As the way people experience the Olympic and Paralympic Games continues to evolve beyond a single venue or broadcast moment, this shift is even more pronounced at Milano Cortina 2026 — shaped by geography, distance and multiple host locations. At this year’s XXV Olympic Winter Games Milano Cortina 2026, Samsung’s role focuses on bridging these gaps, using technology to make Milano Cortina 2026 moments feel closer and more connected for athletes, fans and the broader Olympic Games community through technologies embedded across Games-time operations, including:

• Delivering dynamic perspectives with Opening Ceremony live broadcast integration: With support from the Olympic Broadcasting Services (OBS), Galaxy S25 Ultra devices will be embedded within the Opening Ceremony to capture dynamic perspectives alongside established broadcast cameras, expanding coverage, while fully complementing production workflows.
• Enabling seamless on-site communication for volunteers: A select group of volunteers will be equipped with Galaxy devices featuring Interpreter[2], powered by Galaxy AI, to communicate with athletes, officials and visitors with ease. With translations processed directly on device, the experience remains fast and reliable across Milano Cortina 2026’s diverse and distributed environments.
• Supporting officiating and competition monitoring for fair play: Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.
• Keeping fans’ devices powered with Galaxy Charging Stations: Samsung will help people keep their devices powered throughout long competition and event days, enabling them to stay connected throughout the Olympic and Paralympic Winter Games.
• Connecting athletes, media and partners through storytelling at Samsung House: Samsung will host a dedicated hub, where come people can come together to experience Samsung’s Olympic Games technology innovation story and share moments, perspectives and conversations as part of the rhythm of the Games.

“At the heart of Samsung’s role at Milano Cortina 2026 is a clear ambition: to connect athletes and fans in every moment, and help remind everyone that the Olympic Games are, above all, about people,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “As the way audiences watch, share and experience the Olympic and Paralympic Games continues to change, mobile technology plays an increasingly important role in helping athletes, fans and communities stay connected — and get closer to the action, the emotion and each other.”

Opening Ceremony Live Broadcast Integration Deliver Dynamic Perspectives

To support the Opening Ceremony experience, Galaxy devices will be integrated throughout the live broadcast production environment, enabled by the portability, superior camera quality and 5G connectivity of Galaxy S25 Ultra. Positioned alongside established broadcast cameras, the smartphones have been installed across dynamic locations — including jibs above the field and stadium stands, as well as athlete entrance tunnels — capturing immersive, on-site perspectives wirelessly and in real-time without disrupting established broadcast workflows.

Beyond the devices themselves, Samsung is working closely with the International Olympic Committee (IOC) and Olympic Broadcast Services (OBS) to help ensure Galaxy-based capture integrates seamlessly into the overall live broadcast environment.

Set inside San Siro Stadium, the Opening Ceremony of Milano Cortina 2026 will welcome more than 75,000 spectators on Feb. 6, as over 3,500 athletes from over 90 countries enter the stadium to mark the official opening of the Olympic Winter Games. By working closely with OBS to deliver an enhanced view of the Opening Ceremony with Galaxy, Samsung will help connect spectators in the stands with millions more sharing this historic moment across screens and locations around the world.

“The Olympic Games are a celebration of human excellence and unity, bringing athletes and audiences together around the world,” said Yiannis Exarchos, CEO of OBS. “The Opening Ceremony embodies that spirit, and through our partnership with Samsung we can capture dynamic perspectives that complement our core broadcast coverage. By embracing dedicated mobile storytelling and the way millions of fans experience the Games on their smartphones, we help global viewers feel closer to the energy and emotion of this historic moment.”

Supporting Volunteers, Operations and the Games-Time Experience

Beyond the Opening Ceremony, Galaxy innovation is supporting the everyday operations that help Milano Cortina 2026 run smoothly across venues and host locations.

A select group of volunteers across the Olympic Games will be equipped with Galaxy devices featuring Interpreter, powered by Galaxy AI, to support natural communication between athletes, officials and visitors across languages. With translation processed directly on device, Interpreter enables fast, intuitive conversations and helps volunteers focus on delivering a welcoming, human-centered Games-time experience.

