When it comes to travel, discovering hidden local attractions and engaging meaningfully with people and places can transform experiences into core memories. In this final edition of a three-part series on how Galaxy AI[1], together with Google AI’s capabilities, transforms everyday life, learn the best ways to travel smart and smoothly, with the right AI tools on hand.

From planning your itinerary to chatting with locals and uncovering the history behind iconic landmarks, here’s how you can unlock better travels with Galaxy AI.

Seamless communication for every moment

Handle calls and messages with ease using Live Translate (left) and Chat Assist (right) to communicate clearly across languages.

Now imagine you’ve just landed in Korea and need to confirm your hotel stay. You’re about to make a phone call, but the language barrier makes this simple question feel daunting. Live Translate^[2] is your secret weapon. Built into your Galaxy device[3], it allows real-time audio translation with the person you’re speaking to, accompanied by a transcript on-screen, for stress-free communication. Offering support for a total of 30 languages and dialects, Live Translate enables you to enjoy nothing but smooth conversations when you’re out exploring.

If you’re texting instead, Chat Assist^[4] can help enhance sentence structure, refines expressions, corrects grammatical errors and even generates complete sentences to save time while adjusting the tone to match your personal style. This makes sure you can communicate effortlessly with someone in multiple languages, with your message coming across as polite.

Find the Best Itinerary for You

Curate your personalised photo itinerary of New York City with Gemini Live

Let’s say you are planning a trip to New York City with your friend, and the both of you have a different list of photo spots you’d like to visit. With only a few days to explore, make the most out of your time and simply tell Google Gemini Live^[5] what each of you want, and it will create a seamless itinerary that fits in the places on both your lists. Gemini also enables seamless interactions combining voice, touch and visual input, to offer intelligent, conversational guidance that supports your journey of exploration.

Here Gemini pulls together a visual itinerary of New York’s most iconic photo spots, including the scenic views from DUMBO, the cobblestone charm of SoHo, and the architectural wonder of the Jenga Building in Tribeca. No toggling between apps, no search fatigue, just instant, intelligent planning. And whether you’re using the new Galaxy Z Fold7 or the Galaxy S25 series, AI-powered camera software like the optimised ProVisual Engine enables sharper outputs,[6] making sure you and your friend are all set to capture some amazing shots for the memories.

Dive Deep into Local Essences

With Circle to Search, discover the story behind any image instantly.

After you get back to the hotel from your day of exploring Tribeca, you wonder what building is actually in that photo you snapped.

With Circle to Search with Google^[7], all you need is to press your home button and circle the item on screen. Instantly, Circle to Search identifies it as the Jenga Tower, giving you all the details without needing to type a single word. Whether it’s a piece of street art in Melbourne or a historic temple in Bangkok, Circle to Search on your Galaxy device is your in-pocket local guide that reveals the story behind every landmark, mural and more – adding meaning to every experience.

Ready to take off and explore the world your way? Take the lightweight Galaxy Z Fold7 along and make use of its wider screen with a new 21:9 aspect ratio perfect for multi-tasking as you plan, translate, and discover all at once. Or keep things compact with the Galaxy Z Flip7 – your pocket-sized travel companion ready to support with quick translations and capturing moments, all conveniently from the FlexWindow.[8]

With Galaxy AI and the latest Foldables by your side, make each step of your journey smarter, smoother and more connected than ever.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[2] Network connection and Samsung Account required. Currently limited to select languages only. See website for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app and certain supported apps. Supported apps include Whatsapp, Google Meet, Facebook Messenger, Instagram and Signal. List of supported apps may vary from country. Translation might not be accurate.

[3] Live translation during calls is available on the Galaxy S25 Ultra, S25 Edge, S25+, S25, S25 FE, S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, S22 Ultra, S22+, S22, Z Fold7, Z Fold6, Z Fold5, Z Fold4, Z Flip7, Z Flip7 FE, Z Flip6, Z Flip5, Z Flip4, Tab S11 Ultra, Tab S11, Tab S10+ 5G, Tab S9+ 5G, and Tab S8+ 5G. The feature is not supported on the Galaxy Tab S10 Lite, Galaxy Tab S10 series (Wi-Fi), Galaxy Tab S9 series (Wi-Fi), Galaxy Tab S10 FE series, Galaxy Tab S9 FE series, Galaxy Tab S8 series (Wi-Fi), A series phones or tablets, or on other models.

[4] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.

[5] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.

