Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. As phones become more tailored to our routines and preferences, concerns about privacy are only growing.

That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have a more secure way to check your messages or enter a password when commuting or on public transit.

Flexible Protection Built Over Years

Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customise the security with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.

You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.

It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to enhance mobile security.

A New Standard for Mobile Privacy

This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault[1] to ecosystem defenses such as Knox Matrix[2]. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.

This is privacy you can see and security you can feel – and it’s coming to Galaxy very soon.

[1] Samsung Knox Vault availability may vary by model including but not limited to Galaxy S Series, Galaxy A Series, Galaxy Tab S Series and more.

[2] Knox Matrix is supported on Galaxy smartphones and tablets One UI 6.0 or above. Availability may vary by country or region.

Protecting our personal sanctuary and our belongings are second nature. This is why we check our locks, close our windows, and invest in gates. Today, however, the modern connected home has dozens of invisible, digital entryways: From smart TVs and refrigerators, to robot vacuums, speakers, and more. While these bring convenience in a new era of intelligent living, they also represent potential vulnerabilities from within.

This shift has not been lost on consumers in Southeast Asia and Oceania (SEAO). In fact, reports are finding that data privacy and security are key purchasing considerations for consumers in markets like Australia[1], Indonesia[2], and Singapore[3]. This sentiment is echoed in; a recent global Samsung survey found that respondents expect AI-driven security features to protect their homes and ensure their families’ safety, with “Security / safe” frequently cited as key criteria for AI home appliances[4].

With our increasingly connected lives, the very concept of home security needs a critical rethink. Having peace of mind now depends on safeguarding our digital lives with the same rigor that we apply to our physical ones. Unlike physical break-ins that usually leave visible signs, a digital intrusion is often invisible. The target is not your television set, but your personal data, your family’s routines, and your privacy.

A cybersecurity breach can extend far beyond your front door. Poorly protected devices can face malware risks, with attacks that potentially disrupt their features, give hackers access to device cameras, enable theft of data, and more.

For the modern consumer, the challenge of managing the security settings of their various home appliances has intensified, especially as they embrace more smart devices. This creates the need for a holistic, built-in solution that works seamlessly in the background, offering robust protection without requiring constant user intervention. Without the right safeguards in place, consumers could find themselves vulnerable to privacy breaches – just imagine a robot vacuum’s camera recording footage of house interiors without authorisation and revealing when a home is empty, or a compromised appliance revealing sensitive personal information like passwords and biometric data.

Security by Design, Our Layered Approach

At Samsung, our goal is to deliver trusted and personalised experiences through security solutions that aim to help protect your different connected devices and appliances. From on-device features like Knox Vault, to the Knox Matrix which enables ecosystem-wide protection, Samsung aims to provide you with ease, convenience, and care.  

Samsung Knox is a comprehensive, multi-layered security platform that is designed to act as an invisible shield for the entire ecosystem of Samsung devices, with Knox Vault[5] and Knox Matrix[6] being key innovations within that platform.

Think of Knox Vault as a physical, safe built directly into the hardware of our devices. This is where data like cryptographic keys and digital certificates are stored, isolated from the main system. Across our screen-equipped home appliances, we’ve also integrated the Passkey[7] feature – a digital credential that allows users to log in to home appliance apps and websites[8] using biometrics such as fingerprints.

Connectivity within the Samsung ecosystem likewise helps to safeguard against threats when they go undetected. Samsung’s Knox Matrix creates a trusted, network that turns a smart home into a “smart shield,”.  where more connected devices mean stronger overall security. The Trust Chain in particular — which is a part of Knox Matrix — is managed on a private blockchain, enabling devices to monitor each other for threats

Earning Consumer Trust Through a Legacy of Action

Our commitment to security is not a recent reaction to market trends, but a long-standing commitment to our customers. Samsung is an  innovator in digital security, leveraging our global expertise from the highly secure mobile industry and applying it across our entire product portfolio.

Our commitment is validated by leading independent organisations. For example, the Bespoke AI Jet Bot Steam, Bespoke Jet Bot Combo, and Bespoke AI Refrigerators have received IoT security certifications from TÜV Nord based on the ETSI EN 303 645 standard which defines security and privacy requirements across the lifecycle of consumer IoT devices[9].

As AI and connectivity make our homes more intuitive and helpful, the foundation of trust becomes more critical. Our goal is to deliver a smart home experience that is as secure as it is seamless.

To ensure this trust endures, we are already preparing for future threats. Samsung is actively researching Post-Quantum Cryptography (PQC)[10], developing new security solutions to help our devices remain secure against potential quantum computing threats of tomorrow, helping to safeguard our products over their long lifecycles.

