You’re probably familiar with the gaps that happen every day – the half-made dinner plan in a group chat, meeting notes scattered across three apps, and that one tiny thing you meant to sort out three hours ago. But stress no more – with Galaxy AI[1] on the Samsung Galaxy Z Fold8 Ultra, Galaxy Z Fold8, and Galaxy Z Flip8, get ready to transform your thoughts into action.

You heard that right – Galaxy AI on the new Z8 series has been optimised to each of the foldable form factors, with intuitive helpful features that make it easier to stay in control of your day, even when life gets busy.

And what’s great is that all this intelligence happens on a screen that unfolds into an expansive display — so the conversation you’re having and the task you’re working on can sit side by side if you wish, providing helpful reference when needed, while reducing the hassle of toggling between apps. Another good part? If you’re reading this on a mobile that’s not Galaxy, getting here might be even easier than you think.

Start the Day Knowing What Matters

Now Brief surfaces personalised insights and recommendations on the Galaxy Z Flip8’s versatile FlexWindow, giving users all the information they need with just a glance.

Can my phone provide a daily summary of my to-do list and important things I should take note of?

For many people, the morning usually begins with a dozen things half-loaded in mind — an upcoming work deadline, a reply you owe a friend, a dinner plan with family for tonight — and keeping them straight has been your job alone. Now Brief[2] takes on that job, surfacing personalised insights tailored to your routines, interests and daily needs. Without unfolding your Galaxy Z Flip8, the FlexWindow also offers a view of the day’s weather, schedule and important notifications at a glance.

In 2026, Now Brief also keeps an eye out for you, by surfacing security and privacy insights, as well as flagging potential risks alongside the day’s priorities. By the time your first coffee is done, you already have a helpful snapshot of what’s ahead.

 Anticipating the Next Step

Now Nudge surfaces next steps — checking a schedule, finding a place — side by side with the conversation on the unfolded display.

How can the Galaxy Z8 series help me coordinate and manage my schedule?

Late morning, a dinner plan starts to take shape in your group chat. Everyone’s keen, but no one’s checked a schedule or picked a place — and this is exactly where plans usually stall. Now Nudge[3] catches them: when plans begin brewing in a conversation, it surfaces relevant next steps like checking calendars for a suitable date and time to keep things moving.

On the Galaxy Z Fold8’s unfolded main display, those suggestions sit right beside the conversation, so the chat can continue while your plan comes together – less manual effort but more progress.

Getting Things Done

How can my mobile phone help me finish tasks with less effort?

Knowing what you need to do is the first step. But having to toggle between three different apps can be a big obstacle. With the hassle of tab-switching and copy-pasting, it’s no wonder tasks get abandoned halfway. But with Galaxy AI on Samsung’s latest Galaxy Z8 Series, when you need something, all you have to do is simply ask.

Gemini Intelligence can help you move from request to result in fewer steps: simply describe what you need in a natural voice or through text, or add screen or image context.

Turning Scattered Information into Useful Outputs

Gemini Notebook collects notes, images and recordings in one workspace and turns them into meeting recaps and documents, with drag-and-drop in Split view.

Can my mobile phone help me quickly organise my meeting notes?

By afternoon, a long meeting has just ended, and the recap you owe your team lives everywhere at once — a voice memo, photos of a whiteboard, half-typed notes in two languages.

Gemini Notebook is that one, consistent workplace where you can collect, organise and develop your ideas. Whether your content is in notes, images, recordings, files, or document format, use Gemini Notebook to transform that content into meeting recaps, reports, visual summaries, infographics or audio overviews.

On the Galaxy Z Fold8 Ultra, drag-and-drop in Split view makes your workflow even more direct and simple: retain your source material on one side of the 8.0-inch main display[4], and see the finished recap taking shape on the other. Getting organised – even on the go – then becomes one shareable document with minimal time and effort.

Ending the Day a Step Ahead

Usually the day just ends — whatever didn’t get done rolls quietly into tomorrow, unexamined. This evening looks different. Dinner’s booked and the recap’s sent so you can wind down today and calmly look forward to tomorrow.

The Galaxy Z8 Series is available in Australia now — ready to help you close the gap between thought and action.

Frequently Asked Questions

Q. How is Galaxy AI different on a foldable?

On the new Galaxy Z8 series, Galaxy AI adapts to each form factor. With the wider display of the Galaxy ZFold8 and Galaxy ZFold8 Ultra, users can enjoy deeper multi-tasking with Split View that lets you run multiple apps side by side and shift between windows with a single tap. Meanwhile, the AI-native Galaxy Z Flip8’s FlexWindow keeps relevant information and shortcuts conveniently within reach so users can access apps, insights, and actions directly from the cover screen.

