Galaxy S25 series

“The Galaxy S25 series is a fundamental shift in how we interact with our phones,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “We are thrilled to see how our users will enjoy this true AI companion that offers seamless and intuitive solutions in their daily lives.”

On the Galaxy S25 series, AI agents with multimodal capabilities are integrated within the One UI 7[4] platform to perform complex tasks seamlessly across apps and enable natural user interactions through speech, text, videos and images. Now Brief[5] provides tailored suggestions to guide through the day and Now Bar[6] offers a new hub for ongoing activities. From enhanced productivity with Writing Assist to limitless creativity unleashed by Drawing Assist,[7] the expanded capabilities of Galaxy AI[8] continue to empower users in virtually every aspect of their daily lives.

Interactions with the Galaxy S25 series are also more intuitive[9]. With just a single command, Gemini[10] can effortlessly find a user’s favorite sports team’s schedule and add it to Samsung Calendar. Additionally, Google’s enhanced Circle to Search[11] now gives users more helpful information with AI Overviews and one-tap actions.

The Galaxy S25 series further refines and enhances the core capabilities that define the Galaxy experience. Powering the Galaxy S25 series globally, the Snapdragon^® 8 Elite Mobile Platform for Galaxy fuels on-device processing for more responsive AI experiences. With unique customizations for Galaxy, including ProScaler[12] and Samsung’s mobile Digital Natural Image engine (mDNIe), the Galaxy S25 series boasts enhanced AI image processing and display power efficiency. The newly introduced 50MP ultrawide camera sensor for the Galaxy S25 Ultra delivers epic shots from every range in exceptional clarity, while professional grade controls like Virtual Aperture and Samsung Log turn virtually any photo or video into the ultimate visual experience.

Samsung has also joined the C2PA as a member, alongside industry leaders including Adobe, Microsoft, OpenAI, Google, Publicis Groupe and more, all collaborating to establish Content Credentials as the universal standard for digital content provenance. In line with its commitment to responsible mobile AI innovation, Samsung adopted this standard to enhance transparency for content created and edited with generative AI.

Australian launch events and activations

To celebrate and mark the official launch of the anticipated Galaxy S25 series this month, Samsung Electronics Australia will be hosting a series of exciting experiences for customers across the country.

“With this launch, we’re really excited to give Australians the opportunity to get hands on with the new Galaxy S25 series and experience the latest Galaxy AI features, super-fast processor and performance, and exceptional camera capabilities for themselves. We hope that whether they go in-store, visit the House of Galaxy Studios, or catch a lift to work on the Galaxy Go fleet, Australians will see how we’ve created a true AI companion that aims to elevate and make their lives a little bit better.” said Eric Chou, Director of Mobile eXperience Business at Samsung Electronics Australia

On Friday 14 February, four flagship stores across Australia, Sydney, Perth, Brisbane (Chermside), and Melbourne (Chadstone) will host exclusive in-store events featuring live product demos, instant photo experience, giveaways, and Valentine’s Day treats. There will also be exclusive launch day offers and merchandise available.

From 13 February to 23 March, seven major shopping centres across the country will host ‘House of Galaxy Studios’, an immersive activation where Australians can get hands on with Galaxy S25’s latest features, receive product demos, and a competition to win a Galaxy AI Bundle.

House of Galaxy Studio (rendered image, not actual photo]

Next week, Samsung will take over local waterways in Sydney Harbour (19-21 February) and Brisbane River (19-20 February) with a fleet of branded vessels cruising the iconic waterways with Galaxy Go. Commuters can swap their traditional morning journey for an elevated ride to work on a superyacht, enjoying a faster, more comfortable, and efficient start to their workday.

Manly Wharf will serve as a standout hub, with a partnership with Val Morgan Outdoor to take over the renowned ferry landing, transforming the everyday into an extraordinary experience with Galaxy Go.

Samsung in the Sydney CBD

In collaboration with media agency partner CHEP and leading partners JC Decaux, QMS, Cartology, Torch, and Westfield, Samsung is launching a powerful, multi-format marketing campaign aimed at dominating the city’s skyline and shopping precincts. Starting with a standout tram wrap running down George Street, the campaign will expand to include a week-long takeover at The Galleries and QVB, ensuring maximum exposure across these key locations. As shoppers make their way through the city, they’ll also encounter premium digital panels in Pitt Street Mall and small and large format coverage at major transport hubs and Westfield shopping centres.
Launching February 14 in market, Galaxy S25 series will be widely available in Australia through carriers and retailers and on Samsung.com. Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ come in Navy, Silver Shadow, Icyblue and Mint.