While our customers focus on locking their front door, they can have absolute confidence that Samsung is tirelessly securing every digital one. Our vision is clear: it’s not just about smarter living; it’s about safer living.

[1] What do Aussie Consumers consider when looking to purchase consumer electronics? – YouGov

[2] Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy? – YouGov

[3] YouGov Report: Consumer electronics: Safety and sustainability

[4] Survey: Global Consumers Prioritize Personalization and Security in AI Home Appliances – Samsung Global Newsroom

[5] Currently applied to Bespoke AI Jet Bot Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.

[6] Currently available via Wi-Fi enabled appliances launched in Australia in 2025.

[7] Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.

[8] Feature is available on websites that support the international Fast Identity Online (FIDO) standard.

[9] More information is available here: Samsung Digital Appliances Earns Its First TÜV Nord IoT Security Certification – Samsung Newsroom Australia

[10] Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.

Pictured: Samsung Bespoke AI Home Side By Side Refrigerator. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. has announced that two series of robot vacuum cleaners, the Bespoke AI Jet Bot Steam[1] and the Bespoke Jet Bot Combo,[2] in addition to Bespoke AI Refrigerators[3] have received IoT security certification from TÜV Nord, a global certification organisation based in Germany.

This marks the first time Samsung’s digital appliances have received TÜV Nord security certification, further underscoring the company’s leadership in both home appliance technology and data security.

“As the global focus on smart home security intensifies, Samsung continues to deliver robust protection through our Knox security platform,” said Jeong Seung Moon, Executive Vice President and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This certification validates the strength of our security technologies, and we will continue to enhance differentiated protection to safeguard customer data.”

TÜV Nord is a globally renowned institution, acknowledged as an IECEE-accredited National Certification Body. The certification is based on the ETSI EN 303 645 standard, established by the European Telecommunications Standards Institute (ETSI), which defines security and privacy requirements across the lifecycle of consumer IoT devices — from design and development to distribution and operation. Key criteria include data encryption, authentication and access control, secure software updates, personal data protection and vulnerability management.

The European market is already tightening security requirements with updates to the Radio Equipment Directive (RED) and upcoming implementation of the Cyber Resilience Act (CRA). Against this backdrop, TÜV Nord certification demonstrates Samsung’s readiness to meet evolving international standards and its commitment to protecting users in connected environments.

Samsung continues to strengthen its home appliances with a wide range of Knox security technologies that safeguard user data through multiple layers of protection. These include the verification of unauthorised firmware modifications when the device is turned on. Additionally, all monitoring video footage and user commands from the Bespoke AI Jet Bot Steam and the Bespoke Jet Bot Combo are encrypted and only decrypted at their intended destination.[4]

Bespoke AI Refrigerators launched in 2025[5] further enhance security capabilities by integrating Knox Matrix and Knox Vault. Knox Matrix enables mutual security checks between devices, helping ensure users are promptly alerted in the event of data theft risks. Additionally, Knox Vault helps secure sensitive personal information, such as passwords, by processing and storing it on a dedicated hardware subsystem.

The Bespoke AI Jet Bot Steam will be unveiled at IFA 2025 in September[6]. The Bespoke Jet Bot Combo and Bespoke AI Refrigerators already being rolled out in select markets globally, including Australia.

[1] Samsung Australia is yet to confirm the availability of this product. Only includes the VR90F*****, VR80F*****, and VR7MD9771** models of Samsung Bespoke AI Jet Bot Steam. Tested independently by TÜV NORD in accordance with ETSI EN 303-645:2020. Test Report No. 3540 2897, expiry 16 July 2030.

[2] Only includes the VR7MD96****/** model of Samsung Bespoke Jet Bot Combo. Tested independently by TÜV NORD in accordance with ETSI EN 303-645:2020. Test Report No. 3540 2898, expiry 16 July 2030.

[3] Only includes the RM90F**B***, RF90F**A***, and RF90F**E*** models of Samsung 2025 Family Hub refrigerators, RM90F**C**, RM90F**D**, RM90F**E**, RM90F**X*, and RF90F**B*** models of Samsung AI Home refrigerators, and RF**DB99***, RF**DB95***, and RF**DG9H*** models of Samsung 2024 Family Hub refrigerators. Tested independently by TÜV NORD in accordance with ETSI EN 303-645:2020. Test Report No. 3539 5526, expiry 29 April 2028.

[4] Available on Samsung devices running Android 11 or later, and may not work on some devices.