“As we prepare for the most geographically widespread Winter Olympics in history, the role of technology shifts from a simple tool to the very fabric holding our vision together,” said Andrea Varnier, CEO of Milano Cortina 2026. “Samsung’s innovation is fundamental in bridging the distances between our venues, transforming the vast territory of Milano Cortina 2026 into a single, unified arena. Their cutting-edge solutions do more than just support our operations; they redefine how the world perceives the spirit of the Games, ensuring that human connection remains at the heart of this digital evolution.”

In addition, Galaxy Charging Stations at stadiums across host cities will support spectators during long event days, helping to ensure these rare and meaningful Olympic and Paralympic Games moments unfold smoothly on site. This practical support allows people to stay present and engaged during moments that come only every four years.

Inside competition venues, Samsung technology will support officiating and operations. Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.

Samsung House: A Central Hub for Connection, Storytelling and Shared Experiences

Located in Milan’s historic Palazzo Serbelloni, Samsung House provides a setting where guests can experience Samsung’s Olympic Games technology innovation history — bringing together the legacy of Samsung’s innovations and how they are brought to life on the ground in Milan as part of the rhythm of the Olympic Games, rather than a standalone showcase.

Throughout Milano Cortina 2026, Samsung House will host a curated program that encourages interaction and shared moments. Moments include National Olympic Committee nights, live competition viewings and displays of the Victory Profile portrait series, creating opportunities for athletes, partners, and media to come together and share perspectives, and celebrate the spirit of the Olympic and Paralympic Winter Games. Complementing this atmosphere, Samsung House will also feature hospitality moments curated by Michelin-starred Italian chef Enrico Bartolini, adding a sense of local culture and warmth.

Samsung House officially opens on Feb. 4 and will operate throughout the Olympic Winter Games until Feb. 22. Samsung House will reopen during the Paralympic Winter Games from March 6–15. During this period, Samsung House will operate as an invitation-only environment, creating a dedicated space for meaningful connection throughout the Games.

As Samsung looks ahead to the future, Milano Cortina 2026 represents an important chapter in a partnership defined by innovation, athlete empowerment and the ongoing evolution of how global audiences experience the Olympic and Paralympic Games. Through its latest Galaxy technology, Samsung continues to open up Olympic and Paralympic Winter Games Milano Cortina 2026 — supporting athletes from preparation to the podium and bringing fans closer to the energy, creativity and emotion of the world’s most celebrated winter sporting event.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[2] Samsung Account required. Currently limited to select languages only. Certain languages may require language pack download. Translation might not be accurate.

Galaxy AI currently supports 16 languages[2], and by the end of the year that number will go up to 20 with these new additions. This update means even more users will be able to lower language barriers and step into a larger world with the power of Galaxy AI. The new languages and dialects will be available for download as language packs from the Settings app of compatible Galaxy devices.

For more information about Galaxy AI, please visit: Samsung Newsroom Australia

[1] Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[2] Supported languages include Arabic, Chinese (China mainland, Hong Kong), English (Australia, India, United Kingdom, United States), French (Canada, France), German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Russian, Spanish (Mexico, Spain, United States), Thai and Vietnamese.

Powered by the AI-based ProVisual Engine and Galaxy AI’s Photo Assist[1] features, Galaxy S24 FE showcases an enhanced camera setup that empowers users to be more creative. It’s the perfect device for gaming on the go with a 6.7-inch Dynamic AMOLED 2X display, a long-lasting 4,700mAh battery, and a powerful Exynos 2400 series chipset.  Galaxy S24 FE offers premium Galaxy AI[2] tools and ecosystem connectivity to enhance communication, productivity and creativity, all housed in an iconic design and protected by Samsung Knox security.

