The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Southeast Asia and Oceania Households

	1. Movie Night: When Performance Comes to life   When expectations rise, so must streaming quality. Picture clarity, colour accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic colour gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid colour and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.[3]Beyond on-screen performance, Samsung’s Vision AI Companion[4] – a multi‑agent platform combining Large Language Model powered‑intelligence with Bixby to support natural conversations – enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.[5]

	2. Tranquil Moments: When Presence Matters As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of consumers say they prefer the design of the Samsung Frame over other TVs on the market[1]
Designed for This Moment The Frame Pro’s screen transforms into a canvas with Art Mode[6] giving users the choice to select pieces from a curated selection of world-renowned artwork, with regularly refreshed collections from the Art Store[7] that bring new inspiration. Paired with a refined, modern frame design and glare-free screen,[8] premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console making responsiveness and picture precision key considerations at purchase1
Designed for This Moment Samsung OLED TVs excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites and lively colours, every scene stays crisp and focused — even in darker, more intimate settings. Built for ultrasmooth gameplay, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast‑ paced‑ action, while Samsung’s Gaming Hub provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW[9].

	4. Match Day and Hosting: When the Room Comes Alive   When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know? Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase[1]
Designed for This Moment This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive placing you right in the heart of the stadium while you lounge on your couch. AI Soccer Mode[10], available on the 100″ M90H as well as other selected Samsung AI TVs like the 100” QN80H, and more, delivers a more exciting gameday experience with optimisation of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[11] lets you personalise your listening experience, adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you.

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

One screen. Every moment. Discover the TV for you: https://www.samsung.com/au/tvs/all-tvs/

[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[5] Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR. Not all accents, dialects and expressions recognised.

[6] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

[8] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[9] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[10] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region. Viewing experience may vary according to types of content and format.

[11] AI Sound Controller only available when audio is played directly through the TV, not through a separate sound device. Select ‘TV Speaker’ in ‘Sound Output’ settings to use this feature. Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

The Tech Summit offered hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences, and display performance across Samsung’s Micro RGB, OLED, and Odyssey gaming displays.

The technologies showcased at the Tech Summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.[1]

Media and industry professionals experience Samsung’s 2026 AI display innovations firsthand. Cables not shown.

Micro RGB for Premium Home Viewing

A key focus of the event was Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and Micro RGB R85H models. Designed for premium home viewing, the line-up delivers hyper-realistic and precise colour, deep contrast, and an immersive picture quality.

Samsung demonstrates the 75-inch Micro RGB TV (R95H) during a side-by-side picture quality comparison with Samsung Neo QLED QN90F.

Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich colour, sharp contrast, and refined local dimming — to more home environments.

Powered by the Micro RGB AI Engine Pro[2], Samsung’s latest Micro RGB TVs optimise colour and contrast in real time for near life-like detail. The lineup is also certified for a ≥100% BT.2020 colour gamut ratio[3] and includes certified Glare Free technology[4] to reduce reflections for a clearer viewing experience[5]. Features such as Micro RGB Precision Color 100[6] and Vision AI Companion (VAC)[7] further enhance picture quality and personalised viewing.

OLED Innovation Powered by AI

Samsung’s 2026 OLED lineup combines immersive picture quality, refined design, and intelligent features to elevate the viewing experience. Leading the lineup is the OLED S95H, which delivers brighter OLED performance, advanced HDR processing, and a premium FloatLayer Design that stands out even when the screen is off.

VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality.

AI Upscaling Pro[8] improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro[9] can optimise picture and sound for soccer and AI Sound Controller Pro[10] gives viewers greater control over voice, music and sound effects.

HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture[11]. Combined with certified Glare-Free[12] technology that minimises reflections, the OLED S95H maintains exceptional contrast and sharpness, even in bright spaces.

The OLED S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store[13] allow the TV to function as both a screen and a piece of home décor.

Samsung presents its latest OLED innovations, including improvements in brightness, HDR performance and AI-based features.

Shaping the Next Era of Screens

“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.”

With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalised than ever.

For more information about Samsung’s 2026 Visual Display line-up, visit www.samsung.com/au

[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] VDE Testing and Certification Institute has tested and positively evaluated that Series R95H has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%).Test Report 331701-TL6-, valid until 8 July 2026.

[4] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[5] Available on the Micro RGB R95H model only.

[6] VDE Testing and Certification Institute has tested and positively evaluated that Series R95H has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%).Test Report 331701-TL6-, valid until 8 July 2026.

[7] Based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] AI Soccer Mode sound optimisation only available when audio is played directly through the TV, not through a separate sound device. Turn off AI Mode to use this feature. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.

[10] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[11] Compared to HDR10+.  Viewing experience may vary according to types of content and format.

[12] The S95H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[13] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store, bringing new levels of display sophistication to Australian living spaces. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today unveiled its most expansive range of OLED TVs yet, bringing three series of Samsung OLED TVs – S95H, S90H, and S85H – in more sizes with brighter panels, more intelligent features, and expanded Glare-Free displays. Optimised for Australian homes and nurturing Australians’ insatiable appetite for Samsung Art TVs; Samsung’s 2026 OLED S95H comes down under as the world’s first OLED TV with access to over 5,000 pieces of the world’s best art via Samsung Art Store[1].