[5] Models include SRS6500BA, SRS6800BFH, SRF9900BFH

[6] Samsung Australia is yet to confirm local availability.

This level of personalisation can be incredibly helpful, but the more your phone knows, the more there is to protect. So, what’s keeping all that personal data secure?

Samsung believes there is no privacy without strong security. That’s why every Galaxy device is protected from the chip up by a multi-layered approach, which includes on-device personalisation, user-controlled cloud processing, and ecosystem-wide protection through Samsung Knox Matrix.

At the core of this system is Samsung Knox Vault[2], Samsung’s hardware-based solution for your most sensitive information.

Secured at the Hardware Level

Most devices rely on software alone to guard sensitive data, but Galaxy devices go further.

Knox Vault is a hardware-level security solution that creates a physical barrier between your most private information and everything else. It works like a locked room inside your phone, with its own processor and memory. It pairs a secure processor with dedicated memory, isolating your passwords, PINs, biometrics, and cryptographic keys. These are the kinds of details you don’t want anyone else to access, and Knox Vault is built to make sure they stay private. You don’t need to activate or manage it, it’s always on, working silently in the background, helping keep your data safe while you get on with your day.

This is particularly crucial in the age of AI as user concerns are expanding from traditional cybersecurity threats, like viruses and malware, to worries over leaking personal data, such as conversations with your AI assistant. And as AI becomes part of more everyday tasks, the types of data that need protection are also expanding.

For example, location service metadata from your personal photos, not only details the resolution and file format, but could easily give away where you live and the exact location where the image was taken. In the era of AI, personal information like your address, face clustering ID, person ID, pet type, scene type and more need to encrypted and stored in a safe location. These things aren’t just files — they are deeply connected to your daily life.

Knox Vault helps mitigate these growing concerns by safely storing personal information in a secure, hardware-isolated environment designed to block both physical tampering and remote attacks ensuring your data can’t be accessed without approval.

Personalised AI, Protected at the Core

Knox Vault not only provides protection for today’s threats, it also ensures your privacy as mobile experiences continue to evolve.

As Galaxy AI becomes more useful, it also becomes more personal — learning how you use your device and adapting to your needs. And because this relies on deeply personal data, Knox Vault plays a crucial role in keeping that information private.

Features like Now Brief[3] provide useful summaries and suggestions based on your daily activity, while Modes and Routines[4] creates auto-generated routines by adjusting settings in response to your habits. These tools and the highly tailored AI experiences they enable are guided by a map of personalised data – data that is encrypted, with Knox Vault securing the keys.

Galaxy AI¹ also ensures privacy by processing tasks directly on-device where possible[5], keeping data in your hands and off online servers. Audio Eraser,[6] for example, can remove the background noise from videos or voice recordings without the need for any cloud-based processing — helping your personal comversations stay private. Call Transcript[7] and summary operates in the same way, keeping your calls organised while ensuring personal conversations stay private by remaining on-device.

Knox Vault helps ensure your data is protected, confidential and secure. Building on its role in Galaxy AI¹ as the trusted foundation for security and privacy, Knox Vault will expand across Samsung’s growing AI ecosystem as AI becomes more deeply integrated into the user experience.

Knox Vault is more than a security feature, it’s Samsung’s promise that no matter how advanced your devices become, or how much AI evolves, keeping privacy secured is our goal.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] Samsung Knox Vault is included on Galaxy S series, Galaxy A series, Galaxy Tab S series and more. Knox Vault availability may vary by model.

[3]  Now Brief requires Samsung Account login, app compatibility and user’s consent to access certain information. Service availability may vary.

[4] Modes and Routines requires Samsung Account login. Customised content and recommendations requires Permissions to access data including location, app usage and how you use your device.

[5] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.

[6] Results may vary per video depending on sounds present in the video. Samsung Account login required. Certain types of sound can be detected such as voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[7] Call Transcript feature requires a network connection to receive calls. Samsung Account login required. Summary feature for Call Transcript is capable of automatically transcribing recorded calls when a certain number of characters is met and is under the character limit. Call recording may not be supported in some countries. Currently available on pre-installed Samsung phones and Voice Record app. Service availability may vary by language or region. Certain languages may require language pack download. Accuracy of results is not guaranteed.

“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”

Exceptionally Sleek and Strong Design

With a thin 5.8mm chassis, Galaxy S25 Edge is remarkable and reimagines nearly every element of smartphone design for an even more compact and convenient experience[2]. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.

