Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8

Samsung Electronics Co., Ltd. has announced that Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9, and Galaxy Watch Ultra2 are now available in Australia.

The local availability is live as Samsung Electronics Australia sets a new record – its most successful foldable pre-order to-date, with solid double-digit growth year on year. Attracting its highest number of new to Samsung switchers, with Galaxy Z Fold8 leading the mix. The latest Galaxy Z series have also seen an increase in younger Australians, influenced by the portability and pocketability of the foldable form factor. By colour, Graphite and Lavender were the most popular among Australians who opted for the Galaxy Z Fold8, while Violet Shadow and Graphite were preferred for the Galaxy Z Fold8 Ultra. Pink and Graphite were the top colour picks for the Galaxy Z Flip8.

Eric Chou, Vice President of Mobile eXperience at Samsung Electronics Australia, said, “We are committed to delivering Australians a mobile experience that goes beyond the hardware – spanning security, service, software and Galaxy AI – reflected in our latest, most complete Galaxy foldable and wearable line-up yet. Our all-new Galaxy devices are anchored by AI that aims to make everyday life more convenient and meaningful, while paired with our strong privacy assurance via our Knox-defence grade security solution. Most importantly, Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9 and Galaxy Watch Ultra2 each offer distinct experiences, designed for different Australian lifestyles, proudly reinforcing we invest in a holistic mobile experience that goes beyond the core use of a smartphone or smartwatch.”

Samsung Expands its Foldable Leadership with Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8

With seven generations of foldable innovation behind it, Samsung’s latest Galaxy Z Series offers devices designed for immersive entertainment, powerful productivity, and on-the-go creativity.

The all-new Galaxy Z Fold8 introduces a first-of-its-kind passport-inspired form factor that transforms how users consume content, seamlessly shifting between quick interactions and immersive viewing, reading and gaming. Lightweight and ready for everyday use, it combines Galaxy AI, powerful performance and an advanced dual 50MP camera system[1] in Samsung’s lightest Galaxy Z Fold device yet.[2]

For those seeking the ultimate foldable experience, Galaxy Z Fold8 Ultra delivers Samsung’s most advanced foldable yet. Featuring an expansive 8-inch display,[3] Ultra-grade camera capabilities, all-day battery life[4] and flagship performance, it is designed for Australians who want to create, multitask, and stay productive from anywhere.

Meanwhile, Galaxy Z Flip8 is Samsung’s slimmest and lightest flip phone ever,[5][6] weighing just 180g[7], and it brings together style, convenience and self-expression in a compact design. With a reimagined AI-powered FlexWindow, enhanced camera capabilities, and Samsung’s signature Flex Mode[8] experience, Galaxy Z Flip8 makes it easier to capture and stay connected on the go.

Across the new Galaxy Z Series, Samsung continues to enhance content creation with Galaxy AI-powered tools and camera features, including My FanCam[9] making it easier to capture, edit, and share content. The lineup also benefits from Samsung’s new Flex Titanium technology, delivering slimmer, stronger, and a more refined foldable.[10]

“For almost a decade, we have proudly pioneered the foldable category, and are thrilled with Australians’ overwhelmingly positive response to our latest Galaxy Z series, especially our Galaxy Fold8,” said Nathan Rigger, Head of Product, Mobile eXperience at Samsung Australia. “Our record foldable pre-order performance solidifies our continued confidence in the category, and drive to meet Australians evolving needs. With Galaxy Z Fold8, Galaxy Z Fold8 Ultra and Galaxy Z Flip8 we strive to transform the way Australians consume media, connect and express themselves, by setting new standards in performance and functionality.”

Galaxy Watch Ultra2 and Galaxy Watch9 Deliver Intelligent Health and Wellness Experiences

Galaxy Watch9, Galaxy Watch Ultra2

Samsung’s latest Galaxy Watch lineup offers Australians two distinct smartwatch options, designed to support everything from everyday wellbeing to high-performance training. Across both devices, Samsung’s latest AI-powered health features help users proactively manage key areas such as activity, recovery, cardiovascular health, and sleep.

Built for adventurers and high-performance athletes, Galaxy Watch Ultra2 is Samsung’s most advanced smartwatch yet. Designed to perform in demanding environments, it combines specialised sports tracking, health and wellness monitoring, and Samsung’s brightest watch display ever with up to 5,000 nits of peak brightness.[11] With a larger battery, enhanced durability, and powerful performance, Galaxy Watch Ultra2 is engineered to help users push further whether they’re training, exploring or tackling everyday challenges.