[7] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual elements. Results may vary depending on visual matches. Accuracy of results is not guaranteed. Google SafeSearch filter applies.

[8] Photo Ambient Wallpaper must be enabled for FlexWindow customisation. Certain applications may not support FlexWindow widgets.

The launch of the Galaxy S24 series in 2024 — marked the moment smartphone evolution gave way to AI innovation. From that point on, Samsung has expanded its mobile AI ecosystem by advancing multimodal intelligence and integrating AI across wearables, tablets and beyond.

Since last year, Galaxy AI has redefined productivity and innovation. Explore the journey in the infographic below.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

Personalised Suggestions with Enhanced Security[2]

One UI 8 recognises the user’s context, offering personalised, proactive suggestions that support their unique daily routines. As Galaxy AI[3] becomes more intelligent, so does its commitment to protecting private data. One UI 8 combines advanced personalisation tools with top-tier security features, helping anticipate user needs while helping keeping information safe.

• Now Bar[4] shows real-time app activity and media player progress directly on Galaxy Z Flip’s FlexWindow, and is also now integrated with even more third-party apps.
• Now Brief[5] provides even more personalised daily updates including traffic, important reminders and Samsung Moments, which allows users to reflect on their daily routines. They can also get personalised suggestions and recommendations, such as music and video picks based on subscriptions and interests. In addition, personalised health insights from Galaxy Watch are also easily accessible.
• Knox Enhanced Encrypted Protection (KEEP)[6] is a new security architecture designed to safeguard the next generation of AI experiences used by Galaxy’s Personal Data Engine (PDE).[7] KEEP creates encrypted, app-specific storage environments within the device, ensuring each app can only access its own sensitive information.
• Knox Matrix can take security a step further by automatically signing devices out of the Samsung Account if flagged for serious risks[8]. It sends notifications across connected Galaxy devices and gives additional guidance on how to protect data.

Intelligent Multimodality: AI That Works the Way the User Does

Powered by multimodal AI designed to deliver experiences tailored to user needs, One UI 8 transforms the way users interact with Galaxy devices. By combining visual, auditory and contextual intelligence, it makes everyday tasks intuitive and effortless.

• Gemini Live[9] allows for natural, seamless communication with AI that understands what the user is seeing or watching in real-time, without the need for switching between apps.
• Circle to Search with Google[10] gives in-the-moment gaming help when the user circles anything on the screen during game-play. It provides more information about characters and strategies to help the user navigate to the exact spot in the game, with helpful links and videos from across the web to explore further. With Circle to Search’s improved translation capabilities, users can see translated text in real-time as they scroll and interact with the screen[11]. From news articles to social media posts, they will see instant, on-screen translations of the underlying text in their preferred language.

UX Optimised for Multiple Form Factors

One UI 8 redefines versatility with UX optimised across the Galaxy product portfolio. Designed to adapt to the unique form factors of Galaxy smartphones and tablets, One UI 8 ensures seamless functionality while boosting productivity and efficiency.

• AI Results View displays results from AI features in a separate Split View or Floating View, keeping their original content visible and unobstructed.
• Thanks to Galaxy AI Optimised for Large Screens, Multi Window lets users drag and drop AI-generated content — including images and text — directly into their workflow. Tools like Drawing Assist[12] and Writing Assist[13] unlock an even smoother creative process, as users can move ideas and visuals around more easily than ever before.
• Gemini Live is now available directly on Flip’s FlexWindow for hands-free voice search, acting as a personal assistant right on the cover screen.[14]
• Audio Eraser[15] proactively detects and removes unwanted background noise, like wind or traffic, with a single tap on a new toggle in video apps and audio apps.
• With advanced customisation even for FlexWindow, users can easily create a wallpaper by receiving recommendations and auto-curated wallpapers from the Gallery.[16] Emojis and background colors are also customisable for FlexWindow Emojis wallpaper[17].

One UI 8 also provides AI-powered tools like Portrait Studio[18], which can capture the vibrant expressions of pets and then generate artistic, studio-like pet portraits. Users can also enjoy seamless communication in noisy environments with Call Captions — which instantly converts voices into text during calls — as well as keyboard inputs when using Interpreter[19], which allows users to translate ideas by typing.

[1] Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 series, Galaxy Tab S9 FE, Galaxy Tab S8 series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.

[2] When compared with One UI 7

[3] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[4] Now Bar features require Samsung Account login and may require a network connection. Service availability may vary by country, language, device model, or apps.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[6] Available on Galaxy smartphones and tablets with One UI 8 or later.