Alongside its streamlined silhouette comes exceptional performance. The optimally curved edges and sturdy titanium frame[3] . The latest Corning® Gorilla® Glass Ceramic 2[4], a new glass ceramic material that is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.

Dynamic Creativity with a Pocketable 200MP Camera

The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography[5] to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.

Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favourites like Audio Eraser[6] and Drawing Assist[7] are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.

Peak Performance Expertly Configured in Ultra-Slim Housing

Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8 ® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.

Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler[8], which delivers a 40% improvement[9] in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).

A Trusted Companion with Galaxy AI

Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers natural and context-aware mobile AI experiences. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is can be managed on-device.

Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief[10] and Now Bar[11] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.

Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s[12] latest advancements to more users. For example, with Gemini Live’s[13] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.

Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is secured by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences.

Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.

Availability

Galaxy S25 Edge will be available from 30 May in a captivating range of colors, including Titanium Silver, Titanium Jetblack, and Titanium Icyblue (Samsung.com exclusive).

Pricing

For more information about Galaxy S25 Edge and the Galaxy S25 series, please visit: Samsung Newsroom Australia and Samsung.com/au

Specification Table

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] When compared against the design of the Galaxy S25, S25+ and S25 Ultra devices.

[3] Titanium frame excludes volume and side keys.

[4] Corning® Gorilla® Glass Victus® 2 is applied to the rear of the device, and does not cover the camera lenses.

[5] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

[6] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[7] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[9] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.

[10] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[12] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC.

[13] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.

Looking for a reason to get the latest Galaxy S25 Ultra? Look no further.

The all-new Galaxy S25 Ultra is not just another smartphone – it is your personal AI companion[1], powered by advanced AI technologies and serious hardware upgrades that set new standards for what a phone can do for you.

Your second brain that lets you work smarter

Ever wish that you could clone yourself when juggling multiple tasks? Fret not, the Galaxy S25 Ultra easily steps in as your multimodal AI agent, thanks to the revolutionary Snapdragon^® 8 Elite Mobile Platform for Galaxy chipset, powering Galaxy AI¹ experiences that make every task easier

This is not just about raw power – it is about intelligent assistance that feels natural and intuitive. For instance, checked out a great deal on flights to Bali? Multimodal AI[2] recognises vital details from your inbox and suggests next actions like adding them to your calendar so you can avoid tedious copying and pasting between apps, with this highly efficient personal secretary who never misses a beat.

Galaxy AI can search through your Samsung Gallery via voice command to find the photo you’re looking for

Finding that perfect sunset photo from your last holiday with your besties does not mean scrolling endlessly through your photo album anymore. Simply say what you are looking for – “Find me that sunset photo I took with my friends at Mount Batur” – and watch as your Galaxy S25 Ultra understands and retrieves what you need. This natural language search[3] capability works across your Galaxy S25 Ultra, from Gallery to Settings, making navigation feel more like a conversation than a hunt.

Your personal information hub that knows you better

Imagine waking up to Now Brief[4], your personalised morning briefing that integrates essential information such as weather updates and Samsung Health insights. The innovative Now Bar[5] keeps you updated on everything that you use most frequently on your smartphone, from live sports scores, notifications, music controls, or modes and routines. These are consolidated and accessible on your lock screen – so you get your need-to-know updates with just a glance.

Get personalised briefs throughout your day with Now Brief

Want to know when your favorite sports team is playing next? Simply press and hold the side button to activate Google Gemini[6] and the schedule can be added to your Samsung calendar with a single command. Heard a catchy tune while grabbing your morning coffee? Circle to Search[7] lets you search with Google for a song that you hear in the moment without switching apps.

You can also rest assured your personalised data is guarded by Knox Vault. The Galaxy S25 Ultra’s Personal Data Engine[8] powers customised AI features by safely analysing your data on-device[9] to deliver highly tailored experiences based on your preferences and usage patterns.

Your trusted supercharged companion

Unleash your ultimate gaming potential with the Galaxy S25 Ultra

All these new Galaxy AI experiences and more run smoothly without compromise, thanks to the new Snapdragon^® 8 Elite for Galaxy chipset which boasts a 40% boost in NPU performance, 37% uplift for CPU performance[10], and 30% faster GPU compared to its predecessor. This is not just an incremental upgrade in processing power on the Galaxy S25 Ultra – it is the most p­­owerful processor you can get on Galaxy S series devices yet.

For gamers, enjoy smoother and more realistic mobile gaming with the Snapdragon^® 8 Elite Mobile Platform for Galaxy’s Vulkan Engine and improved Ray Tracing. All intense device usage and AI processing run smoothly thanks to an improved heat dissipation structure with a 40% larger vapor chamber[11].

