Samsung Electronics Australia has today announced the local launch of its 2020 QLED TV range, featuring its most advanced, stylish, and expansive portfolio to date. As a pioneer in 8K technology, Samsung continues its commitment to innovation and making high quality 8K and 4K experiences. With smart AI upscaling, enhanced in-TV audio, and a broad range of large-format panels (over 75-inches), Samsung is offering the ultimate entertainment experience from the comfort of your own home.

Big Screens, More Options, and Smart AI Upscaling

This year’s flagship model, the Q950T, boasts an ultra-thin profile and boundless Infinity Display allowing the picture to etch right to the edge, offering nearly 99 per cent pure screen. The introduction of 85-inch QLED TV models is in response to Australian’s demand for big-screen in-home experiences at a range of price points. Samsung’s AI upscaling is now more advanced than ever with a new Quantum Processor, offering pixel-by-pixel image enhancement, enabling the panel to adapt to the viewer’s favourite content or external environment to deliver an amazing picture.

“Australians continue to demand bigger and better entertainment experiences from the comfort of their homes which is why we’re launching our widest range of TVs that feature the best in immersive visual and audio innovation,” said Hass Mahdi, Director of Audio Visual Division, Samsung Australia. “Along with breaking new ground in QLED 8K and 4K TV innovation, Samsung is also offering more options in design across our lifestyle TV range with new additions to our iconic offerings in The Frame, as well as The Serif, which seeks to transform the traditional role of the TV in the home.”

Innovation in TV Audio Experiences and Soundbar Integration

The 2020 QLED 8K TV range introduces an innovative new Samsung TV audio experience with Object Tracking Sound + (OTS+): an in-panel technology that tracks the on-screen action from scene to scene. This technology emits sound from speakers in the top, bottom and sides of the rear of the TV, and is projected to reflect off nearby surfaces to deliver an incredible immersive experience that puts you right in the middle of the action.

Q-Symphony technology also enables seamless cooperation between this innovative new TV sound technology and Samsung’s Q Series soundbars to deliver an extra layer of richness and audio detail. Q-Symphony technology then synchronises sound between these TVs and Samsung Q Series Soundbars for extra richness and a truly immersive surround sound experience.

“Samsung understands the critical importance of immersion when enjoying the latest TV experiences,” said Mahdi. “We have invested in two new innovations, OTS+ and Q-Symphony, in order to transform the audio experience that our TVs offer both standalone and when used with our latest soundbars.”

Bolstering Samsung’s support for gaming enthusiasts, select QLED TVs also include Dynamic Black Equaliser technology, which is designed to ensure clear visibility in dark scenes; Mobile View

Mode to enable multi-tasking on screen; and AMD Freesync compatibility, which delivers seamless and swift action with low input lag.

The new 2020 range also supports a choice of voice-activated assistants, allowing users to choose their preference between Bixby, Google Assistant or Alexa; while panels starting from the Q70T

offer an advanced new Ambient Mode that enables users to select and search by voice, as well as automatically choose music, video, or a daily ambient routine to match their mood.

Pioneering the Lifestyle TV Category

In addition to this expansive 8K and 4K offering, Samsung is also continuing its commitment to delivering new lifestyle experiences. The Frame, which has the ability to turn its screen into a beautiful piece of artwork when not in use and has three customisable bezels options; brown, beige and white, for seamless integration to blend into the aesthetics of the home. Alongside the existing range of sizes of 55-inch and 43-inch, The Frame now also comes in an expanded offering of 75-inch, 50-inch, and 32-inch. The Frame continues to use Samsung’s QLED technology to offer a stunning picture quality.

Also, Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier than ever for to bring a selection of 1,200 artworks to life in their home. The Ronan and Erwan Bouroullec-designed The Serif TV, will also now feature the same updated Smart Hub functionality as the rest of the QLED TV range and will be available in 43-inch and 55-inch models. Samsung also announced an addition to their Lifestyle TV portfolio, The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats. Consumers can expect to enjoy a variety of content – including social media, movies and other personal videos – in whatever display orientation mirrors their mobile device.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest big-screen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Mahdi.

