Samsung Electronics Australia has today announced the Australian pricing and availability of its 2020 QLED 8K range, which includes two models, the Q950T and Q800T.

Available in 85-inch, 82-inch, 75-inch and 65-inch screen sizes, the 2020 QLED 8K range has been selected to meet Australian demand for large screen formats and deliver the pinnacle of Samsung QLED picture quality, definition, and immersive viewing.

“Last year, Samsung was the first brand to launch 8K TV in Australia. We continue to pioneer the premium TV category with further breakthroughs that are delivered in the next generation in 8K QLED TVs.

“The Q950T QLED 8K is the marquee television in Samsung’s 2020 range and is the ultimate in our big-screen innovation and design. It delivers content that seems breathtakingly real. It feels like you could step right into it. This picture quality is impeccable and is presented in a stunning and sleek design.

“Our latest QLED 8K range is designed with an Infinity Screen which provides a fresh, new take on TV form factor that is sure to impress those seeking the very best that Samsung has to offer.” Hass Mahdi, Director of AV, Samsung Electronics Australia.

Samsung’s flagship QLED 8K TV range combines a striking, ultra-thin form factor, amazing 8K picture quality, and impressive surround-sound audio. Plus, the Q950T introduces the ‘Infinity Screen,’ allowing the picture to etch right to the edge, offering a nearly 99 per cent pure screen to body ratio.

“We’ve been incredibly considered with the development of our 2020 TV and AV range. Entertainment through TV, movies, streaming, gaming and music, brings us together and we’re committed to delivering products, like QLED 8K that enhance our lifestyle in and around the home.” Hass Mahdi, Director of AV, Samsung Australia.

Uncompromised Viewing Experience

Equipped with the AI-enabled Quantum Processor 8K, it has built-in 8K AI upscaling and deep-learning capabilities that are designed to automatically upscale non-8K content to pristine 8K resolution. Whether people enjoy sports, movies, TV shows in HD, 4K, or 8K, formats, this range of TVs can detect, transform, and deliver content through an incredibly sophisticated AI system which includes on-board upscaling and ‘deep learning’ algorithms.1

Refining the Picture Experience for any Setting

With a feature called Adaptive Picture, it can optimise the screen to both ambient conditions and individual images. Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand, providing seamless playback for 8K content from providers like YouTube and devices that capture 8K content, like the Samsung Galaxy S20.

The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimisation, and contrast ratio.

Breakthroughs in Samsung Audio Innovation

Building off the picture quality amplification are the QLED 8K’s incredible sound features –Object Tracking Sound+ (OTS+), and Active Voice Amplifier. Object Tracking Sound+ uses multiple speakers placed around the chassis of the TV for an enhanced surround-sound immersion to match the breathtaking on screen images.2

 
When paired with the HQ-Q800T soundbar, the TV’s speakers sync with the soundbar in a feature known as Q-Symphony to serve as an additional audio channel and create a more dynamic soundscape. These features are designed to maximise cinematic sound by delivering dimensional and dynamic audio that corresponds with large screen viewing experiences.3

 
Active Voice Amplifier is engineered to produce clarity in verbal scenarios at just the right time, elevating the sound of voice over the background noise to ensure clear and consistent audio in your favourite scenes.

The Samsung QLED 8K range, is available from today across all leading retailers. For more information visit samsung.com.au.

Pricing RRP:

Q950T

85-inch $21,999

75-inch $13,499

65-inch $9,999

Q800T

82-inch $11,649

75-inch $8,699

65-inch $6,399

¹ Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.

² Performance and quality of sound effects may vary by TV, room environment and source device.

³ Feature availability may vary by mobile device and TV model. All Samsung Soundbars sold separately.

Samsung Electronics Australia has today announced the local launch of its 2020 QLED TV range, featuring its most advanced, stylish, and expansive portfolio to date. As a pioneer in 8K technology, Samsung continues its commitment to innovation and making high quality 8K and 4K experiences. With smart AI upscaling, enhanced in-TV audio, and a broad range of large-format panels (over 75-inches), Samsung is offering the ultimate entertainment experience from the comfort of your own home.

Big Screens, More Options, and Smart AI Upscaling

This year’s flagship model, the Q950T, boasts an ultra-thin profile and boundless Infinity Display allowing the picture to etch right to the edge, offering nearly 99 per cent pure screen. The introduction of 85-inch QLED TV models is in response to Australian’s demand for big-screen in-home experiences at a range of price points. Samsung’s AI upscaling is now more advanced than ever with a new Quantum Processor, offering pixel-by-pixel image enhancement, enabling the panel to adapt to the viewer’s favourite content or external environment to deliver an amazing picture.

