Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Samsung Electronics, the official Art TV of Art Basel, has today announced that it will bring the Samsung Art Store[1][2] to its 2025 line-up of AI-powered Neo QLED 8K & 4K and QLED 4K TVs. The expansion will enable almost 90 per-cent[3] of Samsung’s forthcoming 2025 TV line-up to deliver high-quality viewing and art experiences in display sizes spanning 43-inches to 100-inches.

As the world’s largest art TV subscription service, Samsung Art Store will grant Australians who purchase a 2025 Neo QLED or QLED TV access to over 360 free artworks every year, transforming the way they access and appreciate premium art at home at no extra charge[4]. The expertly curated collection of complimentary artworks evolve each month, enabling these Australians to tailor their home décor to seasonal themes, moods, and artistic movements, reveling in a wonder-filled and personalised art experience.

Via the Samsung Art Store expansion, 2025 Neo QLED and QLED TV owners will also be invited to subscribe[5] to explore more than 3,000 licensed artworks, expertly curated from over 800 artists and more than 70 prominent galleries and worldwide, including MoMA, The Met, The Lourve, and more.

As the official display partner for Art Basel, Samsung Art Store now also includes a newly curated collection of 17 select works from Art Basel galleries in celebration of the Hong Kong fair commencing today.

The new Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more[6]. From today, these artworks will also be showcased on Samsung displays at the Art Basel Hong Kong Fair, transporting art lovers worldwide into the exhibition halls from the comfort of their homes.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning picture quality with just a few clicks.”

Upon launch, Samsung’s 2025 Neo QLED and QLED line-up will offer the industry’s only Pantone-Validated Art TV experiences[7], ensuring authentic colour accuracy for every artwork.

Bringing the Art Basel Experience to Samsung TVs

Ticko Liu’s “Enduring as the Universe”” (2024) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris, and Miami Beach. As the official display partner for Art Basel, Samsung will introduce exclusive artworks to the Samsung Art Store from Art Basel’s Paris and Basel collections in addition to the Hong Kong collection throughout the year. The partnership supports Samsung’s mission to bring art closer to a broader audience, increasing accessibility and helping more global citizens connect with creativity on a large scale.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

To highlight the intersection of art and technology, Samsung has today opened an interactive lounge, titled ArtCube[8], at Art Basel Hong Kong. The showcase demonstrates how The Frame and Neo QLED 8K TVs redefine digital art experiences by displaying artwork, including those from the Art Basel collection, in breathtaking detail. Under the theme “Borderless, Dive into the Art”, ArtCube visitors can engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung will present a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung, leads each engaging in one-on-one dialogue. The conversations will feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Through Samsung Art Store, Samsung will continue to build and nurture the art community by deepening partnerships with artists, museums, and galleries, while working to empower both emerging and established individuals to explore new artistic possibilities.

Samsung Australia is yet to announce pricing and availability of its 2025 AI-powered Neo QLED 8K & 4K, QLED 4K, and Lifestyle TV line-up. Sign up to Samsung’s AV hand raiser to be among the first to know when the announcement comes: www.samsung.com/au/tvs/handraiser/

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs.

[2] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Source: Samsung Australia. Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Samsung Australia’s full 2025 TV line-up is yet to be announced.

[4] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[5] Samsung Art Store subscription is $5.99 per month. For more information, visit https://www.samsungartstore.com/landingpage

[6] The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

[7] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[8] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of innovative, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia, Feb-2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Results are not an endorsement of Samsung. Any reliance on these results is at third-party’s own risk.). Image simulated for illustrative purposes

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalised viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

Samsung Electronics Australia has today announced the local availability of its 2022 range of soundbars featuring a world-first Wireless True Dolby Atmos experience.[1] The line-up of ten soundbar models have a new design and technical improvements that deliver an immersive and captivating sound quality.

