Samsung Electronics Australia today announces the launch of two new colours for the award winning Bespoke Jet, a cordless vacuum cleaner with an Integrated Clean Station that delivers a powerful and hygienic clean from start to finish. The stylish Bespoke Jet now comes in Woody Green and Misty White, complementing the Midnight Blue model which launched earlier this year.

Samsung’s design trend research[1] indicates that 70 percent[2] of consumers view their home as a reflection of their personality, however, would like it to be more stylish. The new Bespoke Jet range allows Australians to select which colour best fits their décor, without having to hide it away or compromise on performance.

“Today’s home appliance customer is style conscious and looks for a solution that reflects their personality, while blending seamlessly with their chosen interior décor” said Andrew Wand, Senior Director Home Appliances, Samsung Australia.

Wand continued: “The vast colour offering of Bespoke Jet is another example of Samsung paying attention to the evolution of our consumer needs, and a further demonstration of the company’s on-going commitment to bring meaningful innovation into Australian homes.”

More than 50 percent[3] of Australian households surveyed felt that their appliances look dated and would like to have something a little more stylish that allows them to express their own personality. This is where the Bespoke Jet can add something fresh to the living space. The innovative Integrated Clean Station becomes the ideal match of form and function, the added connected dock not only automatically empties the dustbin, whilst capturing up to 99.999% of dust and allergens from coming back into the room, it also charges your vacuum and looks sleek with its circular beveled design so you won’t want to hide it away.

The Bespoke Jet is lighter than previous Samsung models, has a run time of up to 120 mins[4] (along with an additional battery) and is equipped with an improved Digital Inverter Motor for an even more powerful clean. For added convenience it is equipped with a LED Digital Display, so users have all the information they need at their fingertips, including suction level settings and remaining battery time. Whether it is being used on hard floors or carpets, the Bespoke Jet generates 210W⁵ of suction power to get the job done efficiently.

The arrival of the Bespoke Jet takes home appliances into the modern era. Embracing the philosophy of the Samsung Bespoke brand, the sleek and stylish Bespoke Jet is designed to blend into any home and making cleaning easier. Australians can now consciously place the vacuum cleaner in living areas without disrupting the overall interior design.

[1] Nature Research, December 2021. n=1,014.

[2] Nature Research, December 2021. n=1,014.

[3] Nature Research, December 2021. n=1,014.

[4] The stated run time applies to the minimum power level with a non-motorised tool attached. Results may vary depending on usage.

[5] Compared to VS20R9046T3/SA. Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorised tool, using Jet mode. Based on SLG (Schubert Leiter Geratesicherheit) tests.

Samsung Electronics Co., Ltd. today announced its first-ever Bespoke French Door refrigerator, to be unveiled at CES 2022.

Available in a choice of 3-door, 4-door and Family Hub^® models[1], the new Bespoke French Door refrigerator expands Samsung’s Bespoke lineup. At CES 2022, Samsung is set to display a full array of Bespoke appliances, including new products such as the Bespoke Jet cordless stick vacuum cleaner and the Bespoke Washer and Dryer, bringing Bespoke to the rest of the home.

The new line represents the very best of Samsung, pairing customisable designs with unique technologies that together inspire entirely new ways of living. Beyond the kitchen, the Bespoke Jet vacuum cleaner brings powerful cleaning performance and elegance to the living room, while the Bespoke Washer and Dryer make laundry routines intelligent and easy.

“The Bespoke concept was not just designed for the kitchen. We believe that consumers should have the freedom to customise their entire home to match their lifestyle needs,” said Kanghyup Lee, Executive Vice President and Head of Sales and Marketing of the Digital Appliances Business at Samsung Electronics. “This expansion of the lineup empowers consumers to create living spaces that truly reflect their tastes and aesthetics—using Samsung’s meaningful innovations and technology.”

Bespoke Jet

First introduced at Bespoke Home 2021 and coming to global markets in 2022, the Bespoke Jet cordless stick vacuum cleaner brings Bespoke innovation into the living room.

Featuring Samsung’s the Bespoke Jet takes the chore out of keeping your home clean and hygienic. Once they are done cleaning, users can simply dock the vacuum cleaner and it will automatically empty the dust bag and begin to charge.

The Bespoke Jet also features a modern, premium design that is powerful yet light, and built to offer families a comprehensive cleaning solution. It provides up to 210W of suction power and uses a multi-layered filtration system to trap up to 99.999 percent of fine dust, delivering a powerful yet simple cleaning experience to the contemporary home.

The Bespoke Jet is available in Midnight Blue, Misty White and Woody Green – colors that allow users to place their vacuum cleaner where they like without disrupting their living space’s overall décor.

