Vincent Lim, better known as “DimSimLim” to his millions of followers across Instagram, TikTok, and YouTube, isn’t just a culinary wizard. He’s a savvy entrepreneur juggling a burgeoning empire of pop-up restaurants, a signature seasoning line YumYum Umami Seasoning, brand collaborations, and a constant stream of engaging content for his adoring fans.

But even a master chef can’t do it all alone. Vincent needed a secret ingredient to streamline his operations and unlock even greater success. That ingredient? Galaxy AI[1].

The Challenge: A Recipe for Burnout?

Vincent’s meteoric rise from social media sensation to culinary entrepreneur brought with it a mountain of responsibilities. Managing multiple businesses, creating engaging content, overseeing marketing campaigns, and maintaining consistent brand messaging – all while perfecting his signature dishes – was a recipe for burnout.

He needed a solution that could handle the administrative heat, freeing him to focus on his culinary passions and strategic growth.

The Solution: Galaxy AI

Enter Galaxy AI, first launched January 2024 on Samsung Galaxy S24 series phones. This powerful tool became Vincent’s virtual assistant, tackling a range of tasks across his business operations, creative development, and marketing efforts.

Vincent says, “I have learned a lot through Galaxy AI. Every entrepreneur should know and master Note Assist[2], Writing Style[3] and Circle to Search[4]. Note Assist and Writing Style can teach you how to structure emails in a professional format and Circle to Search cuts out the guess work, it will allow you to find the products your business needs”

Instead of spending countless hours on repetitive tasks like designing marketing materials and creating eye-catching thumbnail images for his YouTube channel, Vincent now delegates these responsibilities to Galaxy AI.

Vincent has been using the Samsung Galaxy Z Fold6 since it launched in July this year as it offers a range of Galaxy AI features and tools that are maximised on its large, foldable screen and significantly enhance productivity for entrepreneurs.

Vincent now runs all his businesses primarily from his phone, he says, “AI is changing the game for the hospitality industry. Once you understand the technology available to you, it makes your life easier.”

The Results: A Feast of Efficiency and Growth

The impact of Galaxy AI on DimSimLim’s business has been nothing short of transformative.

Time Savings

Galaxy AI provides the tools to simplify time-consuming tasks. It has freed up significant time for Vincent to focus on recipe development, brand partnerships, and connecting with his audience.

Vincent estimates his food trucks and stalls would have been producing only 20% of what his business is able to do today; due to the amount of time taken to design each individual pop-up market stall rather than focus on hiring and training staff. Setting up a new stall used to take 3 days to complete, now the team can do it in 3 hours.

With an estimated 80% increase in productivity, Vincent was able to launch more pop-up events, expand his product line, and explore new creative avenues.

Cost Reduction

Designing marketing materials, creating engaging social media content, and other operational tasks can be expensive. Galaxy AI provided a cost-effective alternative, allowing Vincent to reinvest those savings into other areas of his business.

Vincent has ensured his staff all have Samsung devices with Galaxy AI and has taught them how to utilise Sketch to Image[5] to help plan out and design each new pop-up space, effectively cutting out this time-consuming role for Vincent.

Better Audience Engagement

Vincent also uses Sketch to Image to create engaging thumbnail images for his YouTube content. This has cut down the process from 4 hours to 45 minutes. Sketch to Image has also aided in the creation of marketing materials, such as the design for the YumYum packaging.

The Bottom Line: AI as a Recipe for Success

By streamlining routine tasks, improving business processes, freeing up valuable time, and reducing operational costs, AI allows business owners to focus on what they do best – whether it’s crafting culinary masterpieces or building a thriving brand.

Embracing AI can be the key ingredient to unlocking unprecedented growth and success.

For more information on Galaxy AI, please visit samsung.com/au/

Whether it’s K-pop group TXT taking to the stage at the Gocheok Dome during January’s Galaxy Unpacked livestream or the intimate moment the rings are exchanged at a wedding, Galaxy S24’s ProVisual Engine uses upgraded hardware and new AI capabilities to bridge the gap and get you that incredible zoom shot every time[1].

Introducing the ProVisual Engine – Galaxy S24’s Imaging Powerhouse

Newly introduced on Galaxy S24 series, the ProVisual Engine is a suite of AI image capture and editing tools dedicated to enhancing virtually every step of the creative journey, from setting up a shot to taking and editing it. It includes Nightography[2], AI Zoom[3], Instant Slow-mo, Edit Suggestion[4], Generative Edits and Super High Dynamic Range (HDR).

While AI is front and center on Galaxy S24[5], it’s been playing a role in enhancing content creation since the Galaxy S10 series, which applied AI models, Neural Processing Units (NPUs) and large-scale datasets. .