Q. What support is available if my Galaxy Z8 Series is damaged or needs repair?

Samsung Care+[5] is available for the Galaxy Z8 Series, giving you the option of added peace of mind. If you subscribe to Samsung Care+, you can access Swaps or Screen Replacement for any reason, with fees applying, as well as Samsung’s expert support.

With One UI 9.0, the Warranty and care settings hub lets you access information about Samsung Care+ directly from your device, alongside warranty information, self-diagnostics, repair requests and remote support.

Q. Can I transfer my data from another phone to a Galaxy Z8 series device?

Yes. With the updated Smart Switch, iOS users scan a QR code and transfer data wirelessly[6] — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

Q. When is the Galaxy Z8 Series available in Australia?

The new Samsung Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 is now available in Australia from Samsung.com/au and your local retailers.

[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.

[2] Now Brief feature requires Samsung Account login. Available functions and features may vary by country, region, language, device model and apps. Some features may require a network connection. Customised briefing content provided is based only on the personal information to which the user has consented. Accuracy of generated results is not guaranteed.

[3] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Split view supported apps may vary. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[4] Measured diagonally, Galaxy Z Fold8 Ultra’s Main Screen size is 8.0-inch in the full rectangle and 8.0-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners.

[5] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/au/samsung-care-plus/. Care at home: When in need of Samsung Care+ services visit your country/region’s local customer services center in advance for Samsung Care+ availability.

[6] Transferring of data types may be limited when using a wireless method.

Across Southeast Asia and Oceania, consumers are using AI to communicate, create content, find information, improve productivity, and manage daily tasks. As these experiences are increasingly supported by the devices and services people already use, the conversation is moving beyond individual features. People are starting to ask how AI can become more useful, more accessible, and more seamless in daily life.

This is the second article in a two-part Q&A series with Carl Nordenberg, Vice President and Regional Head of mobile eXperience Business, Samsung Southeast Asia & Oceania. In part 2, he discusses the rapidly evolving AI landscape and why Samsung believes the future will be defined by choice, openness, and experiences built around users’ needs.

Q: With multiple AI systems available, how should users know which AI they should use?

Carl Nordenberg: There isn’t one “correct” AI model. It depends on the user, the situation, and the task at hand.

Our goal is to provide the best AI experience possible. Different AI models have different strengths and since we launched Galaxy S26 earlier this year, we’ve offered users a variety of AI agents. For example, users might activate Bixby[3] as a conversational device agent, and choose an alternative agent for search and discovery.

Instead of only relying on one AI agent, we are focused on enabling multiple agents to work seamlessly across apps, services, and features, so that users can enjoy more natural and personalised experiences.

 Q: What is Samsung’s long-term vision for Galaxy AI[2] ?

Carl Nordenberg: Our strategy is to remain open to collaborating with companies that can provide the best AI experiences for our customers, while also developing our own AI technologies and solutions.

One important area of focus for Samsung is localisation. Regions like Southeast Asia and Oceania are incredibly diverse and we are committed to expanding language support and providing enhanced AI experiences that are genuinely useful in local contexts.

The AI landscape will continue to evolve, which is why we’re building Galaxy AI as a platform. Ultimately, the vision for Galaxy AI is to integrate the right capabilities – both from Samsung and our partners – to deliver seamless and differentiated experiences to our users. Starting with the Galaxy Z8 series, we’re moving beyond just adding AI features on top of the OS but building deeper system-level foundation with the engines, policies and intelligence needed for agents, apps and services to work together.

Q: Five years from now, what do you hope consumers think of when they hear “Galaxy AI”?

Carl Nordenberg: Five years from now, we’d like consumers to associate Galaxy AI with the best AI experience available, not just on mobile phones, but across the broader Samsung ecosystem.

Samsung has an advantage with our ecosystem where users can interact with AI across multiple different touchpoints. From mobile phones and watches, to tablets, televisions, and other smart home appliances, compatible devices can be tailored to capture different signals about who the user is and what they need.

For example, your phone may recognise events in your calendar, and know when you have a busy schedule, while your watch can help understand your sleep and activity patterns. Working together with other connected devices, AI can surface the right information at the right times to help you manage your day more easily.

Q: What will the next phase of mobile AI look like for consumers?

I don’t think the next phase of mobile AI will be defined by one assistant, one model or one breakthrough feature. It will be defined by how naturally AI fits into everyday life. For Samsung, that means staying open, working with the best partners and giving users choice, while keeping the user experience simple. Different AI systems will continue to have different strengths. The value comes from making those strengths available in ways that feel seamless, useful, and relevant for each individual.