The flagship Q990B incorporates 11.1.4ch surround sound including one subwoofer channel, four up-firing channels and two wireless rear speakers for an immersive Dolby Atmos & DTS:X experience creating an atmosphere of rich, room filling sound.

Jeremy Senior, Vice President, Consumer Electronics, Samsung Australia comments that Samsung continues to break barriers in audio innovation. “The leap to produce quality 360-degree surround-sound excellence and new calibration features from just a soundbar is testament to Samsung’s dedication and research in audio excellence,” said Senior.

An immersive, three-dimensional audio experience

To offer a vivid surround sound effect, the 2022 soundbar line-up now incorporates new technology that allows for total sound calibration to the room. This includes enhancements to Q-Symphony, which allows for the soundbar to work alongside the speakers from the TV for an up to 22 channel Dolby Atmos[2] experience when paired with compatible Samsung TV. Q-Symphony now has the ability to connect to all of the speakers on a compatible Samsung TV to execute audio in harmony with the soundbar, maximising the 3D sound effect on screen.

For a more customised experience, Space Fit Sound Advance[3] will optimise the sound accordingly to the size of the room, it tests room reverberations from both the soundbar and subwoofer, while you’re enjoying your favourite content to continually ensure your Soundbar delivers an immersive performance, no matter what you are viewing or listening to.

“Australians appreciate high-end audio and Samsung’s new range of soundbars transforms the home cinema experience with cutting edge innovations like Wireless True Dolby Atmos, Q-Symphony and SpaceFit Sound working harmoniously together to optimise the sound for the room and place you at the heart of the action,” concluded Senior.

Cutting edge design

As more people wall mount their TVs, customers are increasingly looking for a soundbar that offers a complementary and slim design. The new S800B and S801B Ultra Slim Soundbars reset the standard in the slim soundbar category by packing a powerful punch at just 1.6-inch in depth and includes the same level of sound performance as existing, larger soundbars through Samsung’s proprietary technology. They deliver a powerful bass in the compact form by integrating passive radiator technology with its subwoofer and with true top-firing speaker channels it produces natural, room-filling Dolby Atmos sound. The slim, minimalist design is the ultimate in style, designed to sit perfectly underneath the TV or even separate as a standalone speaker.

Samsung soundbars support HDMI eARC Connection, Tap Sound and third-party connectivity features including Alexa, AirPlay 2 and built-in Chromecast ability, offering excellent usability with casting.

Samsung’s 2022 Soundbar range is available starting from 16 March at selected retailers and online.

For more detailed product information visit: Samsung Q-series Soundbar | Immersive sound with Q-series Soundbar | Samsung Australia

[1] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Sound effect may vary depending on environmental characteristics (including ceiling). Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi, works with 2022 Samsung TVs.

[2] Compared to Q Symphony available on 2021 models. Compatible with 2022 Samsung QLED TV.

[3] SpaceFit Sound is compatible with 2021 and 2022 QLED Q70 TVs and above. Sound effect and performance may vary depending on environmental characteristics (including ceiling).

Samsung Electronics Australia has today announced the local launch of its 2020 QLED TV range, featuring its most advanced, stylish, and expansive portfolio to date. As a pioneer in 8K technology, Samsung continues its commitment to innovation and making high quality 8K and 4K experiences. With smart AI upscaling, enhanced in-TV audio, and a broad range of large-format panels (over 75-inches), Samsung is offering the ultimate entertainment experience from the comfort of your own home.

Big Screens, More Options, and Smart AI Upscaling

This year’s flagship model, the Q950T, boasts an ultra-thin profile and boundless Infinity Display allowing the picture to etch right to the edge, offering nearly 99 per cent pure screen. The introduction of 85-inch QLED TV models is in response to Australian’s demand for big-screen in-home experiences at a range of price points. Samsung’s AI upscaling is now more advanced than ever with a new Quantum Processor, offering pixel-by-pixel image enhancement, enabling the panel to adapt to the viewer’s favourite content or external environment to deliver an amazing picture.