Bespoke French Door Refrigerator

Available in a range of sizes, configurations and colours, Samsung’s Bespoke French Door refrigerator brings Bespoke customisation and a sleek flat-front design to one of the most preferred refrigerator types. Expanding on the existing Bespoke refrigerator lineup, which includes the Bespoke 4-Door Flex, Bespoke 2-Door Bottom Freezer and Bespoke 1-Door Flex Column, this latest addition helps to ensure that there is a Bespoke refrigerator option to suit every family’s needs. The Bespoke French Door refrigerator will be available in 3-door and 4-door configurations – in both full and counter-depth models – and includes options featuring the upgraded Family Hub^® for 2022[2].

With 12 colors and two finishes – glass and steel – to choose from, the Bespoke French Door refrigerator features thousands of color combinations. In glass, new colors include White, Grey, Pink, Charcoal, Morning Blue, Clementine and Sunrise Yellow. In a steel finish, new colors include Tuscan, Matte Black, Navy, Emerald Green and Stainless Steel[3].

To help families better store and preserve their meals, the Bespoke French Door refrigerator comes packed with Samsung’s latest storage and cooling innovations. The Beverage Center and Dual Auto Ice Maker give users quick access to cold drinks, while the FlexZone^® keeps ingredients at the optimal temperature to help ensure they stay fresh.

With a wide range of smart features, Family Hub brings entertainment into the kitchen and helps families stay organised and connected. In 2022, Family Hub^® will support Samsung TV Plus, providing free TV content and seamless continuous viewing experiences with other screens like Samsung Smart TVs and Galaxy devices[4].

Family Hub^® for 2022 will also support Alexa in select regions[5], meaning consumers can access various Amazon services, including Amazon Music and smart water filter reordering services, on their refrigerators. View Inside has also been upgraded with internal camera technology for utilising information on food labels, allowing families to view fridge contents, manage expiration dates, and more.

Bespoke Washer and Dryer

Designed to introduce Bespoke to the laundry room, the Bespoke Washer and Dryer include cutting-edge smart features that make doing laundry more intuitive and efficient. Both devices feature a flat-front design and are available in multiple color options, including black and navy.

By learning usage patterns and laundry routines, the AI-powered Smart Dial prioritises frequently used settings, minimising work and simplifying the washing and drying process. Meanwhile, the intelligent AI OptiWash function optimises wash settings as well as time and detergent levels for each load, taking the guesswork out of laundry. With MultiControl, users can easily use both the smart washer and dryer from the washer control panel when units are stacked.

ENDS

LOCAL COMMENT 

Samsung Electronics has today announced the launch of its first-ever Bespoke French Door Refrigerator and Bespoke Jet Vacuum, to be unveiled at CES 2022 and available in Australia.

The Bespoke range will provide Australians with innovative, stunningly designed and customisable products for their homes.

The Bespoke Refrigerator line up will be available in an array of modular formats including the premium French Door style, and a range of stunning colours to offer customisation in both form and design. The Samsung Bespoke range allows you to tailor your fridge needs according to the size, space and style of your home.

Bespoke Jet^TM will debut in Australia in February, the beautiful ergonomically-designed stick vacuum is lightweight yet powerful and features an integrated All-in-One Clean Station, which hygienically takes care of dust disposal from the bin without dirt escaping back into the air while simultaneously also stores and charges.

Quote attributed to Jeremy Senior, Vice President of Consumer Electronics at Samsung Electronics Australia.

“Australians are constantly looking for customisation options to express their personal style in the home. Our Bespoke range makes this possible with home appliances too – giving Australians access to smart, beautifully designed technology that can be customised to fit into the aesthetics of their home.

“Set to be launched into Australia for the first time in 2022, our Bespoke fridges will complete your kitchen space with sleek design, customisable colours and the option to build the fridge that will best work for your household. It will truly transform the heart of your home and we can’t wait to see what combinations are selected.

“Bespoke Jet is another example of Samsung’s commitment to bringing meaningful innovation into Australian homes. The new Bespoke Jet continues to evolve the success of Samsung Jet’s Clean Station, now incorporating it into the stand whilst keeping design at the forefront. Combine with its powerful performance and ergonomic design, the Bespoke Jet does not need to be hidden away and seamlessly fits into any space of the home.”

Pricing and availability

• Bespoke Jet^TM will be available in Midnight Blue from February. Pricing to be announced at launch.
• The Bespoke Refrigerator line-up, colour options and local pricing will be available closer to launch.

For more information about the Bespoke product lineup, please visit samsung.com/bespoke.

[1] To be confirmed for Australian customers at launch.

[2] Bespoke Refrigerator colours and combinations for the Australian market will be announced at local launch.

[3] Bespoke Refrigerator colours and combinations for the Australian market will be announced at local launch.

[4] To be confirmed for Australian customers at launch. Internet connection required. Data charges may apply.

[5] To be confirmed for Australian customers at launch. Internet connection and subscription required. Data and subscription charges may apply.

[6] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

[7] Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.