More unique color options are also available exclusively at Samsung.com,[13] including Titanium Pinkgold, Titanium Jetblack and Titanium Jadegreen for Galaxy S25 Ultra as well as Blueblack, Coralred and Pinkgold for Galaxy S25+ and Galaxy S25.

All Galaxy S25 devices will come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced comes with Samsung’s most capable AI models and priority access to the newest features like Gems, custom AI experts for any topic, and Deep Research, which acts as a personal AI research assistant.[14]

For more information about the Galaxy S25 series, please visit: Samsung Newsroom Australia, SamsungMobilePress.com or Samsung.com/au/

[1] Fees may apply to certain AI features at the end of 2025.

[2] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC and it is available at no extra cost on all Galaxy S25 series. Additionally, Galaxy S25 series devices will come with an offer of six months of Gemini Advanced free of charge, which must be activated prior to 31 January 2026. This offer is not applicable to users already subscribed to Google One 5TB or more of storage. Customers can cancel their subscription at any time before the trial ends. Gemini Advanced is a paid upgrade to Google’s Gemini that provides access to more powerful AI models with enhanced capabilities for complex tasks, larger context windows, and priority access to new features. Gemini Advanced is not required for Galaxy AI features to work. Fees may apply to certain AI features at the end of 2025.

[3] Supported languages include Arabic, Bengali, Bulgarian, Chinese (Simplified / Traditional), Croatian, Czech, Danish, Dutch, English, Estonian, Farsi, Finnish, French, German, Greek, Gujarati, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Malayalam, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swahili, Swedish, Tamil, Telugu, Thai, Turkish, Ukrainian, Urdu and Vietnamese.

[4] The official One UI 7 release will commence with the latest Galaxy S series devices. The update is expected to gradually roll out to other Galaxy devices.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, or apps. Some features may require a network connection.

[6] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[7] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[8] Samsung Account login may be required to use certain Samsung AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier. Some function availability may vary by device model. Galaxy AI service may be limited for minors in certain regions with age restrictions over AI usage. Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[9] When compared with Galaxy S24 series devices out of the box.

[10] Gemini Extensions feature availability varies based on content. Internet connection, Android device, and set up required. Language availability varies. Results for illustrative purposes and may vary. Check responses for accuracy.

[11] Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, or device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off.

[12] ProScaler feature is supported on Galaxy S25+ and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[13] Availability of colors may vary by market and network provider.

[14] Offer expires on 31/01/2026. Cancel Google One AI Premium subscription any time before your trial expires. No refunds for partial billing periods, except as require by applicable law. By subscribing, you agree to terms for Google One and offers. Gemini Advanced and Gemini for Gmail, Docs and more are only available for those age 18+. Certain Gemini Advanced features and Gemini for Gmail, Docs and more are only available in selected languages.

Over the past month, Samsung Electronics Co., Ltd hosted five launch events, showcasing its latest additions to the Rugged Range lineup across multiple capital cities. Designed specifically for demanding environments and B2B applications, the Galaxy XCover7 and Galaxy Tab Active5 empower workforces to maximise productivity with a seamless, versatile user experience. As 89% of businesses surveyed in the Asia-Pacific agree mobile devices are a key contributor to strong business performance,[1] it’s clear why access to efficient and practice devices is so important when it comes to empowering your employees.

As a first-of-its-kind national B2B experience, Samsung was able to bring in-person immersive events to Sydney, Melbourne, Brisbane, Perth and Adelaide, making it easier for key partners across the country to learn about the range and get hands-on. With immersive product experiences and customer testimonials, B2B customers were able to see firsthand, the real benefits of Samsung rugged devices and the ways they can help innovate their work place.

Rob Taylor, Head of B2B Division, Mobile eXperience at Samsung Australia said, “Our research supports the growing interest of enterprise devices and as ways of working evolve, employers need access to durable, optimised and secure devices to maximise productivity in their workforce. These events allow partners to see how these features are brought to life on Galaxy rugged devices first-hand.”