“We want everyone to enjoy all the benefits of our latest mobile innovations,” said SeaYoung Lee, Corporate EVP and Head of the Smartphone Research and Development team at Samsung Electronics. “Galaxy AI opens so many new experiences for users, helping them communicate, and be more creative and productive. Galaxy S24 FE makes the powerful performance and premium Galaxy AI capabilities of the S24 series available to even more people.[3]

Unlock Creativity with AI-enhanced Camera and Editing

Galaxy S24 FE makes it easy for anyone to take stunning photos and videos. Its premium camera setup features a 50MP wide lens and 8MP telephoto lens with 3X optical zoom, both supported by optical image stabilization (OIS), plus a 12MP ultra-wide lens and a 10MP selfie camera.

The camera system’s capabilities are further elevated by Samsung’s dynamic ProVisual Engine, an AI-driven camera engine that takes visual quality to incredible heights. Making it’s debut in the FE series, ProVisual Engine features vastly improved technology that leverages advanced AI algorithms to deliver breathtaking detail and remarkably subtle textures:

• Nightography[4] with AI image signal processing (ISP) to improve low light performance, enabling beautiful night portraits
• Works with the 50MP Adaptive Pixel Sensor of wide camera, to enable optical-quality performance at zoom levels from 2x in addition to the optical 3x zoom. AI zoom also provides the enhanced image quality to distances between digital zoom lengths.
• Object-Aware Engine to recognize scenes and optimize colors in Super High Dynamic Range (HDR), ensuring vibrant and lifelike photos and videos

When it is time to edit, Photo Assist features breathe life into ideas. Since its introduction with the Galaxy S24 series devices, Galaxy AI has become invaluable for editing images and expressing creativity:

• Generative Edit[ii] reassembles the world through object moving and removal capabilities, allowing more creative freedom
• Portrait Studio[iii] reimagines selfies as cartoons, comics, watercolor paintings, or sketches to add flair to online profiles
• Edit Suggestions[iv] quickly remove pesky flaws, such as reflections, with the press of a button
• Instant Slow-mo[v] immortalises every second of life’s important moments in a snap

Game On with Powerful Performance

The powerful Exynos 2400 series chipset enables an incredible gaming experience compatible with cutting-edge features such as Ray Tracing. In the world where every bit of speed and efficiency counts, Galaxy S24 FE utilises several key features to stay ahead of the competition:

• An 1x larger vapor chamber[vi] improves cooling to maintain peak performance for longer durations.
• The bigger 4,700mAh battery[vii] allows for long, worry-free gaming sessions.
• A 6.7-inch adaptive Dynamic AMOLED 2X display – the largest display ever used in the FE series – with a up to 120Hz refresh rate provides a smooth and stunning viewing expereince.
• Vision Booster optimises color and contrast to game even in sunlight.

Seamless Galaxy AI Experiences[5]

Galaxy S24 FE incorporates the same advanced AI experience as the Galaxy S24 series. Designed to enhance work, simplify communication, and increase connectivity, Galaxy AI on the S24 FE offers tools that unlock new possibilities:

• Circle to Search with Google[viii] satisfies curiosity with unprecedented ease
• Interpreter[ix] instantly translates in-person conversations, even when offline
• Live Translate[x] breaks down communication barriers on phone calls in select languages
• Chat Assist easily adjusts tone, grammar, and vocabulary in messages
• Note Assist[xi] streamlines the note-taking process and automates formatting and translation
• Transcript Assist[xii] promptly translates audio recordings
• Browsing Assist[xiii] on Samsung Internet creates summaries or translates entire webpages

Connecting and Securing the Samsung Galaxy Ecosystem

Every Galaxy AI-enhanced experience becomes even more useful when the Galaxy S24 FE is connected to Samsung’s expansive mobile ecosystem. It seamlessly transfers files, quickly sets up extended displays, and effortlessly executes complex creative ideas through intuitive inputs. In this hyper-connected Samsung Galaxy ecosystem, Galaxy S24 FE enables experiences that increase productivity, creativity, and efficiency.

Building on the innovative legacy of the S series, this premium experience is fortified with strong security. Samsung Knox, Galaxy’s multi-layered security platform, helps to safeguard information with end-to-end secure hardware, real-time threat detection, and collaborative protection.

