Netflix shows and movies will now show in HDR10+. Image simulated for illustrative purposes.

Samsung Electronics today announced that its smart TVs and monitors will now support Netflix shows and movies in HDR10+[1]. With HDR10+, viewers can enjoy richer contrast, deeper colors and stunning visual depth, making their favourite Netflix titles more immersive than ever.[2]

“HDR10+ enhances the way we watch content, delivering deeper contrast and more vibrant colors for a truly cinematic experience,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics. “We are excited to bring this technology to Netflix’s 300 million plus members and will continue collaborating with various partners to expand HDR10+ support across our product lineup and the broader streaming ecosystem.”

HDR10+ is a next-generation high dynamic range (HDR) technology designed to optimise picture quality scene by scene. By dynamically adjusting brightness and contrast levels, HDR10+ ensures that each frame is displayed with exceptional clarity and detail, staying true to the creator’s intent.

With this integration, viewers can experience enhanced realism and depth across a growing library of HDR10+ content, making every scene feel more lifelike. HDR10+ content on Netflix will be accessible on 2025 Samsung Neo QLED, OLED and Lifestyle TVs — as well as 2025 and 2024 monitor models — with support for additional models in the future.

This launch marks a significant step in expanding HDR10+ content, bringing enhanced picture quality to more viewers. In addition to Netflix, Samsung is actively working with a growing network of industry partners to further extend HDR10+ support. For more information on Samsung TV, please visit www.samsung.com/au.

[1] Samsung co-established HDR10+ Technologies LLC in 2018 to provide a royalty-free, open dynamic metadata standard in the industry.

[2] Compared to HDR10 standard.

– Junhwan Kim, Lead programmer, Engine Program team, Nexon Games

Game development is an art, and like any masterpiece, it requires the right tools. Nexon’s upcoming title, The First Descendant, is set to redefine the looter-shooter genre with its stunning visuals and immersive gameplay. At the heart of this development process is Samsung’s Odyssey OLED G8 — a monitor that not only displays these graphics but can elevate them to a new level of realism.

Join us as we dive into the behind-the-scenes journey with the developers at Nexon Games, who reveal how this cutting-edge display technology has helped bring their ambitious vision to life. From the precision of colour to the speed of response, discover why the Odyssey OLED G8 is more than just a monitor — it’s a game-changer in the industry.

Founded in 1994, Nexon has become a global leader in online gaming. Known for creating popular titles like MapleStory, Dungeon & Fighter and KartRider, Nexon continues to push boundaries in the gaming world. This year, the company introduced The First Descendant, a looter-shooter that attracted 260,000 concurrent players at launch. Nexon is focused on expanding its global reach and adapting to the fast-changing gaming industry. In 2021, Nexon completed the acquisition of Embark Studios AB, a company based in Stockholm, Sweden, developing multiple projects for global release.

▲ (From left) Lead Engine Programmer Junhwan Kim from the Engine Program team and Lead World Concept Artist Sinwook Wi, from the Environmental Concept Design team at Nexon Games, sat down with Samsung to talk about their latest project, The First Descendant and how the Odyssey OLED G8 played a role in its development.

Q. Can you tell us about your role in developing The First Descendant and how you contributed to the game’s creation?

Kim: I’m responsible for the game engine. I develop the software that integrates essential elements like graphics, sound and physics engines, make them work seamlessly together.

Wi: I handle the environmental concept design. My role involves creating the overall concept of the game and designing the backgrounds and characters to fit within that environment.

▲ (From left) Gley, Blair and Enzo, key characters from Nexon’s looter-shooter game ‘The First Descendant’ (Image courtesy of Nexon)

Q. What sets The First Descendant apart? What were some of the key innovations and design choices that defined your approach?

Kim: The First Descendant is a looter shooter that blends third-person shooter (TPS) mechanics with role-playing game (RPG) elements. It features spectacular combat scenes, high-quality graphics and a rich loot system filled with powerful guns and gear. The core of the game lies in its storytelling, character development and the pursuit of the best weapons and equipment.

A major focus for us was bringing the open world of The First Descendant to life through cutting-edge graphics. Using Unreal Engine 5, we leveraged Nanite to achieve highly detailed environments, allowing us to render complex landscapes and objects with incredible precision. This was crucial for creating an immersive open-world experience where players can explore vast and visually stunning environments. Lumen played a significant role as well, enabling real-time lighting that reacts dynamically to the game’s world and characters, further enhancing the realism of the gameplay.

* Open World: A game design element that allows players to freely explore most areas with minimal restrictions.

* Unreal Engine 5: A game engine developed by Epic Games, known for key features like Nanite, which efficiently handles high-capacity graphics, and Lumen, which enhances lighting effects.

▲ Junhwan works on the development of ‘The First Descendant’ using the Odyssey OLED G8. The Odyssey OLED G8 delivers superb graphics with its high resolution and colour accuracy.