[7] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.

[8] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by model and/or market.

[9] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[10] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[11] Available on Galaxy smartphones and tablets with One UI 8 or later. Availability may vary by country and device model.

[12] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[13] Writing Assist requires a network connection and Samsung Account login. Must meet length requirements to activate feature. Service availability may vary by language. Accuracy of results is not guaranteed.

[14] Gemini Live on FlexWindow will be available on Galaxy Z Flip7, Z Flip6, and Z Flip5. Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC. Photo Ambient Wallpaper must be enabled for FlexWindow customisation. Certain applications may not support FlexWindow widgets.

[15] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowds and noise. Actual sound detection may vary depending on audio source, and the condition of the video. Compatible with common video/audio formats accessible in Gallery, Samsung Notes, Video Player, Voice Recorder and Call transcription. Accuracy of results is not guaranteed.

[16] Supported on FlexWindow as well as main screen. Availability may vary depending on models. FlexWindow customization is available on Galaxy Z Flip7, Z Flip6, and Z Flip5.

[17] Photo Ambient Wallpaper must be enabled for FlexWindow customisation. Certain applications may not support FlexWindow widgets.

[18] Requires Samsung Account, Wi-Fi connection or mobile data. Portrait Studio may generate unexpected results. Feature activated when it recognises a face in the image. May not work if the person’s entire face cannot be seen clearly. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that it is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[19] Samsung Account required. Currently limited to select languages only. See website for full list of languages. Language package must be downloaded prior to use. Translation might not be accurate.

Join us on September 4 to discover a more seamless mobile experience across a wider range of devices – from premium AI tablets to the newest Galaxy member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities. The event will be streamed live on samsung.com/au/ and Samsung’s YouTube channel beginning at 7:30pm AEST, September 4^th. You’re also welcome to join us at IFA for our press conference and visit our exhibition booths.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

For many of us, Sundays hold a special place in the rhythm of a busy work week—a precious moment to recharge, pursue passions, and make the most of your time.

With the Galaxy S25 Series by your side, every moment can become an opportunity to elevate both your favourite hobbies and daily tasks. Whether you are capturing memories, staying connected, or organising your day, the all-new Galaxy S25 Edge, Galaxy S25 Ultra, Galaxy S25+ or the Galaxy S25 are here to help you carve out another Sunday morning to be spent meaningfully, just the way you like it.

“Sundays are for lie-ins and chilling to my heart’s content”

Had a long week of school or work? Lying on a cozy blanket as sunlight peeks through the curtains might be the well-deserved break you look forward to every weekend.

Let the outside world fade away with your sleek, 5.8mm-thin Galaxy S25 Edge in-hand. This means settling down in maximum comfort with a companion that weighs just 163 grams, to immerse yourself in your favourite passions. Whilst you kick back and enjoy binge-watching your videos, its Snapdragon® 8 Elite Mobile Platform for Galaxy offers you fast performance all day, the same powerful processor available in all Galaxy S25 Series devices.

 As you start going about daily tasks later on, the Galaxy S25 Edge is a stylish addition to any outfit with captivating colors such as Titanium Silver, Titanium Jetblack and  Titanium Icyblue (Samsung.com exclusive). Whether an off-day means going bag-free or dressing your best, the Galaxy S25 Edge’s streamlined silhouette and optimally curved edges gives you the option to hold it comfortably in your hands or slide it into your smallest bags and pockets.

Not only does it look and feel amazing, the Galaxy S25 Edge is also built to take on the day with you, with the newly added Corning® Gorilla® Glass Ceramic 2[1], a new glass ceramic offering that delivers to yield both vibrancy and strength on the front display.

“Sunday is a day for meetups and creating memories”

Love spending time with friends or loved ones on weekends? A happy feeling might be your Sunday vibe as you head out to meet your favorite people and create memories together.

Whether it’s a spontaneous selfie during brunch or filming a dance everyone just learned, the Galaxy S25 Ultra is a powerful companion that helps you create lasting memories. Experience improved color and next-level clarity with the Galaxy S25 Ultra’s AI-enhanced ProVisual Engine[2], coupled with the new 50MP ultrawide camera sensor that levels up your photos and videos with exceptional clarity and vibrancy.

