro.

Everyday Pro

A true pro photographer has the power to capture the magic in any situation and the intelligence to turn any moment into a masterpiece. That’s what the Galaxy S24 Ultra enables, with a high-resolution camera and a wide range of shooting modes, so you don’t need profound experience.

• The 200MP wide-angle and 50MP telephoto cameras: You can take high-resolution images in bright conditions, and when it’s darker, the adaptive pixel sensors with improved up to tetra squared pixel binning technology enhance the brightness and details. Now, you have the freedom to decide the type of photo you want to take, with no need for a full-scale professional lighting setup.
• Quad Tele System: Professional photographers rely on bulky telephoto lenses to capture stunning shots from great distances. But with the Galaxy S24 Ultra, you can achieve the same impressive results right from your pocket. Its popular Quad Tele System delivers optical-quality images at 2x, 3x, 5x, and 10x magnifications.
• AI Zoom[1]: This technology ensures clearer, sharper shots, especially when zooming between 2x, 3x, 5x and 10x or beyond 10x. The details can be restored for crisp images — even at an astounding 100x.

This marks a new era for concert photos and videos, where anyone can take pride in their zoom shots. Even from a distance, you’ll shoot like a pro.­

Nighttime Pro

Capturing nighttime moments with loved ones can be challenging for most, as the lack of light often makes it difficult to do the scene justice. True pros know that mastering the art of light is essential, and with the Galaxy S24 Ultra, you too can make the night your ally.

Nightography[2] naturally enhances details and brightness in low-light conditions, making those elusive nighttime shots easier to capture than ever before. Equipped with advanced sensors, optimised pixels, precise shutter speed and enhanced stabilisation capabilities, the Galaxy S24 Ultra was engineered for the dark.

Advanced algorithms on both front and rear cameras reduce noise, a common problem in low-light environments. While professionals have traditionally relied on tripods to steady their shots at night, the Galaxy S24 Ultra eliminates that need.

• AI analyses gyro data to distinguish between your movements and those of your subject.
• Wider optical image stabilisation (OIS) angles: This allows enhanced hand-shake compensation to ensure clearer, faster shots from any distance.
• Improved image signal processing (ISP): This analyses segments of an image to understand what’s going on in the scene so it can apply sophisticated editing and fine-tune specific aspects of the image such as sharpness, skin tone and noise reduction while also enhancing details. When recording videos, both front and rear cameras are equipped with a dedicated ISP block for noise reduction in poor lighting conditions.

Now, you can leave the tripod at home and still capture stunning nighttime photos like a pro.

Cinema Pro

Visually stunning movies traditionally required a crew to produce, but now the Galaxy S24 Ultra puts that cinematic power in your hands. Now anyone can produce captivating, pro-grade videos without a Hollywood-sized budget.

Pros know that shooting in high resolution allows their content to shine on any screen, no matter the size.

• Video recording in 4K at 120fps and 8K at 30fps: The Galaxy S24 Ultra opens up new possibilities by recording high-resolution videos in 8K or super smooth 120fps videos in 4K. Everything you shoot will be ready for the big screen.

But a true professional filming experience goes beyond just shooting in high resolution.  It’s also about capturing every detail and bringing creative visions to life.

• Portrait Video mode with AI Stereo Video Bokeh harnesses AI to blend data from two cameras. This creates a clear separation between the foreground and background, allowing your subject to truly stand out.

Editing Pro

Capturing brilliant photos and videos is only step one. Most professionals will tell you that the magic truly happens in post-production, where the finishing touches can elevate your work to the next level.

While professionals might spend hours perfecting a single shot in editing, Galaxy AI on the Galaxy S24 Ultra simplifies the process without sacrificing quality.

• Edit Suggestion[3]: Galaxy AI automatically identifies potential issues in an image, such as unwanted reflections or shadows, and suggests suitable
• Generative Edit: This allows you to reposition people or objects within a photo and fill in the space where they originally were with a perfectly blended background.

Editing has never been easier. With the Galaxy S24 Ultra, achieving a polished, professional look is within everyone’s reach.

Social Pro

The last step of the creative process is sharing, and professionals often turn to numerous apps to make the most of their photos and videos before posting them on social media platforms. That’s because social media apps don’t fully utilise the native camera app’s capabilities. That changes with the Galaxy S24 Ultra, which integrates the ProVisual Engine into Instagram.

• Super HDR (high dynamic range): In the Instagram app on Galaxy S24 Ultra, you can directly shoot photos and videos in HDR for a more lifelike range of brightness, contrast and color.

That means social-ready shots without the need for hours of post-processing. Now that’s better than pro.