Wi: The game is set in an apocalyptic world where factions — each with their own traditions — battle for survival. The story follows humanity’s fight against the Vulgus, invaders who nearly wiped out the human race. Players take on the role of descendants, embarking on a quest to find the Iron Heart, the ultimate weapon to end the war.

On the design front, our goal was to create an apocalyptic world that felt rich and immersive while avoiding the overly dark and futuristic look often seen in similar settings. The environment itself is a key part of the storytelling. So, we integrated colourful, future-oriented designs for city of Albion to balance the grim atmosphere with a sense of hope. This approach doesn’t just end at the visual appeal but also helps the game engage players on an emotional level, too.

▲ Sinwook works on the design for the city of Albion, a key area in ‘The First Descendant,’ using the Odyssey OLED G8. The monitor’s consistent colours and detailed contrast has helped bring out the intricate design elements.

Q. As a game developer, what do you consider the most important factors in creating a visually immersive gaming experience?

Kim: A high-quality display is crucial to accurately present the game’s graphics and visuals. Today’s gaming standards demand seamless gameplay with vibrant graphics, high frame rates, detailed resolutions and minimal input lag. To fully experience these advancements, it’s crucial to use a gaming monitor with high resolution, a wide colour gamut and fast response times.

As part of our collaboration with Samsung, I received the Odyssey OLED G8 during the development of The First Descendant, and what stood out to me was the monitor’s awesome display quality — colour accuracy, expressions and its quick response time. The monitor delivers colours and contrast with a high level of precision, which was crucial for developing the game. The 0.03ms (GTG) response time made a noticeable difference during our demonstrations as well.[1]

“[With the Odyssey OLED G8,] You get two distinct display experiences with a single monitor—16:9 for working and 21:9 for playing”

– Wi Sinwook, Lead World Concept Artist, Environmental Concept Design team, Nexon Games

Wi: As a World Concept Artist, I constantly ask myself, “How can I best convey the immersive universe to players?” I want players to experience every detail of the environments and even the subtle expressions of the characters as they were intended. For that, a display accurately reproduces colours and fine details is crucial. When players can see the subtle nuances in shading and the vibrant colours, it significantly enhances their immersion in the game.

▲ Sinwook builds out the background concept designs for ‘The First Descendant’ using the Odyssey OLED G8.

Q. Other than picture quality, were there any other the Odyssey OLED G8 features that stood out when you were working on and demonstrating the game?

Kim: The First Descendant is a multi-platform game, available on PC (Steam) and consoles. The fact that the Odyssey OLED G8 supports up to three external inputs[2], was especially helpful when we were testing across the different platforms. The sleek, metal design also saved space and complemented the game’s sci-fi aesthetic.

▲ Junhwan demonstrates the console version of ‘The First Descendant’ on the Odyssey OLED G8. The Odyssey OLED G8 offers enhanced convenience with 2 HDMI 2.1 ports, 1 DisplayPort 1.4 and a USB hub.

Wi: Working on the design and demonstrating the game on the Odyssey OLED G8, I found the gameplay smoother and more comfortable compared to my previous monitor. The colours and contrast were balanced and accurate, even on the big screen.

I also really appreciated the ability to switch the screen ratio between 16:9 and 21:9 with just a single setting change. Normally, I avoid wide monitors due to the viewing angle, but the Odyssey OLED G8 made it convenient to switch between ratios for different tasks — 16:9 for working and 21:9 for demonstrating the game. The big advantage is that you get two distinct display experiences with a single monitor.

▲ The Odyssey OLED G8’s Game Bar allows users to switch between 21:9 and 16:9 screen ratios, enabling them to enjoy games in their preferred ratio.

“The fact that the Odyssey OLED G8 supports up to three external inputs, was especially helpful when we were testing across platforms like PCs and different consoles”

– Junhwan Kim, Lead Programmer, Engine Program team, Nexon Games

Q. What features of the Odyssey OLED G8 do you think will elevate the experience for The First Descendant players?

Kim: The First Descendant is the world’s first HDR10+ GAMING title. We collaborated with Samsung to implement this technology in our game, optimising peak brightness of the monitor and supporting standard HDR without the need for manual adjustments[3]. Playing The First Descendant on the Odyssey monitor with HDR10+ GAMING[4] allows you to experience the game’s vivid, high-quality graphics at their best.

* HDR10+ GAMING: A gaming technology that helps enhance image quality by analysing game content to enhance the depth of graphics and supporting features like response time and Auto HDR.

▲ The Odyssey OLED G8 supports HDR10+ GAMING, allowing gamers to enjoy an optimised HDR gaming experience without manual adjustments in supported titles. ‘The First Descendant’ is the first game to feature HDR10+ GAMING technology.

Wi: Unlike my previous monitor, where colours near the edges tended to darken, the Odyssey OLED G8 maintained consistent brightness across the entire screen. The thin frame and bezel also made it easier to focus on the game.

▲ The Odyssey OLED G8’s slim metal design and Core Lighting+ on the back enhance user immersion and create a stylish gaming space.

