For many of us, Sundays hold a special place in the rhythm of a busy work week—a precious moment to recharge, pursue passions, and make the most of your time.

With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favourite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organising your day, the all-new Galaxy S25 Edge, Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.

“Sundays are for lie-ins and chilling to my heart’s content”

Had a long week of school or work? Lying on a cozy blanket as sunlight peeks through the curtains might be the well-deserved break you look forward to every weekend.

Let the outside world fade away with your sleek, 5.8mm-thin Galaxy S25 Edge in-hand. This means settling down in maximum comfort with a companion that weighs just 163 grams, to immerse yourself in your favourite passions. Whilst you kick back and enjoy binge-watching your videos, its Snapdragon® 8 Elite Mobile Platform for Galaxy offers you fast performance all day, the same powerful processor available in all Galaxy S25 Series devices.

 As you start going about daily tasks later on, the Galaxy S25 Edge is a stylish addition to any outfit with captivating colors such as Titanium Silver, Titanium Jetblack and  Titanium Icyblue (Samsung.com exclusive). Whether an off-day means going bag-free or dressing your best, the Galaxy S25 Edge’s streamlined silhouette and optimally curved edges gives you the option to hold it comfortably in your hands or slide it into your smallest bags and pockets.

Not only does it look and feel amazing, the Galaxy S25 Edge is also built to take on the day with you, with the newly added Corning® Gorilla® Glass Ceramic 2[1], a new glass ceramic offering that delivers to yield both vibrancy and strength on the front display.

“Sunday is a day for meetups and creating memories”

Love spending time with friends or loved ones on weekends? A happy feeling might be your Sunday vibe as you head out to meet your favorite people and create memories together.

Whether it’s a spontaneous selfie during brunch or filming a dance everyone just learned, the Galaxy S25 Ultra is a powerful companion that helps you create lasting memories. Experience improved color and next-level clarity with the Galaxy S25 Ultra’s AI-enhanced ProVisual Engine[2], coupled with the new 50MP ultrawide camera sensor that levels up your photos and videos with exceptional clarity and vibrancy.

From simple touchups to creating cinematic masterpieces, the Galaxy S25 Ultra’s long-lasting  5,000mAh battery[3] allows you to edit on-the-go. With an immersive 6.9-inch QHD+ Dynamic AMOLED 2X Display[4], harness your editing prowess with intuitive tools like Filters which delivers film-like aesthetic for photos and videos, Log Video[5] that captures more highlights and shadows without the need for professional equipment, and much more.  

“Sundays are the time to catch up on all my tasks”

For some, Sundays are set aside as time to prepare for the week ahead. Whether you are catching up on your to-do list or setting out to finish up some work, the Galaxy S25 and Galaxy S25+ are here to help you stay organised and productive with a full suite of the latest Galaxy AI features[6].

This includes Now Brief[7] that gives you daily briefings in the morning with reminders on chores like groceries and more, followed by a recap of the day’s events in the evening with activity insights. For creatives, Drawing Assist[8] also helps you brainstorm fresh ways to bring your ideas to life through sketches, text or image prompts.

With the Galaxy S25 Series by your side, you’ll be looking forward to making Sundays – and every day – a truly meaningful time of creating, exploring your passions and getting things done, just the way you like it.

[1] Corning® Gorilla® Glass Victus® 2 is applied to the rear of the device, and does not cover the camera lenses.

[2] Compared to previous models.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[5] Galaxy S25 Series and above supports Log Video. Results may vary depending on editing method and/or shooting conditions. Original Log Video footage may appear flat and gray. Color grading is needed by using certain editing tools.

[6] Fees may apply to certain AI features at the end of 2025.

[7]  Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[8] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.

Pictured: Joshua Gross, husband to Sophie Monk and Unsung Snapper

Samsung Electronics Australia has today announced it is shining a light on plight of the often-overlooked heroes of social media – the Unsung Snappers. These are the dedicated people spotted often in the wild behind a phone camera, doing their best to get the perfect shot [1] for someone else. Almost half of Australians make up this group, with 45% of those surveyed admitting to taking photos for a partner, friend or family member’s social media at least once a week.

While many Aussies will go to great lengths to get help out a mate, new research [2] has found that the majority of Australians (70%) say that taking photos for social media can impact their ability to simply enjoy the moment. 57% say their biggest frustration is when it takes too long to get the ‘perfect’ photo in public and almost half of Gen Z (50%) and millennials (46%) have said they’ve felt embarrassed taking photos of others.