For those seeking an everyday wellness companion, Galaxy Watch9 delivers powerful insights in a lightweight and comfortable design. Featuring lasting battery, a bright display, and AI-powered health insights through Samsung Health[12] and Galaxy AI, Galaxy Watch9 helps users build better habits through effortless all-day tracking, and actionable insights.

“Health and wellness look different for everyone, which is why we’ve designed our latest Galaxy Watch line-up to support a broad range of Australian lifestyles, goals, and routines,” said Kylie Mason, Head of Wearables, Mobile eXperience, Samsung Electronics Australia. “Whether it’s pushing your limits outdoors with Galaxy Watch Ultra2 or building better everyday habits with Galaxy Watch9, these devices combine advanced health insights, AI-powered coaching, and all-day comfort to help Australians build better habits and stay on track.”

Australian Launch Events, Activations and Campaigns

To celebrate the Samsung collaboration with Sony Pictures’ “Spider-Man: Brand New Day”, Spider-Man recently paid a visit to two friendly neighbourhood Samsung Experience Stores in NSW and VIC.

At the Samsung Experience Store Chadstone on Saturday, 8 August, and the Samsung Experience Store Parramatta on Sunday, 9 August, fans had the opportunity to meet Spider-Man and capture the moment on the latest Galaxy Z Series devices.

Galaxy Experts were on hand to showcase why Samsung foldables are breakout stars, bringing the innovation and excitement of the Galaxy Z Series to life for customers.

See how Samsung flips into action for Sony Pictures’ “Spider-Man: Brand New Day” with a cinematic spot starring Jacob Batalon.

Samsung’s launch of the new Galaxy Z Series, Galaxy Watch9 and Galaxy Watch Ultra2 is supported by a national integrated marketing campaign expected to reach 96.7% of Australia’s Gen MZ audience.

The launch will feature landmark outdoor advertising across Melbourne and Sydney, including premium digital placements at Melbourne’s Emporium and Sydney’s Broadway & George precincts, complemented by more than 3,300 out-of-home panels nationwide spanning retail, transit and street furniture.

Samsung will also bring the Galaxy experience to consumers through a major retail presence at Melbourne’s Highpoint Shopping Centre, alongside content partnerships with leading creators and publishers across Twitch, ARN’s Footy & Friends and Mamamia’s The Spill, integrating Galaxy devices into entertainment, lifestyle and sporting conversations across Australia.

Availability

From August 14, Samsung Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9, Galaxy Watch Ultra2 are available to order in Australia, with pricing and colour options listed below:

Pricing

Additionally, New Galaxy Club in Australia – an upgrade and protection program – offers up to 50% of an eligible device’s recommended retail price back when customers move to an eligible next-generation Galaxy phone between 9 to 13 months after signing up. The program also includes Samsung Care+ for repairs and support, and it’s available with the Galaxy Z Series via Samsung.com/au on a monthly or one-year upfront plan.[13]

For more information about the Galaxy Z Series, Galaxy Watch Ultra2, and Galaxy Watch9, please visit: Samsung Australia Newsroom, and Samsung.com/au.

[1] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Weight may vary by country or region.

[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[4] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.

[5] Compared to previous Galaxy Z Flip models. Galaxy Z Flip8 measures 13.1mm when folded and 6.1mm when unfolded. Thickness measured from top to bottom of the glass at the thinnest point. The Z Flip8 measures 180g in weight and the Z Flip7 measures 188g.

[6] Compared to previous models.

[7] Weight may vary by country or region.

[8] Flex Mode supported at angles between 75° and 115°. Some apps may not be supported in Flex Mode.

[9] Results may vary depending on shooting conditions and environment. Accuracy of results is not guaranteed.

[10] Compared to previous Galaxy Z Fold models.

[11] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.

[12] Samsung Health is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.

[13] The ability to purchase New Galaxy Club (generally) is available to consumers only via Samsung.com and through the Enhanced Partnership Program (excluding the Samsung Staff Portal). It is not available to customers shopping on Samsung Business Shop. New Galaxy Club and Samsung Care+ are not insurance products. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ and New Galaxy Club promotion benefit, registration may be required. For detailed information, please visit https://www.samsung.com/au/new-galaxy-club/.

Samsung Electronics Co., Ltd. today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.

As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware, and game content companies. The event attracted 360,000 visitors last year, and this year, it is convening under the theme, “Games Spark Excitement for the Future.”

Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC, and console platforms. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, Samsung’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.