Stephen Mummery, Regional Sales Director, Advanced Mobile IT (AMIT) said, “The Samsung range, and in particular the Tab Active series, have been a cornerstone offering for AMIT customers seeking an in vehicle ruggedised tablet solution. The Samsung Tab Active Range has allowed AMIT customers to refresh the tablet without having to change other infrastructure such as docks and power solutions due to its almost exact same form factor as the previous model. The Samsung XCover is probably the most affordable ruggedised handset available today. The programmable quick launch key allows for fast application use in the field.”

In total, the launch events saw an attendance of over 300 partners and customers, across construction, mining, manufacturing, and government sectors.

Why Choose Samsung’s Rugged Range

Samsung’s Rugged Devices  have been tested against tough and demanding  conditions. With IP68 and MIL-STD 810H certifications, they offer impressive protection against water, dust, and shocks. Customisable options like the Programmable Key and advanced NFC capabilities help enhance operational efficiency whether your employees are customer facing, in field or on the frontline. These devices are ready for seamless integration with partners, enabling barcode scanning and augmented reality functionalities. Tailored for specific sectors including transportation, public safety, and manufacturing, the Galaxy XCover7 and Tab Active5 deliver reliable performance and customised solutions.

To learn more about Samsung’s Rugged Range, visit https://www.samsung.com/au/business/mobile/rugged/

[1] TRA “Ruggedized Smartphones & Tablets in Asia Pacific – Enterprise Adoption, Use Cases and Benefits 2023”

“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”

Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.

“Samsung has been elevating the Olympic and Paralympic Games experience — and supporting athletes — for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness, and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire, and enhance the Olympic and Paralympic Games for athletes and fans alike.”

Team Samsung Galaxy for Paris 2024

For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl[1] Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min — with more to be named. It features several athletes from some of the Games’ newest sports — skateboarding, surfing, and breaking — which, like Samsung, share core values of open-mindedness and self-expression.

“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”

The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to participate in the Olympic Games when she won silver at Tokyo 2020; Yeri Kim, the “limitless” South Korean B-girl who overcame a hearing impairment to rise to the top of her sport; Jagger Eaton (U.S.), who champions skateboarding’s culture of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are not only fierce competitors on the waves, but also fierce ocean and climate advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.

Madison de Rozario said: “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.”

Jack Robinson: “I’m most excited about the new opportunity of being part of this family of athletes and inspiring each other. Sport brings us all together and that’s what brings the best out of people, so I’m looking forward to going to the Games.”

Johanne Defay said: “I am super happy to be part of Team Samsung Galaxy. ‘Open always wins’ reminds me of the open-mindedness one can acquire through competition – sometimes we win, sometimes we lose, which challenges many aspects of ourselves. We ponder a lot on how we can evolve, and I think that’s a form of open-mindedness.”

Jagger Eaton said: “To be a part of Team Samsung Galaxy means the world to me. From somebody who approaches skateboarding in a diverse way, to be a part of a brand that does the same is amazing. ‘Open always wins,’ to me, means inclusion of everybody. I think that the Olympic Games is not only an amazing time for everybody to get together and cheer for their country, but an opportunity to do what I love on the world stage. For me, I always stay open in skateboarding because I believe it’s one of the most open-minded activities that you can do.”

More information on how ‘Open always wins’ will come to life, the many ways Samsung will enhance the Olympic and Paralympic Games experience at Paris 2024, and the additional athletes of Team Samsung Galaxy, will be announced as the Road to the Games continues. Team Samsung Galaxy’s full roster has been included below.

[1] ‘B-girl’ refers to a female breakdancer.

Image simulated for illustrative purposes.

Internet at your fingertips. A camera in your pocket. And then, artificial intelligence helping to improve your everyday life.

Samsung Galaxy helped democratise internet access and turned cameras into a communication tool we can’t live without. Even as all eyes are on AI, some of its best benefits haven’t come to mobile technology yet. Galaxy is about to change that.

Galaxy puts the power of openness in the palm of your hand. Designed to empower everyone, everywhere, Galaxy AI is universal intelligence on your phone as you’ve never seen it before. In all the places it matters most — from barrier-free communication, to simplified productivity, to unconstrained creativity — we’re unleashing new possibilities.