That is particularly important in Southeast Asia and Oceania, where people use mobile technology across so many parts of their lives, from work and communication to entertainment and creativity.

The future of AI will depend not only on what the technology can do, but on how naturally it supports what people already want to do.

In that sense, the most meaningful AI may be the one you notice the least: it understands your context, helps at the right moment, and makes your everyday tasks easier.

Frequently Asked Questions

What Al features are available on Galaxy Z8 Series?

The new Galaxy Z8 series comes with a set of Al features that are easy and simple to use. These include:

• Now Nudge[4] – Delivers expanded nudge touchpoints based on real-time user context, for instance, providing action and recall suggestions within first and third-party message apps[5]. For added user convenience, nudges are also displayed within notification pop-ups
• Now Brief[6] – Provides personalised information cards based on user preferences. Now Brief is also available on FlexWindow so users can easily check useful information when needed

How can I purchase a new Galaxy Z8 series device?

Samsung Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 are now available to order in Australia, with pricing and colour options listed below:

Is the Galaxy Z8 Series covered if it’s damaged or needs repair?

Samsung Care+[7] offers cover for accidental damage, subject to terms, conditions and a service fee, and certified expert support at home. Samsung Care+ is optional and is in addition to your rights under the Australian Consumer Law, which cannot be excluded. One UI 9 also introduces Warranty and care, a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests and remote support — all from their device.

Can I transfer my data from another phone to a Galaxy Z8 series device?

Yes. With the updated Smart Switch[8], iOS users scan a QR code and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[2] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[3] Ask Bixby features and supported content may vary by country or language. Bixby is provided for general guidance only and may not always be able to identify, diagnose or resolve issues. Outcomes can vary depending on the information provided, and Bixby’s responses should not be relied on as a complete or definitive solution. For complex, urgent or unresolved matters, please contact Samsung customer service.

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[5] Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat.

[6] Now Brief feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[7] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/au/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.

[8] Transferable data may vary depending on the device OS (Android or iOS), OS version, and/or connection option. Available connection option may vary depending on device OS, manufacturer or availability of expandable storage.

When Samsung introduced its first foldable phone in 2019, it helped create a new category of mobile devices. Seven generations later, the foldable category has continued to evolve through engineering advances, design refinement, and a deeper understanding of how people use their mobile phones every day.

This two-part Q&A series with Carl Nordenberg, Vice President and Regional Head of Mobile eXperience Business, Samsung Southeast Asia & Oceania, explores how AI and new mobile form factors are reshaping the way people interact with technology. Part 1 focuses on what Samsung has learned from observing how consumers across Southeast Asia and Oceania use their mobile devices.

Samsung’s foldable journey reflects a simple but important idea: new form factors matter most when they address real consumer behaviour and fit into everyday life.

Q: What type of users in Southeast Asia and Oceania is Samsung trying to reach with its foldable devices, especially with the new form factor?

Carl Nordenberg: Samsung has been building foldable devices for seven generations. Over that time, we’ve developed a much deeper understanding of what people enjoy doing most on their foldable devices.

That is why our latest foldable lineup is designed around distinct user needs. The Galaxy Z Fold8, with its 4:3 main display, provides a more immersive experience for entertainment, reading, and media consumption. The Galaxy Z Fold8 Ultra with its large 8-inch main display[1], is designed for people who want to get more done through multi-tasking and enhanced productivity. And for people who prioritise portability, design, and self-expression, the sleek Galaxy Z Flip8 is the ideal choice.

There isn’t one ideal form factor for every consumer. Our objective is to give people a choice based on how they want to use their device.

And as AI adoption accelerates across our region, these different form factors also create new possibilities for further enhancing the AI experience – across productivity, and creativity.

Q:How has the durability of foldables from Samsung been improved?

Carl Nordenberg: Durability has been one of the areas where we have learned the most over seven generations of Foldables.

One exciting advancement in our new Galaxy Z series is the introduction of Flex Titanium technology. Our redesigned display structure utilises structural and material advancements to deliver a refined product experiences – while also helping to improve durability and reducing crease visibility.[2]

We strive to continuously improve our foldables with each generation so that consumers have the confidence to pick the foldable that best fits them. Our priority is to preserve the unique advantages of the foldable form factor, by delivering larger and more immersive displays, as well as lighter and thinner devices while maintaining durability and performance.

Q: How are Galaxy AI[3] features optimised for each of the different form factors?

Carl Nordenberg: This is where foldables become particularly interesting. AI should not simply be the same experience placed onto a different-sized screen. The foldable form factor can give users more ways to interact with AI and what they are able to do with it. And with One UI 9, we’ve refined those interactions for each device.