From simple touchups to creating cinematic masterpieces, the Galaxy S25 Ultra’s long-lasting  5,000mAh battery[3] allows you to edit on-the-go. With an immersive 6.9-inch QHD+ Dynamic AMOLED 2X Display[4], harness your editing prowess with intuitive tools like Filters which delivers film-like aesthetic for photos and videos, Log Video[5] that captures more highlights and shadows without the need for professional equipment, and much more.  

“Sundays are the time to catch up on all my tasks”

For some, Sundays are set aside as time to prepare for the week ahead. Whether you are catching up on your to-do list or setting out to finish up some work, the Galaxy S25 and Galaxy S25+ are here to help you stay organised and productive with a full suite of the latest Galaxy AI features[6].

This includes Now Brief[7] that gives you daily briefings in the morning with reminders on chores like groceries and more, followed by a recap of the day’s events in the evening with activity insights. For creatives, Drawing Assist[8] also helps you brainstorm fresh ways to bring your ideas to life through sketches, text or image prompts.

With the Galaxy S25 Series by your side, you’ll be looking forward to making Sundays – and every day – a truly meaningful time of creating, exploring your passions and getting things done, just the way you like it.

[1] Corning® Gorilla® Glass Victus® 2 is applied to the rear of the device, and does not cover the camera lenses.

[2] Compared to previous models.

[3] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[4] Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[5] Galaxy S25 Series and above supports Log Video. Results may vary depending on editing method and/or shooting conditions. Original Log Video footage may appear flat and gray. Color grading is needed by using certain editing tools.

[6] Fees may apply to certain AI features at the end of 2025.

[7]  Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[8] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image has been generated by AI. The accuracy and reliability of the generated output is not guaranteed.

Samsung’s Space to Dream at Vivid Sydney, Cockle Bay in Darling Habour

Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’. This stunning experience in Cockle Bay features three iridescent floating dreamscapes, designed to showcase the extraordinary possibilities that arise when individuals are given the freedom to dream.

Visitors to Space to Dream will experience an immersive journey through multiple zones spanning land and water. They will discover how Galaxy AI² enables new ways to dream and interact with Samsung’s latest devices including the ultra-thin[1], first-ever Galaxy S25 Edge, ahead of its Australian launch.

Research[2] by Samsung reveals that over half of Gen Z (51%) and Millennials (55%) feel they are too busy with daily responsibilities to pursue their dreams. In response, Samsung’s Space to Dream experience aims to inspire Australians to imagine new possibilities and rekindle their aspirations. With almost half (47%) of Australians spending over 10 hours a week on daily chores and responsibilities, Samsung’s Galaxy AI[3] and innovative technologies are designed to help give them their valuable time back by simplifying and enhancing everyday life, creating space for them to dream once more.

The research also shows that 51% of Australians agree that technology can help them manage chores and administrative tasks, allowing more time to pursue personal passions. With the chance to get hands-on at this year’s installation, festivalgoers at Vivid Sydney can try Samsung’s latest Galaxy S25 series and Galaxy AI² to see how these cutting-edge innovations provide new ways to accomplish tasks, unlock creativity and grant the freedom to focus on what matters to them.

View from the Terrace at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour

“About half of Australians aged under 55 wish they had more time to explore and pursue their dreams. Space to Dream, inspired by our Galaxy S25 series and Galaxy AI², is more than just a beautiful display of sound and light. It’s about stepping into a world of possibility,” says Eric Chou, Vice President of Mobile eXperience at Samsung Australia. “We want to encourage Australians to dream, bigger than ever before.”

At the land and bay based activation, guests at Space to Dream will have the opportunity to join the iridescent dreamscape by posing for a dream-like portrait as well as being invited to co-create the installation by taking control of the visuals using a custom app on the Galaxy S25 Ultra.

• On land, the Dream Generator invites visitors to immerse themselves in the world of artistic creation and discover how Drawing Assist[4] becomes the perfect canvas to unleash creativity and transform dreams into vision.
• Head up onto the Terrace to capture iconic shots of the dreamscape from the best vantage point in the bay. With Nightography[5] on the Galaxy S25 Ultra, details are naturally enhanced, allowing for stunning, high quality photos in low-light conditions.
• Explore the dream – walk out onto the water to experience a 7 minute show that imagines what it means to realise your dreams, created in collaboration with Australian talents – Milan Ring & Chloe De Brito.

Inside the Dream Generator at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour

Award-winning film director and artist Chloe de Brito in collaboration with Collider Studio is responsible for the dazzling visuals of this year’s installation: “Weaving together live action, Galaxy AI², and a CGI approach, we’ve visualised an impressionistic adventure into the dream state, painted uniquely with colour and light. Together with Samsung, we’re shifting Cockle Bay into a pool of moving neon, inviting Australians into the creation of the show.” says de Brito.

