On July 10, Samsung Electronics will host Galaxy Unpacked in Paris — where the iconic cultural nexus and trend epicentre becomes the perfect backdrop for the rollout of our latest cutting-edge innovations. The event will be streamed live on samsung.com/au/, Samsung Newsroom Australia and Samsung’s YouTube channel at  11pm AEST.

Stay tuned and make sure to visit news.samsung.com/au for all upcoming teasers, trailers and updates ahead of Unpacked 2024.

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Join the Samsung Galaxy Mobile World Congress (MWC) Event 2022 on February 28 to see how Samsung is leading the connected experience. The event will be streamed on Samsung’s YouTube channel beginning at 5:00AM AEDT. 

Check out the video below for a sneak preview of what’s to come.

Samsung Australia has today announced its new Samsung Experience Store opens in Westfield Parramatta this Friday 26^th November 2021, bringing an exciting new experience to Sydney’s Western Hub.

The Experience Store gives visitors a preview of Samsung’s latest products, with 150 sq mtrs dedicated to everything from smart phones to smart watches available for customers to try. It also includes a dedicated Customer Service area, where customers can get one-on-one assistance with their devices.

Prior to the opening day, Samsung called on retail shoppers to visit the “Expand your World” QR Code Wall instalment at their new store location in Parramatta Westfield. Visitors were invited to scan the QR codes to find out more about Samsung and for a chance to win an array of Samsung prizes, including Galaxy S21 Ultra, Galaxy Watch4 Classic, and Galaxy Buds2. Close to 10,000 customers engaged with this experience.

The full range of Samsung mobile products are available to purchase at the innovative store, including the newest Galaxy Z Fold3 and Galaxy Z Flip3 models. Hardware aside, visitors can also experience some of Samsung’s best apps and services, including Samsung Pay, Samsung DeX, and Samsung Health.

Oran Weldrick, Head of Retail Experience & Operations, Samsung Mobile, said, “We are thrilled to be expanding our retail presence in Sydney, allowing more customers to experience our mobile products. We know our customers are excited to be getting out into stores again, with that in mind, our new Experience Store will offer a safe, fun and inspiring environment where they can speak to product specialists and try our latest products.”

“At Samsung, our branded retail experience remains integral to building and maintaining trust with our customers. Our physical stores are where our customers can get hands-on with our products, talk to our team and see our new features come to life.”

The Parramatta store marks twelve months of working with retail partner RPG who are known for excellence in customer-first, collaborative spaces, that compliment Samsung’s operational excellence and innovation.

Stephen Younane, co-founder and CEO of RPG said: “We are proud to be launching another Samsung Experience Store in partnership with Samsung Electronics, bringing the ultimate in experience to Samsung’s customers in Parramatta.

Over the last twelve months, we have worked in lock step with Samsung to solidify our partnership and knowledge of the landscape, refining the retail experience and ensuring an open, supportive and collaborative working environment.

“We are looking forward to what will be an exciting next chapter in 2022 as we look to more milestones next year.

The Samsung Experience Store is now open at its new location on Level 2 (opposite centre court) – Shop 2119, 159-175 Church Street, Westfield Parramatta, NSW 2150.

Samsung Electronics Australia has today announced that UNDSCVRD, the nation-wide search for the country’s next big music artist, will premiere on TikTok at 6PM tonight, releasing a docu-style reality series over the next four weeks.

The competition, presented by Samsung Galaxy, has brought together a lineup of five aspiring artists from across Australia, hand-picked by ARIA award-winning Australian pop-rock icons, The Veronicas.

Each episode will follow contestants as they work their way through the UNDSCVRD competition journey, collaborating with The Veronicas and renowned music producer, James Angus to produce an original single and accompanying music video that captures each of their unique styles.

From today daily episodes will be published to the official UNDSCVRD TikTok page (@UNDSCVRD_artist) hosted by social media personality and DJ, Ben Gerrans, along with supporting content in the form of Galaxy Flip Diaries and behind-the-scenes episodes that will give fans a glimpse into the personal lives of each of the contestants as they go through the ups and downs of the competition.

The series will document the journey of self-taught muso Taigh Wade from Perth (WA), singer/songwriter Jade Stegbauer from Sydney (NSW), indie-pop singer/songwriter Jordyn Richards from Sydney (NSW), rapper and producer Felix ‘Checko’ Pacheco from Melbourne (VIC) and R&B/pop singer/songwriter Rhian Aoun from Melbourne (VIC).

The series will culminate in an exciting live-concert finale, streamed to TikTok, with each contestant performing their single in front of The Veronicas and a panel of industry professionals, where the overall winner will also be announced.

Unlike other formats, no UNDSCVRD contestants will go home empty handed, each will maintain full ownership of their music masters and content produced. The winner will go on to develop a five-track EP produced by James Angus as well as marketing and promotion support. The winner will also open for The Veronicas at their sold-out Melbourne concerts in January.

At last August’s Unpacked event, I shared my strategy to bring more empowering mobile technology to as many people as possible, especially at a time when they needed it most. Now, around one year later, our world is slowly but surely preparing to reopen in many ways. We’re all yearning for freedom and the possibilities that this new world has to offer thanks to advancements in technology that are set to make our world bigger than it ever was.

This past year, new technologies continued to reshape the way we live. Our collaboration with trusted industry partners allowed us to drive seamless experiences that offer more personalization and versatility than ever. As we enter this new era of agile transformation, I believe that open ecosystems are the only way to accelerate innovation and give people more freedom to create their own experiences that are best for their lifestyles.

