Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1], is today unveiling its full line-up of Samsung OLED TV models, bringing its most expansive, intelligent, and intensely cinematic OLED range yet to Australia. In 2025, the Samsung OLED S85F series joins the S95F and S90F, enabling more Australians to experience the Samsung difference via bright and rich AI-enhanced picture and sound performance, sleek sophisticated designs, and endless entertainment possibilities.

In introducing the OLED S85F series in four screen sizes (55”, 65”, 77” and 83”), expanding the OLED S90F series to six screen sizes (42”, 48”, 55”, 65”, 77” and 83”), and topping off the range with the OLED S95F series in four screen sizes (55”, 65”, 77” and 83”), Samsung has doubled its range offerings since 2024[2]. The expansion of its OLED line-up reflects Samsung’s commitment to offer Australians a screen to suit every experience, room and preference.

“We know that every Australian’s lifestyle is unique so we have expanded our OLED range to provide more sizes, more models, and more personalised AI-powered features so Australians can choose an OLED screen that’s perfectly suited to their needs,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Backed by a new 7-years One UI Tizen upgrade guarantee[3], Australians can be confident that their Samsung OLED TV will continue to offer value-long term via personalised picture and sound experiences and exclusive Samsung endless entertainment possibilities.”

Revolutionary Vision AI ushering in a new era of personalised viewing experiences

Comprising Samsung’s most advanced AI powered 4K processors[4], the 2025 Samsung OLED range delivers the Vision AI promise to usher in a new era of TV experiences beyond conventional viewing. OLED S95F and S90F models are powered by 128 AI neural networks driving a suite of advanced features that automatically upscale picture and sound to the highest quality[5] potential based on viewing room conditions and unique viewer content preferences.

With premium features including Auto HDR Remastering, Real Depth Enhancer, Active Voice Amplifier Pro, and OLED Brightness Booster built-in as standard across all models, Samsung’s OLED screens analyse content played in real time, adjusting brightness, contrast, and sound, to deliver the best possible viewing experience without the need for manual adjustments[6]. Furthermore, via Vision AI enhancements, Samsung OLED TVs will automatically learn a user’s preferred picture settings for sports, cinema and general viewing content, and intuitively adapt settings. The result is an incredibly personalised cinematic experience no matter the content source – live TV and sport, streamed blockbusters, or online and console gaming content.

Samsung is the Global No.1 TV brand according to Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Setting a new standard of premium Samsung OLED picture quality

The 2025 Samsung OLED S95F features a new Glare-free coating, helping to reduce distractions from external light sources and thriving in bright Australian conditions.[7]

Enhanced by it new processor, the hero OLED S95F is 30% brighter than its predecessor, exposing exceptional details in content that weren’t visible before[8]. By analysing the data that exists within High Dynamic Range content, Quantum HDR OLED Pro makes those details visible at virtually any brightness[9]. HDR Brightness Optimiser supports to maintain incredibly accurate colour and deep contrasts, even when there is bright daylight for a truly brilliant viewing experience.

The Samsung OLED S95F offers ultra-smooth motion for games up to 165Hz VRR[10]. HDMI2.1 supports high-bandwidth sources, while AI Auto Game mode[11] optimises settings for peak performance. Samsung Gaming Hub and Xbox Game Pass provide access to over 100 games without the need for downloads or consoles[12].

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

New Samsung OLED S85F blends performance and value

New to the range in 2025, the Samsung OLED S85F offers Australians the perfect blend of performance and value. Compared to the 2024 hero, OLED S95D, the 2025 OLED S85F features the same powerful AI processor, unlocking the full power of 4K AI upscaling, yet comes in a new expansive 83-inch screen size.

