Gino Casha, Head of MX B2B at Samsung Electronic Australia said, “There is a growing appetite for custom, enterprise-ready technology products being rolled out as an ecosystem that is fully connected. Specifically, within accommodation scenarios, across various sectors. With this growing demand, diversifying our distribution mix and having mobile or tablet at the core, is critical. By partnering with WBT, we are both growing our network to provide greater customer access, while also offering a bespoke integration option to prospective customers. Through our latest expansion, we are ensuring our MX solutions are considered, given a mobile or tablet has multiple touch points and are critical in controlling and managing an integrated solutions ecosystem.”

With the expansion, Samsung Australia entire enterprise product suite will be available in a sole distribution partner for the first time; and will streamline by enabling WBT’s customers to design and deliver comprehensive solutions, spanning hardware, software, and connected services, more effectively to end customers requiring integrated, multi-product deployments. This aims to be particularly valuable for organisations in hospitality, accommodation, aged care, student housing, and construction, where coordinated technology deployments across multiple locations and property types are essential.

Jaiden Maggs, Sales Director, World’s Best Technology, elaborated: “We’re excited to expand our strategic relationship with Samsung to now encompass full distribution of Samsung’s MX solution portfolio across the Australian channel. Mobile phones and tablets are at the centre of enterprise connectivity, and allow for greater control and synergies. By providing the full ecosystem suite, it strengthens WBT’s ability to deliver integrated technology solutions to our channel partners, enabling Samsung to scale its reach through their established expertise in design, installation, and solution deployment. By combining Samsung’s innovation with our specialist capabilities, we are positioned to unlock new growth opportunities across commercial and accommodation verticals.”

Samsung’s rugged portfolio includes smartphones and tablets designed for various work environments, featuring IP68 ratings and MIL-STD-810H for performance[1], and protected by Samsung Knox built-in security. The partnership with WBT aims to make these solutions more accessible to organisations seeking high-performance, secure and reliable devices integrated with Samsung’s broader B2B ecosystem.

[1] IP68 and MIL-STD-810H ratings vary by device. Please check the specific product prior to purchase to ensure that it meets your requirements. Actual results may vary. Refer to the user manual for further information, including care/use instructions.

Samsung Electronics today announced a new partnership with F45 Training[1] – a leading global fitness community specialising in group workouts that are fast, fun, and results-driven – to bring the brand’s functional training workouts to Samsung TV users via Samsung Daily+[2]. The partnership with F45 Training will provide free access to a library of selected cardio, strength, hybrid and recovery workouts, which will grow over the coming months to include additional content, enhancing the at-home fitness experience for global users.

“Our objective is to create a central hub that offers fun and unique workouts to help each of our users achieve their personal fitness goals,” said Demian Hyun, Vice President and Head of the Experience Planning Group of the Visual Display Business at Samsung Electronics. “Partnering with F45 Training on Samsung Daily+ underscores our commitment to delivering digital health experiences and improving consumers’ well-being.”

“For many, the idea of starting a fitness journey can feel overwhelming and intimidating, but that doesn’t mean people should miss out on the life changing benefits of working out,” said Tom Dowd, Chief Executive Officer for F45 Training. “Utilising the power of technology through this new partnership with Samsung Electronics, users can experience F45 Training workouts from the comfort of their home, getting used to the class formats and building confidence to transition to in-person training at one of our world-wide studio locations.”

Since 2013, F45 Training has provided group workouts with innovative technology to an ever-growing community at the company’s studios, spanning 65 countries including Australia. F45 Training’s holistic approach to health and wellness has fostered community among its members by offering an engaging and supportive environment for all fitness levels. Through its efficient 45-minute sessions, F45 Training provides access to workouts that deliver results in a shorter amount of time, making it easy to fit exercise into even the busiest of schedules.