With the recent launch of the super slim Galaxy S25 Edge, Samsung is empowering the Unsung Snappers of Australia with the tools they need to capture the perfect shot almost every time. Weighing only 163g and 5.8mm thick, the Galaxy S25 Edge houses a stunning 200MP wide lens camera and next-generation Nightography to help capture every detail day or night – ideal for sunny holiday snaps and low-light evening events.

As posting on social media becomes the norm, Australians can feel the pressure of capturing that perfect photo – even when it’s not their own.

Joshua Gross, Sophie Monk’s husband, is all too familiar with the work required of an Unsung Snapper: “If the shot doesn’t work out, it’s on me. There’s a lot of pressure to get a great photo when you’re photographing one of the most beautiful women in the world.”

“While I’m lucky to have a gorgeous subject, I’ll often take hundreds of shots to make sure we get ‘the one’. There’s always the risk of uncontrollable aspects – weather conditions or someone walking into frame without us realising. While I’m focused on securing the perfect shot, I have to put my muse first, and with the Galaxy S25 Edge, Samsung has made it easier for hard-working Unsung Snappers like me to get an amazing photo.”

Almost a third[3] of Australians have said they frequently get asked to retake a photo by a partner or friend as they aren’t happy with their facial expression, with the same percentage of respondents citing that photos are often ruined by someone or something in the background.

Innovative Galaxy AI^[4] editing tools mean that Unsung Snappers can make easy and efficient tweaks to photos. Features like Object Eraser[5], Best Face^[6] and Audio Eraser^[7] enable quick fixes to problems like photobombers, crowd noises and untimely blinking without having to retake shots.

“The Galaxy S25 Edge, with its flagship camera and Galaxy AI enhanced image capture and editing suite gives Australians the tools they need to nail the shot— replacing retakes and complaints with effortless, shareworthy moments,” says Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia. ”By helping Australians get the shot they want the first time, they can hopefully focus on and enjoy the moment.”

The Samsung Galaxy S25 Edge is available in Titanium Silver, Titanium Icyblue and Titanium Jetblack for $1,849 (256GB) and $2,049 (512GB).

To find out more about Galaxy S25 Edge and other Galaxy smartphones, please visit: Samsung Newsroom Australia, Samsung Mobile Press and samsung.com/au/.

[1] 33% of Australians have been rained on and 8% have had their clothing ruined when trying to get the perfect shot (Research conducted in May 2025 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1006  Australians).

[2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 27^th to 30th May 2025.  Total sample; Unweighted; base n = 1020

[3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 27th to 30th May 2025. Total sample; Unweighted; base n = 1020

[4] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. Accuracy of results not guaranteed.

[5] Visible watermark overlay may be applied. Editing with Generative Edit results in a resized photo up to 12MP. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[6] Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[7] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

Samsung Electronics Co., Ltd. and Corning Incorporated (NYSE: GLW) have announced that the Galaxy S25 Edge features Corning® Gorilla® Glass Ceramic 2[1], a new glass ceramic offering that delivers advanced protection in a new, remarkably thin device form factor. Driven by a shared vision to push the boundaries of mobile engineering, Samsung and Corning joined forces to ensure the premium S series experience balances elegance with resilience.

Gorilla Glass Ceramic 2 further extends the legendary toughness that Corning® Gorilla® Glass is known for. Combining Corning’s advanced glass technology with Samsung’s proprietary processing and reinforcement technologies, the Gorilla Glass Ceramic 2 cover on Galaxy S25 Edge delivers a sleek yet strong design.

“Galaxy S25 Edge will set a new standard for craftsmanship and performance as our slimmest Galaxy S series device yet,” said Kwangjin Bae, EVP and Head of the Mechanical R&D Team of Mobile eXperience Business(MX) at Samsung Electronics. “To support this breakthrough design, it was essential to develop a display material that was both exceptionally thin and reliably strong — a challenge that brought Corning and Samsung together, united by a shared vision for purposeful engineering and user-centric innovation. That vision is embedded in every detail of Galaxy S25 Edge.”

Gorilla Glass Ceramic 2 features crystals intricately embedded within its glass matrix, helping enhance the durability and crack deflection capabilities of the display cover. The synergy between the glass and crystal components is engineered to provide improved toughness while retaining high optical transparency. As a key component in enhancing damage-resistance, Corning’s ion exchange process further fortifies the glass ceramic material and improves retained strength of the display cover.

