Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Samsung Electronics, the official Art TV of Art Basel, has today announced that it will bring the Samsung Art Store[1][2] to its 2025 line-up of AI-powered Neo QLED 8K & 4K and QLED 4K TVs. The expansion will enable almost 90 per-cent[3] of Samsung’s forthcoming 2025 TV line-up to deliver high-quality viewing and art experiences in display sizes spanning 43-inches to 100-inches.

As the world’s largest art TV subscription service, Samsung Art Store will grant Australians who purchase a 2025 Neo QLED or QLED TV access to over 360 free artworks every year, transforming the way they access and appreciate premium art at home at no extra charge[4]. The expertly curated collection of complimentary artworks evolve each month, enabling these Australians to tailor their home décor to seasonal themes, moods, and artistic movements, reveling in a wonder-filled and personalised art experience.

Via the Samsung Art Store expansion, 2025 Neo QLED and QLED TV owners will also be invited to subscribe[5] to explore more than 3,000 licensed artworks, expertly curated from over 800 artists and more than 70 prominent galleries and worldwide, including MoMA, The Met, The Lourve, and more.

As the official display partner for Art Basel, Samsung Art Store now also includes a newly curated collection of 17 select works from Art Basel galleries in celebration of the Hong Kong fair commencing today.

The new Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more[6]. From today, these artworks will also be showcased on Samsung displays at the Art Basel Hong Kong Fair, transporting art lovers worldwide into the exhibition halls from the comfort of their homes.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning picture quality with just a few clicks.”

Upon launch, Samsung’s 2025 Neo QLED and QLED line-up will offer the industry’s only Pantone-Validated Art TV experiences[7], ensuring authentic colour accuracy for every artwork.

Bringing the Art Basel Experience to Samsung TVs

Ticko Liu’s “Enduring as the Universe”” (2024) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris, and Miami Beach. As the official display partner for Art Basel, Samsung will introduce exclusive artworks to the Samsung Art Store from Art Basel’s Paris and Basel collections in addition to the Hong Kong collection throughout the year. The partnership supports Samsung’s mission to bring art closer to a broader audience, increasing accessibility and helping more global citizens connect with creativity on a large scale.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

To highlight the intersection of art and technology, Samsung has today opened an interactive lounge, titled ArtCube[8], at Art Basel Hong Kong. The showcase demonstrates how The Frame and Neo QLED 8K TVs redefine digital art experiences by displaying artwork, including those from the Art Basel collection, in breathtaking detail. Under the theme “Borderless, Dive into the Art”, ArtCube visitors can engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung will present a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung, leads each engaging in one-on-one dialogue. The conversations will feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Through Samsung Art Store, Samsung will continue to build and nurture the art community by deepening partnerships with artists, museums, and galleries, while working to empower both emerging and established individuals to explore new artistic possibilities.

Samsung Australia is yet to announce pricing and availability of its 2025 AI-powered Neo QLED 8K & 4K, QLED 4K, and Lifestyle TV line-up. Sign up to Samsung’s AV hand raiser to be among the first to know when the announcement comes: www.samsung.com/au/tvs/handraiser/

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs.

[2] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Source: Samsung Australia. Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Samsung Australia’s full 2025 TV line-up is yet to be announced.

[4] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[5] Samsung Art Store subscription is $5.99 per month. For more information, visit https://www.samsungartstore.com/landingpage

[6] The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[8] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.

Samsung Electronics Australia has today announced the launch of its 2019 home entertainment range, including new QLED 4K and Australia’s first 8K TVs. The 2019 QLED range features more screen size options, stunning picture quality enhancements, stunning colours from wider viewing angles, exciting new design elements and intuitive smart TV upgrades.

Jeremy Senior, Head of Consumer Electronics at Samsung Australia said: “Our 2019 home entertainment range has been designed for Australians who want the best combination of picture and sound quality, smart TV capabilities and design.

“Samsung Electronics has been the world’s number one TV manufacturer for 13 consecutive years¹. During this time, our TVs have continued to raise the bar in an effort to deliver the best in home entertainment.