“Shaping the music and sound design for Space to Dream was a deeply immersive process,” says Berlin-based, Australian musician Milan Ring, who composed the ethereal soundscape for the installation. “I hope the audience feels transported into the dream world we created, and I’m excited that the piece will be experienced throughout the duration of Vivid Sydney.”Samsung’s Space to Dream activation marks the brand’s fourth appearance at Vivid Sydney, which has become a must-see for festivalgoers year after year. This year’s immersive installation will be a spectacle like no other, transforming water into art and blurring the lines between reality and illusion.

Vivid Sydney Festival Director Gill Minervini says, “This installation takes Vivid Sydney’s partnership with Samsung to the next level. The scale and beauty of what we have been able to achieve is phenomenal. With Space to Dream surrounded by free music events and light installations in Tumbalong Park, our Darling Harbour festival zone in 2025 will be one visitors cannot miss.”

Inside the Dream Generator at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour

Festivalgoers will have the chance to win a Galaxy S25 Ultra gift pack by sharing a photo of the visual dreamscape to Instagram with #SpacetoDream and tagging @samsungau. Full details of the competition can be found at https://www.samsung.com/au/vivid-2025/.

Samsung’s Space to Dream is free to experience and runs every night of Vivid Sydney from 23 May to 14 June at Palm Grove and Cockle Bay in Darling Harbour as part of the festival’s Light Walk.

For more information, visit vividsydney.com

[1] When compared to other models in the Galaxy S25 range.

[2] Research conducted in May 2025 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1006  Australians.

[3] Fees may apply to certain AI Features at the end of 2025.

[4] Drawing Assist requires Samsung Account and network connection. Visible watermark overlay applied. Accuracy and reliability of output is not guaranteed.

[5] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

In just a few short years, artificial intelligence (AI) has gone from science fiction to something we use every day. As AI gets smarter and more available to everyone, our smartphones have become the main way most people experience this technology.

In this Q+A, Carl Nordenberg, who leads the Mobile eXperience business unit in Samsung Southeast Asia and Oceania (SEAO), discusses how Samsung is driving the AI wave, what Galaxy AI[1] is all about, and how the latest Galaxy S25 series mobile phones are helping to shape a future where AI enhances human connection rather than replaces it.

Q1: How do you see smartphones evolving in the ongoing AI revolution?

It is safe to say that generative AI is becoming the transformative technological development of our time. At Samsung, we believe smartphones will empower this AI revolution as the main way that people experience this powerful technology.

Since launching the Galaxy S24 series last year, Samsung has led the way in creating powerful smartphones with seamless AI integration. One year on, I am glad to say that we have reached a point where AI is no longer a futuristic technology, but something that is built into the devices that we use every day.

And we are just beginning to see AI’s true potential! Devices like the Galaxy S25 series will continue to transform how we interact with technology, whether in our creative work or daily communications. Which is why we are dedicated to bringing Galaxy AI to as many users as possible worldwide.

Q2: What are consumers looking for in a smartphone today, and how is that changing with AI?

Our Customer and Marketing Insights team recently conducted a survey[2], which revealed what matters most to users across Southeast Asia and Oceania:

1. Advanced camera features
2. Integrated AI capabilities
3. Improved durability
4. Long-lasting battery
5. High-performance processing for AI and gaming.

This highlights an important shift in consumer expectations — just 18 months ago, AI would not have been a consideration for smartphone users, and now it is a top priority. The key word here is “integration” – consumers expect that AI will not be an entirely new, independent thing, but an enhancement of how they already use their mobile devices. And as the technology evolves, people will expect their smartphones to act as intelligent assistants that understand and adapt to their needs as individuals – in an integrated and personalised way.

This type of insight helps to guide our development efforts, as we continue exploring AI’s potential to create more meaningful experiences for Samsung users.  

Q3: What does “personalisation” mean in the context of mobile AI?

In a region like Southeast Asia & Oceania (SEAO) with its melting pot of diverse cultures, a one-size-fits-all approach simply will not work. In this context, technologies like generative AI present a powerful opportunity for us to deliver personalised and meaningful experiences to Samsung users. That is why personalisation and integration are the cornerstones of Galaxy AI, and for the Galaxy S25 series. The way we see it, true AI personalisation means that technology learns from your unique patterns and preferences to deliver experiences tailored specifically to you.