Pricing and availability

Samsung’s new range will be available through various retail outlets nationally with the following recommended retail prices:

QLED 8K

Q950T

85-inch             $TBC

75-inch             $TBC

65-inch             $TBC

Q800T

82-inch             $TBC

75-inch             $TBC

65-inch             $TBC

55-inch             $TBC

QLED 4K

Q95T

75-inch             $6,999

65-inch             $4,649

55-inch             $3,499

Q80T

85-inch             $7,549

75-inch             $5,249

65-inch             $3,499

55-inch             $2,549

Q70T

85-inch             $6,399

75-inch             $4,049

65-inch             $2,699

55-inch             $2,099

Q60T

75-inch             $3,349

65-inch             $2,199

55-inch             $1,729

Lifestyle

The Frame

75-inch             $4,649

65-inch             $3,149

55-inch             $2,299

50-inch             $1,949

43-inch             $1,599

32-inch             $919

The Serif

55-inch             $2,099

43-inch             $1,499

Crystal UHD

TU800

82-inch             $3,939

75-inch             $2,589

65-inch             $1,699

55-inch             $1,369

50-inch             $1,129

43-inch             $1,019

Please note, pricing and availability for QLED 8K and The Sero will be announced at a later date. For more information on the 2020 AV range, visit the Samsung website.

Samsung Electronics Australia has today launched its most advanced and extensive range of soundbars, engineered to deliver incredible and immersive audio experiences that can support style, feature, and performance demands of Australian homes.

The Samsung Q Series, T Series, and the design-focused S Series soundbars offer a broad selection of premium solutions for almost any household. The 2020 soundbar range is also engineered to complement Samsung’s latest QLED TV range through a new innovation that combines TV and soundbar speakers called, Q-Symphony.

The premium Q Series is a perfect match for QLED with Samsung Acoustic Beam Technology, adding depth and surround sound that makes your entertainment come alive. The accessible T Series product features include 3D surround sound via DTS Virtual X support, and powerful wireless bass that you can feel.

Created to be a stylish and smart standalone soundbar as well as an amazing stereo speaker system when required, the S Series features side-firing Horn Speakers that create a wide soundscape, incorporating Samsung’s Acoustic Beam technology to deliver an impressive sense of height. When combined, these fill the room with immersive sound equally suited to music and movie content. The compact all-in-one body design with premium textile wrap by Kvadrat also allows the soundbar to fit comfortably under Samsung televisions without obscuring the screen.

“Samsung is deeply invested in engineering and designing amazing audio products that create a highly immersive listening and TV viewing experience for the home,” said Hass Mahdi, Director of the Audio Visual Division, Samsung Australia. “The Q Series, T Series and S Series ranges are an incredible extension of our commitment to delivering a stunning range of soundbars that will offer Australians the ultimate in Samsung design, innovation and audio.”

The Q800T, Q70T and Q60T soundbars offer Samsung’s proprietary Acoustic Beam technology feature, along with the revolutionary Q-Symphony feature, which harnesses the power of Samsung’s 2020 QLED 8K TVs by synchronising the soundbar and in-TV speakers for a truly immersive surround sound experience.

For smarter, easier integration into consumers’ lives, the Q800T soundbar also comes with the choice of Samsung’s Bixby voice assistant or Amazon Alexa compatibility, and has wireless connectivity, allowing Australians to connect their soundbar to their TV via Wi-Fi to reduce cable clutter.

In addition, the Q800T and Q70T soundbars are equipped with True Dolby ATMOS and DTS:X surround sound technology, which delivers cinematic sound by having both overhead and directional sound for an incredibly immersive experience.

Samsung is also happy to guarantee Australians peace of mind in their soundbar purchase by covering their Q Series soundbars (Q800T, Q70T & Q60T) with a 60 Day Money Back Guarantee.* from launch until the 31st of July, 2020.

Pricing and availability

Samsung’s new range will be available through a variety of retail outlets nationally with the following recommended retail prices.

Q Series

HW-Q800T/XY $999

HW-Q70T/XY $899

HW-Q60T/XY $799

S Series

HW-S61T/XY $599

T Series

HW-T650/XY $599

HW-T550/XY $499

HW-T450/XY $349

For more information on the 2020 Soundbar range, visit the Samsung website.