Kim: I also found the Game Bar feature to be helpful. When the Odyssey OLED G8 is connected to a PC or console, it automatically calls up the Game Bar. Selecting FPS mode in the Game Bar brightens dark areas in the game, giving you an advantage over hidden enemies. Also, the sound becomes rich, further enhancing the immersion.

▲ (Left) Default Game Bar settings without a selected genre, (Right) FPS genre selected in Game Bar.

Q. Any final words for The First Descendant players?

Kim: If you’re a fan of The First Descendant, or any third-person shooter (TPS) game with high-quality graphics, the Odyssey OLED G8 is an excellent choice. It has high refresh rate, wide colour gamut and fast response time, which really enhance the gaming experience.

Wi: I’ve always debated between choosing a monitor with high resolution and refresh rate for gameplay versus one with accurate colours and contrast for development. The Odyssey OLED G8 meets both needs, so I can confidently recommend it to any gamer…or developer!

[1] Based on GtG measured under internal test conditions. Results may vary by content, monitor settings and the performance of the input source.

[2] Supports 2 HDMI 2.1 cables, one Display Port 1.4 and three USB 3.0 ports (1 Up, 2 Down)

[3] To use HDR10+ GAMING, the content must be HDR10+ GAMING compatible, and additional settings may need to be adjusted depending on the content.

[4] HRD10+GAMING compatible monitors include Odyssey OLED G8 32 inch G80SD Gaming Monitor, 57″ DUHD Odyssey Neo G9 G95NC Gaming Monitor, and 27″ Odyssey OLED G6 G60SD QHD 360Hz Gaming Monitor.

Samsung Electronics Co., Ltd. today announced the launch of its latest innovations in home entertainment, The Premiere 9 and The Premiere 7. These ultra-short throw projectors, designed to deliver an incredible viewing experience, transform any living space into a premium home cinema with stunning 4K resolution, immersive audio and other advanced features.

“Our commitment to Australians is to offer screens for every room that will always exceed expectations for function, form and value. While we know that Australians love premium big screen home cinema experiences; more than a quarter of Australians who live in apartments and townhouses get frustrated by appliances that take up too much space. Our new Premiere line-up provides Australians with more big screen options that deliver stunning picture quality, immersive sound and smart connectivity features in a simple, minimalist and easy-to-use form.” said Jeremy Senior, Vice President, Consumer Electronics at Samsung Australia.

Stunning Picture and Sound Quality

Samsung’s newest entries in The Premiere lineup meet the growing demand for high-quality entertainment solutions, using cutting-edge laser technology to bring the cinema experience directly to homes. The Premiere 9 features triple laser technology for enhanced color accuracy and brightness, while both models offer ultra-short throw capabilities and vibrant 4K resolution on screens up to 130 inches.[2]

The Premiere’s vibrant 4K resolution and exceptional color accuracy bring every scene to life. The Premiere 9 and The Premiere 7 projectors provide color gamut coverage of 154% and 100% of the DCI-P3 standard[3], respectively, while both models support HDR10+, ensuring clear and vivid images — even in bright environments. With a maximum brightness of 3,450 ISO lumens[4] for The Premiere 9 and 2,500 ISO lumens for The Premiere 7, these projectors both deliver sharp and dynamic visuals.[5]

To help further enhance picture quality, The Premiere projectors are equipped with innovative AI picture enhancements, including AI Upscaling and Vision Booster. AI Upscaling ensures that content is displayed in stunning 4K resolution, regardless of its original quality, while Vision Booster is designed to automatically adjust brightness and contrast in various lighting conditions for optimal picture quality.

The built-in speakers with Dolby Atmos technology in both models provide powerful and immersive audio, creating a true home theater experience without the need for additional sound equipment. The Premiere 9 features 40W 2.2.2 channel up-firing speakers, while The Premiere 7 includes 30W 2.2ch speakers for an expansive dome of sound.

[6]

Samsung Tizen OS Home Brings Streaming and Gaming, Along With Broad Connectivity

The new Premiere projectors come with Samsung Tizen OS Home, offering access to a wide range of streaming services, including Samsung TV Plus, Netflix, YouTube, Amazon Prime Video[7] and more. This extensive selection ensures that users can enjoy their favorite movies, TV shows, providing a comprehensive entertainment experience at the click of a button.

For gaming enthusiasts, the Samsung Gaming Hub[8] offers a seamless gaming experience. Users can enjoy games without the need for a console, accessing a wide choice of cloud-based games directly through the projector.

For those who want to create a tailor-made interior, Custom Ambient offers personalized home decorations by projecting various widgets onto the living space. Users can combine photos, videos and widgets freely via the SmartThings app on their mobile phones.

Even when not being used as a fully cinematic projector, The Premiere ensures convenience and entertainment for all consumers as a Smart speaker with hands-free voice control and a variety of music applications.

The new Premiere projectors are also designed to enhance connectivity, providing a seamless and integrated entertainment experience. Users can effortlessly share content from their smartphones to the big screen with Tap View and Mirroring, while embedded voice assistant support allows easy control of the projector and other connected devices with simple voice commands. Additionally, Samsung’s SmartThings integration enables users to manage smart home compatible devices such as lights, thermostats and security systems from the projector, thereby creating a fully integrated home environment[9].