Elevated to bring flagship OLED performance to more Australians, Samsung’s OLED S90H joins the OLED S95H in featuring certified Glare-Free technology[2] and ultra-fast 165Hz variable refresh rate, helping deliver smoother gaming and improved viewing in bright spaces[3].

Ushering in a new era of personalised intelligent entertainment experiences, Samsung’s OLED S95H, S90H, and S85H TVs are each optimised with Samsung’s Vision AI Companion[4], a conversational AI experience designed specifically for the TV screen, enabling Australians to interact naturally with their TV while unlocking personalised recommendations and enhanced entertainment experiences.

“In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring these is a size, Glare-Free option,[5] and design suited to virtually every space in the home,” said Simon Howe, Director of AV, Samsung Australia.

“Until now, Australians who love the realistic picture quality and Glare-Free technology [6]of the Samsung OLED S95 Series have had to choose between performance and lifestyle benefits like access to Samsung Art Store or a wall-flush, framed design. This year, Samsung has brought these experiences together in the OLED S95H series, combining breathtaking OLED picture quality, powerful AI processing and thoughtful design innovations. Now Australians can further personalise their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favourite art.”

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

An OLED TV for every Australian – Glare-Free technology expanded to OLED S90H

In 2026, Samsung has expanded its OLED size lineup by adding more size options, giving Australians more flexibility when choosing the right screen for their home. The S95H series is available in 55″, 65″, 77″ and 83″ sizes, while the S90H series is offered in 42″, 48″, 55″, 65″, 77″ and 83″. The S85H lineup expands to 48″, 55″, 65″, 77″ and 83″.

Both the OLED S95H and S90H feature deep blacks with certified Real Black performance[7] and PANTONE Validated® life-like colour[8], ensuring deep blacks and accurate colour reproduction for authentic and immersive viewing experiences. With Samsung Glare-Free sales doubling in 2025[9], Samsung has extended its certified Glare-Free technology[10] to the OLED S90H to enable the TV to benefit from diffused light, reducing reflections, stunning contrast and keeping every scene looking rich, vibrant, and true to life, even in bright rooms.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

Distinctive Designs for Every Living Space

New to 2026, Samsung has introduced three unique design approaches across its OLED series, enabling Australians to choose an OLED TV that best matches their personal style.

As the first OLED Art Store[11] TV, the OLED S95H features a FloatLayer Design which allows the TV to mount flush against the wall, creating a clean look that appears to float effortlessly in place. Its refined metal back-plated bezel is designed to beautifully elevate any interior, while being ready to support a Wireless One Connect Box that can deliver an optional streamlined, clutter‑free setup with an operational range of 4K transmission of 165Hz within up to a 10m range[12].

The Samsung OLED S90H’s Laser-Slim Design is comparatively discreet, with an ultra-thin profile making the TV look beautiful from every angle. Further, the OLED S85H features a Contour Design that makes the TV’s 35mm thin body look sleek from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any home.

Samsung OLED S95H is the first Samsung OLED TV to feature Samsung Art Store. Image simulated for illustrative purposes. Cables now shown.

New Entertainment Companion Experiences

The 2026 OLED TV range are powered by Samsung’s most advanced AI-driven processors, bringing Vision AI Companion[13] to Australian living rooms for the first time. Designed specifically for shared TV experiences, Vision AI Companion[14] enables users to interact with their TV through natural conversations, from discovering new content to receiving personalised recommendations and helpful suggestions.

This year, the OLED S95H and S90H are powered by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to analyse content scene-by-scene and intelligently optimise picture and sound in real time. Such AI-powered picture technologies help deliver a consistently premium viewing experience across all content sources. 4K AI Upscaling[15] intelligently reconstructs lower-resolution content to approach 4K quality, while Colour Booster Pro uses AI to analyse each scene and enhance colour expression for richer, more dynamic images[16]. Real Depth Enhancer[17] improves the perception of depth by adjusting contrast in foreground objects, creating a more lifelike viewing experience.

Motion clarity is also enhanced through AI Motion Enhancer Pro[18], which helps reduce blur and improve smoothness during fast-moving scenes such as sports broadcasts. Meanwhile, OLED HDR Pro and OLED HDR+[19] features enhance contrast and brightness to reveal greater detail in both highlights and shadows on the OLED S95H and S90H respectively.

New in 2026, AI Soccer Mode Pro[20] automatically detects live matches and optimises picture and sound for sports viewing. Player detail is sharpened while stadium ambience and commentary are balanced to create a more immersive match experience.

Complementing this is AI Sound Controller[21], which gives viewers greater control over how they hear content. The feature analyses audio in real time and separates dialogue from background effects, allowing users to adjust voice clarity or ambient sound independently to suit what they’re watching.

Built for next-generation gaming

Samsung’s 2026 OLED TVs are also engineered to deliver an ultra-responsive gaming experience.

Both the S95H and S90H support Motion Xcelerator 165Hz, enabling smoother gameplay with reduced motion blur during fast-paced action. With compatibility support for NVIDIA G-SYNC and AMD FreeSync Premium Pro, gamers can enjoy tear-free visuals and low-latency performance for more responsive gameplay[22].

Samsung’s AI Gaming Optimiser[23] further enhances the experience by analysing gameplay in real time to detect the genre being played and automatically applying the best settings. This allows players to enjoy optimised visuals and smoother motion without navigating complex menus.