Notably, the Odyssey G8, launched in June 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre[1]. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium[2], minimising screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.

Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.

On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia, and Southwest Asia will compete for the championship.

[1] Refresh rate may vary based on the supported game content and the performance of the input source.

[2] G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.

Samsung Galaxy Z Fold8 Ultra, Fold8 and Flip8 open a new chapter in foldables with three distinct experiences designed for Ultra productivity, immersive discovery and self-expression

The line-up also includes Galaxy Z Fold8 Ultra, which brings Galaxy’s renowned Ultra standard to foldables with maximum productivity and content creation in a larger workspace. Galaxy Z Flip8 — the sleekest one yet — was built for expression and quick interaction on the go. Built on seven generations of foldable innovation and consumer insight, the new Galaxy Z series gives users more choice than ever, with three distinct experiences engineered to fit different needs.

Galaxy AI[1] has been optimised for each of these form factors. Across the line-up, every insight feels more actionable and every action feels more connected. Multitasking is easier on the larger screens of Galaxy Z Fold8 and Z Fold8 Ultra, while Z Flip8’s AI-native FlexWindow keeps relevant information and shortcuts within reach. And with partner AI experiences such as Gemini Intelligence, Galaxy gives users even more ways to get things done in fewer steps — with transparency, privacy and user control built in.[2]

“As AI becomes more agentic, mobile devices will become the most personal entry point to experiences that understand and adapt to each user,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “By setting a new standard for foldables, we are once again advancing the premium mobile experience and opening the next era of intelligence to more people.”

The All-New Galaxy Z Fold8 — A New Galaxy Fold Experience for Everyday Immersion

Galaxy Z Fold8 is reimagined for users who want a foldable that feels natural in the moments when curiosity turns into deeper discovery. Galaxy Z Fold8 introduces a form factor designed to move easily from quick interactions on the cover screen to deeper viewing, reading and gaming on the main display. With intuitive display ratios and long-lasting performance, Galaxy Z Fold8 makes it easier to get the most out of the content, stories and ideas that matter.

Built for Discovery

Galaxy Z Fold8’s display ratios are designed around the way people naturally consume content throughout the day. By adapting the screen to the content, Galaxy Z Fold8 creates a more immersive experience whether users are browsing, watching, reading or gaming. At just 201g[3], Galaxy Z Fold8 is Samsung’s lightest Galaxy Z Fold yet[4]. Despite its lightweight design, it combines the Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[5] with a larger 4,800mAh battery,[6] delivering smooth, responsive performance and lasting power so users can stay immersed longer.[7]

• When folded, the 10:16 cover screen feels familiar and comfortable for the short moments people return to most often, from messaging and social updates to browsing and short-form video.
• When unfolded, the 4:3 main display creates a larger canvas that helps users lose themselves in games and films.
• When rotated, the same display ratio becomes naturally suited to reading, giving users a more comfortable way to settle into articles, e-books and long-form content without carrying another device.
• Together, these display ratios are designed around the way people naturally consume content, helping Galaxy Z Fold8 feel more immersive whether users are quickly checking in or settling in for longer sessions.

A Display Engineered from the Inside Out

Across the new Galaxy Z series, expert display engineering serves as the foundation for a more refined foldable experience, supporting slimmer designs, greater strength and more seamless viewing.

Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to help make foldables thinner while maintaining strength. Combining a titanium-alloy film with an enhanced titanium plate

• Samsung’s new Flex Titanium technology introduces a titanium-based display structure designed to make foldables thinner without compromising their strength. By combining a titanium alloy film with an enhanced titanium plate, Flex Titanium helps strengthen display support, absorb pressure and impact, and reduce crease visibility over time. This structure also refines the way the device opens, balancing hinge mechanics, display tension and magnetic force to make unfolding feel smoother, lighter and more natural.[8]
• With up to 3,000 nits of brightness, the main screen stays vivid and easier to see even in outdoor settings.

A Clear and Versatile Camera Experience

Galaxy Z Fold8 is designed to help users capture and share the moments that catch their attention. Whether it’s a sweeping landscape, a group shot or a spontaneous moment on the move, Galaxy Z Fold8 makes everyday photography and video feel easier to capture, edit and share.

Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

Galaxy Z Fold8’s Dual 50 MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives

• Dual 50MP cameras deliver consistent high-resolution detail across wide and ultra-wide perspectives, helping preserve image quality across different scenes and shooting conditions[9].
• Dual Recording lets users capture both sides of the moment while previewing themselves through the cover screen, making reactions and shared experiences easier to frame.
• My FanCam[10] automatically tracks a selected subject and reframes footage into a preferred aspect ratio, turning dynamic scenes into social-ready videos with less manual editing.