“With Gorilla Glass Ceramic 2, we’ve achieved a remarkable combination of thinness and strength, giving consumers the best of both worlds — exceptional durability in a modern, sleek and premium design,” said Andrew Beck, Vice President and General Manager, Corning® Gorilla® Glass. “The craftsmanship of Galaxy S25 Edge with Gorilla Glass Ceramic 2 underscores Corning and Samsung’s commitment to meeting the evolving needs of consumers worldwide.”

[1] Corning® Gorilla® Glass Ceramic 2 is applied to the front of the device and Corning® Gorilla® Glass Victus® 2 is applied to the rear. Rear of the device does not include the camera lenses.

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is remarkable and reimagines nearly every element of smartphone design for an even more compact and convenient experience[2]. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional performance. The optimally curved edges and sturdy titanium frame[3] . The latest Corning® Gorilla® Glass Ceramic 2[4], a new glass ceramic material that is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography[5] to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favourites like Audio Eraser[6] and Drawing Assist[7] are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler[8], which delivers a 40% improvement[9] in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers natural and context-aware mobile AI experiences. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is can be managed on-device.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief[10] and Now Bar[11] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s[12] latest advancements to more users. For example, with Gemini Live’s[13] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is secured by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

Galaxy S25 Edge will be available from 30 May in a captivating range of colors, including Titanium Silver, Titanium Jetblack, and Titanium Icyblue (Samsung.com exclusive).

Pricing

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom Australia and Samsung.com/au

Specification Table

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] When compared against the design of the Galaxy S25, S25+ and S25 Ultra devices.

[3] Titanium frame excludes volume and side keys.

[4] Corning® Gorilla® Glass Victus® 2 is applied to the rear of the device, and does not cover the camera lenses.

[5] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

[6] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[7] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[9] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[10] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[12] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC.

[13] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognise what matters to create new memories.

Join us online on May 13 as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

[1] Fees may apply to certain AI Features at the end of 2025.

Samsung Electronics Co., Ltd. is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI[1] and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device yet[2], which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of wellness and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core aim of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create, and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps[3]: See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini[4] – now available on Samsung, Google, and select third-party apps.
• Circle to Search[5] with Google: Search your phone screen in more helpful and contextual ways like recognising URLs and visiting a website with a single gesture.
• Gemini Live: Use natural conversation for brainstorming, learning, and rehearsing with real-time responses and support for images, files, and YouTube videos.
• Now Brief[6]: Check out the personalised content snapshot based on tailored insights, as well as proactive recommendations through Now Bar[7].

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist[8]: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search[9]: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite[10] for Galaxy: The customised chipset in collaboration with Qualcomm pushes its performance to the limit, helping to ensure high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratising the mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G— which integrates Awesome Intelligence, making latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience of A Series devices to a new level with creator-focused tools including the fan-favorite Object Eraser[11]. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ wellness journey with intelligent, connected experiences.[12]

In a zone all about new ways to stay healthy, the types of AI-driven daily wellness insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips[13], and Sleep Insights[14]. These features offer detailed and personalised wellness experiences that provide a holistic view of the user’s wellness status all tailored to individual data and interests. With examples showing seamless integration with connected apps like SmartThings[15], users can see how Samsung is working to build an end-to-end experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency, and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine[16]—which ensures personalised data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault[17]— will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalised experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realising an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualised and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimise their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualised RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimisation. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth[18] will be located in Fira Gran Via Hall 2.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[2] Compared to previous Galaxy S Series devices. Thickness measured from the top glass panel to the bottom glass panel.

[3] Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[4] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[5] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[7] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[8] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[9] Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.

[10] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[11] Samsung Account may be required. Results may vary based on the images and the object you’re trying to remove, and the photography or filming condition. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[12] Samsung Health and Samsung devices are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or disease. Measurements are for your personal reference only. Please consult a medical professional for advice.

[13] Energy Score and Wellness Tips are available on Android phones (Android 11 or above) and requires Samsung Health app (v6.27 or above). Samsung Account login required. Service availability may vary by country, region, language. Energy Score and Wellness Tips do not act as a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[14] Sleep Insights is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[15] SmartThings available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[16] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[17] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[18] Invitation Only.