Optimized Zoom Every Time With the Quad Tele System

Think about how problematic distance can be when you’re hoping for a memorable photo. Say it’s graduation time and you want to zoom in on your daughter on stage to capture her excitement, but you hesitate over fears of a blurry image. And do you even have the optimal setting? With Galaxy S24 Ultra’s versatile Quad Tele system, you get optical quality zoom at any magnification up to 10x without needing to worry about which lens or mode to select. Just zoom and capture the moment – your ecstatic graduate, diploma in hand.

The image used in this video is for illustrative purposes only.

How the Quad Tele System Works

Research shows that among users, there is a strong demand for greater flexibility between the 3x and 10x zoom range. That’s why the Quad Tele System was created, enabling optical quality images at 2x, 3x, 5x, 10x and every step in between, so users can enjoy an incredible image no matter where their zoom slider comes to rest.[6] Samsung utilises different techniques and technologies to achieve this for each magnification level.

• 2x & 10x – To generate 2x image, pixel binning, specifically tetra binning, works by combining four smaller pixels into one larger pixel. This technique allows the ProVisual Engine to convert a huge 200MP image into a refined 50MP image. It intelligently crops out a 12MP section, resulting in a detailed 2x zoom photo derived from a high-resolution 1x image. Likewise, for a 10x magnification optical quality, a 50MP image at 5x zoom is reduced to 12MP, producing a 10x zoom shot with rich, clear detail. Here, AI-powered super resolution enhances clarity while creating the 10x image. At virtually every step of the imaging process, across all ranges, AI-powered multi frame processing (MFP) is applied to ensure crisp, accurate shots.
• 3x & 5x – At 3x and 5x, Galaxy S24 Ultra uses dedicated optical lenses. At 5x, thanks to a new 50MP sensor twice the size of previous models, much more detail is possible. It can also take clearer and less noisy shots in the dark thanks to 60% larger pixels.
• Enhanced ISP – Great Zoom isn’t just about magnification. It’s also about clarity, and that’s where Galaxy S24’s improved Image Signal Processing (ISP) comes in.[7] Applied to both front and rear cameras, this improved ISP analyzes segments of an image to understand what’s going on in the scene so it can apply sophisticated editing and fine-tune specific aspects of the image such as sharpness, skin tone and noise reduction while also enhancing details. Hardware-based ISP is used for optical quality images at 2x, 3x and 5x zoom. Previously, AI ISP was only applied to 30x zoom and higher, however, now AI ISP also helps to enhance the clarity of digital zoom at levels in between 1x, 2x, 3x, 5x and all other levels[8].

Below are the example images with AI ISP applied.

[1] Compared to Galaxy S23 series.

[2] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

[3] 30X Space Zoom includes 3x optical zoom and 30x digital zoom with Super Resolution technology. Zoom distances past 3x zoom may express some image deterioration.

**AI Zoom is applied to distances between digital zoom lengths. Accuracy of results is not guaranteed.

[4] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[5] Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[6] Between 2x and 10 x zoom range only.

[7] Compared to S23 series.

[8] Compared to S23 series.

Developing the Galaxy S24 series has been the most rewarding period of my career. As an engineer, I have witnessed many examples of incredible innovations, but AI is the most transformative technology of the century. Few engineers get the chance to be involved in something with such seismic potential. It brings great change, not only for Samsung and the mobile industry, but for all humankind.

When integrated into phones, AI, is to put it simply, a revolution. This is a new era for mobile experiences and Samsung Galaxy has a leading role to play in it. Mobile devices will become the primary access point for AI, and Samsung Galaxy – with our broad and comprehensive product portfolio, heritage of innovation, and philosophy of open collaboration – is in a great position to accelerate its global expansion. We will make mobile AI easy to access and ignite new possibilities for all.

Opening Up New Possibilities

As we pioneer groundbreaking experiences in mobile AI, we’ve thought a lot about how this new and exciting technology can help enhance our lives and inspire society’s next steps. Applied with care and consideration, Galaxy AI[1] can help people communicate beyond borders, complete everyday tasks easily, and so much more.

Since the launch of Galaxy S24 series, we’ve had great feedback about how people actually use Galaxy AI features in their daily lives. One of the most welcomed AI features is Circle to Search[2] with Google, an incredible new tool for intuitive discovery. Our communication tools for removing language barriers, such as Live Translate[3], Chat Assist[4] and Interpreter, have captured the imagination of many. People also love Photo Assist[5], our tools for creativity powered by our ProVisual Engine.

Again, we’re only getting started. While developing the Galaxy S24 series, we had many ideas and concepts that we wanted to bring to life. Galaxy users will be able to enjoy more Galaxy AI features that build on these ideas and concepts over time as Samsung continuously enhances and grows the mobile AI experiences[6].