Your professional photographer upgraded

A more stunning videography experience on the Galaxy S25 Ultra

The Galaxy S25 Ultra’s ProVisual Engine reimagines what is possible in mobile photography. Whether you are shooting landscapes at sunset, portraits in a dim restaurant, or trying to capture that perfect selfie, AI improvements are ready to enhance every shot[12].

Shoot videos with improved 10-bit HDR for four times richer colour and contrast[13] while after-dark scenes are brought to life with minimised grain with advanced noise removal[14]. Built-in ProScaler technology[15] also boosts display image scaling quality by up to 40%[16], making photos and videos more vibrant and true-to-life than ever before. It is like having a professional photography studio at your fingertips.

More dependable than before

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material

From day to night, the Galaxy S25 Ultra is also as tough as it is smart. Protected by the new Corning® Gorilla® Armor 2[17], which combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, this helps to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance[18]. This means you can count on your digital companion throughout your busy day, from morning to night.

The Galaxy S25 Ultra is here for the long haul, with seven generations of OS upgrades and seven years of security updates[19] that enables it to perform reliably over a longer lifespan. 

Whether you are a busy professional, a creative enthusiast, or someone who simply wants to make the most of their day, the Galaxy S25 Ultra is ready to be your ultimate personal AI companion. Welcome to the future of mobile technology, where your phone does not just keep up with your life – it helps you lead it.

A few weeks ago, we launched the One UI 7 beta program[1]. It marked the start of a new era with the first AI-integrated operating system, a true AI platform that vastly improves mobile experiences for users through unprecedented personalisation.

Galaxy’s approach to AI personalisation, from our launch of the first AI-powered smartphone to our continuous innovation of on-device AI, is to never compromise on privacy. We know you want the benefits of a mobile AI that truly understands you. You want a phone, tailored to your lifestyle, that adds to what you can do while removing everyday barriers – all with minimised risk of personal information being misused.

In anticipation of the next standard-setting Galaxy S series smartphones, we’re giving Galaxy users greater peace of mind alongside greater personalisation. That’s why we’ve created the Personal Data Engine, a powerful privacy advancement that ensures on-device, cross-app personal data protection.

Personalised data is stored in a secure space, carefully safeguarded by an encryption key that’s managed by Knox Vault. That’s the same trusted platform used to secure the most sensitive information on your smartphone, such as your biometric data. As an added layer of protection, post-quantum cryptography future-proofs the security of your data against rising quantum computing threats.

[Image created for illustrative purposes only]

On this fortified foundation of privacy, we’re opening up more possibilities for mobile experiences tailored to your life, only with Galaxy.

One defining element of One UI 7 is Now Bar, which gives personalisation a new meaning by seamlessly integrating your everyday actions and most-used apps into your lock screen. It’s where you’ll be able to control your entertainment, time your next ‘personal best’ workout, get directions to your next meeting, or start communicating in other languages.

Now Bar will be an access point for the most comprehensively insightful experiences ever on Galaxy. Now your phone won’t just ping you, it will help power your lifestyle.

Imagine you’re packing for a trip from Seoul, Korea, to San Jose, California. While you get ready, your phone offers a prompt to create a folder of your most commonly used apps for quicker access. To help make sure you don’t miss your flight, it lets you know when it’s time to leave for the airport. It can even provide a curated travel playlist to set the mood for your long flight.

With a single swipe, you can access the weather forecast – no need to search or check various apps. Throughout your trip, you capture the magic of each moment on your phone, and as each day winds down, it helps you relive the highlights.

Morning and night, Galaxy AI[2] will help keep you both informed and inspired with actionable tips and recommendations[3] uniquely tailored to your life. Game-changing personalisation with privacy you can trust. This is the next evolution of Galaxy AI.

[1] The One UI 7 beta program was first available for Galaxy S24 series devices in Germany, India, Korea, Poland, the UK, and the US, from December 5. Galaxy S24 series users can apply to join the beta program via Samsung Members. 

[2] Fees may apply to certain AI Features at the end of 2025.Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[3] Some features may require Samsung Account login. Service availability may vary by country, language, device model, apps. Now Brief can be switched on and off, and configured, in your phone’s Settings.

Samsung has made it a priority to give you peace of mind when using connected device ecosystems as Knox Vault, passkeys and Knox Matrix help protect you and your digital life.