A Design Fit for Any Home Environment

The Premiere projectors feature a minimalist, warm white design with rounded edges and a premium fabric finish from Kvadrat, a Danish textile design company that seamlessly blends in with any home decor. The compact size and easy installation make the projectors an ideal fit for different rooms, maximizing both functionality and aesthetic appeal.

Setting up any model of The Premiere is simple — users merely need to plug in the projector and connect to a wireless network. Ultra-short throw capabilities eliminate the need for complex installations, allowing users to enjoy large-screen projections with minimal effort.

The new Premiere 9 and Premiere 7 projectors will commence to roll out in Australia over the coming months.  For more information, please visit Samsung.com.au

[1] Cable not shown

[2] The Premiere 7 provides 4K high resolution on screens up to 120 inches.

[3] DCI-P3, known as Digital Cinema Initiatives – Protocol 3, is a color space commonly used in digital cinema and is the color standard for the film industry.

[4] ISO lumens is the brightness level based on the International Organization for Standardization (ISO) standards.

[5] The brightness levels for The Premiere 9 (3,450 ISO lumens) and The Premiere 7 (2,500 ISO lumens) reflect approximate increases of 23% and 14% over previous models (2,800 ANSI lumens and 2,200 ISO lumens). Actual performance may vary based on usage conditions.

[6] Cable not shown

[7] Third party streaming services require internet connection, download and subscription. Fees may apply.

[8] Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires a Samsung account.

[9] Requires download of SmartThings App and Android OS 9↑ with a minimum of 3GB RAM space or iOS 14↑. All devices should be connected to Wi-Fi or other wireless network, and registered with a single Samsung Account.

Samsung Electronics Australia has announced the release of its all new 4K Ultra Short Throw laser projector, The Premiere – providing Australians with a big picture cinematic experience in the comfort of their own home.

The Premiere will be available in 2 models; the LSP7T single laser projector offering up to 120-inch screen size and the LSP9T which boasts triple laser technology with an up to 130 inch image size.¹

The Premiere LSP9T is the world’s first HDR10+ certified projector, delivering revolutionary contrast and detail from bright and dark scenes with a peak brightness of up to 2,800 ANSI lumens².

“It’s no secret that Australians want the ultimate in-home entertainment and big screen experience. The Premiere offers a massive 130-inchesof 4K picture quality from its innovative ultra-short throw triple laser projection technology, recreating the experience of the movies at home. With its compact design and big sound, if you’re looking for a truly cinematic experience this is the ideal projector for your theatre or living room.”

“We’re committed to providing Australians with a rich and diverse portfolio of AV products that meet the changing tastes and experiences of households – we’re excited to revolutionise the projector category with The Premiere,” said Jeremy Senior, Vice President of Consumer Electronics, Samsung Australia.

With its ultra-short throw laser technology, The Premiere can be positioned up close to the wall1 – allowing the sleek and compact design to neatly fit into a living room arrangement, and also allow for the unit to be moved easily away from the wall to adjust the screen size. Setup is quick and easy with no obtrusive installations.

With 2,200 lumens of brightness in the LSP7T and 2,800 in the LSP9T, The Premiere delivers incredible brightness with defining detail.² The Premiere also supports Filmmaker Mode – the first of its kind for a projector – which helps remove motion smoothing and other post-processing treatments allowing Aussies to watch movies as the creators intended

While The Premiere is bright and versatile enough to be used on a white wall in a semi-lit room, for the best picture quality experience it’s recommended to be paired with a CLR projection screen from Elite Screens.⁴ Using a CLR screen designed for ultra-short throw projectors absorbs ambient light while also reduces ceiling reflections, thus maximising the contrast and clarity of the image for the best experience possible.

The Premiere LSP9T boasts two built-in woofers, two tweeters and Samsung’s Acoustic Beam technology, providing powerful room-filling surround sound whether viewers are enjoying their favourite TV show, movie, or sports game.

This smart projector also comes equipped with Samsung’s Smart TV hub as well as a TV tuner, plus mobile connectivity features such as Tap View and Mobile Mirroring.3

Designed to fit seamlessly into your space with its premium and compact design, The Premiere looks great even when it is switched off, with no black screen left behind. The textile finish by Kvadrat delivers a stylish and minimalist design that blends into a variety of living room settings and arrangements.

The Premiere also comes with Samsung’s built-in voice assistant Bixby and Amazon’s Alexa, allowing you to control the projector using only your voice.⁵ While Samsung’s built-in Game Mode takes gaming action to a new level delivering smooth images and lightning-fast motion, minimising input lag so you can immerse yourself in the action on the big screen.

The Premiere builds on Samsung’s expanding range of lifestyle TVs, including the newly released outdoor TV, The Terrace along with The Frame, The Serif and The Sero.

