Samsung displaying its comprehensive gaming ecosystem at Gamescom 2026 in Cologne, Germany

Samsung Electronics Co., Ltd. today announced that it will be displaying its comprehensive gaming ecosystem spanning PC, console, and mobile games at Gamescom 2026, which is one of the world’s largest gaming events taking place in Cologne, Germany from 26 – 30 Aug.

Across a 1,090-square-meter exhibition space, Samsung will present its full package of gaming devices under its theme of “#PlaySamsung,” which includes gaming monitors, mobile devices, and SSDs. The experience will offer visitors hands-on experiences with popular game titles across a variety of genres and play environments.

Samsung is welcoming visitors to #PlaySamsung to experience the full package gaming experience.

“In this day and age, gaming goes far beyond the games themselves to encompass high-quality, personalised gaming experiences,” said Stephanie Choi, Executive Vice President and Head of the Global Brand Center at Samsung Electronics. “Through our integrated ecosystem we’re presenting at Gamescom 2026, Samsung is providing users with a way to take their gaming to the next level.”

Samsung will also unveil its 2027 Odyssey gaming monitor lineup and new portable SSD products at Gamescom, demonstrating how its broad portfolio of devices and technologies delivers more immersive and connected gaming experiences.

Full Gaming Lineup Spanning Monitors, Televisions, Mobile Devices, and SSDs

The space will consist of four dedicated exhibition zones: the Odyssey Zone, Galaxy Zone, Gaming Hub Zone, and T1 Zone. Each will be tailored to different products and gaming environments, allowing visitors to explore a variety of gaming scenarios firsthand.

Samsung’s Odyssey Zone featuring comprehensive lineup of gaming devices to deliver high-quality gaming experience.

The Odyssey Zone will bring together a comprehensive lineup of gaming devices centered around Samsung’s gaming monitors, as well as high-performance SSDs and headsets designed to deliver high-quality gaming experiences. Featured products include:

• Odyssey G8 (model: G80HS), Samsung’s first 6K gaming monitor.
• Odyssey OLED G8 (model: G80SH), featuring 4K resolution and a refresh rate of up to 240
• Odyssey 3D (model: G90XF), the glasses-free 3D gaming monitor.

Samsung will bring Call of Duty: Modern Warfare 4 to its booth for an early hands-on experience during Gamescom 2026.

Visitors can experience Samsung’s latest Odyssey gaming monitors by playing popular titles including Activision’s Call of Duty®: Modern Warfare® 4, Pearl Abyss’ Crimson Desert and CD PROJEKT RED`s Cyberpunk 2077, which features HDR10+ GAMING[1] to provide vivid graphics that capture the developers’ original intent. Cyberpunk 2077 and Cronos: The New Dawn will be available to play on the Odyssey 3D gaming monitor, as well. Additionally, the Odyssey Zone will highlight the high-performance 9100 PRO SSD — designed to enhance gaming performance. Together, these products will allow visitors to experience the synergy across Samsung’s gaming devices for a more vivid and immersive gaming experience.

Odyssey Zone will feature the 91000 Pro SSD designed to enhance gaming performance.

At the Galaxy Zone, visitors will be able to explore Samsung’s mobile gaming ecosystem, designed to enable fast and seamless gaming anytime, anywhere. Featured products include:

• Galaxy Z Fold 8 Ultra and Galaxy S26 Ultra, powered by a customised mobile processor —Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[2] to deliver powerful gaming performance
• Galaxy Buds 4 Pro, which includes a low-latency gaming mode.
• New ultra-fast and portable SSD products with next-generation interfaces.

Samsung’s Galaxy phones designed for seamless gaming experience anytime, anywhere.

Visitors will be able to try the mobile devices firsthand with globally popular games across a variety of genres, including Genshin Impact, Asphalt Legends, Honor of Kings, and more.

Experience the console free gaming experience at Samsung’s Gaming Hub at Gamescom 2026.

Meanwhile, at the Gaming Hub Zone, visitors will be able to experience Samsung Gaming Hub, which enables direct access to cloud gaming through compatible televisions and monitors without connecting to a separate console or downloading games. Products on display include the Samsung OLED TV (S95H model), and Galaxy S26 Ultra.

Samsung has also partnered with global esports team T1 to present the T1 Zone, where visitors will be able to try the equipment used by world-renowned League of Legends player “Faker”, Sang-hyeok Lee.

Visitors can use the same gaming equipment as renowned League of Legend player “Faker” in Samsung’s T1 zone.