“Big screen TVs have become the norm in many Australian homes and with bigger screens comes the need for clearer, more detailed pictures. We need to continue to deliver a premium picture quality to match the size of these televisions. We’re excited to be the first to bring 8K technology into Australian homes through our QLED 8K range delivering detail, depth and immersion like never before².”

Picture

The 2019 QLED range is anchored by Quantum Dot technology which can maintain colour integrity even at high levels of brightness – without looking washed out. The range also incorporates HDR10+ and Ultra Bright technology³ to manage the TV’s contrast and colour. Brightness levels are optimised to help ensure content is displayed beautifully and consistently in almost any lighting conditions. Glare is actively reduced by Samsung’s enhanced Anti-Glare technology, featured on the Q80 and above QLED TVs, helping Australians to enjoy an immersive viewing experience at any time of day – even in sun-filled rooms.

As part of Samsung’s commitment to continually improve its QLED technology, Q80 and above QLED TV models⁴ now feature Wide Viewing Angle technology. This innovation introduces a new panel layer to reflect light further outwards from the ‘sweet spot’ directly in front of the TV, reducing colour shift and blooming effects to viewers at extreme angles at the sides of the screen. In addition Direct Full Array Elite is now available in more QLED TVs than ever before, being introduced on the 2019 Q75 and above models⁵. Direct Full Array Elite allows for precise backlighting control when paired with advanced picture mastering algorithms such as those produced by Samsung’s Quantum Processor, providing viewers with deep, rich black levels for colours that truly come alive.

Smart

The 2019 TV range is the most intelligent Samsung has ever produced, leveraging Samsung’s global market leadership in semiconductor technology to produce the Quantum Processor with AI technology to introduce a series of new features designed to optimise the viewing experience for Australians. This includes the addition of Intelligent Mode to adjust content, screen brightness, sound and volume levels to the scene being played as well as the ambient light levels in the room.

Samsung’s AI Upscaling uses a database of millions of low- and high-resolution video clips analysed by machine learning to create unique formulae to detect and restore edges, recreate unique textures to help reduce visible picture noise from low resolution content sources⁶. Adaptive Brightness Control uses an inbuilt ambient brightness sensor to detect light levels in the room and adjust the brightness of the content on-screen for a great viewing experience at any time of day. Adaptive Sound analyses frequencies scene-by-scene to optimise the balance between music, dialogue and action – as well as using the in-built equaliser to regulate volume, particularly handy for loud advertisement breaks in free to air content.

This new innovation is in addition to Samsung’s established and critically-acclaimed Smart TV platform, which automatically recognises compatible sources like a range of gaming consoles, set-top boxes, and 4K Blu-ray players, enabling users to seamlessly control them using the elegant ‘One Remote Control’⁷.

Taking this intelligence further, 2019 RU8000 and above TVs⁸ work with Bixby, Google Assistant, Amazon Alexa and Apple Airplay 2 (coming second half of 2019)⁹ so you can control your connected home, your way.

The new Bixby feature gives users the ability to easily access the content they want from popular applications such as YouTube and Netflix via voice command¹⁰, including using the Google search engine to perform conversational Q&A functionality helping users search for content they might like based on their previous viewing habits and preferences.

As announced at CES 2019, Samsung will take the user experience to the next level by offering Apple TV support on 2019 Samsung Smart TV models. Support on 2018 Samsung Smart TVs will be made available via firmware update in the second half of 2019. Once available, with the new Apple TV app on Samsung Smart TVs, Samsung customers will be able access their existing iTunes library and browse the iTunes Store to buy or rent from a selection of hundreds of thousands of movies and TV episodes — including a very large selection of 4K HDR movies.

“We believe in offering Australians choice by providing a range of solutions so they can pick the one best suited to their lifestyle,” said Senior. “Whether that’s choosing between 8K or 4K, selecting their favourite voice assistant, or exploring which content to settle into after a long day.”