The Premiere is available from today at leading retailers and online at www.samsung.com.au

LSP9T RRP $10,999

LSP7T RRP $5,999

¹ The LSP9T must be at least 11.3cm from the wall (and at least 23.8cm from the wall for a 130” image size). The LSP7T be at least 24.7cm from the wall (and at least 149.4cm from the wall to project a 120” image size).

² Typical brightness based on internal testing in dark room (100 nits) and is subject to change according to viewing environment or specific conditions. Samsung recommend projecting onto a projector screen or a plain white wall in dark room for best experience.

³ Internet required. Data and subscription charges may apply. Apps may be subject to change without notice. Compatible Samsung devices that support SmartThings Application only.

⁴ Screen sold separately. The use of a CLR screen for ultra-short distance projectors is recommended to improve brightness and contrast compared to projecting onto a wall. Image quality will vary, depending on quality of the source content and room lighting conditions.

⁵ Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

Samsung Electronics Australia has today announced the Australian pricing and availability of its 2020 QLED 8K range, which includes two models, the Q950T and Q800T.

Available in 85-inch, 82-inch, 75-inch and 65-inch screen sizes, the 2020 QLED 8K range has been selected to meet Australian demand for large screen formats and deliver the pinnacle of Samsung QLED picture quality, definition, and immersive viewing.

“Last year, Samsung was the first brand to launch 8K TV in Australia. We continue to pioneer the premium TV category with further breakthroughs that are delivered in the next generation in 8K QLED TVs.

“The Q950T QLED 8K is the marquee television in Samsung’s 2020 range and is the ultimate in our big-screen innovation and design. It delivers content that seems breathtakingly real. It feels like you could step right into it. This picture quality is impeccable and is presented in a stunning and sleek design.

“Our latest QLED 8K range is designed with an Infinity Screen which provides a fresh, new take on TV form factor that is sure to impress those seeking the very best that Samsung has to offer.” Hass Mahdi, Director of AV, Samsung Electronics Australia.

Samsung’s flagship QLED 8K TV range combines a striking, ultra-thin form factor, amazing 8K picture quality, and impressive surround-sound audio. Plus, the Q950T introduces the ‘Infinity Screen,’ allowing the picture to etch right to the edge, offering a nearly 99 per cent pure screen to body ratio.

“We’ve been incredibly considered with the development of our 2020 TV and AV range. Entertainment through TV, movies, streaming, gaming and music, brings us together and we’re committed to delivering products, like QLED 8K that enhance our lifestyle in and around the home.” Hass Mahdi, Director of AV, Samsung Australia.

Uncompromised Viewing Experience

Equipped with the AI-enabled Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that are designed to automatically upscale non-8K content to pristine 8K resolution. Whether people enjoy sports, movies, TV shows in HD, 4K, or 8K, formats, this range of TVs can detect, transform, and deliver content through an incredibly sophisticated AI system which includes on-board upscaling and ‘deep learning’ algorithms.1

Refining the Picture Experience for any Setting

With a feature called Adaptive Picture, it can optimise the screen to both ambient conditions and individual images. Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand, providing seamless playback for 8K content from providers like YouTube and devices that capture 8K content, like the Samsung Galaxy S20.

The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimisation, and contrast ratio.

Breakthroughs in Samsung Audio Innovation

Building off the picture quality amplification are the QLED 8K’s incredible sound features –Object Tracking Sound+ (OTS+), and Active Voice Amplifier. Object Tracking Sound+ uses multiple speakers placed around the chassis of the TV for an enhanced surround-sound immersion to match the breathtaking on screen images.2

 
When paired with the HQ-Q800T soundbar, the TV’s speakers sync with the soundbar in a feature known as Q-Symphony to serve as an additional audio channel and create a more dynamic soundscape. These features are designed to maximise cinematic sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences.3

 
Active Voice Amplifier is engineered to produce clarity in verbal scenarios at just the right time, elevating the sound of voice over the background noise to ensure clear and consistent audio in your favourite scenes.

The Samsung QLED 8K range, is available from today across all leading retailers. For more information visit samsung.com.au.

Pricing RRP:

Q950T

85-inch $21,999

75-inch $13,499

65-inch $9,999

Q800T

82-inch $11,649

75-inch $8,699

65-inch $6,399

¹ Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

² Performance and quality of sound effects may vary by TV, room environment and source device.

³ Feature availability may vary by mobile device and TV model. All Samsung Soundbars sold separately.

Samsung Electronics Australia has today expanded its lifestyle television offering with the launch of the Serif TV, a new category of Samsung TV that delivers a completely new format in design, functionality, and aesthetic for Australian homes.

Designed to create a focal point in the décor of the home, the Serif TV was developed through a collaboration with two of the world’s most esteemed industrial designers, Ronan and Erwan Bouroullec. The Paris-based Bouroullec brothers specialise in creating furniture through their approach to industrial design.

The iconic “I” shape profile of the Serif beautifully integrates into your personal style and interior décor. And, with its seamless and harmonious design you now have the freedom to place your TV anywhere in a living space either using the metal stand (included with the product) or placed on a counter or traditional TV stand.