Bringing the Energy of Korean PC Café Culture to Gamescom Through a Variety of Events

Samsung is also bringing the atmosphere of a Korean PC café to Gamescom 2026, creating a unique experience space for global visitors interested in K-culture.

Beyond showcasing its latest technology, the company will host a variety of on-site programs and participatory events including influencer gaming matches and product-reveal events. Visitors can register on the web application and complete missions throughout the booth to earn points redeemable for rewards, such as popular Korean snacks.

Samsung is also preparing a Spatial Signage event, which will utilise glasses-free 3D displays to create immersive experiences. When visitors stand in front of the display after selecting a T1 team member, Spatial Signage will create the impression of meeting that player in real time.

On 27 – 28 Aug, the World Finals of the #PlayGalaxy Cup in PUBG Mobile will take place on a stage within the booth as 10 elite teams who advanced through global preliminary rounds compete to determine the champion. The stage will host a variety of programs, including a special match between popular gaming influencers, an interactive racing program, and SSD influencer talks.

On 27 Aug, Samsung will also unveil the full lineup of 2027 Odyssey gaming monitors featuring industry-first technologies and launch its new portable SSD products.

[1] To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content.

[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

Managing warranties and coverage for a Galaxy mobile phone, Galaxy Watch, Galaxy Buds, and Galaxy Tab can be a hassle. That’s where Warranty and care comes in. Introduced with One UI 9, it brings essential device management features together in one place, letting users check warranty status, run diagnostics, book repairs, and get support in just a few taps — all without leaving Settings.

Here’s a closer look at what Warranty and care, available with One UI 9 on Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8 offers.

Check Warranty Status Across Galaxy Devices

Keeping track of warranty periods and expiration dates across Galaxy devices isn’t always easy. Warranty and care consolidates this information in a single hub.

Access Warranty and care instantly from Settings. Actual UX/UI may vary. Visuals are for illustrative purposes only.

Available in Settings, Warranty and care displays information[2] about the device in use at the top of the screen — including remaining warranty period and eligibility for Samsung Care+ enrollment.[3] Below, users can find the same details for other Galaxy devices linked to their Samsung account, making it easy to check warranty and coverage status across their Galaxy ecosystem.

For added convenience beyond the standard warranty, users can easily explore and enrol in a Samsung Care+ plan that matches their needs.

Resolve Device Issues With Diagnostics and Bixby

When something doesn’t feel quite right, quickly finding out what’s wrong can make all the difference. The built-in Diagnostics feature checks the device — including its battery, charging, sensors, touch response, and connectivity — to help pinpoint the issue and guide users to the next step, whether that’s a suggested solution or a repair request.

Bixby offers customised responses to your inquiries. Actual UX/UI may vary. Visuals are for illustrative purposes only.

Users can also access Bixby[4] from Warranty and care to ask about an issue and get help on the spot. For example, if a user asks, “My battery is draining too fast. What should I do?” Bixby can walk them through possible solutions step by step. It’s a convenient way to get answers to everyday questions without switching screens.

Book Repairs and Check Estimated Costs in One Place

When professional help is needed, users can tap “Request a repair” to book a repair at a Samsung-authorised service center without having to make phone calls. All repairs are carried out by Samsung-certified technicians using genuine parts. If users are unable to visit a service center, they can start remote support from the same screen and get help directly on their device.

Warranty and care also makes device care service information easy to check. After selecting an issue, users can view estimated repair costs[5] for major parts alongside the cost of the same repair with Samsung Care+. This comparison helps users weigh their options and decide whether additional protection is worthwhile.

Repair estimates on main parts can also be verified. Actual UX/UI may vary. Visuals are for illustrative purposes only.

Protect Device Value for the Long Term

By bringing warranty information, diagnostics, support and repair services together, Warranty and care provides Galaxy users a simpler way to manage their devices for added peace of mind. Checking the feature during setup makes it easier to know where to turn if an issue comes up later — from running diagnostics and asking Bixby or a chatbot for help to requesting a repair. With these essential services close at hand, users can keep their devices in good condition for longer and help preserve their value.

[1] Available features in Warranty and care menu may differ by country/region.

[2] Warranty information is available only for devices registered to a Samsung account.

[3] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit , please visit https://www.samsung.com/au/offer/samsung-care-plus/. Care at home : When in need of Samsung Care+ services, contact the local customer services center in advance for Samsung Care+ availability.

