The top three Galaxy AI features used by consumers in Southeast Asia and Oceania

Samsung Electronics Co. Ltd has released findings from Samsung’s Consumer Marketing Insights Study on AI Perception[1], which showed high awareness for Galaxy AI across the Southeast Asia and Oceania (SEAO) region, both for non-Samsung users and Samsung Galaxy users alike. Survey findings reveal that SEAO consumers recognise the potential of AI, which is driving interest for four in five non-Samsung users to upgrade to a Samsung Galaxy smartphone to try the latest Galaxy AI features. Among Samsung Galaxy users in SEAO, about two-thirds are using Galaxy AI, with the top-used features[2] being Circle to Search, Chat Assist and Generative Edit.

Since the release of the Galaxy S24 series, which has introduced a new era of mobile AI experiences, Samsung has also enabled users to experience Galaxy AI on selected devices through the One UI 6.1 update. As a global leader in technology innovation, Samsung is committed to enhancing consumer experiences through AI-powered solutions, and the growing popularity of Galaxy AI features reflects this dedication to user-centric design.

Galaxy AI enhances efficiency and productivity for users

In SEAO, AI is used most to speed up information retrieval and to enhance photo-editing capabilities. This ties in with how consumers are optimistic of the benefits of AI in enhancing efficiency and productivity, while also boosting their confidence and sense of empowerment. Likewise, Samsung Galaxy users in SEAO also expressed satisfaction with Galaxy AI capabilities that focused on efficiency and productivity, with the top three as follows:

• Circle to Search[3] (92%): AI helps consumers find information faster by streamlining social media and internet interactions with a simple and intuitive gesture.
• Transcript Assist[4] (90%): This feature enables users to easily transcribe meeting recordings and generate summaries and translations.
• Generative edit[5] (89%): This feature enables users to easily resize, reposition or realign objects in photos to perfect a great shot.

Interest in Galaxy AI among non-Samsung users

Galaxy AI has transformed the mobile AI experience for consumers in SEAO and has introduced new possibilities to everyday life. In fact, four out of five non-Samsung users in the SEAO region would consider Samsung Galaxy smartphones for their next upgrade, and the top driving factors for this are the latest Galaxy AI features, as well as how relevant these features are to them as users. In particular, non-Samsung users in SEAO find Generative Edit, Circle to Search and Live Translate as the most appealing Galaxy AI features.

“We are thrilled by the positive reception and high adoption of Galaxy AI features by Samsung users across the SEAO region. Through the One UI 6.1 update, we are bringing Galaxy AI to selected Galaxy devices, and providing powerful mobile AI experiences to as many users as we can.

As this study shows, Galaxy AI is generating interest and excitement beyond current Samsung users, and we are strongly committed to continue delivering AI-first experiences across our mobile devices to empower users and enrich their lives.

Consumers can look forward to new and innovative mobile AI experiences, as we further refine the Galaxy AI experience for our upcoming devices and Galaxy ecosystem,” said Carl Nordenberg, VP & Regional Head of Mobile Experience Business, Samsung Electronics Southeast Asia and Oceania.

[1] The Samsung Consumer Market Insights’ AI Perception Study was conducted in May 2024, with a total of 2504 participants, aged 18 years old and above, from 8 countries in Southeast Asia & Oceania including Australia (300), Indonesia (328), Malaysia (304), New Zealand (299), Philippines (322), Singapore (308), Thailand (328) and Vietnam (315).

[2] Refers to Galaxy AI features which Samsung Galaxy users indicated as using often, or from time to time.

[3] Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Google SafeSearch filter applies.

[4] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarizing feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] *Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

*Fees may apply for AI features at the end of 2025.

Samsung Electronics Co., Ltd. today announced the availability of Galaxy AI[1] features on more Galaxy devices through a new One UI 6.1 update engineered to further the democratization of mobile AI. The update will be available across the Galaxy S23 series, S23 FE, Z Fold5, Z Flip5 and Tab S9 series, starting to roll out in Australia from April. Aligning with the recently launched Galaxy S24 series[2], this update elevates the standard of users’ mobile AI experience through a hybrid approach that combines on-device and cloud-based AI.