Galaxy AI is a comprehensive mobile AI experience, powered by both on-device AI developed at Samsung and cloud-based AI enabled by our open collaborations with like-minded industry leaders. It can transform your everyday mobile experience with the peace of mind you count on from Galaxy.

For a tiny glimpse of one benefit Galaxy AI will enable, look no further than the very thing our phones were originally created to do, calling each other. AI Live Translate Call will soon give users with the latest Galaxy AI phone[1] a personal translator whenever they need it. Because it’s integrated into the native call feature, the hassle of having to use third-party apps is gone. Audio and text translations will appear in real-time as you speak, making calling someone who speaks another language about as simple as turning on closed captions when you stream a show.

Coming early next year, Galaxy AI will bring us closer to a world where some of the most common barriers to social connection dissolve, and communication is easier and more productive than ever.

That’s AI changing the world and your life for the better.

“Mobile technology has an incredible power to enable connection, productivity, creativity and more for people around the world, but until now, we haven’t seen mobile AI ignite that in truly meaningful ways,” said Wonjoon Choi, EVP and Head of R&D, Mobile eXperience Business. “Galaxy AI is our most comprehensive intelligence offering to date, and it will change how we think about our phones forever.”

Breakthrough experiences that empower real connection and open up new possibilities right from your phone. That’s Galaxy’s promise.

This is just a glimpse of what’s to come. Life opens up with Galaxy, so get ready for a new era of mobile AI.

[1] Specific device details to be released in early 2024. 

Samsung Electronics Co., Ltd. today announced its new Galaxy Tab A9+, delivering Samsung Galaxy’s awesome tablet experiences at great value. The Tab A9+ combines immersive video and audio with incredible connectivity — supporting everyday entertainment and productivity needs in a portable package. The Galaxy Tab A9+ exemplifies the Galaxy connected ecosystem, offering a continuous experience across multiple compatible devices, as well as innovative ways for users and their loved ones to safely navigate the digital realm.

“We believe everyone deserves the opportunity to experience the latest innovations in tablet technology,” said TM Roh, President and Head of Samsung Electronics’ Mobile eXperience Business. “With the latest Galaxy Tab A series release, we’re making it easier than ever for all to enjoy great entertainment and productive multitasking across the entire Galaxy ecosystem.”

Engineered For Pure Viewing Pleasure

The Galaxy Tab A9+ offers the largest screen of any Galaxy A series tablet yet, with an 11-inch display[i], that immerses users in their favorite movies, shows, or games.

Galaxy Tab A9+ users can get lost in cinematic experiences, thanks to a 90Hz refresh rate — for seamless gaming or scrolling — and enjoy immersive sound with Quad speakers, powered by Dolby Atmos. For users who select the Tab A9+ with 5G connectivity[ii], there’s no need to worry about interrupted streaming when you’re on the go. The tablet features a sleek, unibody designs with a soft-texture back cover, making it easy to handle.

Awesome Performance

Galaxy Tab A9+ provides exceptional performance and speed that empower users to accomplish more. With the largest memory and storage available on a Galaxy Tab A series device, there is plenty of room to store and save documents, sources of inspiration and more.

Engineered to help enhance productivity and the ability to learn, the Galaxy Tab A9+ brings PC-level multitasking to the tablet with Samsung DeX and the multi-active window allows up to three split-screens[iii]to maximise the ability to do more at once. Galaxy Tab A series users can now record their screen with Screen Recorder[iv], so it’s easy to refer back to information or inspiration later.

Your Galaxy, Your Way

The Galaxy Tab A+ enables seamless connectivity across compatible Samsung Galaxy devices, so users can easily move content between mobile, tablet and TV monitors. Quick Share[v] helps simplify file sharing without requiring device pairing, so users can send their favorite content between compatible devices.

The new Galaxy Tab A+ series can also help keep data safe by Samsung Knox, Samsung’s, multi-layered security platform. The Security & Privacy Dashboard empowers users to easily see and control their data. With Private Share, content is encrypted before it’s shared. The sender can set access permissions, expiration dates and more to have some peace of mind when sending sensitive information. And with Secure Wi-Fi, users can take their Galaxy Tab A9+ on the go without worrying about risky shared internet networks. Internet traffic is encrypted and tracking apps are blocked so browsing is private and secure.