Galaxy Z Fold8 Ultra — The Ultra Foldable Built for Maximum Productivity

Ultra represents Galaxy’s highest standard for performance, capability and innovation. With Galaxy Z Fold8 Ultra, that standard meets Samsung’s most advanced foldable design. Its expansive 8-inch main display[11] opens up a productive workspace for multitasking, while its advanced camera system and long-lasting battery help users create throughout the day[7]. All of this comes in Galaxy’s slimmest Z Fold design yet[12] — measuring just 4.1mm when unfolded and weighing 215g[3], it pushes the standard for productivity on the go.

Professional-Grade Creativity with an Ultra-Level Camera System

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

Galaxy Z Fold8 Ultra is built to give creators more freedom from capture to edit, with an Ultra-level camera system and creative tools that make high-quality content easier to produce from one device.

• The 200MP main camera system captures rich, detailed photos with greater clarity, and is now enhanced with High Dynamic Range capability in 200MP mode for more true-to-life images[9].
• A new 50MP ultra-wide camera brings greater detail and clarity to wider scenes and macro shots[12], giving users more flexibility when capturing landscapes, interiors, group shots and close-up details.
• Improved Nightography[9] helps photos and videos look brighter and clearer in low light, so users can capture standout moments even in challenging lighting conditions.
• For advanced creators, 8K video recording through the new APV codec gives users greater flexibility and quality for editing and production workflows, while Cine LUT adds cinematic colour and tone control directly from a mobile device.

Power, Battery and Cooling Built for All-Day Productivity

Galaxy Z Fold8 Ultra is engineered to stay fast, responsive and reliable through the most demanding workloads, from heavier multitasking and content creation to AI-powered workflows.

• With Snapdragon 8 Elite Gen 5 for Galaxy[5] at its core, Galaxy Z Fold8 Ultra delivers the performance users need to switch between apps, work across a larger screen and keep demanding tasks moving smoothly.
• A 5,000mAh battery[13] helps users stay productive for longer[7], supporting a full day of work, creation and entertainment in a slimmer foldable design.

Galaxy Z Fold8 Ultra’s larger 5,000 mAh battery  helps users stay productive for longer,  helping to support a full day of work, creation and entertainment in a slimmer foldable design.

• Galaxy Z Fold8 Ultra introduces a new dual-path charging architecture, combined with 45W fast charging, helping distribute power more efficiently across the battery system for faster, more stable and reliable charging throughout the day[14].
• Galaxy Z Fold8 Ultra uses an expanded graphite cooling structure, engineered for improved thermal conductivity, helping to dissipate heat more effectively to keep the device during demanding tasks.

Galaxy Z Flip8 — The Sleekest, Most Expressive AI-Native Flip Experience

Galaxy Z Flip8 is built for users who want their phone to feel as dynamic as they are. Designed around quick interactions, personal expression and AI-native experiences, Z Flip8 brings the power of Galaxy AI closer to everyday moments through a reimagined FlexWindow and uniquely flexible Flip form factor. Weighing just 180g[3] and with a thickness of only 6.1mm, Samsung’s slimmest and lightest Flip[15] brings information, actions and creativity closer to everyday moments.

A Smarter, More Intuitive FlexWindow Experience

Galaxy Z Flip8 reimagines the FlexWindow as an AI-native everyday interface, bringing information, actions and assistance closer to the moments users need them most.

• The new FlexWindow brings apps, insights and actions directly to the cover screen, helping users access information, AI-powered features and connected tasks in fewer steps.
• Now Brief[16] on FlexWindow home brings timely insights and next steps, helping users move from glanceable information to action at the right moment.
• Now Nudge[17] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Galaxy Z Flip8 also makes automation through Gemini Intelligence easier to access from the FlexWindow11, allowing users to complete connected actions through side-key activation or natural voice requests.

FlexCam Unlocks a More Expressive Flip Selfie Experience

Galaxy Z Flip8 enhances Samsung’s signature Flip camera experience, turning everyday moments into more expressive content through flexible shooting angles, real-time previews and Flip-only creative experiences. From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Galaxy Z Flip8 helps users create, check and share polished moments without setting up extra equipment.

From hands-free shooting and real-time preview to cover-screen selfie videos and Flip-only mirror selfies, Flip8 helps users create, check and share polished moments without setting up extra equipment.