“Our goal with Galaxy AI is not only to pioneer a new era of mobile AI, but also to empower users by making AI more accessible,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “This is only the beginning of Galaxy AI, as we plan to bring the experience to over 100 million Galaxy users within 2024 and continue to innovate ways to harness the unlimited possibilities of mobile AI.”

Communication that Transcends Barriers

Even more Galaxy users will now be able to take advantage of the communication-enhancing Galaxy AI features available on AI-supported Galaxy models. The features include the ability to translate messages in 13 different languages using Chat Assist[3]. Galaxy users can experience the power of real-time interactions through Live Translate[4], which provides voice and text translations for phone calls. With Interpreter, users can also engage in spontaneous conversations with locals while traveling as the split-screen feature generates text translations for live conversations.

Improved Productivity

The broader integration of Galaxy AI across the Galaxy ecosystem also enables seamless user experience in day-to-day tasks on AI-supported models, allowing for new levels of efficiency. Search functions are improved through Circle to Search with Google[5], which generates intuitive search results with a swift circle-motioned gesture. Organization features such as Note Assist[6] allow users to create formats, generate summaries and translate notes, while Browsing Assist[7] enables individuals to stay up to speed faster by generating comprehensive summaries of websites. Transcript Assist can also easily transcribe meeting recordings and generate summaries and translations.

Unstoppable Creativity for Your Inner Artist

With Galaxy AI, Samsung is doubling down on its role in unlocking individuals’ creative potential. Galaxy’s latest update delivers a suite of Galaxy AI tools that encourages creative freedom even after a photo is taken. Through Generative Edit[8], AI-supported devices can easily resize, reposition, or realign objects in photos to perfect a great shot. Users can also polish any photo faster and easier than ever before on a Galaxy device with Edit Suggestion[9]. No need for multiple re-shots as Instant Slow-mo[10] can generate additional frames for slow-motion videos to capture action-packed moments.

Creativity and personalisation do not stop there. Customising Galaxy devices is even easier than before through AI-generated wallpapers, enabling AI-supported devices to bring users’ creativity to life.

For more information about Galaxy AI, please visit: Samsung Newsroom Australia and  Samsung.com.au.

[1] Fees may apply for AI features at the end of 2025. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Samsung Account login may be required to use certain Samsung AI features.

[2] Some AI features from Galaxy S24 series may not be available at previous generation models. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features. AI Features will be provided free of charge until the end of 2025 on supported Samsung Galaxy devices.

[3] Translating feature in Chat Assist may require Samsung Account login. Some chat applications may not support this feature. Certain languages may require language pack download. Service availability may vary by language. This feature is activated when a translatable language is detected. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.

[4] Live Translate requires a network connection and Samsung Account login. Live Translate is only available on the pre-installed Samsung Phone app. Calls must be made using the native Samsung dialer. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed.

[5] Results may vary depending on visual matches. Requires internet connection. Users may need to update Android to the latest version. Product functionality may be dependent on your app and device settings. Some functions may not be compatible with certain apps. Availability of the service varies by country and language. Accuracy of results is not guaranteed. Timing of update may vary by model. Mobile data fees may apply.

[6] For text in Samsung Notes only; requires Samsung account log in and internet connection. Feature must be enabled with latest version of Samsung Notes. May not work on all content pasted or written content. The Auto format function has a limit on the number of characters.

[7] Only available within Samsung Internet application. Samsung Account and Wi-Fi or mobile data required.

[8] Generative Edit requires a network connection and Samsung Account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[9] Edit Suggestion is compatible with JPG, PNG, GIF and MP4 formats. Edit results and quality may vary depending on the photography or filming condition. Accuracy of results is not guaranteed.

[10] Instant Slow-mo is available for Galaxy S23 series, Z Fold5, Z Flip5 and Tab S9 Series.