Tablets have become an essential source of entertainment and learning for children, and Samsung Kids can help parents and children safely navigate the digital realm. With a simple set up process, parents and caregivers can monitor and control children’s digital activities, access settings, create child profiles, set playtime and monitor the content that children are consuming. Plus, Samsung Galaxy’s ‘Edutainment’ provides fun and engaging content on-device.

Availability

The Galaxy Tab A9+ will be available in Graphite in November in Australia. Availability will vary by carrier or retailer.

Pricing

[i] Measured diagonally, Galaxy Tab A9+’s screen size is 11.0″ in the full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.

[ii] 5G connectivity supported on Galaxy Tab A9+ 5G version only. Requires optimal 5G connection. 5G services are only supported in 5G network enabled locations. Actual speed may vary depending on country, carrier and user environment.

[iii]. Up to three apps can be displayed simultaneously on Galaxy Tab A9+.

[iv] The Screen Recorder feature is available on tablets with One UI 2 or later. Not all screens or apps allow recordings or screenshots due to restrictions such as copyright. The feature is not available when using screen mirroring at the same time.

[v] Available on Galaxy mobile/Tab with One UI 2.1 or later versions installed.

Requires Quick Share, Quick Share Connectivity and Quick Share Agent app updates. Bluetooth Low Energy and Wi-Fi connection are required for Quick Share use. Certain applications may not support Quick Share.

At Samsung, we are harnessing the power of technology to enable people to make small, everyday changes that can add up to meaningful, positive impact for the planet under our corporate sustainability vision, Everyday Sustainability. With each product we create, we are in the business of trying to make the technology that many of us enjoy do more with less of an impact on the environment.

As part of our commitment, the Samsung Mobile eXperience (MX) Business is working to incorporate recycled materials in all mobile products by 2025. We have made significant strides in our journey to achieve this goal with the Galaxy S23 series, which features a wider variety of recycled materials than any other Galaxy smartphone to date, including pre-consumer recycled glass and aluminum and post-consumer recycled plastics, which are sourced from discarded fishing nets, water barrels and PET bottles. Compared to its previous generation, the Galaxy S23 Ultra has also doubled the number of components made with recycled materials and expanded their presence to external components, not just internal components.

Now, we are taking another step forward in our journey by applying eco-conscious materials to all eight styles of smartphone cases for the Galaxy S23 series[1], in addition to the Screen Protector[2] that provides added protection to the smartphone’s screen.

Check out three smartphone cases for the Galaxy S23 series, designed with style and the planet in mind.

All cases sold separately.

Silicone Grip Case

The Silicone Grip Case for the Galaxy S23 series integrates a range of post-consumer recycled content, promoting improved resource circularity in Samsung’s design and production processes.

The inner frame is made with a material consisting of a minimum of 20% post-consumer recycled plastic[3] sourced from discarded water barrels, and the interior of the case has recycled microfiber, which is made with a minimum of 29% post-consumer recycled content[4].

Each Silicone Grip Case comes with a strap that uses fabric consisting of 86% post-consumer recycled content. To create the strap material, PET bottles are melted down and repurposed to form a flexible and durable yarn.

Smart View Wallet Case

Known for its convenience, the Smart View Wallet Case for the Galaxy S23 series allows users to easily access their device’s interactive display without opening the cover. With a simple tap to the display window, Galaxy users can answer a call or play music.

But the Smart View Wallet Case is more than convenient, it is designed with eco-conscious materials. The outer cover is constructed with a material that has a minimum of 21% bio-based content[5]. The inner frame, similarly, uses a material with a minimum of 20% post-consumer recycled plastics[6], while the interior of the case is made with recycled microfibers containing a minimum of 29% post-consumer recycled content[7].

Rugged Gadget Case

The Rugged Gadget Case for the Galaxy S23 series is built to last, with a sturdy design and comfortable grip. It is designed to protect the device against bumps, drops and scratches. This heavy-duty case has been drop-tested to meet military-grade standards[8].

The case’s enhanced protection is supported by recycled materials, demonstrating that improved durability should not come at a cost to eco-conscious material innovation. The outer frame incorporates a material containing a minimum of 37% bio-based content[9].

Each case contains eco-conscious materials such as recycled plastics or bio-based contents, which have been validated by UL.