“Australians continue to demand bigger and better entertainment experiences from the comfort of their homes which is why we’re launching our widest range of TVs that feature the best in immersive visual and audio innovation,” said Hass Mahdi, Director of Audio Visual Division, Samsung Australia. “Along with breaking new ground in QLED 8K and 4K TV innovation, Samsung is also offering more options in design across our lifestyle TV range with new additions to our iconic offerings in The Frame, as well as The Serif, which seeks to transform the traditional role of the TV in the home.”

Innovation in TV Audio Experiences and Soundbar Integration

The 2020 QLED 8K TV range introduces an innovative new Samsung TV audio experience with Object Tracking Sound + (OTS+): an in-panel technology that tracks the on-screen action from scene to scene. This technology emits sound from speakers in the top, bottom and sides of the rear of the TV, and is projected to reflect off nearby surfaces to deliver an incredible immersive experience that puts you right in the middle of the action.

Q-Symphony technology also enables seamless cooperation between this innovative new TV sound technology and Samsung’s Q Series soundbars to deliver an extra layer of richness and audio detail. Q-Symphony technology then synchronises sound between these TVs and Samsung Q Series Soundbars for extra richness and a truly immersive surround sound experience.

“Samsung understands the critical importance of immersion when enjoying the latest TV experiences,” said Mahdi. “We have invested in two new innovations, OTS+ and Q-Symphony, in order to transform the audio experience that our TVs offer both standalone and when used with our latest soundbars.”

Bolstering Samsung’s support for gaming enthusiasts, select QLED TVs also include Dynamic Black Equaliser technology, which is designed to ensure clear visibility in dark scenes; Mobile View

Mode to enable multi-tasking on screen; and AMD Freesync compatibility, which delivers seamless and swift action with low input lag.

The new 2020 range also supports a choice of voice-activated assistants, allowing users to choose their preference between Bixby, Google Assistant or Alexa; while panels starting from the Q70T

offer an advanced new Ambient Mode that enables users to select and search by voice, as well as automatically choose music, video, or a daily ambient routine to match their mood.

Pioneering the Lifestyle TV Category

In addition to this expansive 8K and 4K offering, Samsung is also continuing its commitment to delivering new lifestyle experiences. The Frame, which has the ability to turn its screen into a beautiful piece of artwork when not in use and has three customisable bezels options; brown, beige and white, for seamless integration to blend into the aesthetics of the home. Alongside the existing range of sizes of 55-inch and 43-inch, The Frame now also comes in an expanded offering of 75-inch, 50-inch, and 32-inch. The Frame continues to use Samsung’s QLED technology to offer a stunning picture quality.

Also, Artworks from The Frame’s Art Store can now be selected manually or searched via voice activation, making it easier than ever for to bring a selection of 1,200 artworks to life in their home. The Ronan and Erwan Bouroullec-designed The Serif TV, will also now feature the same updated Smart Hub functionality as the rest of the QLED TV range and will be available in 43-inch and 55-inch models. Samsung also announced an addition to their Lifestyle TV portfolio, The Sero. The Sero, which means “vertical” in Korean, has the ability to pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to smoothly and naturally display content in traditional horizontal formats, as well as vertical formats. Consumers can expect to enjoy a variety of content – including social media, movies and other personal videos – in whatever display orientation mirrors their mobile device.

“As the lifestyles, viewing habits, and home entertainment demands of Australians evolve, so too do the features and technology across our Samsung TV lineup, from the latest big-screen experiences and audio immersion of our new 8K and 4K QLED TVs, to the seamless integration into our homes of our innovative lifestyle TV range, with The Frame, The Serif, and The Sero,” said Mahdi.