Style

As TVs grow larger, so does their presence in the room. This year Samsung continues to offering more functionality for when the TV is on and when it is not being used. Ambient Mode returns to the entire QLED range, offering a greater variety of image and information options, giving Australians more ways to ensure their TV blends into their environment. A vast new array of themes are now also available, which allows users to decorate their indoor environment and atmosphere based on their preferences. Australians can now customise Ambient Mode to their surroundings by taking a photo on their smartphone of their furniture, and watching the colours come alive. An automatic light control sensor mounted on the TV provides optimal brightness for the surrounding environment to help reduce power consumption.

For those looking for a clean set up with no more messy cables, Samsung’s unique One Clear Cable will be available on selected models¹¹, combining the source cables and power into one thin, translucent five-metre cord that, when connected to the One Connect Box, offers more freedom to decide where and how to place the TV. Adding to the premium design ethos is the Slim Fit Wall-Mount, which hides the body of the wall-mount inside the TV chassis helping rest the wall-mounted TV snug to the wall – allowing it to seamlessly blend into the room around it.

Samsung’s One Remote Control has also received an upgrade, it continues to express its simple features for ease of use and now includes a dedicated button to access Netflix, Amazon Prime and the TV’s Web Browser.

Soundbars

Following the success of the award winning¹² N950 soundbar, Samsung is expanding its range of Dolby Atmos and DTS:X capable soundbars with the Q Series. The Q70 soundbar introduces brand new innovation, combining Samsung’s innovative Acoustic Beam technology and object-based sound to deliver true Dolby Atmos and DTS:X sound from only the single soundbar. The listening experience from a Samsung soundbar is also enhanced via Samsung’s new Adaptive Sound, 4K HDR10+ pass through and availability to pair with wireless rear speakers on every soundbar in the range¹³.

“Vision and sound are both essential ingredients in creating the ultimate home viewing experience,” explained Senior. “At Samsung, we believe our innovations in both categories can be combined to create an immersive experience that delivers Australians’ favourite content.”

The 2019 Q Series Soundbars are compatible with Amazon Alexa to help you control your TV using the SmartThings App so you can manage your entertainment using only your voice.

It’s not always just about movies – all models in the 2019 Q Series Soundbar range feature a dedicated Game Mode to help players feel part of the game, helping them to hear their opponents coming thanks to clear directional sound. This perfectly complements the 2019 TV range’s own Game Mode, which reduces input lag without causing a dip in brightness. Combined, these are designed to give players the ultimate competitive gaming edge.

Samsung’s innovative approach to audio technology begins at the world-class Audio R&D Lab in Los Angeles, California. Samsung’s Q Series Soundbars have also received testing by harman / kardon, further continuing the collaboration between the two brands, applying harman / kardon’s 65 years of audio expertise to Samsung’s cutting-edge audio technology.

Pricing and Availability

Samsung’s 2019 TV range will be available through a variety of retail outlets nationally from 1st April with the following recommended retail prices.

¹ No. 1 in TV sales for 13 consecutive years by HIS Markit
² Native 8K content is currently very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content.
³ Available across the QLED range only
⁴ Wide angle viewing technology available on Q80, Q90 and Q900
⁵ Direct Full Array now available on Q75, Q80, Q90 and Q900
⁶ Picture quality of upscaled content will vary depending on the quality and resolution of source content.
⁷ Please refer to www.samsung.com/au/tvs/one-remote-device-list/ for a list of compatible devices.
⁸ Bixby, Google, Assistant, Amazon Alexa and Apple Airplay 2 available on RU8000, Q60, Q75, Q80, Q90 and Q900
⁹ Apple Airplay 2 service compatibility will be made available via OTN software update in the second half of 2019. Apps and services may be subject to change.
¹⁰ Internet required. Data and subscription charges may apply. Apps and services may be subject to change.
¹¹ One Clear Cable available on Q80, Q90 and Q900
¹² Sound & Image Awards 2019: Product of the Year, Best Soundbar
¹³ Included with Q90 or available to purchase separately