• A 50MP camera with ProVisual Engine delivers Galaxy Z Flip’s most advanced selfie experience, helping users capture detailed portraits and everyday shots with natural skin tones, dynamic bokeh and standout detail[18].
• Flex Mode[19] makes hands-free shooting easy from a wide range of angles, while Camcorder Grip with Zoom Rocker provides a more comfortable, stable hold when capturing dynamic shots on the move.
• Super Steady[20] — now with a Horizontal Lock option — helps keep footage smooth and consistently framed, whether filming action-filled moments or on-the-go selfie videos.
• FlipShot lets users personalise the FlexWindow and capture more expressive mirror selfies, while Mirror View gives users a realistic mirror-like view for quick look checks before taking a photo or heading out.

A New Class of Agentic Experiences Optimised for Foldables

As the most personal device people carry, the phone has become the primary entry point where AI meets users — and the new Galaxy Z series sets the tone for the next generation of mobile AI experiences. Galaxy AI now works across more apps and services, with experiences optimised for foldable form factors. By understanding what matters to each user and helping turn insights into action, Galaxy AI becomes more personal, proactive and useful throughout the day.

Now Nudge helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.

• Now Brief[16] helps users stay informed with personalised insights tailored to their routines, interests and daily needs through expanded scenarios, customisable briefing cards and personalised recommendations. It now also surfaces security and privacy insights, helping users stay on top of potential risks and protective actions.
• Now Nudge[17] helps turn insights into action. When plans begin to take shape in a conversation, AI can surface relevant next steps such as checking a schedule, finding a place or saving a location. On foldables, users can continue the conversation side by side on larger displays.
• Gemini Intelligence[21] helps users move from request to result with fewer steps. Users can simply describe what they need or even add screen or image context. With Gemini Notebook, users can bring together notes, images, recordings, files and documents in one persistent workspace to help users collect, organise and develop their ideas. Drag-and-drop support in Split view makes the workflow even more intuitive, allowing users to easily add multiple files and images and turn their content into audio overviews, infographics, reports, meeting recaps, visual summaries, documents and more.
• AI experiences become more connected and contextual when the new Galaxy Z series is connected with Galaxy Watch Ultra2 and Galaxy Watch9. From wellness insights to daily routines and connected actions, Galaxy AI helps users move more seamlessly between devices with timely personalised support throughout the day.

Together, these experiences show how Galaxy AI is becoming a more capable and proactive companion, helping users accomplish more with less effort. Across the line-up, foldable form factors make these experiences easier to access throughout the day.

Security and Privacy Built Into the Experience

As AI becomes more personal and agentic, trust continues to be a critical foundation of the experience. Users need to know how their data is used, understand what AI is doing on their behalf and stay in control of the choices that shape their experience. With the new Galaxy Z series, Samsung builds that trust into the device from the start, helping to keep personal data secure while giving users transparency, choice, and control over how their information is used.

Samsung Knox protects every Galaxy device from the chip up, with a multi-layered approach that includes on-device personalisation, user-controlled cloud processing, as well as future-ready protections such as ecosystem-wide protection through Samsung Knox Matrix. For on-device AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To protect PDE, Knox Enhanced Encrypted Protection creates encrypted, app-specific storage environments and Knox Vault adds a tamper-resistant physical layer for sensitive information[22]. These system level protections work together with Advanced Intelligence settings and Personal Data Intelligence to help users control how AI features manage and use personal data.

One UI 9.0 also introduces a new AI Assistant Activity dashboard. Instead of moving across multiple apps and services to understand what happened, users can review AI actions in one place and navigate directly to the relevant agent for additional context and settings. The new Galaxy Z series also brings enhanced Privacy Alerts that proactively notify users about potential privacy risks, including unnecessary attempts to access background permissions, helping them respond before those risks become invisible.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. Together, these advancements are designed to make AI not only more capable, but more understandable and controllable. By giving users greater transparency, clearer choices and strong protections, the new Galaxy Z series helps ensure that more personal AI experiences remain grounded in trust.

Getting Started with the New Galaxy Z series

Galaxy Z Fold8 Ultra, Z Fold8 and Z Flip8 are available for pre-order in Australia starting tomorrow, July 23. All models will be available in Graphite and Cream, with Violet Shadow exclusive to Galaxy Z Fold8 Ultra, Lavender to Galaxy Z Fold8 and Pink to Galaxy Z Flip8. Online exclusive colours[23], [24] include Green Shadow for Galaxy Z Fold8 Ultra, Pistachio for Galaxy Z Fold8, and Mint for Galaxy Z Flip8.