Pictured: Samsung’s OLED S90H. Image simulated for illustrative purposes. Cables not shown.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to deliver surround sound in addition to life-like visuals to create a fully immersive home cinema experience. With the integration of Q-Symphony technology[24], the OLED S95H, OLED S90H and OLED S85H models utilise Active Voice Amplifier Pro[25] to enhance voice clarity by analysing ambient noise and background sounds within the content. Object Tracking Sound[26] enables the TV utilises strategically positioned speakers to track motion on screen, creating a multi-directional audio experience and helping Australians feel like they are in the heart of the action.

Up to 7 Years of One UI Tizen OS Support delivering Endless Entertainment and Value

Samsung continues to expand the capabilities of its TVs through One UI Tizen OS[27], which supports up to seven years of platform upgrades, giving Australians confidence that their Samsung OLED TV will continue to evolve with new features and services over time.

Each Samsung OLED 2026 TV comes with a wide range of built-in entertainment and lifestyle experiences designed to make the TV the centre of the connected home. Through Samsung TV Plus[28], Australians can access more than 130 free live channels alongside a growing library of on-demand content spanning news, sport and entertainment. Samsung Gaming Hub[29] also provides streamlined access to cloud gaming services, allowing Australian gamers to jump straight into gameplay without the need for a console.

Beyond entertainment, Samsung Daily+ helps bring together apps and services that support everyday activities, while SmartThings integration allows users to monitor and control compatible smart home devices directly from the TV.

New to 2026, Google Photos will also be introduced, enabling Australians to display curated memories and personal photo collections as an ambient background on their TV[30]. This means OLED S95H users can select their own treasured image, choose from a world-class artwork from Samsung Art Store or use Generative Wallpaper[31] to create a bespoke image when the TV is not being watched.

Built-in support for Bixby and Amazon Alexa further enhances convenience, allowing users to search for content, control smart home devices and manage their entertainment through natural voice commands[32]. All the while, Samsung TVs are protected by Samsung Knox[33] security, providing additional peace of mind for OLED owners.

Availability

Samsung’s 2026 OLED TV range, including the S95H, S90H and S85H will commence rolling out from today. To find out more information or to stay up to date with Samsung’s 2026 AV range, register your interest here: https://www.samsung.com/au/handraiserces/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[2] The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[3] Compared to OLED S90F.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs..

[5] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[6] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[7] VDE Testing and Certification Institute evaluated the S95H and S90H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027

[8] The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[9] Based on internal sales data.

[10] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[11] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[12] Wireless One Connect Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box may not work properly if placed inside a closed metal cabinet.

[13] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[14] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[15] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[16] Compared to 2025 Samsung Smart TV.

[17] Picture quality will vary depending on quality and resolution of source content.

[18] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

[19] Compared to OLED HDR+. Separate subscriptions required for certain streaming and gaming services. Terms apply. The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Viewing experience may vary according to types of content and format.

[20] S95H and S90H feature AI Soccer Mode Pro. S85H features AI Soccer Mode. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[21] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[22] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[23] Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.

[24] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[25] Performance may vary depending on installation environment and surroundings.

[26] The quality of sound effects may vary depending on the source content, installation and environmental characteristics. OLED S95H and OLED S90H feature Object Tracking Sound. OLED S85H features Object Tracking Sound Lite.

[27] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

[28] Ad-supported streaming service with content subject to change without notice.

[29] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[30] Requires user log in to Google Photos on the device. Options to hide memories and enhance content filter provided. Feature availability may vary by region and models. Google Photos is a trademark of Google LLC.

[31] The number of attempts allowed per day may be limited.

[32] Voice assistant services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[33] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

Odyssey OLED G6 gaming monitor is now available in Australia. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced that the Odyssey OLED G6 (G60SF), Samsung’s first 500Hz OLED gaming monitor, is available in Australia for pre-order via samsung.com/au[1]. The 27-inch Odyssey OLED G6 has an RRP of $1,699 and will be available nationwide in leading retail stores from August 2025.

Building on its six-year leadership in the global gaming monitor market and two-year leadership in OLED gaming displays, Samsung is once again expanding the boundaries of gaming performance with the Odyssey OLED G6[2].

“Samsung continues to lead the gaming monitor industry with breakthrough innovations that redefine how games are experienced,” said Neal Elliott, Acting Head of Pro-Display, Samsung Electronics Australia. “With the Odyssey OLED G6, Samsung’s first 500Hz OLED gaming monitor, we are pushing gaming performance, visual quality and immersion to entirely new heights — delivering the next evolution of display technology for Australian gamers.”

The Odyssey OLED G6 is Samsung’s first 500Hz OLED gaming monitor with an ultra-fast 0.03ms response time (GtG). Image simulated for illustrative purposes. Cables not shown.

Unmatched Speed and Visual Brilliance

The 27-inch Odyssey OLED G6 (G60SF model) pushes the boundaries of gaming performance by providing a 500Hz refresh rate, an ultra-fast 0.03ms response time (GtG)[3], and QHD (2,560 x 1,440) resolution powered by QD-OLED technology[4]. These features combined helps the monitor keep games fluid, sharp and responsive — even during the most intense action.

Certified with VESA DisplayHDR True Black 500[5], the Odyssey OLED G6 delivers vivid colours and ultra-deep blacks. The monitor supports NVIDIA G-Sync Compatible[6] for smooth, tear-free visuals and a competitive edge.

