Samsung wins four accolades at the 2021 Good Design Awards, with the Odyssey G9, The Frame TV and Smart AI laundry range receiving the prestigious Good Design Award Gold Accolade.

Samsung Electronics Australia has been awarded four accolades at the 63^rd annual Good Design Awards for products of outstanding design and innovation that improve the lives of Australians – including three products receiving the prestigious Good Design Award Gold Accolade.

This year, the awards recognised a range of Samsung consumer electronics, with the prestigious Good Design Awards Gold Accolade awarded to the Odyssey G9 gaming monitor, The Frame TV and Smart AI Washing Machine and Dryer range. While the 7000 Series French Door Refrigerator with Beverage Centre received a Good Design Award Winner Accolade.

“As the role of our homes continue to change, it has never been more important to innovate and advance the role of technology. At Samsung, we are committed to making Australians’ lives easier through beautifully designed products with innovative features, and it is an honour to have four of our products recognised by the Good Design Awards, one of the most prestigious design awards in Australia.

“While the functionality of products in our home is at the core of what we need them to do, Australians are house proud and expect their consumer electronics to also have design features. Whether that is having the technology blend in like The Frame TV, stand out with the Odyssey gaming monitors or have it do the thinking for you like our Smart AI washing machines and dryers, our homes will never be the same, but technology will continue to support and make our life easier.” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Electronics Australia.

As one of the most diverse design award programs in the industry, the evaluation criteria for the Good Design Awards is reviewed and refined each year to ensure it is able to reflect the rapidly changing nature of professional design practice. All entries are evaluated on three overarching design criteria including Good Design, Design Innovation, and Design Impact, with Samsung’s products not only meeting the high criteria, but exceeding them.

On Samsung’s winning products, the Good Design Awards Jury said:

Samsung Odyssey G9

“A sleek, futuristic, immersive, super wide (32:9), super curved gaming monitor that would comfortably fit on any Star Trek flight-deck! For gamers, this super ultra-wide display will astound, filling peripheral vision and creating an immersive experience like no other. It is beautifully tailored to the target consumer. It replaces the equivalent of 3 monitors, has great cable management and a surprisingly small footprint stand. Overall, very impressive indeed.”

Samsung The Frame TV

“The customisable frame is truly innovative and the concept fulfils what many are seeking from a large screen TV. This new generation, with thinner flush wall mounting, is a further improvement. The art mode has also been improved with lower energy consumption and cables and connections have been cleverly embedded. The design is slim, sleek and clean and really works as an art piece … and as a TV. Overall, this is a really impressive example of design and a standout project that ticks every box for good design in this category. Well done Samsung.”

Samsung Smart AI Laundry Range

“This Smart AI range has a simple but elegant style. The devices look clean and easy to use. The intuitive controls help the user select the ideal cycle, and the inclusive features like Braille signs for those with visual impairment make the devices easily accessible for everyone. Overall, these products are sleek and minimal in design, with impressive functionalities for optimized energy, water consumption and fabric care.”

Samsung French Door Refrigerator with Beverage Centre

“This is a stylish, well thought out solution to the family cold storage issue. The instant fill water jug is a great feature, while the clean exterior is modern and enticing.”

The winners of Australia’s peak industry design awards were announced online during the 2021 Good Design Week.

“Receiving an Australian Good Design Award is testament to embedding design excellence at the heart of a product, service, place or experience. Although 2021 continues to be another challenging year, it is incredibly inspiring to see designers and businesses working together to find innovative, customer-centric design solutions to local and global challenges and to see them recognised and rewarded for their efforts through these prestigious Awards.” said Dr. Brandon Gien, CEO of Good Design Australia.

“The importance of embracing good design principles is now more important than ever as many businesses around the world have had to completely re-think their business strategies to remain competitive. The standard of design excellence represented in this year’s Awards is the best I’ve ever seen in my 25 years of running these Awards, an encouraging sign that the design sector is flourishing.”

The 2021 Good Design Awards attracted a record number of submissions with an astonishing 933 design projects evaluated in this year’s international design awards.

Samsung Electronics Australia has been lauded at the 61^st annual Good Design Awards for harnessing design to create products that improve the lives of Australians. The awards, which are hosted by Good Design Australia and offers one of the highest honours for design and innovation in the country, awarded Samsung six accolades at the 2019 ceremony.

The awards recognised a range of Samsung’s home appliances and external SSD storage products with the Good Design Award Winner Accolade, as well as the Samsung 9kg Heat Pump Dryer, receiving a Good Design Awards Gold Accolade, meaning it not only met but exceeded the extremely high standard set by Good Design Australia.

“At Samsung, we always design products to deliver meaningful human benefits, which is how we’ve been able to consistently create valuable innovations across numerous categories,” said Jeremy Senior, Head of Consumer Electronics, Samsung Electronics Australia. “Whether for our innovative smart fridges, connected laundry appliances, or portable data storage solutions, we’re proud to see our products recognised by the most prestigious design awards in Australia.”

On Samsung’s winning products, the Good Design Awards Jury said:

• Samsung 9kg Heat Pump Dryer
“This dryer has impressive attention to detail in its design and finishes. There is a real wow factor to its control panel and the dial, while  the Super Speed Dry and Quick Dry cycles can power through in minimal time. With a look that beautifully complements today’s    modern homes, a seven-star energy rating achievement, and easy-to-maintain filter design, this is a really great product.”

• Samsung 676L Side-By-Side Refrigerator
“With an immaculate exterior finish, this is well built with simple functionality for specific purpose. The way its SpaceMax^TM technology uses high-efficiency insulation to maximise internal dimensions is impressive, while the plumbing-free chilled water and ice dispenser is a real value add. Good, solid industrial design that is easy to use and does what it was designed to do with ease and beauty.”

• Samsung 651L Family Hub 3.0 Smart Refrigerator
“The connection with Woolworths is solving a genuine modern lifestyle need and it’s one of many examples of the fridge’s app integration that enables people to get more out of the time they spend in the kitchen. The exterior of the fridge also has beautiful finishes and is really well built.”

• Samsung 318L Top Mount Refrigerator – SR316S9TC

“The flexibility of the convertible fridge/freezer is commendable and an example of innovation that provides meaningful options for a vast range of household needs. The finishes on the exterior are immaculate. Overall this is a beautiful fit-for-purpose piece of design with well-built form and function.”

• Samsung Portable SSD X5

“Good, solid design and construction for what is a functional and well-considered product. Sometimes, good design is as little design as possible!”

• Samsung Portable SSD T5
“Simple, uncomplicated, no nonsense design for a highly functional product.”

The winners of Australia’s peak industry design awards were announced at The Star on 11 July at the 61st annual Good Design Awards Ceremony.

The Good Design Awards attracted a record number of submissions with close to 700 design projects evaluated in this year’s international design awards.