Galaxy S24FE is designed to perform. It also features seven generations of OS upgrades and seven years of security updates,[xiv]

The Galaxy S24 FE will be launching on October 10 and will available for pre-order starting October 27 , 2024 across select retailers. The Galaxy S24 FE will be available in the colours Graphite, Blue and Mint [xv]

[1] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[2] Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[3] Fees may apply to certain Galaxy AI features at the end of 2025.

[4] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

[5] Fees may apply to certain AI features at the end of 2025.

[i] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model, and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[ii] Generative Edit requires a network connection and Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[iii] Portrait Studio requires a network connection and Samsung Account login. Supports JPG, HEIC (HEIF), BMP and PNG files. The background must not be transparent. Editing with Generative Portrait results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

[iv] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[v] Instant Slow-mo feature is available on Samsung Video Player and Samsung Gallery. May not be available on certain video file types. Accuracy of results not guaranteed.

[vi] Compared Galaxy S24 FE to Galaxy S23 FE.

[vii] Compared Galaxy S24 FE to Galaxy S23 FE (4,500mAh).

[viii] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed.

[ix] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region or carrier. Availability of supported languages may vary.

[x] Live Translate feature for Call Assist does not need a network connection. Calls need a network connection to activate Live Translate. Samsung Account login required. Live Translate is only available on pre-installed Samsung Phone apps and some third-party apps. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

[xi] Note Assist requires a network connection and Samsung Account login. Character limit applies. Service availability may vary by language. Accuracy of results is not guaranteed.

[xii] Transcript Assist requires a network connection and Samsung Account login. Transcript Assist is only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature in Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[xiii] Only available within Samsung Internet application.

[xiv] Galaxy S24 FE will be supported with seven generations of OS upgrades and seven years of security updates from the global launch date.

[xv] Availability of colors may vary by market and carriers.

“Committed to democratising mobile AI for all, Galaxy AI’s language expansion this year will allow even more Galaxy users to communicate beyond language barriers on a scale that is completely unique to Samsung,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We will continue to innovate our technology and pioneer premium mobile AI experiences so that even more users are equipped with the right tools to unleash their unlimited potential.”

Galaxy AI Feature Descriptions

• Live Translate produces two-way, real-time voice and text translations of phone calls, making it easier than ever to book reservations while traveling or chat with your grandparents in their native language.[2]
• Interpreter can instantly translate live conversations through a user-friendly split-screen view, allowing people standing opposite each other to read a text translation of what the other person is saying.
• Chat Assist can help perfect conversational tones by generating context-aware suggestions to ensure communication sounds as it was intended, whether it’s a polite message to a coworker or a short catchy phrase for a social media caption.[3]
• Note Assist can create AI-generated summaries, pre-formatted templates and cover pages, elevating your day-to-day productivity.[4]
• Transcript Assist uses AI and Speech-to-Text technology to transcribe, summarise and even translate voice recordings.[5]
• Browsing Assist helps you stay up to speed on what’s happening in the world while saving time by generating concise summaries of news articles or web pages.[6]

Starting in April and rolling out over the upcoming months, the newly supported Galaxy AI languages and dialects will each be available for download as a language pack from the Settings app.

For more information about Galaxy AI, please visit: Samsung Newsroom Australia or samsung.com/au/.

[1] Supported languages include Chinese, English (India, United Kingdom, United States), French, German, Hindi, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Mexico, Spain, United States), Thai and Vietnamese.

[2] Network connection and Samsung Account required. Currently limited to select languages only. See website https://www.samsung.com/au/smartphones/galaxy-s24-ultra for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app. Translation might not be accurate.

[3] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.

[4] Samsung Account and Wi-Fi or mobile data required. Feature must be enabled with latest version of Samsung Notes. May not work on all content pasted or written content. The Auto format function has a limit on the number of characters.

[5] Samsung Account and Wi-Fi or mobile data required. Translation might not be accurate.

[6] Requires Samsung Account and internet connection. Only compatible with Samsung Internet app.