[4] Ask Bixby features and supported content may vary by country or language. Bixby is provided for general guidance only and may not always be able to identify, diagnose or resolve issues. Outcomes can vary depending on the information provided, and Bixby’s responses should not be relied on as a complete or definitive solution. For complex, urgent or unresolved matters, please contact Samsung customer service.

[5] Availability of estimated repair costs may vary by device model or region.

Galaxy Z Fold8 Ultra may be most recognisable for its 8-inch folding main display, but the device’s real benefit is more than simply having a larger screen.

Building on established Galaxy tools such as Multi Window[1] and Samsung DeX, new context-aware experiences for foldables such as Now Nudge[2] help keep more of a task visible and make it easier to move from one step to the next without constantly switching apps. Whether you’re researching, planning a trip, or editing content, Galaxy Z Fold8 Ultra adapts to the way you work, helping you accomplish more from a single device.

Why Is Galaxy Z Fold8 Ultra Good for Productivity?

Galaxy Z Fold8 Ultra can transition from its 6.5-inch cover screen to its expansive 8-inch main screen[3] without losing your place. Start with an app while the device is folded, then open it to continue right where you left off with more room to examine a photo, comfortably review a spreadsheet, or work across supported apps side by side.

The Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy,[4] 5,000 mAh battery,[5] and expanded graphite cooling structure help keep the device responsive during demanding multitasking, content creation, and AI-powered tasks. Galaxy Z Fold8 Ultra is like a mobile workspace that can adapt to the task at hand.

How Do I Use Multiple Apps at Once?

Multi Window lets you run supported apps side by side on the main screen. Galaxy Z Fold8 Ultra supports two-way and three-way split view, and you can resize the individual windows to suit your task. Check your calendar while replying to a message, search the web while reviewing a presentation, or use a calculator while reviewing your budget. You can also open supported apps in pop-up view when you want a movable, resizable window over your existing workspace.

You can even quickly access frequently used apps from the Taskbar at the bottom of the main screen, like you would on a tablet. If you regularly use the same apps together — such as Calendar and Messages — you can save them as an app pair and reopen the combination in split view with one tap. 

What is Now Nudge and How Does it Work?

With Now Nudge, Galaxy Z Fold8 Ultra automatically recognises what you’re doing and proactively suggest what you might want to do next. For example, if you’re messaging about meeting up with a friend for dinner, it might suggest adding it to your calendar. When you tap to open your calendar app, the conversation stays visible on one side of your screen, helping you move forward without losing context or manually switching between windows.

What Is Samsung DeX and How Does It Work on Galaxy Z Fold8 Ultra?

Samsung DeX makes it possible to use Galaxy Z Fold8 Ultra in a desktop-like workspace. Connect a monitor, keyboard, and mouse[6] to work across multiple apps in resizable windows, use a desktop-style taskbar and navigate with a cursor for a complete mobile workstation.

Galaxy Z Fold8 Ultra is now available for pre-order in Australia  with general availability starting August 14, 2026.  To offer Aussies more value, New Galaxy Club is offering a trade-in credit worth 50% of the RRP of their Galaxy Device when they upgrade to an eligible new Galaxy Device 9 to 13 months after enrolling into the New Galaxy Club Program.[7]

For more information on the Galaxy Z Fold8 Ultra, please visit: Samsung.com/au.

[1] Certain applications may not support Multi Window

[2] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[3] Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[4] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[5] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4854 mAh for Galaxy Z Fold8 Ultra.

[6] Sold separately.

[7] Terms and conditions apply. Availability may vary by carrier, country or region. Check device trade-in eligibility on the Trade-in page.

With only two days left of the pre-order period remaining, the latest Galaxy Z series is on track to achieve its most successful pre-order result to date, driven by an overwhelmingly positive response to the brand new Galaxy Z Fold8.  Australians can continue to pre-order the new Galaxy devices until 11:59PM AEST Thursday, 13 August, giving consumers the opportunity to secure technology designed to adapt to their individual lifestyles before general availability.

Amongst those who said they would buy a Foldable from Samsung, 65% said they would do so because they felt Samsung is a trusted brand [2] . After pioneering the foldable smartphones category almost a decade ago and leading the foldables category through seven generations of innovation, Samsung’s latest Galaxy Z series represents its most complete foldable lineup yet, giving Australians a choice of devices tailored to different lifestyles and priorities.

According to Samsung research, 84% of Australians say size, portability and the ability to fit inside a pocket, purse or wallet are among the most important factors when choosing a smartphone[3]. As Australian consumers increasingly look for devices that are easier to carry without compromising capability, foldable phones are reshaping expectations around smartphone design.