Built for Extended Play and True-to-Life Visuals

The Odyssey OLED G6 is designed for gamers who demand top performance across long gaming sessions. With a peak brightness of 1,000 nits[7] and Samsung’s Glare Free technology,[8] Australian gamers can experience minimal screen reflections, allowing them to focus solely on the action and play to win. To help maintain visual quality over time, the OLED G6 monitor is protected with OLED Safeguard+, which helps to minimise burn-in even during extended use.

Additionally, the Odyssey OLED G6 is Pantone Validated, ensuring highly accurate colour reproduction, with the ability to display over 2000 colours and more than 110 SkinTone shades from Pantone’s library. Combined with its brilliant QD-OLED display, the monitor delivers vivid, true-to-life visuals that bring gaming worlds to life just as developers intended[9].

The 27-inch Odyssey OLED G6 (G60SF) is available for pre-order from today via samsung.com/au. The Odyssey OLED G6 will be available nationwide from leading retail stores from August 2025 with an RRP of $1,699.

For more information, visit https://www.samsung.com/au/monitors/gaming/odyssey-oled-g6-g60sf-27-inch-500hz-oled-qhd-ls27fg602sexxy/

[1] Source: Samsung data as of 13 June 2025

[2] IDC Q4 2024 Worldwide Quarterly Gaming Tracker, Gaming monitor classification is based on IDC criteria (over 144Hz since 2023 2Q, over 100Hz prior to that), Value Based

[3] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Grey to Grey) measures the time taken for a monitor pixel to change from one grey value to another.

[4] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Grey to Grey) measures the time taken for a monitor pixel to change from one grey value to another.

[5] VESA DisplayHDR TrueBlack 500 certification is based on 10% Average Picture Level (APL). Peak brightness: typically 1000 nits, minimum 800 nits (measured at 3% APL with HDR enabled and peak brightness set to “High”).

[6] NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings.

[7] Test conditions: HDR enabled, APL set to 3% (3% of the screen white; remainder black), and peak brightness set to “High.”

[8] The G6 has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025

[9] Validation for monitor colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). For more information, please visit https://www.pantone.com/license/pantone-validated-for-designers

Pictured: Samsung OLED S95F is NVIDIA G-Sync compatible. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics today announced that its 2025 OLED TV lineup[1] will feature NVIDIA G-SYNC compatibility, helping to deliver ultra-smooth gameplay and low latency, to meet the needs of gaming enthusiasts worldwide.

With NVIDIA G-SYNC compatibility, Samsung’s 2025 OLED TVs synchronise the TV’s refresh rate with the GPU’s frame rate, reducing screen tearing and stuttering for a seamless and immersive gaming experience.[2] Paired with Samsung’s Motion Xcelerator technology, which supports refresh rates up to 165Hz[3], gamers can enjoy exceptionally fluid visuals and sharp clarity during fast-paced action scenes.

“With the addition of NVIDIA G-SYNC compatibility and our most advanced gaming features yet, Samsung’s 2025 OLED TVs help to deliver elite-level performance for even the most competitive players,” said Kevin Lee, Executive Vice President of the Visual Display Customer Experience Team at Samsung Electronics. “By building on our leadership in display innovation and integrating real-time AI enhancements, we’re redefining what gamers can expect from a TV – on and off the battlefield.”

Samsung’s new 2025 OLED S95F and S90F models also support AMD FreeSync Premium Pro, helping to ensure broad compatibility and adaptive sync performance across a range of GPUs. Additional core gaming features across the OLED lineup include Auto Low Latency Mode (ALLM) to minimise input lag and deliver instant response, and Samsung Gaming Hub[4], which provides instant access to console and cloud-based gaming platforms, including Xbox Game Pass and NVIDIA GeForce NOW.

To further elevate gameplay, the 2025 OLED TVs introduce AI Auto Game Mode, which intelligently analyses game genres and scene content in real time to automatically optimise picture and sound settings—eliminating the need for manual adjustments. Gamers can also take advantage of the Game Bar, a pop-up interface that allows quick access to key settings without exiting the game.

While engineered for elite gaming, Samsung’s OLED TVs also deliver a premium cinematic and connected home experience as well. Features such as AI Upscaling, OLED Glare Free Certified [5] screen technology, and SmartThings[6] integration ensure immersive visuals and effortless control in any environment.

The NVIDIA G-SYNC compatibility feature will be available on Samsung’s flagship S95F model and will subsequently roll out to additional models in the 2025 OLED lineup.

For more information on Samsung OLED TVs, please visit www.samsung.com/au.

[1] Includes Samsung OLED S95F, OLED S85F and OLED S85F

[2] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[3] OLED S95F supports up to 165Hz. OLED S90F supports up to 144Hz. OLED S85F supports up to 120Hz.

[4] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[5] Available on OLED S95F only. The S95D range has been independently verified as OLED Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC (UL Solutions), Certificate Number: V647799 – 01/03/2024.

[6] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

Samsung Odyssey 3D gaming monitor is now available for pre-order in Australia. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. has today announced that its newest Odyssey gaming monitors, including the revolutionary Odyssey 3D and the stunning Odyssey OLED G8, are now available for pre-order in Australia. These monitors, which push the boundaries of immersion and excellence, have been meticulously designed to deliver excellence to modern gamers.