Knox Vault

At Samsung, we’re constantly exploring ways to add extra layers of security to our products through software and hardware innovations. One example is our hardware-backed Knox Vault which combines a secure processor with secure memory to isolate your data — like PINs, passwords and biometrics — from the rest of your device to help safeguard against physical or remote reach of your data.

But we’re not stopping there. With many people now using multiple devices, we’re expanding Knox Vault to more devices[1] and bringing the safest mobile experience to a wider audience. You can rest assured that our technologies will constantly evolve as we continue to prioritise keeping you and your data safe.

Passkeys

As our device ecosystems continue to grow, we’ve all experienced the bothersome task of logging into apps and websites with passwords that are often long, complicated and easy to forget. But what if they no longer existed, and it was still possible to securely share information across multiple devices?

This is our vision for passkeys — digital credentials that can be used for authentication across websites and apps, enabled by Knox Matrix with Galaxy smartphones and tablets.[2] Passkeys allow users to log in to apps and websites on Galaxy devices using Samsung Pass in Samsung Wallet.[3] This safe and easy feature enables users to sign in with biometric authentication like fingerprints and eliminates the need to remember current passwords or reset forgotten ones. Convenient without compromising security, passkeys mark a significant step toward a passwordless future.

Passkeys offer a fast, easy and secure device experience. You’ll save time by no longer needing to type your account username into your device — simply select the account you wish to sign into. Once passkeys are registered, it is easy to switch over to a new connected device as there is no need to sign in all over again. Passkeys only work on users’ registered websites and applications, helping to safeguard against phishing attacks from malicious sites or apps.

Knox Matrix

Providing new ways to secure identities and credentials for a hyperconnected world, passkeys are part of Credential Sync — a key component of Knox Matrix. We live in an age where we’re surrounded by connected devices from our phones to TVs, and even our refrigerators. This connectivity offers exciting new opportunities but also poses an increased risk of exploitation. Security offerings that protect single devices are no longer enough when one compromised device has the potential to negatively impact others within the same ecosystem — presenting the need for another layer of protection.

That’s why we’ve built Knox Matrix, our next frontier of security and vision for a safer future. The security system is a comprehensive approach that will become increasingly essential as more devices and aspects of our lives become connected — turning your home into a smart shield and keeping you and your ecosystem of connected devices safe. Knox Matrix functions as your private blockchain system where connected devices help ensure security at core stages through multi-layered, intelligent threat monitoring with compatible devices cross-checking each other for breaches.

Credential Sync secures your information when moving data from device to device, making it easy to manage multiple logins while encrypting information. By sharing credentials across devices, we aim to help protect your entire device ecosystem — so you don’t have to sacrifice security for connectivity or convenience.

Knox Matrix offers even more advanced protection for your entire device ecosystem with Trust Chain. In Trust Chain, connected devices monitor each other for security threats, provide notifications if ever attacked and share actions taken to block the threat. Also, Cross Platform SDK allows devices on different operating systems to join Knox Matrix with consistent security standards. This means you can enjoy strong security across the board with Knox Matrix whether your Samsung devices are based on Android, Tizen, Windows or other operating systems.

Samsung wants you to be able to navigate this increasingly connected world freely and comfortably with Samsung Galaxy, both now and in the future. To that end, we’re committed to helping you get the most out of your digital experience with Knox Vault and Knox Matrix. As we head towards a passwordless future, these powerful solutions will help ensure you’re backed up by security you can trust.

[1]  Including but not limited to Galaxy S series, Galaxy A series, Galaxy Tab S series and more. Knox Vault availability may vary by model.

[2] Available on Galaxy smartphones and tablets with Samsung Pass, supporting One UI 6 or later.

[3] Availability of Samsung Wallet and Samsung Pass may vary depending on market or model.

Samsung Electronics Co., Ltd. today unveiled the Galaxy A55 5G (and Galaxy A35 5G, two smartphones that demonstrate Samsung’s ongoing commitment to making its best mobile innovations available to everyone. Both devices come with security features such as Knox Vault, as well as new photography capabilities inspired by Galaxy’s flagship camera innovations and a stunning display that adjusts to users’ surroundings with Vision Booster.

“With the Galaxy A series, we are expanding our latest technologies to a wider audience so that more people can benefit from them,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are excited to open up even more possibilities on the Galaxy A series this year, including offering Samsung Knox Vault for the first time on this lineup. We’re proud to enable Galaxy A series users to safely and reliably enjoy outstanding mobile experiences.”