The new Galaxy Z series will bring the benefits of advanced AI closer to users’ daily lives by providing a 6-month free trial of Google AI Pro,[25] including 5 TB of cloud storage — equivalent to $32.99AUD per month. With the expanded access to Google’s most capable AI models, users can boost their productivity and creativity on the foldable screen anytime they want.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices. With the updated Smart Switch, iOS users can scan a QR code on their current device and wirelessly transfer data without downloading additional apps. Smart Switch can also transfer Samsung and Google accounts, accessibility settings, eSIM data, passwords, passkeys and more, reducing the time required to set up a new device. With Quick Share’s new AirDrop compatibility[26], sharing files between iOS and Galaxy devices is now seamless in both directions.

Switching to Galaxy is now easier than ever, thanks to a more seamless migration experience across a wider range of devices.[27] With the updated Smart Switch, iOS users can scan a QR code on their current devices and wirelessly transfer data without downloading additional apps.

For more information about the new Galaxy Z series, please visit: Samsung Australia Newsroom or Samsung.com.au

Specifications

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[2] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC.

[3] Weight may vary by country or region.

[4] Compared to previous Galaxy Z Fold models, including Z Fold and Z Fold Ultra models. The H8 measures 210g in weight.

[5] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[6] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4660 mAh for Galaxy Z Fold8.

[7] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.

[8] Compared to previous Galaxy Z Fold models.

[9] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[10] Results may vary depending on shooting conditions and environment. Accuracy of results is not guaranteed.

[11] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle and 6.5” accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[12] Compared to previous models.

[13] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[14] Super Fast charger sold separately.

[15] Compared to previous Galaxy Z Flip models. Galaxy Z Flip8 measures 13.1mm when folded and 6.1mm when unfolded. Thickness measured from top to bottom of the glass at the thinnest point. The Z Flip8 measures 180g in weight and the Z Flip7 measures 188g.

[16] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[17] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[18] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects. AI Bokeh effect is available only in Portrait mode. AI Bokeh photos are currently available at 12MP resolution.

[19] Flex Mode supported at angles between 75°and 115°. Some apps may not be supported in Flex Mode.

[20] Super Steady results may vary depending on editing method and/or shooting conditions.

[21] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC.

[22] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications. KEEP is available on Galaxy smartphones and tablets with One UI 8 or later.

[23] Exclusively available on Samsung.com.

[24] Colour availability may vary depending on country or carrier.

[25] Gemini is a trademark of Google LLC. By subscribing, you agree to terms for Google One, YouTube and offers. See how Google handles data. Age limits (18+), language availability, system requirements and other restrictions may apply. The Google AI Pro plan offer is available to users with the purchase and activation of an eligible Samsung Galaxy Z Flip8, Galaxy Z Fold8 Ultra, or Galaxy Z Fold8 before 11:59pm AEST Aug 1, 2027. Offer does not apply to: Google One users subscribed to an add-on, Google One users subscribed to a higher tier plan than the one being offered, Google One users on a family plan who are not the plan manager, Google One users who have a Google One subscription through a third party or affiliate, or Google One users who are a discounted Pixel bundle subscriber. Redeem the offer by 11:59pm AEST Aug 1, 2027. Valid form of payment required at sign-up, but you will not be charged until the trial period expires. Unless cancelled earlier, Google One will charge $32.99 (AUD) after the trial ends, billed on a recurring monthly basis. Cancel anytime. No refunds for partial billing periods, except as required by applicable law. Return of purchased device may result in cancellation of subscription. See full terms at https://one.google.com/offer/terms-and-conditions/SamsungAIPro

[26] Quick Share feature between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, Galaxy Books released in 2020 or later. Requires Samsung Account and Wi-Fi and Bluetooth connection. To share with Apple devices, a Galaxy device with Quick Share app version 13.8.51.27 or later and Google Play services version 26.11.xx or later is required. As of July 2026, “Share with Apple devices” is supported on Galaxy S26 series, Galaxy Z Fold8 Ultra, Galaxy Z Fold8 and Galaxy Z Flip8 and will be expanded to select flagship models in the future. Galaxy S26 series requires a software update. Availability subject to change. Compatibility supported only by Google. Must be within Bluetooth distance. AirDrop® is a registered trademark of Apple Inc. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with iOS devices. Your phone may temporarily disconnect from Wi-Fi networks when searching for or sharing with Apple devices.