All 2025 Samsung OLED TVs feature Pantone Validation[13] providing assurance that every scene is experienced in accurate colour for vivid lifelike visuals. Designed to be beautiful from every angle, each Samsung OLED TV is designed to seamlessly blend in with any home décor. At 12.6mm thin, the OLED S95F’s stunning Infinity Design offers a near bezel-less experience, maximising screen real-estate for an immersive viewing experience.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to not only deliver stunning visuals but also to create immersive sound environments. With the integration of Q-Symphony technology, the OLED S95F, OLED S90F and OLED S85F models sychronise with compatible Samsung soundbars to provide rich, multidirectional audio experiences[14]. AI Sound Optimisation continually adjusts sound levels based on the room’s acoustics and content, ensuring Australians receive an incredible audio experience, whether their watching a dramatic action scene or watching quiet dialogue.

Delivering the trademark Endless Entertainment features enabled only by Samsung

Samsung continues to provide TVs that deliver more than their core promise via its One UI Tizen OS which supports endless entertainment[15] and lifestyle options.

With Samsung SmartThings, Australians can make their TV the hub of their connected home, managing, monitoring and controlling connected devices from around the home calmly and conveniently[16]. Via Samsung TV Plus, Australians can enjoy over 100 live channels and on-demand shows, accessing a variety of channels that cover news, sports, entertainment, and more. Additionally, Gaming Hub provides a seamless gaming experience, offering access to a wide range of games and gaming services. Samsung Daily+ helps to streamline and manage daily activities, while Samsung Knox security helps ensure that services and smart home devices are protected, providing peace of mind for OLED owners.

One UI Tizen will support Tizen OS upgrades for the next 7 years offering customers assurance in long-term value from their Samsung OLED TV[17].

From today, the Samsung OLED 2025 range is available for pre-order via samsung.com/au, with models rolling out in leading retail stores nationwide.

For more information, visit: https://www.samsung.com/au/tvs/oled-tv/highlights/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung’s 2024 line-up comprised seven OLED SKUs. It’s 2025 range comprises fourteen OLED SKUs. For more information, visit www.samsung.com/au 

[3] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

[4] S95F and S90F feature NQ4 AI Gen3 Processor. S85F features NQ4 AI Gen2 Processor.

[5] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[6] Picture quality will vary depending on quality and resolution of source content. The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

[7]  The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[8] Based on internal tests.

[9] Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[10] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[11] AI Auto Game mode works for console games only.

[12] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.

** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[14] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[15] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

[16] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit www.samsung.com/au/apps/smartthings/ for a list of current compatible devices.

[17] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

Samsung Electronics Australia has today announced the local launch of its 2020 QLED TV range, featuring its most advanced, stylish, and expansive portfolio to date. As a pioneer in 8K technology, Samsung continues its commitment to innovation and making high quality 8K and 4K experiences. With smart AI upscaling, enhanced in-TV audio, and a broad range of large-format panels (over 75-inches), Samsung is offering the ultimate entertainment experience from the comfort of your own home.

Big Screens, More Options, and Smart AI Upscaling

This year’s flagship model, the Q950T, boasts an ultra-thin profile and boundless Infinity Display allowing the picture to etch right to the edge, offering nearly 99 per cent pure screen. The introduction of 85-inch QLED TV models is in response to Australian’s demand for big-screen in-home experiences at a range of price points. Samsung’s AI upscaling is now more advanced than ever with a new Quantum Processor, offering pixel-by-pixel image enhancement, enabling the panel to adapt to the viewer’s favourite content or external environment to deliver an amazing picture.

“Australians continue to demand bigger and better entertainment experiences from the comfort of their homes which is why we’re launching our widest range of TVs that feature the best in immersive visual and audio innovation,” said Hass Mahdi, Director of Audio Visual Division, Samsung Australia. “Along with breaking new ground in QLED 8K and 4K TV innovation, Samsung is also offering more options in design across our lifestyle TV range with new additions to our iconic offerings in The Frame, as well as The Serif, which seeks to transform the traditional role of the TV in the home.”