To read more about the Galaxy S24 Ultra’s class-leading camera capabilities, please see here:

Closing the Distance Between You and a Great Shot – Samsung Australia Newsroom

[1] *30X Space Zoom includes 3x optical zoom and 30x digital zoom with Super Resolution technology. Zoom distances past 3x zoom may express some image deterioration.

**AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[2] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

[3] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

Read more on what gaming means to them, their favourite devices and how they have grown throughout their journey as gamers:

Visit samsung.com/game-portal to find your perfect gaming gear, tutorials on how to maximise your equipment and epic community events for your next gaming adventure.

Following the campus gaming tournaments, Samsung Electronics is thrilled to have launched the Odyssey Cup Dota 2 Championship with a pro versus amateur tournament structure. It involves dual rounds of qualifiers with representatives from six Southeast Asia markets – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam – contending to advance to the Southeast Asia finals.

They will then compete alongside four invited pro teams to vie for a spot in the grand finals, where the top six teams will progress. Concurrently, two teams from two Oceania markets – New Zealand and Australia will join the final playoffs, rounding out the eight teams in a fierce fight for the regional championship title and a cash prize of up to US$20,000.

The tournament kicked off virtually, with online qualifiers from 21 to 25 September, followed by the Southeast Asia finals on 28 and 29 September. All eight teams will then compete for the top spot in an exciting grand finale that will be held at the Hatten Hotel in Melaka, with the playoffs scheduled from 10 to 13 October.

For more information about the Odyssey Cup Dota 2 Championship, visit odysseycup.gg

Samsung Electronics Australia has today launched Clash of Commuters, a new experience that offers gamers the opportunity to play a uniquely Australian and public transport inspired map in Fortnite Creative[3], featuring national icons from the humble Bin Chicken to a Sydney train.

With 44% of Aussie gamers admitting they game while commuting to pass the time, the Clash of Commuters map enables players to experience an all-new Fortnite Creative island and allows them to defend the very thing that they commonly game on; Australian public transport.

From 2 May to 30 May, players will also have the opportunity to win Samsung swag IRL by participating in the Clash of Commuters competition[4]. Gamers will need to defend an Aussie public bus across 5 checkpoints as it meanders through a dystopian Australian commute, complete with bin chickens, servos and caffeine-starved commuters, for their chance to win. Samsung Galaxy S24 Ultra, with its realistic graphics, lifelike visuals, and  Samsung’s most powerful chipset to date, has been designed to meet the high performance demands of gamers. These devices will be hidden throughout the map, with players able to unlock special bonuses if they find them.

The player who completes all five rounds of the Clash of Commuters campaign in the shortest amount of time (The Shortest Haul) will be eligible to win a Samsung gaming pack worth over $8,000, which includes a 55” QN90D NEO QLED TV, 57” Odyssey Neo G95NC Curved Monitor, Galaxy S24 Ultra and Galaxy Buds2 Pro. There will also be additional prize packs for the fastest player to complete the campaign on a mobile device (The Ultimate On-The-Go Gamer), the most side quest phones acquired (Seat Scavenger), as well as four winners drawn at random from all completed time submissions (Regular Riders).

Recent research conducted by Samsung Electronics Australia sheds light on the preferences of Aussie gamers, with 48% listing smartphones as the device they game on most frequently, surpassing consoles (26%), desktops and laptops (24%), and other devices (3%). Moreover, for over 55% of Australian gamers, gaming serves as a means of relaxation, with one-third saying they game as a means of de-stressing.

Nathan Rigger, Head of Product & Services Mobile at Samsung Australia, said: “More than ever before, Australians are looking to their smartphones for entertainment and as an escape from the daily grind, and gaming is a great way to tick both of those boxes. With advanced ray-tracing features and a bigger[5] vapour cooling chamber, the Galaxy S24 Ultra is optimised to create a seamless gaming experience, allowing Australians to keep up with their favourite games, regardless if they are at home, or on the go.”   

In Melbourne and Sydney, Samsung will be bringing the Clash of Commuters map to life and giving everyday Australians a chance to experience game play on the Galaxy S24 Ultra at interactive pop-up activations. Players and passers-by will be able to explore a post-apocalyptic public transport world and play the new map at Sydney’s Parramatta Square from Saturday 4 May to Wednesday 8 May, before the activation heads over to Melbourne’s Southern Cross Station from Saturday 11 May through Wednesday 15 May.

Activation opening times:

• Parramatta Square, NSW: 4 to 8 May, 11am to 7pm daily
• Southern Cross Station, VIC: 11 May to 15 May, 11am to 7pm daily

To explore Clash of Commuters on Fortnite, enter map code: 2328-5920-2390 or click on this link.