A Continued Commitment to Sustainability

Galaxy technology and its accessories have always been created to bring convenience, joy and style. Over the last decade, Samsung has strived to make sustainability an essential part of that equation.

These smartphone cases are only one small step in our sustainability journey. Our journey is ongoing and always evolving. Samsung will continue to scale our efforts and join forces with like-minded partners to enable every Galaxy user to embed sustainability into their daily lives.

To learn more about Samsung’s sustainability efforts, please visit: https://www.samsung.com/global/sustainability/

[1] Galaxy S23 series cases inclusive of, Clear Case, Silicone Case, Leather Case, Smart View Wallet Case, Silicone Grip Case, Frame Case, Clear Gadget Case and Rugged Gadget Case. Availability of each may vary by region.

[2] Screen protective film containing recycled PET

[3] Recycled PC (Polycarbonate). Based on Environmental Claim Validation Procedure (ECVP) for Recycled Content, UL 2809 – Fifth Edition.

[4] Recycled PET (Polyethylene Terephthalate) sourced from discarded PET bottles. Based on Environmental Claim Validation Procedure (ECVP) for Recycled Content, UL 2809 Fifth Edition, April 29, 2021 Revision.

[5] Bio PU (Polyurethane). Based on UL ECVP 9798 – Environmental Claim Validation Procedure (ECVP) for Biobased Content.

[6] Based on Environmental Claim Validation Procedure (ECVP) for Recycled Content, UL 2809 – Fifth Edition

[7] Based on Environmental Claim Validation Procedure (ECVP) for Recycled Content, UL 2809 Fifth Edition, April 29, 2021 Revision.

[8] Tested to MIL-STD-810H Transit Drop standards, for drops from a height of 1.5 meters to a steel surface, in temperatures between 15°C to 35°C with 0–80% relative humidity. Standard is according to accredited test results; performance may vary depending on actual usage conditions and other factors.

[9] Based on UL ECVP 9798 – Environmental Claim Validation Procedure (ECVP) for Biobased Content.

Despite the current economic climate, global sales of the Galaxy S23 series have been highly positive. TM Roh believes that this was made possible with the coming together of several new mobile innovations developed based on consumer feedback, which sets a new standard in premium smartphone experiences. This includes the advanced camera features in the Galaxy S23 series smartphones, represented by Nightography; smooth gaming experience backed by the devices’ powerful performance; convenient, easy-to-use One UI 5.1; the use of environmentally conscious recycled materials in components of the Galaxy S23 series and optimisation of third-party apps through open collaborations with global partners.

He reiterated that more than ever, consumers are now placing reliability on the top of their list of must-haves. TM Roh said, “Our consumers are looking for more reliable products, reliable brands, and premium high-end products that can provide a good experience.”

Three-pronged Approach to Lead in the Mobile Market

Noting that this user preference trend would be one for the long term, he laid out a three-pronged approach that Samsung is taking to effectively respond to challenges in the mobile market, and at the same time, pave the way for Samsung to reinforce its position as a market leader:

• Premium Quality: With Samsung’s flagship mobile devices at the core of this strategy, Samsung is focused on continuously improving the product quality of all Samsung Galaxy devices, ensuring that they deliver not just on the user experience, but also in empowering consumers to work better the way they want to.

• Enabling New Experiences and Possibilities: Samsung is focusing its efforts on enabling consumers with new experiences and possibilities through their innovative line-up of Galaxy products by continuously creating and providing new innovations and experiences not just in hardware innovations, but also in software and AI, that only Samsung can provide.

For example, Samsung not only pioneered the folding smartphone category but also took foldables mainstream, with the product category growing in popularity globally. This focus on premium experiences is also being driven by features such as the large screen experience on the Galaxy Z Fold series, the enhanced pocketability and selfie experience on the Galaxy Z Flip series, as well as the excellent Nightography and camera capabilities of the Galaxy S23 series, made possible through innovations in AI technology.

A Galaxy for Everyone: Finally, as much as smartphones are now a part of our everyday lives, there are still many consumers out there who have yet to own a smartphone. As such, Samsung wants to make Galaxy devices more accessible to all, and at more affordable price points, to help more users to live their best lives.

Delivering Great Mobile Experiences for All

“At the MX Business in Samsung Electronics, our goal is to provide a great experience to meet the needs of consumers, both now and in the future, through products of various segments,” emphasised TM Roh.

