The Good Design Awards Jury commended both Samsung audio visual products for demonstrating a balance between advanced technology and visual restraint, creating experiences that complement contemporary Australian interiors rather than dominate them.

According to Phil Gaut, Director, Consumer Electronics, Samsung Australia, the 2026 Good Design Award accolades recognise Samsung’s ongoing commitment to provide products that Australians can trust to provide incredible performance, premium designs, and long-term value.

“At Samsung, we always strive to push the limits of innovation to bring Australians products that will make a meaningful difference in their lives. We were the first to bring Micro RGB TV technology to Australia,[1] setting a new benchmark of display excellence, colour accuracy and cinema-like[2] home entertainment experiences made for Australian conditions,” said Phil Gaut, Director, Consumer Electronics at Samsung Australia.

“We truly believe great products need to be connected, intelligent, and personalised, designed around how Australians really live. We’re proud to see our 115-inch Micro RGB and Music Studio Series recognised by the most prestigious design awards in Australia.”

Samsung Music Studio 7 and 5 (Gold Winner, Product Design Consumer Electronics)

Pictured: Samsung Music Studio 5 (left) and Music Studio 7 (right). Image simulated for illustrative purposes. Cables not shown.

Launched in 2026, Samsung’s Music Studio range is designed to deliver immersive audio for music, podcasts, and compatible Q-Symphony TVs, while harmonising with Australian living spaces.

To create the range comprising the Music Studio 7 and Music Studio 5 models, Samsung combined its Audio Labs expertise with a timeless “Dot Design” by renowned designer Erwan Bouroullec. The result gives both Music Studio models a minimalist form intended to avoid association with any particular era or style and enabling the speakers to sit as furniture or art in various settings – from a bedroom to a workshop to a contemporary living room mantel.

As a 2026 Good Design Awards Gold Winner, the Samsung Music Studio 7 and 5 Wireless Speakers were recognised by the jury for transforming audio products into refined lifestyle objects that integrate seamlessly into contemporary interiors.

Of the Samsung Music Studio 5 and 7, the Good Design Awards Jury said:

“The Jury recognises the thoughtful balance achieved between immersive audio performance and visual restraint, noting the product’s successful departure from conventional consumer electronics aesthetics. Particular praise was given to the timeless form language and attention to spatial integration, which demonstrates strong aesthetic sensitivity. The Jury congratulates the team on creating a resolved product that delivers high-quality sound while sitting comfortably across diverse interior environments. Simply beautiful design.”

Samsung 115-Inch Micro RGB MR95F 4K Vision AI Smart TV (Winner, Product Design Consumer Electronics)

Pictured: Samsung 115-inch Micro RGB R95F. Image simulated for illustrative purposes. Cables not shown.

As a Good Design Awards Winner in the Product Design Consumer Electronics category, the 115-inch Micro RGB MR95F redefined Australian ultra-premium TV experiences as the first ultra-large TV to bring colour beyond cinema standards to Australian homes[3].

To achieve this new standard, Samsung’s proprietary Micro RGB backlight technology comprises individually controlled red, green, and blue micro RGB LEDs – each less than 100µm in size[4] – producing a hyper-realistic picture via exceptional colour accuracy. Certified by VDE for Micro RGB Precision Colour, the MR95F was the first 115-inch Micro RGB to support 81-bit processing and deliver a colour gamut ratio of the BT 2020 standard (CIE u`,v`) of 100% or more[5].

Of the 115″ Micro RGB MR95F 4K Vision AI Smart TV, the Good Design Awards Jury said:

“The Jury recognises the Samsung 115″ Micro RGB 4K Vision AI Smart TV as a significant advancement in large-scale display engineering, combining proprietary Micro RGB Technology with sophisticated AI processing to deliver hyper-realistic colour precision at an unprecedented scale. The integration of glare-free technology addresses a critical challenge in bright Australian living environments, while the remarkably slim 35.7mm profile and wireless connectivity options demonstrate thoughtful consideration of spatial integration. The Jury was super impressed by how the design and engineering team at Samsung balanced advanced display innovation with architectural restraint, creating an immersive viewing experience that enhances rather than dominates contemporary interiors. The Jury congratulates the team on this refined premium offering.”

Setting the Global Benchmark for Design Excellence

Established in 1958, the Australian Good Design Awards are Australia’s longest-running international design awards and one of the world’s most respected design recognition programs.

The Awards recognise excellence from around the world, with projects evaluated by an independent Jury of more than 100 Australian and international design experts against three core criteria: Good Design, Design Innovation and Design Impact.

Good Design Australia Managing Director, Rachel Wye, said the range of projects recognised in 2026 reflects the role design now plays across the economy and community.

“Design is an important economic and social capability. It influences the products we create, the services we rely on, the policies we develop and the way organisations respond to complex problems,” Ms Wye said. “This year’s Award winners are addressing energy costs, healthcare, environmental degradation, artificial intelligence, disaster preparedness, accessibility and community wellbeing.

“Australia has an extraordinary design community and an opportunity to use that capability to strengthen our economy, improve lives and build industries that can compete internationally,” Ms Wye concluded.