Now Brief is an intelligent feature that learns from your usage patterns and routines to proactively provide customised information tailored to your specific context.

Take for instance, the Now Brief[3] feature on the new Galaxy S25 series. Now Brief acts like an information hub that delivers tailored updates and information to you throughout the day, accessible either through the dedicated Now Brief home screen widget, or via the Now Bar. Tapping on the Morning Brief button first thing in the morning can deliver the weather forecast, traffic information, and your calendar for the day, for example.

As you continue using this feature, your phone learns from your behavior and personalises the information it shows you. Over time, these suggestions become more relevant to your specific preferences and interests. For example, showing you news summaries from your most-read sources or reminding you of your friend’s birthday.

The real breakthrough comes when AI understands not just what you do, but the context around it. Through features like Writing Assist, Galaxy AI is able to recognise the context of what is displayed on your screen such as emails and messages to summarise content for you without the need to switch between applications.

Q4: You mentioned that camera features are a top priority for consumers. How is AI enhancing photography, and is it changing the photo taking experience for them?

Most of us primarily use our smartphones for getting information, for creating memories or for connecting with others. This is especially true when it comes to the smartphone camera, which is particularly important to customers in Southeast Asia and Oceania.

What’s fascinating is how Galaxy AI enhances photography in ways that feel naturally integrated with existing behaviors. We have designed AI camera features that do not change the familiar photo-taking experience itself but improve the end results. Take features like Object Eraser, Best Face[4], and Audio Eraser[5] — these are AI-enabled innovations that do not interfere with how you capture the moment, but they give you unprecedented control over the final image or video simply from your fingertips.

The Galaxy S25 series’ ProVisual Engine sets a new standard for mobile photography, alongside the series’ first 50MP ultra-wide-angle camera for more stunning landscapes and group shots.

For instance, the ProVisual Engine in the Galaxy S25 series works with the device’s first 50MP ultra-wide-angle camera to capture stunning landscapes and group shots with remarkable detail. – by removing photo-bombers, by eliminating background noise from your videos, or by selecting the best face of each individual in group photos, to ensure everyone is looking their best.

This approach enables people to create photos and videos exactly as they want them, preserving the moment as they remember it, without overly complicating or interfering with the photo-taking experience itself. That is the power of thoughtfully integrated AI – it enhances our capabilities and provides better experiences – all while not getting in the way!

Q5: How are you balancing personalisation with privacy concerns?

This is the most critical question in the AI era. Personalisation requires data, but users rightfully demand control over their personal information. We believe that advanced AI and strong privacy protection must evolve together — they are two sides of the same coin.

Our approach to AI in this context is rooted in both transparency and control. People should always understand how their data is being used and have control over what information AI systems can access. This builds trust, which is essential for wider AI adoption.

As such, we want to give users the flexibility to control their privacy and security settings. Users can decide which Galaxy AI feature to operate on their device, with the choice to opt out of cloud-based processing[6].

The new Galaxy S25 series features a Personal Data Engine[7], which analyses your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. Privacy and mobile security remains a key focus for all of us at Samsung in this AI-driven era, as users have the right to understand how their data is being used and to control the level of AI intervention in their digital lives.

At Samsung we recognise that there is no privacy without security, and our Samsung Knox security platform[8] is built to help protect users’ personal data. With Galaxy S25 series, we have introduced the Post-Quantum Cryptography (PQC) based protection to Knox Matrix, providing additional safeguards to help protect a user’s cloud backup and sync data.

Q6: Looking ahead, how do you see mobile AI evolving over the next few years?

We are just beginning to scratch the surface of what is possible. We are already seeing AI becoming more “multimodal”; capable of processing and connecting information across different formats like text, images, voice, and sensor data.

Most importantly, AI will become more democratised. Advanced capabilities that once required specialised knowledge or expensive hardware will become more accessible to everyone through their smartphones. This democratisation of AI has the potential to level playing fields and empower people in unprecedented ways.

The journey is far from over, and at Samsung we will continue investing in research and development, exploring new use cases, and engaging with our consumers to ensure we understand their needs, preferences, and concerns in this rapidly changing space.

At the end of the day, the ultimate measure of our success isn’t how advanced the technology is, but how much it benefits and empowers our users.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] Based on an internal survey conducted by Samsung from January to February 2025 among 2,418 participants across 8 markets including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.

[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[4] Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[5] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[6] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.