An Entertainment and Creativity Hub with Versatile Photography and Stunning Display

With enhanced Nightography,[1] Galaxy A55 5G takes clearer and more vibrant photos even in poor lighting conditions. That means every nighttime photo can reach epic new levels. Galaxy A55 5G’s advanced AI Image Signal Processing (ISP) produces stunning low-light images never seen before on Galaxy A series. It’s not just scenery that looks amazing. Night Portrait mode and 12-bit HDR video ensure the people in every image look great so that capturing memories with friends and family.

Both Galaxy A55 5G and Galaxy A35 5G offer the incredible photography capabilities that Samsung Galaxy is renowned for, including features such as optical image stabilisation (OIS) and video digital image stabilisation (VDIS) that keep photos and videos crisp.

The new devices also continue the Galaxy A series’ tradition of making fun and immersive mobile experiences accessible to all. Users can enjoy watching the latest shows or browsing social media with Super AMOLED displays, showing astonishing clarity in Full High Definition. They can also count on the 6.6-inch[2] screen on both the Galaxy A55 5G and Galaxy A35 5G looking clear and bright in a range of light conditions thanks to Vision Booster.

Democratising Samsung’s Most Powerful Security Innovations to Intelligently Protect More Customers for Longer

This year, Samsung is bringing one of its most innovative flagship security features, Samsung Knox Vault, to Galaxy A series users for the very first time, including on the new Galaxy A55 5G and Galaxy A35 5G. A hardware-based security solution, Samsung Knox Vault offers protection against both hardware and software attacks by constructing an environment is physically isolated from the system’s memory. It can help protect the most critical data on a device, including lock screen credentials, such as PIN codes, passwords and patterns. Samsung Knox Vault also helps to protect the device encryption keys, encrypting users’ private data stored in the device. Only a user who has the correct lock screen credentials can access their data, even if the device is lost or stolen.

The Galaxy A55 5G and Galaxy A35 5G are also secured by Samsung Knox, Galaxy’s multi-layer security platform. Atrusted security platform, Samsung Knox is designed to help safeguard critical information and protect against vulnerabilities with end-to-end secure hardware, real-time threat detection and collaborative protection, taking a holistic approach across the entire Galaxy ecosystem.

For even more ways to stay protected, the Galaxy A series offers Auto Blocker, an opt-in package of additional security measures. When switched on, Auto Blocker can block app installations from unauthorised sources, provide app security checks to scan for potential malware and block potentially malicious commands and software installations to your device while connected by USB cable. New Galaxy A series users will also have access to Galaxy’s Security and Privacy Dashboard, making it easier than ever to see and control what is happening to their data and withdraw any permissions whenever they choose. They can also enjoy Private Sharing (part of Quick Share), which enables the secure and encrypted sharing of private files. To ensure confidentiality, users can control the recipient’s access permissions and the file’s expiration date, while also choosing to limit screenshots or downloads.

The new Galaxy A series smartphones demonstrate Samsung’s commitment to ensure Galaxy devices remain secure and up-to-date for longer. With the Galaxy A55 5G and Galaxy A35 5G, users will continue to benefit from up to four generations of Android OS and One UI upgrades and five years of security updates, optimising the lifecycle of the devices by keeping them equipped with all the latest Galaxy and Android features.

Seamless Connection with the Ever-Expanding Samsung Galaxy Ecosystem

The Galaxy A55 5G and Galaxy A35 5G are compatible with the Galaxy ecosystem giving users a smooth and integrated experience across a range of Galaxy devices. Users can keep up with their fitness goals by connecting a Galaxy Watch6 to their Galaxy A series smartphone. And, thanks to Auto Switch, incoming calls will be automatically switched to connected Galaxy Buds FE for enhanced convenience.

Pricing and Availability

The new Galaxy A55 5G and A35 5G will be available to purchase from 25th March from the Samsung Online Store and select retail partners with the recommended retail pricing of $699 and $549, respectively. The Galaxy A55 5G will come in colours, Awesome Navy and Awesome Lilac, while the Galaxy A35 5G will be available in Awesome Navy and Awesome Ice Blue

Customers who purchase the Galaxy A55 5G from the Samsung Online Store or from participating retailers before the 15^th April will be eligible to receive a bonus pair of Galaxy Buds FE in the same transaction or via redemption, respectively.[3] For customers interested in the Galaxy A35 5G, they will receive a bonus SmartTag2 and 25W Power Adapter from the Samsung Online Store when purchasing prior to the 15^th April.[4] With the purchase of either of the new A series devices, customers will also be offered a $100 bonus with trade-in until 4th April 2024.[5]

To find out more about the Samsung Galaxy A55 5G, Galaxy A35 5G and other Galaxy smartphones, please visit: Samsung Newsroom Australia and Samsung.com.au.