“At F45 Training, innovation and technology are at the core of our brand. Our collaboration with Samsung to become the first fitness franchise offering our at-home, on-demand cardio, strength, hybrid and recovery workouts on the Samsung Daily+ platform exemplifies our commitment to staying ahead of the curve,” said Brian Killingsworth, Chief Marketing Officer, F45 Training. “This achievement highlights our relentless drive to integrate cutting-edge technology into our fitness experience, ensuring that F45 continues to lead the industry and redefine what’s possible in the world of fitness.”

Led by a team of diverse athletes, all F45 workouts can be easily modified to fit a variety of needs, ensuring everyone can participate and reap the benefits of the training regardless of where they are in their fitness journey. Through Samsung’s new partnership with F45 Training, Samsung Daily+ app users can enjoy a number of key benefits afforded by F45’s unique workouts, including:

• Functional and Science-Backed Workouts: F45’s workouts improve everyday movements by incorporating exercises that mimic real-life activities. Developed with the latest exercise science, these sessions build lean muscle, enhance cardiovascular health and improve daily functionality.
• Variety of Workouts: The app offers four types of workouts: Hybrid, Cardio, Strength, and Recovery. With access to on-demand training and a diverse workout library curated by F45’s Global Athletics Team, users can choose from a variety of workouts, ensuring their routines remain fresh, exciting and never repetitive.
• Community, Support, and Motivation: The F45 Life area offers motivational content and links to nearby F45 studios, combining the ease of at-home workouts with the support and motivation of a global fitness community.

The Samsung Daily+ lifestyle hub, powered by Samsung Tizen OS, delivers virtual health and wellness experiences through convenience and ease of accessibility. Beyond F45 Training, Samsung Daily+ offers extensive health and wellness options through additional partners to provide users with many ways to support their individual fitness journeys.

Samsung Daily+ also provides personalised services and recommendations through apps like SmartThings[3], Samsung Health, and Workspace. It allows users to manage daily activities easily with a single interface on Smart TVs and enjoy home fitness, telehealth services, video calls and more.[4]

For more information on Samsung Daily+, visit Samsung.com/au

[1] F45 Training app is available through Samsung Daily+ on select 2024 Samsung TV models: Neo QLED 8K, Neo QLED, OLED, QLED (including The Frame and The Serif), and UHD worldwide. Excludes The Terrace and current projector range. TV model users can download the F45 Training app through the app store. The content is provided primarily in English and supported with subtitles.

[2] Samsung Daily+ is a lifestyle content hub with curated apps and features designed to enrich your everyday life. It is accessible on Samsung Smart TVs excluding The Terrace and current projector range (directions: Home > (left directional button) > Daily+). Daily+ includes apps and services like SmartThings, Samsung Health, Workspace and more. A Wi-Fi connection and a Samsung account are required for use. Samsung is not responsible for any third-party services, and is not liable for any damages or losses caused by any third-party services.

[3] SmartThings is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[4] Its supported features and apps may vary depending on the country.

Samsung Electronics Australia Co., Ltd is today announcing a new partnership with Microsoft Australia that will improve workstation experiences for Australian businesses by increasing compatibility between Samsung’s business monitors and Microsoft Surface devices. The partnership provides business customers and channel partners with certainty that Samsung’s range of business monitors will operate at peak performance when paired with various Surface laptops, docks, and external cables[1].

In pairing the best of Samsung monitor technology with Microsoft’s globally leading Surface devices; Australian businesses will benefit from an intuitive workstation package that can deliver sharp and vivid screen resolution options (5K, Dual QHD, UHD, Ultra WQHD), Pantone validated colour accuracy, Flicker Free and Eye Saver mode comfort features, and camera connectivity[2], in addition to smooth responses between the compatible devices.

With Microsoft pioneering a new age of AI computing, the partnership will also see Samsung monitors keep pace in real time with the requirements of next generation business PC technologies.