This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.

As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognise what matters to create new memories.

Join us online on May 13 as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.

[1] Fees may apply to certain AI Features at the end of 2025.

Through AI-powered assistance, Galaxy users can more naturally engage in conversational interactions that make everyday tasks easier. Just press and hold the side button to show Gemini Live[4] what you see while simultaneously interacting with it in a live conversation.

Imagine picking out an outfit or reorganising a closet. Gemini Live can now make those everyday decisions easier. By simply pointing the camera, users can get suggestions on how to categorise items and optimise space, or share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, Galaxy S25 series feels like a trusted friend who’s always ready to help.

“Together with Google, we are marking a bold step toward the future of mobile AI, delivering smarter interactions that are deeply in sync with how we live, work and communicate,” said Jay Kim, Executive Vice President and Head of Customer Experience Office, Mobile eXperience Business at Samsung Electronics. “With this new visual capability, Galaxy S25 series brings next-generation AI experiences to life, setting new standards for how users engage with the world through their devices.”

From April 2025, Gemini Live with camera and screen sharing capabilities started rolling out to all Galaxy S25 series users at no additional cost until the end of 2025. For more information about Galaxy S25 series, please visit: Samsung Newsroom Australia and Samsung.com/au/.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[3] Fees may apply at the end of 2025.

[4] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Samsung Electronics Co., Ltd. is set to redefine mobile AI experiences at Mobile World Congress 2025, taking place at Fira Gran Via, Barcelona on March 3-6. Samsung’s Mobile eXperience (MX) and Networks businesses will present their latest AI innovations, including the next evolution of Galaxy AI[1] and its software-centric networks.

Samsung’s vision to deliver a true AI companion through advanced mobile AI innovation will be on full display at MWC, from the Galaxy S25 series to the new Galaxy A series and its first XR headset, Project Moohan. This includes an exclusive look at Galaxy S25 Edge, the slimmest Galaxy S series device yet[2], which advances Samsung’s legacy of pioneering cutting-edge hardware innovation. Visitors will also be able to explore how AI is shaping the future of wellness and home life, setting a new standard for intelligent, connected living. These transformative AI advancements are backed by Samsung’s core aim of uncompromising security and privacy at every level for its users.

Experiencing the Full Potential of Galaxy S25

Leading the paradigm shift of mobile AI phones, the new Galaxy S25 series transforms the way people get things done, create, and play. Beyond its AI advancements, the Galaxy S25 series also brings its state-of-the-art camera capabilities and performance to the forefront, with hands-on experiences demonstrating the power and speed that form the foundation of every Galaxy device.

In a space highlighting how Galaxy S25 acts as an indispensable AI companion helping to get tasks done more seamlessly, visitors will get to see and experience:

• Seamless experience across apps[3]: See how tasks like finding a restaurant on Google Maps and sharing details via Messages become effortless with a single voice command with Gemini[4] – now available on Samsung, Google, and select third-party apps.
• Circle to Search[5] with Google: Search your phone screen in more helpful and contextual ways like recognising URLs and visiting a website with a single gesture.
• Gemini Live: Use natural conversation for brainstorming, learning, and rehearsing with real-time responses and support for images, files, and YouTube videos.
• Now Brief[6]: Check out the personalised content snapshot based on tailored insights, as well as proactive recommendations through Now Bar[7].

The experience continues with Galaxy S25’s advanced camera technology and introduces new ways to create, including:

• Drawing Assist[8]: Users can take content creation to the next level with intelligent sketch refinement and enhancement.
• Gallery Search[9]: Natural language-based search makes it easier than ever to find memories in situations.
• Filters: Unique portrait effects and explore new filter options, add a personal touch to photos taken in portrait mode.

The last zone, featuring new ways to play, will give visitors a closer look at:

• Snapdragon^® 8 Elite[10] for Galaxy: The customised chipset in collaboration with Qualcomm pushes its performance to the limit, helping to ensure high-speed gameplay, enhanced responsiveness and high-quality visuals for even the most demanding titles.

Alongside the Galaxy S25 series, visitors can see Samsung’s ultimate hardware innovation featuring the most ultra-slim design yet on Galaxy S25 Edge.

With its commitment to democratising the mobile AI experiences, Samsung will unveil the new Galaxy A series, — including the Galaxy A56 5G— which integrates Awesome Intelligence, making latest powerful Galaxy AI technology accessible to even more users. The Galaxy A series also takes the camera experience of A Series devices to a new level with creator-focused tools including the fan-favorite Object Eraser[11]. Expanding Samsung’s AI-driven innovations, the new A series delivers reliable performance and long-term value, supported by six OS upgrades and six years of security updates for an ever-evolving, always-secure experience that lasts.