Samsung Electronics is poised and ready to unveil visionary, purposeful mobile technology for a better world. In a few weeks, we will unleash our latest and greatest Galaxy Z series to reshape the smartphone category and completely reimagine your experiences.

Life Opens Up with Galaxy 

Today, the world needs flexible technologies that give people room to explore. At Samsung, people are at the heart of everything we do. We’re constantly listening to you to ensure that any new device and experience we create really brings meaningful innovations. We want to enrich everyone’s life, not just the lives of a select few. From epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security, we’re focusing on what really matters to you.

As we explore new ways to empower you, we often venture into uncharted territory. That’s how we ended up creating a brand-new category with the launch of the Galaxy Fold. And we didn’t stop there. We kept improving the category with our second generation of foldables, the Galaxy Z Fold2 and the Galaxy Z Flip, with more screen and more of the features you now know and love. I’m excited to say our third generation of foldable devices will open up amazing new multitasking capabilities and enhanced durability for even more people around the world.  

Samsung is Bringing More People into the Fold

This will be especially important as the world leap frogs into new frontiers of connectivity that demand open ecosystems and reliable mobile experiences. At Samsung, “open” and “secure” are never mutually exclusive. In fact, our collaborations with trusted industry leaders like Google and Microsoft are why we are able to deliver mobile technology that is secure and optimized for today’s rapidly evolving and interconnected world. We constantly work with key partners to create cutting-edge security solutions that keep your devices and data safe every step of the way. This allows us to give you even more control over your apps, data and privacy, so you can curate your own experience — with total peace of mind.

Collaboration enables us to build mobile experiences that make your life easier and better. It fueled the development of a new unified wearable platform, which we built jointly with Google. On top of your favorite Galaxy apps like Samsung Health and SmartThings, there will be so many others in the new Google Play Store. Furthermore, our One UI Watch user interface is deeply integrated with our other Galaxy devices and provides consistent connectivity between your Galaxy Watch and Galaxy smartphone.

We are also working with Google to enrich our foldable ecosystems with popular apps and services. For our third generation of Galaxy Z phones, we have lined up even more partner apps that make the most of the versatile fold-out format. From hands-free optimized video calling with Google Duo and watching videos in Flex mode on YouTube to multitasking in Microsoft Teams, our foldable ecosystem will offer a wealth of seamless and optimized experiences.  

A New Chapter in Smartphone Innovation Is Here

The upcoming Galaxy Z Fold combines the very best that smartphones and tablets offer and delivers completely new ways of working, connecting and creating, while the upcoming Z Flip exhibits an even more refined style, armed with more durable, stronger materials. I firmly believe these devices will answer the call for the versatile mobile technology we need as we navigate the open road ahead.

We are out to set new heights and open up a whole new world of exciting experiences for even more people. I hope you’ll join us as we debut our next Galaxy Z family and share some foldable surprises — including the first-ever S Pen designed specifically for foldable phones. Instead of unveiling a new Galaxy Note this time around, we will further broaden beloved Note features to more Samsung Galaxy devices. In the meantime, mark your calendars and tune in to our Unpacked event on August 11 to see what unfolds.

by Dr. TM Roh

President & Head of Mobile Communications Business, Samsung Electronics

The announcement follows the launch of Samsung’s Networks Business in Australia in April 2021,  and since then, the company has been exploring the delivery of Samsung’s leading 5G mmWave technologies to the nation.

TPG Telecom, a leading mobile network operator in Australia, operates a number of leading mobile and internet brands in Australia including Vodafone. Recently, TPG Telecom announced its investment of AU$108 million to acquire spectrum in all available license areas in the 26GHz band – tripling its total spectrum holdings. With abundant mmWave spectrum, TPG Telecom will be able to offer high speed data services and immersive use cases for its mobile and home users. TPG Telecom’s extensive fiber assets combined with a network of small cells will enable the deployment of vRAN architecture.

For the trial, Samsung will provide its Compact Macro and vRAN solution. Samsung’s latest 5G Compact Macro brings together a baseband, radio and antenna in a single form-factor. This compact and lightweight solution can be easily installed on the sides of buildings, as well as on utility poles, for the swift build-out of 5G networks. Samsung’s industry-leading commercial vRAN solution is built on the company’s independently developed stack, and runs on commercial-off-the-shelf (COTS) servers. As a leader in vRAN, Samsung has commercially deployed its vRAN solution in wide scale for global Tier 1 operators’ networks in markets outside of Australia, and recently expanded its capability to support 3.5GHz Massive MIMO radio, which many industry voices had said would be hard to support with vRAN. Moreover, Samsung’s 5G vRAN on mmWave, already commercially deployed in global markets, including Korea, Japan and the U.S, has the capacity to support multi-gigabit speeds, delivering IT technology efficiencies and deployment advantages, while offering transformational 5G mobile experiences.

“We are very pleased to partner with Samsung as part of our new Innovation Lab to drive product and technology innovation by trialing virtualization,” said Iñaki Berroeta, CEO at TPG Telecom.

“Deploying mmWave spectrum on our 5G network together with vRAN architecture will allow us to develop exciting 5G use cases for industry verticals and enable the delivery of even faster speeds and greater capacity for our customers.”

“Samsung is excited to begin this trial with TPG Telecom powered by our innovative 5G vRAN solution and latest integrated 26GHz mmWave product, which will be the first in Australia,” said Woojune Kim, Executive Vice President and Head of Global Sales & Marketing, Networks Business at Samsung Electronics. “Through a combination of our powerful 5G solutions and ongoing efforts in 5G development, Samsung looks forward to helping TPG Telecom gain the full benefits of 5G to reshape the value of mobile experiences for users and enterprises.”

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.