Pricing and availability

Samsung’s new range will be available through various retail outlets nationally with the following recommended retail prices:

QLED 8K

Q950T

85-inch             $TBC

75-inch             $TBC

65-inch             $TBC

Q800T

82-inch             $TBC

75-inch             $TBC

65-inch             $TBC

55-inch             $TBC

QLED 4K

Q95T

75-inch             $6,999

65-inch             $4,649

55-inch             $3,499

Q80T

85-inch             $7,549

75-inch             $5,249

65-inch             $3,499

55-inch             $2,549

Q70T

85-inch             $6,399

75-inch             $4,049

65-inch             $2,699

55-inch             $2,099

Q60T

75-inch             $3,349

65-inch             $2,199

55-inch             $1,729

Lifestyle

The Frame

75-inch             $4,649

65-inch             $3,149

55-inch             $2,299

50-inch             $1,949

43-inch             $1,599

32-inch             $919

The Serif

55-inch             $2,099

43-inch             $1,499

Crystal UHD

TU800

82-inch             $3,939

75-inch             $2,589

65-inch             $1,699

55-inch             $1,369

50-inch             $1,129

43-inch             $1,019

Please note, pricing and availability for QLED 8K and The Sero will be announced at a later date. For more information on the 2020 AV range, visit the Samsung website.

Samsung Electronics Australia has today launched its most advanced and extensive range of soundbars, engineered to deliver incredible and immersive audio experiences that can support style, feature, and performance demands of Australian homes.

The Samsung Q Series, T Series, and the design-focused S Series soundbars offer a broad selection of premium solutions for almost any household. The 2020 soundbar range is also engineered to complement Samsung’s latest QLED TV range through a new innovation that combines TV and soundbar speakers called, Q-Symphony.

The premium Q Series is a perfect match for QLED with Samsung Acoustic Beam Technology, adding depth and surround sound that makes your entertainment come alive. The accessible T Series product features include 3D surround sound via DTS Virtual X support, and powerful wireless bass that you can feel.

Created to be a stylish and smart standalone soundbar as well as an amazing stereo speaker system when required, the S Series features side-firing Horn Speakers that create a wide soundscape, incorporating Samsung’s Acoustic Beam technology to deliver an impressive sense of height. When combined, these fill the room with immersive sound equally suited to music and movie content. The compact all-in-one body design with premium textile wrap by Kvadrat also allows the soundbar to fit comfortably under Samsung televisions without obscuring the screen.

“Samsung is deeply invested in engineering and designing amazing audio products that create a highly immersive listening and TV viewing experience for the home,” said Hass Mahdi, Director of the Audio Visual Division, Samsung Australia. “The Q Series, T Series and S Series ranges are an incredible extension of our commitment to delivering a stunning range of soundbars that will offer Australians the ultimate in Samsung design, innovation and audio.”

The Q800T, Q70T and Q60T soundbars offer Samsung’s proprietary Acoustic Beam technology feature, along with the revolutionary Q-Symphony feature, which harnesses the power of Samsung’s 2020 QLED 8K TVs by synchronising the soundbar and in-TV speakers for a truly immersive surround sound experience.

For smarter, easier integration into consumers’ lives, the Q800T soundbar also comes with the choice of Samsung’s Bixby voice assistant or Amazon Alexa compatibility, and has wireless connectivity, allowing Australians to connect their soundbar to their TV via Wi-Fi to reduce cable clutter.

In addition, the Q800T and Q70T soundbars are equipped with True Dolby ATMOS and DTS:X surround sound technology, which delivers cinematic sound by having both overhead and directional sound for an incredibly immersive experience.

Samsung is also happy to guarantee Australians peace of mind in their soundbar purchase by covering their Q Series soundbars (Q800T, Q70T & Q60T) with a 60 Day Money Back Guarantee.* from launch until the 31st of July, 2020.

Pricing and availability

Samsung’s new range will be available through a variety of retail outlets nationally with the following recommended retail prices.

Q Series

HW-Q800T/XY $999

HW-Q70T/XY $899

HW-Q60T/XY $799

S Series

HW-S61T/XY $599

T Series

HW-T650/XY $599

HW-T550/XY $499

HW-T450/XY $349

For more information on the 2020 Soundbar range, visit the Samsung website.