Ongoing recognition for the Global No.1 TV brand for 20 years

Recognition of the 115-inch Micro RGB R95F and Music Studio Series at the 2026 Good Design Awards follows Samsung achieving a sweep of 2026 Finder Customer Satisfaction awards including Most Loved TV Brand for seven consecutive years. As the Global No. 1 TV brand for 20 years[6], Samsung has a TV to suit every Australian lifestyle, offering models featuring certified glare-free[7], Art Store[8], Knox security[9], Gaming Hub[10], and 200+ subscription free channels via Samsung TV Plus[11], all backed by 7 years of One UI Tizen[12] upgrades across various price points.

To find out more about Samsung’s Audio Visual Range, visit www.samsung.com/au

[1] Based on internal research as at 17 November 2025. VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[2] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[3] Based on the wider colour gamut of BT.2020 when compared to DCI-P3. VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[4] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.

[5] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 337580-TL6-1, 331701-TL6-1 valid until 25 February 2027.. Based on the wider colour gamut of BT.2020 when compared to DCI-P3.

[6] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[7] Independently verified as Glare Free by UL LLC. (UL Solutions).

[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[9] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

[10] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[11] Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.

[12] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

During the session, Samsung emphasised its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology, and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.

“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centred on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”

Elevating the TV Experience With Vision AI

At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC)[1], a new intelligent platform designed to make television more intuitive.

By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling refined smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality consumers continue to prioritise.

Redefining Scale, Design and Lifestyle Innovation

During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, a Samsung first technical achievement, as well as the company’s commitment to lifestyle TV innovation.

“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”

As Samsung celebrates twenty consecutive years as a top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.

[1] Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.

Samsung’s 115” Micro RGB R95. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today announced pricing and availability of its ground-breaking Micro RGB R95 display – the  115” Micro RGB TV – which is set to redefine ultra-premium TV experiences by bringing colour beyond cinema-standards to Australian homes. Priced at $41,999, Samsung Micro RGB R95H will roll out nationwide, gifting premium consumers an opportunity to unlock incredible viewing experiences in time for Christmas.

Incredible Colour Expression Beyond Mini LED and Mini RGB

Samsung’s 115” Micro RGB R95 TV utilises individually controlled red, green, and blue micro RGB LEDs—each less than 100µm in size[1]—arranged in an ultra-fine pattern behind the panel. To contextualise the incredibly small size of these Micro RGB LEDs: a Micro RGB LED in Samsung’s R95 is approximately 1/2 the size of a Mini LED[2]. As a result, the Micro RGB R95 is the first Samsung ultra-large TV to support 81 bit processing (27 bitX3) and has received VDE’s certification for Micro RGB Precision Colour. The result is an ultra-large, ultra-premium TV that can deliver hyper realistic picture quality with exceptional colour accuracy.

“In making Micro RGB display technology a reality for Australian consumers via the new Micro RGB R95 TV, Samsung is offering an ultra-large home cinema experience that goes beyond  expectations by unlocking new levels of colour accuracy, contrast and immersive content experiences,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Supported by Vision AI and Samsung’s Glare-Free technology,[3] Micro RGB reinforces our commitment to provide a screen for virtually every experience, tailored to suit various needs.”

Samsung’s 115” Micro RGB R95 TV sets a new benchmark by incorporating the following features:

• Micro RGB AI Engine[4]: Powered by AI, the Micro RGB R95’s engine optimises picture and sound in real time, enhancing colour output for a lifelike and immersive experience. The Micro RGB AI Engine also supports the best of Samsung Vision AI capabilities and R/G/B Colour LED local dimming, creating an overwhelmingly vivid picture.
• Micro RGB Precision Colour: Certified by VDE for Micro RBG Precision Colour, it finely and precisely controls colours that delivers picture quality almost indistinguishable from reality.
• Glare-Free Technology[5]: Designed to help reduce reflections, Samsung’s certified anti-glare technology minimises discomfort from glare enabling a clear, comfortable and focused viewing experience in various indoor lighting environments.
• Metal SuperSlim Design: Incredibly sleek and minimalistic premium profile which elevates home décor, blending seamlessly into virtually any space. With a width measuring 35.7mm top to bottom and weighing 90.5kgs overall, the Micro RGB R95 is Samsung’s thinnest and lightest 115″+ RGB TV in Australia[6].
• Samsung Art Store: Transform the Micro RGB R95 TV into an expansive 115” gallery, with classic pieces coming to life in Pantone Validated, ultra-precise Micro RGB colours[7].
• Security and Longevity: Secured by Samsung Knox and supported by a 7-year free Tizen OS Upgrade program, ensuring up-to-date security and software enhancements.

Samsung Micro RGB R95 will also feature Samsung Vision AI supporting personalised viewing experiences in addition to endless free content via Samsung TV Plus[8], console-free gaming through Samsung Gaming Hub[9], and seamless smart home control via SmartThings[10].

The 115” Samsung Micro RGB R95 will be available via Samsung.com/au and leading retailers nationwide for $41,999 AUD. To stay updated on the latest information about the Micro RGB R95, register your details via https://www.samsung.com/au/tvs/micro-rgb-tv/

[1] Each R, G and B is the smallest available in any LED TV as of 24 October 2025

[2] Dimensions measured from the front of the LED

[3] * The R95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[5] The R95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[6] As of 27 October 2025. Compared to Hisense 116″ RGB-Mini LED which measures 40mm wide and weighs 102kgs with the stand.

[7] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[8] Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.

[9] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[10] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.