“At Samsung, we are committed to delivering cutting-edge display technology that enhances the gaming experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Odyssey monitors represent a significant leap forward in innovation, visual quality and performance, empowering gamers to fully immerse themselves and perform at their best.”

Experience the world of 3D gaming with Samsung Odyssey 3D. Image simulated for illustrative purposes.

Entering the World of 3D Gaming on the Odyssey 3D

The new Odyssey 3D (G90XF model) 27” monitor introduces a groundbreaking 3D gaming experience that does not require dedicated glasses. Advanced eye-tracking technology and a proprietary lenticular lens deliver a natural-looking high-definition 3D image, accessible through the Odyssey 3D Hub app,[1] which makes the action jump out of the screen to bring new energy and immersion to selected games and video content.

Samsung is actively collaborating with major game developers to make the most out of this 3D technology. These collaborations include:

• Nexon for The First Berserker: Khazan, now available in Australia
• Neowiz for the critically acclaimed Lies of P. The company’s first downloadable content (DLC), Overture, is scheduled for release in the second half of 2025.

In addition to 3D gaming, the Odyssey 3D features AI video conversion, which can transform video content into 3D, breathing new life into nearly all content.[2] Every scene of compatible content is analysed and converted to 3D for 3D effects with less eye strain.

The Odyssey 3D also boasts impressive gaming performance. A 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time keep gaming responsive and smooth on its 4K screen, while AMD FreeSync Premium and NVIDIA G-SYNC Compatible help reduce choppiness and screen lag, even during fast and complex gameplay.

Edge Lighting takes 3D immersion to the next level by filling the gaming environment with lighting that adapts to games. It fills the space under the monitor with colours that synchronise with the screen’s lighting, enhancing the 3D screen and bringing game environments into real life.

Now available for pre-order in Australia, Odyssey 3D has an RRP of $2,999. For more information, please visit: https://www.samsung.com/au/monitors/gaming/odyssey-3d-g90xf-27-inch-165hz-uhd-ls27fg900xexxy/

Samsung OLED G8 – 4K monitor with a 240Hz refresh rate, featuring 166 pixels-per-inch (ppi) — the highest pixel density for a screen of this size. Image simulated for illustrative purposes.

Odyssey OLED G8 Features Highest Pixel Density on a 27’’ Screen

The incredible picture quality of Samsung OLED gets a performance boost on the new Odyssey OLED G8 (G81SF model). Available for pre-order from today in 27” and 32” models, the 27” has 166 pixels-per-inch — the highest pixel density for a screen that size — and a 240Hz refresh rate. Both sizes of the OLED G8 bring next level performance and visual quality together.

The new 4K QD-OLED visuals deliver amazing details, with enhanced colours and contrast ratio from any viewing angle thanks to quantum dot technology. Boosted by VESA DisplayHDR TrueBlack 400, it delivers near-infinite contrast that makes vibrant colours pop, even at the high, typically 250nit brightness. Glare Free technology certified by Underwriters Laboratories (UL) helps minimise reflection, reducing distractions during use[3].

The screen’s image is protected by Samsung OLED Safeguard+. The proprietary Dynamic Cooling System uses a Pulsating Heat Pipe to diffuse heat without adjusting brightness. This helps protect the screen from burn-in.

The 240Hz refresh rate and 0.03ms (GtG) response time make the Odyssey OLED G8 a top performance gaming monitor, with fast and smooth screen movements. It supports AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible to prevent stuttering, tearing and jittering. These performance features combine to make gaming ultra-smooth, responsive and immersive.

The Odyssey OLED G8 also makes a stylish addition to any gaming setup. The slim metal design fits any aesthetic, while Core Lighting+ surrounds the user with lighting based on the screen. And it’s all easy to set up, thanks to the ergonomic stand.

Now available for pre-order in Australia, Odyssey OLED G8 27” has an RRP of $1,799. The Odyssey OLED G8 32” has an RRP of $1,999. For more information, please visit: https://www.samsung.com/au/monitors/gaming/odyssey-oled-g8-g81sf-32-inch-240hz-oled-uhd-ls32fg812sexxy/#specs

For more information of the Odyssey 3D gaming monitor or Odyssey OLED G8 gaming monitor, please visit https://www.samsung.com/au/monitors/odyssey-gaming-monitor/ .

[1] Odyssey 3D Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Odyssey 3D Hub can be transferred for 3D gaming.

[2] To activate 3D conversion, Odyssey 3D Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content or when HDR mode is enabled. 3D conversion only supported with NVIDIA graphics cards. RTX 3080 or higher recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher.

[3] * The Odyssey G8 has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.”Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance.

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1], is today unveiling its full line-up of Samsung OLED TV models, bringing its most expansive, intelligent, and intensely cinematic OLED range yet to Australia. In 2025, the Samsung OLED S85F series joins the S95F and S90F, enabling more Australians to experience the Samsung difference via bright and rich AI-enhanced picture and sound performance, sleek sophisticated designs, and endless entertainment possibilities.

In introducing the OLED S85F series in four screen sizes (55”, 65”, 77” and 83”), expanding the OLED S90F series to six screen sizes (42”, 48”, 55”, 65”, 77” and 83”), and topping off the range with the OLED S95F series in four screen sizes (55”, 65”, 77” and 83”), Samsung has doubled its range offerings since 2024[2]. The expansion of its OLED line-up reflects Samsung’s commitment to offer Australians a screen to suit every experience, room and preference.