On the Galaxy Z Fold8 Ultra, the larger screen and split-view functionality make it particularly powerful for productivity and multi-tasking. For example, users can access Now Nudge[4] and keep Automation progress visible while other content stays on-screen at the same time.

On the Galaxy Z Fold8, One UI 9 takes advantage of both its unique 10:16 cover screen and 4:3 main display, giving users different ways to consume, create, and interact with content, depending on if their device is open or folded.

And on the Galaxy Z Flip8, AI experiences like Now Brief[5] can be accessed directly from FlexWindow, so users can get useful and timely information without even opening their phone.

The important point is that we are designing each form factor around different priorities and use cases, to bring the best AI experiences to Galaxy foldable users.

Q: How can the new Galaxy Z8 Series help a workforce be more productive at work?

Carl Nordenberg: Our existing Z Fold devices have already shown us how valuable a larger mobile display can be for productivity.

For some users, a device such as the Galaxy Z Fold 8 Ultra can also potentially allow businesses to consolidate what they previously did across both a mobile phone and a tablet. They can communicate, review documents, work across multiple applications and access more information at once, while still carrying a device that fits easily in their hand.

The new form factor also creates opportunities for businesses with highly mobile workforces. Think about a sales representative, a field-service employee or someone who spends much of the day moving between locations. They may need more screen space to review information, demonstrate content or complete tasks, but they do not necessarily want to carry several devices.

That combination of portability and a larger workspace is one of the most compelling productivity benefits of the foldable form factor.

Q: Consumers today could say “I am interested in a foldable device but haven’t yet made the switch.” What’s the biggest reason one should?

Carl Nordenberg: Foldables have come a long way over the past seven generations.

When we first launched the category, foldables were often seen as something primarily for tech enthusiasts and early adopters. But with each generation, we have made the devices, thinner, lighter, more durable, more powerful, and more distinctively useful in everyday life.

One of the most encouraging things we see in growing the foldables category, is that once consumers actually experience a foldable phone, they’re much more open to the category.

I think this progress reflects our focus and commitment to making foldables a mainstream category. We’ve delivered meaningful improvements with every generation and we will continue to refine the portfolio based on user needs. We want the form factor to fit naturally into how people already live, work, create, and communicate – while giving them more possibilities

From Form Factor to Fit

Samsung’s foldable journey shows that innovation is not only about changing the shape of a device. It is about understanding what that different shape enables people to do.

Seven generations of consumer insight have helped Samsung evolve our foldables portfolio to meet diverse needs, from productivity and entertainment to portability and creativity.

For Samsung, the lesson is clear: the best mobile experiences are not defined by specifications or form factor alone. They are shaped by people – their habits, their priorities, and the different ways they use their mobile phones throughout the day.

In part 2 of the Q&A, Carl dives into the evolution of the AI landscape as more models, assistants, and services are made available to users.

Frequently Asked Questions

Which Galaxy Z8 series device should I get for the best content viewing experience?
The Galaxy Z Fold8’s new form factor ideal for enjoying a wide range of content, including social media, movies, magazines and e-books. Folded, the new shape with a 10:16 aspect ratio sits comfortably in your hand when getting in your daily scroll on social media. Unfolded, the wide screen offers more immersive experiences when watching long-form content, like your favourite movies and TV series, books, articles, magazines and more.

If I am not currently using a Galaxy phone, can I transfer my data over to a Galaxy Z8 series device?

Yes. With the updated Smart Switch[6], iOS users scan a QR code on their current devices and transfer data wirelessly — including passwords, passkeys, call history, accessibility settings and eSIM data — without downloading additional apps.

What if I damage my Galaxy Z8 series phone?

Samsung Care+[7] offers cover for accidental damage, subject to terms, conditions and a service fee, and certified expert support at home. Samsung Care+ is optional and is in addition to your rights under the Australian Consumer Law, which cannot be excluded. One UI 9 also introduces Warranty and care, a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests and remote support — all from their device.

How can I purchase a new Galaxy Z8 series device?

Samsung Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 are now available to order in Australia, with pricing and colour options listed below:

[1] Measured diagonally, Galaxy Z Fold8 Ultra’s Cover Screen size is 6.5” in the full rectangle accounting for the rounded corners. The Main Screen size is 8.0” in the full rectangle and 8.0” accounting for the rounded corners; actual viewable area is smaller due to the rounded corners and camera hole.

[2] Compared to previous Galaxy Z Fold models.

[3] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/galaxy-ai

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[5] Now Brief feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[6] Transferable data may vary depending on the device OS (Android or iOS), OS version, and/or connection option. Available connection option may vary depending on device OS, manufacturer or availability of expandable storage.

[7] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/au/samsung-care-plus/. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.