According to Phil Gaut, Senior Director – Professional Display Solutions, Samsung Australia, the opportunity to work with Microsoft Australia to deliver a complete workstation solution was born from a customer challenge that both businesses collaborated to resolve. With the solution lying in optimising compatibility between the company’s respective monitors and computing devices, the local Australian subsidiaries have delivered enhanced and future-proofed integrated product packages with a global impact for channel partners and customers here in Australia and in international markets.

“Samsung and Microsoft are customer-centric companies who are both continually innovating to provide meaningful value to customers and partners,” said Mr. Gaut. “In collaborating, we’re providing customers with holistic product solutions that will drive greater efficiencies, reduce IT support across offices, and ease the transition to an AI-optimised workplace. At the same time, we’re giving our partners renewed confidence that packaging our leading technology solutions will exceed the needs of their customers with greater certainty than ever before.”

Jane Mackerell, Director of Surface Commercial, Microsoft Asia says the timing of this partnership aligns with customer demand for technology providers to assist in delivering compelling workstation solutions to entice employees to return to the office as part of hybrid working arrangements. Microsoft data reveals that while 71 per-cent of the Australian workforce is returning to the office at least one day a week, 60 per-cent of employees believe they don’t have the right capabilities to get their work done.^[3]

“At Microsoft, we believe that true innovation comes from open collaboration, and our partnership with Samsung exemplifies this. As we navigate the next evolution of work, it’s crucial for businesses to provide modern PCs that empower employees to be productive and engaged, whether they’re in the office or working remotely.”

“We are at the forefront of AI innovation as businesses explore the possibilities with solutions such as our Surface Copilot+ PCs and Microsoft Copilot offerings. By optimising compatibility between Samsung’s business monitors and Microsoft Surface, we’re enabling Australian businesses to thrive with workstations designed for the demands of today’s hybrid environments. This partnership offers more than just convenience — it transforms IT management, reduces complexity, and enhances overall productivity. Together with Samsung, we’re delivering a next-level solution that empowers businesses and users alike to achieve more, faster, and with greater confidence,” said Ms. Mackerell.

Completed compatibility testing

Underpinning this strengthened workstation offering is a robust testing program that will see new and existing products across Samsung’s business monitor range and Microsoft’s suite of Surface devices and cables undergo regular rigorous compatibility examinations to maintain optimum companionship. In addition, Microsoft has released firmware updates to enhance compatibility across the product suites to help customers reduce business downtime and enhance workplace productivity.

Tested Samsung monitors include ViewFinity S9, S8, and S6 models[4] spanning 49-inch to 27-inch SKUs. Tested Microsoft devices include Surface Dock 2 and Surface Thunderbolt 4 Dock, Surface Pro 9 and 10, Surface Laptop 5 and 6, Surface Laptop GO 3, and Surface Laptop Studio 2 devices. Supporting USB-C cables include Cable Matters (USB-C to USB-C), pluggable TB4 certified cable, and J5Create TB3 certified cable.

Compatibility testing has confirmed reliability spanning functions including out of the box initial connection, power on and off, sleep and wake testing, and more.

For more information on Samsung Australia and Microsoft Australia’s partnership, visit https://www.samsung.com/au/business/display-solutions/samsung-microsoft-partnership/

[1]Compatibility tests conducted on Samsung S95UC, S90PC, S80PB, S65UC, S60UD, S65VC, T45F monitors and Surface Pro 9 & 10, Surface Laptop 5 & 6, Surface Laptop GO 3, Surface Laptop Studio 2. HDMI Input only on these monitors, Optimal Experience requires Thunderbolt 4 Cable, Monitor USB-C Setting should be “High-Resolution Mode” if connecting via USB-C.

[2] Product specifications and features vary by model. Visit samsung.com/au/business/monitors for specific product specifications.

^[3] Microsoft Surface Work Trend Index Annual Report, May 2023

[4]SKUs include S95UC, S90PC, S80PB, S65UC, S65VC, S60UD, T45F