“Serif TV is a completely new way for Australians to think about how televisions can play a role in the décor of the home as it combines brilliance in industrial design, the latest in Samsung QLED panel technology, and a format that delivers a harmonious integration with its surrounds,” said Hass Mahdi, Director for Audio Visual, Samsung Electronics Australia. “The Serif extends Samsung’s evolving lifestyle TV range and builds on the success of The Frame, as well as our wider QLED 4K and 8K TV ranges.” 

QLED Picture Quality

In addition to its harmonious design, the Serif harnesses Samsung’s advanced QLED technology to offer stunning picture quality, delivering remarkable colour with incredible brightness and vibrancy. The inclusion of support for HDR10+ video formats optimises the contrast of each scene, ensuring the viewer can see the clearest and crispest details in a range of natural and artificial lighting conditions. 

Ambient Mode

The Serif panel also offers an update to Samsung’s iconic Ambient Mode function which transforms the TV panel when switched off from normal viewing mode.* Ambient Mode on the Serif offers two exclusive Bouroullec created designs (Fabric and Leaf) which are available in five different colours (blue/black, white, salmon, olive, and light blue).

With Serif TV’s latest Ambient Mode features, customers can analyse the colour and pattern of its surroundings to display complementary imagery and themes. Customers can also choose to display a range of images from six categories or simply show the time or the latest weather updates.

*Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

Samsung Smart TV

While offering the benefits and user functionality that is synonymous with Samsung’s Smart TV Hub, Serif TV introduces the use of Near Field Communication (NFC) which enables users to play music from their compatible smartphone by placing their device on the TV.* By simply resting their compatible Android smartphone on the right of the Serif’s top panel to connect, users can begin streaming their favourite tunes to the Serif’s powerful 40W 4ch speakers.

Offering Bixby, Google Assistant, Amazon Alexa, and Apple Airplay 2 functionality, the Serif also enables Australians to control their SmartThings-enabled devices directly from its screen, which acts as a control centre to manage smart appliances and security functions in the home.**

The Samsung Serif comes in an immaculate white finish and two sizes – 55-inches and 43-inches.

*This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

**SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/.

Pricing and availability

The Samsung Serif is available today from the Samsung website and select Harvey Norman and Good Guys locations for the following recommended retail prices.

• Samsung Serif 55-inches – $2,399
• Samsung Serif 43-inches – $1,599

Discover more about the Samsung Serif here: https://www.samsung.com/au/theserif/

Samsung Electronics Australia has today announced the launch of its 2019 home entertainment range, including new QLED 4K and Australia’s first 8K TVs. The 2019 QLED range features more screen size options, stunning picture quality enhancements, stunning colours from wider viewing angles, exciting new design elements and intuitive smart TV upgrades.

Jeremy Senior, Head of Consumer Electronics at Samsung Australia said: “Our 2019 home entertainment range has been designed for Australians who want the best combination of picture and sound quality, smart TV capabilities and design.

“Samsung Electronics has been the world’s number one TV manufacturer for 13 consecutive years¹. During this time, our TVs have continued to raise the bar in an effort to deliver the best in home entertainment.

“Big screen TVs have become the norm in many Australian homes and with bigger screens comes the need for clearer, more detailed pictures. We need to continue to deliver a premium picture quality to match the size of these televisions. We’re excited to be the first to bring 8K technology into Australian homes through our QLED 8K range delivering detail, depth and immersion like never before².”

Picture

The 2019 QLED range is anchored by Quantum Dot technology which can maintain colour integrity even at high levels of brightness – without looking washed out. The range also incorporates HDR10+ and Ultra Bright technology³ to manage the TV’s contrast and colour. Brightness levels are optimised to help ensure content is displayed beautifully and consistently in almost any lighting conditions. Glare is actively reduced by Samsung’s enhanced Anti-Glare technology, featured on the Q80 and above QLED TVs, helping Australians to enjoy an immersive viewing experience at any time of day – even in sun-filled rooms.

As part of Samsung’s commitment to continually improve its QLED technology, Q80 and above QLED TV models⁴ now feature Wide Viewing Angle technology. This innovation introduces a new panel layer to reflect light further outwards from the ‘sweet spot’ directly in front of the TV, reducing colour shift and blooming effects to viewers at extreme angles at the sides of the screen. In addition Direct Full Array Elite is now available in more QLED TVs than ever before, being introduced on the 2019 Q75 and above models⁵. Direct Full Array Elite allows for precise backlighting control when paired with advanced picture mastering algorithms such as those produced by Samsung’s Quantum Processor, providing viewers with deep, rich black levels for colours that truly come alive.

Smart

The 2019 TV range is the most intelligent Samsung has ever produced, leveraging Samsung’s global market leadership in semiconductor technology to produce the Quantum Processor with AI technology to introduce a series of new features designed to optimise the viewing experience for Australians. This includes the addition of Intelligent Mode to adjust content, screen brightness, sound and volume levels to the scene being played as well as the ambient light levels in the room.