[1] When compared to the Galaxy A54.

[2] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.

[3] Terms and conditions apply, visit https://www.samsung.com/au/offer/galaxy-a-series/ for more information.

[4] Terms and conditions apply, visit https://www.samsung.com/au/smartphones/galaxy-a/ for more information.

[5] Terms and conditions apply, visit https://www.samsung.com/au/trade-in/ for more information.

Samsung Electronics announced today Galaxy devices will now receive regular security updates for a minimum of four years after the initial phone release. By extending support for security updates delivered on a monthly, quarterly or biannual basis,¹ Samsung is giving users peace of mind knowing their data is protected for as long as they use their Galaxy device.

Leading the Way in Mobile Security

Samsung prides itself in offering unmatched security to its users with Samsung Knox, its defense-grade security platform and cutting-edge technologies such as the industry’s strongest security chip, the embedded Secure Element (eSE);² a Secure Processor to protect against physical attacks; and the recently introduced Knox Vault, which adds another layer of security. As one of the few companies to design and develop its own products, software and services, Samsung offers true end-to-end protection, from the moment new product planning begins until a product is retired. By embedding security across every single layer of its devices, from the chip all the way up to the apps, Samsung can protect personal information in real-time and preemptively respond to increasingly advanced mobile threats.

“At Samsung, our number one priority is offering the best and most secure mobile experience to our users, and we’re constantly optimizing the security of our products and services,” said Seungwon Shin, VP & Head of Security Team at Mobile Communications Business, Samsung Electronics. “Mobile devices play such an important role in our lives, it’s only natural that we want to hold onto them longer. That’s why, thanks to the latest technology advancements, we’re committing to securing Galaxy devices for even longer, so that everything that should be kept protected stays protected.”

Securing Over 130 Models

Over the past decade, Samsung has made significant progress in streamlining and speeding up its regular security updates. Samsung worked closely with its OS and chipset partners, as well as over 200 carriers around the world to ensure that billions of Galaxy devices receive timely security patches. Samsung remains committed to offering security updates as quickly as possible to always stay one step ahead and keep its users safe.

A Collaborative Approach to Mobile Security

Samsung believes openness and collaboration are critical to offering the best mobile experiences that people can trust. Samsung has worked closely with over 1,000 partners to establish security standards for all Android devices, including the first-of-its-kind regular security update program in 2015, and partnered with the broader security research community to ensure consumers have the most secure mobile experience possible.

Eligible Galaxy Devices Include:³

• Galaxy Foldable devices: Fold, Fold 5G, Z Fold2, Z Fold2 5G, Z Flip, Z Flip 5G
• Galaxy S series: S10, S10+, S10e, S10 5G, S10 Lite, S20, S20 5G, S20+, S20+ 5G, S20 Ultra, S20 Ultra 5G, S20 FE, S20 FE 5G, S21 5G, S21+ 5G, S21 Ultra 5G
• Galaxy Note series: Note10, Note10 5G, Note10+, Note10+ 5G, Note10 Lite, Note20, Note20 5G, Note20 Ultra, Note20 Ultra 5G
• Galaxy A series: A10, A10e, A10s, A20, A20s, A30, A30s, A40, A50, A50s, A60, A70, A70s, A80, A90 5G, A11, A21, A21s, A31, A41, A51, A51 5G, A71, A71 5G, A02s, A12, A32 5G, A42 5G
• Galaxy M series: M10s, M20, M30, M30s, M40, M11, M12, M21, M31, M31s, M51
• Galaxy XCover series: XCover4s, XCover FieldPro, XCover Pro
• Galaxy Tab series: Tab Active Pro, Tab Active3, Tab A 8 (2019), Tab A with S Pen, Tab A 8.4 (2020), Tab A7, Tab S5e, Tab S6, Tab S6 5G, Tab S6 Lite, Tab S7, Tab S7+

For more information about Samsung software updates and Galaxy devices including specifications, please visit news.samsung.com/galaxy, www.samsungmobilepress.com or www.samsung.com/galaxy.

¹ This release was updated on March 9, 2021 to provide further clarity on the release schedule. For further details, please refer to Samsung Mobile “Security Updates” https://security.samsungmobile.com/workScope.smsb

² The eSE earned an ‘EAL 6+’ rating, the highest rating among security chips for mobile devices, under the Common Criteria.

³ Availability of security updates may vary by device and market. The lists of security update models are subject to change and will be reviewed on a periodic basis.