[27] Wired transfers from Android devices require the receiving device to have Android 6.0 or later and the sending device to have Android 6.0 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 6.0 or later and the sending device must have Android 6.0 or later.  Open Smart Switch Mobile in “Settings” on the receiving Galaxy device or download the Smart Switch Mobile app from the Galaxy Store. Data, content and apps available for transfer may vary by transmission method. Wired transfers from iOS require the receiving device to have Android 17 or later and One UI 9 or later, and the sending device to have iOS 26.6 or later. Transfers can be completed without a cable through a wireless connection. For wireless connections, the receiving device must have Android 17 or later and the sending device must have iOS 26.6 or later. Availability of eSIM transfer may vary by carrier. A detailed list of available carriers can be found at https://samsung.com/esim-support.

[28] Terms and conditions apply. Availability may vary by carrier, country or region. Check device trade-in eligibility on the Trade-in page.

[29] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/au/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

As AI evolves from text-based prompts to multimodal understanding, Galaxy devices are becoming smarter — able to get what you’re looking at and respond to situations. The camera is at the heart of this transformation. More than just a tool for capturing images, coupled with enhanced AI-powered features, the Galaxy camera is now part of the intuitive interface that turns what users see into understanding and action.

When paired with the flexible, expansive screen of a foldable, this experience becomes even more powerful, dynamic and immersive. Because innovation means nothing without trust, Samsung Knox is built into the new device, helping to ensure that data is protected.

Stay tuned. The camera will only get smarter — helping users capture life’s moments more vividly and make everyday experiences more seamless, personal and impactful.

The Ultra experience is ready to unfold.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

Introduced in 2019, the first Galaxy Fold was a completely new form factor that combined the portability of a smartphone with the extensive productivity of a tablet — challenging conventional perceptions of what a smartphone could be. Driven by the bold vision that foldable phones could reconcile two seemingly conflicting demands—large screens and true portability—Samsung looked to other industries for inspiration and proving that smartphone displays, too, could fold. It was a synthesis of creativity and productivity that unlocked new possibilities – from seamless multitasking on the go to immersive content creation.

But smartphones are constant companions that we tuck into our pockets, use with one hand and take everywhere we go. So it’s only natural that users desire a foldable device that is as easy to carry as it is to use. To that end,  Samsung engineers and designers are refining each generation of the Galaxy Z series to be thinner and lighter and than the last.

*Image simulated for illustrative purposes

This year, that journey reaches a new milestone. The newest Galaxy Z series is the thinnest, lightest and most advanced foldable yet – meticulously crafted and built to perform.

The Ultra experience is ready to unfold.

That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.

Squeeze onto a crowded subway train for your evening commute with the device folded in hand and use voice controls to have AI[1] find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life—all without weighing you down.

With industry-leading hardware, cutting-edge performance and seamless AI integration optimised for the foldable format, it’s what users have come to expect from Galaxy Ultra.

And when it unfolds, it transforms– into a more immersive entertainment hub, a spacious workspace, or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.

The Ultra experience is ready to unfold.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

With foldable smartphone shipments expected to reach 16 million units worldwide[2] – an increase of 73% year on year – the form factor is rapidly becoming mainstream, and shipments are expected to grow to 26 million units in 2023. The ease of multitasking on a large screen, and the powerful app optimisations for foldable devices, are helping drive adoption among enterprise users.

Benefits of Foldables for Enterprise Users

As companies shift towards work-from-anywhere policies, they are looking to technology for new ways to maximise productivity. Foldables have particularly attracted the financial services industry, where 74%[3] of a sample group of financial advisors say staying connected via mobile apps is important or critical.

“Samsung Galaxy foldable smartphones were created to open up opportunities for new ways to work and explore creativity,” said KC Choi, EVP and Head of Global Mobile B2B Team, MX Business at Samsung Electronics. “This rapid growth in investment demonstrates our enterprise customers’ need for meaningful innovations to enhance workforce productivity.”

The Galaxy Z Fold4 – Samsung’s fourth-generation foldable smartphone – is a multi-tasking powerhouse ideal for business use. Despite its pocket-friendly dimensions, it offers a large, expansive sized screen, making it easier to get things done compared to some smaller traditional smartphone screens.

The Galaxy Z Fold4’s expansive screen offers a large working area, well suited to make the most of features from desktop computers. The perfect tool for juggling multiple tasks and pairs of apps, the PC-like Taskbar enables users to manage, launch and switch between apps, all without interrupting work.