The Clash of Commuters competition will run from 2 May – 30 May, T&Cs apply.

For more information, visit https://clashofcommuters.com.au/

Notes to editors:

Fortnite is developed by Epic Games, and offers a wide range of tools to empower anyone to design games and experiences In Fortnite, anyone can build their own online experience for free and share it with Fortnite’s audience around the world.

[1] This is an independently created Fortnite experience and is not sponsored, endorsed, or administered by Epic Games, Inc

[2] Samsung Gaming Research conducted by Pureprofile in April 2024 (N=1006)

[3] This is an independently created Fortnite experience and is not sponsored, endorsed, or administered by Epic Games, Inc

[4] AU res 18+ & opt in. Ends 30/5/24 AEST. T&Cs/permit nos: clashofcommuters.com.au

[5] Compared to previous Galaxy S series phones.

Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry, but for all humankind.

When integrated into phones, AI, is to put it simply, a revolution. This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it. Mobile devices will become the primary access point for AI, and Samsung Galaxy – with our broad and comprehensive product portfolio, heritage of innovation, and philosophy of open collaboration – is in a great position to accelerate its global expansion. We will make mobile AI easy to access and ignite new possibilities for all.

Opening Up New Possibilities

As we pioneer groundbreaking experiences in mobile AI, we’ve thought a lot about how this new and exciting technology can help enhance our lives and inspire society’s next steps. Applied with care and consideration, Galaxy AI[1] can help people communicate beyond borders, complete everyday tasks easily, and so much more.

Since the launch of Galaxy S24 series, we’ve had great feedback about how people actually use Galaxy AI features in their daily lives. One of the most welcomed AI features is Circle to Search[2] with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate[3], Chat Assist[4] and Interpreter, have captured the imagination of many. People also love Photo Assist[5], our tools for creativity powered by our ProVisual Engine.

Again, we’re only getting started. While developing the Galaxy S24 series, we had many ideas and concepts that we wanted to bring to life. Galaxy users will be able to enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experiences[6].

Moreover, we are already planning next steps for Galaxy AI beyond smartphones – optimizing it for various categories of devices, across various services. In the near future, the select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The Next Big Thing is YOU

Over the past year, we frequently asked ourselves what users want or need and what they could achieve with a little assistance. These questions inspired the Galaxy S24 series, our first AI phone that invites users to imagine how their lives could change thanks to AI. It is the phone of the future, shaping the standard of mobile AI and defining this emerging category of AI phones.

Of course, there are challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. It is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.

It’s also important to raise the standards of security in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides helping to ensure seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security by providing users with transparency and choice.

In this new era of mobile AI, it is no longer a question of what any phone can do, but what individuals can achieve with the right tools. Galaxy S24 series provides just some of those tools and I can’t wait to see what you will do with them. It is you who decides what’s possible, useful, and meaningful. The next chapter of mobile experiences does not belong to us. It belongs to you, our Samsung Galaxy users.

[1] Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Google SafeSearch filter applies.

[3] Network connection and Samsung Account required. Currently limited to select languages only. See website for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app. Translation might not be accurate.

[4] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.

[5] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[6] Features and supported devices to be confirmed. Some Galaxy AI features already announced for Galaxy S24 series will be available on Galaxy S23 series, S23 FE, Z Fold 5, Z Flip5 and Tab S9 series via software updates. Availability may differ depending on model and region. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

Samsung Electronics Co., Ltd.  announced the global availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities.[1] Following the announcement, the new Samsung Galaxy S24 series achieved a double-digit increase in Australian and global pre-order sales compared to its predecessor with above 65% of consumers opting for the most premium Galaxy S24 Ultra.

“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities”.

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate[2] and Chat Assist[3] to a new standard for search provided by Circle to Search with Google[4], AI can help improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

Samsung goes even further to make the latest innovations more accessible so that more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 13 languages. Some Galaxy AI experiences may also extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5, and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.

From February 7, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through select carriers and retailers and on Samsung.com.au. The Galaxy S24 Ultra comes in Titanium Grey, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Grey, Cobalt Violet and Amber Yellow. More unique exclusive colour options will be available at Samsung.com.au[5], including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.

For more information about Galaxy S24 series, please visit: Samsung Newsroom Australia and  Samsung.com.au.

[1] Certain Galaxy AI Features requires internet connection, Samsung and Google Account. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] Network connection and Samsung Account required. Currently limited to select languages only. See website [insert hyperlink] for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app. Translation might not be accurate

[3] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.

[4] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Google SafeSearch filter applies.

[5] Availability of colours may vary by market and carriers.