Samsung’s AI Upscaling uses a database of millions of low- and high-resolution video clips analysed by machine learning to create unique formulae to detect and restore edges, recreate unique textures to help reduce visible picture noise from low resolution content sources⁶. Adaptive Brightness Control uses an inbuilt ambient brightness sensor to detect light levels in the room and adjust the brightness of the content on-screen for a great viewing experience at any time of day. Adaptive Sound analyses frequencies scene-by-scene to optimise the balance between music, dialogue and action – as well as using the in-built equaliser to regulate volume, particularly handy for loud advertisement breaks in free to air content.

This new innovation is in addition to Samsung’s established and critically-acclaimed Smart TV platform, which automatically recognises compatible sources like a range of gaming consoles, set-top boxes, and 4K Blu-ray players, enabling users to seamlessly control them using the elegant ‘One Remote Control’⁷.

Taking this intelligence further, 2019 RU8000 and above TVs⁸ work with Bixby, Google Assistant, Amazon Alexa and Apple Airplay 2 (coming second half of 2019)⁹ so you can control your connected home, your way.

The new Bixby feature gives users the ability to easily access the content they want from popular applications such as YouTube and Netflix via voice command¹⁰, including using the Google search engine to perform conversational Q&A functionality helping users search for content they might like based on their previous viewing habits and preferences.

As announced at CES 2019, Samsung will take the user experience to the next level by offering Apple TV support on 2019 Samsung Smart TV models. Support on 2018 Samsung Smart TVs will be made available via firmware update in the second half of 2019. Once available, with the new Apple TV app on Samsung Smart TVs, Samsung customers will be able access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including a very large selection of 4K HDR movies.

“We believe in offering Australians choice by providing a range of solutions so they can pick the one best suited to their lifestyle,” said Senior. “Whether that’s choosing between 8K or 4K, selecting their favourite voice assistant, or exploring which content to settle into after a long day.”

Style

As TVs grow larger, so does their presence in the room. This year Samsung continues to offering more functionality for when the TV is on and when it is not being used. Ambient Mode returns to the entire QLED range, offering a greater variety of image and information options, giving Australians more ways to ensure their TV blends into their environment. A vast new array of themes are now also available, which allows users to decorate their indoor environment and atmosphere based on their preferences. Australians can now customise Ambient Mode to their surroundings by taking a photo on their smartphone of their furniture, and watching the colours come alive. An automatic light control sensor mounted on the TV provides optimal brightness for the surrounding environment to help reduce power consumption.

For those looking for a clean set up with no more messy cables, Samsung’s unique One Clear Cable will be available on selected models¹¹, combining the source cables and power into one thin, translucent five-metre cord that, when connected to the One Connect Box, offers more freedom to decide where and how to place the TV. Adding to the premium design ethos is the Slim Fit Wall-Mount, which hides the body of the wall-mount inside the TV chassis helping rest the wall-mounted TV snug to the wall – allowing it to seamlessly blend into the room around it.

Samsung’s One Remote Control has also received an upgrade, it continues to express its simple features for ease of use and now includes a dedicated button to access Netflix, Amazon Prime and the TV’s Web Browser.

Soundbars

Following the success of the award winning¹² N950 soundbar, Samsung is expanding its range of Dolby Atmos and DTS:X capable soundbars with the Q Series. The Q70 soundbar introduces brand new innovation, combining Samsung’s innovative Acoustic Beam technology and object-based sound to deliver true Dolby Atmos and DTS:X sound from only the single soundbar. The listening experience from a Samsung soundbar is also enhanced via Samsung’s new Adaptive Sound, 4K HDR10+ pass through and availability to pair with wireless rear speakers on every soundbar in the range¹³.

“Vision and sound are both essential ingredients in creating the ultimate home viewing experience,” explained Senior. “At Samsung, we believe our innovations in both categories can be combined to create an immersive experience that delivers Australians’ favourite content.”

The 2019 Q Series Soundbars are compatible with Amazon Alexa to help you control your TV using the SmartThings App so you can manage your entertainment using only your voice.

It’s not always just about movies – all models in the 2019 Q Series Soundbar range feature a dedicated Game Mode to help players feel part of the game, helping them to hear their opponents coming thanks to clear directional sound. This perfectly complements the 2019 TV range’s own Game Mode, which reduces input lag without causing a dip in brightness. Combined, these are designed to give players the ultimate competitive gaming edge.

Samsung’s innovative approach to audio technology begins at the world-class Audio R&D Lab in Los Angeles, California. Samsung’s Q Series Soundbars have also received testing by harman / kardon, further continuing the collaboration between the two brands, applying harman / kardon’s 65 years of audio expertise to Samsung’s cutting-edge audio technology.

Pricing and Availability

Samsung’s 2019 TV range will be available through a variety of retail outlets nationally from 1st April with the following recommended retail prices.