“We know that every Australian’s lifestyle is unique so we have expanded our OLED range to provide more sizes, more models, and more personalised AI-powered features so Australians can choose an OLED screen that’s perfectly suited to their needs,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Backed by a new 7-years One UI Tizen upgrade guarantee[3], Australians can be confident that their Samsung OLED TV will continue to offer value-long term via personalised picture and sound experiences and exclusive Samsung endless entertainment possibilities.”

Revolutionary Vision AI ushering in a new era of personalised viewing experiences

Comprising Samsung’s most advanced AI powered 4K processors[4], the 2025 Samsung OLED range delivers the Vision AI promise to usher in a new era of TV experiences beyond conventional viewing. OLED S95F and S90F models are powered by 128 AI neural networks driving a suite of advanced features that automatically upscale picture and sound to the highest quality[5] potential based on viewing room conditions and unique viewer content preferences.

With premium features including Auto HDR Remastering, Real Depth Enhancer, Active Voice Amplifier Pro, and OLED Brightness Booster built-in as standard across all models, Samsung’s OLED screens analyse content played in real time, adjusting brightness, contrast, and sound, to deliver the best possible viewing experience without the need for manual adjustments[6]. Furthermore, via Vision AI enhancements, Samsung OLED TVs will automatically learn a user’s preferred picture settings for sports, cinema and general viewing content, and intuitively adapt settings. The result is an incredibly personalised cinematic experience no matter the content source – live TV and sport, streamed blockbusters, or online and console gaming content.

Samsung is the Global No.1 TV brand according to Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Setting a new standard of premium Samsung OLED picture quality

The 2025 Samsung OLED S95F features a new Glare-free coating, helping to reduce distractions from external light sources and thriving in bright Australian conditions.[7]

Enhanced by it new processor, the hero OLED S95F is 30% brighter than its predecessor, exposing exceptional details in content that weren’t visible before[8]. By analysing the data that exists within High Dynamic Range content, Quantum HDR OLED Pro makes those details visible at virtually any brightness[9]. HDR Brightness Optimiser supports to maintain incredibly accurate colour and deep contrasts, even when there is bright daylight for a truly brilliant viewing experience.

The Samsung OLED S95F offers ultra-smooth motion for games up to 165Hz VRR[10]. HDMI2.1 supports high-bandwidth sources, while AI Auto Game mode[11] optimises settings for peak performance. Samsung Gaming Hub and Xbox Game Pass provide access to over 100 games without the need for downloads or consoles[12].

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

New Samsung OLED S85F blends performance and value

New to the range in 2025, the Samsung OLED S85F offers Australians the perfect blend of performance and value. Compared to the 2024 hero, OLED S95D, the 2025 OLED S85F features the same powerful AI processor, unlocking the full power of 4K AI upscaling, yet comes in a new expansive 83-inch screen size.

All 2025 Samsung OLED TVs feature Pantone Validation[13] providing assurance that every scene is experienced in accurate colour for vivid lifelike visuals. Designed to be beautiful from every angle, each Samsung OLED TV is designed to seamlessly blend in with any home décor. At 12.6mm thin, the OLED S95F’s stunning Infinity Design offers a near bezel-less experience, maximising screen real-estate for an immersive viewing experience.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to not only deliver stunning visuals but also to create immersive sound environments. With the integration of Q-Symphony technology, the OLED S95F, OLED S90F and OLED S85F models sychronise with compatible Samsung soundbars to provide rich, multidirectional audio experiences[14]. AI Sound Optimisation continually adjusts sound levels based on the room’s acoustics and content, ensuring Australians receive an incredible audio experience, whether their watching a dramatic action scene or watching quiet dialogue.

Delivering the trademark Endless Entertainment features enabled only by Samsung

Samsung continues to provide TVs that deliver more than their core promise via its One UI Tizen OS which supports endless entertainment[15] and lifestyle options.

With Samsung SmartThings, Australians can make their TV the hub of their connected home, managing, monitoring and controlling connected devices from around the home calmly and conveniently[16]. Via Samsung TV Plus, Australians can enjoy over 100 live channels and on-demand shows, accessing a variety of channels that cover news, sports, entertainment, and more. Additionally, Gaming Hub provides a seamless gaming experience, offering access to a wide range of games and gaming services. Samsung Daily+ helps to streamline and manage daily activities, while Samsung Knox security helps ensure that services and smart home devices are protected, providing peace of mind for OLED owners.

One UI Tizen will support Tizen OS upgrades for the next 7 years offering customers assurance in long-term value from their Samsung OLED TV[17].

From today, the Samsung OLED 2025 range is available for pre-order via samsung.com/au, with models rolling out in leading retail stores nationwide.

For more information, visit: https://www.samsung.com/au/tvs/oled-tv/highlights/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung’s 2024 line-up comprised seven OLED SKUs. It’s 2025 range comprises fourteen OLED SKUs. For more information, visit www.samsung.com/au 

[3] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

[4] S95F and S90F feature NQ4 AI Gen3 Processor. S85F features NQ4 AI Gen2 Processor.

[5] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[6] Picture quality will vary depending on quality and resolution of source content. The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

[7]  The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[8] Based on internal tests.

[9] Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[10] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[11] AI Auto Game mode works for console games only.

[12] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.

** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[14] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[15] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

[16] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[17] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

Samsung OLED S95F now available in 83-inch and 77-inch screen sizes. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1] has today announced that its most advanced and intensely cinematic OLED TV – Samsung OLED S95F – will be available to Australians in an expansive 83-inch display for the first time, making it the brand’s biggest OLED TV size yet. In another Samsung-first, the company will introduce a third Samsung OLED series to its range, with the Samsung OLED S85F complimenting the OLED S95F and OLED S90F models.

The OLED S85F series will also offer 83-inch and 77-inch models, making the best of Samsung’s big screen OLED experiences accessible to more Australians; and will commence rolling out in Australian retail stores next week, with the big screen Samsung OLED S95F and OLED S90F models to closely follow.

The 83-inch and 77-inch Samsung OLED S95F TVs will feature Samsung’s new OLED Glare-free technology in Samsung’s slimmest design. Built to thrive in Australian conditions, Samsung’s Glare-free validated technology enables Australians to experience richer contrast, brighter brights, and deeper blacks in both light and dark rooms with less distractions.

Powered by Samsung’s most advanced AI-Powered processor, Samsung’s OLED S95F also brings the best of Samsung’s Vision AI innovation to Australian shores, delivering endless personalised entertainment experiences to enrich everyday life. Via Vision AI, Australians will experience exceptional advancements in picture and sound quality, including 4K AI Upscaling with 128 AI neutral networks making every on-screen and audio moment captivating. Auto HDR Remastering Pro, Real Depth Enhancer Pro and OLED Brightness Booster features is designed to automatically analyse content and environmental factors in real time, dynamically adjusting visuals and audio settings, providing a new standard of Samsung-optimised TV experiences[2].

“Samsung has always been committed to providing a screen for every Australian experience and we are so pleased to have pushed the boundaries of innovation once more to provide the best of Samsung OLED technology in our biggest form factors across the range,” said Simon Howe, Director of Audio Visual, Samsung Australia.

“Each year we see a growing number of Australians looking to upgrade their screen size, and with this trend comes the need to offer more big screen options across our wider TV range. Supported by Glare-free technology, encased in ultra-slim, minimalist designs, and packed with endless entertainment features; the large screen premium Samsung OLED S95F, immersive OLED S90F and accessible OLED S85F models aim to offer Australians more choice amongst the best of Samsung’s big screen home experiences.

All big screen Samsung OLED models spanning OLED S95F, OLED S90F, and OLED S85F models will provide Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Auto Game mode alongside Pantone-Validated colour[3] and OLED HDR technologies[4]. The result is large beautifully bright screens with incredible contrast and superb performance for various content types – from streaming, gaming and watching live sports.

Beyond incredible big screen cinematic viewing, the Samsung 83-inch and 77-inch OLED S95F, S90F, and S85F models bring the best of Samsung One UI Tizen’s Endless Entertainment platform that enhances both viewing and gaming experiences. Via Samsung TV Plus[5], Australians can enjoy an extensive library of channels and on-demand content, bringing a wealth of entertainment right to their fingertips. For gamers, Gaming Hub consolidates games onto a single screen, enabling immersive gameplay without switching devices. Underpinned by SmartThings Smart Hub, Samsung Knox Security and Samsung Daily+, Samsung’s 83-inch and 77-inch OLED lineups are designed to enable secure, personalised and connected lifestyle experiences to enhance everyday life[6][7].

Applicable to 2025 OLED models, Samsung One UI is supported by a 7-year free OS upgrade providing Australian consumers with peace of mind for their Samsung big screen OLED purchase[8].

Big screen Samsung OLED models will be available at all major retailers and Samsung.com/au from next week.

Samsung OLED S85F

• 83-inch (QA83S85FAEXXY) RRP: $8,049
• 77-inch (QA77S85FAEXXY) RRP: $5,749

Samsung OLED S90F

• 83-inch (QA83S90FAEXXY) RRP: $9,199
• 77-inch (QA77S90FAEXXY) RRP: $6,899

Samsung OLED S95F

• 83-inch (QA83S95FAEXXY) RRP: $11,499
• 77-inch (QA77S95FAWXXY) RRP: $9,199

More information about Samsung’s full OLED range spanning S95F, S90F and S85F is yet to be announced. To say up to date with the latest news, sign up to Samsung’s AV hand raiser via: www.samsung.com/au/tvs/handraiser/

[1] Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[4] The range of HDR luminance is based on internal testing standards and subject to change according to viewing environment or specific conditions.

[5] Samsung account and internet connection required. Data fees may apply. Apps and channels are subject to change. Advertisements may appear on Samsung TV Plus.

[6] Internet connection and Samsung account required.

[7] Internet connection required. Visit Samsung’s SmartThings page for a list of compatible devices: https://www.samsung.com/au/apps/smartthings/

[8] Tizen OS upgrades will be provided for 7 years, starting from release year 2025 and applicable to 2023 models onwards

Samsung Electronics Co., Ltd. today announced that selected  models in its global 2025 TV, monitor and soundbar lineups have received Product Carbon Reduction[1] and Product Carbon Footprint[2] certifications from TÜV Rheinland, a globally recognised certification organisation based in Germany. This marks the fifth consecutive year that the premium lineups, Neo QLED 8K and Neo QLED, have received certifications, reinforcing the company’s continued efforts in carbon reduction.

“Samsung Electronics is committed to driving technological innovation for a sustainable future,” said Taeyong Son, Executive Vice President of Visual Display Business at Samsung Electronics.