Innovation in TV Audio Experiences and Soundbar Integration

The 2020 QLED 8K TV range introduces an innovative new Samsung TV audio experience with Object Tracking Sound + (OTS+): an in-panel technology that tracks the on-screen action from scene to scene. This technology emits sound from speakers in the top, bottom and sides of the rear of the TV, and is projected to reflect off nearby surfaces to deliver an incredible immersive experience that puts you right in the middle of the action.

Q-Symphony technology also enables seamless cooperation between this innovative new TV sound technology and Samsung’s Q Series soundbars to deliver an extra layer of richness and audio detail. Q-Symphony technology then synchronises sound between these TVs and Samsung Q Series Soundbars for extra richness and a truly immersive surround sound experience.

“Samsung understands the critical importance of immersion when enjoying the latest TV experiences,” said Mahdi. “We have invested in two new innovations, OTS+ and Q-Symphony, in order to transform the audio experience that our TVs offer both standalone and when used with our latest soundbars.”

Bolstering Samsung’s support for gaming enthusiasts, select QLED TVs also include Dynamic Black Equaliser technology, which is designed to ensure clear visibility in dark scenes; Mobile View

Mode to enable multi-tasking on screen; and AMD Freesync compatibility, which delivers seamless and swift action with low input lag.

The new 2020 range also supports a choice of voice-activated assistants, allowing users to choose their preference between Bixby, Google Assistant or Alexa; while panels starting from the Q70T

offer an advanced new Ambient Mode that enables users to select and search by voice, as well as automatically choose music, video, or a daily ambient routine to match their mood.

Pioneering the Lifestyle TV Category

In addition to this expansive 8K and 4K offering, Samsung is also continuing its commitment to delivering new lifestyle experiences. The Frame, which has the ability to turn its screen into a beautiful piece of artwork when not in use and has three customisable bezels options; brown, beige and white, for seamless integration to blend into the aesthetics of the home. Alongside the existing range of sizes of 55-inch and 43-inch, The Frame now also comes in an expanded offering of 75-inch, 50-inch, and 32-inch. The Frame continues to use Samsung’s QLED technology to offer a stunning picture quality.

Also, Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier than ever for to bring a selection of 1,200 artworks to life in their home. The Ronan and Erwan Bouroullec-designed The Serif TV, will also now feature the same updated Smart Hub functionality as the rest of the QLED TV range and will be available in 43-inch and 55-inch models. Samsung also announced an addition to their Lifestyle TV portfolio, The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats. Consumers can expect to enjoy a variety of content – including social media, movies and other personal videos – in whatever display orientation mirrors their mobile device.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest big-screen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Mahdi.

Pricing and availability

Samsung’s new range will be available through various retail outlets nationally with the following recommended retail prices:

QLED 8K

Q950T

85-inch             $TBC

75-inch             $TBC

65-inch             $TBC

Q800T

82-inch             $TBC

75-inch             $TBC

65-inch             $TBC

55-inch             $TBC

QLED 4K

Q95T

75-inch             $6,999

65-inch             $4,649

55-inch             $3,499

Q80T

85-inch             $7,549

75-inch             $5,249

65-inch             $3,499

55-inch             $2,549

Q70T

85-inch             $6,399

75-inch             $4,049

65-inch             $2,699

55-inch             $2,099

Q60T

75-inch             $3,349

65-inch             $2,199

55-inch             $1,729

Lifestyle

The Frame

75-inch             $4,649

65-inch             $3,149

55-inch             $2,299

50-inch             $1,949

43-inch             $1,599

32-inch             $919

The Serif

55-inch             $2,099

43-inch             $1,499

Crystal UHD

TU800

82-inch             $3,939

75-inch             $2,589

65-inch             $1,699

55-inch             $1,369

50-inch             $1,129

43-inch             $1,019

Please note, pricing and availability for QLED 8K and The Sero will be announced at a later date. For more information on the 2020 AV range, visit the Samsung website.