Elevating Everyday Life With AI

Visitors at MWC 2025 will also have the chance to explore how Samsung is enhancing everyday life at home and bringing new levels of control and insight into users’ wellness journey with intelligent, connected experiences.[12]

In a zone all about new ways to stay healthy, the types of AI-driven daily wellness insights at Galaxy S25 users’ fingertips will be on display, including Energy Score, Wellness Tips[13], and Sleep Insights[14]. These features offer detailed and personalised wellness experiences that provide a holistic view of the user’s wellness status all tailored to individual data and interests. With examples showing seamless integration with connected apps like SmartThings[15], users can see how Samsung is working to build an end-to-end experience that simplifies wellness for everyone.

The booth will also bring to life new AI-powered capabilities that allow users to safely and conveniently manage the home through device-to-device connectivity. Protected by Knox Matrix security, Home AI scenarios will showcase smart living with easy device setup and control enabled by the SmartThings platform.

Cutting Edge Innovation Built on a Strong Galaxy Foundation

Security is at the core of Samsung’s AI advancements, ensuring every experience is built on user control, transparency, and robust protection. In a zone for the Galaxy Foundation, helpful information about the Personal Data Engine[16]—which ensures personalised data generated on device is protected from access by apps other than Galaxy AI and further secured by Knox Vault[17]— will be available.

Samsung will unveil its first Android XR headset, Project Moohan, offering a glimpse into the future of AI-powered extended reality. By integrating multimodal AI with advanced XR capabilities, this ground-breaking device marks a significant step toward more context-aware and personalised experiences that enhance everyday life in incredibly immersive ways.

Visitors can explore these AI innovations first-hand at Samsung’s Galaxy Experience Booth in Fira Gran Via Hall 3.

Realising an End-to-End Software Network, Where AI Unleashes Its Full Potential

Along with innovative mobile technologies, Samsung will present how it is advancing next-generation networks with AI at a private booth. As a global leader in virtualised and open networks, Samsung offers end-to-end software-based solutions to operators, empowering them to optimise their foundations to apply AI in every layer of their networks.

Key highlights of the booth include Samsung’s versatile virtualised RAN (vRAN) solution, its latest 5G radios and Samsung CognitiV Network Operations Suite (NOS), an, intelligent network automation solution. Diverse enterprise 5G use cases will be on display as well.

Samsung will also showcase its continued efforts in elevating software-based networks by leveraging its robust partner ecosystem, which spans servers, processors (CPUs, GPUs), cloud platforms, transport and more. Furthermore, visitors at the booth will see how Samsung CognitiV NOS can bring greater benefits to telecom operators across lifecycle management of its network from installation, operation to optimisation. As a set of diverse AI-powered applications, this automation solution works as a key enabler to boosting performance, increasing the energy efficiency of the network in a more intelligent manner.

One of the most eye-catching sections of the booth is the private 5G network zone. Samsung recently collaborated with Hyundai to complete the industry’s first end-to-end Reduced Capability (RedCap) trial over a private 5G network. Using Samsung’s advanced private 5G solutions, the companies proved the potential of next-generation industrial private 5G connectivity by improving the battery life and energy efficiency of 5G IoT devices.

This private booth[18] will be located in Fira Gran Via Hall 2.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[2] Compared to previous Galaxy S Series devices. Thickness measured from the top glass panel to the bottom glass panel.

[3] Requires internet connection and Google Account login. Service availability may vary by country, language, device model. Works on compatible apps. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.

[4] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[5] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[7] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[8] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[9] Service availability may vary by language, region or carrier. Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Accuracy of results is not guaranteed.

[10] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[11] Samsung Account may be required. Results may vary based on the images and the object you’re trying to remove, and the photography or filming condition. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[12] Samsung Health and Samsung devices are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or disease. Measurements are for your personal reference only. Please consult a medical professional for advice.

[13] Energy Score and Wellness Tips are available on Android phones (Android 11 or above) and requires Samsung Health app (v6.27 or above). Samsung Account login required. Service availability may vary by country, region, language. Energy Score and Wellness Tips do not act as a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[14] Sleep Insights is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[15] SmartThings available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[16] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[17] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.

[18] Invitation Only.