The certifications from TÜV Rheinland are awarded following an evaluation of a product’s entire lifecycle — including manufacturing, transportation, usage and disposal — based on internationally recognised standards. By assessing and verifying carbon emissions at each stage, these certifications highlight Samsung’s efforts to reduce environmental impact across its AV product lineup.

In particular, the Product Carbon Reduction certification is granted to products that have already received a Product Carbon Footprint certification and further demonstrate a reduction in carbon emissions compared to their predecessors.

For more information on Samsung’s 2025 TV lineup, please visit www.samsung.com.

[1] 38 Certified models include Neo QLED 8K (QN990F, QN950F*), Neo QLED 4K (QN90F, QN85F), OLED (S95F 55”/65”, S90F, S85F 77”/83”), The Frame Pro (LS03FW), and Soundbar (Q930F*, Q800F, QS700F) products. Models marked with an asterisk* are not sold in Australia.

[2] 42 Certified models include Neo QLED 8K (QN900F), Neo QLED 4K (QN80F, QN70F), OLED (S95F 77”/83”, S85F 55”/65”), The Frame (LS03F), Soundbar (Q990F).

Samsung to provide a first look at its 2025 Monitor line-up at CES. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. has unveiled its 2025 Smart Monitor, Odyssey Gaming Monitor and ViewFinity Monitor lineups at Samsung’s First Look event at the 2025 Consumer Electronics Show (CES), Las Vegas, on January 5.

Samsung’s 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market, and new form factors that can ignite the passions of users worldwide — whether they’re working, gaming or creating.

“With the new monitors in our  renowned lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor for whatever they need.”

Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade

Samsung’s new Smart Monitor M9 (M90SF model) shows off industry-first AI features at CES. Image simulated for illustrative purposes.

The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.

As the first monitor to integrate on-device AI[1], the Smart Monitor M9 features AI Picture Optimiser, which analyses input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjusts the display settings for the best visual experience[2]. For gamers, the AI goes further by recognising the genre of the game being played and fine-tunes the picture settings to deliver an optimal and immersive experience for virtually every playstyle[3].

The Smart Monitor M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality[4]. By analysing input signals and existing image data, this feature delivers clear visuals with enhanced detail, regardless of the original resolution.

These smart and personalised features enhance the hardware performance of the Smart Monitor M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colours. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in virtually any environment.

Availability of the Smart Monitor M9 in Australia has not been announced.

Samsung Odyssey Series: Two Industry Firsts with a 27” 4K OLED Gaming Monitor and an OLED Screen with a 500Hz Refresh Rate

Samsung’s Odyssey OLED G8 and Odyssey OLED G6 models powers up exceptional performance at CES. Image simulated for illustrative purposes.

Samsung’s Odyssey gaming monitor series powers up exceptional performance in new sizes with the 2025 Odyssey OLED G8 and Odyssey OLED G6 models.

The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world[5]. The screen packs in 165 pixels per inch (PPI) with a refresh rate of 240Hz. The tight pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.

On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen[6]. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.

Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with minimal tear and flickering. VESA DisplayHDR True Black 400[7] delivers rich darks without bloom or colour bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by minimising distracting reflections and glare.

Samsung will show its 27” Odyssey 3D (G90XF model) gaming monitor at CES. Image simulated for illustrative purposes

Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customisable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyse and convert 2D video into 3D.

Availability of the Odyssey OLED G6 (G60SF model), Odyssey OLED G8 (G81SF model), and 27” Odyssey 3D (G90XF model) in Australia has not been announced.

ViewFinity S8: A Bigger Canvas for Productivity and Creativity

Samsung showcases its largest 16:9 4K monitor at CES. Image simulated for illustrative purposes

The ViewFinity S8 (S80UD model) is Samsung’s largest 16:9 4K monitor to date[8]. Its 37” screen is approximately 34% larger than the previous model[9] and is designed to maximise productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.

With its sRGB 99% colour gamut faithfully presenting colours on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the colour representation and brightness necessary for professional users to do their best work.

The 2025 ViewFinity S8 has been certified by TÜV Rheinland[10] for ‘Ergonomic Workspace Display,’ recognising its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified[11] Intelligent Eye Care can reduce fatigue in users’ eyes — even during prolonged use — by adjusting the colour temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also help protect eyes from strain.

With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM[12] switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.

Availability of the ViewFinity S8 (S80UD model) in Australia has not been announced.

[1] Smart Monitor M9 is the first monitor featuring AI Picture Optimizer and 4K AI Upscaling Pro as of 3 January 2025 

[2] AI Picture Optimiser is available only when the monitor is connected to a PC.

[3] Support may vary depending on the game title.

[4] AI Upscaling Pro enhances FHD to 4K, SD to FHD, and HD to QHD resolution.

[5] The Odyssey OLED G6 Gaming Monitor is the first 27” 4K OLED screen as of 3 January 2025

[6] The Odyssey OLED G8 Gaming Monitor is the only OLED panels with 500Hz as of 3 January 2025

[7] VESA DisplayHDR True Black 400 certification is underway and expected to be finalised before the product launch date.

[8] The ViewFinity S8 (S80UD) model is the largest 16:9 4K screen as of 3 January 2025

[9] Screen size compared with the 2024 ViewFinity 32” model.

[10] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

[11] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.

[12] Keyboard, video, mouse.