Guided by a firm understanding of the needs and preferences of consumers from different regions and segments, we want to ensure that we are delivering various quality mobile experiences that consumers want. This is especially important in the diverse markets of the Southeast Asia and Oceania region.

“For consumers who are looking for premium smartphones, we offer the Galaxy S series and foldable devices. For those looking for something more affordable yet be able to enjoy mobile experiences powered by 5G connectivity, we have the Galaxy A series,” he explained.

Innovating for the Future

Looking ahead, TM Roh said that consumers across Southeast Asia and Oceania and globally are increasingly expecting a more seamless device experience, centred on the ubiquitous smartphone.

He cites the Galaxy ecosystem, with smartphones, wearables, and tablets, as an example of this unmatched, continued experience that can simplify consumers’ lives.  “We’ve strengthened our entire multi-device experience to allow Galaxy devices to better connect with our TV line and home appliances such as air conditioners, and refrigerators. This is one of our biggest strengths that differentiates the Galaxy ecosystem from competitors. We will continue to build a more powerful and seamless multi-device experience, including strengthening localisation efforts to optimise how technology can blend into the everyday for our users through our SmartThings platform.”

TM Roh believes that there is still much potential to innovate in the mobile market across many areas. The innovation of form factors, such as foldables, will enrich the whole ecosystem, driving the development of third-party apps and new user experiences and that continue to redefine the limits of what a mobile device can do.

He also mentioned how the partnership with Google and Qualcomm, announced at Galaxy Unpacked 2023, will explore new possibilities for extended reality (XR) applications, while the creation of new AI-powered services and content, or intelligent in-vehicle experiences and even smarter home appliances, will also contribute towards smartphone innovation in the years to come.

“We will be kept busy bringing new innovations to our consumers. The whole smartphone and mobile industry will continue to evolve and grow in the future.”

Samsung Electronics Australia has today unveiled Samsung One, the company’s new flagship business partner program, which will initially be offered to select Samsung distributors and resellers for its Mobile Experience division. The products and solutions included within the Mobile Experience portfolio include smartphones, tablets, wearables and Samsung Knox security and mobility services.

The initiative combines marketing toolkits, sales enablement assets, product information, news and commercial incentives through a single online platform, as well as a training program that can be accessed via desktop and a mobile app. Plans are also underway to introduce a rewards program in the future.

Samsung One includes a number of key pillars that partners can access to support their business growth:

• Commercial – an extensive dashboard showcasing partner sales data, analysis and engagement to take performance to the next level.
• Training – a series of business-to-business-specific training modules on Samsung’s mobility products and solutions, designed for the development of Samsung’s partners and their salespeople. The training content will cover essential topic areas that will enable improved sales performance, including deep dives into: Why Samsung for business, devices, ecosystem, Enterprise Edition, rugged range, Samsung Knox, and solutions and partnerships.
• Champion Program – an opportunity for partners to nominate champions within their business who will receive additional training, engagement with Samsung and have access to the latest devices to drive advocacy and knowledge.
• Incentives – rewards for Samsung’s partners who reach certain targets, to drive best practice, encourage high performance and incentivise education among its sales force.

The program also introduces tiers certification level – Registered, Authorised, Advanced and Elite. The four-tier program has been built around three core fundamentals: capability; customer experience and engagement; and business growth. As partners move-up the tiers, they can gain access to additional bespoke support tools and services as well as greater benefits to meet the needs of their own customers and achieve their goals.

While commercial, marketing and support benefits vary between tiers, every partner will receive full access to training, sales engagement guides, marketing toolkits, and deal registration – regardless of its certification.

Samsung One was first launched in the United Kingdom in November 2020. Australia is the second country to launch the program locally.

Danny Mandrides, Head of Enterprise & Government, Mobile Experience division at Samsung Electronics Australia, said: “We are excited to bring Samsung One to Australia. Partners have always been at the core of our company’s strategy and they are key in supporting us to drive our growth and achieve our business objectives.

“The program is designed to empower our partners with necessary tools to excel and help them to better serve their customers. Samsung One demonstrates our commitment to our Australian distributors and resellers and we will continue to invest in our partner strategy to maximise their potential and growth in the future.”