¹ No. 1 in TV sales for 13 consecutive years by HIS Markit
² Native 8K content is currently very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.
³ Available across the QLED range only
⁴ Wide angle viewing technology available on Q80, Q90 and Q900
⁵ Direct Full Array now available on Q75, Q80, Q90 and Q900
⁶ Picture quality of upscaled content will vary depending on the quality and resolution of source content.
⁷ Please refer to www.samsung.com/au/tvs/one-remote-device-list/ for a list of compatible devices.
⁸ Bixby, Google, Assistant, Amazon Alexa and Apple Airplay 2 available on RU8000, Q60, Q75, Q80, Q90 and Q900
⁹ Apple Airplay 2 service compatibility will be made available via OTN software update in the second half of 2019. Apps and services may be subject to change.
¹⁰ Internet required. Data and subscription charges may apply. Apps and services may be subject to change.
¹¹ One Clear Cable available on Q80, Q90 and Q900
¹² Sound & Image Awards 2019: Product of the Year, Best Soundbar
¹³ Included with Q90 or available to purchase separately

Samsung Electronics Australia has today announced local pricing and availability of its 2019 Q900 QLED 8K television range. The introduction of QLED 8K breaks new ground for Samsung’s ultra-premium TV and home entertainment offering, delivering beautiful design and supported with the most advanced picture quality in its portfolio.

The Q900 range will be offered in 82-inch, 75-inch and 65-inch screen sizes, designed to meet Australian demand for larger screen formats that also provide the incredible performance customers have come to expect from Samsung.

Pre-orders for the Samsung QLED 8K range will open this Thursday (March 14), before availability to purchase in retail stores nationally from April 1, 2019. Customers who pre-order¹ any Samsung QLED 8K from Samsung’s online store will receive a bonus Samsung Galaxy S10+ smartphone valued at $1,499 (RRP).

Jeremy Senior, Head of Consumer Electronics at Samsung Australia said:

“Samsung’s first QLED 8K range reinforces our commitment to delivering the best possible viewing experience for our customers.“Samsung’s QLED 8K offering will set a new standard in what Australians will expect from our ultra-premium offering in home entertainment and is truly something you need to see to understand.

“Australians are buying bigger TVs each year and with a larger screen size comes the need for a clearer, more detailed picture. Samsung QLED 8K technology delivers our best possible viewing experience for the large screen format.

“We’re excited to announce today’s pre-order offer that includes our flagship mobile Samsung Galaxy S10+, which brings together the best of Samsung’s mobile and TV technology.”

To achieve 8K resolution, the Samsung 8K QLED produces four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV.

The Samsung QLED 8K integrates HDR10+ and Ultra Bright III to manage the TV’s contrast and colour. Brightness levels are optimised to help ensure content is displayed beautifully and consistently in almost any lighting conditions. HDR10+ also minimises the impact of glare and reflection in many of Australia’s sun-filled rooms.

Samsung QLED 8K comes with AI Upscaling that uses the power of machine learning to analyse and upscale content to 8K resolution², to help optimise the viewing experience. Despite the limited native 8K content currently available, the 8K Quantum Processor can recognise and upscale all content whether through a streaming service, set-top box, HDMI, USB or even mobile mirroring to appear in 8K resolution. In addition, the QLED 8K range features Direct Full Array Elite for enhanced contrast and precise backlighting control.

As Samsung’s flagship TV, the QLED 8K will also include the unique lifestyle features available across the QLED range that enable consumers to get the most from their TV, while maintaining our highest quality in picture and sound. Additional features include:

– One Clear Cable³
, an all-in-one clear cable that frees TV space from unsightly cords. Combining the optical cable and power into one thin five-metre cord, offering more freedom to decide where and how to place the TV.

– Ambient Mode, integrate the TV screen to suit a rooms interior décor and design. Display art or photos, or time and weather. Or take a picture of the wall and set it onscreen, so the TV seamlessly blends in while it is not on.

– Smart TV enhancements, Samsung TV’s work with Smart Things, Bixby, Google Assistant, Amazon Alexa or Apple AirPlay (coming soon)⁴
offering choice to control the connected home.

– One Remote, control a range compatible devices with One Remote Control and get quick access to things like Netflix, YouTube, Xbox or a compatible Soundbar.

Samsung will announce further information regarding its 2019 TV range including its 4K QLED and UHD TVs in early April. It will also kick off the second year of its sponsorship as the Official Consumer Electronics partner of The AFL with announcements regarding select game day activations.

Pricing:

82-inch Q900 8K QLED RRP $17,499

75-inch Q900 8K QLED RRP $12,999

65-inch Q900 8K QLED RRP $9,999

Availability:

March, 14 2019: Pre-order via www.samsung.com/au/qled-8k-tv/

April, 1 2019: Selected retail stores, including Harvey Norman, JB-HI-FI and The Good Guys

¹ T&Cs apply. Preorder commences 09:00 14th March 2019 and concludes 23:59 31st March 2019. Offer only available on purchases made via Samsung’s online store and ends at the expiry of the preorder period. Full T&Cs can be viewed here
² Availability of native 8K content is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.
³ One Clear Cable connects to a One Connect Box which integrates external device cables
⁴ Available H2, 2019 via firmware upgrade.