Samsung’s new Galaxy Z Fold8 introduces a first-of-its-kind passport-sized form factor to the Australian market, designed to transform the way users consume content. With smartphone entertainment and content consumption continuing to grow, the unique design enables a seamless transition between portrait and landscape experiences, creating a more immersive way to stream, browse, game and connect.

For Australians seeking flagship-level performance, the Galaxy Z Fold8 Ultra brings together advanced hardware and Galaxy AI[4] in a foldable design optimised for productivity, highlighting how the next generation of foldable smartphones can help users work, create and multitask more efficiently. Featuring a long-lasting battery[5], ultra-fast charging as well as a 200 megapixel main camera[6], the same resolution as the Samsung Galaxy S26 Ultra released earlier this year, the Galaxy Z Fold8 Ultra has been designed to support increasingly mobile work and personal lifestyles.

Meanwhile, Galaxy Z Flip8, Samsung’s thinnest and lightest Flip device yet at just 180g[7] and 6.1 mm (unfolded), delivers convenience and flexibility for Australians prioritising pocketability without sacrificing performance when choosing their next smartphone.

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia, said: “We know smartphone users aren’t one-size-fits-all, which is why we’ve built our best and most complete foldable lineup to date. The Galaxy Z series brings together breakthrough design, powerful performance and personalised AI experiences, empowering Australians to find the foldable that best meets their needs.”

“The Galaxy Z Fold8 represents a new chapter for foldables, and it is the first of its kind in Australia. With more Australians claiming size and portability as an important smartphone purchase driver, we are excited to introduce a new foldable standard, a device that reimagines smartphone design and redefines content consumption.”

Beyond smartphones, Australians are increasingly turning to wearable technology and smartwatch health tracking to help manage their health and wellbeing. With 85% of Australians regularly or occasionally participating in some type of exercise[8], the company has expanded its wearable portfolio with two distinct smartwatch experiences.

Kylie Mason, Head of Wearables, Mobile eXperience at Samsung Electronics Australia, said: “As Australians become more focused on proactive health management, demand is growing for smartwatches that deliver meaningful health insights, not just data. Galaxy Watch9 and Galaxy Watch Ultra2 combine AI-powered health tracking, fitness monitoring and personalised wellness guidance to help Australians better understand their body and make more informed decisions about their wellbeing.”

“From everyday wellness to extreme adventures, we’ve designed our latest Galaxy Watches to meet Australians wherever they are on their health journey, while delivering the comfort, performance and reliability they expect from a premium smartwatch.”

The Galaxy Watch9 is designed as an everyday wellness companion, combining enhanced comfort, powerful performance, and AI-powered health insights to help Australians better understand their daily wellbeing. The Galaxy Watch Ultra2, Samsung’s most powerful smartwatch yet, has been built for adventurers and performance-focused users, offering specialised sports tracking, Samsung’s brightest display[9] and largest battery[10] in a Galaxy Watch.

Powered by Samsung Health[11] and Galaxy AI[12], both devices provide proactive health monitoring and personalised insights, helping Australians take a more holistic approach to wellness. Together, Galaxy Watch9 and Galaxy Watch Ultra2 offer Australians a choice between an everyday wellness companion and a performance-focused fitness smartwatch designed for more demanding adventures.

Findings are based on research conducted by Pureprofile on behalf of Samsung Electronics Australia from 7-11 July 2026 among a nationally representative sample of 1,017 Australians. Additional findings are based on research conducted by Kantar Singapore on behalf of Samsung Electronics with 326 Australians between 15 and 19 July 2026.

For more information, visit www.samsung.com/au/smartphones/ and www.samsung.com/au/watches/ or join the conversation at @samsungau using #FoldOrFlip.

[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[2] Source: N=326 Australians aged over 18years Conducted by Kantar Singapore for Samsung

[3] Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.

[4] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[5] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.

[6] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving

subjects.

[7] Weight may vary by country or region.

[8] Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.

[9] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.

[10] Galaxy Watch Ultra2 has an 800mAh capacity battery and Galaxy Watch Ultra (2025) has a 590mAh capacity battery.

[11] Samsung Health, Galaxy Watch9 and Galaxy Watch Ultra2 are not medical/therapeutic devices. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program. Must be paired with a compatible Galaxy smartphone.

[12] Basic Samsung Galaxy AI features are free. Future releases may be offered on a paid basis. Different terms may apply for third party AI features.