Moreover, we are already planning next steps for Galaxy AI beyond smartphones – optimizing it for various categories of devices, across various services. In the near future, the select Galaxy wearables will use AI to enhance digital health and unlock a whole new era of expanded intelligent health experiences. Samsung will keep enriching and expanding Galaxy AI experiences across categories through collaborations with more industry-leading AI partners.

The Next Big Thing is YOU

Over the past year, we frequently asked ourselves what users want or need and what they could achieve with a little assistance. These questions inspired the Galaxy S24 series, our first AI phone that invites users to imagine how their lives could change thanks to AI. It is the phone of the future, shaping the standard of mobile AI and defining this emerging category of AI phones.

Of course, there are challenges and responsibilities to consider. AI models in training are still susceptible to hallucinations, and the debate on intellectual property rights continues. It is crucial that companies openly collaborate to carefully define AI experiences, so users can confidently and reliably enjoy their new abilities.

It’s also important to raise the standards of security in this new era of data-intensive mobile experiences. That is one of the reasons we’ve taken a hybrid approach that combines on-device and cloud-based AI. Besides helping to ensure seamless usability, this lets users limit some features to function entirely on-device, giving them greater control over what they do with their data. We remain committed to enhancing Galaxy device security by providing users with transparency and choice.

In this new era of mobile AI, it is no longer a question of what any phone can do, but what individuals can achieve with the right tools. Galaxy S24 series provides just some of those tools and I can’t wait to see what you will do with them. It is you who decides what’s possible, useful, and meaningful. The next chapter of mobile experiences does not belong to us. It belongs to you, our Samsung Galaxy users.

[1] Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Google SafeSearch filter applies.

[3] Network connection and Samsung Account required. Currently limited to select languages only. See website for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app. Translation might not be accurate.

[4] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.

[5] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[6] Features and supported devices to be confirmed. Some Galaxy AI features already announced for Galaxy S24 series will be available on Galaxy S23 series, S23 FE, Z Fold 5, Z Flip5 and Tab S9 series via software updates. Availability may differ depending on model and region. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

Samsung Electronics Co., Ltd.  announced the global availability of the new Galaxy S24 series, which has received an impressive number of pre-orders thanks to its transformational Galaxy AI capabilities.[1] Following the announcement, the new Samsung Galaxy S24 series achieved a double-digit increase in Australian and global pre-order sales compared to its predecessor with above 65% of consumers opting for the most premium Galaxy S24 Ultra.

“The launch of the Galaxy S24 series demonstrates our initial step toward a new era of AI phones that go beyond the current smartphone,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Designed to be an essential part of our daily lives, Galaxy AI will change the way people interact with the world. We can’t wait to see how our users enhance and empower their everyday lives with Galaxy AI to open up endless possibilities”.

Galaxy AI delivers innovative and practical AI features to help transform the way we communicate, create and discover the world. From barrier-free communication through features like Live Translate[2] and Chat Assist[3] to a new standard for search provided by Circle to Search with Google[4], AI can help improve nearly every experience that Galaxy S24 users can enjoy. The new ProVisual Engine, a suite of AI-powered camera tools, maximizes creative freedom, from image capturing with new zoom capabilities to editing with the help of generative AI.

Samsung goes even further to make the latest innovations more accessible so that more users can enjoy these enriched experiences. More language options will be available for AI features, in addition to the current 13 languages. Some Galaxy AI experiences may also extended to previous models through software updates, including the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5, and Tab S9 series. Lastly, in Samsung’s commitment to a longer and reliable product lifecycle, Galaxy S24 series now offers seven generations of OS upgrades and seven years of security updates.

From February 7, the Galaxy S24 Ultra, Galaxy S24+ and Galaxy S24 will be widely available through select carriers and retailers and on Samsung.com.au. The Galaxy S24 Ultra comes in Titanium Grey, Titanium Black, Titanium Violet and Titanium Yellow. The Galaxy S24+ and Galaxy S24 are available in Onyx Black, Marble Grey, Cobalt Violet and Amber Yellow. More unique exclusive colour options will be available at Samsung.com.au[5], including the Galaxy S24 Ultra in Titanium Blue, Titanium Orange and Titanium Green and the Galaxy S24+ and Galaxy S24 in Sapphire Blue, Sandstone Orange and Jade Green.

For more information about Galaxy S24 series, please visit: Samsung Newsroom Australia and  Samsung.com.au.

[1] Certain Galaxy AI Features requires internet connection, Samsung and Google Account. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] Network connection and Samsung Account required. Currently limited to select languages only. See website [insert hyperlink] for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app. Translation might not be accurate

[3] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.

[4] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Google SafeSearch filter applies.

[5] Availability of colours may vary by market and carriers.