“Australians continue to demand bigger and better entertainment experiences from the comfort of their homes which is why we’re launching our widest range of TVs that feature the best in immersive visual and audio innovation,” said Hass Mahdi, Director of Audio Visual Division, Samsung Australia. “Along with breaking new ground in QLED 8K and 4K TV innovation, Samsung is also offering more options in design across our lifestyle TV range with new additions to our iconic offerings in The Frame, as well as The Serif, which seeks to transform the traditional role of the TV in the home.”

Innovation in TV Audio Experiences and Soundbar Integration

The 2020 QLED 8K TV range introduces an innovative new Samsung TV audio experience with Object Tracking Sound + (OTS+): an in-panel technology that tracks the on-screen action from scene to scene. This technology emits sound from speakers in the top, bottom and sides of the rear of the TV, and is projected to reflect off nearby surfaces to deliver an incredible immersive experience that puts you right in the middle of the action.

Q-Symphony technology also enables seamless cooperation between this innovative new TV sound technology and Samsung’s Q Series soundbars to deliver an extra layer of richness and audio detail. Q-Symphony technology then synchronises sound between these TVs and Samsung Q Series Soundbars for extra richness and a truly immersive surround sound experience.

“Samsung understands the critical importance of immersion when enjoying the latest TV experiences,” said Mahdi. “We have invested in two new innovations, OTS+ and Q-Symphony, in order to transform the audio experience that our TVs offer both standalone and when used with our latest soundbars.”

Bolstering Samsung’s support for gaming enthusiasts, select QLED TVs also include Dynamic Black Equaliser technology, which is designed to ensure clear visibility in dark scenes; Mobile View

Mode to enable multi-tasking on screen; and AMD Freesync compatibility, which delivers seamless and swift action with low input lag.

The new 2020 range also supports a choice of voice-activated assistants, allowing users to choose their preference between Bixby, Google Assistant or Alexa; while panels starting from the Q70T

offer an advanced new Ambient Mode that enables users to select and search by voice, as well as automatically choose music, video, or a daily ambient routine to match their mood.

Pioneering the Lifestyle TV Category

In addition to this expansive 8K and 4K offering, Samsung is also continuing its commitment to delivering new lifestyle experiences. The Frame, which has the ability to turn its screen into a beautiful piece of artwork when not in use and has three customisable bezels options; brown, beige and white, for seamless integration to blend into the aesthetics of the home. Alongside the existing range of sizes of 55-inch and 43-inch, The Frame now also comes in an expanded offering of 75-inch, 50-inch, and 32-inch. The Frame continues to use Samsung’s QLED technology to offer a stunning picture quality.

Also, Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier than ever for to bring a selection of 1,200 artworks to life in their home. The Ronan and Erwan Bouroullec-designed The Serif TV, will also now feature the same updated Smart Hub functionality as the rest of the QLED TV range and will be available in 43-inch and 55-inch models. Samsung also announced an addition to their Lifestyle TV portfolio, The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats. Consumers can expect to enjoy a variety of content – including social media, movies and other personal videos – in whatever display orientation mirrors their mobile device.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest big-screen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Mahdi.

Pricing and availability

Samsung’s new range will be available through various retail outlets nationally with the following recommended retail prices:

QLED 8K

Q950T

85-inch             $TBC

75-inch             $TBC

65-inch             $TBC

Q800T

82-inch             $TBC

75-inch             $TBC

65-inch             $TBC

55-inch             $TBC

QLED 4K

Q95T

75-inch             $6,999

65-inch             $4,649

55-inch             $3,499

Q80T

85-inch             $7,549

75-inch             $5,249

65-inch             $3,499

55-inch             $2,549

Q70T

85-inch             $6,399

75-inch             $4,049

65-inch             $2,699

55-inch             $2,099

Q60T

75-inch             $3,349

65-inch             $2,199

55-inch             $1,729

Lifestyle

The Frame

75-inch             $4,649

65-inch             $3,149

55-inch             $2,299

50-inch             $1,949

43-inch             $1,599

32-inch             $919

The Serif

55-inch             $2,099

43-inch             $1,499

Crystal UHD

TU800

82-inch             $3,939

75-inch             $2,589

65-inch             $1,699

55-inch             $1,369

50-inch             $1,129

43-inch             $1,019

Please note, pricing and availability for QLED 8K and The Sero will be announced at a later date. For more information on the 2020 AV range, visit the Samsung website.