The huge screen space is also a natural fit for working with Multi Windows. The Galaxy Z Fold4 can open up to three apps at once, including two of the same app for side-by-side comparisons.[4] For example, users can respond to Gmail while viewing two Chrome browser tabs, just like working at a desk with multiple screens.

The Galaxy Z Fold4 also adapts to workflow needs. Flex Mode not only provides a hands-free experience for major video conferencing tools, it can now support dedicated e-signature or note-taking capabilities on partner apps using S Pen.[5]

Powerful Partnerships That Enhance the Experience of Foldable Devices

These experiences have been popular across many sectors of businesses and industries. In the current market, competition is fierce, especially in the financial services sector. Professionals need the best tools to help them maintain consistency and routine, even while working remotely.

Their devices must support complex workflows, including alerts, research, charts and portfolios, and give them the power and productivity advantage they need to stay competitive. Working with industry-leading partners, Samsung has enhanced Galaxy Z Fold4’s utility in unique ways, leading to wide adoption of foldables for enterprise use.[6]

According to a recent survey, the Bloomberg Professional app^[7] is the most used financial services app by investment professionals, such as traders, analysts and portfolio managers.[8] It takes advantage of the Galaxy Z Fold’s unique form factor to enable financial professionals to access Bloomberg’s market data, analytics, news, and communications on the go in an intuitive and immersive way, while preserving the user experience and functionality with which they are familiar. On Samsung Galaxy Z Fold4, the Bloomberg Professional app’s adaptive layout provides for easy continuity and multitasking on the go. Users can effortlessly switch from the cover screen, ideal for quick Instant Bloomberg (IB) conversations, to the large screen that makes it easier to read news stories, monitoring real-time market data, browse portfolios or perform chart analysis. This allows financial professionals to do familiar work in an enhanced way on their foldable device.

Image simulated for illustrative purposes. Natural fold on main screen may be visible

DocuSign,[9] which offers the world’s leading e-signature solution and is used by 24 of the top 25 Fortune 500 Financial companies[10] has also been optimised for Android 12L. The Galaxy Z Fold4 takes the hassle out of signing agreements on large screens. Users can now quickly drag and drop email attachments in multi-view mode directly into DocuSign eSignature, seal deals quickly on the go with Samsung’s S Pen[11] and the dedicated Flex Mode signature.

Image simulated for illustrative purposes. Natural fold on main screen may be visible

And, for the financial professionals constantly in and out of the office, DocuSign created a PC-Like experience using Samsung DeX mode. Simply connect the device to a monitor and thanks to DocuSign’s high-resolution support and adaptive design approach, professionals receive the same grade experience for any screen size or orientation.

Samsung also collaborated with IBM[13] to address challenges financial professionals may face helping clients while working from anywhere. IBM iX, the experience design partner within IBM Consulting, worked with a leading financial institution to develop the mobile experience, helping wealth advisors quickly access and manage market and portfolio information. The integration of Samsung DeX and S Pen[13] enables users to interact with data, drag and drop files between apps, translate handwriting to text and even capture digital signatures in a full desktop-like environment on their foldable device. Samsung’s philosophy of openness also enabled the incorporation of other popular applications for video conferencing, client contacts, email and schedules within a multi-app interface.

Image simulated for illustrative purposes. Natural fold on main screen may be visible

Image simulated for illustrative purposes. Natural fold on main screen may be visible

Samsung is committed to working with industry-leading partners to create new mobile experiences, and collaborating more closely in coming months to take advantage of ground-breaking technologies like foldable smartphones.

[1] According to internal data. Figures comparing period from January to October 2022, to January to October 2021.

[2] Source: Counterpoint Research https://www.counterpointresearch.com/foldable-smartphone-shipments-2022/

[3] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[4] Certain apps may not support Multi Active Window.

[5] S-Pen Fold Edition sold separately from Galaxy Z Fold4

[6] Compared to Galaxy Fold3

[7] Bloomberg Professional requires separate app installation and a Bloomberg Terminal subscription for use. Availability may vary by market and model.

[8] Source: Coalition Greenwich, “The Modernization of Mobile Apps: Financial Markets Professionals Seek Continuity of Experience.” October 2022.

[9] DocuSign requires separate app installation for use. Availability may vary by market and model.

[10] Source: DocuSign, “About DocuSign” https://www.docusign.com/company

[11] S-pen Fold Edition sold separately from Galaxy Z Fold4

[12] IBM’s apps and services may require separate app installation for use. Availability may vary by market and model.

[13] S-pen Fold Edition sold separately from Galaxy Z Fold4